Join SEOCert LinkedIn Group Join SEOCert Group favicon Stora Enso Estimated Worth : 118,763 $

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Overall SEO Report For
Excellent Practice8
Improvement Could be Made4
Critical Issues to Attend6
SEO Score :

IP address of is : The domain was created on 1999-03-29 and it is 15 years, 26 days old. It will expire on 2016-03-29 which is 1 year, 339 days from today. The homepage of website has a size of 152514 bytes, and a text size of 6336 bytes, its Text to Code Ratio is 4.33% Homepage of has 184 links, 166 link to internal pages, while 18 link to pages on other websites. It takes 1.06 s ( 143.22 Kb/s ) to load the website Rating: 3.0 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-04-20 03:05     Update Now >>

Content Analysis



Stora Enso

Words count: 2    Unique Words: 2    Length: 10 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

: Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

: Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Charset : utf-8
Language : en
Shortcut Icon


Excellent! the website has a shortcut favicon image.


: the website does not have a RSS Feed.

Google Analytics

: UA-40686944-1

Excellent! the website implements Google Analytics.


: 86

Excellent! the website has a good Trustworthiness Score (86/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 88
Safe Browsing

: Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 153 Kb (152,514 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
153 Kb (152,514 bytes) 6 Kb (6,336 bytes) 146 Kb (146,178 bytes) 4.33 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 1.06 seconds - 143.88 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
21.79 s 0.17 s 0.15 s 0.04 s 12.20 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
166 18 184

Too many links (184), it may be considered as spam!

Internal Links (link to pages within this domain) - 166
URL Anchor Text and Living And Reading Packagingå svenska佛 鳥
http://www.storaenso.comStora Enso Global Identity ... and ideas how to u... approach approach
...ttp:// and Ethics
...p:// and Land Use and Efficiency
...p:// sourcing and performance and guidelines Responsibility Report
...:// recognition
...t/download-center?topic=2cb0d995-9de2-4a27-af55-2bbaa7e91a29Publications on Global Respons... us help you with us in social medi... and services ... 
...p:// print media and office use and Reading consumer goods and industr... Packaging building, construction and... and Living paper, board and tissue pr... supply overviewРоссия ... out about Stora Enso as a... our employees our CEO programme programme to apply AmericaÖsterreich中国 us help you about the trainees' journ... more events ...'s comment and roadshows and presentations and repayment schedule information and ownership cha... coverage estimates guide depositary receipts
...ttp:// price lookup calculator share trades monitor governance
...:// General Meeting Of Directors
...p:// Leadership Team management
...// of association reporting and disclo... news from the investor ... us help you asked questions relations principles ... Helsinki London
...p:// Chicago more events ... and facts and values and financial targets
...ttp:// structure and busine... and capacities for people, offices or ... requirements news Press Releases, publications and imag... with us in social medi... Helsinki London
...p:// Chicago more eventså svenska佛 鳥 and Living And Reading Packaging and cookie policy notice and feedback Responsibility kind of gold from Nordic f... 2013 magazine publishe... ResponsibilityThree lea... kind of gold from Nordic f... 2013 magazine publishe...
...// kind of gold from... ​Li...
...:// leadership... ​Duri... would 2700 young... ​Sta...
http://buildingandliving.storaenso.comWood-based products
http://renewablepackaging.storaenso.comRenewable Packaging
http://biomaterials.storaenso.comBiomaterials Enso in brief for people, offices and... Responsibility, fact sheets and bookl... supply overview
...ut/news/stakeholder-bulletin-regarding-bulleh-shah-packagingStakeholder bulletin regarding...
...m/about/news/q1-interim-review-will-be-published-on-23-aprilQ1 Interim Review will be publ... more more all open positions and Living And Reading Packaging and Living and Reading Packaging
...p:// Blog and cookie policy notice and feedback

External Links (link to pages on other websites) - 18
URL Anchor Text Supply Finland Supply Sweden
...tps:// for a job Supply Finland Supply Sweden Sustainability Project ... Forest Manager - Laos... Service Coordinator(s... Supply Finland Supply Sweden Supply Finland Supply Sweden

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Style Block In Same Page Links to External Style Files Total
1 6 7

Too many (6) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 6
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
50 19 69

Too many (19) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 19
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Total Images Alt Present Alt Missing
42 18 24

24 images do not have Alt values.

Image URL - 42
.../com/System-Image-Library/global-nav-building-and-living.pngBuilding and Living And Reading
.../com/System-Image-Library/global-nav-renewable-packaging.pngRenewable Packaging
.../se/com/System-Image-Library/global-nav-stora-enso-metsa.pngWood Supply Finland
.../se/com/System-Image-Library/global-nav-stora-enso-metsa.pngWood Supply Sweden
.../com/System-Image-Library/global-nav-building-and-living.pngBuilding and Living And Reading
.../com/System-Image-Library/global-nav-renewable-packaging.pngRenewable Packaging
.../se/com/System-Image-Library/global-nav-stora-enso-metsa.pngWood Supply Finland
.../se/com/System-Image-Library/global-nav-stora-enso-metsa.pngWood Supply Sweden Blog

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


This is what you get from Stora Enso

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 787

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. enso 21 2.67%
#2. stora 21 2.67%
#3. supply 10 1.27%
#4. wood 9 1.14%
#5. packaging 9 1.14%
#6. rethink 9 1.14%
#7. global 8 1.02%
#8. renewable 8 1.02%
#9. biomaterials 8 1.02%
#10. building 8 1.02%
#11. living 8 1.02%
#12. responsibility 7 0.89%
#13. roadshow 6 0.76%
#14. read 6 0.76%
#15. reading 6 0.76%
#16. news 6 0.76%
#17. printing 6 0.76%
#18. contacts 6 0.76%
#19. see 6 0.76%
#20. use 5 0.64%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Server Header Analysis

Cache-Control : private, max-age=0
Content-Length : 204257
Content-Type : text/html; charset=utf-8
Expires : Wed, 09 Apr 2014 10:31:52 GMT
Last-Modified : Thu, 24 Apr 2014 10:31:52 GMT
Server : Microsoft-IIS/8.0
X-Sharepointhealthscore : 0
X-Aspnet-Version : 4.0.30319
Sprequestguid : 77578a9c-2792-207f-87e1-f0c959f98c5c
Request-Id : 77578a9c-2792-207f-87e1-f0c959f98c5c
X-Frame-Options : SAMEORIGIN
Sprequestduration : 689
Spiislatency : 0
X-Powered-By : ASP.NET
Microsoftsharepointteamservices :
X-Content-Type-Options : nosniff
X-Ms-Invokeapp : 1; RequireReadOnly
Date : Thu, 24 Apr 2014 10:31:52 GMT

Domain/Whois Analysis

Domain Info

: ( 13 characters )

Domain Registrar : NETWORK SOLUTIONS, LLC.

Domain Created On Last Modified On Expires On
1999-03-29 1999-03-29 2016-03-29
15 years, 26 days old 15 years, 26 days ago 1 year, 339 days from today
15 years, 26 days old

You have a nice choice of domain name, which is of a right length (13 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.