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stir.ac.uk favicon University of Stirling  - UK Universities - Academic Excellence in Scotland stir.ac.uk Estimated Worth : 570,033 $

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Overall SEO Report For stir.ac.uk
Excellent Practice10
Improvement Could be Made6
Critical Issues to Attend3
SEO Score :
68.42


IP address of stir.ac.uk is : 139.153.14.206. The domain stir.ac.uk was created on unknow and it is 44 years, 212 days old. It will expire on unknow which is -45 years, -213 days from today. The homepage of website stir.ac.uk has a size of 50870 bytes, and a text size of 8054 bytes, its Text to Code Ratio is 18.81% Homepage of stir.ac.uk has 251 links, 246 link to internal pages, while 5 link to pages on other websites. It takes 0.75 s ( 67.45 Kb/s ) to load the website stir.ac.uk.

stir.ac.uk Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-07-23 00:01     Update Now >>

Content Analysis

Title

:

University of Stirling - UK Universities - Academic Excellence in Scotland


Words count: 11    Unique Words: 10    Length: 75 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term -
Repeat Count 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Come study in the heart of Scotland, Stirling University

Words count: 9    Length: 56 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Keywords

: Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Charset : utf-8
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Google Analytics

: UA-340900-19

Excellent! the website implements Google Analytics.

DMOZ Listing

: Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Trustworthiness

: 89

Excellent! the website has a good Trustworthiness Score (89/100).

89

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 93
Safe Browsing

: Safe! the site stir.ac.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 51 Kb (50,870 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
51 Kb (50,870 bytes) 8 Kb (8,054 bytes) 43 Kb (42,816 bytes) 18.81 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 0.75 seconds - 67.83 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.27 s 0.06 s 0.05 s 0.01 s 4.07 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
246 5 251


Too many links (251), it may be considered as spam!

Internal Links (link to pages within this domain) - 246
URL Anchor Text
http://stir.ac.uk/Home
http://stir.ac.uk/courses/Courses
http://stir.ac.uk/study-in-the-uk/International
http://stir.ac.uk/campus-life/Campus life
http://stir.ac.uk/research/Research
http://stir.ac.uk/business/Services we offer
http://stir.ac.uk/alumni/Alumni & supporters
http://stir.ac.uk/about/About us
...ac.uk/undergraduate-study/course-information/courses-a-to-z/Undergraduate
http://stir.ac.uk/#Applied Social Science
http://stir.ac.uk/#Aquaculture
http://stir.ac.uk/#Biological and Environmental S...
http://stir.ac.uk/#Computing Science and Mathemat...
http://stir.ac.uk/#Education
http://stir.ac.uk/#English Studies
http://stir.ac.uk/#Film Media & Journalism
http://stir.ac.uk/#History and Politics
http://stir.ac.uk/#Languages Cultures and Religio...
http://stir.ac.uk/#Law
http://stir.ac.uk/#Management
http://stir.ac.uk/#Nursing Midwifery and Health
http://stir.ac.uk/#Philosophy
http://stir.ac.uk/#Psychology
http://stir.ac.uk/#Sports Studies
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...courses-a-to-z/school-of-applied-social-science/social-work/Social Work
...chool-of-applied-social-science/sociology-and-social-policy/Sociology and Social Policy
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...ourses-a-to-z/school-of-arts-and-humanities/english-studies/English Studies
...-to-z/school-of-arts-and-humanities/european-film-and-media/European Film and Media
...urses-a-to-z/school-of-arts-and-humanities/film--and--media/Film and Media
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...o-z/school-of-arts-and-humanities/global-cinema-and-culture/Global Cinema and Culture
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...ational-management-and-intercultural-studies-double-degrees/International Management Studi...
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...ion/courses-a-to-z/school-of-arts-and-humanities/philosophy/Philosophy
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...hool-of-arts-and-humanities/politics-international-politics/Politics (International Politi...
...-arts-and-humanities/politics,-philosophy-and-economics-ppe/Politics, Philosophy and Econo...
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...formation/courses-a-to-z/school-of-natural-sciences/biology/Biology
...ourses-a-to-z/school-of-natural-sciences/business-computing/Business Computing
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...formation/courses-a-to-z/school-of-natural-sciences/ecology/Ecology
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...mation/courses-a-to-z/school-of-natural-sciences/psychology/Psychology
...rses-a-to-z/school-of-natural-sciences/software-engineering/Software Engineering
...n/courses-a-to-z/school-of-sport/sport-and-exercise-science/Sport and Exercise Science
...e-information/courses-a-to-z/school-of-sport/sports-studies/Sports Studies
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...s-a-to-z/stirling-management-school/accountancy-and-finance/Accountancy and Finance
.../courses-a-to-z/stirling-management-school/business-studies/Business Studies
...rmation/courses-a-to-z/stirling-management-school/economics/Economics
...formation/courses-a-to-z/stirling-management-school/finance/Finance
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...mation/courses-a-to-z/stirling-management-school/management/Management
...rmation/courses-a-to-z/stirling-management-school/marketing/Marketing
.../courses-a-to-z/stirling-management-school/retail-marketing/Retail Marketing
...-to-z/stirling-management-school/retail-marketing-singapore/Retail Marketing (Singapore)
http://stir.ac.uk/postgraduate/programme-information/Postgraduate
http://stir.ac.uk/#Applied Social Science
http://stir.ac.uk/#Aquaculture
http://stir.ac.uk/#Biological and Environmental S...
http://stir.ac.uk/#Computing Science and Mathemat...
http://stir.ac.uk/#Education
http://stir.ac.uk/#English Studies
http://stir.ac.uk/#Film Media & Journalism
http://stir.ac.uk/#History and Politics
http://stir.ac.uk/#Languages Cultures and Religio...
http://stir.ac.uk/#Law
http://stir.ac.uk/#Management
http://stir.ac.uk/#Nursing Midwifery and Health
http://stir.ac.uk/#Philosophy
http://stir.ac.uk/#Psychology
http://stir.ac.uk/#Sports Studies
...us/applied-social-science/adultservicessupportandprotection/Adult Services, Support and Pr...
.../applied-social-science/applied-social-research-criminology/Applied Social Research (Crimi...
...us/applied-social-science/applied-social-research-doctorate/Applied Social Research Doctor...
...spectus/applied-social-science/applied-social-research-mres/Applied Social Research (MRes)
...n/prospectus/applied-social-science/applied-social-research/Applied Social Research
...social-science/applied-studies-child-welfare-and-protection/Applied Studies (Child Welfare...
...pplied-studies-management-and-leadership-in-social-services/Applied Studies (Management an...
...prospectus/applied-social-science/childwelfareandprotection/Child, Welfare and Protection
...prospectus/applied-social-science/counselling-psychotherapy/Counselling & Psychotherapy
...n/prospectus/applied-social-science/criminological-research/Criminological Research
...ormation/prospectus/applied-social-science/dementia-studies/Dementia Studies
...tus/applied-social-science/dementia-studies-and-gerontology/Dementia Studies and Gerontolo...
...formation/prospectus/applied-social-science/housing-studies/Housing Studies
...prospectus/applied-social-science/housing-studies-part-time/Housing Studies (part-time)
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...ation/prospectus/applied-social-science/social-work-studies/Social Work Studies
.../prospectus/aquaculture/aquaculture-sustainable-aquaculture/Aquaculture: Sustainable Aquac...
...e/aquaculture-sustainable-aquaculture-named-degree-outcomes/Aquaculture: Sustainable Aquac...
...me-information/prospectus/aquaculture/aquatic-food-security/Aquatic Food Security
...mme-information/prospectus/aquaculture/aquatic-pathobiology/Aquatic Pathobiology
...formation/prospectus/aquaculture/aquatic-veterinary-studies/Aquatic Veterinary Studies
...mme-information/prospectus/aquaculture/marine-biotechnology/Marine Biotechnology
...-and-environmental-sciences/conservation-and-sustainability/Conservation and Sustainabilit...
...gical-and-environmental-sciences/energy-and-the-environment/Energy and the Environment
...logical-and-environmental-sciences/environmental-management/Environmental Management
...n/prospectus/film-studies/digital-media,-publishing-and-law/Digital Media, Publishing and ...
.../programme-information/prospectus/film-studies/film-studies/Film Studies: Theory and Pract...
...prospectus/film-studies/media-and-communications-management/Media and Communications Manag...
...gramme-information/prospectus/film-studies/media-management/Media Management
...rogramme-information/prospectus/film-studies/media-research/Media Research
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...ormation/prospectus/film-studies/strategic-public-relations/Strategic Public Relations (On...
...nications-management-delivered-with-university-lund,-sweden/Strategic Public Relations (Do...
...es/strategic-public-relations-and-communications-management/Strategic Public Relations & C...
...mation/prospectus/computing-science-and-mathematics/bigdata/Big Data
...us/computing-science-and-mathematics/computing-for-business/Computing for Business
...ing-science-and-mathematics/computing-for-financial-markets/Computing for Financial Market...
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...ctus/computing-science-and-mathematics/software-engineering/Software Engineering (formerly...
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...ramme-information/prospectus/education/educational-research/Educational Research
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...n/prospectus/education/professional-learning-and-leadership/Professional Learning and Lead...
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...ogramme-information/prospectus/education/tertiary-education/Tertiary Education (TQFE)
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...ormation/prospectus/education/tesol-and-applied-linguistics/Teaching English to Speakers o...
...e/programme-information/prospectus/education/tesol-and-call/Teaching English to Speakers o...
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...ostgraduate/programme-information/prospectus/education/tqfe/Tertiary Education (TQFE)
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...amme-information/prospectus/english/modern-scottish-writing/Modern Scottish Writing (MLitt...
...mme-information/prospectus/english/publishing-studies-mlitt/Publishing Studies (MLitt)
...programme-information/prospectus/english/publishing-studies/Publishing Studies (MRes)
...rogramme-information/prospectus/english/renaissance-studies/Renaissance Studies
...ramme-information/prospectus/english/the-gothic-imagination/The Gothic Imagination (MLitt)
...ormation/prospectus/nursing-and-midwifery/advanced-practice/Advanced Practice
...mation/prospectus/nursing-and-midwifery/clinical-doctorates/Clinical Doctorates
...us/nursing-and-midwifery/healthandwellbeingoftheolderperson/Health and Wellbeing of the Ol...
...nformation/prospectus/nursing-and-midwifery/health-research/Health Research - Masters
...me-information/prospectus/history-politics/atlantic-studies/Atlantic Studies
...ion/prospectus/history-politics/environment-heritage-policy/Environment, Heritage and Poli...
...information/prospectus/history-politics/historical-research/Historical Research
...tus/history-politics/international-conflict-and-cooperation/International Conflict and Coo...
...ramme-information/prospectus/history-politics/public-policy/Public Policy (MPP)
...aduate/programme-information/prospectus/slcr/gender-studies/Gender Studies (Applied)
...stgraduate/programme-information/prospectus/slcr/humanities/Humanities (MRes)
...e/programme-information/prospectus/slcr/translation-studies/Translation Studies (MRes)- av...
...-information/prospectus/slcr/translation-studies-with-tesol/Translation Studies with TESOL...
...-information/prospectus/law/corporate-social-responsibility/Corporate Social Responsibilit...
...ormation/prospectus/law/environmental-policy-and-governance/Environmental Policy and Gover...
.../programme-information/prospectus/law/energy-law-and-policy/International Energy Law and P...
...k/postgraduate/programme-information/prospectus/law/law-llb/Law: Accelerated Graduate LLB
...ramme-information/prospectus/management/banking-and-finance/Banking and Finance
...ramme-information/prospectus/management/behavioural-science/Behavioural Science for Manage...
...e-information/prospectus/management/business-and-management/Business and Management (MRes)
...uate/programme-information/prospectus/management/management/Business and Management
...ogramme-information/prospectus/management/energy-management/Energy Management
...raduate/programme-information/prospectus/management/finance/Finance
...information/prospectus/management/human-resource-management/Human Resource Management
.../prospectus/management/international-accounting-and-finance/International Accounting and F...
...me-information/prospectus/management/international-business/International Business
...ramme-information/prospectus/management/investment-analysis/Investment Analysis
...duate/programme-information/prospectus/management/marketing/Marketing
...ostgraduate/programme-information/prospectus/management/mba/MBA Master of Business Adminis...
...rogramme-information/prospectus/management/mba-in-retailing/MBA in Retailing (by distance ...
...ogramme-information/prospectus/management/retail-management/Retail Management
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...ormation/prospectus/psychology/psychology-applied-to-health/Psychology Applied to Health
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...uate/programme-information/prospectus/sport/sport-nutrition/Sport Nutrition
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http://stir.ac.uk/postgraduate/research-degrees/Research Degrees
http://stir.ac.uk/glasgow2014/Commonwealth Games
http://stir.ac.uk/undergraduate-study/visit-the-campus/Visit Us
http://stir.ac.uk/life-at-stirling/Life at Stirling
http://stir.ac.uk/research/Pioneering Research
http://stir.ac.uk/scholarships/Scholarships
http://stir.ac.uk/campus-life/accommodation/Accommodation
http://stir.ac.uk/glasgow2014/University of Stirling at Glas...
http://stir.ac.uk/undergraduate-study/visit-the-campus/Open Day - book now for 20 Sep...
http://stir.ac.uk/life-at-stirling/Life at Stirling
http://stir.ac.uk/research/Come and take a closer look
http://stir.ac.uk/scholarships/Check out our new scholarships...
http://stir.ac.uk/campus-life/accommodation/Rooms with inspiring views
http://stir.ac.uk/news/more news
http://stir.ac.uk/news/media-guide-to-experts/media expert
http://stir.ac.uk/news/homepagenews/name-81045-en.htmlScots purchasing power better ...
http://stir.ac.uk/events/more events
http://stir.ac.uk/events/homepageevents/name-80841-en.htmlExhibition: Scotland Decides
http://stir.ac.uk/into/Get INTO Stirling
http://stir.ac.uk/glasgow2014/Support Stirling at the Common...
http://www.stir.ac.uk/glasgow2014/www.stir.ac.uk/glasgow2014/
http://stir.ac.uk/about/facts-and-figures/University of Stirling: global...
http://stir.ac.uk/about/facts-and-figures/read more
...//stir.ac.uk/news/news-archive/13/11/queensanniversaryprize/Stirling awarded Queen’s Ann...
...//stir.ac.uk/news/news-archive/13/11/queensanniversaryprize/More information
http://stir.ac.uk/news/news-archive/13/09/qs-world-ranking/QS World Rankings
...//www.stir.ac.uk/research/working-with-business-and-industryResearch and consultancy
http://www.stir.ac.uk/news/media-guide-to-expertsExpert knowledge
...ttp://stir.ac.uk/business/recruiting-students-and-graduates/Recruiting our students
http://stir.ac.uk/business/conferences-and-events/Conferences|Venues
http://stir.ac.uk/schools/Academic Schools
http://stir.ac.uk/about/jobs/Jobs at Stirling
http://stir.ac.uk/about/getting-here/Getting here
http://shop.stir.ac.uk/Online shop
http://stir.ac.uk/legal/Policy, legal & cookies
http://stir.ac.uk/accessibility/Accessibility
http://www-cgi.stir.ac.uk/cgi-bin/parser.plText only
http://stir.ac.uk/contact/Contact us
https://portal.stir.ac.uk/my-portal.jspMy Portal
https://portal.stir.ac.uk/security/forgotten-login.jspForgotten login?

External Links (link to pages on other websites) - 5
URL Anchor Text
...entres/into-university-of-stirling/studying/our-courses.aspxCourses available in Stirling
...b/our-centres/into-university-of-stirling-london-campus.aspxLondon Campus
.../studying/our-courses/course-list/pre-sessional-english.aspxfoundation (pre-university)
...iversity-of-stirling-london-campus/studying/our-courses.aspxGraduate diploma (pre-masters)...
http://www.stirlingstudentsunion.com/Students' Union

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
CSS

:
Style Block In Same Page Links to External Style Files Total
0 5 5


Too many (5) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://stir.ac.uk/media/wwwstiracuk/styleassets/css/proserpine.cssstylesheettext/css
http://stir.ac.uk/media/wwwstiracuk/styleassets/css/coursefinder.v4.cssstylesheettext/css
http://stir.ac.uk/media/wwwstiracuk/styleassets/css/slider.cssstylesheettext/css
http://stir.ac.uk/media/wwwstiracuk/styleassets/css/magnific.cssstylesheettext/css
http://stir.ac.uk/media/wwwstiracuk/styleassets/css/slider.video.modal.v5.cssstylesheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
9 6 15


Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type
http://stir.ac.uk/media/wwwstiracuk/styleassets/javascript/jquery-1.7.1.min.jstext/javascript
http://stir.ac.uk/media/wwwstiracuk/styleassets/javascript/fbac.b34281.jstext/javascript
...ttp://stir.ac.uk/media/wwwstiracuk/styleassets/javascript/jquery.coursefinder.jstext/javascript
http://stir.ac.uk/media/wwwstiracuk/styleassets/javascript/slider.jstext/javascript
...p://stir.ac.uk/media/wwwstiracuk/styleassets/javascript/jquery.minislider.v22.jstext/javascript
http://stir.ac.uk/media/wwwstiracuk/styleassets/javascript/magnific.jquery.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Images

:
Total Images Alt Present Alt Missing
23 12 11


11 images do not have Alt values.

Image URL - 23
URL ALT Text
...p://stir.ac.uk/media/wwwstiracuk/styleassets/images/logo.pngUniversity of Stirling
...tir.ac.uk/media/wwwstiracuk/home/mainslider/ross-murdoch.jpgRoss Murdoch
....uk/media/wwwstiracuk/home/mainslider/open-day-thumbnail.jpgCome in we're open
...//stir.ac.uk/media/wwwstiracuk/home/mainslider/tinyhands.jpg
...wwstiracuk/styleassets/images/homepageslider/testtube-tn.jpgtest tube
http://stir.ac.uk/media/thumb_0.jpg
...ia/wwwstiracuk/styleassets/images/homepageslider/thumb_2.jpgthumb_2
...c.uk/media/autoimport/data/assets/image/0011/29999/arrow.png
...c.uk/media/autoimport/data/assets/image/0011/29999/arrow.png
...c.uk/media/autoimport/data/assets/image/0011/29999/arrow.png
...c.uk/media/autoimport/data/assets/image/0011/29999/arrow.png
...c.uk/media/autoimport/data/assets/image/0011/29999/arrow.png
...c.uk/media/autoimport/data/assets/image/0011/29999/arrow.png
...tp://stir.ac.uk/media/wwwstiracuk/styleassets/images/rss.pngRSS
...edia/wwwstiracuk/news/images/prof-david-bell-small-icon1.jpgDavid Bell
...ac.uk/media/wwwstiracuk/home/minislider/peindriechway_sm.jpgStudents walking on campus
...edia/wwwstiracuk/home/minislider/commonwealth-minislider.jpg
...r.ac.uk/media/wwwstiracuk/home/minislider/generic-campus.jpg
...k/media/wwwstiracuk/home/minislider/queens-prize-100x136.jpgQueens-prize
...ezine/images/autumn2013/QS+World+University+Rankings-150.jpg
....ac.uk/media/wwwstiracuk/styleassets/images/twitter-icon.pngtwitter-icon
...ac.uk/media/wwwstiracuk/styleassets/images/facebook-icon.pngfacebook-icon
....ac.uk/media/wwwstiracuk/styleassets/images/youtube-icon.pngyoutube-icon


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
19110000000122

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Academic Excellence in Scotland, UK

<H2>

(9)
University of Stirling at Glasgow 2014
Open Day - book now for 20 September
Life at Stirling
Come and take a closer look
Check out our new scholarships for 2014
Rooms with inspiring views
News
Events
For Business

<H3>

(11)
Academic Discipline
Courses
Academic Discipline
Taught Courses
Scots purchasing power better than most
Exhibition: Scotland Decides
Get INTO Stirling
Support Stirling at the Commonwealth Games
University of Stirling: global rankings and league table success
Stirling awarded Queen’s Anniversary Prize
QS World Rankings
<STRONG> (1)University of Stirling


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 849

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. studies 16 1.88%
#2. stirling 15 1.77%
#3. university 12 1.41%
#4. social 11 1.30%
#5. education 10 1.18%
#6. english 9 1.06%
#7. research 9 1.06%
#8. applied 8 0.94%
#9. management 8 0.94%
#10. languages 7 0.82%
#11. academic 7 0.82%
#12. science 6 0.71%
#13. teaching 6 0.71%
#14. mlitt 5 0.59%
#15. media 5 0.59%
#16. public 5 0.59%
#17. courses 5 0.59%
#18. mres 5 0.59%
#19. msc 5 0.59%
#20. politics 4 0.47%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Server Header Analysis

Date : Fri, 01 Aug 2014 11:52:01 GMT
Server : Apache
X-Powered-By : PHP/5.4.4-14+deb7u12
Location : http://www.stir.ac.uk/
Content-Type : text/html


Domain/Whois Analysis

Domain Info

: stir.ac.uk ( 10 characters )

Domain Registrar : Nominet UK

Domain Created On Last Modified On Expires On
unknow unknow unknow
44 years, 212 days old 44 years, 212 days ago -45 years, -213 days from today
44 years, 212 days old


Domain Name Servers used by stir.ac.uk
DNS Name IP Address
ns1.ja.net194.81.227.226
lorne.stir.ac.uk139.153.13.200
harris.cc.strath.ac.uk130.159.248.11
pentland.stir.ac.uk139.153.100.7


Domain is going to expire in less than a year time (-45 years, -213 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.