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aliexpress.com favicon AliExpress.com - Online Shopping for Electronics, Fashion, Home & Garden, Toys & Sports, Automobiles from China. aliexpress.com Estimated Worth : 197,161,290 $

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Overall SEO Report For aliexpress.com
Excellent Practice15
Improvement Could be Made12
Critical Issues to Attend5
SEO Score :
65.63


IP address of aliexpress.com is : 205.204.96.1. The domain aliexpress.com was created on 2006-04-16 and it is 8 years, 134 days old. It will expire on 2016-04-16 which is 1 year, 231 days from today. The homepage of website aliexpress.com has a size of 203529 bytes, and a text size of 16000 bytes, its Text to Code Ratio is 8.53% Homepage of aliexpress.com has 683 links, 648 link to internal pages, while 35 link to pages on other websites. It takes 0.57 s ( 357.22 Kb/s ) to load the website aliexpress.com.

aliexpress.com Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-08-27 13:31     Update Now >>

Content Analysis

Title

:

AliExpress.com - Online Shopping for Electronics, Fashion, Home & Garden, Toys & Sports, Automobiles from China.


Words count: 15    Unique Words: 15    Length: 112 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Online Shopping for Cheap Automotive, Phones Accessories, Computers Electronics, Fashion, Beauty Health, Home Garden, Toys Sports, Weddings Events from China; Shopping on Aliexpress |the world's Online Marketing place.

Words count: 28    Length: 218 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SEPR Preview

:
AliExpress.com - Online Shopping for Electronics, ... www.aliexpress.com/
Online Shopping for Cheap Automotive, Phones Accessories, Computers Electronics, Fashion, Beauty Health, Home Garden, Toys Sports, Weddings Events from ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

: Aliexpress, Online shopping, Shopping Online, Online Marketing, Automotive, Phones, Accessories, Computers, Electronics, Fashion, Beauty, Health, Home, Garden, Toys , Sports, Weddings, Events

Words count: 21    Length: 191 characters    keyword phrases count : 18

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :83% (15/18)
aliexpress 16   (0.79%)
automotive 1   (0.05%)
phones 7   (0.35%)
accessories 19   (0.94%)
computers 1   (0.05%)
electronics 9   (0.45%)
fashion 12   (0.59%)
beauty 5   (0.25%)
health 5   (0.25%)
home 11   (0.55%)
garden 8   (0.40%)
toys 6   (0.30%)
sports 9   (0.45%)
weddings 0   (0%)
events 1   (0.05%)
2 words keyword phrases :17% (3/18)
online shopping 4   (0.20%)
shopping online 4   (0.20%)
online marketing 2   (0.10%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  aliexpress  amp  baby  bags  boots  brand  car  care  cases  clothing  dress  dresses  electronics  fashion  feedback  garden  girls  hair  high  home  hot  jackets  jewelry  leather  men  off  orders  outdoor  piece  products  searches  set  sets  shoes  sports  tools  watches  winter  women 

Top 20 Keywords

: Total Terms Count: 2,017

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. off 48 2.38%
#2. hair 34 1.69%
#3. piece 32 1.59%
#4. women 27 1.34%
#5. men 24 1.19%
#6. dresses 20 0.99%
#7. jewelry 20 0.99%
#8. bags 19 0.94%
#9. accessories 19 0.94%
#10. shoes 18 0.89%
#11. baby 17 0.84%
#12. brand 17 0.84%
#13. aliexpress 16 0.79%
#14. amp 15 0.74%
#15. orders 14 0.69%
#16. car 13 0.64%
#17. hot 12 0.59%
#18. watches 12 0.59%
#19. fashion 12 0.59%
#20. products 11 0.55%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
00650046036268

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(6)
SUPERDEALS
NOVELTY ITEMS
CATEGORIES
WEEKLY BESTSELLING
HOT & NEW
BRAND SHOWCASE

<H4>

(5)
Aliexpress Alert
Stay Connected
Our Brand
How to Buy
Customer Service
<B> (46)Sign in
(0)
(0)
(0)
(0)
US $8.80
US $9.72
US $5.74
US $9.84
Men’s Fall & Winter Jackets
Outdoor Gear from 15% Off
Fancy Dress & Cosplay Costumes
US $11.68
US $8.29
US $27.99
US $19.86
...
<I> (3)
<EM> (6)SUPER
00
00
00
US $5 Coupon
$1
<STRONG> (2)Company Info
Partnerships


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Language

: the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

: utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Robots.txt

: http://aliexpress.com/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
Sitemap

: XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 0.57 seconds - 357.07 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
29.08 s 0.23 s 0.20 s 0.05 s 16.28 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 204 Kb (203,529 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
204 Kb (203,529 bytes) 16 Kb (16,000 bytes) 188 Kb (187,529 bytes) 8.53 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
WWW Resolve

: Excellent! the websites http://www.aliexpress.com and http://aliexpress.com are resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite

:
Non SEO Friendly URLs
https://login.aliexpress.co...urn_url=http://channel.alibaba.com/complaint/home.htm
http://community.aliexpress.com/forum.php?tracelog=ws_topbar
http://thirdparty.aliexpress.com/login.htm?type=fb&tracelog=ws_fb_topbar
http://my.aliexpress.com/coupon/buyerCouponList.htm?sortBy=2
http://activities.aliexpress.com/__computers_networking.php?spm=0.0.0.0.8SZPf0
http://activities.aliexpress.com/__electronics.php?spm=0.0.0.0.9M0upC
http://activities.aliexpress.com/__cell_phones.php?spm=0.0.0.0.9M0upC
http://activities.aliexpress.com/xiaomi-mipad.php?spm=0.0.0.0.2DckV6
http://www.aliexpress.com/c...obile-phones.html?pvId=200001044-200658763&isrefine=y
http://www.aliexpress.com/category/200003482/dresses.html?g=y
http://www.aliexpress.com/category/200000775/outerwear-coats.html?g=y
http://www.aliexpress.com/category/200001648/blouses-shirts.html?g=y
http://www.aliexpress.com/category/200000785/tops-tees.html?g=y
http://www.aliexpress.com/category/100003141/hoodies-sweatshirts.html?g=y
http://www.aliexpress.com/category/200000773/intimates.html?g=y
...


You may use url rewrite techniques to make these 183 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

:
URLs with underscore
https://login.aliexpress.co...urn_url=http://channel.alibaba.com/complaint/home.htm
http://community.aliexpress.com/forum.php?tracelog=ws_topbar
http://www.aliexpress.com/activities/aliexpress_mobile_app/index.html
http://thirdparty.aliexpress.com/login.htm?type=fb&tracelog=ws_fb_topbar
http://message.aliexpress.com/message/messagecenter_list.htm
http://my.aliexpress.com/wishlist/wish_list_dynamic_product_list.htm
http://activities.aliexpress.com/__computers_networking.php?spm=0.0.0.0.8SZPf0
http://activities.aliexpress.com/__electronics.php?spm=0.0.0.0.9M0upC
http://activities.aliexpress.com/__cell_phones.php?spm=0.0.0.0.9M0upC
http://activities.aliexpress.com/electronic_brands.php
http://activities.aliexpress.com/fashion_women_clothing.php
http://activities.aliexpress.com/men_channel.php
http://activities.aliexpress.com/wedding_events.php
http://activities.aliexpress.com/accessories_channel.php
http://activities.aliexpress.com/home_channel.php
...


You have 195 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Broken Links

: Excellent! no broken links were detected in your site.

Broken links give bad impression of your site`s usability, reliability and credibility, search Engines do not like broken links

Tips:
1. check your site regularly to ensure all links are properly set.
2. correct or remove broken links as soon as possible.
3. test all the links whenever there is new update been introduced to your site
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
648 35 683


Too many links (683), it may be considered as spam!

Internal Links (link to pages within this domain) - 648
URL Anchor Text
http://www.aliexpress.comAliExpress
http://activities.aliexpress.com/superdeals.php#from=headSuperDeals
http://activities.aliexpress.com/bestselling.phpBestselling
http://www.aliexpress.com/buyerprotection/index.htmlBuyer Protection
http://www.aliexpress.com/help/home.html#centerHelp
http://www.aliexpress.com/help/home.html#centerHelp Center
https://login.aliexpress.co...el.alibaba.com/complaint/home.htmSubmit a Complaint
http://community.aliexpress.com/forum.php?tracelog=ws_topbarCommunity
http://www.aliexpress.com/a.../aliexpress_mobile_app/index.htmlMobile
http://shoppingcart.aliexpr...s.com/shopcart/shopcartDetail.htmCart
https://login.aliexpress.com/express/mulSiteLogin.htmSign in
http://us.ae.aliexpress.com...er/buyerJoin/expressJoinIndex.htmJoin
https://login.aliexpress.com/xman/xlogout.htmSign Out
https://login.aliexpress.com/express/mulSiteLogin.htmSign In
http://thirdparty.aliexpres...htm?type=fb&tracelog=ws_fb_topbarfacebook
...

External Links (link to pages on other websites) - 35
URL Anchor Text
http://us.ae.alibaba.com/wishlist/wish_list_product_list.htmWish List
http://us.ae.alibaba.com/index.htm?tracelog=ws_topbarMy AliExpress
http://trade.alibaba.com/order_list.htmMy Orders
http://us.ae.alibaba.com/message/message_list.htmMessage Center
http://us.ae.alibaba.com/wishlist/wish_list_product_list.htmMy Lists
http://www.facebook.com/shopaliexpressLike us
https://www.facebook.com/shopaliexpressFacebook
http://www.youtube.com/user/teamalibabaYouTube
http://us.ae.alibaba.com/ws...dealert/wsTradeAlertSubscribe.htmSubscribe to AliExpress Alert
http://news.alibaba.com/art...ices-agreement-international.htmlTransaction Service Agreement
https://www.surveymonkey.com/s/AliEpxress_participantRecruiting Test Participants
http://www.alibaba.com/aboutalibaba/index.htmlCompany Info
http://www.alibaba.com/abou...aba/partnership_with_alibaba.htmlPartnerships
http://trade.alibaba.com/?tracelog=ws_topbarMy Orders
http://www.alibabagroup.com/en/global/homeAlibaba Group
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

:
Total Images Alt Present Alt Missing
68 51 17


17 images do not have Alt values.

Image URL - 68
URL ALT Text
http://dmtracking2.alibaba....=40&pageid=36ebdcf37f0000011409239212&time=1409239212
http://gtms04.alicdn.com/tps/i4/TB1AhQVFVXXXXXcapXXqVMCNVXX-400-400.jpgMen’s Quartz Watch w/ Lea...
http://gtms02.alicdn.com/tps/i2/TB18TpgGXXXXXbIXXXXqVMCNVXX-400-400.jpgProbiker MCS-01C Protective Mo...
http://gtms01.alicdn.com/tps/i1/TB1.J..FVXXXXbVXFXXqVMCNVXX-400-400.jpgCartoon Tooth-Shape USB Flash ...
http://gtms02.alicdn.com/tps/i2/TB1OY4bGXXXXXXEXFXXqVMCNVXX-400-400.jpgGirls’ Hooded Clothing Se...
http://gtms02.alicdn.com/tps/i2/TB1ishaGXXXXXXvapXXj64lTXXX-200-200.jpg
http://gtms03.alicdn.com/tps/i3/TB1UjJiGXXXXXbyXFXXj64lTXXX-200-200.jpg
http://gtms02.alicdn.com/tps/i2/TB1lJUKFVXXXXXDXFXXj64lTXXX-200-200.jpg
http://gtms01.alicdn.com/tps/i1/TB1h_QPFVXXXXXJXpXXj64lTXXX-200-200.jpg
http://gtms03.alicdn.com/tps/i3/TB1TcUWFVXXXXaYXFXXNj3yYXXX-210-116.jpgMen’s Fall & Winter Jacke...
http://gtms01.alicdn.com/tps/i1/TB1Kx7rFVXXXXcxXFXXNj3yYXXX-210-116.jpgOutdoor Gear from 15% Off
http://gtms01.alicdn.com/tps/i1/TB1dTXxGXXXXXcZaXXXNj3yYXXX-210-116.jpgFancy Dress & Cosplay Costumes
http://img.alibaba.com/imag.../wholesale_tablets/banner/510x370_130916_newbuyer.jpgnew user guide
http://gtms04.alicdn.com/tps/i4/TB1B.0HGXXXXXXjXpXXZ_bnPFXX-510-370.jpg
http://gtms01.alicdn.com/tps/i1/TB1JqFOGXXXXXXaXpXXZ_bnPFXX-510-370.jpg
......


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

:
Style Block In Same Page Links to External Style Files Total
3 2 5


You have 3 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://style.aliunicorn.com/css/6v/apollo/core/??core-ws.css?t=0_3337ca690stylesheettext/css
http://style.aliunicorn.com...css,buyer/module/header-all.css?t=32e1eb538_b57ed48aestylesheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
7 1 8


You have 7 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 1
Script URL Type
http://style.aliunicorn.com/js/6v/atom/??atom-ws.js?t=6e7ef7c9_82bf22308text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
DMOZ Listing

: No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

: Analytics Service is not implemented for the site.

Blog Or News Release

:
Link to Blog / News Release Page
http://news.alibaba.com/art...ices-agreement-international.htmlTransaction Service Agreement


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
Trustworthiness

: 86

Excellent! the website has a good Trustworthiness Score (86/100).

86

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 86
Safe Browsing

: Safe! the site aliexpress.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.


Server Header Analysis

Server
Tengine
Tengine
Apache
Apache
Date
Thu, 28 Aug 2014 15:20:11 GMT
Thu, 28 Aug 2014 15:20:11 GMT
Thu, 28 Aug 2014 15:18:47 GMT
Thu, 28 Aug 2014 15:18:48 GMT
Content-Type
text/html
text/html
text/html; charset=iso-8859-1
text/html
Content-Length
280
260
Connection
keep-alive
keep-alive
Set-Cookie
ali_apache_id=54.235.220.243.1409239211138.033730.7; path=/; domain=.aliexpress.com; expires=Wed, 30-Nov-2084 01:01:01 GMT
ali_apache_id=54.235.220.243.1409239211370.983119.1; path=/; domain=.aliexpress.com; expires=Wed, 30-Nov-2084 01:01:01 GMT
PHPSESSID=6emuduivsta385878nl3no2gd2; path=/
Location
http://www.aliexpress.com:80/
http://54.235.220.243/
http://www.seocert.net/
Vary
Accept-Encoding
Accept-Encoding
Expires : Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control : private, must-revalidate
Pragma : no-cache


Domain/Whois Analysis

Domain Info

: aliexpress.com ( 14 characters )

Domain Registrar : MARKMONITOR INC.

Domain Created On Last Modified On Expires On
2006-04-16 2006-04-16 2016-04-16
8 years, 134 days old 8 years, 134 days ago 1 year, 231 days from today
8 years, 134 days old




You have a nice choice of domain name, which is of a right length (14 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.