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Excellent Practice25
Improvement Could be Made17
Critical Issues to Attend5
Apr 17, 2016 09:11 PM
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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 29 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Speed up your website.
  • ...     115
  • Register To View All >>

Detailed Reviews


Παπούτσια Γυναικεία & Ανδρικά, Τσάντες και Αξεσουάρ - Gianna Kazakou Online Shoes

Words count: 5    Unique Words: 5    Length: 124 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Η μεγαλύτερη ποικιλία σε γυναικεία, ανδρικά και παιδικά παπούτσια, επώνυμα brands, γρήγορη και δωρεάν αποστολή σε όλη την Ελλάδα!

Words count: 1    Length: 230 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Παπούτσια Γυναικεία & Ανδρικά, ...
Η μεγαλύτερη ποικιλία σε γυναικεία, ανδρικά και παιδικά παπούτσια, επώνυμα brands, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

shoes, e-shop, eshop, υποδήματα, ypodhmata, ypodimata, papoutsia, παπούτσια, γυναικεία παπούτσια, gynaikeia papoutsia, ανδρικά παπούτσια, andrika papoutsia, εκπτώσεις, ekptoseis, τσάντες, tsantes, μόδα, moda, fashion, ζώνες, zones, μοκασινο, δωρεάν αποστολή, dorean apostoli, επιστροφή χρημάτων, epistrofi xrimaton, μπαλαρίνες, balarines, μοκασίνια, mocasinia, μπότες, mpotes, σαγιονάρες, sagionares, πέδιλα, pedila, βραδινά, bradina, gamos, γάμος, σανδάλια, sandalia, πλατφόρμες, platformes, mocassino, mocasino

Words count: 30    Length: 699 characters    keyword phrases count : 46

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
0 words:43% (20/46)
υποδήματα 0   (0%)
παπούτσια 0   (0%)
γυναικεία παπούτσια 0   (0%)
ανδρικά παπούτσια 0   (0%)
εκπτώσεις 0   (0%)
τσάντες 0   (0%)
μόδα 0   (0%)
ζώνες 0   (0%)
μοκασινο 0   (0%)
δωρεάν αποστολή 0   (0%)
επιστροφή χρημάτων 0   (0%)
μπαλαρίνες 0   (0%)
μοκασίνια 0   (0%)
μπότες 0   (0%)
σαγιονάρες 0   (0%)
πέδιλα 0   (0%)
βραδινά 0   (0%)
γάμος 0   (0%)
σανδάλια 0   (0%)
πλατφόρμες 0   (0%)
1 word:48% (22/46)
shoes 0   (0%)
e-shop 0   (0%)
eshop 0   (0%)
ypodhmata 0   (0%)
ypodimata 0   (0%)
papoutsia 0   (0%)
ekptoseis 0   (0%)
tsantes 0   (0%)
moda 0   (0%)
fashion 0   (0%)
zones 0   (0%)
balarines 0   (0%)
mocasinia 0   (0%)
mpotes 0   (0%)
sagionares 0   (0%)
pedila 0   (0%)
bradina 0   (0%)
gamos 0   (0%)
sandalia 0   (0%)
platformes 0   (0%)
mocassino 0   (0%)
mocasino 0   (0%)
2 words:9% (4/46)
gynaikeia papoutsia 0   (0%)
andrika papoutsia 0   (0%)
dorean apostoli 0   (0%)
epistrofi xrimaton 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

amp  app  boss  brands  brandsgianna  browser  campbell  casual  cookies  copy  email  facebook  follow  geox  get  gianna  guy  hilfiger  javascript  jeffrey  jessica  kazakou  kricket  laroche  loafers  madden  moschino  mouse  newsletter  nike  online  outlet  replay  reserved  rights  shoes  shopping  simpson  steve  wishlist 

Top 20 Keywords

Total Terms Count: 145

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
brands 10 6.90%
casual 9 6.21%
kazakou 9 6.21%
gianna 7 4.83%
online 6 4.14%
shopping 4 2.76%
shoes 4 2.76%
amp 3 2.07%
loafers 3 2.07%
wishlist 2 1.38%
email 2 1.38%
outlet 2 1.38%
browser 2 1.38%
javascript 2 1.38%
cookies 2 1.38%
simpson 1 0.69%
hilfiger 1 0.69%
replay 1 0.69%
geox 1 0.69%
moschino 1 0.69%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Αγαπητέ Πελάτη,


Νεα Προϊοντα
Τι λενε οι Πελατες μας
Προϊοντα που ειδατε προσφατα:
για όλες τις ώρες και όλα τα στυλ!
Μεγάλη ποικιλία σε γυναικεία, ανδρικά και παιδικά υποδήματα
Ποιοτικά και αυθεντικά προϊόντα
Επώνυμα παπούτσια
Γνωρίζετε τι αγοράζετε


κατα Κατηγορια
κατα Μεγεθος
κατα Τιμη
κατα Brand
κατα Μεγεθος
κατα Τιμη
κατα Brand
κατα Μεγεθος
κατα Τιμη
κατα Brand
κατα Τιμη
κατα Μεγεθος
κατα Brand
κατα Τιμη
κατα Brand
κατα Τιμη
κατα Brand
κατα Τιμη
κατα Κατηγορια
κατα Τιμη
κατα Μεγεθος
κατα Κατηγορια
κατα Τιμη
κατα Μεγεθος
κατα Brand
<I> (1)
<STRONG> (8)Gianna Kazakou Online
JavaScript seems to be disabled in your browser.
για όλες τις ώρες και όλα τα στυλ!
Μεγάλη ποικιλία σε γυναικεία, ανδρικά και παιδικά υποδήματα
Ποιοτικά και αυθεντικά προϊόντα
Επώνυμα παπούτσια
Γνωρίζετε τι αγοράζετε

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.


Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.


Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

2.94 seconds - 8.61 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
3.62 s 0.03 s 0.03 s 0.01 s 2.03 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

25 Kb (25,321 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
25 Kb (25,321 bytes) 18 Kb (18,320 bytes) 7 Kb (7,001 bytes) 261.68 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

29 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 6)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

2 redirections were detected for loading this page.


Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore

You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
140 9 149

You have more than 100 links (149).

Internal Links (link to pages within this domain) - 140
URL Anchor Text,/ΣύνδεσηΚαλαθιΝεα ΠροϊονταΓυναικεια Παπου...ΜποτάκιαΓόβεςΑθλητικάΜπότεςΜπαλαρίνεςΜοκασίνιαΕσπαντρίγιεςΓαλότσεςΠλατφόρμεςΠέδιλαΣαγιονάρες/Σανδ... ShoesΝυφικάΑνδρικα Παπουτσ...ΜποτάκιαΠαπούτσια CasualΜποτάκια CasualΑθλητικάΔετάΜοκασίνια/Loafers ShoesΕσπαντρίγιεςΣανδάλιαΠαιδικα Παπουτσ...ΑθλητικάΜπαλαρίνεςΕσπαντρίγιεςΜποτάκιαΜπότεςΠέδιλαΤσαντεςΓυναικείεςΑνδρικέςΑξεσουαρΑνδρικές ΖώνεςΑνδρικές Κάλτσε...Γυναικείες Κάλτ...Παιδικές Κάλτσε...ΒραχιόλιαΚολιέΓυναικεία Πορτο...ΕσωρουχαΓυναικείαΑνδρικάΠροσφορεςΓυναικεια Παπου...ΜποτάκιαΓόβεςΑθλητικάΜπότεςΜπαλαρίνεςΔείτε τα όλα...Ανδρικα Παπουτσ...ΜποτάκιαΠαπούτσια CasualΜποτάκια CasualΑθλητικάΔετάΜοκασίνια/LoafersΔείτε τα όλα...Παιδικα Παπουτσ...ΑθλητικάΜπαλαρίνεςΕσπαντρίγιεςΜποτάκιαΜπότεςΔείτε τα όλα...ΤσαντεςΓυναικείεςΑνδρικέςΑξεσουαρΑνδρικές ΖώνεςΑνδρικές Κάλτσε...Γυναικείες Κάλτ...Παιδικές Κάλτσε...ΒραχιόλιαΚολιέΔείτε τα όλα...ΕσωρουχαΓυναικείαΑνδρικά

External Links (link to pages on other websites) - 9
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
105 13 92

92 images do not have Alt values.

Image URL - 105
URL ALT TextΠαπούτσιαΠλατφόρμες Tommy Hil... Hilfiger Guy Laroche Motul LarocheΕσπαντρίγιες MTNG ... Inevitably Yours Παιδικά Παπο...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
11 3 14

You have 11 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page Kazakou Online Blog

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank


Fair Enough! page rank (2/10) of your site could be improved.


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 1,396
  Facebook Shares 211
  Facebook Comments 53
  Tweets 0
  LinkedIn 0

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ Page



Excellent! the website has a good Trustworthiness Score (78/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe


Excellent! the website has a good Child Safe Score (85/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

132,053th most visited website in the world.
1,283th most visited website in Greece  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at Germany  
the most site visitors come from Greece  

your server is located in different place from where most of your site visitors come from.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info ( 16 characters )

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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