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macif.fr favicon MACIF | Assurance Auto et Moto, Mutuelle Santé, Assurance Habitation, Banque macif.fr Estimated Worth : 295,316 $

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Overall SEO Report For macif.fr
Excellent Practice18
Improvement Could be Made10
Critical Issues to Attend4
SEO Score :
71.88


IP address of macif.fr is : 195.25.232.194. The domain macif.fr was created on 1997-04-23 and it is 17 years, 131 days old. It will expire on unknow which is -45 years, -244 days from today. The homepage of website macif.fr has a size of 149765 bytes, and a text size of 6644 bytes, its Text to Code Ratio is 4.64% Homepage of macif.fr has 203 links, 190 link to internal pages, while 13 link to pages on other websites. It takes 1.74 s ( 86.16 Kb/s ) to load the website macif.fr.

macif.fr Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-08-30 20:36     Update Now >>

Content Analysis

Title

:

MACIF | Assurance Auto et Moto, Mutuelle Santé, Assurance Habitation, Banque


Words count: 10    Unique Words: 9    Length: 77 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Assurance
Repeat Count 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Macif: Assurance, Mutuelle et Banque. Réaliser vos devis assurance auto, moto, assurances habitation et scolaire et mutuelle santé en ligne. A la MACIF, l’assuré est aussi l’assureur.

Words count: 30    Length: 190 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SEPR Preview

:
MACIF | Assurance Auto et Moto, Mutuelle Santé, ... www.macif.fr/
Macif: Assurance, Mutuelle et Banque. Réaliser vos devis assurance auto, moto, assurances habitation et scolaire et mutuelle santé en ligne. A la MACIF, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

: assurance auto, moto, assurance habitation, banque, mutuelle sante

Words count: 8    Length: 66 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :40% (2/5)
moto 2   (0.26%)
banque 2   (0.26%)
2 words keyword phrases :60% (3/5)
assurance auto 43   (5.52%)
assurance habitation 41   (5.26%)
mutuelle sante 2   (0.26%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

accident  activit  aide  aliser  assurance  aussi  auto  calculer  camping-car  demander  des  deux-roues  devis  dit  emprunteur  finances  garantie  habitation  hicule  hicules  les  ligne  livret  logement  macif  mon  nos  offres  pour  sant  scolaire  services  simuler  sociale  solutions  souscrire  tarif  vention  vie  votre 

Top 20 Keywords

: Total Terms Count: 779

It is nice! the word density is quite ok.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. assurance 34 4.36%
#2. garantie 28 3.59%
#3. votre 27 3.47%
#4. nos 21 2.70%
#5. macif 18 2.31%
#6. dit 17 2.18%
#7. devis 16 2.05%
#8. ligne 14 1.80%
#9. demander 14 1.80%
#10. solutions 14 1.80%
#11. services 13 1.67%
#12. tarif 10 1.28%
#13. les 10 1.28%
#14. sant 10 1.28%
#15. simuler 9 1.16%
#16. auto 9 1.16%
#17. aide 8 1.03%
#18. emprunteur 8 1.03%
#19. mon 8 1.03%
#20. pour 8 1.03%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
130000000004

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Réaliser vos devis assurance auto, moto, habitation, mutuelle santé et souscrivez en ligne ou en point d'accueil. MACIF vous conseille pour tous vos besoins en assurance, crédit, épargne mais aussi en banque.

<H2>

(3)
Solutions Jeunes
AssuranceScolaire
GarantieEmprunteur Macif


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Language

: fr

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

: utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: http://macif.fr/web/site/offres/accueil/particuliers;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04/template/regionVDSP.rss?xtor=RSS-27

Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt

: http://macif.fr/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
Sitemap

: XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 1.74 seconds - 86.07 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
21.40 s 0.17 s 0.15 s 0.04 s 11.98 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 150 Kb (149,765 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
150 Kb (149,765 bytes) 7 Kb (6,644 bytes) 143 Kb (143,121 bytes) 4.64 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
WWW Resolve

: Excellent! the websites http://www.macif.fr and http://macif.fr are resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite

:
Non SEO Friendly URLs
https://logs1125.xiti...s_jeunes;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04
https://logs1125.xiti...scolaire;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04
https://logs1125.xiti...prunteur;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04
https://logs1125.xiti...ueil/goi;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04
https://logs1125.xiti..._contact;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04
https://logs1125.xiti...ontacter;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04
https://logs1125.xiti..._rendez_vous?a=y&b=PAI&c=&d=contact_macif_fr&e=BL_identifie
https://logs1125.xiti...cter_idf;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04
https://logs1125.xiti...ueil/goi;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04
https://logs1125.xiti...e_rendez_vous?a=y&b=PAI&c=&d=contact_macif_fr&e=BL_connecte
https://logs1125.xiti...cte_particuliers&clic=N&type=click&url=https://www.macif.fr
https://logs1125.xiti...ueil/goi;jsessionid=61F2F668F8D15627188408337C62C0B1.jvmp04


You may use url rewrite techniques to make these 12 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

:
URLs with underscore
http://macif.fr/web/site/offres/aide_connexion
http://macif.fr/web/site/offres/creation_espace_perso
http://macif.fr/web/site/offres/rappel_parametres_connexion
http://macif.fr/web/site/offres/accueil/particuliers/mon_vehicule
http://macif.fr/web/s...offres/accueil/particuliers/ma_maison_et_ma_vie_quotidienne
http://macif.fr/web/site/offres/accueil/particuliers/ma_sante_et_ma_prevoyance
http://macif.fr/web/site/offres/accueil/particuliers/mon_argent
http://macif.fr/web/site/offres/accueil/particuliers/mes_loisirs
http://macif.fr/web/site/offres/accueil/professionnels/vehicules_professionnels
http://macif.fr/web/s...es/accueil/professionnels/protection_sociale_professionnels
http://macif.fr/web/site/offres/accueil/professionnels/finances_professionnels
http://macif.fr/web/site/offres/accueil/professionnels/activite_professionnels
http://macif.fr/web/site/offres/accueil/entreprises/vehicules_entreprises
http://macif.fr/web/s...e/offres/accueil/entreprises/protection_sociale_entreprises
http://macif.fr/web/site/offres/accueil/entreprises/finances_entreprises
...


You have 168 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Broken Links

: Excellent! no broken links were detected in your site.

Broken links give bad impression of your site`s usability, reliability and credibility, search Engines do not like broken links

Tips:
1. check your site regularly to ensure all links are properly set.
2. correct or remove broken links as soon as possible.
3. test all the links whenever there is new update been introduced to your site
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
190 13 203


Too many links (203), it may be considered as spam!

Internal Links (link to pages within this domain) - 190
URL Anchor Text
http://macif.fr/#contenuAller au contenu
http://macif.fr/#rechercheAller à la recherche
http://macif.fr/web/site/offres/aide_connexionAide EPI
http://macif.fr/web/site/offres/creation_espace_persoCréer votre espace
http://macif.fr/web/site/offres/rappel_parametres_connexionMot de passe oublié ?
http://macif.fr/web/site/offres/accueil/particuliersParticuliers
http://macif.fr/web/s...ffres/accueil/particuliers/mon_vehiculeMon véhicule
http://macif.fr/web/s...culiers/ma_maison_et_ma_vie_quotidienneMa maison et ma vie quotidienn...
http://macif.fr/web/s.../particuliers/ma_sante_et_ma_prevoyanceMa santé et ma prévoyance
http://macif.fr/web/s.../offres/accueil/particuliers/mon_argentMon argent
http://macif.fr/web/s...offres/accueil/particuliers/mes_loisirsMes loisirs
http://macif.fr/web/site/offres/accueil/professionnelsProfessionnels
http://macif.fr/web/s...professionnels/vehicules_professionnelsVéhicules
http://macif.fr/web/s...nnels/protection_sociale_professionnelsProtection sociale
http://macif.fr/web/s.../professionnels/finances_professionnelsFinances
...

External Links (link to pages on other websites) - 13
URL Anchor Text
https://macif.securim...ecb631be1afac9124&partie_ctrl=souscrireRéaliser un devis Garantie Em...
http://www.aveclesaidants.fr/Notre site Avec les aidants
https://secure.macif....InternetBanque_LoginPB_pres_web/LanceurAccéder à vos comptes bancai...
http://www.mcv.asso.frNotre site Macif Centre de Voi...
https://macif.securim.../index.php?partie_ctrl=souscrire&tarif=Mon tarif Assurance Emprunteur
https://macif.securimut.fr/index.php?partie_ctrl=souscrireAssurance Emprunteur
https://secure.macif..../InternetBanque_ConsultationPB_pres_webMes comptes bancaires
http://www.facebook.com/tous.societairesPage Facebook Tous sociétaire...
http://www.aveclesaidants.fr/Avec les aidants
http://www.fondation-macif.org/Fondation Macif
http://www.mcv.asso.fr/Macif Centre de Voile
http://www.macifsourds.com/Macif Sourds
http://www.macifcourseaularge.com/Macif course au large

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

:
Total Images Alt Present Alt Missing
14 6 8


8 images do not have Alt values.

Image URL - 14
URL ALT Text
http://macif.fr/files/content/shared/files/generique/logo_macif.pngMACIF Assurances
http://macif.fr/templates/macif_fr/img/portail/ajax-loader.gifChargement
http://macif.fr/files...articuliers_maison/banniere_garantie_emprunteur_300x250.jpg
http://macif.fr/files...oyance/banniere_particulier_garantie_obseques_300x250_2.jpgLe contrat Garantie Obsèques
http://macif.fr/files...iers_evenements/RDV_Epargne_2014/Banniere_Macif_300x250.jpg
http://macif.fr/files...liers_compte_bancaire/Banniere_Voyager_etranger_300x250.jpg
http://macif.fr/files...ticuliers_avantages_services/visuel_TTI_a_et_s_100x78_1.jpg
http://macif.fr/files/content/shared/files/macif_fr/pilote/banniere.jpg
http://macif.fr/files/content/shared/files/macif_fr/pilote/banniere_2ridf.jpg
http://macif.fr/files...eunes_2014/jeu/visuel_banniere_tf_jeunes_2014_300x250_3.jpgBannière
http://macif.fr/templates/macif_fr/img/portail/petit_logo_macif.pngMacif
https://logs1125.xiti...om/hit.xiti?s=462936&s2=1&p=offres::particuliers&di=&xtprm=
http://macif.fr/templates/macif_fr/img/portail/mon_espace_bleu.png
http://macif.fr/templates/macif_fr/img/portail/ajax-loader-bas-de-page.gifChargement


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

:
Style Block In Same Page Links to External Style Files Total
2 3 5


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://macif.fr/templates/macif_fr/theme/default/css/coda-slider-2.0.min.cssstylesheettext/css
http://macif.fr/templates/macif_fr/theme/default/css/style.min.cssstylesheettext/css
http://macif.fr/templates/macif_fr/theme/default/css/print.cssstylesheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
44 11 55


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
http://macif.fr/templates/macif_fr/javascript/fonctions_mobile.jstext/javascript
http://macif.fr/templates/macif_fr/javascript/javascript.jstext/javascript
http://macif.fr/templates/macif_fr/javascript/cufon-yui.min.jstext/javascript
http://macif.fr/templates/macif_fr/javascript/Ronda_ITC_Std_400.font.min.jstext/javascript
http://macif.fr/templates/macif_fr/javascript/Rockwell_400.font.min.jstext/javascript
http://macif.fr/templates/macif_fr/javascript/Avenir_LT_55_Roman_700.font.min.jstext/javascript
http://macif.fr/templates/macif_fr/javascript/jquery.cookiebar.min.jstext/javascript
https://as00.estara.c...s/InitiateCall2.php?accountid=200106284025&Template=1015274text/javascript
https://as00.estara.c...s/InitiateCall2.php?accountid=200106284025&Template=1015274text/javascript
http://macif.fr/templates/macif_fr/javascript/xtclicks.jstext/javascript
text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
DMOZ Listing

: Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

: Analytics Service is not implemented for the site.

Blog Or News Release

:
Link to Blog / News Release Page
http://macif.fr/web/s...pe/accueil/presse/communiques_de_presseCommuniqués de presse


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
Trustworthiness

: 92

Excellent! the website has a good Trustworthiness Score (92/100).

92

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 94
Safe Browsing

: Safe! the site macif.fr is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.


Server Header Analysis

Date
Mon, 01 Sep 2014 07:06:14 GMT
Mon, 01 Sep 2014 07:06:15 GMT
Server
Apache
Apache
Location : https://www.macif.fr/web/site/offres/particuliers
Content-Type
text/html; charset=iso-8859-1
text/html;charset=UTF-8
Pragma : no-cache
Expires : Thu, 01 Jan 1970 00:00:00 GMT
X-Cache : MISS from www.macif.fr
Via : 1.1 www.macif.fr
Set-Cookie
JSESSIONID=0ZIXsDKlWCGGhSWfTt57S+eYcabzkD5e5nl6L+F+jAjuVVNhxAz9zhflAJjm99sjseWGUI1Q5eYky0Gd55xA1ma+F/EVaNh4bEa8m3g=; Path=/; HttpOnly; secure
STD_COOKIE=Ef83ByZJQwjqum+fTt57S+eYcabzkLlazmYe51wIcmk6iKd3ugwF6Sa9tiRZ5GE5Adnb+TM9U+l1ubR7UeRpbn2D7VilkXZA52XjPPp1qvA=; path=/; secure
DARR=aLDHDzpWbs+T5x+vKGz6Iw==; path=/; secure


Domain/Whois Analysis

Domain Info

: macif.fr ( 8 characters )

Domain Registrar : AFNIC

Domain Created On Last Modified On Expires On
1997-04-23 2010-01-08 unknow
17 years, 131 days old 4 years, 236 days ago -45 years, -244 days from today
17 years, 131 days old


Domain Name Servers used by macif.fr
DNS Name IP Address
ns0.oleane.net194.2.0.30
ns1.oleane.net194.2.0.60


Domain is going to expire in less than a year time (-45 years, -244 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.