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chase.com favicon CHASE Bank - Credit Cards, Mortgage, Personal & Commercial Banking, Auto Loans, Investing, Retirement Planning, Checking, and Business Banking chase.com Estimated Worth : 162,579,882 $

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Overall SEO Report For chase.com
Excellent Practice11
Improvement Could be Made6
Critical Issues to Attend2
SEO Score :
73.68


IP address of chase.com is : 159.53.42.11. The domain chase.com was created on 1995-10-11 and it is 18 years, 295 days old. It will expire on 2017-10-10 which is 3 years, 69 days from today. The homepage of website chase.com has a size of 110429 bytes, and a text size of 8633 bytes, its Text to Code Ratio is 8.48% Homepage of chase.com has 133 links, 127 link to internal pages, while 6 link to pages on other websites. It takes 0.41 s ( 266.55 Kb/s ) to load the website chase.com.

chase.com Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-07-31 11:06     Update Now >>

Content Analysis

Title

:

CHASE Bank - Credit Cards, Mortgage, Personal & Commercial Banking, Auto Loans, Investing, Retirement Planning, Checking, and Business Banking


Words count: 18    Unique Words: 17    Length: 142 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Banking
Repeat Count 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: CHASE Bank provides credit cards, mortgage, commercial banking, auto loans, investing and retirement planning, checking, student loans, and business banking. Chase what matters!

Words count: 23    Length: 177 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Keywords

: student loans, business banking, commercial banking, auto loans, Checkings, Chase bank, provides credit cards, mortgage, investing and retirement planning

Words count: 19    Length: 154 characters    keyword phrases count : 9

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :22% (2/9)
checkings 0   (0%)
mortgage 12   (1.10%)
2 words keyword phrases :56% (5/9)
student loans 19   (1.74%)
business banking 28   (2.57%)
commercial banking 26   (2.39%)
auto loans 20   (1.84%)
chase bank 35   (3.21%)
3 words keyword phrases :11% (1/9)
provides credit cards 21   (1.93%)
4 words keyword phrases :11% (1/9)
investing and retirement planning 9   (0.83%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Charset : UTF-8
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Google Analytics

: Analytics Service is not implemented for the site.

DMOZ Listing

: Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Trustworthiness

: 92

Excellent! the website has a good Trustworthiness Score (92/100).

92

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 92
Safe Browsing

: Safe! the site chase.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 110 Kb (110,429 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
110 Kb (110,429 bytes) 9 Kb (8,633 bytes) 102 Kb (101,796 bytes) 8.48 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 0.41 seconds - 269.34 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
15.78 s 0.12 s 0.11 s 0.03 s 8.83 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
127 6 133


You have more than 100 links (133).

Internal Links (link to pages within this domain) - 127
URL Anchor Text
http://chase.com/#× Close Button, Closes Overla...
https://www.chase.com/resources/system-requirementsLearn more
https://www.chase.comPersonal
https://www.chase.com/business-bankingBusiness
https://www.chase.com/commercial-bankCommercial
http://chase.com/#Find a Branch or ATM (Opens o...
https://locator.chase.com/?advanced=trueAdvanced Search ...
http://chase.com/#Contact Us (Opens overlay)
http://chase.com/resources/customer-serviceContact Chase Customer Service
...com/index.jsp?pg_name=ccpmapp/spanish/home/page/spanish_homeEn Español
http://chase.com/# 
http://chase.com/#Products & Services Opens menu...
http://chase.com/#Credit Cards ...
https://creditcards.chase.com/?CELL=63WSAll Credit CardsFirstCredit Ca...
...usiness-credit-cards/ink-business-credit-cards.htm?CELL=63WSBusiness Credit Cards
http://chase.com/credit-cards/servicingI already have a cardLastCredi...
http://chase.com/#Checking Accounts ...
http://chase.com/checkingChecking Accounts OverviewFirs...
http://chase.com/checking/total-checkingBasic checking features
http://chase.com/checking/premier-plus-checkingMore value plus interest
http://chase.com/checking/premier-platinum-checkingExclusive benefits plus intere...
http://chase.com/checking/student-checkingFeatures just for students
http://chase.com/checkingBrowse all checking accountsLa...
http://chase.com/#Debit & Reloadable Cards ...
http://chase.com/debit-reloadable-cards/liquid-prepaid-cardChase Liquid®FirstDebit & Rel...
http://chase.com/checking/debit-cardsChase Debit Card
http://chase.com/checking/debit-cards/disney-visa-debitDisney Visa® Debit CardLastDe...
https://www.chase.com/online/Checking/debit-card.htmDebit Cards
http://chase.com/#Savings & CDs ...
http://chase.com/savingsSavings & CDs OverviewFirstSav...
http://chase.com/savings/savings-accountBasic savings features
http://chase.com/savings/interest-savingsHigher interest rate for highe...
http://chase.com/savings/bank-cdFixed rate of return (CDs)
http://chase.com/health-savings-accountHealth Savings Accounts
http://chase.com/savingsBrowse all savings accountsLas...
https://www.chase.com/online/services/studentcenter.htmStudent Center
http://chase.com/#Auto Loans ...
http://chase.com/auto-loansAuto Loans OverviewFirstAuto L...
http://chase.com/auto-loans/auto-refinanceRefinance my car loan
http://chase.com/auto-loans/purchase-a-carFinance a new or used car
http://chase.com/auto-loans/compare-ratesCheck auto loan rates
http://chase.com/auto-loans/online-auto-loanManage my auto loanLastAuto Lo...
http://chase.com/#Mortgage ...
http://chase.com/mortgageMortgage OverviewFirstMortgage...
http://chase.com/mortgage/home-mortgageBuy a house
http://chase.com/mortgage/mortgage-refinanceRefinance my home
https://apply.chase.com/Mortgage/gettingstarted.aspxPrequalify for a mortgage
http://chase.com/mortgage/loan-officerFind a local mortgage banker
http://chase.com/mortgage/mortgage-resourcesMortgage calculators
http://chase.com/mortgage/contact-chase-mortgageMortgage customer service
https://www.chase.com/chf/mortgage/keeping-your-homeHelp for homeownersLastMortgag...
http://chase.com/#Home Equity ...
http://chase.com/home-equityHome Equity OverviewFirstHome ...
http://chase.com/home-equity/line-of-creditHome equity line of credit
http://chase.com/home-equity/contactusManage my home equityLastHome ...
http://chase.com/#Student Loans ...
http://chase.com/student-loansStudent Loans OverviewFirstStu...
...p://chase.com/student-loans/servicing/student-loan-servicingManage my student loanLastStud...
.../www.chase.com/online/private_client/banking-investments.htmChase Private Client
http://chase.com/#Planning & Investments ...
http://chase.com/investmentsPlanning & Investments Overvie...
http://chase.com/investments/financial-advisorWorking with an advisor
http://chase.com/investments/investment-servicesInvestments
http://chase.com/investments/retirement-planningRetirement & Planning
http://chase.com/investments/annuities-insuranceAnnuities & Insurance
http://chase.com/investments/margin-lendingMargin Lending
http://chase.com/investments/news-insightsMarket news & insightsLastPlan...
http://chase.com/#Online Banking ...
http://chase.com/online-bankingOnline Banking OverviewFirstOn...
http://chase.com/online-banking/online-bill-payOnline Bill Pay
http://chase.com/online-banking/paperlessPaperless Statements
http://chase.com/online-banking/account-alertsAccount Alerts
http://chase.com/online-banking/quickpayChase QuickPay
http://chase.com/online-bankingBrowse all online banking opti...
...nline.chase.com/public/enroll/IdentifyUser.aspx?LOB=RBGLogonEnroll in online banking
https://chaseonline.chase.com/Logon.aspxLog inLastOnline Banking sub-m...
http://chase.com/#Mobile Banking ...
http://chase.com/mobile-bankingMobile Banking OverviewFirstMo...
http://chase.com/mobile-banking/iphone-appChase Mobile for iPhone®
http://chase.com/mobile-banking/ipad-appChase Mobile for iPad®
http://chase.com/mobile-banking/android-appChase Mobile for AndroidTM
http://chase.com/mobile-banking/windows-appChase Mobile for Windows®  ...
http://chase.com/mobile-banking/check-depositChase QuickDeposit
http://chase.com/mobile-banking/mobile-browserMobile website
http://chase.com/mobile-banking/text-bankingText banking
http://chase.com/mobile-bankingBrowse all mobile banking opti...
http://chase.com/business-bankingBusiness Banking
http://chase.com/commercial-bankCommercial Banking
http://chase.com/#Why Chase? Opens menu.
http://chase.com/#Unmatched dedication to our cu...
...porate/Corporate-Responsibility/corporate-responsibility.htmLearn more
http://chase.com/#ATMs and branches nationwide, ...
https://locator.chase.com/Learn more
http://chase.com/#A partner in your community, o...
...corporate/Corporate-Responsibility/community-development.htmLearn more
http://chase.com/#A commitment to the U.S. econo...
http://chase.com/#A leading global financial com...
...ganchase.com/corporate/About-JPMC/awards-and-recognition.htmLearn more
http://chase.com/#Log In or Enroll Opens menu.
...com/Public/Reidentify/ReidentifyFilterView.aspx?LOB=RBGLogonForgot User ID/Password?
...com/Public/Reidentify/ReidentifyFilterView.aspx?LOB=RBGLogonForgot Password?
http://chase.com/#Log In to Accounts
...nline.chase.com/public/enroll/IdentifyUser.aspx?LOB=RBGLogonNew To Chase Online?Enroll in ...
...com/Public/Reidentify/ReidentifyFilterView.aspx?LOB=RBGLogonForgot User ID/Password?
http://chase.com/#Log In to Accounts
http://chase.com/#skipToMainContentSkip to Global Header Content
...com/Public/Reidentify/ReidentifyFilterView.aspx?LOB=RBGLogonForgot User ID/Password?
...com/Public/Reidentify/ReidentifyFilterView.aspx?LOB=RBGLogonForgot Password?
http://chase.com/#Log In to Accounts
http://chase.com/#skipToMainContentSkip to Global Header Content
.../www.chase.com/online/private_client/banking-investments.htmChase Private Client: Concier...
http://chase.com/online-bankingChase Online Banking helps yo...
https://www.chase.com/chf/mortgage/keeping-your-homeHelp for homeowners having di...
...ndex.jsp?pg_name=ccpmapp/shared/marketing/page/FDIC_CoverageFDIC protection:  Important i...
...chase.com/snippets/homepage/modular/konwledge-center-overlayKnowledge Center
...om/snippets/homepage/modular/online-and-mobile-banking-demosOnline & Mobile Banking Demos
http://chase.com/resources/privacy-securitySecurity Center
http://chase.com/resources/about-chaseAbout Chase
http://www.jpmorganchase.com/corporate/Home/home.htmJPMorgan Chase
https://www.careersatchase.com/Careers
...com/index.jsp?pg_name=ccpmapp/spanish/home/page/spanish_homeEn Español
http://chase.com/resources/consumer-privacyPrivacy Notice
http://chase.com/resources/privacy-securitySecurity
http://chase.com/resources/terms-conditionsTerms of Use
http://chase.com/resources/web-accessibilityAccessibility
http://chase.com/resources/sitemapSite Map
http://chase.com/mortgage/hmdaFair Lending Commitment: Secur...

External Links (link to pages on other websites) - 6
URL Anchor Text
http://www.chasepaymentech.com/merchant_services/Merchant Services ...
...eholder.com/jpmorganchase/releasedetail.cfm?ReleaseID=800912Learn more
http://www.jpmorgan.com/pages/jpmorganJ.P. Morgan
http://www.chase.caChase Canada
http://info.evidon.com/pub_info/1115?v=1&nt=1&nw=trueAdChoices (Opens Overlay)
http://info.evidon.com/pub_info/1115?v=1&nt=1&nw=true (Opens Overlay)

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
CSS

:
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://chase.com/c/072014/etc/designs/chasecomhomepage/clientlibs.cssstylesheettext/css
https://resources.chase.com/commonui/stylesheets/jpui.cssstylesheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
26 4 30


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
http://chase.com/c/072014/apps/chase/clientlibs/foundation/scripts/Reporting.jstext/javascript
http://chase.com/c/072014/apps/chase/clientlibs/foundation/jpmcjs/js/jpmc.jstext/javascript
...om/c/072014/apps/chase/clientlibs/foundation/publishoptimized/homepage-po-min.jstext/javascript
https://resources.chase.com/commonui/javascripts/unsecurebrowser.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Images

:
Total Images Alt Present Alt Missing
15 11 4


4 images do not have Alt values.

Image URL - 15
URL ALT Text
.../designs/chasecomhomepage/images/homepage_background_1px.jpg
http://chase.com/etc/designs/chasecom/images/swat-sprite.pngClose overlay
http://chase.com/etc/designs/chasecom/images/swat-sprite.pngClose overlay
...tent/dam/chasecom/en/common/images/rumba_sw-logo-section.pngChase.com home page
...se.com/etc/designs/chasecomhomepage/images/search_button.pngSubmit search request
...ar/layout/cell-0-0/multitask/image.img.jpg/1351397388926.jpg
...ar/layout/cell-0-0/multitask/image.img.jpg/1348996198358.jpg
...ar/layout/cell-0-0/multitask/image.img.jpg/1348985611510.jpgChase Community Giving - you d...
...ar/layout/cell-0-0/multitask/image.img.jpg/1400707107000.jpg
...ar/layout/cell-0-0/multitask/image.img.png/1403026574817.pngFortune World's Most Admired C...
http://chase.com/etc/designs/chasecom/images/EHL-Slice.pngLogo
...am/chasecom/en/homepage/images/ad-choices-logo-blue_lite.pngAD Choices
...chasecom/en/socialmedia/images/social_icon_twitter_24x24.pngClick here to go to Twitter
.../dam/chasecom/en/socialmedia/images/social_icon_facebook.pngClick here to go to Facebook
...chasecom/en/socialmedia/images/social_icon_youtube_24x24.pngClick here to go to YouTube


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
170000000019

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)

<H2>

(7)
Your browser may not give you the best experience when you're on Chase.com.
Find a Branch or ATM
Contact Us
WelcomeAttention Window Eyes users: If you are using Internet Explorer 9 or 10, you may not be able to log in to the Chase site or other Internet sites. Please read Using Window Eyes on our accessibility page at chase.com/accessibility
Welcome backAttention Window Eyes users: If you are using Internet Explorer 9 or 10, you may not be able to log in to the Chase site or other Internet sites. Please read Using Window Eyes on our accessibility page at chase.com/accessibility
Related Links
Resources
<STRONG> (1)We're available to help you.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 1,089

It is nice! the word density is quite ok.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. sub-menu 71 6.52%
#2. chase 33 3.03%
#3. item 28 2.57%
#4. banking 23 2.11%
#5. opens 23 2.11%
#6. end 21 1.93%
#7. start 19 1.74%
#8. raquo 15 1.38%
#9. menu 14 1.29%
#10. loans 13 1.19%
#11. cards 13 1.19%
#12. log 13 1.19%
#13. mortgage 12 1.10%
#14. accounts 11 1.01%
#15. mobile 11 1.01%
#16. online 10 0.92%
#17. overlay 9 0.83%
#18. learn 9 0.83%
#19. services 8 0.73%
#20. want 8 0.73%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Server Header Analysis

Location : https://www.chase.com/
Server : BigIP
Connection : Keep-Alive
Content-Length : 0


Domain/Whois Analysis

Domain Info

: chase.com ( 9 characters )

Domain Registrar : MARKMONITOR INC.

Domain Created On Last Modified On Expires On
1995-10-11 1995-10-11 2017-10-10
18 years, 295 days old 18 years, 295 days ago 3 years, 69 days from today
18 years, 295 days old




You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.