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Overall SEO Report For
Excellent Practice19
Improvement Could be Made7
Critical Issues to Attend6
SEO Score :

IP address of is : The domain was created on 1995-11-14 and it is 18 years, 293 days old. It will expire on 2017-11-13 which is 3 years, 71 days from today. The homepage of website has a size of 207140 bytes, and a text size of 27522 bytes, its Text to Code Ratio is 15.32% Homepage of has 441 links, 429 link to internal pages, while 12 link to pages on other websites. It takes 0.13 s ( 1,575.36 Kb/s ) to load the website Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-09-01 18:11     Update Now >>

Content Analysis



HOME - KWWL - Eastern Iowa Breaking News, Weather, Closings

Words count: 10    Unique Words: 9    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term -
Repeat Count 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

: KWWL is eastern Iowa's homepage for breaking news, severe weather, video and sports, with newsrooms in Waterloo, Dubuque, Cedar Rapids and Iowa City.

Words count: 23    Length: 149 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SEPR Preview

HOME - KWWL - Eastern Iowa Breaking News, Weather, ...
KWWL is eastern Iowa's homepage for breaking news, severe weather, video and sports, with newsrooms in Waterloo, Dubuque, Cedar Rapids and Iowa City.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

: Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

after  against  ball  business  city  county  crash  dubuque  eastern  edt  family  game  hawk  hawkeyes  here  injured  iowa  kwwl  main  man  monday  new  news  night  people  police  released  say  says  september  state  steele  storm  struck  team  tuesday  updated  video  weather  week 

Top 20 Keywords

: Total Terms Count: 3,342

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. iowa 50 1.50%
#2. tuesday 45 1.35%
#3. edt 45 1.35%
#4. september 42 1.26%
#5. kwwl 32 0.96%
#6. state 26 0.78%
#7. city 25 0.75%
#8. news 24 0.72%
#9. man 17 0.51%
#10. video 16 0.48%
#11. after 16 0.48%
#12. updated 16 0.48%
#13. new 16 0.48%
#14. eastern 15 0.45%
#15. monday 15 0.45%
#16. week 13 0.39%
#17. main 12 0.36%
#18. weather 12 0.36%
#19. crash 11 0.33%
#20. here 11 0.33%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


HOME - KWWL - Eastern Iowa Breaking News, Weather, Closings


Iowa HeadlinesIowa HeadlinesMore>>
U.S. & WorldMore>>
Top Headlines [menu82_2-C128862]News SubnavMore>>
Top Sports Headlines [menu82_4-C128863]Sports SubnavMore>>
Featured ReportsMore>>
You Decide
Most Popular


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City Engineer: 4th Street bridge closed in Waterloo for 8 weeks
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Family: Joan Rivers on life support
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'Madden 15' glitch shrinks former Hawkeye linebacker
<B> (1)You Decide
<EM> (32)Updated: wnRenderDate('Tuesday, September 2, 2014 10:52 PM EDT', '', false);
Tuesday, September 2, 2014 10:52 PM EDT
Updated: wnRenderDate('Tuesday, September 2, 2014 5:42 PM EDT', '', false);
Tuesday, September 2, 2014 5:42 PM EDT
Updated: wnRenderDate('Tuesday, September 2, 2014 10:24 PM EDT', '', false);
Tuesday, September 2, 2014 10:24 PM EDT
Updated: wnRenderDate('Tuesday, September 2, 2014 8:42 PM EDT', '', false);
Tuesday, September 2, 2014 8:42 PM EDT
Updated: wnRenderDate('Tuesday, September 2, 2014 7:27 PM EDT', '', false);
Tuesday, September 2, 2014 7:27 PM EDT
Updated: wnRenderDate('Tuesday, September 2, 2014 7:23 PM EDT', '', false);
Tuesday, September 2, 2014 7:23 PM EDT
Updated: wnRenderDate('Tuesday, September 2, 2014 7:07 PM EDT', '', false);
Tuesday, September 2, 2014 7:07 PM EDT
Updated: wnRenderDate('Tuesday, September 2, 2014 7:04 PM EDT', '', false);
Tuesday, September 2, 2014 7:04 PM EDT
<STRONG> (1)Member Center:

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

: en-us

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

: utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Shortcut Icon


Excellent! the website has a shortcut favicon image.


: the website does not have a RSS Feed.



Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

: XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 0.13 seconds - 1,593.38 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
29.59 s 0.23 s 0.21 s 0.06 s 16.57 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 207 Kb (207,140 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
207 Kb (207,140 bytes) 28 Kb (27,522 bytes) 180 Kb (179,618 bytes) 15.32 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
WWW Resolve

: the website and DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Broken Links

Broken Links

You have 5 broken links.

Broken links give bad impression of your site`s usability, reliability and credibility, search Engines do not like broken links

1. check your site regularly to ensure all links are properly set.
2. correct or remove broken links as soon as possible.
3. test all the links whenever there is new update been introduced to your site

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
429 12 441

Too many links (441), it may be considered as spam!

Internal Links (link to pages within this domain) - 429
URL Anchor Text  RADAR Headlines Live Streaming Blogs the KWWL news app US

External Links (link to pages on other websites) - 12
URL Anchor Text KWWL's profile on Pinter... 7.2 Public File
https://stations.fcc....%20Report%202013%20(13805790123513).pdfEEO Report
http://www.careersatq...ry/23527114/mobile-terms-and-conditionsMobile Privacy Policy & Terms ...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
45 7 38

38 images do not have Alt values.

Image URL - 45
URL ALT Text included included included

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
11 5 16

Too many (5) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 5
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
65 13 78

Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
DMOZ Listing

: Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

: Analytics Service is not implemented for the site.

Blog Or News Release

Link to Blog / News Release Page Blogs

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

: 73

Excellent! the website has a good Trustworthiness Score (73/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 74
Safe Browsing

: Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Server Header Analysis

Location :
Wn : Redirect01
Wed, 03 Sep 2014 03:03:00 GMT
Wed, 03 Sep 2014 03:03:01 GMT
Mime-Version : 1.0
Expires : Wed, 03 Sep 2014 03:03:01 GMT
Connection : close
Set-Cookie : ClientGroup=1; expires=Wed, 02-Sep-2015 03:03:01 GMT

Domain/Whois Analysis

Domain Info

: ( 8 characters )

Domain Registrar : NETWORK SOLUTIONS, LLC.

Domain Created On Last Modified On Expires On
1995-11-14 1995-11-14 2017-11-13
18 years, 293 days old 18 years, 293 days ago 3 years, 71 days from today
18 years, 293 days old

You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.