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stoloto.ru favicon Лотерейный супермаркет Столото - официальный интернет-сайт Всероссийских государственных лотерей stoloto.ru Estimated Worth : 535,239 $

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Overall SEO Report For stoloto.ru
Excellent Practice21
Improvement Could be Made10
Critical Issues to Attend12
SEO Score :
60.47


IP address of stoloto.ru is : 77.95.130.95. The domain stoloto.ru was created on 2011-11-09 and it is 2 years, 356 days old. It will expire on 2015-11-09 which is 1 year, 9 days from today. The homepage of website stoloto.ru has a size of 483948 bytes, and a text size of 95729 bytes, its Text to Code Ratio is 24.66% Homepage of stoloto.ru has 462 links, 455 link to internal pages, while 7 link to pages on other websites. It takes 1.31 s ( 370.34 Kb/s ) to load the website stoloto.ru.

stoloto.ru Rating: 3.0 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-10-30 16:18     Update Now >>

Content Analysis

Title

:

Лотерейный супермаркет Столото - официальный интернет-сайт Всероссийских государственных лотерей


Words count: 2    Unique Words: 1    Length: 182 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term -
Repeat Count 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Официальный сайт продаж государственных лотерей «Гослото», «Спортлото», Русское лото и других. Правила игр, покупка, проверка лотерейных билетов онлайн.

Words count: 0    Length: 281 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

:
Лотерейный супермаркет ... www.stoloto.ru/
Официальный сайт продаж государственных лотерей «Гослото», «Спортлото», Русское ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

: Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

android  copy  e-mail  english  google  ios  laquo  mail  mdash  ndash  raquo  ruen  stoloto  twitter  version 

Top 20 Keywords

: Total Terms Count: 1,618

It is nice! the word density is quite ok.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. laquo 130 8.03%
#2. raquo 106 6.55%
#3. stoloto 38 2.35%
#4. mdash 23 1.42%
#5. ndash 21 1.30%
#6. android 18 1.11%
#7. ios 18 1.11%
#8. english 1 0.06%
#9. version 1 0.06%
#10. copy 1 0.06%
#11. e-mail 1 0.06%
#12. twitter 1 0.06%
#13. ruen 1 0.06%
#14. google 1 0.06%
#15. mail 1 0.06%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0132723900202000265

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(132)
Вход через
228 226 руб.
от 50 до 500 000 руб.
от 10 до 10 000 000 руб.
3 453 045 руб.
...

<H3>

(72)
0 руб.
Суперприз Новый cуперприз 3 453 045 руб.
65 698 222 руб.
Суперприз Новый cуперприз 66 745 403 руб.
0 руб.
...

<H4>

(39)
Скачайте приложение
7 из 49
Результаты тиража №5774 от  30.10.2014
Результаты тиража №7231 от  30.10.2014
Результаты тиража №28963 от  30.10.2014
...
<B> (2)
<I> (20)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Language

: the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

: UTF-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Robots.txt

: http://stoloto.ru/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

: http://stoloto.ru/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 1.31 seconds - 369.43 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
69.14 s 0.54 s 0.48 s 0.13 s 38.72 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 484 Kb (483,948 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
484 Kb (483,948 bytes) 96 Kb (95,729 bytes) 388 Kb (388,219 bytes) 24.66 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

: 59 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

: 25 nested tables are detected among the total 54 tables in this page.

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

: Excellent! No Plain Text Email is detected on this page.

WWW Resolve

: Excellent! the websites http://www.stoloto.ru and http://stoloto.ru are resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization

: IP address 77.95.130.95 of the site is NOT forwarded to its domain name stoloto.ru

URL Rewrite

:
Non SEO Friendly URLs
http://stoloto.ru/mobil...-applications?bls=prilogenia_stoloto&os=googleplay#iphone
http://stoloto.ru/mobil...applications?bls=prilogenia_stoloto&os=googleplay#android
http://www.stoloto.ru/premiumclub?bm=vip-promo
http://stoloto.ru/private/achievements?tab=get_awards
http://stoloto.ru/invite_friend?bls=invite_friend
...


You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

:
URLs with underscore
http://stoloto.ru/rapido/check_bulletin
http://stoloto.ru/top3/check_bulletin
http://stoloto.ru/keno/check_bulletin
http://stoloto.ru/5x36/check_bulletin
http://stoloto.ru/6x45/check_bulletin
...


You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
455 7 462


Too many links (462), it may be considered as spam!

Internal Links (link to pages within this domain) - 455
URL Anchor Text
http://stoloto.ru/registrationРегистрация
http://stoloto.ru/password-recoveryзабыли пароль?
http://stoloto.ru/social/odnoklassniki/loginОдноклассники
http://stoloto.ru/social/mailru/loginMail.ru
http://stoloto.ru/social/yandex/loginЯндекс
...

External Links (link to pages on other websites) - 7
URL Anchor Text
http://vk.com/stoloto
http://www.odnoklassniki.ru/stoloto
https://twitter.com/stoloto
http://www.youtube.com/user/stolototv
http://artlebedev.ru/Студии Артемия Л...
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

:
Total Images Alt Present Alt Missing
127 0 127


Alt values are missing for all the images (127), it will be hard for search engines to include your site for image searches!

Image URL - 127
URL ALT Text
https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=E8xai1aoZM00yH
http://stoloto.ru/f/media/stoloto/home/camera/game5x36_visual_mini.png
http://stoloto.ru/f/media/stoloto/home/camera/game6x45_visual_mini.png
http://img.youtube.com/vi/BURsVn_abJY/0.jpg
http://stoloto.ru/f/media/stoloto/home/camera/game7x49_visual_mini.png
......


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

:
Style Block In Same Page Links to External Style Files Total
1 4 5


Too many (4) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
http://stoloto.ru/f/min/gosloto.build.css?sv=1stylesheettext/css
http://stoloto.ru/f/min/stoloto.build.css?sv=1stylesheettext/css
http://stoloto.ru/media/css/stoloto/global.css?sv=1stylesheettext/css
http://stoloto.ru/f/min/stoloto.new-home.build.css?sv=1stylesheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
25 14 39


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
http://stoloto.ru/media/js/stoloto/jquerymin.jstext/javascript
http://stoloto.ru/f/min/bootstrap.build.js?sv=1text/javascript
text/javascript
http://userapi.com/js/api/openapi.js?52text/javascript
http://stoloto.ru/f/min/gosloto.build.js?sv=1text/javascript
......

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

:
Link to Blog / News Release Page
http://www.stoloto.ru/p...na-rubley-razigrano-v-gosloto-5-iz-3622 000 000 рублей ра...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

: Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

: UA-44214555-1

Excellent! the website implements Google Analytics.

W3C Validation

: Invalid : 396 Errors, 159 Warnings

the page does not comply with W3C document standard. W3C Validation
Syntax errors not only make it difficult for search engines to index your page, it also cause problems for browser to rendering your page and likely lead to bad user experience.

Tips:
1. validate your page with W3C markup standard.
2. correct all syntax errors and warnings.
Google Page Rank

: 5

Excellent! the website has a high page rank (5/10).

5

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

: Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 110
  Facebook Shares 247
  Facebook Comments 62
  Tweets 0
  LinkedIn 0

Social Media Integration

: Good! your site is integrated with social media.

Facebook PageNot Found
Twitter Accounthttps://twitter.com/stoloto
Google+Not Found


Trustworthiness

: 87

Excellent! the website has a good Trustworthiness Score (87/100).

87

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 85
Safe Browsing

: Safe! the site stoloto.ru is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

: 8,116th most visited website in the world.
your site has an excellent high traffic rank in the world.
Server Location

: your server (IP : 77.95.130.95) is located at Russian Federation  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

: No

your website server does not support HTTP Compression.

Caching

: No

your website server does not support Caching.

Server Technologies : nginx


Domain/Whois Analysis

Domain Info

: stoloto.ru ( 10 characters )

Domain Registrar : RUCENTER-REG-RIPN

Domain Created On Last Modified On Expires On
2011-11-09 2011-11-09 2015-11-09
2 years, 356 days old 2 years, 356 days ago 1 year, 9 days from today
2 years, 356 days old




You have a nice choice of domain name, which is of a right length (10 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.




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