SEO Tool For Webpage Review


offeroftheday.co.uk favicon offeroftheday.co.uk

Excellent Practice27
Improvement Could be Made9
Critical Issues to Attend13
Apr 17, 2016 09:34 PM
Re-generate Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Move the 352 inline css components to an external style sheet file.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • ...     307
  • Register To View All >>

Detailed Reviews

Title

Offer of the Day - All the sale & clearance offers from major UK retailers - Offeroftheday.co.uk

Words count: 18    Unique Words: 16    Length: 96 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
- 2
the 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

Offer of the day - All the best offers from major UK retailers. Hundreds of newly reduced products found every day. Discount codes and price comparison.

Words count: 26    Length: 152 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Offer of the Day - All the sale & clearance offers from ... www.offeroftheday.co.uk/
Offer of the day - All the best offers from major UK retailers. Hundreds of newly reduced products found every day. Discount codes and price comparison.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

amp  available  belted  boots  codes  com  cotton  day  easy  ebay  fewsizes  fitness  flat  front  iron  leather  left  leg  mens  off  offers  outlet  pound  prices  pure  regular  rich  shirt  shorts  size  stormwear  straight  striped  tailored  times  trousers  voucher  white  womens  wool 

Top 20 Keywords

Total Terms Count: 1,147

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
pound 91 7.93%
off 76 6.63%
times 29 2.53%
amp 26 2.27%
available 24 2.09%
left 17 1.48%
fewsizes 17 1.48%
outlet 15 1.31%
cotton 14 1.22%
fitness 13 1.13%
trousers 12 1.05%
offers 12 1.05%
shirt 9 0.78%
ebay 8 0.70%
rich 7 0.61%
pure 7 0.61%
striped 7 0.61%
size 7 0.61%
wool 6 0.52%
boots 6 0.52%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
10010000008385

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Today's Best Offers

<H4>

(1)
Sign up today and never miss an offer!
<STRONG> (83)VIEW:
£1.99
£2.99
£3.99
£2.99
£4.99
£136.99
£8.99
£8.99
£3.99
£1.99
£4.99
£2.99
£2.99
£1.99
£13.00
£20.00
£1.99
£6.00
£12.99
£5.00
£6.99
£4.99
£5.99
£5.99
£3.99
£1.99
£15.99
£8.50
£5.99
£20.00
£6.99
£44.00
£14.00
£34.99
£6.99
£1.49
£11.70
£14.99
£29.99
£29.99
£1.99
£4.99
£15.00
£13.99
£4.99
£7.75
£3.00
£5.00
£1.99
£7.00
£3.99
£2.99
£8.00
£1.09
£14.03
£97.00
£11.99
£59.99
£11.99
£4.00
£19.50
£1.49
£4.99
£12.00
£99.99
£3.99
£1.99
£4.99
£21.00
£247.49
£10.00
£2.99
£4.99
£4.00
£37.99
£12.99
£8.99
£19.99
£8.99
£1.09
£249.00
£33.00


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language

the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon



Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

http://offeroftheday.co.uk/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

2.03 seconds - 17.60 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.10 s 0.04 s 0.04 s 0.01 s 2.86 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

36 Kb (35,724 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
36 Kb (35,724 bytes) 9 Kb (9,034 bytes) 27 Kb (26,690 bytes) 33.85 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

352 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

HTTPS is not implemented for your page.

WWW Resolve

Excellent! the websites http://www.offeroftheday.co.uk/ and http://offeroftheday.co.uk are resolved to the same url :http://www.offeroftheday.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite

Non SEO Friendly URLs
http://offeroftheday.co.uk/model...=P22314651_HT_03_T11_5078_E4_X_EC_88t&s=hp&pos=1
http://offeroftheday.co.uk/model...=P22314651_HT_03_T11_5078_E4_X_EC_88t&s=hp&pos=1
http://offeroftheday.co.uk/report.asp?model=P22314651_HT_03_T11_5078_E4_X_EC_88t
http://offeroftheday.co.uk/model...P22362538_SD_03_T17_2285N_TE_X_EC_88t&s=hp&pos=2
http://offeroftheday.co.uk/model...P22362538_SD_03_T17_2285N_TE_X_EC_88t&s=hp&pos=2
http://offeroftheday.co.uk/repor....asp?model=P22362538_SD_03_T17_2285N_TE_X_EC_88t
http://offeroftheday.co.uk/model...P22423880_SD_03_T17_6883I_QP_X_EC_88t&s=hp&pos=3
http://offeroftheday.co.uk/model...P22423880_SD_03_T17_6883I_QP_X_EC_88t&s=hp&pos=3
http://offeroftheday.co.uk/repor....asp?model=P22423880_SD_03_T17_6883I_QP_X_EC_88t
http://offeroftheday.co.uk/model...P22358957_SD_03_T17_7798B_F0_X_EC_88t&s=hp&pos=4
http://offeroftheday.co.uk/model...P22358957_SD_03_T17_7798B_F0_X_EC_88t&s=hp&pos=4
http://offeroftheday.co.uk/repor....asp?model=P22358957_SD_03_T17_7798B_F0_X_EC_88t
http://offeroftheday.co.uk/model.asp?model=2016361308&p=A
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http://offeroftheday.co.uk/model...2254115_FD_03_T11_5038_Z0_SP14_EC_88t&s=hp&pos=8
http://offeroftheday.co.uk/model...2254115_FD_03_T11_5038_Z0_SP14_EC_88t&s=hp&pos=8
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http://offeroftheday.co.uk/model...P22397544_HT_03_T09_5158M_WL_X_EC_88t&s=hp&pos=9
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http://offeroftheday.co.uk/model...22362365_SD_03_T17_3295F_RA_X_EC_88t&s=hp&pos=12
http://offeroftheday.co.uk/model...22362365_SD_03_T17_3295F_RA_X_EC_88t&s=hp&pos=12
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http://offeroftheday.co.uk/model...P22369673_SD_01_T52_2469_Z0_X_EC_88t&s=hp&pos=13
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http://offeroftheday.co.uk/model...P22336347_SD_03_T17_3397_VP_X_EC_88t&s=hp&pos=21
http://offeroftheday.co.uk/model...P22336347_SD_03_T17_3397_VP_X_EC_88t&s=hp&pos=21
http://offeroftheday.co.uk/report.asp?model=P22336347_SD_03_T17_3397_VP_X_EC_88t
http://offeroftheday.co.uk/model...22392623_SD_03_T17_3904F_F0_X_EC_88t&s=hp&pos=22
http://offeroftheday.co.uk/model...22392623_SD_03_T17_3904F_F0_X_EC_88t&s=hp&pos=22
http://offeroftheday.co.uk/repor....asp?model=P22392623_SD_03_T17_3904F_F0_X_EC_88t
http://offeroftheday.co.uk/model...22362613_SD_03_T17_3969F_SH_X_EC_88t&s=hp&pos=23
http://offeroftheday.co.uk/model...22362613_SD_03_T17_3969F_SH_X_EC_88t&s=hp&pos=23
http://offeroftheday.co.uk/repor....asp?model=P22362613_SD_03_T17_3969F_SH_X_EC_88t
http://offeroftheday.co.uk/model...22391505_SD_03_T17_7465M_XR_X_EC_88t&s=hp&pos=24
http://offeroftheday.co.uk/model...22391505_SD_03_T17_7465M_XR_X_EC_88t&s=hp&pos=24
http://offeroftheday.co.uk/repor....asp?model=P22391505_SD_03_T17_7465M_XR_X_EC_88t
http://offeroftheday.co.uk/model...P22388314_HT_03_T10_8655_ZZ_X_EC_88t&s=hp&pos=25
http://offeroftheday.co.uk/model...P22388314_HT_03_T10_8655_ZZ_X_EC_88t&s=hp&pos=25
http://offeroftheday.co.uk/report.asp?model=P22388314_HT_03_T10_8655_ZZ_X_EC_88t
http://offeroftheday.co.uk/model...P22443651_SD_03_T15_1975_Y0_X_EC_88t&s=hp&pos=26
http://offeroftheday.co.uk/model...P22443651_SD_03_T15_1975_Y0_X_EC_88t&s=hp&pos=26
http://offeroftheday.co.uk/report.asp?model=P22443651_SD_03_T15_1975_Y0_X_EC_88t
http://offeroftheday.co.uk/model.asp?model=4N9UPba&s=hp&pos=27
http://offeroftheday.co.uk/model.asp?model=4N9UPba&s=hp&pos=27
http://offeroftheday.co.uk/report.asp?model=4N9UPba
http://offeroftheday.co.uk/model...60076155_RC_01_T69_2686K_F0_X_EC_88t&s=hp&pos=28
http://offeroftheday.co.uk/model...60076155_RC_01_T69_2686K_F0_X_EC_88t&s=hp&pos=28
http://offeroftheday.co.uk/repor....asp?model=P60076155_RC_01_T69_2686K_F0_X_EC_88t
http://offeroftheday.co.uk/model.asp?model=66293_BQax&s=hp&pos=29
http://offeroftheday.co.uk/model.asp?model=66293_BQax&s=hp&pos=29
http://offeroftheday.co.uk/report.asp?model=66293_BQax
http://offeroftheday.co.uk/model...P22393249_SD_03_T11_1875_E2_X_EC_88t&s=hp&pos=30
http://offeroftheday.co.uk/model...P22393249_SD_03_T11_1875_E2_X_EC_88t&s=hp&pos=30
http://offeroftheday.co.uk/report.asp?model=P22393249_SD_03_T11_1875_E2_X_EC_88t
http://offeroftheday.co.uk/model.asp?model=291657535569cv&s=hp&pos=31
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore
http://offeroftheday.co.uk/ebay_local.asp
http://offeroftheday.co.uk/#kitchen-laundry_left_submenu
http://offeroftheday.co.uk/#home-furniture_left_submenu
http://offeroftheday.co.uk/#home-entertainment_left_submenu
http://offeroftheday.co.uk/#health-beauty_left_submenu
http://offeroftheday.co.uk/#office-computers_left_submenu
http://offeroftheday.co.uk/#kids-nursery_left_submenu
http://offeroftheday.co.uk/#outdoors-diy_left_submenu
http://offeroftheday.co.uk/#mens_left_submenu
http://offeroftheday.co.uk/#womens_left_submenu
http://offeroftheday.co.uk/#travel_left_submenu
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

Style Block In Same Page Links to External Style Files Total
0 5 5


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://fonts.googleapis.com/css?family=Open+Sans:300,400,600,700stylesheettext/css
http://offeroftheday.co.uk/css/bootstrap.min.cssstylesheet
http://offeroftheday.co.uk/css/bootstrapxl.cssstylesheet
http://offeroftheday.co.uk/css/bootstrap-xl-xxl.cssstylesheet
http://offeroftheday.co.uk/css/ootd_110216.cssstylesheet

Script

Scripts Block In Same Page Links to External Script Files Total
20 10 30


Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL Type
http://offeroftheday.co.uk/js/vendor/bootstrap.min.js
http://offeroftheday.co.uk/js/countdown.js
http://offeroftheday.co.uk/js/picturefill.min.js
http://offeroftheday.co.uk/js/refine2.js
http://offeroftheday.co.uk/js/masonry.pkgd.jstext/javascript
http://offeroftheday.co.uk/js/dot.min.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

UA-1360117-1

Excellent! the website implements Google Analytics.

: Google Adsense

ca-pub-9680652168974381 (3 units)
Google Page Rank

3

Fair Enough! page rank (3/10) of your site could be improved.

3

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 117
  Facebook Shares 749
  Facebook Comments 173
  Tweets 7
  LinkedIn 17

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/offeroftheday
Twitter Accounthttps://twitter.com/OOTD
Google+ PageNot Found


Trustworthiness

83

Excellent! the website has a good Trustworthiness Score (83/100).

83

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe

93

Excellent! the website has a good Child Safe Score (93/100).

93

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing

Safe! the site offeroftheday.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

85,069th most visited website in the world.
2,947th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - offeroftheday.co.uk) hosted on the same server as offeroftheday.co.uk (ip : 94.229.168.254).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : 94.229.168.254) is located at United Kingdom  
the most site visitors come from United Kingdom  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

10 years, 250 days old ( 1st registered on : 2005-10-20 )

excellent, the domain age is old enough.

Domain Expires

1 year, 114 days from today ( expires on : 2017-10-20 )

domain is expiring soon.

Domain Info

offeroftheday.co.uk ( 19 characters )

Domain Registrar : Nominet UK

Domain Created On Last Modified On Expires On
2005-10-20 2015-10-13 2017-10-20
10 years, 250 days old 0 years, 258 days ago 1 year, 114 days from today
10 years, 250 days old


Domain Name Servers used by offeroftheday.co.uk
DNS Name IP Address
ns0.ukfast.net81.201.128.133
ns1.ukfast.net81.201.143.133


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.





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