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Excellent Practice30
Improvement Could be Made14
Critical Issues to Attend7
Apr 17, 2016 09:01 PM
Re-generate Report

Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create a XML sitemap for your site.
  • Move the 64 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • ...     121
  • Register To View All >>

Detailed Reviews


Home - Welcome to CenturyLink

Words count: 5    Unique Words: 5    Length: 29 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Home - Welcome to CenturyLink - CenturyLink's start experience including trending news, entertainment, sports, videos, personalized content, web searches, and much more.

Words count: 22    Length: 169 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Home - Welcome to CenturyLink
Home - Welcome to CenturyLink - CenturyLink's start experience including trending news, entertainment, sports, videos, personalized content, web searches, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

CenturyLink News, CenturyLink Sports, CenturyLink Entertainment, CenturyLink Videos, news, sports, entertainment, videos

Words count: 12    Length: 120 characters    keyword phrases count : 8

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:50% (4/8)
news 0   (0%)
sports 0   (0%)
entertainment 0   (0%)
videos 0   (0%)
2 words:50% (4/8)
centurylink news 0   (0%)
centurylink sports 0   (0%)
centurylink entertainment 0   (0%)
centurylink videos 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

after  ago  another  associated  business  buzz  day  email  entertainment  facebook  family  found  games  golf  hastert  helped  hitting  home  just  man  masters  middot  movies  news  office  politics  press  says  searches  sports  spring  stories  three  time  top  trump  twitter  woman  women  world 

Top 20 Keywords

Total Terms Count: 1,789

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 37 2.07%
press 25 1.40%
associated 25 1.40%
middot 20 1.12%
email 15 0.84%
top 12 0.67%
facebook 11 0.61%
says 11 0.61%
twitter 11 0.61%
after 9 0.50%
sports 9 0.50%
entertainment 8 0.45%
day 7 0.39%
stories 7 0.39%
helped 7 0.39%
movies 6 0.34%
office 6 0.34%
hastert 6 0.34%
games 6 0.34%
buzz 6 0.34%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Ugly French Labor Protests Coming To US?
Clinton And Sanders Go Negative Ahead Of NY Primary
Top 10 Dumbest Alien Weaknesses In Movies And TV
Planet 9 Could Destroy Earth as Soon as This Month
Top 3 Weird (Yet Adorable) Animal Stories Of The Week
3 women, toddler die in head-on crash in Northern California
There's A Ride-Hailing App Just For Women
Why You Should Be Drinking Whole Fat Milk Instead Of Skim
MTV Movie Awards promise stars galore, summer film previews
David Haugh: Cubs season still can be stuff of legends even without Schwarber
Another Study Says Warming May Be Worse Than Experts Think
Cubs' Kyle Schwarber out for rest of season with torn ACL, LCL
Capture of man heightens scrutiny of psychiatric hospital
Knowd leads Knights past Belleview again
New tax dollars helped create student/business shadowing program
UN praises China's leadership in climate change deal
Appeals court rules Mississippi can resume Google inquiry
Brad Dinkins still wants City Council to stand against adult-oriented shows
UK prime minister says he bungled admission of offshore fund
Family of US citizen released by Syria is thankful
Friars Club Hosts 90th Birthday Tribute For Jerry Lewis
Top 10 Horror Directors of All Time
Electrocuted Snake Found Trying to Eat Another Electrocuted Snake
Bruce Springsteen Cancels North Carolina Concert Over LGBT Legislation
Schumer proposes $25K reward for social media extremist tips


Hugh Hefner Suffers A Tragic Family Loss
· Steve Miller, After Induction, Slams Rock Hall Of Fame
· Documents Detail Former Speaker's Disturbing Sex Abuse Allegations
· Comedian Andy Richter Recalls Key Element In Hastert Abuse Case
· The Latest: Town's Residents Speak Bitterly Of Hastert
Trending Searches
Quick-Thinking Castaways Rescued From Remote Deserted Island
· Family Of US Citizen Released By Syria Is Thankful
Earnhardt Grosses People Out With Photo Of Southern Snack
Eating Just A Little Of This Will Keep You Healthier
French People Try American Cheese And Their Reactions Are Priceless
World No. 1 Jason Day Reflects On Almost Quitting Golf
Why Is The Masters The 'Perfect Place To Write'?
· Palmer Helped Start The Masters Without Hitting A Shot
· Bernie Sanders Wins In Wyoming, But Still Lacks Delegates
· Boston Globe Prints Fake Front Page Satirizing Trump
Comparing The Tax Policies Of Cruz, Kasich And Trump
These Are The Best Fruits And Veggies For Spring
· 5 Days Of Spring Dinners! Fava Bean Pesto Pasta, Shrimp Linguine And More
· Belgians Find Elusive 'Man In The Hat' From Airport Video
· Canine Leads Officers To Man Who Fled Psychiatric Hospital
· Mexico Detains Woman Wanted In Slaying Of Texas Dentist
· The Latest: Spieth's Lead Trimmed To 1 After Double On 18
· Bumgarner Homers Off Kershaw Again, But Dodgers Win In 10th
· Exaggerator Beats Mor Spirit To Win $1M Santa Anita Derby
Supermassive Black Hole Weighing 17 Billion Suns Discovered In Unlikely Place
· Breaking: Officer Shoots Hatchet-Wielding Woman Inside Wisconsin Wal-Mart
Disturbing Video Shows Child Fall From Moving Car
· Burger King Workers Smash Windows After Panic-Inducing Prank Call
Man Faces Possible Jail Time For Flying A Trump Flag
You Should NEVER Microwave These Foods
· 8 Big Lottery Winners Whose Money And Luck Ran Out
· The 10 Largest Lottery Jackpots In U.S. History
· 4 Steps To Protect A Windfall


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The Weather Channel
<I> (70)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.


Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

2.05 seconds - 28.44 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
8.33 s 0.06 s 0.06 s 0.02 s 4.66 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

58 Kb (58,296 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
58 Kb (58,296 bytes) 13 Kb (13,362 bytes) 45 Kb (44,934 bytes) 29.74 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

64 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.


Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization

IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 32 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore

You have 96 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
256 11 267

Too many links (267), it may be considered as spam!

Internal Links (link to pages within this domain) - 256
URL Anchor Text In Account Settings Email Password Email Secret Q&A Choices Business You TV Stories Stories Racing Games Stories Stories Racing Games As Homepage Edit Recall Hastert Disease Images Hefner Suffers A Tragic F...· Steve Miller, Afte... Images· Documents Detail F...· Comedian Andy Rich...· The Latest: Town's... Equipment Picnic Ideas Recalls Reviews 2016 Eggs In Cashews Credit Score Supplies Trump Castaways Rescu...

External Links (link to pages on other websites) - 11
URL Anchor Text Us
http://internethelp.centuryl.../internethelp/zam-more-chat.htmlLive Help CenturyLink Bill Account Home Business - Up to 10 Empl... Business - More than 10... Help Choosing?

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
14 10 4

4 images do not have Alt values.

Image URL - 14
http://static.peridot.synaco...ents/ad/component/gpt/unit/images/adchoices_icon.pngAdChoices Icon
http://static.peridot.synaco...ents/ad/component/gpt/unit/images/adchoices_icon.pngAdChoices Icon
http://static.peridot.synaco...ents/ad/component/gpt/unit/images/adchoices_icon.pngAdChoices Icon
http://static.peridot.synaco...ents/ad/component/gpt/unit/images/adchoices_icon.pngAdChoices Icon
http://static.peridot.synaco...ents/ad/component/gpt/unit/images/adchoices_icon.pngAdChoices Icon
http://static.peridot.synaco...ents/ad/component/gpt/unit/images/adchoices_icon.pngAdChoices Icon

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
1 1 2

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
132 3 135

You have 132 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank


Excellent! the website has a high page rank (5/10).


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains

Fair Enough! number of root domains (26) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 2,534
  Facebook Shares 5,084
  Facebook Comments 1,375
  Tweets 275
  LinkedIn 33

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found



Excellent! the website has a good Trustworthiness Score (88/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe


Excellent! the website has a good Child Safe Score (90/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

2,890th most visited website in the world.
621th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

7 years, 62 days old ( 1st registered on : 2009-05-01 )

excellent, the domain age is old enough.

Domain Expires

-1 years, -63 days from today ( expires on : 2016-05-01 )

Domain Info ( 15 characters )


Domain Created On Last Modified On Expires On
2009-05-01 2015-04-28 2016-05-01
7 years, 62 days old 1 year, 65 days ago -1 years, -63 days from today
7 years, 62 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (-1 years, -63 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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