Join SEOCert LinkedIn Group Join SEOCert Group favicon Federal Board of Revenue, Government of Pakistan Estimated Worth : 1,297,989 $

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Overall SEO Report For
Excellent Practice8
Improvement Could be Made9
Critical Issues to Attend1
SEO Score :

IP address of is : The domain was created on unknow and it is 44 years, 113 days old. It will expire on unknow which is -45 years, -114 days from today. The homepage of website has a size of 27342 bytes, and a text size of 3165 bytes, its Text to Code Ratio is 13.09% Homepage of has 89 links, 76 link to internal pages, while 13 link to pages on other websites. It takes 1.88 s ( 14.56 Kb/s ) to load the website Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-04-22 01:14     Update Now >>

Content Analysis



Federal Board of Revenue, Government of Pakistan

Words count: 7    Unique Words: 6    Length: 48 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term of
Repeat Count 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

: Information about Income Tax, Sales Tax, Federal Excise and Customs. It also provided information about all electronic system of FBR, for example e-filing, Taxpayer Registration, NTN Sales Tax Verification

Words count: 29    Length: 205 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

: FBR, CBR, Customs, Sales Tax, Tax, Income Tax, Withholding Tax, Sales Tax, Property Tax, Import , Export, E-Filing, Good Declaration, NTN , National Tax Number, Sales Tax Number,STRN, e-Registration, Return Date, Return, Federal Board, Federal Board of Revenue

Words count: 37    Length: 260 characters    keyword phrases count : 22

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :50% (11/22)
fbr 6   (1.65%)
cbr 0   (0%)
customs 3   (0.83%)
tax 9   (2.48%)
import 0   (0%)
export 0   (0%)
e-filing 0   (0%)
ntn 1   (0.28%)
strn 0   (0%)
e-registration 0   (0%)
return 1   (0.28%)
2 words keyword phrases :36% (8/22)
sales tax 10   (2.75%)
income tax 11   (3.03%)
withholding tax 9   (2.48%)
sales tax 10   (2.75%)
property tax 9   (2.48%)
good declaration 0   (0%)
return date 1   (0.28%)
federal board 8   (2.20%)
3 words keyword phrases :9% (2/22)
national tax number 10   (2.75%)
sales tax number 10   (2.75%)
4 words keyword phrases :5% (1/22)
federal board of revenue 13   (3.58%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Shortcut Icon


Excellent! the website has a shortcut favicon image.


: the website does not have a RSS Feed.

Google Analytics

: UA-23146411-2

Excellent! the website implements Google Analytics.


: 62

Excellent! the website has a good Trustworthiness Score (62/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 78
Safe Browsing

: Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 27 Kb (27,342 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
27 Kb (27,342 bytes) 3 Kb (3,165 bytes) 24 Kb (24,177 bytes) 13.09 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 1.88 seconds - 14.54 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
3.91 s 0.03 s 0.03 s 0.01 s 2.19 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
76 13 89

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 76
URL Anchor Text SROs / Notifications   Orders / Circulars
...Category[Documents] With List Layout&ActionID=318&ArticleID=Taxpayer Guides and Publications & Guidance Tax Consultants of 100th National... to apply for short term tr... in STGO 18/2007 Date... in STGO 10/2007 Date... in STGO 16/2007 Date... in STGO 07/2007 Date... Holds Taxpayers Facilitati... to apply for "Internationa... to apply for "Internationa... to apply for 5-years P.H.D... Facilitation Workshop... here to show all updates
...k/PressRelease.aspx?view=Press Release&ActionID= &ArticleID=Press Releases
...:// Notifications
...ry[Documents]%20With%20List%20Layout&ActionID=444&ArticleID=Admin Notice Board Tax Tax Minster Tax Incentive Sc...
...013121319124156218DT-NOV-2013SCHEMES(DECLARATIONS)Final.xlsxRequest for seeking immunity f...
...ry[Documents]%20With%20List%20Layout&ActionID=734&ArticleID=Income Tax Returns - TY 2013 No. 16 of 2013 -Profo... Taxpayer Registration User ID / Password / PIN NTN Inquiry Taxpayer List Listed Taxpayers Verifications
...ry[Documents]%20With%20List%20Layout&ActionID=742&ArticleID=Tax Directory to Chairman FBR Dispute Resolution C... to FBR Chart FBR Chairmen of the Board Us
...age.aspx?view=Office%20Home%20Page&ActionID=53&ArticleID=548Inland Revenue
...omePage.aspx?view=Office Home Page&ActionID=38&ArticleID=547Customs
...omePage.aspx?view=Office Home Page&ActionID=43&ArticleID=546FATE
...omePage.aspx?view=Office Home Page&ActionID=48&ArticleID=549SP&S
...omePage.aspx?view=Office Home Page&ActionID=45&ArticleID=550Legal
...omePage.aspx?view=Office Home Page&ActionID=47&ArticleID=185Audit
...omePage.aspx?view=Office Home Page&ActionID=42&ArticleID=554HRM
...omePage.aspx?view=Office Home Page&ActionID=41&ArticleID=553Admin
...omePage.aspx?view=Office Home Page&ActionID=52&ArticleID=552Enforcement & WHT
...omePage.aspx?view=Office Home Page&ActionID=68&ArticleID=865Accounting Technology
...age.aspx?view=Office%20Home%20Page&ActionID=56&ArticleID=592Director General (I&I - IR)
...Page.aspx?view=Office%20Home%20Page&ActionID=2&ArticleID=811Director General (I&I) - Custo...
...Page.aspx?view=Office%20Home%20Page&ActionID=3&ArticleID=602Director General Internal Audi... General Training and ...
...Page.aspx?view=Office%20Home%20Page&ActionID=5&ArticleID=594Directorate General of PCA,Isl...
...age.aspx?view=Office%20Home%20Page&ActionID=58&ArticleID=152Directorate General of WHT
...age.aspx?view=Office%20Home%20Page&ActionID=67&ArticleID=825Directorate General Of Transit... Email(For FBR's Emplo... of Use Policy

External Links (link to pages on other websites) - 13
URL Anchor Text Tax Ombudsman (FTO) for Finance,Revenue,E... General Training and ... Karachi of Pakistan of Finance Bank of Pakistan of Commerce and Texti... of Investment of Industries (MOI)

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Style Block In Same Page Links to External Style Files Total
1 5 6

Too many (5) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 5
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
5 2 7

You have 5 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Total Images Alt Present Alt Missing
27 1 26

26 images do not have Alt values.

Image URL - 27

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Filing & Payment
News & Events
Hot Topics
<B> (4)Participants of 100th National Management Course visit FBRNOC to apply for short term training course on "Technology and Policy (TAP)" for Asian Countries from 26-05-2014 to 11-06-2014 in Seoul & Seongam South Korea.Amendment in STGO 18/2007 Dated 13-09-2007 - Withdrawal facility of zero-rating on supply of GAS.Amendment in STGO 10/2007 Dated 13-09-2007 - Withdrawal facility of zero-rating on supply of Electricity. Amendment in STGO 16/2007 Dated 13-09-2007 - Withdrawal facility of zero-rating on supply of GAS.Amendment in STGO 07/2007 Dated 13-09-2007- Withdrawal facility of zero-rating on supply of Electricity.FBR Holds Taxpayers Facilitation Workshop in RTO SukkurNOC to apply for "International Tax Law: Transfer Pricing Rules in International Taxation (26 Days) commencing from 05-01-02015, Leiden University, Netherlands.NOC to apply for "International Tax Law: (EU-TAX LAW) 47-Days commencing from 02-02-2015, Leiden University, Netherlands.NOC to apply for 5-years P.H.D Program called "GRIPS Global Governance Program(G-CUBE)" October, 2014.Taxpayer Facilitation Workshop held at RTO Hyderabad Dated 16.04.2014.
Request for seeking immunity from audit TY-2013 (Proforma)
Income Tax Returns - TY 2013
Circular No. 16 of 2013 -Proforma as per SRO.1040/2013 to be filed along with the Return
<STRONG> (7)Prime Minster Tax Incentive Scheme
Resolve an Issue
Learn About FBR
FBR Wings
Field Offices Websites
Visit Other Sites
Official Email(For FBR's Employees only)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 363

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. tax 9 2.48%
#2. general 8 2.20%
#3. fbr 6 1.65%
#4. dated 5 1.38%
#5. revenue 5 1.38%
#6. director 5 1.38%
#7. board 5 1.38%
#8. apply 4 1.10%
#9. zero-rating 4 1.10%
#10. supply 4 1.10%
#11. facility 4 1.10%
#12. withdrawal 4 1.10%
#13. amendment 4 1.10%
#14. stgo 4 1.10%
#15. taxpayer 4 1.10%
#16. pakistan 4 1.10%
#17. international 3 0.83%
#18. customs 3 0.83%
#19. rto 3 0.83%
#20. law 3 0.83%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Server Header Analysis

Content-Length : 144
Content-Type : text/html; charset=UTF-8
Location :
Server : Microsoft-IIS/7.5
X-Powered-By : ASP.NET
Date : Wed, 23 Apr 2014 19:37:00 GMT

Domain/Whois Analysis

Domain Info

: ( 10 characters )

Domain Created On Last Modified On Expires On
unknow unknow unknow
44 years, 113 days old 44 years, 113 days ago -45 years, -114 days from today
44 years, 113 days old

Domain is going to expire in less than a year time (-45 years, -114 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.