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fingerhut.com favicon Fingerhut | Buy Now Pay Later Credit Shopping fingerhut.com Estimated Worth : 3,337,288 $

If you happend to be the owner/webmaster of this site (fingerhut.com), and do not want this report to be generated, please Contact Us, and I will look into it.
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Overall SEO Report For fingerhut.com
Excellent Practice18
Improvement Could be Made10
Critical Issues to Attend4
SEO Score :
71.88


IP address of fingerhut.com is : 168.215.59.99. The domain fingerhut.com was created on 1993-02-08 and it is 21 years, 206 days old. It will expire on 2015-02-09 which is 0 years, 159 days from today. The homepage of website fingerhut.com has a size of 213825 bytes, and a text size of 17789 bytes, its Text to Code Ratio is 9.07% Homepage of fingerhut.com has 938 links, 935 link to internal pages, while 3 link to pages on other websites. It takes 0.38 s ( 567.42 Kb/s ) to load the website fingerhut.com.

fingerhut.com Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-08-31 12:05     Update Now >>

Content Analysis

Title

:

Fingerhut | Buy Now Pay Later Credit Shopping


Words count: 7    Unique Words: 7    Length: 45 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Apply for Credit and get low monthly payments on top brands from Fingerhut's catalog of over 70,000 items! Online shopping that fits any budget for electronics, furniture, jewelry, bedding, and much more!

Words count: 31    Length: 204 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SEPR Preview

:
Fingerhut | Buy Now Pay Later Credit Shopping www.fingerhut.com/
Apply for Credit and get low monthly payments on top brands from Fingerhut's catalog of over 70,000 items! Online shopping that fits any budget for ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

: Apply for Credit, Low Monthly Payments, Apparel, Electronics, Bed, Bath, Toys, Video Games, MP3 Players, Home Furnishings

Words count: 17    Length: 121 characters    keyword phrases count : 10

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :50% (5/10)
apparel 18   (0.80%)
electronics 8   (0.35%)
bed 3   (0.13%)
bath 26   (1.15%)
toys 15   (0.66%)
2 words keyword phrases :30% (3/10)
video games 10   (0.44%)
mp3 players 7   (0.31%)
home furnishings 23   (1.02%)
3 words keyword phrases :20% (2/10)
apply for credit 21   (0.93%)
low monthly payments 7   (0.31%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  apparel  baby  bath  bedding  bikes  breaks  care  categories  clearance  cor  credit  dining  fan  featured  finder  fingerhut  furniture  gift  health  home  items  jewelry  kids'  kitchen  men's  newest  outdoor  price  room  rugs  see  sets  shoes  shop  sports  storage  toys  tvs  watches 

Top 20 Keywords

: Total Terms Count: 2,258

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. shop 28 1.24%
#2. kids' 27 1.20%
#3. bath 26 1.15%
#4. home 23 1.02%
#5. jewelry 21 0.93%
#6. baby 20 0.89%
#7. see 19 0.84%
#8. accessories 19 0.84%
#9. sets 19 0.84%
#10. featured 18 0.80%
#11. apparel 18 0.80%
#12. sports 18 0.80%
#13. storage 17 0.75%
#14. price 17 0.75%
#15. credit 17 0.75%
#16. shoes 16 0.71%
#17. finder 15 0.66%
#18. categories 15 0.66%
#19. toys 15 0.66%
#20. items 15 0.66%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
000005000027

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H6>
(5)
Shop Securely
About
Customer Service
Payment Options
What's New At Fingerhut?
<STRONG> (2)total of payments and time period to repay
Advertised Price Per Month:


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Language

: the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

: utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Robots.txt

: http://fingerhut.com/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
Sitemap

: http://fingerhut.com/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 0.38 seconds - 562.70 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
30.55 s 0.24 s 0.21 s 0.06 s 17.11 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 214 Kb (213,825 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
214 Kb (213,825 bytes) 18 Kb (17,789 bytes) 196 Kb (196,036 bytes) 9.07 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
WWW Resolve

: Excellent! the websites http://www.fingerhut.com and http://fingerhut.com are resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite

:
Non SEO Friendly URLs
http://fingerhut.com/layer.jsp?pageName=CatalogCode
http://fingerhut.com/catal...d?form_state=searchForm&keyword=contour#/?categoryid=3
http://fingerhut.com/catal...orm_state=searchForm&keyword=eclipse#/?categoryid=4904
http://fingerhut.com/catal...ord=Madison+Park&search.x=23&search.y=6#/?categoryid=3
http://fingerhut.com/catal...form_state=searchForm&keyword=mizone#/?categoryid=7986
http://fingerhut.com/catal...yword=Mohawk&search.x=30&search.y=13#/?categoryid=4903
http://fingerhut.com/catal...state=searchForm&keyword=sensorpedic#/?categoryid=7986
http://fingerhut.com/catal...yword=Waverly&search.x=28&search.y=4#/?categoryid=7986
http://fingerhut.com/catalog/search.cmd?form_state=searchForm&keyword=rebates
http://fingerhut.com/catalog/search.cmd?keyword=xhotnewtoys
http://fingerhut.com/catal...yword=Chicco&search.x=33&search.y=13#/?categoryid=2004
http://fingerhut.com/catal...yword=Evenflo&search.x=49&search.y=4#/?categoryid=2004
http://fingerhut.com/catal...yword=Evenflo&search.x=49&search.y=4#/?categoryid=2004
http://fingerhut.com/catal...eyword=Graco&search.x=35&search.y=13#/?categoryid=2004
http://fingerhut.com/catal...rd=Safety+1st&search.x=34&search.y=9#/?categoryid=2004
...


You may use url rewrite techniques to make these 67 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

:
URLs with underscore
http://fingerhut.com/user/start_credit_app.jsp
http://fingerhut.com/category/Bed-Bath/Bedding/Mcatp/cat_7986/3.uts
http://fingerhut.com/thumb...edding/Bedding-Sets/Mcatp/cat_3/Mcatg/cat_7986/139.uts
http://fingerhut.com/thumb...ding/Blankets-Throws/Mcatp/cat_3/Mcatg/cat_7986/36.uts
http://fingerhut.com/thumb...Decorative-Pillows/Mcatp/cat_3/Mcatg/cat_7986/8299.uts
http://fingerhut.com/thumb...ng/Down-Comforters/Mcatp/cat_3/Mcatg/cat_7986/7110.uts
http://fingerhut.com/thumb...dding/Duvet-Covers/Mcatp/cat_3/Mcatg/cat_7986/7109.uts
http://fingerhut.com/thumb...ds-Toddler-Bedding/Mcatp/cat_3/Mcatg/cat_7986/8505.uts
http://fingerhut.com/thumb...tress-Pads-Toppers/Mcatp/cat_3/Mcatg/cat_7986/5423.uts
http://fingerhut.com/thumb...Bath/Bedding/Pillows/Mcatp/cat_3/Mcatg/cat_7986/38.uts
http://fingerhut.com/thumb.../Quilts-Bedspreads/Mcatp/cat_3/Mcatg/cat_7986/8503.uts
http://fingerhut.com/thumb...Bath/Bedding/Sheets/Mcatp/cat_3/Mcatg/cat_7986/343.uts
http://fingerhut.com/thumb...Teen-Tween-Bedding/Mcatp/cat_3/Mcatg/cat_7986/8504.uts
http://fingerhut.com/thumb...ds/Mcatp/cat_8003/Mcatg/cat_64/Mcatgg/cat_200/7113.uts
http://fingerhut.com/category/Home/Window-Coverings/Mcatp/cat_5695/4904.uts
...


You have 809 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Broken Links

: Excellent! no broken links were detected in your site.

Broken links give bad impression of your site`s usability, reliability and credibility, search Engines do not like broken links

Tips:
1. check your site regularly to ensure all links are properly set.
2. correct or remove broken links as soon as possible.
3. test all the links whenever there is new update been introduced to your site
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
935 3 938


Too many links (938), it may be considered as spam!

Internal Links (link to pages within this domain) - 935
URL Anchor Text
https://www.fingerhut.com/user/login.jspSign In
https://www.fingerhut.com/user/main.jspMy Account
https://www.fingerhut.com/user/orderhistory.cmdOrder Status
http://www.fingerhut.com/custserv/customerservice.jspCustomer Service
https://www.fingerhut.com/user/wishlist.jspWish List (0)
http://fingerhut.com/layer.jsp?pageName=CatalogCodeWhy?
http://fingerhut.com/section/Gift-Finder/4993.utsGift Finder 
http://fingerhut.com/section/Clearance/13.uts Clearance 
http://espanol.fingerhut.com/index.html Español 
http://fingerhut.com/user/start_credit_app.jsp Apply for Credit
http://fingerhut.com/section/Bed-Bath/7986.utsBed + Bath
http://fingerhut.com/categ...-Bath/Bedding/Mcatp/cat_7986/3.utsBedding
http://fingerhut.com/thumb...Mcatp/cat_3/Mcatg/cat_7986/139.utsBedding Sets
http://fingerhut.com/thumb.../Mcatp/cat_3/Mcatg/cat_7986/36.utsBlankets + Throws
http://fingerhut.com/thumb...catp/cat_3/Mcatg/cat_7986/8299.utsDecorative Pillows
...

External Links (link to pages on other websites) - 3
URL Anchor Text
http://www.bluestembrands.com/careers/Careers
https://fingerhutsweepszone.com/#enFingerhut Fun Zone
http://s7d5.scene7.com/s7/...image=bluestembrands/CORE_COO_0618See Full Cost of Ownership

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

:
Total Images Alt Present Alt Missing
18 11 7


7 images do not have Alt values.

Image URL - 18
URL ALT Text
http://fingerhut.com/fingerhut/assets/images/img/shoppingBag.gifShopping Cart
http://fingerhut.com/assets/f/misc/logo.pngFingerhut
http://fingerhut.com/assets/f/misc/spec.nav_freshstart-3.png
http://fingerhut.com/assets/f/promobanner/f140827_PB_ABCD_HP.jpg
http://fingerhut.com/assets/f/hp_main/f140827_heroA_labor_day_50.jpg
http://fingerhut.com/asset...bile/f140827_MOB_labor_day_clearance_50pct_Main_01.jpgTake an addtional 25-50% Off A...
http://fingerhut.com/assets/f/mobile/f140827_MOB_labor_day_clearance_25pct.jpgTake an addtional 25-50% Off A...
http://fingerhut.com/assets/f/mobile/f140827_MOB_labor_day_clearance_30pct.jpgTake an addtional 25-50% Off A...
http://fingerhut.com/assets/f/mobile/f140827_MOB_labor_day_clearance_50pct.jpgTake an addtional 25-50% Off A...
http://fingerhut.com/assets/f/mobile/f140827_MOB_labor_day_clearance_CTA_05.jpgShop Labor Day Clearance!
http://fingerhut.com/assets/f/hp_main/f140827_HERO_BC_skechers_dyson_2.jpg
http://fingerhut.com/assets/f/hp_bottom/f140828_hpb_ABCDEF.jpg
http://fingerhut.com/assets/f/hp_bottom/f140827_HPSplit_gwp_nfl.jpg
http://fingerhut.com/assets/f/misc/NCA_2014/Prospect/f140801_NCA_Prosp_RC_1.jpgApply for Credit
http://fingerhut.com/assets/f/minicart/view_cart.pngView Cart
......


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

:
Style Block In Same Page Links to External Style Files Total
7 4 11


Too many (4) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
http://fingerhut.com/fingerhut/css/screen-all.cssstylesheettext/css
http://fingerhut.com/fingerhut/css/print.cssstylesheettext/css
http://fingerhut.com/finge...gerhutMotif&source=filesystem&hash=7467436148350348234stylesheettext/css
http://fingerhut.com/assets/f/css/fhtops.cssStyleSheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
64 24 88


Too many (24) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 24
Script URL Type
http://fingerhut.com/js/ocpsdk/base.jstext/javascript
http://fingerhut.com/js/bsb.jstext/javascript
http://fingerhut.com/js/thirdParty/jquery.min.jstext/javascript
http://fingerhut.com/js/thirdParty/jquery.plugins/jquery.cookie.jstext/javascript
http://fingerhut.com/js/thirdParty/jquery.plugins/jquery.hoverIntent.min.jstext/javascript
http://fingerhut.com/js/thirdParty/jquery.plugins/reveal/jquery.reveal.jstext/javascript
http://fingerhut.com/js/thirdParty/require.min.jstext/javascript
http://fingerhut.com/js/requireConfig.js?r=1415text/javascript
http://fingerhut.com/js/analytics/legacyTrackLink.jstext/javascript
http://fingerhut.com/js/s_code.jsptext/javascript
http://fingerhut.com/js/ocpsdk/jquery/ext/jquery.widget.jsptext/javascript
http://fingerhut.com/js/jquery-cart.jstext/javascript
http://fingerhut.com/js/config_dhtml.jsptext/javascript
http://fingerhut.com/js/scene7dhtml/scene7_dhtml.jstext/javascript
http://fingerhut.com/js/lib.jstext/javascript
http://fingerhut.com/js/site.jstext/javascript
http://fingerhut.com/js/persistent_cart.jsptext/javascript
http://fingerhut.com/js/scene7/scene7.jsptext/javascript
http://fingerhut.com/js/thirdParty/jquery.ui/jquery.ui.min.jstext/javascript
http://fingerhut.com/js/financial-snapshot.jsptext/javascript
http://fingerhut.com/mbox/mbox.jstext/javascript
http://fingerhut.com/assets/f/java/ecom_script.jstext/javascript
http://fingerhut.com/js/overlay.widget.jstext/javascript
http://fingerhut.com/js/overlay.widget.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
DMOZ Listing

: Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

: Analytics Service is not implemented for the site.

Blog Or News Release

:
Link to Blog / News Release Page
http://fingerhut.com/thumb...catp/cat_285/Mcatg/cat_10/7901.utsEspresso + Cappuccino


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
Trustworthiness

: 80

Excellent! the website has a good Trustworthiness Score (80/100).

80

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 83
Safe Browsing

: Safe! the site fingerhut.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.


Server Header Analysis

Server : nginx
Date
Tue, 02 Sep 2014 16:50:04 GMT
Tue, 02 Sep 2014 16:50:04 GMT
Content-Type
text/html
text/html;charset=UTF-8
Content-Length : 178
Connection
keep-alive
keep-alive
Location : http://www.fingerhut.com/
Content-Language : en
Set-Cookie
AlteonP=836789610a1e02b928ad09fc0050; Path=/
JSESSIONID=3402489882B50B21D0F43FF04A0F978A; Path=/
PIPELINE_SESSION_ID=3745f40a7f000101022f3f5975eb1ad8; Domain=fingerhut.com; Expires=Sun, 20-Sep-2082 20:04:11 GMT; Path=/


Domain/Whois Analysis

Domain Info

: fingerhut.com ( 13 characters )

Domain Registrar : ASCIO TECHNOLOGIES, INC.

Domain Created On Last Modified On Expires On
1993-02-08 1993-02-08 2015-02-09
21 years, 206 days old 21 years, 206 days ago 0 years, 159 days from today
21 years, 206 days old




Domain is going to expire in less than a year time (0 years, 159 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.