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Overall SEO Report For
Excellent Practice11
Improvement Could be Made9
Critical Issues to Attend9
SEO Score :

IP address of is : The domain was created on unknow and it is 44 years, 233 days old. It will expire on unknow which is -45 years, -234 days from today. The homepage of website has a size of 65048 bytes, and a text size of 7338 bytes, its Text to Code Ratio is 12.72% Homepage of has 87 links, 87 link to internal pages, while 0 link to pages on other websites. It takes 2.01 s ( 32.39 Kb/s ) to load the website Rating: 2.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-08-20 05:06     Update Now >>

Content Analysis



Sri Lanka News |

Words count: 5    Unique Words: 5    Length: 34 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

: Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

: SRI LANKA, sri lanka, Sri Lanka news, SRI LANKA NEWS, Ceylon Daily News, Sri Lanka politics, SRI LANKA POLITICS, Sri Lanka events, SRI LANKA EVENTS, Sri Lanka government, SRILANKA GOVERNMENT, Sri Lanka business, SRI LANKA BUSINESS, sri lanka financial, SRI LANKA FINANCIAL, Sri Lanka

Words count: 44    Length: 285 characters    keyword phrases count : 16

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
2 words keyword phrases :25% (4/16)
sri lanka 12   (1.30%)
sri lanka 12   (1.30%)
srilanka government 2   (0.22%)
sri lanka 12   (1.30%)
3 words keyword phrases :75% (12/16)
sri lanka news 15   (1.63%)
sri lanka news 15   (1.63%)
ceylon daily news 5   (0.54%)
sri lanka politics 15   (1.63%)
sri lanka politics 8   (0.87%)
sri lanka events 12   (1.30%)
sri lanka events 12   (1.30%)
sri lanka government 14   (1.52%)
sri lanka business 12   (1.30%)
sri lanka business 12   (1.30%)
sri lanka financial 12   (1.30%)
sri lanka financial 12   (1.30%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Google SEPR Preview

Sri Lanka News |

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Charset : windows-1252
WWW Resolve

: the websites and DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
Shortcut Icon


Excellent! the website has a shortcut favicon image.


: the website does not have a RSS Feed.


: Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

: XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Google Analytics

: UA-44494547-1

Excellent! the website implements Google Analytics.


: 6 Flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
DMOZ Listing

: Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project


: 73

Excellent! the website has a good Trustworthiness Score (73/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 79
Safe Browsing

: Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Total Size

: 65 Kb (65,048 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
65 Kb (65,048 bytes) 7 Kb (7,338 bytes) 58 Kb (57,710 bytes) 12.72 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 2.01 seconds - 32.36 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
9.29 s 0.07 s 0.07 s 0.02 s 5.20 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
87 0 87

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 87
URL Anchor Text[August 21 2014]Low-sulphur Super Diesel from ...

External Links (link to pages on other websites) - 0
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Underscore In URL

URLs with underscore[August 21 2014][August 20 2014]

You have 43 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Blog Or News Release

: There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
Broken Links

Broken Links[August 21 2014][August 20 2014]

You have 19 broken links.

Broken links give bad impression of your site`s usability, reliability and credibility, search Engines do not like broken links

1. check your site regularly to ensure all links are properly set.
2. correct or remove broken links as soon as possible.
3. test all the links whenever there is new update been introduced to your site
URL Rewrite

Non SEO Friendly URLs[August 21 2014][August 20 2014][August 16 2014][August 16 2014][August 15 2014][August 15 2014][August 14 2014][August 14 2014][August 08 2014][August 08 2014]

You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Style Block In Same Page Links to External Style Files Total
0 4 4

Too many (4) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 4
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
6 2 8

You have 6 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Total Images Alt Present Alt Missing
44 19 25

25 images do not have Alt values.

Image URL - 44
URL ALT Text Observer Online

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Regulations soon to streamline beauty parlours


Low-sulphur Super Diesel from tomorrow
Kudu Nuwan nabbed
Minister Pavithra hospitalised
Whale washed ashore
Largest haul of Heroin seized outside Colombo
Rangana Herath takes 250th Test wicket
Brothel busted and eight arrested
Youth stabbed to death in Grandpass
STF trained Maldives Policemen to pass out tomorrow
Ten soldiers injured in bus accident
TNA’s confrontational politics come under fire
Global call to take swift action against Ebola, EIDs
Ninety Lankans return from violence-hit Libya


Colonial rulers massacred locals - President Mahinda Rajapaksa
Title deeds for 5000 landless families
Epidemiology unit steps up Ebola screening
Abandoned lands in Kalutara to go under the plough
NHREP to ensure national development
Over Rs 149 m for electric fence
Plea to rectify pension anomalies
Workshop on food manufacturing
Sapirigama Model Village concept to benefit 48,000 families
Shipping, the oldest industry - Prof. G.L. Peiris
Uva province road network renovated
Sanitary conditions in cinemas under check
Dambulla fair complex to be refurbished
Survey to set apart sanctuary lands in Udadumbara
Kandak Séma:Another cinematic creation  by Sumithra Rahubadda
News in Pictures
In Brief
<B> (16)Home

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 922

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. august 12 1.30%
#2. police 11 1.19%
#3. said 10 1.08%
#4. sri 8 0.87%
#5. had 6 0.65%
#6. last 5 0.54%
#7. minister 5 0.54%
#8. youth 5 0.54%
#9. colombo 5 0.54%
#10. health 5 0.54%
#11. security 5 0.54%
#12. under 5 0.54%
#13. political 5 0.54%
#14. president 4 0.43%
#15. lanka 4 0.43%
#16. road 4 0.43%
#17. arrested 4 0.43%
#18. full 4 0.43%
#19. story 4 0.43%
#20. tna 4 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Server Header Analysis

Thu, 21 Aug 2014 16:07:46 GMT
Thu, 21 Aug 2014 16:07:48 GMT
Location :
Expires : Thu, 21 Aug 2014 16:07:48 GMT

Domain/Whois Analysis

Domain Info

: ( 17 characters )

Domain Created On Last Modified On Expires On
unknow unknow unknow
44 years, 233 days old 44 years, 233 days ago -45 years, -234 days from today
44 years, 233 days old

Domain is going to expire in less than a year time (-45 years, -234 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.