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Excellent Practice30
Improvement Could be Made8
Critical Issues to Attend11
Apr 17, 2016 09:35 PM
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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 32 inline css components to an external style sheet file.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     21
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Detailed Reviews


Homepage | HDB InfoWEB

Words count: 3    Unique Words: 3    Length: 22 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Welcome to HDB InfoWEB. How can we help you?.

Words count: 9    Length: 45 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Homepage | HDB InfoWEB
Welcome to HDB InfoWEB. How can we help you?.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

about  arrow  building  business  buying  car  commercial  community  development  down  expand  family  find  flats  getting  hdb  heartlands  homes  housing  icon  iconfind  information  know  land  left  living  menu  needs  neighbours  news  overview  parking  places  publications  renovation  renting  schemes  season  selling  tickets 

Top 20 Keywords

Total Terms Count: 3,230

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
parking 108 3.34%
hdb 82 2.54%
arrow 67 2.07%
flats 64 1.98%
menu 47 1.46%
expand 46 1.42%
icon 44 1.36%
housing 41 1.27%
left 41 1.27%
community 40 1.24%
homes 39 1.21%
car 33 1.02%
season 30 0.93%
about 29 0.90%
selling 28 0.87%
publications 27 0.84%
development 27 0.84%
renting 26 0.80%
iconfind 25 0.77%
overview 25 0.77%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Housing & Development Board
Home, Sweet Home
Welcome to HDB InfoWEB, how can we help you?
Future Homes Better Lives
Remaking our Heartland (ROH)
Budget Debate 2016
News and Press Releases
Social Feeds
Let's Be Considerate
HDB eAlert Service


Buying a flat
Buying a flat
Selling your flat
Selling your flat.
Helping Second-Timer Rental Families Own a Home Again
Partnering the community to rejuvenate our heartlands - HDB’s Remaking our Heartland 3
Flash Estimate of 1st Quarter 2016 Resale Price Index
Building on Mr Lee Kuan Yew’s Legacy of Housing a Nation
Budget 2016
Housing Matters
SingPass 2FA


Financing a Flat Purchase
Eligibility to Buy a New Flat
Resale Statistics
Eligibility to Sell a Flat
Documents & Checklist
Option to Purchase
Home Maintenance
Renovation Guidelines
Changing Owners/Occupiers
Get to Know Your Neighbours
Manage Neighbour Disputes
Punggol Eco-Town
Season Parking Ticket
Renewal of Season Parking
Short Term Parking
HDB Map Services
Market Rental Rates

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.


Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

2.38 seconds - 50.21 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
17.07 s 0.13 s 0.12 s 0.03 s 9.56 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

120 Kb (119,504 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
120 Kb (119,504 bytes) 24 Kb (24,282 bytes) 95 Kb (95,222 bytes) 25.50 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

32 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

2 redirections were detected for loading this page.


HTTPS is not implemented for your page.

WWW Resolve

Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
617 16 633

Too many links (633), it may be considered as spam!

Internal Links (link to pages within this domain) - 617
URL Anchor Text
https://services2.hdb.g...webapp/FI10PPORTAL/FI10PAtAGlance.jspMy HDBPage Us Us, Mission, and Values arrow icon Vision, Missio... and Mission Values Values Policy Role arrow icon Our Role Housing – A Singapore... Gallery' Photo Gallery and Sustainable Living Logo arrow icon Our Logo arrow icon History Towns, Your Home Structure arrow icon Organisation S... and Accolades arrow icon Achievements a...’ Experience for Business Partners arrow icon Careers Opportunities and ... Opportunities 10 Reasons to Join HDB, Sponsorships, an... arrow icon Scholarships S... and Publications arrow icon News & Publica... Releases to the Media Reports Statements Rating and Talks arrow icon Events and Tal... Calendar Talks a Flat arrow icon Buying a Flat a Flat Purchase arrow icon Financing a Fl... Guide to Financia... Loan from HDB Loan from Banks Your HDB Housing Loa... arrow icon Servicing Your... Matters Rules and Early Repayment Top-Up a Flat arrow icon Selling a Flat Information Statistics to Sell for Your Next Flat Process a Flat arrow icon Renting a Flat from HDB from the Open Market Out a Flat/ Bedroom arrow icon Renting Out a ... Out Your Flat

External Links (link to pages on other websites) - 16
URL Anchor Text Facebook by @Singapore_HDB's Be Considerate ...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
59 59 0

Excellent! all images are associated with an ALT value.

Image URL - 59
URL ALT Text;waf913daf7748b6985Housing & Development Board Lo...;wa199f670307403f47Singapore Government;wadf9998e2b4ada2d3Overview;wa2f5416f2a7de1d2fOverview;wac279c62b54b9a907Overview;wa47e122f45c02ac4cOverview;waae0f3f18549266d2Overview;wadf9998e2b4ada2d3Overview;wa2f5416f2a7de1d2fOverview;wac279c62b54b9a907Overview;wa47e122f45c02ac4cOverview;waae0f3f18549266d2Overview;wadf9998e2b4ada2d3Overview;wa2f5416f2a7de1d2fOverview;wac279c62b54b9a907Overview;wa47e122f45c02ac4cOverview;waae0f3f18549266d2Overview;wadf9998e2b4ada2d3Overview;wa2f5416f2a7de1d2fOverview;wac279c62b54b9a907Overview;wa47e122f45c02ac4cOverview;waae0f3f18549266d2Overview;wadf9998e2b4ada2d3Overview;wa2f5416f2a7de1d2fOverview;wac279c62b54b9a907Overview;wa47e122f45c02ac4cOverview;waae0f3f18549266d2Overview;waa4496d8253a22be6Home Banner;wa426cd18ac1f0eebehomepage banner mobile;wa1c2838235d96d2c9HDB Image;wac975f46cbfa0e1baEligibility to buy a new flat;wabd96c3d90039ce31HDB Image;wa61788634668d518eHDB Image;wab7642af97a06688bHDB Image;wa72b7329bf94f202fHDB Image;wa58ec81665472c596HDB Image;waf1d8f4d08abde0e6HDB Image;wa1a89f1213629cbdfHDB Image;wa1158b048283c4db0HDB Image;wa6b2d0b9b0018aa9aHDB Image;wa8614902bc2091733HDB Image;wad62ecde71bc51bb6HDB Image;waa45df39ac0cf5712HDB Image;wadc6d985b4f691521HDB Image;wa587e78381153d7c0HDB Image;waf5d85190bb6d3f24HDB Image;wabd1e65f71bb6f772HDB Image;wa021d1b373ebd2852Future Homes Better Lives;waa577d6b84b4c7414HDB Image;wa6bc6e5faddae969fHDB Image;wa7da617a79f01ed9bLet's Be Considerate banner;wad8356c8d3ece8dd5Let's Be Considerate banner;wa7f9c896d8ed6cfa3Budget 2016;wa14b4b43877b18dbcHDB Image;wa9ac09ea4d8b14798HDB Image;wa173c142e46d03c46MyNiceHome;wadbe5c26310b80ae4HDB Image;wa2470cde609551c5aHDB Image;wabc261b7bb6779922Mobile@HDB

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
0 7 7

Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type,600,700,400italic,600italic,700italicstylesheettext/css


Scripts Block In Same Page Links to External Script Files Total
16 10 26

Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL Type$file/jquery-1.11.1.min2.jstext/javascript$file/modernizr-2.8.0.min2.jstext/javascript$file/modules.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page and Publications

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics


Excellent! the website implements Google Analytics.

Google Page Rank


Excellent! the website has a high page rank (6/10).


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 220
  Facebook Shares 770
  Facebook Comments 239
  Tweets 18
  LinkedIn 0

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found



Excellent! the website has a good Trustworthiness Score (82/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe


Excellent! the website has a good Child Safe Score (87/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

18,706th most visited website in the world.
72th most visited website in Singapore  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at Singapore  
the most site visitors come from Singapore  

Excellent! your server is located close to most of your site visitors.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

20 years, 115 days old ( 1st registered on : 1996-04-01 )

excellent, the domain age is old enough.

Domain Expires

0 years, 248 days from today ( expires on : 2017-03-31 )

domain is expiring in less than a year.

Domain Info ( 10 characters )

Domain Registrar : IDA

Domain Created On Last Modified On Expires On
1996-04-01 2016-03-29 2017-03-31
20 years, 115 days old 0 years, 118 days ago 0 years, 248 days from today
20 years, 115 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 248 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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