SEO Tool For Webpage Review


alitalia.it favicon alitalia.it

Excellent Practice29
Improvement Could be Made11
Critical Issues to Attend10
Apr 17, 2016 08:49 PM
Re-generate Report

Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 74 inline css components to an external style sheet file.
  • Configure the server so that your site with or without 'www' (http://www.alitalia.it, http://alitalia.it) are resolved to the same URL.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • ...     239
  • Register To View All >>

Detailed Reviews

Title

Alitalia - Biglietti aerei - Voli nazionali e internazionali

Words count: 9    Unique Words: 8    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
- 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

Scopri le offerte Alitalia e prenota voli per l'Italia, Europa e molte altre destinazioni in tutto il mondo.

Words count: 18    Length: 108 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Alitalia - Biglietti aerei - Voli nazionali e ... www.alitalia.it/
Scopri le offerte Alitalia e prenota voli per l'Italia, Europa e molte altre destinazioni in tutto il mondo.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

aeroporto  alitalia  altri  bagagli  bagaglio  biglietto  business  carnet  carta  cerca  check-in  click  club  codice  con  contatto  del  hotels  italia  login  miglia  millemiglia  news  non  offerte  partners  per  plus  programma  servizi  share  social  speciali  times  tuo  tutte  viaggi  viaggio  voli  volo 

Top 20 Keywords

Total Terms Count: 1,065

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
per 45 4.23%
voli 43 4.04%
miglia 30 2.82%
con 26 2.44%
alitalia 25 2.35%
offerte 22 2.07%
millemiglia 17 1.60%
partners 15 1.41%
social 12 1.13%
news 11 1.03%
italia 11 1.03%
cerca 11 1.03%
volo 11 1.03%
check-in 11 1.03%
non 9 0.85%
carta 9 0.85%
codice 9 0.85%
speciali 8 0.75%
aeroporto 8 0.75%
share 8 0.75%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
123700000032063

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
ALITALIA

<H2>

(23)
Alitalia
Skiplinks
PROSSIMA DESTINAZIONE
ROMA 2024
VOLA IN PREMIUM ECONOMY
SCONTI FINO AL 45%
Prepara il tuo viaggio
RIPRENDONO VOLI DIRETTI ROMA-BRUXELLES
Agevolazioni tariffarie referendum 17 aprile
SCIOPERO ENAV 9 APRILE
PER CHI AMA VOLARE ALTO
PREMIA I TUOI VIAGGI
CON 15.000 MIGLIA
Scopri di più
PARIGI
DA 99€ A/R TUTTO INCLUSO
TEHERAN
DA 256€ A/R TUTTO INCLUSO
MADRID
DA 99€ A/R TUTTO INCLUSO
AEREOBUS
GIFT CARD
FINO A 5.000 MIGLIA BONUS PER TE

<H3>

(7)
Cerca con codice prenotazione o biglietto
Cerca con il login
BENVENUTO
TUTTE LE OFFERTE:
Nuovo servizio di collegamento in connessione con i voli Alitalia.
La carta prepagata per regalare viaggi con Alitalia
Iscriviti al Programma MilleMiglia entro il 30 Aprile.
<EM> (32)Search
Social Share
Social Share
Social Share
Social Share
Social Share
Social Share
Social Share
Social Share
contatto
contatto
contatto
contatto
contatto
contatto
Apple Store
Google Play Store
I PIU' VISITATI
SUPPORTO
Offerte
Destinazioni
Volare
MilleMiglia
ALITALIA TRADE
ALITALIA CORPORATE
DIRITTI DEI PASSEGGERI
AZIENDE
ALITALIA CARGO
SKYTEAM


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language

it-it

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon



Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

http://alitalia.it/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

http://alitalia.it/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

0.74 seconds - 34.34 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.63 s 0.03 s 0.03 s 0.01 s 2.03 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

25 Kb (25,412 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
25 Kb (25,412 bytes) 9 Kb (8,636 bytes) 17 Kb (16,776 bytes) 51.48 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

74 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

2 redirections were detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

the websites http://www.alitalia.it and http://alitalia.it DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization

IP address of the site http://80.72.160.110 is forwarded to https://www.alitalia.com/it_it/, instead of to its domain name site alitalia.it.

URL Rewrite

Non SEO Friendly URLs
http://alitalia.it/it_it...emiglia/American-Express/carta-verde.html?WT.ac=AMEX_HP#


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore
http://alitalia.it/it_it.html
http://alitalia.it/#mainMenu__search
http://alitalia.it/it_it/special-pages/cookies.html
http://alitalia.it/it_it...tuo-viaggio/assistenze-speciali.html
http://alitalia.it/it_it...porto/utilita/acquistare-online.html
http://alitalia.it/it_it...alitalia/diritti-dei-passeggeri.html
http://alitalia.it/it_it...supporto/utilita/video-tutorial.html
http://alitalia.it/it_it...za-bagaglio/consegna-in-ritardo.html
http://alitalia.it/it_it...enza-bagaglio/bagaglio-smarrito.html
http://alitalia.it/it_it...a-bagaglio/bagaglio-danneggiato.html
http://alitalia.it/it_it...nza-bagaglio/bagaglio-manomesso.html
http://alitalia.it/it_it...atti-assistenza/customer-center.html
http://alitalia.it/it_it...-assistenza/servizi-millemiglia.html
http://alitalia.it/it_it...nza/alitalia-contatti-nel-mondo.html
http://alitalia.it/it_it...al-pages/comments-or-complaints.html
http://alitalia.it/it_it/special-pages/recupera-pin.html
http://alitalia.it/it_it...-e-attivita/news/info-bruxelles.html
http://alitalia.it/it_it...ia/American-Express/carta-verde.html
http://alitalia.it/it_it/offerte.html
http://alitalia.it/it_it/offerte.html
http://alitalia.it/it_it.../tutte-le-offerte/offerta-light.html
http://alitalia.it/it_it/offerte/giovani.html
http://alitalia.it/it_it/offerte/offerte-family.html
http://alitalia.it/it_it/offerte/offerte-militari.html
http://alitalia.it/it_it/offerte/vivi-italia.html
http://alitalia.it/it_it.../vivi-italia/promotional-events.html
http://alitalia.it/it_it/offerte/carnet.html
http://alitalia.it/it_it/offerte/carnet/italy-carnet.html
http://alitalia.it/it_it...fferte/carnet/rome-milan-carnet.html
http://alitalia.it/it_it/offerte/carnet/europe-carnet.html
http://alitalia.it/it_it/volare-alitalia.html
http://alitalia.it/it_it/volare-alitalia/mondo-alitalia.html
http://alitalia.it/it_it...ia/mondo-alitalia/nostri-valori.html
http://alitalia.it/it_it...italia/mondo-alitalia/la-flotta.html
http://alitalia.it/it_it...alitalia/mondo-alitalia/network.html
http://alitalia.it/it_it...ia/mondo-alitalia/alitalia-shop.html
http://alitalia.it/it_it...alitalia/diritti-dei-passeggeri.html
http://alitalia.it/it_it...volare-alitalia/news-e-attivita.html
http://alitalia.it/it_it...e-alitalia/news-e-attivita/news.html
http://alitalia.it/it_it...alia/news-e-attivita/newsletter.html
http://alitalia.it/it_it...alia/news-e-attivita/nuovi-voli.html
http://alitalia.it/it_it...news-e-attivita/ulisse-magazine.html
http://alitalia.it/it_it...italia/organizza-il-tuo-viaggio.html
http://alitalia.it/it_it...uo-viaggio/documenti-di-viaggio.html
http://alitalia.it/it_it...tuo-viaggio/assistenze-speciali.html
http://alitalia.it/it_it...zza-il-tuo-viaggio/future-mamme.html
http://alitalia.it/it_it...rganizza-il-tuo-viaggio/bambini.html
http://alitalia.it/it_it...rganizza-il-tuo-viaggio/animali.html
http://alitalia.it/it_it/volare-alitalia/bagaglio.html
http://alitalia.it/it_it...italia/bagaglio/bagaglio-a-mano.html
http://alitalia.it/it_it.../bagaglio/bagaglio-da-imbarcare.html
http://alitalia.it/it_it...alia/bagaglio/bagaglio-speciale.html
http://alitalia.it/it_it/volare-alitalia/check-in.html
http://alitalia.it/it_it...italia/check-in/check-in-online.html
http://alitalia.it/it_it...italia/check-in/check-in-mobile.html
http://alitalia.it/it_it...alitalia/check-in/fast-check-in.html
http://alitalia.it/it_it...alitalia/check-in/tele-check-in.html
http://alitalia.it/it_it.../check-in/tempi-limite-check-in.html
http://alitalia.it/it_it/volare-alitalia/in-aeroporto.html
http://alitalia.it/it_it.../in-aeroporto/varchi-prioritari.html
http://alitalia.it/it_it...re-alitalia/in-aeroporto/lounge.html
http://alitalia.it/it_it...ia/in-aeroporto/servizi-skyteam.html
http://alitalia.it/it_it...lare-alitalia/classi-di-viaggio.html
http://alitalia.it/it_it...i-viaggio/business-lungo-raggio.html
http://alitalia.it/it_it...i-viaggio/business-medio-raggio.html
http://alitalia.it/it_it...assi-di-viaggio/premium-economy.html
http://alitalia.it/it_it...talia/classi-di-viaggio/economy.html
http://alitalia.it/it_it...assi-di-viaggio/intrattenimento.html
http://alitalia.it/it_it/volare-alitalia/romamilano.html
http://alitalia.it/it_it...re-alitalia/romamilano/vantaggi.html
http://alitalia.it/it_it...lia/romamilano/servizi-dedicati.html
http://alitalia.it/it_it/volare-alitalia/in-volo.html
http://alitalia.it/it_it...lia/in-volo/connessione-a-bordo.html
http://alitalia.it/it_it...talia/in-volo/benessere-a-bordo.html
http://alitalia.it/it_it...in-volo/dispositivi-elettronici.html
http://alitalia.it/it_it...alitalia/in-volo/pasti-speciali.html
http://alitalia.it/it_it...are-alitalia/servizi-aggiuntivi.html
http://alitalia.it/it_it...ervizi-aggiuntivi/cambio-valuta.html
http://alitalia.it/it_it...-aggiuntivi/posti-extra-comfort.html
http://alitalia.it/it_it...rvizi-aggiuntivi/bagaglio-extra.html
http://alitalia.it/it_it...ervizi-aggiuntivi/assicurazione.html
http://alitalia.it/it_it...re-alitalia/from-to-the-airport.html
http://alitalia.it/it_it...rom-to-the-airport/bus-transfer.html
http://alitalia.it/it_it.../from-to-the-airport/car-rental.html
http://alitalia.it/it_it...o-the-airport/chauffeur-service.html
http://alitalia.it/it_it...ia/from-to-the-airport/aereobus.html
http://alitalia.it/it_it/millemiglia.html
http://alitalia.it/it_it/millemiglia/ilprogramma.html
http://alitalia.it/it_it...ia/ilprogramma/percheiscriversi.html
http://alitalia.it/it_it...ogramma/servizi-online-e-social.html
http://alitalia.it/it_it...emiglia/ilprogramma/regolamento.html
http://alitalia.it/it_it...glia/ilprogramma/news-programma.html
http://alitalia.it/it_it...programma/millemiglia-corporate.html
http://alitalia.it/it_it...a/ilprogramma/millemiglia-young.html
http://alitalia.it/it_it...ia/ilprogramma/millemiglia-kids.html
http://alitalia.it/it_it...lia/ilprogramma/scadenza-miglia.html
http://alitalia.it/it_it...ma/servizio-clienti-millemiglia.html
http://alitalia.it/it_it/millemiglia/club-esclusivi-mm.html
http://alitalia.it/it_it...glia/club-esclusivi-mm/vantaggi.html
http://alitalia.it/it_it...a/club-esclusivi-mm/club-ulisse.html
...


You have 217 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
258 41 299


Too many links (299), it may be considered as spam!

Internal Links (link to pages within this domain) - 258
URL Anchor Text
http://alitalia.it/it_it.htmlStart page
http://alitalia.it/#site-navigationSkip to site navigation
http://alitalia.it/#main-contentSkip to content
http://alitalia.it/#Contact
http://alitalia.it/#Sitemap
http://alitalia.it/#mainMenu__searchSkip to Search
http://alitalia.it/it_it/special-pages/cookies.htmlMaggiori informazioni sui cook...
http://alitalia.it/#ACCETTA
http://alitalia.it/#languageMenuCountry - Language
http://alitalia.it/#supportMenuSupporto
http://alitalia.it/#recentMenuVisti di recente
http://alitalia.it/#notificationMenuNotifiche
http://alitalia.it/#loginMenuAccedi
http://alitalia.it/#Conferma
http://alitalia.it/it_it...tuo-viaggio/assistenze-speciali.htmlAssistenze speciali
http://alitalia.it/it_it...porto/utilita/acquistare-online.htmlAcquistare online
http://alitalia.it/it_it...alitalia/diritti-dei-passeggeri.htmlDiritti dei passeggeri
http://alitalia.it/it_it...supporto/utilita/video-tutorial.htmlVideo tutorial
http://alitalia.it/it_it...za-bagaglio/consegna-in-ritardo.htmlConsegna in ritardo
http://alitalia.it/it_it...enza-bagaglio/bagaglio-smarrito.htmlBagaglio smarrito
http://alitalia.it/it_it...a-bagaglio/bagaglio-danneggiato.htmlBagaglio danneggiato
http://alitalia.it/it_it...nza-bagaglio/bagaglio-manomesso.htmlBagaglio manomesso
http://alitalia.it/it_it...atti-assistenza/customer-center.htmlCustomer Center
http://alitalia.it/it_it...-assistenza/servizi-millemiglia.htmlServizio clienti MilleMiglia
http://alitalia.it/it_it...nza/alitalia-contatti-nel-mondo.htmlContatti Alitalia nel mondo
http://alitalia.it/it_it...al-pages/comments-or-complaints.htmlSegnalazioni o reclami
http://alitalia.it/#supportInfoDall'Italia: 89 20 10
http://alitalia.it/it_it/special-pages/recupera-pin.htmlRecupera il pin
http://alitalia.it/#Logout
http://alitalia.it/it_it...-e-attivita/news/info-bruxelles.htmlAGGIORNAMENTO BRUXELLES: VOLI ...
http://alitalia.it/#×
http://alitalia.it/it_it...ia/American-Express/carta-verde.htmlCarta Alitalia Verde premia i ...
http://alitalia.it/#×
http://alitalia.it/conte...es/news/etihad-airways-partners.html
http://alitalia.it/#- - -
http://alitalia.it/it_it/offerte.htmlOfferte
http://alitalia.it/it_it/offerte.htmlTutte le offerte
http://alitalia.it/it_it.../tutte-le-offerte/offerta-light.htmlOfferte LIGHT
http://alitalia.it/it_it/offerte/giovani.htmlOfferte Giovani
http://alitalia.it/it_it/offerte/offerte-family.htmlOfferte Family
http://alitalia.it/it_it/offerte/offerte-militari.htmlOfferte Militari / Polizia
http://alitalia.it/it_it/offerte/vivi-italia.htmlVivi l'Italia
http://alitalia.it/it_it.../vivi-italia/promotional-events.htmlSconti e Convenzioni
http://alitalia.it/it_it/offerte/carnet.htmlCarnet
http://alitalia.it/it_it/offerte/carnet/italy-carnet.htmlCarnet Italia
http://alitalia.it/it_it...fferte/carnet/rome-milan-carnet.htmlCarnet RomaMilano
http://alitalia.it/it_it/offerte/carnet/europe-carnet.htmlCarnet Europa
http://alitalia.it/it_it/volare-alitalia.htmlVolare
http://alitalia.it/it_it/volare-alitalia/mondo-alitalia.htmlMondo Alitalia
http://alitalia.it/it_it...ia/mondo-alitalia/nostri-valori.htmlI nostri valori
http://alitalia.it/it_it...italia/mondo-alitalia/la-flotta.htmlLa flotta
http://alitalia.it/it_it...alitalia/mondo-alitalia/network.htmlIl network
http://alitalia.it/it_it...ia/mondo-alitalia/alitalia-shop.htmlGift Card e Boutique a bordo
http://alitalia.it/it_it...alitalia/diritti-dei-passeggeri.htmlDiritti dei passeggeri
http://alitalia.it/it_it...volare-alitalia/news-e-attivita.htmlNews e rubriche
http://alitalia.it/it_it...e-alitalia/news-e-attivita/news.htmlNews
http://alitalia.it/it_it...alia/news-e-attivita/newsletter.htmlNewsletter
http://alitalia.it/it_it...alia/news-e-attivita/nuovi-voli.htmlNuovi voli
http://alitalia.it/it_it...news-e-attivita/ulisse-magazine.htmlUlisse Magazine
http://alitalia.it/it_it...italia/organizza-il-tuo-viaggio.htmlOrganizza il tuo viaggio
http://alitalia.it/it_it...uo-viaggio/documenti-di-viaggio.htmlDocumenti di viaggio
http://alitalia.it/it_it...tuo-viaggio/assistenze-speciali.htmlAssistenze speciali
http://alitalia.it/it_it...zza-il-tuo-viaggio/future-mamme.htmlFuture mamme
http://alitalia.it/it_it...rganizza-il-tuo-viaggio/bambini.htmlBambini
http://alitalia.it/it_it...rganizza-il-tuo-viaggio/animali.htmlAnimali
http://alitalia.it/it_it/volare-alitalia/bagaglio.htmlBagagli
http://alitalia.it/it_it...italia/bagaglio/bagaglio-a-mano.htmlBagagli a mano
http://alitalia.it/it_it.../bagaglio/bagaglio-da-imbarcare.htmlBagaglio da imbarcare
http://alitalia.it/it_it...alia/bagaglio/bagaglio-speciale.htmlBagagli Speciali
http://alitalia.it/it_it/volare-alitalia/check-in.htmlCheck-In
http://alitalia.it/it_it...italia/check-in/check-in-online.htmlCheck-in online
http://alitalia.it/it_it...italia/check-in/check-in-mobile.htmlMobile Check-in
http://alitalia.it/it_it...alitalia/check-in/fast-check-in.htmlFast Check-in
http://alitalia.it/it_it...alitalia/check-in/tele-check-in.htmlTele Check-in
http://alitalia.it/it_it.../check-in/tempi-limite-check-in.htmlTempi limite del check-in
http://alitalia.it/it_it/volare-alitalia/in-aeroporto.htmlIn Aeroporto
http://alitalia.it/it_it.../in-aeroporto/varchi-prioritari.htmlVarchi prioritari
http://alitalia.it/it_it...re-alitalia/in-aeroporto/lounge.htmlLounge
http://alitalia.it/it_it...ia/in-aeroporto/servizi-skyteam.htmlServizi SkyTeam
http://alitalia.it/it_it...lare-alitalia/classi-di-viaggio.htmlClassi di viaggio
http://alitalia.it/it_it...i-viaggio/business-lungo-raggio.htmlBusiness Class Lungo Raggio
http://alitalia.it/it_it...i-viaggio/business-medio-raggio.htmlBusiness Class Medio Raggio
http://alitalia.it/it_it...assi-di-viaggio/premium-economy.htmlPremium Economy
http://alitalia.it/it_it...talia/classi-di-viaggio/economy.htmlEconomy
http://alitalia.it/it_it...assi-di-viaggio/intrattenimento.htmlIntrattenimento
http://alitalia.it/it_it/volare-alitalia/romamilano.htmlRomaMilano
http://alitalia.it/it_it...re-alitalia/romamilano/vantaggi.htmlVantaggi
http://alitalia.it/it_it...lia/romamilano/servizi-dedicati.htmlServizi dedicati
http://alitalia.it/it_it/volare-alitalia/in-volo.htmlIn volo
http://alitalia.it/it_it...lia/in-volo/connessione-a-bordo.htmlConnessione a bordo
http://alitalia.it/it_it...talia/in-volo/benessere-a-bordo.htmlBenessere a bordo
http://alitalia.it/it_it...in-volo/dispositivi-elettronici.htmlDispositivi Elettronici
http://alitalia.it/it_it...alitalia/in-volo/pasti-speciali.htmlPasti speciali
http://alitalia.it/it_it...are-alitalia/servizi-aggiuntivi.htmlServizi aggiuntivi
http://alitalia.it/it_it...ervizi-aggiuntivi/cambio-valuta.htmlCambio valuta
http://alitalia.it/it_it...-aggiuntivi/posti-extra-comfort.htmlPosti Extra Comfort
http://alitalia.it/it_it...rvizi-aggiuntivi/bagaglio-extra.htmlBagaglio Extra
http://alitalia.it/it_it...ervizi-aggiuntivi/assicurazione.htmlAssicurazione
http://alitalia.it/it_it...re-alitalia/from-to-the-airport.htmlDa/Per l'aeroporto
http://alitalia.it/it_it...rom-to-the-airport/bus-transfer.htmlBus Transfer
...

External Links (link to pages on other websites) - 41
URL Anchor Text
https://www.alitalia.com...omo_subscribe_mm_program.html?cod=01REGISTRATI
http://www.alitalia.com/it_it
http://www.skyteam.com/
http://alitalia.city-discovery.com/it/Tour e attività
http://www.travelnow.com...418556.desteoff.hot.navbar.pos3.htmlHotel
http://alitalia.maggiore...z/it/ota_index.html?tp_userid=web_azAutonoleggio
http://flights.alitalia.com/it_it/Destinazioni
http://flights.alitalia.com/it_it/voli-per-italia#.htmlVoli per l'Italia
http://flights.alitalia.com/it_it/voli-per-new-york#.htmlVoli per New York
http://flights.alitalia.com/it_it/voli-per-miami#.htmlVoli per Miami
http://flights.alitalia.com/it_it/voli-per-cagliari#.htmlVoli per Cagliari
http://flights.alitalia.com/it_it/voli-per-londra#.htmlVoli per Londra
http://flights.alitalia.com/it_it/voli-per-tirana#.htmlVoli per Tirana
http://flights.alitalia.com/it_it/voli-per-los-angeles#.htmlVoli per Los Angeles
http://flights.alitalia.com/it_it/voli-per-giappone#.htmlVoli per il Giappone
http://flights.alitalia.com/it_it/voli-per-palermo#.htmlVoli per Palermo
http://flights.alitalia....om/it_it/voli-per-buenos-aires#.htmlVoli per Buenos Aires
https://beta.alitalia.co...it/booking/awardsearchroundtrip.aspxBIGLIETTO PREMIO
https://www.alitalia.com...it_it/special-pages/flight-info.html 
https://www.alitalia.com...omo_subscribe_mm_program.html?cod=01FINO A 5.000 MIGLIA BONUS PER ...
https://www.facebook.com/Alitalia-159072176449/?fref=tscontatto
https://www.twitter.com/Alitalia?lang=itcontatto
https://www.instagram.com/alitaliaofficial/contatto
https://itunes.apple.com/it/app/alitalia/id377912556?mt=8Apple Store
https://play.google.com/.../apps/details?id=com.alitalia.mobileGoogle Play Store
http://alitalia.city-discovery.com/it/Tour e attività
http://www.travelnow.com...418556.desteoff.hot.navbar.pos3.htmlHotel
http://alitalia.maggiore...z/it/ota_index.html?tp_userid=web_azAutonoleggio
http://flights.alitalia.com/it_it/voli-per-italia#.htmlVoli per l'Italia
http://flights.alitalia.com/it_it/voli-per-new-york#.htmlVoli per New York
http://flights.alitalia.com/it_it/voli-per-miami#.htmlVoli per Miami
http://flights.alitalia.com/it_it/voli-per-cagliari#.htmlVoli per Cagliari
http://flights.alitalia.com/it_it/voli-per-londra#.htmlVoli per Londra
http://flights.alitalia.com/it_it/voli-per-tirana#.htmlVoli per Tirana
http://flights.alitalia.com/it_it/voli-per-los-angeles#.htmlVoli per Los Angeles
http://flights.alitalia.com/it_it/voli-per-giappone#.htmlVoli per il Giappone
http://flights.alitalia.com/it_it/voli-per-palermo#.htmlVoli per Palermo
http://flights.alitalia....om/it_it/voli-per-buenos-aires#.htmlVoli per Buenos Aires
https://www.alitaliatrade.it/ALITALIA TRADE
http://beta.alitalia.com/business/AZIENDE
http://www.alitaliacargo.com/ALITALIA CARGO

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

Total Images Alt Present Alt Missing
14 12 2


2 images do not have Alt values.

Image URL - 14
URL ALT Text
http://alitalia.it/etc/designs/alitalia/clientlibs/images/empty.gifuser profile image
http://alitalia.it/conte...ader/_jcr_content/header/logo3.img.png/1453277951587.pngEtihad Airways Partner
http://alitalia.it/conte...ader/_jcr_content/header/logo1.img.png/1453857817315.pngAlitalia Home Page
http://alitalia.it/conte...ader/_jcr_content/header/logo2.img.png/1449655802355.pngSkyTeam Home Page
http://alitalia.it/conte...roma2024/_jcr_content/banner/0.img.png/1459772233611.png
http://alitalia.it/conte...-economy/_jcr_content/banner/0.img.png/1458577764760.png
http://alitalia.it/conte...ne-1/business/_jcr_content/box.img.jpg/1458231537668.jpgOffer Image
http://alitalia.it/conte...1/carta-verde/_jcr_content/box.img.jpg/1458740551806.jpgPREMIA I TUOI VIAGGI
http://alitalia.it/conte...ione-1/parigi/_jcr_content/box.img.jpg/1455643266370.jpgPARIGI
http://alitalia.it/conte...ione-1/Tehran/_jcr_content/box.img.jpg/1457428318061.jpgOffer Image
http://alitalia.it/conte...one-1/madrid1/_jcr_content/box.img.jpg/1458226320557.jpgMADRID
http://alitalia.it/conte...ne-1/aereobus/_jcr_content/box.img.jpg/1459783492809.jpgAEREOBUS
http://alitalia.it/conte...x_redazionale/_jcr_content/box.img.png/1459262716577.pngGIFT CARD
http://alitalia.it/conte...o_MilleMiglia/_jcr_content/box.img.jpg/1460022673098.jpgFINO A 5.000 MIGLIA BONUS PER ...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

Style Block In Same Page Links to External Style Files Total
0 10 10


Too many (10) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 10
Stylesheet URL rel type
http://alitalia.it/etc/designs/alitalia/clientlibs-ltr.cssstylesheettext/css
http://alitalia.it/etc/designs/alitalia/clientlibs.cssstylesheettext/css
http://alitalia.it/etc/clientlibs/foundation/main.cssstylesheettext/css
http://alitalia.it/etc/designs/alitalia.cssstylesheettext/css
http://alitalia.it/etc/designs/alitalia/clientlibs-richtext-custom-embed.cssstylesheettext/css
http://alitalia.it/etc/designs/alitalia/clientlibs-header-embed.cssstylesheettext/css
https://fonts.googleapis.com/css?family=Monotonstylesheettext/css
http://alitalia.it/etc/designs/alitalia/clientlibs/css/print.cssstylesheet
http://alitalia.it/etc/designs/alitalia/clientlibs/css/icons.fallback.cssstylesheet
https://fonts.googleapis.com/css?family=Open+Sans:700,300,400,600stylesheettext/css

Script

Scripts Block In Same Page Links to External Script Files Total
46 32 78


Too many (32) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 32
Script URL Type
http://alitalia.it/etc/clientlibs/granite/jquery.jstext/javascript
http://alitalia.it/etc/clientlibs/granite/utils.jstext/javascript
http://alitalia.it/etc/clientlibs/granite/jquery/granite.jstext/javascript
http://alitalia.it/etc/clientlibs/foundation/jquery.jstext/javascript
http://alitalia.it/etc/clientlibs/foundation/main.jstext/javascript
http://alitalia.it/etc/d...alitalia/clientlibs-timeTable-dataLayerAddition-embed.jstext/javascript
https://cdns.gigya.com/J...afmrDHkQtQJthcXZh05rY0cHRSfg-H9pz-mK8v-zpaCDn6XnsuXPPqJ_text/javascript
http://alitalia.it/etc/clientlibs/foundation/shared.jstext/javascript
http://alitalia.it/etc/clientlibs/granite/jquery-ui.jstext/javascript
http://alitalia.it/etc/clientlibs/foundation/jquery-ui.jstext/javascript
http://alitalia.it/etc/clientlibs/foundation/personalization/jcarousel.jstext/javascript
http://alitalia.it/etc/clientlibs/granite/lodash/modern.jstext/javascript
http://alitalia.it/etc/clientlibs/foundation/personalization/kernel.jstext/javascript
http://alitalia.it/etc/clientlibs/foundation/personalization/select2.jstext/javascript
http://alitalia.it/etc/clientlibs/foundation/personalization/ui.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-login.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-login-context.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-login-legacy.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-socialshare.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-richtext-custom-embed.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-header-embed.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-header-utente-embed.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-header-notifiche-embed.jstext/javascript
http://alitalia.it/etc/d...igns/alitalia/clientlibs-header-ricercherecenti-embed.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-cercavoloAll-embed.jstext/javascript
http://alitalia.it/etc/d...gns/alitalia/clientlibs-homepage-preparaviaggio-embed.jstext/javascript
http://alitalia.it/etc/d...alia/clientlibs-homepage-preparaviaggio-checkin-embed.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-lista-offerte-embed.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-validation.jstext/javascript
http://alitalia.it/etc/designs/alitalia/clientlibs-analytics-thirdparty-embed.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page
http://alitalia.it/it_it...-e-attivita/news/info-bruxelles.htmlAGGIORNAMENTO BRUXELLES: VOLI ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank

6

Excellent! the website has a high page rank (6/10).

6

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 72
  Facebook Shares 87
  Facebook Comments 37
  Tweets 0
  LinkedIn 6

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/Alitalia-159072176449/?fref=ts
Twitter Accounthttps://www.twitter.com/Alitalia?lang=it
Google+ PageNot Found


Trustworthiness

75

Excellent! the website has a good Trustworthiness Score (75/100).

75

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe

86

Excellent! the website has a good Child Safe Score (86/100).

86

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing

Safe! the site alitalia.it is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

166,010th most visited website in the world.
4,684th most visited website in Italy  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - alitalia.it) hosted on the same server as alitalia.it (ip : 80.72.160.110).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : 80.72.160.110) is located at Italy  
the most site visitors come from Italy  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

20 years, 178 days old ( 1st registered on : 1996-01-29 )

excellent, the domain age is old enough.

Domain Expires

0 years, 187 days from today ( expires on : 2017-01-29 )

domain is expiring in less than a year.

Domain Info

alitalia.it ( 11 characters )

Domain Registrar : IT-Nic

Domain Created On Last Modified On Expires On
1996-01-29 1996-01-29 2017-01-29
20 years, 178 days old 20 years, 178 days ago 0 years, 187 days from today
20 years, 178 days old


Domain Name Servers used by alitalia.it
DNS Name IP Address
dns.alitalia.it80.72.160.77
dns2.alitalia.it80.72.160.78


Domain is going to expire in less than a year time (0 years, 187 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.





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