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       Niagara Gazette Estimated Worth : 39,005 $

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Overall SEO Report For
Excellent Practice8
Improvement Could be Made6
Critical Issues to Attend5
SEO Score :

IP address of is : The domain was created on 2000-08-29 and it is 13 years, 329 days old. It will expire on 2014-08-29 which is 0 years, 35 days from today. The homepage of website has a size of 126645 bytes, and a text size of 9077 bytes, its Text to Code Ratio is 7.72% Homepage of has 220 links, 183 link to internal pages, while 37 link to pages on other websites. It takes 0.07 s ( 1,887.44 Kb/s ) to load the website Rating: 3.0 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-07-23 11:44     Update Now >>

Content Analysis



Homepage » Niagara Gazette

Words count: 3    Unique Words: 3    Length: 41 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

: Your Niagara Falls hometown newspaper, the Niagara Gazette, is Niagara Falls, New York's online source for local news in and around Niagara County, including, community news, sports, police news and tourist information.

Words count: 32    Length: 219 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

: Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Charset : utf-8
Language : en
Shortcut Icon


Excellent! the website has a shortcut favicon image.


: the website does not have a RSS Feed.

Google Analytics

: Analytics Service is not implemented for the site.

DMOZ Listing

: No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project


: 71

Excellent! the website has a good Trustworthiness Score (71/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 96
Safe Browsing

: Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 127 Kb (126,645 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
127 Kb (126,645 bytes) 9 Kb (9,077 bytes) 118 Kb (117,568 bytes) 7.72 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 0.07 seconds - 1,809.21 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
18.09 s 0.14 s 0.13 s 0.03 s 10.13 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
183 37 220

Too many links (220), it may be considered as spam!

Internal Links (link to pages within this domain) - 183
URL Anchor Text to Main Content
http://www.niagara-gazette.comHomepage News Reports & Day a Classified a Home Sales Falls Tourist Info Falls Tourism News Us Us
http://www.niagara-gazette.comHomepage News
...ter-teen-lashes-out-at-CPS-worker-barricades-himself-in-homeCity street shut down after te...
...x1927882875/County-Democrats-cry-foul-over-Marra-resignationCounty Democrats cry foul over...
...82869/State-Parks-moving-forward-on-new-police-barracks-siteState Parks moving forward on ...
...27882891/NASCAR-driver-Kasey-Kahne-visits-Tonawanda-GM-plantNASCAR driver Kasey Kahne visi...
...927882883/Woman-charged-in-NT-arsons-being-held-without-bailWoman charged in NT arsons bei...
...7/Demolition-work-begins-on-Mill-Street-building-in-LockportDemolition work begins on Mill... probe of Cuomo admini... here for more Local News...
...ards-Original-Frozen-Custard-celebrates-75-years-in-LewistonHibbard's Original Frozen Cust...
...927879515/A-warm-welcome-back-for-Aretha-Franklin-at-ArtparkA warm welcome back for Aretha... Aretha Franklin per... here for more Communitie... Extra
...lling-higher-than-all-potential-2016-presidential-candidatesDarth Vader is polling higher ...
.../VIDEO-Train-collides-with-semi-truck-carrying-lighter-fluidVIDEO: Train collides with sem...
...475/An-oncologist-uses-scorpion-venom-to-locate-cancer-cellsAn oncologist uses scorpion ve...
...864251471/What-we-get-wrong-about-millennials-living-at-homeWhat we get wrong about millen...
...extra/x864251473/Expectations-too-high-for-a-rehabbing-WoodsExpectations too high for a re... here for more Web Extra ...
...882897/Pittsfords-Hall-leads-Porter-Cup-Funk-one-stroke-backPittsford's Hall leads Porter ...
...s/x1927882871/Verplank-Turn-back-the-clock-at-the-Porter-CupVerplank: Turn back the clock ... lose 7-2 as playoff hope... here for more Sports sto...
...haven-for-teens-battling-suicide-sexual-abuse-and-depressionLexi's Place: A safe haven for...
...x1927877689/Sip-the-Niagara-Wine-Trails-best-in-one-locationSip the Niagara Wine Trail's b... gardeners take part in... here for more Features s... Reports
...reports/x1027606084/BLOTTER-Police-reports-published-July-24BLOTTER: Police reports publis...
...ereports/x197368919/BLOTTER-Police-reports-published-July-23BLOTTER: Police reports publis...
...reports/x1027602916/BLOTTER-Police-reports-published-July-22BLOTTER: Police reports publis... here for more Police Rep... Gallery by James Neis... here for more Snapshots ... of the Week of the Week here for more Pet of the...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageRaw: Families Travel to Taiwan...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageArizona Execution Takes Almost...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageGen. Odierno Discusses Ukraine...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageGaza Fighting Rages Amid Cease...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageMint Gives JFK Coin a Face-lif...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageCreative Makeovers for Ugly Ce...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageAriz. Inmate Dies 2 Hours Afte...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageCrash Kills Teen Pilot Seeking...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageLeBron James Sends Apology Tre...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageRaw: Funeral for Man Who Died ...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageMigrants Back in Honduras Afte...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageIsraeli American Reservist Tor...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageRaw: ISS Cargo Ship Launches i...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageSix Indicted in StubHub Hackin...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageFormer NTSB Official: FAA Ban ...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageEPA Gets Hip With Kardashian T...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageBodies of MH17 Victims Arrive ...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageBiden Decries Voting Restricti...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageBroncos Owner Steps Down Due t...
...Editors Picks&widget=ap&site=niagaragazette§ion=homepageUS, UN Push Shuttle Diplomacy...
...m/opinion/x1927882843/DELUCA-Wegmans-call-warns-of-bad-fruitDELUCA: Wegmans call warns of ...
...x1927882879/GLYNN-Ortt-jumps-on-drive-to-repeal-the-SAFE-ActGLYNN: Ortt jumps on drive to ...
...TORIAL-Delaying-refuse-law-really-just-makes-situation-worseEDITORIAL: Delaying refuse law...
...iston-parking-issues-related-to-Artpark-need-to-be-addressedGUEST VIEW: Village of Lewisto...
...BRADBERRY-Tourists-attracted-here-by-history-beauty-politicsBRADBERRY: Tourists attracted ...
...alen-bassist-Michael-Anthony-talks-Sammy-Hagar-and-fast-carsFormer Van Halen bassist Micha...
...ndday/x1927880504/Trio-of-acts-make-their-triumphant-returnsTrio of acts make their triump...
...htandday/x1927880450/Temptations-set-to-play-Riviera-TheatreTemptations set to play Rivier...
...arly-tickets-for-Buffalo-Philharmonic-concerts-now-availableEarly tickets for Buffalo Phil... falls+ny/restaurants.zq.html?cid=275674Restaurants falls+ny/tires.zq.html?cid=275674Tires falls+ny/telecommunications.zq.html?cid=275674Telecommunications falls+ny/pizza+restaurant.zq.html?cid=275674Pizza Restaurants falls+ny/beauty+salons.zq.html?cid=275674Beauty Salons
...m/niagara falls+ny/city+county+government.zq.html?cid=275674Government
http://local.niagara-gazette.comClick for More falls+ny/car+rental.zq.html?cid=275674Car Rental falls+ny/dentists.zq.html?cid=275674Dentists falls+ny/doctors.zq.html?cid=275674Doctors falls+ny/flowers.zq.html?cid=275674Flowers falls+ny/hotels.zq.html?cid=275674Hotels falls+ny/insurance.zq.html?cid=275674Insurance falls+ny/loans.zq.html?cid=275674Loans falls+ny/mortgages.zq.html?cid=275674Mortgages falls+ny/movers.zq.html?cid=275674Movers falls+ny/pizza.zq.html?cid=275674Pizza falls+ny/realtors.zq.html?cid=275674Realtors falls+ny/restaurants.zq.html?cid=275674Restaurants falls+ny/storage.zq.html?cid=275674Storage falls+ny/tax+preparation.zq.html?cid=275674Tax Preparation falls+ny/travel.zq.html?cid=275674Travel falls+ny.z.htmlMore... falls+ny/restaurants.zq.htmlRestaurants in niagara falls
...p:// falls+ny/tires.zq.htmlTires in niagara falls falls+ny/telecommunications.zq.htmlTelecommunications in niagara ... falls+ny/pizza+restaurant.zq.htmlPizza Restaurants in niagara f... falls+ny/beauty+salons.zq.htmlBeauty Salons in niagara falls falls+ny/city+county+government.zq.htmlGovernment in niagara falls
http://local.niagara-gazette.comClick for More falls+ny/apartments.zq.htmlApartments in niagara falls falls+ny/attorneys.zq.htmlAttorneys in niagara falls falls+ny/auto+dealers.zq.htmlAuto Dealers in niagara falls falls+ny/auto+parts.zq.htmlAuto Parts in niagara falls falls+ny/auto+repair.zq.htmlAuto Repair in niagara falls falls+ny/beauty+salons.zq.htmlBeauty Salons in niagara falls falls+ny/car+rental.zq.htmlCar Rental in niagara falls
.../ falls+ny/dentists.zq.htmlDentists in niagara falls
...// falls+ny/doctors.zq.htmlDoctors in niagara falls
...// falls+ny/flowers.zq.htmlFlowers in niagara falls
...:// falls+ny/hotels.zq.htmlHotels in niagara falls falls+ny/insurance.zq.htmlInsurance in niagara falls
...p:// falls+ny/loans.zq.htmlLoans in niagara falls falls+ny/mortgages.zq.htmlMortgages in niagara falls
...:// falls+ny/movers.zq.htmlMovers in niagara falls
...p:// falls+ny/pizza.zq.htmlPizza in niagara falls
.../ falls+ny/realtors.zq.htmlRealtors in niagara falls falls+ny/restaurants.zq.htmlRestaurants in niagara falls
...// falls+ny/storage.zq.htmlStorage in niagara falls falls+ny/tax+preparation.zq.htmlTax Preparation in niagara fal...
...:// falls+ny/travel.zq.htmlTravel in niagara falls falls+ny.z.htmlMore... News Reports & Day Sports Ads a Classified a Home Jobs Sales Falls Tourist Informat... News the Niagara Gazette Us
http://niagara-gazette.comNiagara Gazette Us Policy and Conditions to top

External Links (link to pages on other websites) - 37
URL Anchor Text
http://niagara-gazette.cnhi.newsmemory.come Edition Car Search Jobs Services
...ss_change.php?page=address_change&location_id=niagaragazetteAddress Change Feedback
http://niagaragazette.smugmug.comBuy Photos
...azette&config=&forecast=zandh&place=NIAGARA%20FALLS&state=NYWeather Avenue Car Search Delivery Services Change
...s:// Feedback Pay
...s:// Stop
http://niagaragazette.smugmug.comBuy Photos
...azette&config=&forecast=zandh&place=NIAGARA%20FALLS&state=NYWeather Union Sun & Journal (Medina) News© 2014 Community Newspaper Ho...
http://www.cnhi-can.comCNHI Classified Advertising Ne...
http://cnhins.comCNHI News Service
http://zope.comZope the Flash Player Plug... News Registry privacy polic... Index

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Style Block In Same Page Links to External Style Files Total
2 8 10

Too many (8) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 8
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
41 18 59

Too many (18) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 18
Script URL Type
... &track=Adv_List &ac=tdAdvList-campaign &advlisth=120 &advlistw=148

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Total Images Alt Present Alt Missing
54 24 30

30 images do not have Alt values.

Image URL - 54
...// Gazette
...2000000000000000a310e2995e5f1361935a18d6aebf717102a3ef4f.jpgNIA Armory Place ERT Visit art...
...2000000000000000e6c885959b53cde6c4a627b35b9aabd64d3454c4.jpgNIA Hibbards anniversary art 1...
...20000000000000000f2ed8f5abc582ee6267f8f199f37251f1179257.jpgNIA Porter Cup Art 2 072414
...20000000000000001632d849c9c180c30ff4967241e863b1b7e34b80.jpgSUNLIFELexisPlace1072014jpg (1...
...2000000000000000e815fcc523269db3f71e015cdac6a34a6105bd0a.jpg• Cops sig
...2000000000000000945e8dd10b50c67e372f0fd8cd9f927ef46a7bc3.jpg140719 RC Airshow 2.jpg
...2000000000000000610a5436b46c6b9585641f2d184f26b406f48b2d.jpgPet of the Week
...:// BUTTON.jpg
...// board.jpg
...c00000000000000099bf3d37bb0117d3600274e3d7c217acc53baf48.jpgNIA DeLuca, Michele mug
...c00000000000000098f80d5a84b113f6e2b00994d7f9318559715314.jpgNIA Hagar preview art 072414 us on twitter Guide a business
.../ Fingers Guide
...// Guide Fingers Guide

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)






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<EM> (27)5 Photos
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US, UN Push Shuttle Diplomacy in Mideast

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 1,186

It is nice! the word density is quite ok.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. niagara 42 3.54%
#2. falls 34 2.87%
#3. bull 31 2.61%
#4. hours 17 1.43%
#5. photo 16 1.35%
#6. news 14 1.18%
#7. photos 13 1.10%
#8. day 12 1.01%
#9. click 10 0.84%
#10. police 9 0.76%
#11. stories 9 0.76%
#12. here 9 0.76%
#13. reports 7 0.59%
#14. local 6 0.51%
#15. features 5 0.42%
#16. july 5 0.42%
#17. home 5 0.42%
#18. restaurants 5 0.42%
#19. search 5 0.42%
#20. site 5 0.42%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Server Header Analysis

Server : Apache/2.2.3 (CentOS)
Content-Type : text/html; charset=iso-8859-1
Date : Thu, 24 Jul 2014 11:53:01 GMT
Location :
Transfer-Encoding : chunked
Connection : Keep-Alive

Domain/Whois Analysis

Domain Info

: ( 19 characters )

Domain Registrar : TUCOWS DOMAINS INC.

Domain Created On Last Modified On Expires On
2000-08-29 2000-08-29 2014-08-29
13 years, 329 days old 13 years, 329 days ago 0 years, 35 days from today
13 years, 329 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 35 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.