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Overall SEO Report For
Excellent Practice7
Improvement Could be Made8
Critical Issues to Attend3
SEO Score :

IP address of is : The domain was created on 1995-01-02 and it is 19 years, 104 days old. It will expire on 2015-01-01 which is 0 years, 259 days from today. The homepage of website has a size of 58615 bytes, and a text size of 8611 bytes, its Text to Code Ratio is 17.22% Homepage of has 192 links, 124 link to internal pages, while 68 link to pages on other websites. It takes 2.69 s ( 21.79 Kb/s ) to load the website Rating: 3.0 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-04-15 05:52     Update Now >>

Content Analysis




Words count: 1    Unique Words: 1    Length: 6 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 10 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

: El Instituto Nacional de Salud Publica (INSP) es una institución comprometida con el desafío que supone responder a las múltiples demandas que se le planean desde la sociedad y desde las instancias gubernamentales. De acuerdo con esta óptica, las actividades del INSP, orientadas principalmente a la promoción de la salud de la población mediante la aplicación de políticas basadas en evidencias científicas, se apegan a lineamientos que delimitan y orientan su trabajo como la Visión 2030 del Sistema de Salud Mexicano, que contempla un sistema único de salud que garantice el acceso universal a los servicios esenciales de salud.

Words count: 107    Length: 642 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

: insp, instituto nacional, salud publica, mauricio hernández ávila, líneas de investigación, centros de investigación, información académica, escuela de salud pública, salud poblacional, sistemas salud, nutrición salud, enfermedades infecciosas, regional investigación, decisiones salud publica, national institute of public health, insp overview, research centers, research lines, academic program, editorial publications, collaboration and services, collaboration and certifications, population health research center, health systems research center, nutrition and health research center, infectious disease research center, evaluation and surveys research center, regional public health research center, information for public health decisions research center, education, academic secretary

Words count: 100    Length: 802 characters    keyword phrases count : 31

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :6% (2/31)
insp 10   (1.28%)
education 0   (0%)
2 words keyword phrases :35% (11/31)
instituto nacional 10   (1.28%)
salud publica 18   (2.30%)
salud poblacional 18   (2.30%)
sistemas salud 19   (2.43%)
enfermedades infecciosas 5   (0.64%)
insp overview 10   (1.28%)
research centers 1   (0.13%)
research lines 1   (0.13%)
academic program 0   (0%)
editorial publications 1   (0.13%)
academic secretary 0   (0%)
3 words keyword phrases :16% (5/31)
nutrición salud 18   (2.30%)
regional investigación 0   (0%)
decisiones salud publica 20   (2.56%)
collaboration and services 0   (0%)
collaboration and certifications 0   (0%)
4 words keyword phrases :19% (6/31)
mauricio hernández ávila 1   (0.13%)
centros de investigación 2   (0.26%)
información académica 0   (0%)
population health research center 2   (0.26%)
health systems research center 2   (0.26%)
infectious disease research center 1   (0.13%)
5 words keyword phrases :19% (6/31)
líneas de investigación 0   (0%)
escuela de salud pública 20   (2.56%)
national institute of public health 3   (0.38%)
nutrition and health research center 2   (0.26%)
evaluation and surveys research center 1   (0.13%)
regional public health research center 3   (0.38%)
7 words keyword phrases :3% (1/31)
information for public health decisions research center 3   (0.38%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Charset : utf-8
Language : es-es
Shortcut Icon


Excellent! the website has a shortcut favicon image.


: the website does not have a RSS Feed.

Google Analytics

: UA-17747156-1

Excellent! the website implements Google Analytics.


: 60

Excellent! the website has a good Trustworthiness Score (60/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Safe Browsing

: Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 59 Kb (58,615 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
59 Kb (58,615 bytes) 9 Kb (8,611 bytes) 50 Kb (50,004 bytes) 17.22 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 2.69 seconds - 21.79 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
8.37 s 0.07 s 0.06 s 0.02 s 4.69 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
124 68 192

Too many links (192), it may be considered as spam!

Internal Links (link to pages within this domain) - 124
URL Anchor Text del Sitio Instituto¿Quiénes Somos? Generalón y Visión Directivoón de Administración ...ónía fotográficaía de videosón en Salud Poblac...ón en Sistemas de ...ón en Nutrición y...ón sobre Enfermeda...ón en Evaluación ... de Investigación en ...ón para Decisiones e...ía Académicaón Académicaón
.../lineas-de-investigacion/prevencion-y-control-de-cancer.htmlPrevención y Control de Cánc... y grupos vulnerables
...ncion-y-control-de-enfermedades-transmitidas-por-vector.htmlPrevención y Control de Enfer...
...e-investigacion/prevencion-y-control-de-la-tuberculosis.htmlPrevención y control de la Tu... Ambiental
...igacion/prevencion-de-lesiones-accidentales-y-violencia.htmlPrevención de lesiones accide...
...e-investigacion/salud-sexual-y-prevencion-de-sida-e-its.htmlSalud Sexual y Prevención de...
...e-investigacion/promocion-de-estilos-de-vida-saludables.htmlPromoción de Estilos de Vida ...
...x/lineas-de-investigacion/medicamentos-en-salud-publica.htmlMedicamentos en Salud Pública Humanos en Saludón Social en Salud
...estigacion/evaluacion-de-programas-y-politicas-de-salud.htmlEvaluación de programas y pol...
...acion/obesidad-diabetes-y-enfermedades-cardiovasculares.htmlObesidad, Diabetes y Enfermeda...ón Sexual y Reproductivaón Editorial
...rial/bienvenida-comunicacion-cientifica-y-publicaciones.htmlBienvenida Comunicación Cient... Editoriales anteriores
...p://ón Estratégica Institucionales Institucionales
...// Scorecard (BSC) Organizacional de Interés
...encia-y-rendicion-de-cuentas/normatividad-transparencia.htmlNormatividad en materia de Tra...é de Información
...parencia-y-rendicion-de-cuentas/participacion-ciudadana.htmlParticipación Ciudadana
...x/transparencia-y-rendicion-de-cuentas/trans-focalizada.htmlTransparencia Focalizada
...ansparencia-y-rendicion-de-cuentas/rendicion-de-cuentas.htmlRendición de Cuentas
...-rendicion-de-cuentas/recomendaciones-dirigidas-al-insp.htmlRecomendaciones dirigidas al I...
...arencia-y-rendicion-de-cuentas/plan-nacional-desarrollo.htmlProgramas del Plan Nacional de...
...ansparencia-y-rendicion-de-cuentas/estudios-y-opiniones.htmlEstudios y opinionesÉ HAGO CON LAS PILASás información
...sp/anteriores/numero.php?year=2014&vol=56&num=2&tipo=revistaSALUD PÚBLICA DE MÉXICO 2014...
...sp/anteriores/numero.php?year=2014&vol=56&num=2&tipo=revistaSitio OBTIENE 1ER LUGAR EN CONG...ás información PARA MITIGAR LA DIABE...ás información SU NUEVO PORTAL WEBás informaciónÍO DE RESÚMENES ABIERTOás información
...oletines-de-prensa/3214-importancia-reformas-etiquetado.htmlEl INSP reconoce importancia d...
...s/salud-poblacional/prensa/3208-cigarros-imagenes-duras.htmlVan contra cigarros con duras ...
...noticias/salud-poblacional/prensa/3207-lucha-antitabaco.htmlCiencia ya contribuye en lucha...
...ermedades-infecciosas/prensa/3205-combatir-tuberculosis.htmlBuscan combatir la tuberculosi...
.../boletines/mailing/view/listid-0/mailingid-38/listype-1.htmlMarzo 2014
.../boletines/mailing/view/listid-0/mailingid-35/listype-1.htmlFebrero 2014
.../boletines/mailing/view/listid-0/mailingid-34/listype-1.htmlEnero 2014
.../boletines/mailing/view/listid-0/mailingid-31/listype-1.htmlRecuento de 2013
.../boletines/mailing/view/listid-0/mailingid-29/listype-1.htmlNoviembre 2013é Luis Bobadilla Virtual en Salud M... en Salud VIH/SIDA
...acion-de-recursos-humanos/informacion-academica-accesos.html de Investigacióníneas de Investigación de investigación
...culacion/comites-evaluacion/comites/insp-cei/bienvenida.htmlComités de Evaluación de selecciónía Académica
...ormacion-de-recursos-humanos/13-ciclo-videoconferencias.htmlCiclo de videoconferencias Social INSP
...ion-relevante/adquisiciones/3219-adquisicion-materiales.htmlActa notificación de fallo de... de Abril de 2014 a las 13:3... de Abril de 2014 a las 12:4... de Abril de 2014 a las 09:5... de Abril de 2014 a las 09:5... de Abril de 2014 a las 20:4... de Abril de 2014 a las 13:5... Nacional sobre Percep...ías de Práctica Clínica Institucional con pers... Nacional de Adiccione...é Editorial y Técnico d... de Información para l... Institucional telefónicoÍTICAS DE PRIVACIDAD sobre este Sitio d...

External Links (link to pages on other websites) - 68
URL Anchor Text Académica Académicaía Académica
...3.1&transformacion=s&excel=n&ka_imagen=24&zip=n¶mts=0=L2Indicadores de Programas Presu...
...t/Dia_Sin_Tabaco_2014/Convocatoria_Concurso_Estatal_2014.pdfCONCURSO ESTATAL MORELENSE DE ...
...t/Dia_Sin_Tabaco_2014/Convocatoria_Concurso_Estatal_2014.pdfSitio marco de Día Mundial de la...
.../ Enfoque EcoSalud y ETVs ... Bulletin — April 2014 Electronic Library ... Académica
...440762811&set=a.153470868050307.34814.138090542921673&type=115 de Abril de 2014 a las 16:1...
...047430517&set=a.153470868050307.34814.138090542921673&type=115 de Abril de 2014 a las 09:3...
...697481252&set=a.153470868050307.34814.138090542921673&type=114 de Abril de 2014 a las 15:4...
...294149059&set=a.153470868050307.34814.138090542921673&type=114 de Abril de 2014 a las 10:2...
...404286648&set=a.153470868050307.34814.138090542921673&type=111 de Abril de 2014 a las 12:2...
...914371197&set=a.153470868050307.34814.138090542921673&type=109 de Abril de 2014 a las 22:0...
...044399784&set=a.153470868050307.34814.138090542921673&type=109 de Abril de 2014 a las 10:0...
...404442548&set=a.153470868050307.34814.138090542921673&type=108 de Abril de 2014 a las 13:5...
...857831736&set=a.153470868050307.34814.138090542921673&type=107 de Abril de 2014 a las 11:2...
...934638895&set=a.153470868050307.34814.138090542921673&type=104 de Abril de 2014 a las 16:4...
...491364006&set=a.153470868050307.34814.138090542921673&type=103 de Abril de 2014 a las 14:4...
...:// Rivera del INSP y Mikel A...
...:// Juan Rivera en entrevista ...
...:// de Vacunas (1994) -...
...://ón plenaria 2012 - DAF
...:// del adulto mayor ¿lo...
...:// y consumo de tabac...
...:// Mayor #3399 de la Loter...
...:// Documental sobre la...
...://ía del Maestro 2011
...:// Seguridad Vial 2011
...:// MSP Virtual
...:// de seroprevalencia de...
...:// y aprovecha las vacunas...
...:// en la atención médic...
...:// quien para su casa. La En...
...:// en México
...:// de la Encuesta Naci...
...:// para el cumplimiento ...
...:// global de tabaquismo ...
...:// transgénicos para cont... Association of N...ón multilateral para ... Mesoamericano de Sal...ón Entornos A.C. Road Traffic Injuries Rese...ía de Prevención ... de Práctica sobre e... de enseñanza - Centr... de Noticias para la Di... UNAM Morelos de Obligaciones de Tran... Infomex de la Republica

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Style Block In Same Page Links to External Style Files Total
0 4 4

Too many (4) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 4
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
16 8 24

Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Total Images Alt Present Alt Missing
64 43 21

21 images do not have Alt values.

Image URL - 64
...ttp:// spanish ESTATAL MORELENSE DE ...
...ttp:// DMHA
...ubsistemas/carrusel/imagenes/banner_declara2014_abr_carr.jpgBanner Declaración del más reciente núm... de frutas y logo Bájal...
...ttp:// grafica y datos estadí...
...// de Manzana animada EcoINSP de contención y manej... EcoSalud el INSP Bibliotecas Virtuales y prevención del ... de corazón con texto C... UMySón del INSP ante ... Instituciones
...// influenza
.../ de las diferentes publ...
...p:// Nacional de Salud y N... DECRETO Salud Global - manos to...
...ubsistemas/carrusel/imagenes/130802_infografias_carrusel.jpgInforgafías INSP
...l/imagenes/(0706)IconoAsociacionInvestigadoresProfesores.jpgBanner de API
...ttp:// para la política p... manuales y mallete
...x/subsistemas/carrusel/imagenes/130715_alimentosCarrusel.jpgCollage de niños en escuelas ...
...ubsistemas/carrusel/imagenes/(1004)TemporadaCalor144x208.jpgTodo sobre temporada de calor
...:// y prevención del ... ssa
...// new Infomex
...images/stories/Banners/gobiernoFederal/140320_logo_ifai_.jpg140320 logo ifaiía de Salud
...p:// sobre este Sitio d...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Presencia INSP
Boletín del Portal INSP
Noticias EcoSalud ETV
Oferta Académica
Información Relevante
Sitios de Interés


Servicios Locales
Enlaces del Gobierno Federal
<STRONG> (1)Director del INSP

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 782

It is nice! the word density is quite ok.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. las 25 3.20%
#2. salud 18 2.30%
#3. abril 18 2.30%
#4. hrs 17 2.17%
#5. del 15 1.92%
#6. para 12 1.53%
#7. insp 10 1.28%
#8. acad 9 1.15%
#9. xico 9 1.15%
#10. con 9 1.15%
#11. nacional 8 1.02%
#12. informaci 8 1.02%
#13. quot 6 0.77%
#14. los 6 0.77%
#15. sobre 6 0.77%
#16. investigaci 6 0.77%
#17. blica 6 0.77%
#18. aacute 5 0.64%
#19. xed 5 0.64%
#20. xfa 5 0.64%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Server Header Analysis

Date : Wed, 16 Apr 2014 12:04:52 GMT
Server : Apache
X-Powered-By : PHP/5.3.3
Set-Cookie : c583c2a62904ae942d9c689a0ac9d6e4=0gou911vp9lefvjhgegnvbk6b3; path=/
Cache-Control : no-cache, max-age=0
Pragma : no-cache
Expires : Wed, 16 Apr 2014 12:04:52 GMT
Content-Type : text/html; charset=utf-8

Domain/Whois Analysis

Domain Info

: ( 7 characters )

Domain Registrar : NIC Mexico

Domain Created On Last Modified On Expires On
1995-01-02 1995-01-02 2015-01-01
19 years, 104 days old 19 years, 104 days ago 0 years, 259 days from today
19 years, 104 days old

Domain is going to expire in less than a year time (0 years, 259 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.