SEO Tool For Webpage Review


serasa.com.br favicon serasa.com.br

Excellent Practice29
Improvement Could be Made11
Critical Issues to Attend10
Apr 17, 2016 09:09 PM
Re-generate Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta description for your page.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 19 inline css components to an external style sheet file.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     60
  • Register To View All >>

Detailed Reviews

Title

Serasa Experian - Consulta de Crédito, CNPJ e CPF e Certificado Digital

Words count: 13    Unique Words: 12    Length: 72 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
e 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview


[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

acompanhar  atilde  atividade  cadastro  ccedil  certificado  cheque  cnpj  com  comprar  consultar  consumidor  corporativas  cpf  digital  dito  empresas  experian  financeira  limpar  mais  marketing  meu  minha  monitorar  ncias  nome  outros  para  por  positivo  renovar  saiba  serasa  servi  solu  suas  veja  vidas  voc 

Top 20 Keywords

Total Terms Count: 468

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
empresas 24 5.13%
para 18 3.85%
meu 14 2.99%
certificado 13 2.78%
cpf 12 2.56%
cnpj 12 2.56%
consultar 11 2.35%
digital 10 2.14%
cadastro 9 1.92%
positivo 9 1.92%
serasa 9 1.92%
suas 9 1.92%
solu 9 1.92%
limpar 8 1.71%
experian 7 1.50%
voc 7 1.50%
comprar 7 1.50%
mais 7 1.50%
consumidor 6 1.28%
servi 6 1.28%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1961000000118

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
SOLUÇÕES SERASA EXPERIAN

<H2>

(9)
Comprar ou Renovar Certificado
Limpar meu nome
Previna-se contra fraudes
Cadastro Positivo
Comprar ou Renovar Certificado
Consultar CPF e CNPJ
Monitorar minha Empresa
Limpar meu CNPJ
Cadastro Positivo

<H3>

(6)
INDICADORES ECONÔMICOS
VEJA TAMBÉM
Consultar meu CPF
Serviços de Marketing
Certificado Digital
Consultar CPF, CNPJ ou Cheque

<H4>

(1)
MAIS PROCURADOS
<STRONG> (1)Veja também:


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language

the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

the website does not declare its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon



Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

http://serasa.com.br/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

http://serasa.com.br/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

1.86 seconds - 19.67 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.23 s 0.04 s 0.04 s 0.01 s 2.93 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

37 Kb (36,590 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
37 Kb (36,590 bytes) 4 Kb (4,008 bytes) 33 Kb (32,582 bytes) 12.30 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

19 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

HTTPS is not implemented for your page.

WWW Resolve

Excellent! the websites http://www.serasa.com.br and http://serasa.com.br are resolved to the same url :http://www.serasaexperian.com.br/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization

IP address of the site http://200.245.207.181 is forwarded to http://200.245.207.181/, instead of to its domain name site serasa.com.br.

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
16 107 123


You have more than 100 links (123).

Internal Links (link to pages within this domain) - 16
URL Anchor Text
https://sitenet05.serasa.com.br/primeiroacesso/Meu primeiro acesso
https://sitenet.serasa.com.br/Logon/index.jspLogin
https://sitenet05.serasa.c....br/primeiroacesso/TrocaSenha.aspxMeu primeiro acessoExclusivo p...
https://sitenet.serasa.com.br/Logon/ACESSARUtilize essa opção pa...
http://serasa.com.br/#
http://serasa.com.br/#
http://serasa.com.br/home/empresa/index.htmSoluções Corporativas
http://serasa.com.br/consulta-cpf/Consultar CPF
http://serasa.com.br/consulta-cnpj/Consultar CNPJ
http://serasa.com.br/quem-somos/Quem Somos
http://serasa.com.br/quem-somos/agencias/Agências
http://serasa.com.br/trabalhe-conosco/Trabalhe Conosco
http://serasa.com.br/mapa/index.htmMapa do site
http://serasa.com.br/quem-somos/seguranca/Segurança
http://serasa.com.br/privacidadePolítica de Privacidade
http://serasa.com.br/quem-...s/seguranca/comunicado-importante/Comunicado importante

External Links (link to pages on other websites) - 107
URL Anchor Text
http://www.serasaexperian.com.br/
http://www.serasaconsumidor.com.br/limpa-nome-onlineLimpar Meu Nome
http://www.cadastropositivo.com.br/Cadastro Positivo
http://www.serasaconsumidor.com.br/outros-servicos/Outros serviços
http://www.serasaconsumidor.com.br/meproteja/Acompanhar meu CPF
https://portal.serasaconsumidor.com.br/homeConsultar Empresas
http://serasa.certificadodigital.com.br/produtos/e-cpf/Comprar Certificado Digital e-...
http://pme.serasaexperian.com.br/Soluções para Pequenas e Mé...
http://www.serasaexperian.com.br/home/empresa/index.htmSoluções Corporativas
https://site.cadastropositivo.com.br/para-empresas/Cadastro Positivo
https://marketing.serasaexperian.com.br/Soluções de Marketing
http://www.serasaexperian....om.br/atualizardados/empresas.htmlAtualização de Dados
http://serasa.certificadodigital.com.br/produtos/Certificado Digital
http://www.serasaexperian.com.br/compreonline/Consultas de CPF, CNPJ e Chequ...
https://portal.serasaexperian.com.br/mpeMonitore sua Empresa
http://www.serasaexperian.com.br/auto-atendimento/ATENDIMENTO
http://www.serasaconsumidor.com.br/limpa-nome-onlineLimpar Meu Nome
https://portal.serasaconsumidor.com.br/homeConsultar Empresas
http://www.serasaconsumidor.com.br/outros-servicos/Outros serviços
https://site.cadastropositivo.com.br/Cadastro Positivo
https://portal.serasaconsumidor.com.br/me-proteja/Acompanhar meu CPF
http://serasa.certificadodigital.com.br/produtos/#e-CPFCertificado Digital
http://pme.serasaexperian.com.br/Soluções para Pequenas e Mé...
http://www.serasaexperian.com.br/home/empresa/index.htmSoluções Corporativas
https://site.cadastropositivo.com.br/para-empresas/Cadastro Positivo
https://marketing.serasaexperian.com.br/Soluções de Marketing
http://serasa.certificadodigital.com.br/produtos/Certificado Digital
http://www.serasaexperian.com.br/compreonline/Consultas de CPF, CNPJ e Chequ...
https://portal.serasaexperian.com.br/mpeMonitore sua empresa
http://www.serasaexperian....om.br/atualizardados/empresas.htmlAtualização de Dados
http://www.serasaexperian.com.br/auto-atendimento/Dúvidas Frequentes
https://portal.serasaconsumidor.com.br/me-proteja/
http://noticias.serasaexperian.com.br/NOTÍCIAS
http://noticias.serasaexpe...ian.com.br/indicadores-economicos/INDICADORES
http://serasa.certificadodigital.com.br/produtos/e-cpf/Comprar ou Renovar Certificado
http://www.serasaconsumidor.com.br/limpa-nome-onlineLimpar meu nome
https://portal.serasaconsumidor.com.br/me-proteja/Previna-se contra fraudes
http://www.serasaconsumidor.com.br/cadastro-positivo/Cadastro Positivo
https://serasa.certificadodigital.com.brComprar ou Renovar Certificado
http://www.serasaexperian.com.br/compreonline/Consultar CPF e CNPJ
https://portal.serasaexperian.com.br/mpeMonitorar minha Empresa
https://portal.serasaexperian.com.br/limpanome/index/oquee/Limpar meu CNPJ
https://site.cadastropositivo.com.br/para-empresas/Cadastro Positivo
http://www.serasaconsumidor.com.br/limpa-nome-onlineLimpar meu nome
http://www.serasaconsumidor.com.br/meproteja/Consultar meu CPF
http://serasa.certificadodigital.com.br/produtos/e-cpf/Comprar Certificado Digital
https://portal.serasaconsumidor.com.br/homeConsultar uma empresa
http://www.serasaconsumidor.com.br/outros-servicosOutros serviços
https://serasa.certificadodigital.com.brComprar ou Renovar Certificado
http://www.serasaexperian.com.br/compreonline/Consultar CPF e CNPJ
https://portal.serasaexperian.com.br/mpeMonitorar minha Empresa
https://portal.serasaexperian.com.br/limpanome/index/oquee/Limpar meu CNPJ
https://site.cadastropositivo.com.br/para-empresas/Cadastro Positivo
http://noticias.serasaexpe...ian.com.br/indicadores-economicos/INDICADORES ECONÔMICOS
http://noticias.serasaexpe...ian.com.br/indicadores-economicos/Consumidor
http://noticias.serasaexpe...ian.com.br/indicadores-economicos/Empresa
http://noticias.serasaexpe...demanda-do-consumidor-por-credito/Demanda do Consumidor por Cré...
http://noticias.serasaexpe...es-economicos/atividade-economica/Atividade Econômica
http://noticias.serasaexpe...micos/inadimplencia-do-consumidor/Inadimplência do Consumidor
http://noticias.serasaexpe...ualidade-de-credito-do-consumidor/Qualidade do Crédito do Consu...
http://noticias.serasaexpe...res-economicos/cheques-sem-fundos/Cheques sem fundos
http://noticias.serasaexpe.../demanda-das-empresas-por-credito/Demanda das Empresas por Créd...
http://noticias.serasaexpe...es-economicos/atividade-economica/Atividade Econômica
http://noticias.serasaexpe...-economicos/atividade-do-comercio/Atividade do Comércio
http://noticias.serasaexpe...omicos/inadimplencia-das-empresas/Inadimplência das Empresas
http://noticias.serasaexpe...qualidade-de-credito-das-empresas/Qualidade do Crédito das Empr...
http://www.serasaconsumidor.com.br/negociardividas/
http://www.serasaconsumidor.com.br/gravidas/Educação financeira começa ...
http://www.serasaconsumidor.com.br/negociardividas/SAIBA MAIS
http://www.serasaexperian.com.br/quem-somos/agencias/
http://www.serasaexperian.com.br/quem-somos/agencias/Agências
http://www.serasaexperian.com.br/quem-somos/agencias/SAIBA MAIS
http://www.serasaconsumidor.com.br/desempregados/
http://www.serasaconsumidor.com.br/desempregados/Está desempregado?
http://www.serasaconsumidor.com.br/desempregados/SAIBA MAIS
https://portal.serasaexperian.com.br/limpanome/index/oquee/
https://portal.serasaexperian.com.br/limpanome/index/oquee/Limpa Nome Online Empresas
https://portal.serasaexperian.com.br/limpanome/index/oquee/SAIBA MAIS
http://www.serasaconsumidor.com.br/consultar-meu-cpf/Consultar meu CPF
https://marketing.serasaexperian.com.br/Serviços de Marketing
http://www.certificadodigital.com.brCertificado Digital
http://www.serasaexperian.com.br/compreonline/Consultar CPF, CNPJ ou Cheque
http://www.serasaconsumidor.com.br/meproteja/Acompanhar meu CPF
http://www.serasaconsumidor.com.br/limpa-nome-online/Limpar meu nome
http://serasa.certificadodigital.com.br/produtos/#e-CPFComprar Certificado Digital e-...
http://portal.serasaconsumidor.com.br/vceConsultar uma empresa
http://www.cadastropositivo.com.br/Cadastro Positivo
http://www.serasaconsumidor.com.br/educacao-financeira/Educação Financeira
http://www.serasaconsumido...cos/documentos-e-cheques-roubados/Roubo/Perda de Documentos
http://www.serasaconsumidor.com.br/servicos-gratuitos/Outros serviços
https://marketing.serasaexperian.com.br/Soluções de Marketing
https://site.cadastropositivo.com.br/para-empresas/Cadastro Positivo
https://portal.serasaexperian.com.br/mpe/Monitorar minha empresa
http://serasa.certificadodigital.com.br/Comprar Certificado Digital
http://serasa.certificadod...l.com.br/renovacao-de-certificado/Renovar Certificado Digital
https://portal.serasaexperian.com.br/limpanome/index/oquee/Limpar CNPJ
http://noticias.serasaexperian.com.br/Notícias
http://noticias.serasaexpe...ian.com.br/indicadores-economicos/Indicadores
http://www.serasaexperian.com.br/distribuidores/Distribuidores
http://www.serasaexperian.com.br/representantes/Representantes
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

Total Images Alt Present Alt Missing
44 5 39


39 images do not have Alt values.

Image URL - 44
URL ALT Text
http://serasa.com.br/icon-ie.png
http://serasa.com.br/web/images/general/logoSerasaExperian2.png
http://serasa.com.br/nova-home/images/bn-contra-fraudes.pngPrevina-se contra fraudes
http://serasa.com.br/nova-home/images/banner-pf-m-limpa-nome-online.jpg
http://serasa.com.br/nova-home/images/banner-pf-m-1.jpg
http://serasa.com.br/nova-home/images/banner-pj-m-1.jpg
http://serasa.com.br/nova-home/images/banner-pf-m-4.jpg
http://serasa.com.br/nova-home/images/banner-pf-m-5.jpg
http://serasa.com.br/nova-home/images/banner-pj-m-1.jpg
http://serasa.com.br/nova-home/images/banners/mobile_bn_pj_consultarcpfcnpj.jpg
http://serasa.com.br/nova-home/images/banners/mobile_bn_pj_monitorarempresa.jpg
http://serasa.com.br/nova-home/images/banners/mobile_bn_pj_limpar_meu_cnpj.jpg
http://serasa.com.br/nova-home/images/banners/mobile_bn_pj_casastropositivo.jpg
http://serasa.com.br/nova-home/images/gravidas.pngLiquidações: oportunidades o...
http://serasa.com.br/nova-home/images/ico-agencia.jpgAgências
http://serasa.com.br/nova-home/images/ico-desemp.jpgOs vilões da aposentadoria
http://serasa.com.br/nova-home/images/ico-lno.jpgLimpa Nome Online Empresas
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif
http://serasa.com.br/nova-home/images/ico-televendas-m.gif
http://serasa.com.br/web/images/bullet-azul-rodape.gif


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

Style Block In Same Page Links to External Style Files Total
1 5 6


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://serasa.com.br/nova-home/css/normalize.cssstylesheettext/css
http://serasa.com.br/nova-home/css/homeB.cssstylesheettext/css
http://serasa.com.br/nova-home/css/home.cssstylesheettext/css
http://serasa.com.br/nova-home/css/slick.cssstylesheettext/css
http://serasa.com.br/web/css/footer-inst.cssstylesheettext/css

Script

Scripts Block In Same Page Links to External Script Files Total
5 3 8


You have 5 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
http://serasa.com.br/web/js/jquery-1.10.1.min.jstext/javascript
http://serasa.com.br/web/js/complementos/slick.jstext/javascript
http://serasa.com.br/nova-home/js/home.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Google Page Rank

6

Excellent! the website has a high page rank (6/10).

6

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 288
  Facebook Shares 1,371
  Facebook Comments 151
  Tweets 0
  LinkedIn 78

Social Media Integration

Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/serasaexperian
Twitter Accounthttp://twitter.com/serasaexperian
Google+ PageNot Found


Trustworthiness

59

Excellent! the website has a good Trustworthiness Score (59/100).

59

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe

91

Excellent! the website has a good Child Safe Score (91/100).

91

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing

Safe! the site serasa.com.br is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

83,567th most visited website in the world.
1,908th most visited website in Brazil  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (2 - serasaexperian.com.br, serasa.com.br) hosted on the same server as serasa.com.br (ip : 200.245.207.181).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : 200.245.207.181) is located at Brazil  
the most site visitors come from Brazil  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

19 years, 259 days old ( 1st registered on : 1996-08-20 )

excellent, the domain age is old enough.

Domain Expires

3 years, 104 days from today ( expires on : 2019-08-20 )

excellent, the domain is not expiring too soon.

Domain Info

serasa.com.br ( 13 characters )

Domain Registrar : BR-NIC

Domain Created On Last Modified On Expires On
1996-08-20 2015-03-17 2019-08-20
19 years, 259 days old 1 year, 51 days ago 3 years, 104 days from today
19 years, 259 days old


Domain Name Servers used by serasa.com.br
DNS Name IP Address
segateway01.serasa.com.br200.245.207.56
maq01.serasa.com.br200.245.207.57


You have a nice choice of domain name, which is of a right length (13 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.





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