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Excellent Practice30
Improvement Could be Made10
Critical Issues to Attend10
Apr 17, 2016 08:59 PM
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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Write more in-depth content on the topics of your page.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 13 inline css components to an external style sheet file.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     80
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Detailed Reviews



Words count: 2    Unique Words: 2    Length: 105 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

【公式】ホテルチェーン東横INN(東横イン)のホテル予約はこちらから。当サイトからの予約で300円OFF! ビジネス出張、観光、格安旅行など幅広い用途でご利用ください。

Words count: 2    Length: 230 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

【公式】ホテルチェーン東横INN(東横イン)のホテル予約はこちらから。当サイトからの予約で300円OFF! ビジネス出

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

ホテル, 予約, ビジネスホテル, 東横, hotel

Words count: 1    Length: 51 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
0 words:80% (4/5)
ホテル 0   (0%)
予約 0   (0%)
ビジネスホテル 0   (0%)
東横 0   (0%)
1 word:20% (1/5)
hotel 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

campanella  coming  copy  copyright  deutsch  english  espanol  french  inn  innjr  jocs  ltd  open  reserved  rights  russian  soon  thai  toyoko  vod  web  yen 

Top 20 Keywords

Total Terms Count: 617

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
inn 535 86.71%
innjr 6 0.97%
open 3 0.49%
vod 2 0.32%
web 2 0.32%
yen 2 0.32%
copy 1 0.16%
copyright 1 0.16%
toyoko 1 0.16%
reserved 1 0.16%
rights 1 0.16%
thai 1 0.16%
ltd 1 0.16%
english 1 0.16%
jocs 1 0.16%
soon 1 0.16%
coming 1 0.16%
campanella 1 0.16%
deutsch 1 0.16%
russian 1 0.16%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)







HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level


The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.


Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

the website does not declare its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Excellent! the website has a shortcut favicon image.


the website does not have a RSS Feed.


Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

0.29 seconds - 129.65 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.37 s 0.04 s 0.04 s 0.01 s 3.01 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

38 Kb (37,598 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
38 Kb (37,598 bytes) 22 Kb (22,209 bytes) 15 Kb (15,389 bytes) 144.32 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

1 redirection was detected for loading this page.


HTTPS is not implemented for your page.

WWW Resolve

Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization

IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore

You have 14 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
362 18 380

Too many links (380), it may be considered as spam!

Internal Links (link to pages within this domain) - 362
URL Anchor Text東横INN公式ホームペー...東横INNオホーツク・網...東横INN釧路十字街東横INNとかち・帯広駅...東横INN北見駅前東横INN旭川駅前一条通東横INN旭川駅東口東横INN札幌すすきの南東横INN札幌駅西口北大...東横INN札幌駅南口東横INN札幌駅北口東横INN札幌すすきの交...東横INN苫小牧駅前東横INN函館駅前大門東横INN函館駅前朝市東横INN青森駅正面口東横INN弘前駅前東横INN八戸駅前東横INN盛岡駅前東横INN盛岡駅南口駅前東横INN北上駅新幹線口東横INN一ノ関駅前東横INN仙台東口1号館東横INN仙台東口2号館東横INN仙台西口広瀬通東横INN仙台駅西口中央東横INN秋田駅東口東横INN山形駅西口東横INN米沢駅前東横INN福島駅東口1東横INN福島駅東口2東横INN福島駅西口東横INN会津若松駅前東横INN郡山東横INN新白河駅前東横INNいわき駅前東横INN日立駅前東横INN水戸駅南口東横INN土浦駅東口東横INNつくばエクスプ...東横INNつくばエクスプ...東横INN宇都宮駅前東横INN東武宇都宮駅西...東横INN小山駅東口1東横INN栃木足利駅北口東横INN前橋駅前東横INN高崎駅西口1東横INN高崎駅西口2東横INN桐生駅南口東横INN群馬太田駅南口東横INNさいたま新都心東横INN埼玉三郷駅前東横INNつくばエクスプ...東横INN草加駅西口東横INN埼玉戸田公園駅...東横INN和光市駅前東横INNさいたま西川口...東横INN千葉駅前東横INN成田空港東横INN千葉駅東口東横INN千葉みなと駅前東横INN千葉幕張東横INN津田沼駅北口東横INN柏駅西口東横INN千葉新鎌ヶ谷駅...東横INN門前仲町永代橋東横INN神田秋葉原東横INN東京日本橋東横INN日本橋税務署前東横INN日本橋浜町明治...東横INN日本橋三越前A4東横INN東京駅新大橋前

External Links (link to pages on other websites) - 18
URL Anchor Text会社情報東横INNの取組み内観한국어|

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Total Images Alt Present Alt Missing
97 53 44

44 images do not have Alt values.

Image URL - 97
URL ALT Textスマートフォン用ペー...ロゴ ホテルチェーン...東横INN公式ホームペー...ランドマーク 観光地...文字サイズ文字サイズ 小文字サイズ 中文字サイズ 大英語繁体中文簡体中文한국어çaisрусский языкñolภาษาไทยホームホテル一覧おすすめ情報ご利用案内東横INNクラブ求人情報予約確認・変更・キャ...お客様情報変更東横INN 桜特集 2016【最安値宣言】公式HP...創立30周年記念キャン...東横INNの無料朝食サー...ワンコインでお楽しみ...サムネイル: 東横INN 桜...サムネイル: 【最安値...サムネイル: 創立30周...サムネイル: 東横INNの...サムネイル: ワンコイ...サムネイル: JOCSご利用ガイド予約予約予約予約予約予約ホスピタルINNご提案のお願い(購買...内観客室専用誌 たのやく Partners of Export to...ようこそジャパン認証取得 WORLD RECORDSギネス世界記録™に公...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

Style Block In Same Page Links to External Style Files Total
1 6 7

Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type


Scripts Block In Same Page Links to External Script Files Total
17 14 31

Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing


Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics


Excellent! the website implements Google Analytics.

Google Page Rank


Excellent! the website has a high page rank (5/10).


0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 414
  Facebook Shares 338
  Facebook Comments 194
  Tweets 208
  LinkedIn 0

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found



Excellent! the website has a good Trustworthiness Score (89/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe


Excellent! the website has a good Child Safe Score (92/100).


0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

19,348th most visited website in the world.
1,807th most visited website in Japan  

your site has an excellent high traffic rank in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : is located at Japan  
the most site visitors come from Japan  

Excellent! your server is located close to most of your site visitors.
HTTP Compression


your website server does not support HTTP Compression.



your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

16 years, 98 days old ( 1st registered on : 2000-04-17 )

excellent, the domain age is old enough.

Domain Expires

1 year, 266 days from today ( expires on : 2018-04-17 )

domain is expiring soon.

Domain Info ( 14 characters )


Domain Created On Last Modified On Expires On
2000-04-17 2015-02-13 2018-04-17
16 years, 98 days old 1 year, 162 days ago 1 year, 266 days from today
16 years, 98 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (14 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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