hikersdepot.jp favicon Hiker hikersdepot.jp Estimated Worth : 14,464 $

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Overall SEO Report For hikersdepot.jp
Excellent Practice20
Improvement Could be Made16
Critical Issues to Attend12
SEO Score :

IP address of hikersdepot.jp is : The domain hikersdepot.jp was created on 2008-07-08 and it is 6 years, 261 days old. It will expire on 2015-07-31 which is 0 years, 126 days from today. The homepage of website hikersdepot.jp has a size of 36608 bytes, and a text size of 56 bytes, its Text to Code Ratio is 0.15% Homepage of hikersdepot.jp has 61 links, 60 link to internal pages, while 1 link to pages on other websites. It takes 1.17 s ( 31.31 Kb/s ) to load the website hikersdepot.jp.

hikersdepot.jp Rating: 3.0 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2015-03-26     Update Now >>     [ Sign Up a new account if you do not have one yet.]

Recommended Tasks List

  • Create one H1 element for your page, put the most important keywords in.
  • Write more in-depth content on the topics of your page.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 27 inline css components to an external style sheet file.
  • Configure the server so that your site with or without 'www' (http://www.hikersdepot.jp, http://hikersdepot.jp) are resolved to the same URL.
  • Configure the server so that your site IP is redirected to the site domain name hikersdepot.jp.
  • Get rid of the 131 errors and 31 warnings from W3C validation.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...

  • Register To View All >> the 59 recommended tasks to improve your SEO performance.

Content Analysis


: Hiker's Depot - Ultra Light Gears & Dry Foods

Words count: 8    Unique Words: 8    Length: 45 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

: Hiker's depotは持ち運びが楽で体への負担を少なくするライトウェイトなアウトドアグッズ、長く使い続けられるシンプルなピクニックグッズ、健康的で保存にも優れたナチュラルな乾燥食材を集めた、アウトドア用品と乾燥食材の専門店です。軽やかに自由に山を歩きたいと願うアナタに「ライト、シンプル&ナチュラル」というコンセプトによってセレクトされた道具、ウェア、食材を提供するだけでなく、環境と健康に配慮した自由なハイキングスタイル「ウルトラライトハイキング」を提案します。

Words count: 2    Length: 679 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Hiker's Depot - Ultra Light Gears & Dry Foods www.hikersdepot.jp/
Hiker's ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

: Hiker's Depot, 持ち運び, 楽, ライトウェイト, アウトドア, シンプル, ピクニックグッズ, 健康的, 保存, ナチュラル, 乾燥食材, アウトドア, アウトドア用品, 乾燥食材, 専門店, 軽やか, 自由, 山, ライト, シンプル&ナチュラル, コンセプト, セレクト, 道具, ウェア, 食材, 環境と健康, 自由, ハイキングスタイル, ウルトラライトハイキング, ハイキング, 高尾山, デイハイキング, 山, ロングハイク, 自然, 歩く, 旅, Hiking, 山と自然, ハイカー, 貯蔵庫, 倉庫, Hiker's Depot, 倉庫, 道具, 情報, ノウハウ, 蓄積, 道具の情報, フィールドの情報, 食の情報, 情報交換, 家, 倉庫, Depot, 駅, 奥多摩, 奥秩父, 八ヶ岳, 日本アルプス, 中央線, 街, 山, 街と山, 線路, 中央線, ハイキング, 停車場

Words count: 6    Length: 885 characters    keyword phrases count : 68

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
0 words keyword phrases :94% (64/68)
持ち運び 0   (0%)
0   (0%)
ライトウェイト 0   (0%)
アウトドア 0   (0%)
シンプル 0   (0%)
ピクニックグッズ 0   (0%)
健康的 0   (0%)
保存 0   (0%)
ナチュラル 0   (0%)
乾燥食材 0   (0%)
アウトドア 0   (0%)
アウトドア用品 0   (0%)
乾燥食材 0   (0%)
専門店 0   (0%)
軽やか 0   (0%)
自由 0   (0%)
0   (0%)
ライト 0   (0%)
シンプル&ナチュラル 0   (0%)
コンセプト 0   (0%)
セレクト 0   (0%)
道具 0   (0%)
ウェア 0   (0%)
食材 0   (0%)
環境と健康 0   (0%)
自由 0   (0%)
ハイキングスタイル 0   (0%)
ウルトラライトハイキング 0   (0%)
ハイキング 0   (0%)
高尾山 0   (0%)
デイハイキング 0   (0%)
0   (0%)
ロングハイク 0   (0%)
自然 0   (0%)
歩く 0   (0%)
0   (0%)
山と自然 0   (0%)
ハイカー 0   (0%)
貯蔵庫 0   (0%)
倉庫 0   (0%)
倉庫 0   (0%)
道具 0   (0%)
情報 0   (0%)
ノウハウ 0   (0%)
蓄積 0   (0%)
道具の情報 0   (0%)
フィールドの情報 0   (0%)
食の情報 0   (0%)
情報交換 0   (0%)
0   (0%)
倉庫 0   (0%)
0   (0%)
奥多摩 0   (0%)
奥秩父 0   (0%)
八ヶ岳 0   (0%)
日本アルプス 0   (0%)
中央線 0   (0%)
0   (0%)
0   (0%)
街と山 0   (0%)
線路 0   (0%)
中央線 0   (0%)
ハイキング 0   (0%)
停車場 0   (0%)
1 word keywords :3% (2/68)
hiking 0   (0%)
depot 1   (12.50%)
2 words keyword phrases :3% (2/68)
hiker's depot 1   (12.50%)
hiker's depot 1   (12.50%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

amp  depot  dry  food  gear  hiker  light  ultra 

Top 20 Keywords

: Total Terms Count: 8

A few words (8) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. amp 1 12.50%
#2. dry 1 12.50%
#3. food 1 12.50%
#4. gear 1 12.50%
#5. light 1 12.50%
#6. depot 1 12.50%
#7. ultra 1 12.50%
#8. hiker 1 12.50%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Mountain Equipment Cyclone Pants / ME サイクロンパンツ
Highland Designs Minimo Quilt UDD / ミニモキルト UDD
Outdoor Research HELIUM II JACKT/OR ヘリウムIIジャケット
Outdoor Research HELIUM PANTS/OR ヘリウムパンツ
LONG DISTANCE HIKING / ロングディスタンスハイキング by Shin Hasegawa


14,500円 +税
24,000円 +税
18,000円 +税
15,000円 +税
1,850円 +税

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

: 94.3

The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

: ja

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.


Excellent! the website has a shortcut favicon image.


: http://hikersdepot.jp/modules/whatsnew/rss.php

Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.


: http://hikersdepot.jp/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

: XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 1.17 seconds - 31.29 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
5.23 s 0.04 s 0.04 s 0.01 s 2.93 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 37 Kb (36,608 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
37 Kb (36,608 bytes) 0 Kb (56 bytes) 37 Kb (36,552 bytes) 0.15 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

: 27 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

: 1 nested tables are detected among the total 2 tables in this page.

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

: Excellent! No Plain Text Email is detected on this page.

WWW Resolve

: the websites http://www.hikersdepot.jp and http://hikersdepot.jp DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization

: IP address of the site is NOT forwarded to its domain name hikersdepot.jp

URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore

You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
60 1 61

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 60
URL Anchor Text

External Links (link to pages on other websites) - 1
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
60 41 19

19 images do not have Alt values.

Image URL - 60
http://hikersdepot.jp/uploa...2011/AXESQUIN/mountain equipment/me_cyclonepants1.jpg
http://hikersdepot.jp/uploa...itor/2011/Highland Designs/minimo quilt/minimo_sq.jpg

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
0 5 5

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
17 5 22

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

: No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

: Analytics Service is not implemented for the site.

W3C Validation

: Invalid : 131 Errors, 31 Warnings

the page does not comply with W3C document standard. W3C Validation
Syntax errors not only make it difficult for search engines to index your page, it also cause problems for browser to rendering your page and likely lead to bad user experience.

1. validate your page with W3C markup standard.
2. correct all syntax errors and warnings.
Google Page Rank

: 3

Fair Enough! page rank (3/10) of your site could be improved.


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

: Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 226
  Facebook Shares 93
  Facebook Comments 45
  Tweets 87
  LinkedIn 1

Social Media Integration

: Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


: 60

Excellent! the website has a good Trustworthiness Score (60/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Safe Browsing

: Safe! the site hikersdepot.jp is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

: 678,109th most visited website in the world.
39,469th most visited website in Japan  

your site has a fair good traffic rank across the world.
Websites On Same Server

: Excellent! You do have very few domains (5) hosted on the same server as hikersdepot.jp (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

: your server (IP : is located at Japan  
the most site visitors come from Japan  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

: No

your website server does not support HTTP Compression.


: No

your website server does not support Caching.

Server Signature

: Apache/2.2.25

the website server signature is ON.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

: 6 years, 261 days old ( 1st registered on : 2008-07-08 )

excellent, the domain age is old enough.

Domain Expires

: 0 years, 126 days from today ( expires on : 2015-07-31 )

domain is expiring in less than a year.

Domain/Whois Analysis

Domain Info

: hikersdepot.jp ( 14 characters )

Domain Registrar : Japan Registry Services

Domain Created On Last Modified On Expires On
2008-07-08 2008-07-08 2015-07-31
6 years, 261 days old 6 years, 261 days ago 0 years, 126 days from today
6 years, 261 days old

Domain Name Servers used by hikersdepot.jp
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 126 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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