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Excellent Practice29
Improvement Could be Made11
Critical Issues to Attend10
Apr 17, 2016 09:26 PM
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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 10 inline css components to an external style sheet file.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Add more authoritative back-links for your site.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     25
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Detailed Reviews


Instituto Nacional de Salud Pública

Words count: 6    Unique Words: 6    Length: 36 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Realizamos investigación científica para resolver problemas relevantes de salud y formamos profesionales que promueven el ejercicio del derecho a la salud.

Words count: 23    Length: 157 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Instituto Nacional de Salud Pública
Realizamos investigación científica para resolver problemas relevantes de salud y formamos profesionales que promueven el ejercicio del derecho a la ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

insp, instituto nacional, salud publica, mauricio hernández ávila, líneas de investigación, centros de investigación, información académica, escuela de salud pública, salud poblacional, sistemas salud, nutrición salud, enfermedades infecciosas, regional investigación, decisiones salud publica, national institute of public health, insp overview, research centers, research lines, academic program, editorial publications, collaboration and services, collaboration and certifications, population health research center, health systems research center, nutrition and health research center, infectious disease research center, evaluation and surveys research center, regional public health research center, information for public health decisions research center, education, academic secretary

Words count: 100    Length: 802 characters    keyword phrases count : 31

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:6% (2/31)
insp 0   (0%)
education 0   (0%)
2 words:35% (11/31)
instituto nacional 0   (0%)
salud publica 0   (0%)
salud poblacional 0   (0%)
sistemas salud 0   (0%)
enfermedades infecciosas 0   (0%)
insp overview 0   (0%)
research centers 0   (0%)
research lines 0   (0%)
academic program 0   (0%)
editorial publications 0   (0%)
academic secretary 0   (0%)
3 words:16% (5/31)
nutrición salud 0   (0%)
regional investigación 0   (0%)
decisiones salud publica 0   (0%)
collaboration and services 0   (0%)
collaboration and certifications 0   (0%)
4 words:19% (6/31)
mauricio hernández ávila 0   (0%)
centros de investigación 0   (0%)
información académica 0   (0%)
population health research center 0   (0%)
health systems research center 0   (0%)
infectious disease research center 0   (0%)
5 words:19% (6/31)
líneas de investigación 0   (0%)
escuela de salud pública 0   (0%)
national institute of public health 0   (0%)
nutrition and health research center 0   (0%)
evaluation and surveys research center 0   (0%)
regional public health research center 0   (0%)
7 words:3% (1/31)
information for public health decisions research center 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

aacute  acad  blicas  centros  cient  con  conoce  control  cursos  del  desarrollo  diabetes  enfermedades  este  fica  forma  general  humanos  importantes  informaci  insp  institutos  investigaci  nacional  oacute  para  pol  por  prevenci  programas  que  resultados  saludables  sistemas  sobre  sociales  temas  ticas  ver  xico 

Top 20 Keywords

Total Terms Count: 931

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
informaci 44 4.73%
saludables 39 4.19%
del 29 3.11%
insp 20 2.15%
blicas 20 2.15%
para 14 1.50%
investigaci 14 1.50%
que 13 1.40%
con 8 0.86%
acad 8 0.86%
por 7 0.75%
ticas 7 0.75%
enfermedades 7 0.75%
xico 7 0.75%
nacional 7 0.75%
sobre 6 0.64%
conoce 6 0.64%
programas 6 0.64%
cient 6 0.64%
desarrollo 6 0.64%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Sitios de interés
Conoce al INSP
Presencia INSP
Servicios Locales
<I> (14)
<EM> (19)— ver 76 fotos —
— ver 56 fotos —
— ver video —
— ver 171 fotos —
<STRONG> (4)Celebran el 20 aniversario del Centro de Investigación en Sistemas de Salud
Homenaje al Dr. Mario Henry Rodríguez López
Sonia Hernández participa en el VII Seminario de Alimentación Escolar
2do Concurso Nacional: Resolución de un Caso de Salud Pública

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.


Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

2.60 seconds - 4.95 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
1.84 s 0.01 s 0.01 s 0.00 s 1.03 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

13 Kb (12,867 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
13 Kb (12,867 bytes) 11 Kb (11,086 bytes) 2 Kb (1,781 bytes) 622.46 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

10 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

1 Email Address (b************ was detected on this page.

Redirect Count

1 redirection was detected for loading this page.


HTTPS is not implemented for your page.

WWW Resolve

Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization

IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore

You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
145 35 180

Too many links (180), it may be considered as spam!

Internal Links (link to pages within this domain) - 145
URL Anchor Text Instituto General¿Quiénes somos?ón y visión directivoónía fotográficaía de videos del Director Gener... Técnicoón en Salud Poblac...ón en Sistemas de ...ón en Nutrición y...ón sobre Enfermeda...ón en Evaluación ... de Investigación en ...ón para Decisiones e...ón académicaónón y control de cánc... y grupos vulnerablesón y control de enfer...ón y control de tuber... ambientalón de lesiones y viol... sexual y prevención de...ón de estilos de vida ... en salud pública... humanos en saludón social en saludón de programas y pol..., diabetes y enfermeda...ón reproductivaón editorial Comunicación Cient... editoriales anterioresón de acciones para...ón estratégica institucionales institucionales Scorecard (BSC) organizacional de interésías al Desempeño Inst... con medios de comunic...é de información Focalizada de Programas Presu... emitidas por l... y opinionesón de cuentasón ciudadana de obligaciones de Tran... del Sitioás información de actualización: Preve...ás informaciónía Mundial de la Salud: venc...ás información del INSP compar...ás información multidisciplinario d...ás información en Ciencias en Enfer... Escuela de Salud Pública ... Centros de Investigación Líneas de Investigación de interés impartidos por la SSA ... organizaciones Mundial y P... e información sobre ...ón para la toma de d... ENIM 2015 es la implementac... biblioteca, un aula, el aud... y Protocolo para la Ela..., información y r... Programa de Gestión Ambien...ías que muestran de f... Encuestoteca ... la información que l... los resultados y el sit...
http://alimentosescolares.insp.mxDe vuelta a clases con mochila..., talleres, diplomados y... y reglamentación...

External Links (link to pages on other websites) - 35
URL Anchor Text
http://portaltranspa...hod=showOrganigrama&_idDependencia=12270Organigrama académica académicaía AcadémicaSalud Pública de Mé... apoyo a la salud de los ni... recursos humanos de alto... el enfoque en EcoSalud ... Consejo Nacional de Ciencia... principal objetivo de estas... Asociación está integrada...
http://saludpublica.mxRevista científica interdisci... mediciones riguros...ón civil cuyo prop... Facebook Twitter YouTubeía de Integración...ía de Prevención ...
http://www.dged.salud.gob.mxDirección General de Evaluaci... Association of N... de Práctica sobre e...ón Entornos A.C. Road Traffic Injuries Rese...!/instituciones/insp/Datos Abiertos del INSP

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
40 40 0

Excellent! all images are associated with an ALT value.

Image URL - 40
URL ALT Text Secretaría de Salud Instituto Nacional de... de Manzana animada Virtuales Oferta Académica la OMS a reducir consumo... Técnico para las Alte... para la política p... Nacional de los Niño... el INSP y Protocolo para la Ela... Global de Tabaquismo ... EcoINSPías INSP grafica y datos estadí... Bibliotecas Virtuales EcoSalud Nacional de Salud y N... de niños en escuelas ...ías alimentarias y de activ..., talleres, diplomados y... IANPHI del más reciente núm... de Métrica y Evalua... manuales y malleteón del INSP ante ... de API Instituciones focalizadaé de Ética en Investiga... Alianza INSP PAT Convocatorias Eventos Boletín institucional Secretaría de Salud Portal de Obligacione... INFOMEX INAI

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
0 5 5

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
15 13 28

Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics


Excellent! the website implements Google Analytics.

Google Page Rank


Excellent! the website has a high page rank (7/10).


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 122
  Facebook Shares 272
  Facebook Comments 119
  Tweets 4
  LinkedIn 2

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found



Excellent! the website has a good Trustworthiness Score (60/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe

No Child Safe Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

176,627th most visited website in the world.
2,247th most visited website in Mexico  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at Mexico  
the most site visitors come from Mexico  

Excellent! your server is located close to most of your site visitors.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

21 years, 180 days old ( 1st registered on : 1995-01-02 )

excellent, the domain age is old enough.

Domain Expires

0 years, 184 days from today ( expires on : 2017-01-01 )

domain is expiring in less than a year.

Domain Info ( 7 characters )

Domain Registrar : NIC Mexico

Domain Created On Last Modified On Expires On
1995-01-02 2015-12-29 2017-01-01
21 years, 180 days old 0 years, 184 days ago 0 years, 184 days from today
21 years, 180 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 184 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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