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DMV Practice Permit Test Free UK Driving Theory Test Driver's Knowledge Test Australia Singapore Basic Theory Test favicon Home - Insurance Institute of India Estimated Worth : 42,789 $

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Overall SEO Report For
Excellent Practice9
Improvement Could be Made13
Critical Issues to Attend6
SEO Score :

IP address of is : The domain was created on 2001-10-09 and it is 12 years, 315 days old. It will expire on 2016-10-09 which is 2 years, 50 days from today. The homepage of website has a size of 70522 bytes, and a text size of 6110 bytes, its Text to Code Ratio is 9.49% Homepage of has 174 links, 156 link to internal pages, while 18 link to pages on other websites. It takes 3.12 s ( 22.60 Kb/s ) to load the website Rating: 3.0 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-08-18 09:58     Update Now >>

Content Analysis



Home - Insurance Institute of India

Words count: 6    Unique Words: 6    Length: 35 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

: Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

: Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Google SEPR Preview

Home - Insurance Institute of India

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Charset : UTF-8
Language : en-us
WWW Resolve

: Excellent! the websites and are resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
Shortcut Icon


Excellent! the website has a shortcut favicon image.


: the website does not have a RSS Feed.


: Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

: XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Google Analytics

: Analytics Service is not implemented for the site.


: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
DMOZ Listing

: No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project


: 64

Excellent! the website has a good Trustworthiness Score (64/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 96
Safe Browsing

: Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Total Size

: 71 Kb (70,522 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
71 Kb (70,522 bytes) 6 Kb (6,110 bytes) 64 Kb (64,412 bytes) 9.49 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 3.12 seconds - 22.60 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
10.07 s 0.08 s 0.07 s 0.02 s 5.64 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
156 18 174

Too many links (174), it may be considered as spam!

Internal Links (link to pages within this domain) - 156
URL Anchor Text to Content Institute of India Institute of India In Create An Account us Tribute Education In India -... Of Insurance Instit... & Vision of Association & Ru... Body Chairman, BOE Presidents Members Council Member Council Member Council Member Committee of Education Presidents Committee for College... Committee Committee Review Committee Steering Committee Committee for Researc... Account Reports Annual Account Annual Account Annual Account Annual Account of Diploma & Certifi... of Diploma & Certifi... Addresses Address / Diploma Examinat... / Associateship / F... Diploma Examinatio... for Examination Forms Registration Form Form for Already Registe... Retotalling Form Point System Examinations Life Insurance / Diploma Examinat... / Associateship / F... Diploma Examinatio... in Marine Insurance in Fire Insurance in Foundation Casualty... in Foundation Casu... Programme in Advan... in Health Insurance in Life Insurance Unde... Examinations licensing Test for Insuran... Hand Book Table of Q. P. Examination Schedule Examination Schedule for Diploma of Fellows and Assoc... of Diploma – Diploma, Transcrip... Papers Ticket Winners 2 - 2013 1 - 2013 2 – 2012 1 – 2012 2011 2011 Examinations Exam Notice Exams - Procedures Material for Agents Pre-... of Service Provider Exam licensing Test for Insuran... Forms Form Manual Surveyors Material Online For eLearning List Material Dispatch Status Payment Institutes Institutes of ALC for ALC For ALC Desk To III Manual for New candidates Manual for Already Regist... Manual -Surveyors Manual for Forgot Usernam... Manual for Forgot Passwor... Manual for ONLINE Slot / ... Manual for Photo Upload for Photo Upload for Resizing Photo Ima... Links Institute Links us Study Course of IC 33 ... of May-2014(Offline Exa... declared May-2014 OFFLI... Manual for ONLINE exam sl... Here Here us for Webinar Annual Conference  & 115... Coaching Control Workshop  Natural Catastrophes   Cha... for e-Learning Essay Writing   Comp... ONLINE Exam   May-201... MAY-2014 Result Subject List / Retotal Dates of arrangement between ... Certification in... Examination    ... exam centers list Schedule for ONLINE Examinat... Service grants

External Links (link to pages on other websites) - 18
URL Anchor Text;jsessionid=1E64971BA9E827745AA0805C15FD5519Portal For Agents Examination;jsessionid=1E64971BA9E827745AA0805C15FD5519Insurance Regulatory & Develop...
...//;jsessionid=1E64971BA9E827745AA0805C15FD5519Chartered Insurance Institute
.../;jsessionid=1E64971BA9E827745AA0805C15FD5519AICPCU;jsessionid=1E64971BA9E827745AA0805C15FD5519National Insurance Academy
...://;jsessionid=1E64971BA9E827745AA0805C15FD5519Institute for Global Insurance...;jsessionid=1E64971BA9E827745AA0805C15FD5519LOMA;jsessionid=1E64971BA9E827745AA0805C15FD5519Institute of Actuaries of Indi... are invited fo...
.../NewsLetter_SWF 2014-2015/Journal April-June 2014/index.htmlApril-June 2014 issue of 'The ...'Register for Group Corporate ... & Developed by CMC Lt...'Themes for 2014 - 2015 issue ...
.../NewsLetter_SWF 2014-2015/Journal April-June 2014/index.html 'The Journal - April- June 2... Test for Online Licentiat... Of Insurance Journal/eNewsletter

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Underscore In URL

URLs with underscore
URL Anchor Text Institute of India In Create An Account Tribute Education In India -... Of Insurance Instit... Chairman, BOE Annual Account Annual Account 2011 2011 Institutes Institutes Manual for Already Regist... ONLINE Exam   May-201... MAY-2014

You have 16 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Blog Or News Release

: There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
Broken Links

Broken Links
URL Anchor Text of Association & Ru...

You have 1 broken links.

Broken links give bad impression of your site`s usability, reliability and credibility, search Engines do not like broken links

1. check your site regularly to ensure all links are properly set.
2. correct or remove broken links as soon as possible.
3. test all the links whenever there is new update been introduced to your site

Style Block In Same Page Links to External Style Files Total
14 3 17

You have 14 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
19 3 22

You have 19 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Total Images Alt Present Alt Missing
23 1 22

22 images do not have Alt values.

Image URL - 23
URL ALT Text Icon

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Wednesday, August 20, 2014
Insurance Institute of India


Insurance Institute of India


<I> (1)Sign In
<STRONG> (15)Revised Study Course of IC 33 (Life Insurance Agent) Launched on 11th July,2014     Result of May-2014(Offline Exam) is Declared.    Articles/Papers are invited for 2014 - 2015 issues of 'The Journal'.     April-June 2014 issue of 'The Journal' is published.    Result declared May-2014 OFFLINE Examination.    Help Manual for ONLINE exam slot booking / Hall ticket print.    'Register for Group Corporate Membership of Online Lending Library'.    Candidates having credit points under multiple registration numbers     Click Here. "Research Grants for pursuing PhD in Insurance Domain Launched" For details Click Here.   
Welcome to Insurance Institute of India
Designed & Developed by CMC Ltd.
  Scheme of arrangement between     the III and the Chartered Insurance     Institute, London.
  Scheme of arrangement between     the III and the Chartered Insurance     Institute, London.
  International Certification in    "Life & General Insurance".
  International Certification in    "Life & General Insurance".
  Professional Examination     Registration/Paper Enrollment
  Professional Examination     Registration/Paper Enrollment
 College Of Insurance
The Journal/eNewsletter

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 734

It is nice! the word density is quite ok.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. insurance 31 4.22%
#2. diploma 15 2.04%
#3. institute 13 1.77%
#4. online 10 1.36%
#5. help 10 1.36%
#6. india 9 1.23%
#7. amp 9 1.23%
#8. examination 9 1.23%
#9. manual 9 1.23%
#10. examinations 8 1.09%
#11. exam 7 0.95%
#12. committee 7 0.95%
#13. annual 6 0.82%
#14. certificate 6 0.82%
#15. account 6 0.82%
#16. may- 5 0.68%
#17. list 5 0.68%
#18. surveyors 5 0.68%
#19. education 5 0.68%
#20. council 5 0.68%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Server Header Analysis

Wed, 20 Aug 2014 07:52:01 GMT
Wed, 20 Aug 2014 08:16:23 GMT
Wed, 20 Aug 2014 08:16:24 GMT
Apache/2.2.15 (Red Hat)
text/html; charset=iso-8859-1
Keep-Alive : timeout=15, max=100
Via : 1.1 ID-0002262017100250 uproxy-2
Servlet 2.5; JBoss-5.0/JBossWeb-2.1
Servlet 2.5; JBoss-5.0/JBossWeb-2.1
Content-Length : 374
Set-Cookie : JSESSIONID=9B766A0569B58F64985E25C8AE2B08AF; Path=/; Secure
Liferay-Portal : Liferay Portal Community Edition 6.0.5 CE (Bunyan / Build 6005 / August 16, 2010)
Etag : "0"

Domain/Whois Analysis

Domain Info

: ( 29 characters )


Domain Created On Last Modified On Expires On
2001-10-09 2001-10-09 2016-10-09
12 years, 315 days old 12 years, 315 days ago 2 years, 50 days from today
12 years, 315 days old

Domain Name Servers used by
DNS Name IP Address

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.