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Excellent Practice21
Improvement Could be Made14
Critical Issues to Attend12
Apr 17, 2016 09:25 PM
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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Write more in-depth content on the topics of your page.
  • Create a XML sitemap for your site.
  • Move the 25 inline css components to an external style sheet file.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Configure the server so that your site with or without 'www' (, are resolved to the same URL.
  • Reduce number of links to other pages.
  • Engage more social activities with Facebook, Twitter, LinkedIn and others..
  • Increase the traffic of your site.
  • ...     68
  • Register To View All >>

Detailed Reviews

Title sklep z butami. Buty damskie i męskie ze skóry

Words count: 13    Unique Words: 13    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title contains more than 12 words!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Sklep internetowy z butami skórzanymi. Buty damskie i męskie: czółenka, balerinki, botki, kozaki, muszkieterki, oficerki, klapki, półbuty, sandały, trzewiki, śniegowce.

Words count: 25    Length: 176 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview sklep z butami. Buty damskie i męskie ze ...
Sklep internetowy z butami skórzanymi. Buty damskie i męskie: czółenka, balerinki, botki, kozaki, muszkieterki, oficerki, klapki, półbuty, sandały, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

buty, obuwie damskie, obuwie męskie, buty damskie, buty męskie, sklep internetowy, szpilki, koturny, platformy, niski obcas

Words count: 18    Length: 125 characters    keyword phrases count : 10

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:40% (4/10)
buty 0   (0%)
szpilki 0   (0%)
koturny 0   (0%)
platformy 0   (0%)
2 words:40% (4/10)
obuwie damskie 0   (0%)
buty damskie 0   (0%)
sklep internetowy 0   (0%)
niski obcas 0   (0%)
3 words:20% (2/10)
obuwie męskie 0   (0%)
buty męskie 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

ara  bia  bolucci  but-s  buty  caprice  ciemny  clarks  comfortabel  cookie  czarny  czerwony  eksbut  enka  granat  jana  klapki  kozaki  marco  mario  modnebuty  monet  newsletter  newslettera  niebieski  nowo  palcezakryte  pienie  pilar  presso  rieker  rudy  sanda  sklep  sklepy  srebro  szary  tamaris  tozzi  zapisz 

Top 20 Keywords

Total Terms Count: 451

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
sanda 41 9.09%
enka 20 4.43%
rieker 17 3.77%
czarny 16 3.55%
szary 13 2.88%
klapki 11 2.44%
granat 11 2.44%
buty 11 2.44%
eksbut 10 2.22%
tozzi 7 1.55%
jana 7 1.55%
marco 7 1.55%
mario 7 1.55%
bolucci 7 1.55%
kozaki 7 1.55%
caprice 6 1.33%
but-s 6 1.33%
newslettera 5 1.11%
clarks 4 0.89%
modnebuty 4 0.89%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


<I> (9)
<STRONG> (2)0,00 zł

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

1.14 seconds - 14.66 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
2.39 s 0.02 s 0.02 s 0.00 s 1.34 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

17 Kb (16,711 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
17 Kb (16,711 bytes) 6 Kb (6,225 bytes) 10 Kb (10,486 bytes) 59.36 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

25 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

1 Email Address (s**** was detected on this page.

Redirect Count

Excellent! No redirection is detected for loading this page.


HTTPS is not implemented for your page.

WWW Resolve

the websites and DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite

Non SEO Friendly URLs[2]=&traits_alt[1278500868]=&traits_alt[12778

You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore[1278500868]=&traits_alt[12778

You have 41 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
268 1 269

Too many links (269), it may be considered as spam!

Internal Links (link to pages within this domain) - 268
URL Anchor Text 0,00 z... się (0) damskieółenkałne pięta boki palce palce palceółbutyły palce palceśniegowce męskie palce palceółbutyły do butówłaładkiłyżki do butówści[1278500868]=&traits_alt[12778WYPRZEDAŻ - 50% Sklepy się sięź status zamówienia o sklepiełka płatności i prowizje prywatnościąpienie od umowyści Rieker L1065 czerwonyły Presso 3405 brązółbuty Lesta 4121 nikiel Pollonus 5680 jasny sza...ły Pilar Monet 18100 br...ły Comfortabel 720095 be...ółbuty Rieker 05225 granatły Rieker 49785 granat Caprice 27250 granat la... Marco Tozzi 27203 denimły Rieker 60800 szaryły Rieker 62167 granat+b...ły Marco Tozzi 28604 gra...ły Pilar Monet 18154 sre... Venezia 846 nikielółenka Rieker 58065 granatółenka Rieker M1365 różły Pilar Monet 18500 gra...ółbuty Lesta 4138 brązły Pollonus 5831 żółt...ły Anis 4340 czarny jasz...ółbuty Rieker B9287 granat

External Links (link to pages on other websites) - 1
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
98 98 0

Excellent! all images are associated with an ALT value.

Image URL - 98
URL ALT Text internetowy z butami Rieker L1065 czerwonyły Presso 3405 brązółbuty Lesta 4121 nikiel Pollonus 5680 jasny sza...ły Pilar Monet 18100 br...ły Comfortabel 720095 be...ółbuty Rieker 05225 granatły Rieker 49785 granat Caprice 27250 granat la... Marco Tozzi 27203 denimły Rieker 60800 szaryły Rieker 62167 granat+b...ły Marco Tozzi 28604 gra...ły Pilar Monet 18154 sre... Venezia 846 nikielółenka Rieker 58065 granatółenka Rieker M1365 różły Pilar Monet 18500 gra...ółbuty Lesta 4138 brązły Pollonus 5831 żółt...ły Anis 4340 czarny jasz...ółbuty Rieker B9287 granatły Rieker 40995 beżły Josef Seibel 10104 br...ły Clarks Amelia Roma r...ły Comfortabel 620190 cz... Caprice 27250 beż laki...ły Rieker 64598 czarnyółbuty Clarks Tri Angel sza...ółenka Comfortabel 730369 ... Ara 56554 miedźółenka Clarks Carlita Cove...ółbuty Rieker L3215 niebies...ółenka Rieker L4766 czarnyły Rieker 60800 białyły Marco Tozzi 28604 sza...ółbuty Axel 1529 czarnyły Presso 2738 granat Rieker 60090 niebieskiły Rieker 43785 biały Ara 56554 granatły Solo Femme 26434 nieb...ły Solo Femme 82403 zło...ły Tamaris 28021 beż+gr...ły Ara 32093 czarnyły Rieker 62689 czarny+s...ółenka Clarks Dinah Keer m...ółbuty Rieker B2485 brązły Ryłko 9AGH5 zielony+...ółenka Mario Bolucci 2193 ...ły Gina Piacci 3013 beż...ły Jana 28308 grafit Tamaris 25316 szary brą...ły But-S P138 rudyły Kotyl 552 czarny Eksbut 1900 brązółenka Mario Bolucci 0263 ...ły But-S S557 ciemny be...ły Jana 28303 chiliółenka Eksbut 2710 beż+ma...ółenka Mario Bolucci 2254 ... But-S P128 fioletółenka Marco Tozzi 22415 b...ły Zodiaco 9110P srebro But-S R308 rudyółenka Eksbut 2710 czerwon...ółenka Mario Bolucci 2196 ...ółenka Eksbut 2708 biały Eksbut 1801 brązółenka Eksbut 2668 beż nu...ły Caprice 28380 czarny Caprice 25327 czarnyły Kotyl 552/2 mięta Bolucci 0359 szary beżółenka Caprice 22205 biał...ły Mario Bolucci 0814 r... But-S S566 turkus+szaryółenka Jana 22203 papayaółenka Mario Bolucci 2250 ... Marco Tozzi 27206 lawen...ły Jana 28308 brązły Jana 28302 czerwonyółenka Marco Tozzi 22423 s... Caprice 25516 szary Tamaris 25859 szaryółbuty But-S S499 beżły Jana 28309 brązły Eksbut 1313 ecruółenka Eksbut 2583 różły Marco Tozzi 28207 cza... Eksbut 2026 czarnyśniegowce Antonio Dolfi 55190... Eksbut 1844 beżły Jana 28701 czarny Nessi 14009 szary... Emis 2078 ciemny brąz internetowe

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
4 1 5

You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
18 3 21

You have 18 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page wypisać się z newsletter...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics


Excellent! the website implements Google Analytics.

Google Page Rank


Fair Enough! page rank (2/10) of your site could be improved.


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has a poor social media engagement.

  Facebook Likes 0
  Facebook Shares 5
  Facebook Comments 0
  Tweets 1
  LinkedIn 0

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found



Excellent! the website has a good Trustworthiness Score (74/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe


Excellent! the website has a good Child Safe Score (79/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

1,599,382th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at Poland  
ensure your server is not located far away from most of your site visitors.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info ( 12 characters )

Domain Registrar : NASK

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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