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Excellent Practice23
Improvement Could be Made14
Critical Issues to Attend13
Apr 17, 2016 09:21 PM
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Recommended Actions

  • Set meta description for your page.
  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 110 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • ...     62
  • Register To View All >>

Detailed Reviews


Home - Insurance Institute of India

Words count: 6    Unique Words: 6    Length: 35 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Home - Insurance Institute of India

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  agents  amp  annual  association  booking  brokers  candidates  certificate  committee  corporate  course  diploma  draft  edition  education  english  examination  exams  forms  help  hindi  india  institute  insurance  manual  material  members  offline  online  oriya  photo  punjabi  registration  revised  session  study  surveyors  training  work 

Top 20 Keywords

Total Terms Count: 1,033

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
insurance 45 4.36%
diploma 20 1.94%
examination 19 1.84%
institute 17 1.65%
help 14 1.36%
booking 14 1.36%
certificate 13 1.26%
revised 13 1.26%
manual 13 1.26%
edition 13 1.26%
work 12 1.16%
online 12 1.16%
registration 10 0.97%
amp 9 0.87%
exams 9 0.87%
english 9 0.87%
training 9 0.87%
india 9 0.87%
corporate 8 0.77%
agents 8 0.77%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Sunday, April 10, 2016
Insurance Institute of India


Insurance Institute of India


<I> (1)Sign In
<STRONG> (21) For Attention of Members of Madras Insurance Institute- Click here    GIC Re sponsors course fee of our one year PG Diploma course in Insurance Marketing    Study Course Material will be supplied only up to 18th March 2016.   The E-Training of Corporate Agent registration available on III portal under IRDAI Examinations menu->Corporate Agent. The exam will start from 20th March,2016.   New subject IC 76 – Aviation Insurance has been introduced from May 2016 Offline Examination and Study Material is also available for sale.    Registration for Insurance Brokers renewal online training has been launched under the IRDAI examination menu from 01 Feb 2016.    January-March 2016 issue of 'The Journal' is published.     Introduction of Certificate course on "Compliance, Governance and Risk Management in Insurance"    Themes for The Journal - 2016     Admission for PGDHI course open in February 2016. GIC Re sponsors full course fee of a few students    'Register for Group Corporate Membership of Online Lending Library'.    Candidates having credit points under multiple registration numbers    Click Here. "Research Grants for pursuing PhD in Insurance Domain Launched" For details Click Here.   
Welcome to Insurance Institute of India
Designed & Developed by CMC Ltd.
  Scheme of arrangement between     the III and the Chartered Insurance     Institute, London.
  Scheme of arrangement between     the III and the Chartered Insurance     Institute, London.
  International Certification in    "Life & General Insurance".
  International Certification in    "Life & General Insurance".
  Professional Examination     Registration/Paper Enrollment
  Professional Examination     Registration/Paper Enrollment
   Insurance Brokers(Only Freshers)
   Insurance Brokers(Only Freshers)
    Insurance Renewal Brokers      Online Training
    Insurance Renewal Brokers      Online Training
 College Of Insurance
The Journal/eNewsletter

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.


Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

1.17 seconds - 13.37 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
2.23 s 0.02 s 0.02 s 0.00 s 1.25 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

16 Kb (15,640 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
16 Kb (15,640 bytes) 9 Kb (8,574 bytes) 7 Kb (7,066 bytes) 121.34 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

110 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

2 redirections were detected for loading this page.


Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites;jsessionid=42E6BCBDEB023525D131988D13DEE7F5 and are resolved to the same url :;jsessionid=42E6BCBDEB023525D131988D13DEE7F5

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization

Excellent! IP address of the site is forwarded to its domain name site;jsessionid=F727FC87EB8EDC0FF95E049DE453431E.

URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore

You have 15 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
232 28 260

Too many links (260), it may be considered as spam!

Internal Links (link to pages within this domain) - 232
URL Anchor Text to Content Institute of India Institute of India In Create An Account us Tribute Education In India -... Of Insurance Instit... & Vision of Association & Ru... Body Chairman, BOE Presidents Members;j...25D131988D13DEE7F5Voting Council Member Council Member;j...25D131988D13DEE7F5Non-Voting Council Member Committee of Education Presidents Committee for College... Committee Committee Review Committee;j...25D131988D13DEE7F5CPD Steering Committee Committee for Researc... Account Reports Annual Account Annual Account Annual Account Annual Account Annual Account of Diploma & Certifi... of Diploma & Certifi... of Diploma & Certifi... Addresses Address / Diploma Examinat... / Associateship / F... Diploma Examinatio... Offered Certificate / ... for Examination Forms Registration Form Form for Already Registe... Retotalling Form Point System Examinations Life Insurance / Diploma Examinat... / Associateship / F... Diploma Examinatio... in Marine Insurance in Fire Insurance in Foundation Casualty... in Foundation Casu... Programme in Advan... in Health Insurance in Life Insurance Unde..., Governance and Ris... Examinations licensing Test for Insuran... Hand Book Table of Q. P. Examination Schedule Examination Schedule for Diploma of Fellows and Assoc... of Diploma – Diploma, Transcrip... Papers Ticket- Offline Exam Scheme Winners 2 -2014 1 -2014 2 - 2013 1 - 2013 2 – 2012 1 – 2012 2011 2011 Examinations Exam Notice Exams - Procedures

External Links (link to pages on other websites) - 28
URL Anchor Text Of Insurance;jsessionid=42E6...25D131988D13DEE7F5Portal For Agents Examination National Insurance Academy;jsessionid=42E6BCB...25D131988D13DEE7F5Insurance Regulatory & Develop...;jsessionid=42E6BCBDE...25D131988D13DEE7F5Chartered Insurance Institute;jsessionid=42E6BCBD...25D131988D13DEE7F5AICPCU;jsessionid=42E6BCB...25D131988D13DEE7F5National Insurance Academy;jsessionid=42E6BCBDEB...25D131988D13DEE7F5Institute for Global Insurance...;jsessioni...25D131988D13DEE7F5LOMA;jsessionid=...25D131988D13DEE7F5Institute of Actuaries of Indi... Re sponsors course fee of ... 2016/index.htmlJanuary-March 2016 issue of 'T... for The Journal - 2016 for PGDHI course ope...'Register for Group Corporate ... & Developed by CMC Lt... POST GRADUATE DIPLOMA IN INS... 2016/index.html 'The Journal January-March 2... POST GRADUATE DIPLOMA IN HEA... 'Themes for The Journal - 20... 'PH.D. PROGRAMME IN BUSINESS... Of Insurance Journal/eNewsletter

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
22 1 21

21 images do not have Alt values.

Image URL - 22
URL ALT Text Icon

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
14 3 17

You have 14 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
19 3 22

You have 19 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank


Excellent! the website has a high page rank (4/10).


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has a poor social media engagement.

  Facebook Likes 0
  Facebook Shares 0
  Facebook Comments 0
  Tweets 0
  LinkedIn 1

Social Media Integration

Good! your site is integrated with social media.

Twitter AccountNot Found
Google+ PageNot Found



Excellent! the website has a good Trustworthiness Score (64/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe


Excellent! the website has a good Child Safe Score (97/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

193,161th most visited website in the world.
19,038th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at India  
the most site visitors come from India  

Excellent! your server is located close to most of your site visitors.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

14 years, 288 days old ( 1st registered on : 2001-10-09 )

excellent, the domain age is old enough.

Domain Expires

0 years, 76 days from today ( expires on : 2016-10-09 )

domain is expiring in less than a year.

Domain Info ( 29 characters )


Domain Created On Last Modified On Expires On
2001-10-09 2013-10-09 2016-10-09
14 years, 288 days old 2 years, 288 days ago 0 years, 76 days from today
14 years, 288 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 76 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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