SEO Tool For Webpage Review

d2hshop.com favicon d2hshop.com

Excellent Practice26
Improvement Could be Made15
Critical Issues to Attend10
Apr 17, 2016 08:57 PM
Re-generate Report

Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 14 inline css components to an external style sheet file.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Reduce number of links to other pages.
  • Create more back-links from root domains.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     105
  • Register To View All >>

Detailed Reviews

Title

Online Shopping Site, Daily Deals on Mobile, Fashion - D2Hshop

Words count: 11    Unique Words: 11    Length: 62 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

Find lowest price, online deals of Mobile, Tablets, Phone Accessories, Personal care, Health and Fitness. D2HShop, one of the best online shop for deals in India

Words count: 27    Length: 161 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Online Shopping Site, Daily Deals on Mobile, Fashion - ... www.d2hshop.com/
Find lowest price, online deals of Mobile, Tablets, Phone Accessories, Personal care, Health and Fitness. D2HShop, one of the best online shop for deals in ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

Online shopping India, Online Mobile Deals, Buy Mobile Phones, Buy Kitchenware, Deals for Cameras, Buy Online Personal care Products, online mobile phone deals, Accessories, best mobile deals in India, buy apparels, buy healthcare products

Words count: 34    Length: 240 characters    keyword phrases count : 11

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:9% (1/11)
accessories 0   (0%)
2 words:18% (2/11)
buy kitchenware 0   (0%)
buy apparels 0   (0%)
3 words:45% (5/11)
online shopping india 0   (0%)
online mobile deals 0   (0%)
buy mobile phones 0   (0%)
deals for cameras 0   (0%)
buy healthcare products 0   (0%)
4 words:9% (1/11)
online mobile phone deals 0   (0%)
5 words:18% (2/11)
buy online personal care products 0   (0%)
best mobile deals in india 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  adidas  black  blue  bottoms  brown  care  casual  ethnic  footwear  formal  hshop  jabong  jackets  jeans  kurtas  men  multicoloured  navy  off  pack  seller  shirts  shoes  shopclues  shorts  snapdeal  solid  solly  stores  sweatshirts  t-shirts  tops  trendin  vests  view  wear  white  women  yepme 

Top 20 Keywords

Total Terms Count: 941

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
seller 80 8.50%
off 49 5.21%
jabong 47 4.99%
yepme 36 3.83%
view 20 2.13%
blue 19 2.02%
shoes 13 1.38%
black 12 1.28%
trendin 12 1.28%
care 10 1.06%
hshop 9 0.96%
footwear 8 0.85%
solid 8 0.85%
shorts 8 0.85%
t-shirts 8 0.85%
tops 8 0.85%
men 7 0.74%
navy 7 0.74%
ethnic 7 0.74%
adidas 7 0.74%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
41981440108080201

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(4)
Women Fashion
Men Fashion
Kids Fashion
Coupon

<H2>

(19)
Tops
Footwear
Beauty Care
Bottoms
Accessories
Stores
Ethnic Wear
Ethnic Wear
Bottoms
Footwear
Beauty Care
Accessories
Stores
Tops
Tops
Bottoms
Accessories
Footwear
Stores

<H3>

(81)
Yepme Celine Palazzo Pants - Blue
Ethnic Gold With Stone Earrings
Yepme Jacinta Lehenga Choli Set - B...
Yepme Button Down Kurti - Black
Pantaloons Navy Sweatshirt
Van Heusen Black Top
Van Heusen Blue Cardigan
JC Collection Navy Blue Solid Shrug
Yepme Rachel Long Skirt - Fuschia
Allen Solly Blue Jeans
Yepme Alexa Palazzo Pants - White &...
Miss Bennett London Skinny Jeans
Pantaloons Navy Sweatshirt
Yepme Rachel Long Skirt - Fuschia
Hbhwear Black Solid Dhoti Pant
Yepme Kendal Solid Tunic - White
Adidas Neo C Summer Pink Cap
American Tourister 55Cm Arona Grey Strolley
Captain America Blue/Red Polyurethane (Pu) Wallet
Van Heusen Red Clutch
Adidas Adiray Black Running Shoes
Allen Solly Black Ballerinas
Allen Solly Brown Ballerinas
Clarks Ralene Zuri Golden Sandals
Forest Essentials Sugared Rose Petal Lip Balm 5Gm
Forest Essentials Lavender & Neroli Day Cream 40 Ml
Forest Essentials Intensive Eye Cream With Anise 15 Gm
Giorgio Armani Code Eau de Parfum 75ml
Yepme Abbott Sherwani - Fawn
Yepme Mark Churidar - Black
Yepme Mark Churidar - Off White
Yepme Adley Sherwani - Black
Adidas Cfc Anth Jkt Blue Track Jacket
Yepme Printed Sweatshirt - Blue & Y...
Fitz Blue Solid Sweat Jacket
Celio Navy Blue Printed Round Neck T-Shirt
Arrow Sports Navy Blue Regular Fit Chinos
Celio Beige Solid Regular Fit Chinos
Allen Solly Blue Jeans
Celio Blue Solid Shorts
Adidas Cfc Anth Jkt Blue Track Jacket
Yepme Printed Sweatshirt - Blue & Y...
Arrow Sports Navy Blue Regular Fit Chinos
Celio Beige Solid Regular Fit Chinos
Yepme Men's Chronograph Watch - Yel...
Van Heusen Brown Textured Reversible Belt
Yepme Men's Wallet - Peach
Louis Philippe Silver Watch
Adidas Kerio Leather 2.0 Brown Floaters
Yepme Casual Shoes - Tan
Louis Philippe Black Formal Shoes
Arrow Black Formal Shoes
Emper Legend Brown Edt 100Ml (Set Of 2)
Forest Essentials Facial Indulgence 6 Pcs Kit
Philips Pro Advanced Trimmer-Qt4005
Soultree Licorice Hair Repair Shampoo
Daffodils Black Party Gown
Pagli White Kurta Pajama For Boys
Jazzup Cotton Solid Kurta Pajama Set - Green
Gkidz Blue Art Silk Shirt and Dhoti
Next Pink Skateboard T-Shirt (3-16Yrs)
Next Multicoloured Bright Character Long Sleeve Tops Three Pack
Next Multicoloured Fresh T-Shirts Two Pack (3-16Yrs)
Next Multicoloured Short Sleeve Boat T-Shirts Three Pack
Gkiidz Pack Of 2 Multicoloured Shorts
FS Mini Klub Blue Capri
FS Mini Klub Grey Shorts
Bossini Beige Shorts
Gron Green Vests
Gkiidz Pack Of 2 Multicoloured Shorts
FS Mini Klub Blue Capri
Little Kangaroos Blue Casual Dress
Gron Green Vests
Next Black Amp; White Vests Two Pack (3-16Yrs)
Next Navy Rash Vest (3-16Yrs)
Next Black Long Sleeve Rash Vest (3-16Yrs)
Glamerous And Faishonable Girl'S Boots Brown
Tom and Jerry Tom & Jerry Vibrant Sandals
Acupressure slippers for Girls
Girl shipper FS12
Tell us what you think

<H4>

(4)
महिला
पुरूष
लड़के और लड़कियां
लॉगइन और रजिस्टर
<H5>
(4)
महिला
पुरुषों
लड़के और लड़कियां
कूपन
<B> (1)D2hshop क्या है?
<I> (8)
<STRONG> (80)Rs 749
Rs 1084
Rs 3449
Rs 549
Rs 1499
Rs 1495
Rs 2052
Rs 1097
Rs 899
Rs 1899
Rs 699
Rs 1020
Rs 1499
Rs 899
Rs 599
Rs 449
Rs 1299
Rs 3840
Rs 749
Rs 1995
Rs 2699
Rs 1050
Rs 1499
Rs 5999
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Rs 1750
Rs 2200
Rs 4346
Rs 8849
Rs 329
Rs 349
Rs 8649
Rs 4599
Rs 749
Rs 995
Rs 779
Rs 2299
Rs 2999
Rs 1875
Rs 1499
Rs 4599
Rs 749
Rs 2299
Rs 2999
Rs 1499
Rs 1599
Rs 399
Rs 7999
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Rs 5999
Rs 1979
Rs 1999
Rs 1875
Rs 1695
Rs 450
Rs 1265
Rs 1750
Rs 579
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Rs 1290
Rs 1990
Rs 1390
Rs 1790
Rs 899
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Rs 899
Rs 899
Rs 1169
Rs 899
Rs 1399
Rs 999
Rs 1169
Rs 1390
Rs 1290
Rs 1290
Rs 1099
Rs 799
Rs 299
Rs 199


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

49.9

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language

hi

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon



Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

http://d2hshop.com/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

http://d2hshop.com/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

3.01 seconds - 7.58 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.26 s 0.03 s 0.02 s 0.01 s 1.83 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

23 Kb (22,827 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
23 Kb (22,827 bytes) 11 Kb (10,726 bytes) 12 Kb (12,101 bytes) 88.64 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

14 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

HTTPS is not implemented for your page.

WWW Resolve

Excellent! the websites http://www.d2hshop.com/ and http://d2hshop.com are resolved to the same url :http://www.d2hshop.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization

IP address of the site http://124.153.95.69 is forwarded to http://124.153.95.69/, instead of to its domain name site d2hshop.com.

URL Rewrite

Non SEO Friendly URLs
http://d2hshop.com/coupons.php?store=PayTM
http://d2hshop.com/coupons.php?store=Shopclues
http://d2hshop.com/coupons.php?store=Ebay
http://d2hshop.com/coupons.php?store=Indiatimesshopping
http://d2hshop.com/coupons.php?store=Jabong
http://d2hshop.com/coupons.php?store=Makemytrip
http://d2hshop.com/coupons.php?store=Fristcry
http://d2hshop.com/coupons.php?store=Trendin
http://d2hshop.com/coupons.php?store=Dominos
http://d2hshop.com/coupons.php?store=Snapdeal


You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore
http://d2hshop.com/boys_girls
http://d2hshop.com/boys_girls-tops
http://d2hshop.com/boys_girls-bottoms
http://d2hshop.com/boys_girls-ethnic
http://d2hshop.com/boys_girls-dresses
http://d2hshop.com/boys_girls-footwear
http://d2hshop.com/boys_girls-accessories
http://d2hshop.com/men-tops/silhouette-t_shirts
http://d2hshop.com/men-footwear/silhouette-casual_shoes
http://d2hshop.com/men-footwear/silhouette-formal_shoes
http://d2hshop.com/men-footwear/silhouette-sports_shoes
http://d2hshop.com/men-beauty-care/silhouette-hair_care
http://d2hshop.com/men-beauty-care/silhouette-bath_and_body
http://d2hshop.com/men-beauty-care/silhouette-skin_care
http://d2hshop.com/men-bottoms/silhouette-track_pants
http://d2hshop.com/women-dresses/silhouette-dress_materials
http://d2hshop.com/women-footwear/silhouette-casual_shoes
http://d2hshop.com/women-footwear/silhouette-sports_shoes
http://d2hshop.com/women-footwear/silhouette-formal_shoes
http://d2hshop.com/women-beauty-care/silhouette-make_up
http://d2hshop.com/women-beauty-care/silhouette-hair_care
http://d2hshop.com/women-beauty-care/silhouette-skin_care
http://d2hshop.com/women...beauty-care/silhouette-bath_and_body
http://d2hshop.com/women-tops/silhouette-t_shirts
http://d2hshop.com/boys_girls/silhouette-tops
http://d2hshop.com/boys_girls-tops/silhouette-t_shirts
http://d2hshop.com/boys_girls-tops/silhouette-shirts
http://d2hshop.com/boys_girls-ethnic/silhouette-kurtas
http://d2hshop.com/boys_girls-bottoms
http://d2hshop.com/boys_girls-bottoms/silhouette-jeans
http://d2hshop.com/boys_girls-bottoms/silhouette-shorts
http://d2hshop.com/boys_girls-accessories
http://d2hshop.com/boys_girls-accessories/silhouette-bags
http://d2hshop.com/boys_...rls-accessories/silhouette-jewellery
http://d2hshop.com/boys_...irls-accessories/silhouette-handbags
http://d2hshop.com/boys_girls-footwear
http://d2hshop.com/boys_girls-footwear/silhouette-sandals
http://d2hshop.com/boys_...rls-footwear/silhouette-casual_shoes
http://d2hshop.com/boys_girls-footwear/silhouette-flats
http://d2hshop.com/boys_...rls-footwear/silhouette-sports_shoes
http://d2hshop.com/boys_girls-footwear/silhouette-boots
http://d2hshop.com/boys_...rls-footwear/silhouette-formal_shoes
http://d2hshop.com/boys_girls/merchant-snapdeal
http://d2hshop.com/boys_girls/merchant-jabong
http://d2hshop.com/boys_girls/merchant-amazon
http://d2hshop.com/boys_girls/merchant-paytm
http://d2hshop.com/boys_girls/merchant-shopclues
http://www.d2hshop.com/boys_girls/gender-boys-price-0to999
http://www.d2hshop.com/m...-t_shirts-fabric-cotton-price-0to499
http://www.d2hshop.com/m...ckey-reebok-pantaloons-sortprice-asc
http://d2hshop.com/boys_girls/silhouette-ethnics
http://d2hshop.com/boys_girls/silhouette-tops
http://d2hshop.com/boys_girls/silhouette-bottoms
http://d2hshop.com/boys_girls
http://d2hshop.com/boys_girls/silhouette-accessories
http://d2hshop.com/boys_girls/silhouette-footware
http://www.d2hshop.com/all/brand-allen_solly-discount-40
http://www.d2hshop.com/all/brand-allen_solly-discount-40


You have 58 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
310 0 310


Too many links (310), it may be considered as spam!

Internal Links (link to pages within this domain) - 310
URL Anchor Text
http://d2hshop.com/#collapseOneमहिला
http://d2hshop.com/#महिला
http://d2hshop.com/womenसारे प्रोड...
http://d2hshop.com/women-topsटॉप
http://d2hshop.com/women-bottomsबॉटम्स
http://d2hshop.com/women-ethnicएथ्निक्स
http://d2hshop.com/women-dressesड्रेसेस
http://d2hshop.com/women-footwearजूता
http://d2hshop.com/women-accessoriesएक्सेसरीज
http://d2hshop.com/women-beauty-careसौंदर्य
http://d2hshop.com/#collapseTwoपुरूष
http://d2hshop.com/#पुरुषों
http://d2hshop.com/menसारे प्रोड...
http://d2hshop.com/men-topsटॉप
http://d2hshop.com/men-bottomsबॉटम्स
http://d2hshop.com/men-ethnicएथ्निक्स
http://d2hshop.com/men-dressesड्रेसेस
http://d2hshop.com/men-footwearजूता
http://d2hshop.com/men-accessoriesएक्सेसरीज
http://d2hshop.com/men-beauty-careसौंदर्य
http://d2hshop.com/#collapseThreeलड़के और लड...
http://d2hshop.com/#लड़के और लड...
http://d2hshop.com/boys_girlsसारे प्रोड...
http://d2hshop.com/boys_girls-topsटॉप
http://d2hshop.com/boys_girls-bottomsबॉटम्स
http://d2hshop.com/boys_girls-ethnicएथ्निक्स
http://d2hshop.com/boys_girls-dressesड्रेसेस
http://d2hshop.com/boys_girls-footwearजूता
http://d2hshop.com/boys_girls-accessoriesएक्सेसरीज
http://www.d2hshop.com/coupons.phpकूपन
http://www.d2hshop.com
http://d2hshop.com/#Men
http://d2hshop.com/men-topsTops
http://d2hshop.com/men-tops/silhouette-shirtsShirts
http://d2hshop.com/men-tops/silhouette-t_shirtsT-Shirts
http://d2hshop.com/men-tops/silhouette-jacketsJackets
http://d2hshop.com/men-tops/silhouette-sweatshirtsSweatshirts
http://d2hshop.com/men-footwearFootwear
http://d2hshop.com/men-footwear/silhouette-casual_shoesCasual Shoes
http://d2hshop.com/men-footwear/silhouette-formal_shoesFormal Shoes
http://d2hshop.com/men-footwear/silhouette-sports_shoesSports Shoes
http://d2hshop.com/men-footwear/silhouette-bootsBoots
http://d2hshop.com/men-footwear/silhouette-sandalsSandals
http://d2hshop.com/men-footwear/silhouette-flatsFlats
http://d2hshop.com/men-beauty-careBeauty Care
http://d2hshop.com/men-beauty-care/silhouette-fragrancesFragrances
http://d2hshop.com/men-beauty-care/silhouette-hair_careHair Care
http://d2hshop.com/men-beauty-care/silhouette-bath_and_bodyBath and Body
http://d2hshop.com/men-beauty-care/silhouette-skin_careSkin Care
http://d2hshop.com/men-bottomsBottoms
http://d2hshop.com/men-bottoms/silhouette-jeansJeans
http://d2hshop.com/men-bottoms/silhouette-trousersTrousers
http://d2hshop.com/men-bottoms/silhouette-shortsShorts
http://d2hshop.com/men-bottoms/silhouette-track_pantsTrack Pants
http://d2hshop.com/men-accessoriesAccessories
http://d2hshop.com/men-accessories/silhouette-bagsBags
http://d2hshop.com/men-accessories/silhouette-jewelleryJewellery
http://d2hshop.com/men-accessories/silhouette-luggageLuggage
http://d2hshop.com/#Stores
http://d2hshop.com/men/merchant-snapdealSnapdeal
http://d2hshop.com/men/merchant-jabongJabong
http://d2hshop.com/men/merchant-amazonAmazon
http://d2hshop.com/men/merchant-paytmPaytm
http://d2hshop.com/men/merchant-shopcluesShopclues
http://d2hshop.com/men/merchant-yepmeYepme
http://d2hshop.com/men/merchant-nykaaNykaa
http://d2hshop.com/men/merchant-d2hshopD2hshop
http://d2hshop.com/men-ethnicEthnic Wear
http://d2hshop.com/men-ethnic/silhouette-kurtasKurtas
http://d2hshop.com/#Women
http://d2hshop.com/women-ethnicEthnic Wear
http://d2hshop.com/women-ethnic/silhouette-kurtis-kurtasKurtis and Kurtas
http://d2hshop.com/search/salwar-suit.htmlSalwar Suit
http://d2hshop.com/women-dresses/silhouette-dress_materialsDress Materials
http://www.d2hshop.com/women-ethnic/silhouette-sareesSarees
http://d2hshop.com/women-bottomsBottoms
http://d2hshop.com/women-bottoms/silhouette-leggingsLeggings
http://d2hshop.com/women-bottoms/silhouette-jeansJeans
http://d2hshop.com/women-bottoms/silhouette-trousersTrousers
http://d2hshop.com/women-footwearFootwear
http://d2hshop.com/women-footwear/silhouette-sandalsSandals
http://d2hshop.com/women-footwear/silhouette-heelsHeels
http://d2hshop.com/women-footwear/silhouette-flatsFlats
http://d2hshop.com/women-footwear/silhouette-casual_shoesCasual Shoes
http://d2hshop.com/women-footwear/silhouette-bootsBoots
http://d2hshop.com/women-footwear/silhouette-sports_shoesSports Shoes
http://d2hshop.com/women-footwear/silhouette-formal_shoesFormal Shoes
http://d2hshop.com/women-beauty-careBeauty Care
http://d2hshop.com/women-beauty-care/silhouette-fragrancesFragrances
http://d2hshop.com/women-beauty-care/silhouette-make_upMakeup
http://d2hshop.com/women-beauty-care/silhouette-hair_careHair Care
http://d2hshop.com/women-beauty-care/silhouette-skin_careSkin Care
http://d2hshop.com/women...beauty-care/silhouette-bath_and_bodyBath and Care
http://d2hshop.com/women-accessoriesAccessories
http://d2hshop.com/women-accessories/silhouette-jewelleryJewellery
http://d2hshop.com/women-accessories/silhouette-handbagsHandbags
http://d2hshop.com/women-accessories/silhouette-bagsBags
http://d2hshop.com/search/women-watches.htmlWatches
http://d2hshop.com/#Stores
http://d2hshop.com/women/merchant-snapdealSnapdeal
...

External Links (link to pages on other websites) - 0
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

Total Images Alt Present Alt Missing
107 87 20


20 images do not have Alt values.

Image URL - 107
URL ALT Text
https://www.facebook.com/tr?id=767736376616147&ev=PageView&noscript=1
http://d2hshop.com/images/logo1.pngD2HShop Logo
http://d2hshop.com/images/search-icon.pngD2HShop Customer
http://d2hshop.com/images/my-account-home.pngmy account
http://d2hshop.com/images/cart-home.png
http://d2hshop.com/images/upload/18660x278footwear.jpg...
http://d2hshop.com/images/upload/74tshirt-660x278.jpg...
http://d2hshop.com/images/upload/36adidas660x278.jpg...
http://d2hshop.com/images/upload/64personal care660x278.jpg...
http://d2hshop.com/images/285x79_3.jpg
http://d2hshop.com/images/285x79.jpg
http://d2hshop.com/images/2857928.jpg
http://d2hshop.com/images/girls-img.png
http://staticaky.yepme.com/newcampaign/1181/118174_small.jpgYepme Celine Palazzo Pants - B...
http://staticaky.yepme.com/newcampaign/1117/111786_small.jpgEthnic Gold With Stone Earring...
http://staticaky.yepme.com/newcampaign/1301/130147_small.jpgYepme Jacinta Lehenga Choli Se...
http://staticaky.yepme.com/newcampaign/1501/150183_small.jpgYepme Button Down Kurti - Blac...
http://assets.trendin.com/img/app/product/1/10319-277288-large.jpgPantaloons Navy Sweatshirt
http://assets.trendin.com/img/app/product/1/109016-322307-large.jpgVan Heusen Black Top
http://assets.trendin.com/img/app/product/1/109496-325710-large.jpgVan Heusen Blue Cardigan
http://static4.jassets.c...ction-Navy-Blue-Solid-Shrug-5208-8787381-1-catalog_m.jpgJC Collection Navy Blue Solid ...
http://staticaky.yepme.com/newcampaign/1181/118155_small.jpgYepme Rachel Long Skirt - Fusc...
http://assets.trendin.com/img/app/product/2/24036-86371-large.jpgAllen Solly Blue Jeans
http://staticaky.yepme.com/newcampaign/1182/118243_small.jpgYepme Alexa Palazzo Pants - Wh...
http://static1.jassets.c...Bennett-London-Skinny-Jeans-0710-4627261-1-catalog_m.jpgMiss Bennett London Skinny Jea...
http://assets.trendin.com/img/app/product/1/10319-277288-large.jpgPantaloons Navy Sweatshirt
http://staticaky.yepme.com/newcampaign/1181/118155_small.jpgYepme Rachel Long Skirt - Fusc...
http://static2.jassets.c...wear-Black-Solid-Dhoti-Pant-2722-0108841-1-catalog_m.jpgHbhwear Black Solid Dhoti Pant
http://staticaky.yepme.com/newcampaign/1039/103969_small.jpgYepme Kendal Solid Tunic - Whi...
http://static4.jassets.c...didas-Neo-C-Summer-Pink-Cap-6804-9883591-1-catalog_m.jpgAdidas Neo C Summer Pink Cap
http://static4.jassets.c...er-55Cm-Arona-Grey-Strolley-6467-3857311-1-catalog_m.jpgAmerican Tourister 55Cm Arona ...
http://static3.jassets.c...-Polyurethane-28Pu29-Wallet-4503-7378602-1-catalog_m.jpgCaptain America Blue/Red Polyu...
http://assets.trendin.com/img/app/product/8/85057-312843-large.jpgVan Heusen Red Clutch
http://static4.jassets.c...-Adiray-Black-Running-Shoes-6022-7125681-1-catalog_m.jpgAdidas Adiray Black Running Sh...
http://assets.trendin.com/img/app/product/7/79268-179848-large.jpgAllen Solly Black Ballerinas
http://assets.trendin.com/img/app/product/8/81024-198368-large.jpgAllen Solly Brown Ballerinas
http://static3.jassets.c...-Ralene-Zuri-Golden-Sandals-1416-7641891-1-catalog_m.jpgClarks Ralene Zuri Golden Sand...
http://static1.jassets.c...ared-Rose-Petal-Lip-Balm-5Gm-7532-927561-1-catalog_m.jpgForest Essentials Sugared Rose...
http://static1.jassets.c...er-26-Neroli-Day-Cream-40-Ml-7533-727561-1-catalog_m.jpgForest Essentials Lavender & N...
http://static2.jassets.c...e-Eye-Cream-With-Anise-15-Gm-7557-027561-1-catalog_m.jpgForest Essentials Intensive Ey...
http://static4.jassets.c...rmani-Code-Eau-de-Parfum-75ml-6924-53409-1-catalog_m.jpgGiorgio Armani Code Eau de Par...
http://staticaky.yepme.com/newcampaign/1388/138823_small.jpgYepme Abbott Sherwani - Fawn
http://staticaky.yepme.com/newcampaign/1396/139643_small.jpgYepme Mark Churidar - Black
http://staticaky.yepme.com/newcampaign/1396/139646_small.jpgYepme Mark Churidar - Off Whit...
http://staticaky.yepme.com/newcampaign/1388/138847_small.jpgYepme Adley Sherwani - Black
http://static4.jassets.c...-Anth-Jkt-Blue-Track-Jacket-1719-9473071-1-catalog_m.jpgAdidas Cfc Anth Jkt Blue Track...
http://staticaky.yepme.com/newcampaign/1182/118267_small.jpgYepme Printed Sweatshirt - Blu...
http://static4.jassets.c...itz-Blue-Solid-Sweat-Jacket-6431-5349991-1-catalog_m.jpgFitz Blue Solid Sweat Jacket
http://static3.jassets.c...-Printed-Round-Neck-T-Shirt-7121-1305251-1-catalog_m.jpgCelio Navy Blue Printed Round ...
http://static1.jassets.c...Navy-Blue-Regular-Fit-Chinos-6082-991897-1-catalog_m.jpgArrow Sports Navy Blue Regular...
http://static3.jassets.c...ge-Solid-Regular-Fit-Chinos-4604-5278302-1-catalog_m.jpgCelio Beige Solid Regular Fit ...
http://assets.trendin.com/img/app/product/1/162762-357821-large.jpgAllen Solly Blue Jeans
http://static1.jassets.c...m/p/Celio-Blue-Solid-Shorts-9216-8094251-1-catalog_m.jpgCelio Blue Solid Shorts
http://static4.jassets.c...-Anth-Jkt-Blue-Track-Jacket-1719-9473071-1-catalog_m.jpgAdidas Cfc Anth Jkt Blue Track...
http://staticaky.yepme.com/newcampaign/1182/118267_small.jpgYepme Printed Sweatshirt - Blu...
http://static1.jassets.c...Navy-Blue-Regular-Fit-Chinos-6082-991897-1-catalog_m.jpgArrow Sports Navy Blue Regular...
http://static3.jassets.c...ge-Solid-Regular-Fit-Chinos-4604-5278302-1-catalog_m.jpgCelio Beige Solid Regular Fit ...
http://staticaky.yepme.com/newcampaign/1001/100153_small.jpgYepme Men's Chronograph Watch ...
http://assets.trendin.com/img/app/product/5/57524-141410-large.jpgVan Heusen Brown Textured Reve...
http://staticaky.yepme.com/newcampaign/1019/101921_small.jpgYepme Men's Wallet - Peach
http://assets.trendin.com/img/app/product/8/84875-290379-large.jpgLouis Philippe Silver Watch
http://static4.jassets.c...-Leather-2.0-Brown-Floaters-7976-4415681-1-catalog_m.jpgAdidas Kerio Leather 2.0 Brown...
http://staticaky.yepme.com/newcampaign/1145/114592_small.jpgYepme Casual Shoes - Tan
http://assets.trendin.com/img/app/product/4/47767-118527-large.jpgLouis Philippe Black Formal Sh...
http://static4.jassets.c.../p/Arrow-Black-Formal-Shoes-1411-6513881-1-catalog_m.jpgArrow Black Formal Shoes
http://static2.jassets.c...rown-Edt-100Ml-28Set-Of-229-6369-0987981-1-catalog_m.jpgEmper Legend Brown Edt 100Ml (...
http://static4.jassets.c...-Facial-Indulgence-6-Pcs-Kit-4604-577728-1-catalog_m.jpgForest Essentials Facial Indul...
http://static4.jassets.c...-Pro-Advanced-Trimmer-Qt4005-9910-676277-1-catalog_m.jpgPhilips Pro Advanced Trimmer-Q...
http://static2.jassets.c...Licorice-Hair-Repair-Shampoo-4819-469302-1-catalog_m.jpgSoultree Licorice Hair Repair ...
http://d2hshop.com/images/men-img.png
http://d2hshop.com/images/kids-img1.png
http://static4.jassets.c.../Daffodils-Black-Party-Gown-5975-1248891-1-catalog_m.jpgDaffodils Black Party Gown
http://n1.sdlcdn.com/img...58/Pagli-White-Kurta-Pajama-For-SDL932135944-1-f957c.jpgPagli White Kurta Pajama For B...
http://n1.sdlcdn.com/img...azzup-Cotton-Solid-Kurta-Pajama-SDL739769622-1-51e02.jpgJazzup Cotton Solid Kurta Paja...
http://n1.sdlcdn.com/img...8/Gkidz-Blue-Cotton-Dhoti-Kurta-SDL658617226-1-e5412.jpgGkidz Blue Art Silk Shirt and ...
http://static4.jassets.c...teboard-T-Shirt-283-16Yrs29-5702-6051302-1-catalog_m.jpgNext Pink Skateboard T-Shirt (...
http://static2.jassets.c...Long-Sleeve-Tops-Three-Pack-6202-9051302-1-catalog_m.jpgNext Multicoloured Bright Char...
http://static4.jassets.c...Shirts-Two-Pack-283-16Yrs29-1533-1200302-1-catalog_m.jpgNext Multicoloured Fresh T-Shi...
http://static4.jassets.c...ve-Boat-T-Shirts-Three-Pack-1830-9151302-1-catalog_m.jpgNext Multicoloured Short Sleev...
http://static2.jassets.c...k-Of-2-Multicoloured-Shorts-2235-0260571-1-catalog_m.jpgGkiidz Pack Of 2 Multicoloured...
http://static4.jassets.c...m/p/FS-Mini-Klub-Blue-Capri-1747-4425691-1-catalog_m.jpgFS Mini Klub Blue Capri
http://static1.jassets.c.../p/FS-Mini-Klub-Grey-Shorts-3934-8525691-1-catalog_m.jpgFS Mini Klub Grey Shorts
http://static1.jassets.com/p/Bossini-Beige-Shorts-4442-0877991-1-catalog_m.jpgBossini Beige Shorts
http://static4.jassets.com/p/Gron-Green-Vests-0408-5569171-1-catalog_m.jpgGron Green Vests
http://static2.jassets.c...k-Of-2-Multicoloured-Shorts-2235-0260571-1-catalog_m.jpgGkiidz Pack Of 2 Multicoloured...
http://static4.jassets.c...m/p/FS-Mini-Klub-Blue-Capri-1747-4425691-1-catalog_m.jpgFS Mini Klub Blue Capri
http://static1.jassets.c...Kangaroos-Blue-Casual-Dress-4319-0181891-1-catalog_m.jpgLittle Kangaroos Blue Casual D...
http://static4.jassets.com/p/Gron-Green-Vests-0408-5569171-1-catalog_m.jpgGron Green Vests
http://static2.jassets.c...-Vests-Two-Pack-283-16Yrs29-1819-3537302-1-catalog_m.jpgNext Black Amp; White Vests Tw...
http://static2.jassets.c...-Navy-Rash-Vest-283-16Yrs29-5680-8274302-1-catalog_m.jpgNext Navy Rash Vest (3-16Yrs)
http://static2.jassets.c...leeve-Rash-Vest-283-16Yrs29-6224-7274302-1-catalog_m.jpgNext Black Long Sleeve Rash Ve...
http://cdn.shopclues.net/images/detailed/9644/IMG5268_1418387703.jpgGlamerous And Faishonable Girl...
http://staticassets.fash.../61/51629/bigthumb__tjsd04s12-a2ftmjbsan001br1-19945.jpgTom and Jerry Tom & Jerry Vibr...
http://cdn.shopclues.net/images/detailed/26780/health_1446398635.jpgAcupressure slippers for Girls
http://cdn.shopclues.net/images/detailed/6875/untitledshoot1190_1411765665.jpgGirl shipper FS12
http://d2hshop.com/images/shop-by-discount.jpg
http://d2hshop.com/images/logo/1.jpg
http://d2hshop.com/images/logo/2.jpg
http://d2hshop.com/images/logo/3.jpg
http://d2hshop.com/images/logo/4.jpg
http://d2hshop.com/images/logo/5.jpg
http://d2hshop.com/images/logo/makemytrip-home.jpg
http://d2hshop.com/images/logo/7.jpg
http://d2hshop.com/images/logo/8.jpg
http://d2hshop.com/images/logo/dominos-home.jpg
http://d2hshop.com/images/logo/10.jpg
http://d2hshop.com/images/feedback2.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

Style Block In Same Page Links to External Style Files Total
6 10 16


Too many (10) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 10
Stylesheet URL rel type
http://d2hshop.com/css/bootstrap.cssstylesheet
http://d2hshop.com/css/style.cssstylesheet
http://d2hshop.com/css/menu.cssstylesheet
http://netdna.bootstrapcdn.com/font-awesome/4.2.0/css/font-awesome.min.cssstylesheet
http://d2hshop.com/css/home.cssstylesheet
http://d2hshop.com/css/home-slider.cssstylesheettext/css
http://d2hshop.com/css/owl.carousel.cssstylesheet
http://d2hshop.com/css/codetabs.cssstylesheet
http://d2hshop.com/jsfashion/zoom/jquery.fancybox.cssstylesheettext/css
http://d2hshop.com/css/my-account-page10.cssstylesheettext/css

Script

Scripts Block In Same Page Links to External Script Files Total
33 14 47


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js
http://d2hshop.com/jsfashion/bootstrap.min.js
http://www.shortlyst.com/es/js/launch.min.jstext/javascript
https://cdn.onesignal.com/sdks/OneSignalSDK.js
http://cdn.shopalyst.com/es/cartmgr.min.jstext/javascript
http://d2hshop.com/jsfashion/production/materialMenu.min.js
http://d2hshop.com/jsfashion/bootstrap-tabdrop.js
http://d2hshop.com/jsfashion/jquery.sliderPro.jstext/javascript
https://ajax.googleapis.com/ajax/libs/jquery/2.1.3/jquery.min.js
http://d2hshop.com/jsfashion/zoom/jquery.elevateZoom-2.5.3.min.js
http://d2hshop.com/jsfashion/zoom/jquery.fancybox.js
http://d2hshop.com/jsfashion/bootstrap-hover-dropdown.js
http://d2hshop.com/jsfashion/owl.carousel.js
http://www.d2hshop.com/js/owl.carousel.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page
http://d2hshop.com/acupr...ppers-for-girls-8A7D27699A447DE.html


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

UA-30635193-1

Excellent! the website implements Google Analytics.

Google Page Rank

3

Fair Enough! page rank (3/10) of your site could be improved.

3

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains

7
Too Bad! too few (7) root domains linked to your site d2hshop.com.

7
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 580
  Facebook Shares 71
  Facebook Comments 36
  Tweets 0
  LinkedIn 0

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness

61

Excellent! the website has a good Trustworthiness Score (61/100).

61

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe

87

Excellent! the website has a good Child Safe Score (87/100).

87

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing

Safe! the site d2hshop.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

112,297th most visited website in the world.
18,409th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You domain d2hshop.com is the only one hosted on the server (ip : 124.153.95.69).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : 124.153.95.69) is located at India  
the most site visitors come from India  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

4 years, 187 days old ( 1st registered on : 2011-12-20 )

excellent, the domain age is old enough.

Domain Expires

0 years, 178 days from today ( expires on : 2016-12-20 )

domain is expiring in less than a year.

Domain Info

d2hshop.com ( 11 characters )

Domain Registrar : 2030138 ONTARIO INC. DBA NAMESBEYOND.COM AND DBA GOODLUCKDOMAIN.COM

Domain Created On Last Modified On Expires On
2011-12-20 2015-11-30 2016-12-20
4 years, 187 days old 0 years, 207 days ago 0 years, 178 days from today
4 years, 187 days old


Domain Name Servers used by d2hshop.com
DNS Name IP Address
ns1.netmagicians.com202.87.39.70
ns2.netmagicians.com50.57.209.120
ns4.netmagicians.com202.87.39.14


Domain is going to expire in less than a year time (0 years, 178 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.



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