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Excellent Practice35
Improvement Could be Made7
Critical Issues to Attend8
Apr 17, 2016 09:20 PM
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Recommended Actions

  • Create a XML sitemap for your site.
  • Move the 32 inline css components to an external style sheet file.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     46
  • Register To View All >>

Detailed Reviews

Title - The Jerusalem Post newspaper's online edition

Words count: 9    Unique Words: 9    Length: 57 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

The Jerusalem Post is the leading news source for English speaking Jewry since 1932. Covering Israel news,updates on the Israeli-Palestinian conflict, Middle East and the Jewish World

Words count: 27    Length: 183 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview - The Jerusalem Post newspaper's online ...
The Jerusalem Post is the leading news source for English speaking Jewry since 1932. Covering Israel news,updates on the Israeli-Palestinian conflict, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Breaking news, Israel news, syria news, iran news, egypt news, the jerusalem post, Breaking news

Words count: 15    Length: 91 characters    keyword phrases count : 7

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
2 words:86% (6/7)
breaking news 0   (0%)
israel news 0   (0%)
syria news 0   (0%)
iran news 0   (0%)
egypt news 0   (0%)
breaking news 0   (0%)
3 words:14% (1/7)
the jerusalem post 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

after  anti-semitic  attacks  books  days  deg  elis  exclusive  force  health  isis  islamic  israel  israeli  jerusalem  jewish  jews  jpost  kosher  news  open  passover  rabbis  reports  sanders  says  security  service  state  talks  targeting  terror  trees  trump  turkey  two  visiting  waters  week  worlds 

Top 20 Keywords

Total Terms Count: 2,700

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
israel 44 1.63%
news 31 1.15%
jpost 26 0.96%
jerusalem 23 0.85%
israeli 19 0.70%
reports 14 0.52%
trees 12 0.44%
deg 12 0.44%
waters 10 0.37%
says 10 0.37%
isis 10 0.37%
after 10 0.37%
week 10 0.37%
two 9 0.33%
kosher 9 0.33%
force 9 0.33%
visiting 9 0.33%
security 8 0.30%
state 8 0.30%
jews 8 0.30%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Roseanne Barr sounds off on the one subject that has given her solace: Israel


Don't Miss
Analysis And Features
Arab-Israeli Conflict
Jpost Opinion
Politics & Diplomacy
Israel News
Middle East
Not Just News
Business & Innovation
JPost Blogs
More In Israel


Exclusive: Israel warns German banks over anti-Semitic BDS accounts
Watch: Saudi news anchor urges fellow Muslims to 'feel shame' over terrorist attacks
Israel raises Turkey terror threat level, calls on citizens to leave immediately
Israeli Orthodox rabbis draft homosexual ‘containment’ document
Obama to discuss Islamic State at CIA next week
Anti-Israel graffiti found defacing UK campus after ambassador's visit
Rome community prepares hundreds of Passover packages for low-income Jews
On 2nd Israel visit, Kevin Costner dismisses BDS champion Roger Waters
This week in 60 seconds: Pilots ditch their planes
Security and Defense: First in the line of fire
Explosion targeting IDF bulldozer detonates on Gaza border
PM: Abbas move to condemn settlements at UN will push negotiations further away
Report: Hamas taps over 1,000 terror operatives to dig Gaza tunnels
Israeli security forces nab terror cell targeting motorists on Route 443
Experts: Annual 'Anonymous' cyber-attack effort largely unsophisticated, unsuccessful.
Terror victim Taylor Force honored in TA 30 days after Jaffa attack
Wanted for sex crimes, fugitive rabbi Berland arrested in South Africa
Monica Lewinsky tackles cyber hate in the Israeli-Palestinian conflict
Top US news contributors call Cruz's 'New York values' comment anti-Semitic
Bernie Sanders clarifies statements on 2014 Gaza war after speaking to ADL
Stanford student leader: It’s not anti-Semitic to claim Jews control media, economy
Sanders accepts Vatican invitation, hopes to meet Pope Francis
Belgium seizes key suspects in ISIS attacks in Paris, Brussels
Foreign Affairs: What after ISIS?
Seven killed, 15 injured in ISIS blast in Sinai
Hezbollah blasts Egyptian provider for dropping its Al-Manar TV
Anti-Israel protesters crash Jerusalem mayor Barkat's talk in San Francisco
Russian forces demine territory outside Palmyra.
This week in 60 seconds: Pilots ditch their planes
Rebels announce the assassination of Asma Assad's bodyguard
Kerry: Russia has played 'constructive role' in Middle East
Video Comment: Field executions and other blood libels
Exclusive: Some Trump Vodka, popular as kosher for Passover spirit, may not be kosher
Star Catcher: Astrology for the week of April 8, 2016
‘There’s no such thing as bad dialogue,’ says ‘Forbes’ editor in Jerusalem
Israeli, American researchers create worlds smallest diode
Israel and US closer than ever due to fears of cyber-terror targeting power grids
80% of Israelis: Health is good
Barry Manilow to bring the Copacabana to Israel
Jewish comedian Amy Schumer not laughing about magazine featuring her as 'plus-size'
It’s all 4 Jason
Miracle baby of Macedonia
The Jerusalem Post Group
Tools and services
Promo Content
Sites Of Interest
<I> (44)
<STRONG> (1)The Jerusalem Post - Israel News

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.


Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

1.15 seconds - 55.49 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
9.12 s 0.07 s 0.06 s 0.02 s 5.11 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

64 Kb (63,819 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
64 Kb (63,819 bytes) 21 Kb (21,496 bytes) 42 Kb (42,323 bytes) 50.79 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

32 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.


HTTPS is not implemented for your page.

WWW Resolve

Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore

You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
492 33 525

Too many links (525), it may be considered as spam!

Internal Links (link to pages within this domain) - 492
URL Anchor Text Page news News Conflict East Just News News WITH Nefesh B’Nefe... Report Jerusalem & Innovation Conflict ▼ Abbas move to condemn sett... victim Taylor Force hon...'Everything about Iron Dome ha... security forces nab te... News ▼ Orthodox rabbis draft ... Israel warns German... raises Turkey terror th... 2nd Israel visit, Kevin Cos... & Diplomacy on Palestinian Security ...‘Ties with Romania wonâ... confab focuses on divisi..., Turkey hold more recon... 2nd Israel visit, Kevin Cos... musician Mordechai...’s all 4 Jason baby of Macedonia, Mac TA continue tit... TA, Ness Ziona triumph in ..., Beersheba simply too go... TA beats Greens to strengt... ▼ cost of war off the High Court One: Inconvenient genoc... Tazria – A Jew ... East ▼ Saudi news anchor urges... to discuss Islamic State... executes 175 kidnapped wo... killed, 15 injured in IS... News France allows crew to avoi... military official warn... France stewardesses refuse... Missiles, not talks,... Threat to discuss Islamic State... executes 175 kidnapped wo... axis likely ...'s UN envoy warns world ... ▼ community prepares hundre... graffiti found def... US news contributors call ... Haredi man stabbed mul... & Innovation ▼ of Israelis: Health is goo... Aviv car-sharing service t... hospital heads to be s... stroke and neurosurgery fa... & Science of Israelis: Health is goo... hospital heads to be s... stroke and neurosurgery fa... Ministry okays physicia... energy secretary Moniz hope... advances, environmenta... and Israel to expand energy... from 36 countries tr... Aviv car-sharing service t..., American researchers ... and US closer than ever... Talk: Saban and Disney in... Elections ▼ Sanders clarifies state... from Wisconsin, Republican ... Positive US-Israel ti... Donald Trump: A Jewish ... Just News ▼ The #PowerofPuppies Some Trump Vodka, p... Photographs that you could ... Images that will make us al... Some Trump Vodka, p... Corruption, manslaug...

External Links (link to pages on other websites) - 33
URL Anchor Text;s=0;k= reporters Twitter box ... Lite research paper - discover ... Twitter followers Hapoalim Israel'... Post Lite us on Google+
http://www.danhotels.c..._content=footer&utm_campaign=jpost-danJerusalem Hotels Jerusalem Hotel Online Deals and coupon co... rental Israel Israel News Design & Strategy

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
45 17 28

28 images do not have Alt values.

Image URL - 45
URL ALT Text Jerusalem Post - Israel Ne... Yehuda market Meir Mensch man walks past a logo of Com... news anchor jewish synagogue knesset militants Regev Yaalon and Netanyahu Danon addressing the UN ... Werner Lohannis Israel Ethiopians ceremony President Recep Tayyip... 303253&w=52&h=49 Jerusalem Post - Israel Ne...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
1 4 5

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
75 10 85

Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page news Israel News

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics


Excellent! the website implements Google Analytics.

Google Page Rank


Excellent! the website has a high page rank (8/10).


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains

Excellent! You do have a lot of root domains (233) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 6,785
  Facebook Shares 14,425
  Facebook Comments 4,520
  Tweets 270
  LinkedIn 0

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ Page



Excellent! the website has a good Trustworthiness Score (89/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe


Excellent! the website has a good Child Safe Score (87/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

7,195th most visited website in the world.
3,322th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at Israel  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

19 years, 298 days old ( 1st registered on : 1996-09-30 )

excellent, the domain age is old enough.

Domain Expires

3 years, 64 days from today ( expires on : 2019-09-29 )

excellent, the domain is not expiring too soon.

Domain Info ( 9 characters )

Domain Registrar : NETWORK SOLUTIONS, LLC.

Domain Created On Last Modified On Expires On
1996-09-30 2014-03-16 2019-09-29
19 years, 298 days old 2 years, 131 days ago 3 years, 64 days from today
19 years, 298 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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