topshop.pl favicon Top Shop Telezakupy | TopShop.pl topshop.pl Estimated Worth : 117,533 $

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Overall SEO Report For topshop.pl
Excellent Practice17
Improvement Could be Made12
Critical Issues to Attend16
SEO Score :
51.11


IP address of topshop.pl is : 91.198.190.123. The domain topshop.pl was created on unknown and it is 44 years, 361 days old. It will expire on unknown which is -45 years, -362 days from today. The homepage of website topshop.pl has a size of 124604 bytes, and a text size of 7933 bytes, its Text to Code Ratio is 6.80% Homepage of topshop.pl has 215 links, 210 link to internal pages, while 5 link to pages on other websites. It takes 1.64 s ( 75.83 Kb/s ) to load the website topshop.pl.

topshop.pl Rating: 2.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-12-28     Update Now >>     [ Sign Up a new account if you do not have one yet.]

Recommended Tasks List


  • Create one H1 element for your page, put the most important keywords in.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 25 inline css components to an external style sheet file.
  • Replace the 45 HTML Table tags with div tags.
  • Remove the 4 plain text email address from your page.
  • Configure the server so that your site IP http://91.198.190.123 is redirected to the site domain name topshop.pl.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Get rid of the 240 errors and 342 warnings from W3C validation.
  • Engage more social activities with Facebook, Twitter, LinkedIn and others..
  • ...

  • Register To View All >> the 226 recommended tasks to improve your SEO performance.


Content Analysis

Title

: Top Shop Telezakupy | TopShop.pl

Words count: 5    Unique Words: 5    Length: 32 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Top Shop Telezakupy (dawne TV Market). Sklep internetowy z oryginalnymi produktami z TV. Sklep topshop.pl to codzienne nowości, prezenty i rabaty - Zobacz.

Words count: 25    Length: 156 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

:
Top Shop Telezakupy | TopShop.pl www.topshop.pl/
Top Shop Telezakupy (dawne TV Market). Sklep internetowy z oryginalnymi produktami z TV. Sklep topshop.pl to codzienne nowości, prezenty i rabaty - Zobacz.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

: telezakupy, topshop, top shop, tv market, tvmarket

Words count: 7    Length: 50 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :60% (3/5)
telezakupy 0   (0%)
topshop 5   (0.67%)
tvmarket 0   (0%)
2 words keyword phrases :40% (2/5)
top shop 12   (1.60%)
tv market 1   (0.13%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

artyku  atno  bezpieczn  cej  cimi  dba  dla  dni  e-book  informacji  jak  jest  ndash  nie  oacut  odbiorz  ogr  onlin  oraz  pieni  podr  pokona  poradi  produkti  przez  przy  shop  sklep  sprz  stwo  tak  top  topshop  uroda  wiczenia  wki  wroga  wskaz  wszystki  zwr 

Top 20 Keywords

: Total Terms Count: 749

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. produkti 15 2.00%
#2. oacut 14 1.87%
#3. jak 11 1.47%
#4. ndash 10 1.34%
#5. nie 10 1.34%
#6. informacji 9 1.20%
#7. cej 9 1.20%
#8. jest 8 1.07%
#9. atno 7 0.93%
#10. pieni 6 0.80%
#11. top 6 0.80%
#12. shop 6 0.80%
#13. artyku 5 0.67%
#14. dni 5 0.67%
#15. przez 5 0.67%
#16. topshop 5 0.67%
#17. uroda 5 0.67%
#18. wiczenia 5 0.67%
#19. wszystki 4 0.53%
#20. wskaz 4 0.53%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
04940221000444

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(4)
Produkty z TVWszystkie produkty z tej kategorii
BestselleryWszystkie produkty z tej kategorii
Gorące ofertyWszystkie produkty z tej kategorii
Top Shop Telezakupy

<H3>

(9)
Renovator + Prezent – narzędzie wielofunkcyjne
Zestaw patelni ceramicznych Cerafit + Prezent – Nicer Dicer Compact
Wzmacniacz dźwięku rekomendowany przez Kosmodisk – AcuTrue
Ekstraktor składników odżywczych – Nutribullet
Szybkowar – 4, 6 lub 9 litrowy
...

<H4>

(4)
100% Gwarancja Zwrotu Pieniędzy
Bezpieczne płatności
100% Gwarancja Zwrotu Pieniędzy
Bezpieczne płatności
<H6>
(22)
Małe AGD
Gotowanie i wypieki
Sypialnia
Porządki i sprzątanie
Majsterkowanie
...
<B> (1)Zapraszamy do udanych i przyjemnych zakupów !
<STRONG> (4)Sklep Topshop.pl jest własnością Studio Moderna Polska Sp. z o.o.
NIP:
REGON:
KRS:


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Language

: the website does not declare its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

: utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Robots.txt

: http://topshop.pl/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

: http://topshop.pl/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 1.64 seconds - 75.98 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
17.80 s 0.14 s 0.12 s 0.03 s 9.97 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 125 Kb (124,604 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
125 Kb (124,604 bytes) 8 Kb (7,933 bytes) 117 Kb (116,671 bytes) 6.80 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

: 25 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

: 29 nested tables are detected among the total 45 tables in this page.

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

: 4 Email Address are detected on this page.

WWW Resolve

: Excellent! the websites http://www.topshop.pl and http://topshop.pl are resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization

: IP address 91.198.190.123 of the site is NOT forwarded to its domain name topshop.pl

URL Rewrite

:
Non SEO Friendly URLs
http://www.topshop.pl/M...ge=clubLoginBox&url=http%3A%2F%2Fwww%2Etopshop%2Epl%2F%3F
http://www.topshop.pl/?...ite=TopshopTab&cudid=2DD10CAF-5297-4647-A70A-3E9D011A630A
http://www.topshop.pl/i...&ssid=995753763&cuid=2DD10CAF-5297-4647-A70A-3E9D011A630A
http://www.topshop.pl/popup_club5_login_v2.asp?width=787&height=626
http://www.topshop.pl/?tn=shops
...


You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

:
URLs with underscore
http://www.topshop.pl/popup_club5_login_v2.asp?width=787&height=626
http://www.topshop.pl/artykuly_topshop/
http://www.topshop.pl/wskazowki_zakupowe/
http://www.topshop.pl/informacje_dla_klientow/
http://www.topshop.pl/polityka_prywatnosci/
...


You have 180 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
210 5 215


Too many links (215), it may be considered as spam!

Internal Links (link to pages within this domain) - 210
URL Anchor Text
http://www.topshop.pl/M...http%3A%2F%2Fwww%2Etopshop%2Epl%2F%3FDołącz do Klubu 5* i zacznij...
http://www.topshop.pl/?...=2DD10CAF-5297-4647-A70A-3E9D011A630A
http://www.topshop.pl/i...=2DD10CAF-5297-4647-A70A-3E9D011A630ADo kasy
http://topshop.pl/#Produkty w Twoim koszyku
http://www.topshop.pl/p...ub5_login_v2.asp?width=787&height=626Zostań członkiem Klub 5*
...

External Links (link to pages on other websites) - 5
URL Anchor Text
http://www.delimano.pl/...=2DD10CAF-5297-4647-A70A-3E9D011A630A
http://www.dormeo.pl/?c...=2DD10CAF-5297-4647-A70A-3E9D011A630A
http://www.liveactive.p...=2DD10CAF-5297-4647-A70A-3E9D011A630A
http://www.helponclick.comLive Chat Software
http://produktztv.plSklep

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

:
Total Images Alt Present Alt Missing
32 17 15


15 images do not have Alt values.

Image URL - 32
URL ALT Text
https://www.facebook.com/tr?id=614774321931508&ev=NoScript
https://www.facebook.com/tr?id=316860998468511&ev=NoScript
http://images.studio-mo...o2010EN/image/banners/counters/int_banner_timer/truck.png
http://topshop.pl/images/common/crsArrowLft.png
http://topshop.pl/images/common/crsArrowRgt.png
......


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

:
Style Block In Same Page Links to External Style Files Total
2 8 10


Too many (8) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 8
Stylesheet URL rel type
http://www.topshop.pl/css/main.css?v=106stylesheettext/css
http://www.topshop.pl/css/main_extended.css?v=109stylesheettext/css
http://www.topshop.pl/css/thickbox.cssstylesheettext/css
http://www.topshop.pl/css/jquery-ui-1.8.6.custom.cssstylesheettext/css
http://www.topshop.pl/css/jRating.jquery.cssstylesheettext/css
.........

Script

:
Scripts Block In Same Page Links to External Script Files Total
33 16 49


Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type
https://www.platnosci.pl/paygw/UTF/js/107202/7a/paytype.jstext/javascript
http://contentz.mkt941....096257-6b01afd6fbb6724a9fe9ac1747b0e3f6&h=www.pages04.nettext/javascript
text/javascript
https://img.metaffiliation.com/u/23/p45369.js?zone=accueiltext/javascript
https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.jstext/javascript
......

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

: There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

: No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

: Analytics Service is not implemented for the site.

W3C Validation

: Invalid : 240 Errors, 342 Warnings

the page does not comply with W3C document standard. W3C Validation
Syntax errors not only make it difficult for search engines to index your page, it also cause problems for browser to rendering your page and likely lead to bad user experience.

Tips:
1. validate your page with W3C markup standard.
2. correct all syntax errors and warnings.
Google Page Rank

: 3

Fair Enough! page rank (3/10) of your site could be improved.

3

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

: Your site has a poor social media engagement.

  Facebook Likes 0
  Facebook Shares 1
  Facebook Comments 0
  Tweets 0
  LinkedIn 0

Social Media Integration

: Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness

: No Trustworthiness Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Safe Browsing

: Safe! the site topshop.pl is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

: 559,230th most visited website in the world.
your site has a fair good traffic rank across the world.
Websites On Same Server

: Excellent! You do have very few domains (1) hosted on the same server as topshop.pl (ip : 91.198.190.123).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

: your server (IP : 91.198.190.123) is located at Slovenia  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

: No

your website server does not support HTTP Compression.

Caching

: Yes

Excellent! your website supports Caching

Server Signature

: Microsoft-IIS/7.5, ASP.NET

the website server signature is ON.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server signature version information can be utilized by malicious visitors to attach your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to put server signature off.


Domain/Whois Analysis

Domain Info

: topshop.pl ( 10 characters )

Domain Registrar : NASK

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old


Domain Name Servers used by topshop.pl
DNS Name IP Address
ns.studio-moderna.com91.198.190.156
ns1.perftech.si195.246.1.230
ns2.studio-moderna.com91.198.190.161


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.




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