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Overall SEO Report For
Excellent Practice9
Improvement Could be Made7
Critical Issues to Attend2
SEO Score :

IP address of is : The domain was created on unknow and it is 44 years, 112 days old. It will expire on unknow which is -45 years, -113 days from today. The homepage of website has a size of 72090 bytes, and a text size of 9140 bytes, its Text to Code Ratio is 14.52% Homepage of has 99 links, 99 link to internal pages, while 0 link to pages on other websites. It takes 2.69 s ( 26.84 Kb/s ) to load the website Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-04-21 18:10     Update Now >>

Content Analysis



Sri Lanka News |

Words count: 5    Unique Words: 5    Length: 34 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

: Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

: SRI LANKA, sri lanka, Sri Lanka news, SRI LANKA NEWS, Ceylon Daily News, Sri Lanka politics, SRI LANKA POLITICS, Sri Lanka events, SRI LANKA EVENTS, Sri Lanka government, SRILANKA GOVERNMENT, Sri Lanka business, SRI LANKA BUSINESS, sri lanka financial, SRI LANKA FINANCIAL, Sri Lanka

Words count: 44    Length: 285 characters    keyword phrases count : 16

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
2 words keyword phrases :25% (4/16)
sri lanka 12   (1.04%)
sri lanka 12   (1.04%)
srilanka government 1   (0.09%)
sri lanka 12   (1.04%)
3 words keyword phrases :75% (12/16)
sri lanka news 15   (1.31%)
sri lanka news 15   (1.31%)
ceylon daily news 4   (0.35%)
sri lanka politics 12   (1.04%)
sri lanka politics 8   (0.70%)
sri lanka events 12   (1.04%)
sri lanka events 12   (1.04%)
sri lanka government 13   (1.13%)
sri lanka business 12   (1.04%)
sri lanka business 12   (1.04%)
sri lanka financial 12   (1.04%)
sri lanka financial 12   (1.04%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Charset : windows-1252
Shortcut Icon


Excellent! the website has a shortcut favicon image.


: the website does not have a RSS Feed.

Google Analytics

: UA-44494547-1

Excellent! the website implements Google Analytics.


: 73

Excellent! the website has a good Trustworthiness Score (73/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 79
Safe Browsing

: Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 72 Kb (72,090 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
72 Kb (72,090 bytes) 9 Kb (9,140 bytes) 63 Kb (62,950 bytes) 14.52 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 2.69 seconds - 26.80 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
10.30 s 0.08 s 0.07 s 0.02 s 5.77 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
99 0 99

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 99
URL Anchor Text
...sid=20140419_04&imid=youth-conference.jpg&dt=[April 19 2014]Over hundred countries confirm...
...oostory.asp?sid=20140419_03&imid=Monk.jpg&dt=[April 19 2014]Hacked monk succumbs to injuri...
...sp?sid=20140419_02&imid=drunkdrivers1.jpg&dt=[April 19 2014]Police nab 1,631 drunk drivers...
...p?sid=20140419_01&imid=family-drowned.jpg&dt=[April 19 2014]Family of five drown as van pl...
...ory.asp?sid=20140417_01&imid=Interpol.jpg&dt=[April 17 2014]Interpol issues Red Notices ag...
...asp?sid=20140416_03&imid=drunkdrivers.jpg&dt=[April 16 2014]Over thousand drunk drivers na...
...story.asp?sid=20140416_02&imid=sharma.jpg&dt=[April 16 2014]Sharma disappointed over Canad...
...ory.asp?sid=20140416_01&imid=Drowning.jpg&dt=[April 16 2014]Maldivian drowns in Ambalangod...
...ostory.asp?sid=20140411_02&imid=Ruwan.jpg&dt=[April 11 2014]Soldier death is a separate in...
...oostory.asp?sid=20140411_01&imid=Gopi.jpg&dt=[April 11 2014]Gopi and two LTTErs killed
...y.asp?sid=20140410_03&imid=kidnapping.jpg&dt=[April 10 2014]Child kidnappers nabbed with r...
.../oostory.asp?sid=20140410_02&imid=BBS.jpg&dt=[April 10 2014]BBS General Secretary summoned...
...140410_01&imid=Mahela_Jayawardene_300.jpg&dt=[April 10 2014]Mahela retires from T20 cricke...
...oostory.asp?sid=20140409_03&imid=food.jpg&dt=[April 09 2014]Army food festival in Nuwara E... Story Story Story Story Story'Easter inv... ... in ... iconic ... ... Abhiman... des... ser... su... to inc... probe ... monk ... tr... per... ... O/L 2013 ... husb... Amar... p... of ... Youth Ad... Year ce...'Philosophical ...’S ... in Pictures Cancer patient appeals won peace must be preserv... who never sighted UNP poll... »'LTTE has started planting ter... thwarts terrorists’ reg... by LTTE terrorists » Military presen..., the tapestry... Non-state actors impa... for British colon... » to set up three regional i... shipping surch... to attract TEUs from Chit... prices hit rubber indu... » and Aravind steal the l... takes over lead f... to assist England new... » coal mine death toll ris... crisis: US raises pres... bans Brotherhood members... »

External Links (link to pages on other websites) - 0
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Style Block In Same Page Links to External Style Files Total
0 4 4

Too many (4) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 4
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
6 2 8

You have 6 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Total Images Alt Present Alt Missing
50 19 31

31 images do not have Alt values.

Image URL - 50
URL ALT Text Observer Online
...://'s Banker - Sunday Obser...
...p:// Website of the Observ... Observer Magazine - e Pa... Observer Proposals Gazette NEWSPAPER SUBSCRIPTION RA... towards Reconciliation, THINAKARAN KATARAGAM...
...:// Now | - National News Ag... Regulatory ...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Diplomatic help sought to arrest LTTE operatives


Over hundred countries confirm participation
Hacked monk succumbs to injuries
Police nab 1,631 drunk drivers during Avurudu
Family of five drown as van plunges into tank
Interpol issues Red Notices against 96 Sri Lankans
Over thousand drunk drivers nabbed
Sharma disappointed over Canada suspending funds
Maldivian drowns in Ambalangoda sea
Soldier death is a separate incident military spokesman
Gopi and two LTTErs killed
Child kidnappers nabbed with ransom
BBS General Secretary summoned by police
Mahela retires from T20 cricket
Army food festival in Nuwara Eliya
TNA’s participation in PSC talks sans preconditions imperative – Dew Gunasekera
UNHRC decision will retard domestic reconciliation – Deputy Speaker
Van plunges into tank – family of five drowned
Errant traders to face the music


'Easter invites us to deepen our knowledge of Jesus'
Cloud-Based Management Information System for students: Universities to be automated
Muslims in the North and East suffered most due to LTTE - Azwer
Two iconic buildings in Colombo to be refurbished
Traditional Industries promoted through Divi Neguma
The Abhimansala - 3 in Pangolla
Cyclone destroys 120 houses in Anuradhapura
Pinkama series at Ruwanweliseya on May 3, 4
Canadian sues diaspora outfit
Plea to increase allowance for In -Service Instructors
Police probe attack on UNP MPs
Hacked monk succumbs to injuries
Language training for new police intake costs over Rs. 4.5 million
Special permits to transport cattle from infected areas
Divisional Secretariats to be categorised
GCE O/L 2013 re-scrutiny closing date April 25
Animal husbandry promoted in South
Pandit Amaradeva felicitated
Awareness program for Grama Niladharis
Winners of Dialog F1 draw visit Malaysia
UN Youth Advisory Panel launched: Fifteen young Sri Lankans to engage in the United Nations
New Year celebrated in Batticaloa
'Philosophical Kovil', a spiritual landmark in Sri Lanka
PRESIDENT’S DIARY: New Year celebrations
News in Pictures
Help: Cancer patient appeals
<B> (15)Home
<I> (4)Dew Gunasekera
Deputy Speaker
Deputy Speaker

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 1,149

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. april 21 1.83%
#2. police 14 1.22%
#3. said 9 0.78%
#4. new 8 0.70%
#5. during 8 0.70%
#6. ltte 8 0.70%
#7. sri 8 0.70%
#8. two 6 0.52%
#9. monk 5 0.44%
#10. story 5 0.44%
#11. van 5 0.44%
#12. full 5 0.44%
#13. international 5 0.44%
#14. yesterday 5 0.44%
#15. year 5 0.44%
#16. participation 5 0.44%
#17. youth 5 0.44%
#18. drivers 4 0.35%
#19. security 4 0.35%
#20. world 4 0.35%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Server Header Analysis

Date : Wed, 23 Apr 2014 09:09:20 GMT
Server : Microsoft-IIS/6.0
Location :
Content-Length : 174
Content-Type : text/html
Cache-Control : private

Domain/Whois Analysis

Domain Info

: ( 17 characters )

Domain Created On Last Modified On Expires On
unknow unknow unknow
44 years, 112 days old 44 years, 112 days ago -45 years, -113 days from today
44 years, 112 days old

Domain is going to expire in less than a year time (-45 years, -113 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.