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Excellent Practice24
Improvement Could be Made13
Critical Issues to Attend13
Apr 17, 2016 09:00 PM
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Recommended Actions

  • Set meta description for your page.
  • Create one H1 element for your page, put the most important keywords in.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Remove flash component from your site.
  • Move the 37 inline css components to an external style sheet file.
  • Replace the 52 HTML Table tags with div tags.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Configure the server so that your site with or without 'www' (, are resolved to the same URL.
  • Reduce number of links to other pages.
  • ...     126
  • Register To View All >>

Detailed Reviews


Welcome to The Municipal Corporation of Greater Mumbai

Words count: 8    Unique Words: 8    Length: 54 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

MCGM, Brihanmumbai, Corporation, BMC

Words count: 4    Length: 36 characters    keyword phrases count : 4

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (4/4)
mcgm 0   (0%)
brihanmumbai 0   (0%)
corporation 0   (0%)
bmc 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

alm  application  asd  authority  bull  circular  click  coastal  committee  connection  department  draft  emd  erection  festivals  footpaths  grant  here  list  mcgm  municipal  news  objection  online  payment  permission  policy  procedure  roads  services  shooting  simplification  site  software  structural  swine  system  temporary  tracking  water 

Top 20 Keywords

Total Terms Count: 385

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
online 10 2.60%
mcgm 10 2.60%
bull 7 1.82%
policy 6 1.56%
roads 5 1.30%
application 5 1.30%
water 5 1.30%
permission 5 1.30%
department 4 1.04%
alm 4 1.04%
municipal 4 1.04%
temporary 4 1.04%
services 4 1.04%
structural 4 1.04%
circular 3 0.78%
click 3 0.78%
here 3 0.78%
news 3 0.78%
payment 3 0.78%
draft 3 0.78%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<B> (4)SAP R3 system will be unavailable from 10:00 PM on 07.04.2016 to 6:00 PM on 09.04.2016.
"We are currently upgrading our system, Please use Internet Explorer only for better water payment experience" **
सायबर सीफसी
मुंबई मान्सुन

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

0.50 seconds - 50.41 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
3.60 s 0.03 s 0.03 s 0.01 s 2.02 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

25 Kb (25,206 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
25 Kb (25,206 bytes) 14 Kb (13,885 bytes) 11 Kb (11,321 bytes) 122.65 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

2 Flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

37 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

39 nested tables are detected among the total 52 tables in this page.

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

1 Email Address (p**************** was detected on this page.

Redirect Count

Excellent! No redirection is detected for loading this page.


HTTPS is not implemented for your page.

WWW Resolve

the websites and DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization

IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 19 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore bioreactor project.pdf

You have 13 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
146 29 175

Too many links (175), it may be considered as spam!

Internal Links (link to pages within this domain) - 146
URL Anchor Textशोधापालिकेची म...नागरी सुवि...तक्रारीनिविदामाहितीचा अ...बृ. म. न. पा. च...आमची मुंबईविभाग व खात...कर्मचा-यां...प्रस्तावनापालिकेचा इ...नगर समितीप्रशासकीय ...अर्थसंकल्पशहराचा नका...विभागाची म...महत्वाचे प...आपत्कालीन ...सिटीनेट Services of Water Depar... Payment Terms and Condi...
https://aquaptax.mcgm.go.../aqua/citizenportal/getDrainageIndexONLINE SERVICES OF SEWERAGE OP... Garden from 12 to 14 Feb 2016.pdfवीरमाता जि... newsशिव वडापाव ...दिनांक ३०/१...पेन्शन अदा...जी/उत्तर वि...विद्यार्थ्...स्थापत्य क...प्रजासत्ता... TAXI 60 SEC 26.11.14.mp4बृ.ह.म.न.पा. आ...टीबी हरेगा ... Charters Investigation Report,Girg...वृक्ष काढण... Policy Draft 2015 Event Permission circu... Bharat Cess Service Details of MCG...अविष्कार -व...अविष्‍कार ... Shooting Permission Appli... mechanism of ... payment of EMD and ASD ... EMD & ASD INTEGRATION W... bioreactor project.pdfKanjur Landfill Site Procedure of Es... Department procedure of Tr... forms for New Wate... Supply Timing Scheme - Web.pdfबृहन्‍मुंब...महाराष्ट्र... City Mumbai Competition-Smart City M... reports.pdfमुंबई शहर / ...सायबर सीफस... and Protocols for t... Tree Attack in Melybug in... Sahakari Pathsanstha.pdfShikshan Sahakari Pathsanstha Fire Committee Repor... Waste Collection route for ALM.pdfDry Waste Collection route for... manual.pdfALM manual Circular 1.pdfALM Circular 1 Circular 2.pdfALM Circular 2 Program Tax (New) List of Outstanding ... Water connection Service Rules 1989 Pension Rules 1953 Policyसुरूवात आज...आरोग्यसंपन...प्रबोधनकार...प्रबोधनकार... of Civic work of Amenities receiv... Redressal Committe... Building Plan Approval ... of registered Structural ...व्यवसाय कच...व्यवसाय कच...बृहन्मुंबई...दारिद्र्य ... Budgetकॉरपोरेट स...अनधिकृत धा... Softwareस्वच्छ मुं... policy for inviting appl... of Govt. approved ...केंद्र शास...विधी शुल्क ...

External Links (link to pages on other websites) - 29
URL Anchor Textजकात भरा Here
http://bestundertaking.comबृहन्मुंबई...बाई यमुना ...
http://www.kem.eduराजे एडवर्...
http://www.ltmgh.comलोकमान्य ट...मुंबई गृहन...
http://www.mmrdamumbai.orgमुंबई महान...
http://www.mumbaipolice.orgमुंबई पोली...महाराष्ट्र...महाराष्ट्र...बर्लिन, जर्...लंडन, इंग्ल...लोस एंजलीझ, ...सेंट पिटर्...स्टुटगार्ट...योकोहामा, ज...आपले सरकार Tracking System Monument Authority On... Authority online appli...
http://www.voiceofcitizen.comPothole tracking software -> w... Phule Gender Resour... Gov- Feedback of Parking Po...
http://www.ecoganesha.orgEco-friendly Ganesha
http://www.mumbaimonsoon.comमुंबई मान्... Here....
http://ardownload.adobe....ontPack90_ja_JP.msi?dlm_slot=4243&_9Click Here....

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
90 5 85

85 images do not have Alt values.

Image URL - 90
URL ALT Text Budget Directory portal Counter

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
3 6 9

Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
45 12 57

Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page news

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics


Excellent! the website implements Google Analytics.

Google Page Rank


Excellent! the website has a high page rank (6/10).


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 12
  Facebook Shares 20
  Facebook Comments 6
  Tweets 46
  LinkedIn 5

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found



Excellent! the website has a good Trustworthiness Score (90/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe


Excellent! the website has a good Child Safe Score (94/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

45,014th most visited website in the world.
3,574th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at India  
the most site visitors come from India  

Excellent! your server is located close to most of your site visitors.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

12 years, 362 days old ( 1st registered on : 2003-06-30 )

excellent, the domain age is old enough.

Domain Expires

1 year, 3 days from today ( expires on : 2017-06-30 )

domain is expiring soon.

Domain Info ( 11 characters )

Domain Registrar : INRegistry

Domain Created On Last Modified On Expires On
2003-06-30 2015-06-12 2017-06-30
12 years, 362 days old 1 year, 15 days ago 1 year, 3 days from today
12 years, 362 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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