SEO Tool For Webpage Review favicon

Excellent Practice34
Improvement Could be Made9
Critical Issues to Attend7
Apr 17, 2016 09:27 PM
Re-generate Report

Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 21 inline css components to an external style sheet file.
  • Remove the 2 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Create RSS feed for your site.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Combine the 38 script blocks and move them to an external file.
  • ...     46
  • Register To View All >>

Detailed Reviews


Magazine Luiza - Vem ser feliz!

Words count: 6    Unique Words: 6    Length: 31 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

As melhores ofertas em móveis, eletrônicos, eletrodomésticos, informática e muito mais, você encontra no site do Magazine Luiza! Confira!

Words count: 23    Length: 142 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Magazine Luiza - Vem ser feliz!
As melhores ofertas em móveis, eletrônicos, eletrodomésticos, informática e muito mais, você encontra no site do Magazine Luiza! Confira!

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

acess  automotivo  beb  bluetooth  camas  cart  celulares  com  deos  desconto  digital  ferramentas  galaxy  inform  juros  lavadora  led  luiza  magazine  mais  meras  mesas  para  por  rios  samsung  sem  seus  som  sticos  sua  tablets  telefone  tica  usb  veja  vel  vista  volts  wi-fi 

Top 20 Keywords

Total Terms Count: 1,571

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
veja 48 3.06%
sem 39 2.48%
por 36 2.29%
juros 35 2.23%
mais 34 2.16%
desconto 31 1.97%
deos 22 1.40%
com 21 1.34%
vista 19 1.21%
para 15 0.95%
cart 13 0.83%
tablets 12 0.76%
luiza 12 0.76%
tica 11 0.70%
volts 11 0.70%
meras 10 0.64%
rios 9 0.57%
mesas 8 0.51%
inform 8 0.51%
magazine 8 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




ofertas do dia
<I> (109)
<EM> (13)
<STRONG> (45)Conheça também
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HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.


Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

0.03 seconds - 1,445.87 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
6.20 s 0.05 s 0.04 s 0.01 s 3.47 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

43 Kb (43,376 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
43 Kb (43,376 bytes) 16 Kb (15,654 bytes) 28 Kb (27,722 bytes) 56.47 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

21 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

2 Email Addresses (c**********, a*************** were detected on this page.

Redirect Count

1 redirection was detected for loading this page.


Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
445 34 479

Too many links (479), it may be considered as spam!

Internal Links (link to pages within this domain) - 445
URL Anchor Text lojas pedidos pedidos espaço ou cadastre-se ver e editar sua sacola pedidoóveisésticos e Vídeoáticaáteis e Ventilação e ventilaçãoÁudioês e saúde, mesa e banhoâmeras e filmadoras e jardimésticosáteis e lazer e segurançaáticaática e acessórios musicais industrialóveis e decoração e cosméticosógios Alimentares Fixa e Vídeo domésticas presenteção digital escolarçãoão Luizações para empresas G Galaxy Android Zenfone Chip Xperia Prime Lumiaórios Celulares e Roupeiros Compactas Box e Conjugados de Solteiroões e cadeiras para Computador e Escriv... de Jantar Móveis condicionado de roupasõesáquinas de Costura de Água Eletrodomésticos Tv Led Gamer 4K Theater System TV

External Links (link to pages on other websites) - 34
URL Anchor Text sua loja de casamentoórcio Luiza de Ofertas da Luórcio luiza você de casamento estendida ... ... ... ... ...âmera Digital ... segura Diveo de casamentoórcio Luiza Você da lu de casamento mosca financeiro

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
110 79 31

31 images do not have Alt values.

Image URL - 110
http://d25zlb44gqlazw.cloudfront....t/static/img/default/loading-color-1256e0c8.gif 5s Apple 16GB iOS 8 Tel... 5s Apple 16GB iOS 8 Tel... LED 32 Samsung UN32J4000 - ... LED 32 Samsung UN32J4000 - ... Acer Aspire E5 Intel ... Acer Aspire E5 Intel ... de Roupas Consul Faci... de Roupas Consul Faci... Split Samsung ... Split Samsung ... a Gás de Embutir Braste... a Gás de Embutir Braste...
http://d25zlb44gqlazw.cloudfront..../img/default/selo-pronta-entrega50-54158ab7.pngPronta entrega Cozinha Kits Paraná Golde... Cozinha Kits Paraná Golde... / Branco / Branco Samsung Galaxy E 7.0 8G... Samsung Galaxy E 7.0 8G... Air Fryer Mondial A... Air Fryer Mondial A...
http://d25zlb44gqlazw.cloudfront..../img/default/selo-pronta-entrega50-54158ab7.pngPronta entrega Box (Box + Colchão) Casa... Box (Box + Colchão) Casa... Positivo T720 16GB Tela... Positivo T720 16GB Tela... de Pressão CBC Calib... de Pressão CBC Calib... Playstation 4 500GB 1 ... Playstation 4 500GB 1 ... Britânia Fresh -... Britânia Fresh -... CTX Soprano com Entrad... CTX Soprano com Entrad... de Panelas Tramontina... de Panelas Tramontina... Automotivo Pioneer MVH-288... Automotivo Pioneer MVH-288... Theater Sony BDV-E2100 c/... Theater Sony BDV-E2100 c/...âmera Digital Canon PowerSho...âmera Digital Canon PowerSho... 3 em 1 com 150 Bolinhas -... 3 em 1 com 150 Bolinhas -... Casal Corttex Ligia -... Casal Corttex Ligia -... Vertica... Vertica... de 4 Pneus Bridgeston... de 4 Pneus Bridgeston... Sem Fio Panasonic At... Sem Fio Panasonic At...âmera Filmadora GoPro Hero P...âmera Filmadora GoPro Hero P... de Alta Pressão Elec... de Alta Pressão Elec... Fralda Huggies Turma da M... Fralda Huggies Turma da M... de Ferramentas com 14 Fer... de Ferramentas com 14 Fer...ão Vogga VCE302 Elétrico...ão Vogga VCE302 Elétrico... Lenovo Vibe A7010 3... Lenovo Vibe A7010 3... TV LED 32 Samsung UN32J4... TV LED 32 Samsung UN32J4... Epson L365 EcoT... Epson L365 EcoT... Electro... Electro... Philips HTL3140B/78 2... Philips HTL3140B/78 2... de Som Bluetooth JBL Fli... de Som Bluetooth JBL Fli... de Som Lenoxx CA 304 Ati... de Som Lenoxx CA 304 Ati...
http://d25zlb44gqlazw.cloudfront..../static/img/default/ajax_loader_01-9f907c17.gif Clearsale

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
0 1 1

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
38 3 41

You have 38 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank


Excellent! the website has a high page rank (5/10).


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains

Fair Enough! number of root domains (12) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 1,277
  Facebook Shares 10,302
  Facebook Comments 1,316
  Tweets 17
  LinkedIn 104

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ Page



Excellent! the website has a good Trustworthiness Score (92/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe


Excellent! the website has a good Child Safe Score (92/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

3,359th most visited website in the world.
98th most visited website in Brazil  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at United States  
the most site visitors come from Brazil  

your server is located in different place from where most of your site visitors come from.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

18 years, 294 days old ( 1st registered on : 1997-10-06 )

excellent, the domain age is old enough.

Domain Expires

4 years, 71 days from today ( expires on : 2020-10-06 )

excellent, the domain is not expiring too soon.

Domain Info ( 20 characters )

Domain Registrar : BR-NIC

Domain Created On Last Modified On Expires On
1997-10-06 2013-10-22 2020-10-06
18 years, 294 days old 2 years, 278 days ago 4 years, 71 days from today
18 years, 294 days old

Domain Name Servers used by
DNS Name IP Address

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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