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fbr.gov.pk favicon Federal Board of Revenue, Government of Pakistan fbr.gov.pk Estimated Worth : 1,272,465 $

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Overall SEO Report For fbr.gov.pk
Excellent Practice20
Improvement Could be Made13
Critical Issues to Attend5
SEO Score :
69.74


IP address of fbr.gov.pk is : 115.186.59.68. The domain fbr.gov.pk was created on unknow and it is 44 years, 263 days old. It will expire on unknow which is -45 years, -264 days from today. The homepage of website fbr.gov.pk has a size of 26859 bytes, and a text size of 2846 bytes, its Text to Code Ratio is 11.85% Homepage of fbr.gov.pk has 93 links, 80 link to internal pages, while 13 link to pages on other websites. It takes 1.22 s ( 21.97 Kb/s ) to load the website fbr.gov.pk.

fbr.gov.pk Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-09-18 18:12     Update Now >>

Content Analysis

Title

:

Federal Board of Revenue, Government of Pakistan


Words count: 7    Unique Words: 6    Length: 48 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term of
Repeat Count 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Information about Income Tax, Sales Tax, Federal Excise and Customs. It also provided information about all electronic system of FBR, for example e-filing, Taxpayer Registration, NTN Sales Tax Verification

Words count: 29    Length: 205 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SEPR Preview

:
Federal Board of Revenue, Government of Pakistan www.fbr.gov.pk/
Information about Income Tax, Sales Tax, Federal Excise and Customs. It also provided information about all electronic system of FBR, for example e-filing, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

: FBR, CBR, Customs, Sales Tax, Tax, Income Tax, Withholding Tax, Sales Tax, Property Tax, Import , Export, E-Filing, Good Declaration, NTN , National Tax Number, Sales Tax Number,STRN, e-Registration, Return Date, Return, Federal Board, Federal Board of Revenue

Words count: 37    Length: 260 characters    keyword phrases count : 22

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :50% (11/22)
fbr 5   (1.49%)
cbr 0   (0%)
customs 3   (0.90%)
tax 18   (5.37%)
import 0   (0%)
export 0   (0%)
e-filing 0   (0%)
ntn 1   (0.30%)
strn 0   (0%)
e-registration 0   (0%)
return 3   (0.90%)
2 words keyword phrases :36% (8/22)
sales tax 21   (6.27%)
income tax 25   (7.46%)
withholding tax 19   (5.67%)
sales tax 21   (6.27%)
property tax 18   (5.37%)
good declaration 0   (0%)
return date 3   (0.90%)
federal board 9   (2.69%)
3 words keyword phrases :9% (2/22)
national tax number 18   (5.37%)
sales tax number 21   (6.27%)
4 words keyword phrases :5% (1/22)
federal board of revenue 14   (4.18%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

active  admin  advance  air  amendment  amp  board  customs  dated  director  directorate  e-services  email  events  facilitation  facility  fbr  federal  filing  general  government  hot  income  kiosks  list  ministry  online  pakistan  registration  return  revenue  sales  stgo  supply  tax  taxpayer  taxpayers  wht  withdrawal  zero-rating 

Top 20 Keywords

: Total Terms Count: 335

It is nice! the word density is quite ok.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. tax 18 5.37%
#2. general 8 2.39%
#3. income 7 2.09%
#4. director 5 1.49%
#5. board 5 1.49%
#6. fbr 5 1.49%
#7. revenue 5 1.49%
#8. zero-rating 4 1.19%
#9. dated 4 1.19%
#10. stgo 4 1.19%
#11. supply 4 1.19%
#12. facility 4 1.19%
#13. federal 4 1.19%
#14. taxpayer 4 1.19%
#15. pakistan 4 1.19%
#16. sales 3 0.90%
#17. taxpayers 3 0.90%
#18. directorate 3 0.90%
#19. admin 3 0.90%
#20. customs 3 0.90%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
6000007000821

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(6)
Filing & Payment
News & Events
Forms
Hot Topics
e-Services
Downloads
<B> (7)More than 200 Tax Facilitation Kiosks/Centers Established for Filing of Income Tax ReturnsAmendment in STGO 17/2007 dated 13-09-2007 - Withdrawal facility of zero-rating on supply of gas.Amendment in STGO 17/2007 Dated 13-09-2007 - Withdrawal facility of zero-rating on supply of gas.Amendment in STGO 08/2007 Dated 13-09-2007 - Withdrawal facility of zero-rating on supply of electricity.S.R.O819(I)/2014 - Amendment in Income Tax Rule,2002 Return of Total Income/Statement of Final Taxation for Companies for Tax Year 2014Income Tax Return Form for AOPs for Tax Year 2014 S.R.O817(I)/2014 - Advance Tax on Air TicketsCorrigendum to STGO 12 of 2011 Dated 13-09-2011, Allowing facility of zero-rating on supply of electricity.
Income Tax Return - TY 2014
Taxpayers Facilitation Kiosks
Advance Tax on Air Tickets
e-Services
Taxpayers Guides/Brochures
Archived/Old - Hot Topics
<STRONG> (8)Beware of fraudulent Email/SMS/Calls
Federal Budget 2014-15
Resolve an Issue
Learn About FBR
FBR Wings
Field Offices Websites
Visit Other Sites
Official Email(For FBR's Employees only)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Language

: the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

: the website does not declare its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Robots.txt

: http://fbr.gov.pk/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
Sitemap

: http://fbr.gov.pk/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 1.22 seconds - 22.02 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.84 s 0.03 s 0.03 s 0.01 s 2.15 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 27 Kb (26,859 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
27 Kb (26,859 bytes) 3 Kb (2,846 bytes) 24 Kb (24,013 bytes) 11.85 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

: 9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

: Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
WWW Resolve

: Excellent! the websites http://www.fbr.gov.pk and http://fbr.gov.pk are resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite

:
Non SEO Friendly URLs
http://fbr.gov.pk/Categ...egory[Documents] With List Layout&ActionID=318&ArticleID=
http://fbr.gov.pk/ShowArticle.aspx?Actionid=887
http://fbr.gov.pk/ShowDocument.aspx?type=Doc&Actionid=3957
http://fbr.gov.pk/ShowDocument.aspx?type=Doc&Actionid=3956
http://fbr.gov.pk/ShowDocument.aspx?type=Doc&Actionid=3955
http://fbr.gov.pk/SROsShows.aspx?ActionID=5919& Type=SROs
http://fbr.gov.pk/ShowDocument.aspx?type=Doc&Actionid=3954
http://fbr.gov.pk/ShowDocument.aspx?type=Doc&Actionid=3953
http://fbr.gov.pk/SROsShows.aspx?ActionID=5918& Type=SROs
http://fbr.gov.pk/ShowDocument.aspx?type=Doc&Actionid=3952
http://fbr.gov.pk/Events.aspx?view=Events%20&ActionID=%20&ArticleID=
http://fbr.gov.pk/TendersManagers.aspx?view=Tenders&ActionID=%20&ArticleID=
http://fbr.gov.pk/Auctions.aspx?view=Auctions&ActionID=%20&ArticleID=
http://fbr.gov.pk/PressRelease.aspx?view=Press Release&ActionID= &ArticleID=
http://fbr.gov.pk/Categ...Documents]%20With%20List%20Layout&ActionID=444&ArticleID=
...


You may use url rewrite techniques to make these 53 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

: Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
80 13 93


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 80
URL Anchor Text
http://fbr.gov.pk/SROs.aspx SROs / Notifications
http://fbr.gov.pk/Orders.aspx   Orders / Circulars 
http://fbr.gov.pk/Default.aspxHome
http://fbr.gov.pk/e-Registration.aspxRegistration
http://fbr.gov.pk/e-filing.aspxFiling
http://fbr.gov.pk/e-Payments.aspxPayments
http://fbr.gov.pk/e-Refund.aspxRefunds
http://fbr.gov.pk/Categ...h List Layout&ActionID=318&ArticleID=Taxpayer Guides
http://fbr.gov.pk/forms.aspxForms and Publications
http://fbr.gov.pk/help.aspxHelp & Guidance
http://fbr.gov.pk/e-intermediaries.aspxFor Tax Consultants
http://fbr.gov.pk/ShowArticle.aspx?Actionid=887More than 200 Tax Facilitation...
http://fbr.gov.pk/ShowDocument.aspx?type=Doc&Actionid=3957Amendment in STGO 17/2007 date...
http://fbr.gov.pk/ShowDocument.aspx?type=Doc&Actionid=3956Amendment in STGO 17/2007 Date...
http://fbr.gov.pk/ShowDocument.aspx?type=Doc&Actionid=3955Amendment in STGO 08/2007 Date...
...

External Links (link to pages on other websites) - 13
URL Anchor Text
http://www.fto.gov.pkFederal Tax Ombudsman (FTO)
http://finance.gov.pk/profile_minister.htmlMinister for Finance,Revenue,E...
http://dgtrdt.gov.pkDirector General Training and ...
http://www.rtokarachi.gov.pk/RTO Karachi
http://pakistan.gov.pkGovernment of Pakistan
http://finance.gov.pkMinistry of Finance
http://sbp.org.pk/State Bank of Pakistan
http://www.secp.gov.pkSECP
http://www.nadra.gov.pkNADRA
http://www.nbp.com.pkNBP
http://www.commerce.gov.pk/Ministry of Commerce and Texti...
http://www.pakboi.gov.pk/Board of Investment
http://www.moip.gov.pk/Ministry of Industries (MOI)

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

:
Total Images Alt Present Alt Missing
23 1 22


22 images do not have Alt values.

Image URL - 23
URL ALT Text
http://fbr.gov.pk/images/logo.jpg
http://fbr.gov.pk/images/arrow.jpg
http://fbr.gov.pk/images/arrow.jpg
http://fbr.gov.pk/Images/1.jpg
http://fbr.gov.pk/Images/2.jpg
http://fbr.gov.pk/Images/3.jpg
http://fbr.gov.pk/Images/4.jpg
http://fbr.gov.pk/Images/5.jpg
http://fbr.gov.pk/images/arrow-news.png
http://fbr.gov.pk/images/arrow-news.png
http://fbr.gov.pk/images/arrow-news.png
http://fbr.gov.pk/images/arrow-news.png
http://fbr.gov.pk/images/arrow-news.png
http://fbr.gov.pk/images/arrow-news.png
http://fbr.gov.pk/images/arrow-news.png
......


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

:
Style Block In Same Page Links to External Style Files Total
1 5 6


Too many (5) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://fbr.gov.pk/css/style.cssstylesheettext/css
http://fbr.gov.pk/lib/MyStyle.cssstylesheet
http://fbr.gov.pk/lib/stylesheet_tm.cssstylesheet
http://fbr.gov.pk/Css/Popup2.cssstylesheet
http://fbr.gov.pk/Css/jquery.marquee.cssstylesheet

Script

:
Scripts Block In Same Page Links to External Script Files Total
5 2 7


You have 5 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
http://fbr.gov.pk/lib/jquery-1.9.1.min.js
http://fbr.gov.pk/lib/jscript_zjcarousellite.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

: There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

: No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

: UA-23146411-2

Excellent! the website implements Google Analytics.

W3C Validation

: Invalid : 113 Errors, 3 Warnings

the page does not comply with W3C document standard. W3C Validation
Syntax errors not only make it difficult for search engines to index your page, it also cause problems for browser to rendering your page and likely lead to bad user experience.

Tips:
1. validate your page with W3C markup standard.
2. correct all syntax errors and warnings.
Google Page Rank

: 6

Excellent! the website has a high page rank (6/10).

6

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

: Your site has an excellent social media engagement!

  Facebook Likes 220
  Facebook Shares 607
  Facebook Comments 79
  Tweets 28
  LinkedIn 37

Trustworthiness

: 62

Excellent! the website has a good Trustworthiness Score (62/100).

62

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 78
Safe Browsing

: Safe! the site fbr.gov.pk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

: 51,346th most visited website in the world.
your site has an excellent high traffic rank in the world.
Server Location

: your server (IP : 115.186.59.68) is located at Pakistan  
ensure your server is not located far away from most of your site visitors.


Server Header Analysis

Content-Length
144
29961
Content-Type
text/html; charset=UTF-8
text/html; charset=utf-8
Location : http://www.fbr.gov.pk
Server
Microsoft-IIS/7.5
Microsoft-IIS/7.5
X-Powered-By
ASP.NET
ASP.NET
Date
Sun, 21 Sep 2014 12:02:32 GMT
Sun, 21 Sep 2014 12:02:33 GMT
Cache-Control : private
X-Aspnet-Version : 4.0.30319
Set-Cookie : ASP.NET_SessionId=wjtj1kzabajcatu4yk2kzdyh; expires=Sat, 20-Sep-2014 12:02:33 GMT; path=/; HttpOnly


Domain/Whois Analysis

Domain Info

: fbr.gov.pk ( 10 characters )



Domain Created On Last Modified On Expires On
unknow unknow unknow
44 years, 263 days old 44 years, 263 days ago -45 years, -264 days from today
44 years, 263 days old




Domain is going to expire in less than a year time (-45 years, -264 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.