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Excellent Practice23
Improvement Could be Made9
Critical Issues to Attend18
Apr 17, 2016 09:19 PM
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Recommended Actions

  • Set meta description for your page.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 86 inline css components to an external style sheet file.
  • Replace the 73 HTML Table tags with div tags.
  • Remove the 2 plain text email addresses from your page.
  • ...     272
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Detailed Reviews


Pune Municipal Corporation

Words count: 3    Unique Words: 3    Length: 26 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

Pune Municipal Corporation

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

act  budget  cell  census  cities  department  draft  election  english  forms  gardens  heritage  information  jahir  january  june  kalyanwarta  khan  lbt  marathi  municipal  notification  old  parks  part  plan  pmc  prakatan  presentation  property  proposal  pune  reports  road  rti  services  smart  standing  tax  water 

Top 20 Keywords

Total Terms Count: 1,485

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
pune 25 1.68%
budget 23 1.55%
kalyanwarta 22 1.48%
pmc 21 1.41%
cities 21 1.41%
rti 15 1.01%
plan 15 1.01%
forms 15 1.01%
smart 14 0.94%
lbt 13 0.88%
municipal 10 0.67%
reports 9 0.61%
information 8 0.54%
heritage 8 0.54%
tax 8 0.54%
property 8 0.54%
proposal 8 0.54%
election 7 0.47%
draft 7 0.47%
road 7 0.47%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Budget 2016-2017 :


Whats New ? :


QPR Reports
MPR Reports
Gadage Baba Abhiyan0809 GAT A
Gadage Baba Abhiyan0809 GAT B
<STRONG> (1)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.


Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding


Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

0.58 seconds - 255.51 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
21.17 s 0.16 s 0.15 s 0.04 s 11.86 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

148 Kb (148,194 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
148 Kb (148,194 bytes) 12 Kb (12,263 bytes) 136 Kb (135,931 bytes) 9.02 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

86 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

70 nested tables are detected among the total 73 tables in this page.

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

2 Email Addresses (o****************, p**************** were detected on this page.

Redirect Count

Excellent! No redirection is detected for loading this page.


HTTPS is not implemented for your page.

WWW Resolve

the websites and DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization

IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite

Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore
http://propertytax.punecorporati...nePay/PROP_DUES_DETAILS.aspx 31 03 2016.pdf work tipani.pdf Act 2015_Revised.pdf CITY_RFP__1aug15.pdf order mckiney 001.pdf & Mckinsey (1).pdf & letters of support.pdf MoU and support letter.pdf Guidelines.pdf .pdf .pdf

You have 218 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
280 39 319

Too many links (319), it may be considered as spam!

Internal Links (link to pages within this domain) - 280
URL Anchor Text E newsletter Mar 2016.pdf Tax Self Assessment
http://propertytax.punecorporati...nePay/PROP_DUES_DETAILS.aspxPay Property Tax Track Modalities Water Meter Bill
http://ticket.punecorporation.orgOnline Ticketing - Rajiv Gandh... your Complaint of Appeal Authority, PIO ... Act 2005 - 4 (A) Appeal Hearing Order Act 1949 - 60 (A) Notice About Recruitmen... Health Department Media Cell - Result 31 03 2016.pdfEoI PMCPayment Aggregator 2016-2017 SC Budget Book.pdfBudget 2015-2016 Standing Comm... Prakatan For Budget 2014... SC Budget Book.pdfBudget 2015-2016 Standing Comm... SC BUDGET BOOK.pdfBudget 2014-2015 Standing Comm... MC BUDGET BOOK.pdfBudget 2014-2015 Municipal Com... Presentation 2013-14 De... 2013-14 Municipal Commi... 2013-14 Standing Commit... 2012-13 Standing Commit... 2012-13 Municipal Commi... Budget 2012-13 Cit... Presentation 2011-12 Mu... 2011-12 Municipal Commi... Jan 2015 Mar 2015 May 2015 June 2015 July 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Charter Manual Election 2012 Election Draft voter list ... Cell Tagline work tipani.pdfHeritage Cell - Tipani / Correction Form List of Aadhaar Center... Mega Camp Information Documents To services Act 2015.pdfRight To Services Act 2015 Act 2015_Revised.pdfRight To Services Act 2015 (Re... City Proposal Part 1 City Proposal Part 2 City Proposal Checklist CITY_RFP__1aug15.pdfSmart CIty Proposal - RFP order mckiney 001.pdfConsultant Work order & Mckinsey (1).pdfConsultant Agreement with PMC & letters of support.pdfAll MoU's Non Binding and non ... MoU and support letter.pdfList of non binding & non fina... & GoM Letter for Submissio... Body Docket Committee Docket City Proposal Part 1 City Proposal Part 2 City Proposal Checklist City GB Presentation City Presentation City Guidlines Cities Mission (Marathi) Cities Mission (English) Guidelines.pdfAmrut Guidlines Guidlines PPT (Marathi) Guidlines PPT (English) Guidlines 2022 E newsletter Mar 2016.pdfMarch 2016 E newsletter Feb 2016.pdfFebruary 2016 E newsletter Jan 2016.pdfJanuary 2016 E Newsletter Dec 2015.pdfDecember 2015 E Newsletter Nov 2015.pdfNovember 2015 E newsletter Oct 2015.pdfOctober 2015 E newsletter Sep 2015.pdfSeptember 2015 newsletter August 2015.pdfAugust 2015 E newsletter July 2015.pdfJuly 2015 2015 2015 Photos Board Bannar Action Re... July & Aug 2014 June 2014 May 2014 Apr 2014 Mar 2014

External Links (link to pages on other websites) - 39
URL Anchor Text Instagram Facebook Page Sanctions / Registrat...
https://pmctenders.abcprocure.comOnline Tenders Registration Collection Generation Online Status
http://pmcconnect.inPMC Connect Service your Feedback Commission Of India Election Commission Of M... Electoral Officer of Ma... Search Engine
https://localbodyvoterlist.mahar.../ObjectionOnClick/SearchNameVoter Search of heritage cell Walk Music Day 2013 Heritage Day Tourism Award for PMC... Adhaar Card Tax Self Assessment Pune Our Budget
  • GRIHA RATING FORM Properties Data from Shelter Associa...

    reasonable number of links (below 100) per page will give a better user experience.

    1. keep the number of links per page below 100.
    2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
    3. search engines may not follow all the links if you have too many of them in a single page.

    Total Images Alt Present Alt Missing
    43 16 27

    27 images do not have Alt values.

    Image URL - 43
    URL ALT Text Municipal Corporation Branding Logo Wada Link Link Link Link Link Link Link Link Link Link Link Link Link

    search engines cannot `see` images, proper Alt content will help them to better understand and index images.

    1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
    2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
    3. use a human-readable caption and descriptive text around the image.

    Style Block In Same Page Links to External Style Files Total
    1 1 2

    You have 1 style blocks in the same file, try to put them in a separate file.

    Links To External Stylesheet Files - 1
    Stylesheet URL rel type


    Scripts Block In Same Page Links to External Script Files Total
    8 4 12

    Too many (4) external scripts files , it will slow down the downlaoding.

    Links To External Script Files - 4
    Script URL Type

    put scripts together and link them from an external files rather then put them in the same file as the main page.

    1. reduce the use of in-page scripts, put them in separate files and link them in.
    2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
    3. optimize or compress the script files to have smaller size and faster loading.
    Blog Or News Release

    Link to Blog / News Release Page E newsletter Mar 2016.pdf

    Excellent! we have found blog linked to your site.

    Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

    1. regularly update your blog and provide fresh and quality content.
    2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
    DMOZ Listing


    Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

    Google Analytics


    Excellent! the website implements Google Analytics.

    Google Page Rank


    Excellent! the website has a high page rank (4/10).


    0 - 1 2 - 3 4 - 10
    Poor Good Excellent
    Social Engagement

    Your site has a fair social media engagement, which can be improved though.

      Facebook Likes 11
      Facebook Shares 70
      Facebook Comments 7
      Tweets 1
      LinkedIn 9

    Social Media Integration

    Excellent! your site is well integrated with social media networks.

    Facebook Page
    Twitter AccountNot Found



    Excellent! the website has a good Trustworthiness Score (60/100).


    0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
    Very Poor Poor Unsatisfactory Good Excellent

    Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

    1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
    2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
    3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
    Child Safe

    No Child Safe Score is calculated for the site.

    0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
    Very Poor Poor Unsatisfactory Good Excellent

    Safe Browsing

    Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

    Ensure that your site is malware free and does not cause harm to users` computers.

    1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
    2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
    3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
    Traffic Rank

    176,777th most visited website in the world.
    18,304th most visited website in India  

    your site has an excellent high traffic rank in the world.
    Websites On Same Server

    Excellent! You do have very few domains (1 - hosted on the same server as (ip :

    Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

    1. the fewer domains hosted on the same server/ip the better.
    2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
    3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
    Server Location

    your server (IP : is located at India  
    the most site visitors come from India  

    Excellent! your server is located close to most of your site visitors.
    HTTP Compression


    your website server does not support HTTP Compression.



    your website server does not support Caching.

    Server Signature

    Excellent! the website server signature is off.

    A secure and safe server is not only good for your site visitors but also good for search engines.

    1. server software version information can be utilized by malicious visitors to attack your server.
    2. by turning off the server signature, you actually have made your server a little bit more secure.
    3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
    Domain Age

    9 years, 92 days old ( 1st registered on : 2007-03-29 )

    excellent, the domain age is old enough.

    Domain Expires

    0 years, 274 days from today ( expires on : 2017-03-30 )

    domain is expiring in less than a year.

    Domain Info ( 19 characters )

    Domain Registrar : Public Interest Registry

    Domain Created On Last Modified On Expires On
    2007-03-29 2007-03-29 2017-03-30
    9 years, 92 days old 9 years, 92 days ago 0 years, 274 days from today
    9 years, 92 days old

    Domain Name Servers used by
    DNS Name IP Address

    Domain is going to expire in less than a year time (0 years, 274 days from today), try to renew it for more than one year!

    domain name choice and domain age are crucial for SEO.

    1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
    2. older domain tends to be more trustworthy.
    3. register a domain for more than 1 year, and search engine will think it is a serious business.

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