SEO Tool For Webpage Review

passeidireto.com favicon passeidireto.com

Excellent Practice33
Improvement Could be Made7
Critical Issues to Attend9
Apr 17, 2016 08:47 PM
Re-generate Report

Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Declare language in use for your site.
  • Create RSS feed for your site.
  • Speed up your website.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • ...     21
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Detailed Reviews

Title

Passei Direto: A maior rede acadêmica ​do Brasil

Words count: 9    Unique Words: 9    Length: 51 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

5+ milhões de estudantes | Encontre material de estudo. Conecte-se e estude com outros estudantes. Crie grupos de estudo com a sua turma.

Words count: 22    Length: 138 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Passei Direto: A maior rede acadêmica ​do Brasil www.passeidireto.com/
5+ milhões de estudantes | Encontre material de estudo. Conecte-se e estude com outros estudantes. Crie grupos de estudo com a sua turma.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

acompanhe  aqualquer  brasil  com  dia  direto  disciplinas  eacompanhe  empresas  encontre  entrar  est  estou  estudantes  estudo  facebook  gios  hora  jobs  mais  mobile  name  novidades  passei  pelo  populares  privacidade  programas  rios  subject  tenho  termos  titlecase  todas  todos  trainee  tudo  uso  vagas  ver 

Top 20 Keywords

Total Terms Count: 144

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
direto 5 3.47%
passei 5 3.47%
jobs 4 2.78%
vagas 3 2.08%
mais 3 2.08%
facebook 3 2.08%
dia 2 1.39%
tenho 2 1.39%
com 2 1.39%
tudo 2 1.39%
estudo 2 1.39%
empresas 2 1.39%
estou 2 1.39%
entrar 2 1.39%
brasil 2 1.39%
trainee 2 1.39%
encontre 2 1.39%
programas 1 0.69%
gios 1 0.69%
est 1 0.69%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
152000000008

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Conectando alunos e seus conhecimentos

<H2>

(5)
Encontre facilmente osmelhores materiais de estudo
Siga disciplinas eacompanhe as novidades
POPULARES
Acompanhe tudo aqualquer hora pelo Mobile.
Passei Direto Jobs

<H3>

(2)
PD Jobs Estudantes
PD Jobs Empresas


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

20.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language

the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon



Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

http://passeidireto.com/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

2.42 seconds - 3.18 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.10 s 0.01 s 0.01 s 0.00 s 0.62 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

8 Kb (7,696 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
8 Kb (7,696 bytes) 1 Kb (1,246 bytes) 6 Kb (6,450 bytes) 19.32 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

5 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites https://www.passeidireto.com/ and http://passeidireto.com are resolved to the same url :https://www.passeidireto.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
17 3 20


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 17
URL Anchor Text
http://passeidireto.com/Passei Direto
http://passeidireto.com/recuperarsenhaEsqueci a senha
http://passeidireto.com/materiais-de-estudoEncontre facilmente osmelhores...
http://passeidireto.com/disciplinaSiga disciplinas eacompanhe as...
http://passeidireto.com/disciplinaVER TODAS
https://www.passeidireto.com/jobsPesquise vagas
http://empresas.passeidireto.comPublique sua vaga
http://passeidireto.com/midiaNa mídia
https://www.passeidireto.com/exercicios-resolvidosExercícios resolvidos
http://passeidireto.com/midiaNa mídia
http://passeidireto.com/sobreSobre Nós
http://passeidireto.com/privacidadePolítica de privacidade
http://passeidireto.com/termos-de-usoTermos de uso
http://centraldeajuda.passeidireto.com/hcCentral de ajuda
http://www.passeidireto.com/blogBlog
http://www.passeidireto.com/jobs/blogJobs
http://passeidireto.com/#Fechar X

External Links (link to pages on other websites) - 3
URL Anchor Text
https://www.facebook.com/passeidiretoFacebook
https://twitter.com/passeidiretoTwitter
https://plus.google.com/u/0/117445884944754530845Google Plus

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

Total Images Alt Present Alt Missing
6 0 6


Alt values are missing for all the images (6), it will be hard for search engines to include your site for image searches!

Image URL - 6
URL ALT Text
https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=+gPGj1aotV00aK
https://www.facebook.com/offsite_event.php?id=6006536300259&value=0
http://passeidireto.com/Content/img/zilla_cloud_front.png
http://passeidireto.com/Content/img/zilla_cloud_front.png
http://passeidireto.com/Content/img/zilla_cloud_back.png
http://passeidireto.com/Content/img/zilla_cloud_back.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

Style Block In Same Page Links to External Style Files Total
0 3 3


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://fonts.googleapis.com/...ss?family=Open+Sans:400italic,700italic,400,600,700stylesheettext/css
https://web-resources.passeid...ault?v=RRJDXvqdZMCnmAwTQogHunh-f31-WGeIYg0dS8ac9-41stylesheet
https://web-resources.passeid.../Content/css/thirdparty/jquery-ui-1.10.3.custom.cssstylesheettext/css

Script

Scripts Block In Same Page Links to External Script Files Total
15 4 19


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://web-resources.passeid.../lib?v=aGu3rcnrILVFhlPfBvkX8lWDk8HEsevlx9HtPL-5hls1
https://web-resources.passeid...gacy?v=1OuKkiQspZvoauZELN1iaXeP27FSYmAI7S_RHxx9kfo1
https://web-resources.passeid...s/js?v=-OiIQk9g4es4SQMSMGmKIW6YwYMLwE1JOvFmd4Tnm7s1
https://apis.google.com/js/platform.js?onload=onGapiLoadCallback

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page
http://www.passeidireto.com/blogBlog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

UA-24844965-2

Excellent! the website implements Google Analytics.

Google Page Rank

3

Fair Enough! page rank (3/10) of your site could be improved.

3

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 105,054
  Facebook Shares 34,616
  Facebook Comments 7,201
  Tweets 356
  LinkedIn 55

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/passeidireto
Twitter Accounthttps://twitter.com/passeidireto
Google+ Pagehttps://plus.google.com/u/0/117445884944754530845


Trustworthiness

77

Excellent! the website has a good Trustworthiness Score (77/100).

77

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe

91

Excellent! the website has a good Child Safe Score (91/100).

91

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing

Safe! the site passeidireto.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

9,251th most visited website in the world.
148th most visited website in Brazil  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You domain passeidireto.com is the only one hosted on the server (ip : 54.94.146.25).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : 54.94.146.25) is located at Brazil  
the most site visitors come from Brazil  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

4 years, 234 days old ( 1st registered on : 2011-09-08 )

excellent, the domain age is old enough.

Domain Expires

0 years, 131 days from today ( expires on : 2016-09-08 )

domain is expiring in less than a year.

Domain Info

passeidireto.com ( 16 characters )

Domain Registrar : GODADDY.COM, LLC

Domain Created On Last Modified On Expires On
2011-09-08 2015-04-28 2016-09-08
4 years, 234 days old 1 year, 1 day ago 0 years, 131 days from today
4 years, 234 days old


Domain Name Servers used by passeidireto.com
DNS Name IP Address
ns-1205.awsdns-22.org205.251.196.181
ns-1596.awsdns-07.co.uk205.251.198.60
ns-502.awsdns-62.com205.251.193.246
ns-808.awsdns-37.net205.251.195.40


Domain is going to expire in less than a year time (0 years, 131 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.



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