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travelok.com favicon TravelOK.com Homepage | TravelOK.com - Oklahoma travelok.com Estimated Worth : 208,851 $

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Overall SEO Report For travelok.com
Excellent Practice10
Improvement Could be Made7
Critical Issues to Attend2
SEO Score :
71.05


IP address of travelok.com is : 199.79.51.91. The domain travelok.com was created on 1997-09-22 and it is 16 years, 304 days old. It will expire on 2023-09-21 which is 9 years, 59 days from today. The homepage of website travelok.com has a size of 45289 bytes, and a text size of 5164 bytes, its Text to Code Ratio is 12.87% Homepage of travelok.com has 30 links, 24 link to internal pages, while 6 link to pages on other websites. It takes 0.36 s ( 124.24 Kb/s ) to load the website travelok.com.

travelok.com Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-07-21 15:00     Update Now >>

Content Analysis

Title

:

TravelOK.com Homepage | TravelOK.com - Oklahoma's Official Travel & Tourism Site


Words count: 11    Unique Words: 9    Length: 80 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term TravelOKcom
Repeat Count 22


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Oklahoma Tourism Department's official site allows you to explore Oklahoma, order free travel brochures, find thousands of things to do, immerse yourself in hundreds of videos and photos and plan your perfect vacation. Discover the ultimate in outdoor adventures, drive Route 66, experience rich Native American cultures or trek through big city delights, charming Main Streets and cowboy country. Search our comprehensive database of tourist attractions, festivals and events, hotels and lodging and restaurants. Welcome to Oklahoma!

Words count: 76    Length: 534 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Keywords

: explore, travelokcom, hotels, lodging, casinos, attractions, restaurants, events, videos, photos, deals, agritourism, state, parks, free, brochures, site, map, visitor, information, contact, route, 66, museums, cabins, guest, ranches, bed, breakfast, motels, dining, coupons, discounts, festivals, rodeos, powwows, maps, cities, guides, regions, interests, wwwtravelokcom, spots, visit, buffalo, department, hard, rock, hotel, casino, city, tulsa, beavers, bend, park, lake, murray, riverwind, weekend, getaways, family, camping, historical, sites, places, go, oklahoma, tourism, tourist, vacation, travel, activities, recreation, discover, ok, okla, oklahoma's, official, trip, things, things-to-do, travelok.com, travelok, getaway

Words count: 84    Length: 732 characters    keyword phrases count : 84

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
0 words keyword phrases :1% (1/84)
66 0   (0%)
1 word keywords :98% (82/84)
explore 1   (0.15%)
travelokcom 0   (0%)
hotels 1   (0.15%)
lodging 0   (0%)
casinos 1   (0.15%)
attractions 3   (0.46%)
restaurants 0   (0%)
events 2   (0.31%)
videos 2   (0.31%)
photos 0   (0%)
deals 4   (0.61%)
agritourism 2   (0.31%)
state 8   (1.22%)
parks 5   (0.76%)
free 1   (0.15%)
brochures 2   (0.31%)
site 2   (0.31%)
map 1   (0.15%)
visitor 1   (0.15%)
information 4   (0.61%)
contact 1   (0.15%)
route 4   (0.61%)
museums 1   (0.15%)
cabins 0   (0%)
guest 1   (0.15%)
ranches 1   (0.15%)
bed 0   (0%)
breakfast 0   (0%)
motels 0   (0%)
dining 0   (0%)
coupons 2   (0.31%)
discounts 0   (0%)
festivals 0   (0%)
rodeos 1   (0.15%)
powwows 0   (0%)
maps 1   (0.15%)
cities 0   (0%)
guides 0   (0%)
regions 0   (0%)
interests 0   (0%)
wwwtravelokcom 0   (0%)
spots 1   (0.15%)
visit 3   (0.46%)
buffalo 0   (0%)
department 2   (0.31%)
hard 0   (0%)
rock 0   (0%)
hotel 0   (0%)
casino 2   (0.31%)
city 3   (0.46%)
tulsa 1   (0.15%)
beavers 2   (0.31%)
bend 2   (0.31%)
park 3   (0.46%)
lake 1   (0.15%)
murray 0   (0%)
riverwind 0   (0%)
weekend 0   (0%)
getaways 1   (0.15%)
family 2   (0.31%)
camping 0   (0%)
historical 0   (0%)
sites 0   (0%)
places 1   (0.15%)
go 0   (0%)
oklahoma 38   (5.81%)
tourism 3   (0.46%)
tourist 1   (0.15%)
vacation 1   (0.15%)
travel 4   (0.61%)
activities 0   (0%)
recreation 4   (0.61%)
discover 2   (0.31%)
ok 0   (0%)
okla 0   (0%)
oklahoma's 12   (1.83%)
official 1   (0.15%)
trip 0   (0%)
things 2   (0.31%)
things-to-do 0   (0%)
travelok 3   (0.46%)
getaway 4   (0.61%)
2 words keyword phrases :1% (1/84)
travelok.com 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Charset : utf-8
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Google Analytics

: UA-35523410-1

Excellent! the website implements Google Analytics.

DMOZ Listing

: Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Trustworthiness

: 71

Excellent! the website has a good Trustworthiness Score (71/100).

71

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 81
Safe Browsing

: Safe! the site travelok.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 45 Kb (45,289 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
45 Kb (45,289 bytes) 5 Kb (5,164 bytes) 40 Kb (40,125 bytes) 12.87 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 0.36 seconds - 125.80 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.47 s 0.05 s 0.05 s 0.01 s 3.62 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
24 6 30


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 24
URL Anchor Text
http://travelok.com/state_parksSTATEPARKS
http://travelok.com/signup0 ITEMS
http://travelok.com/brochuresREQUESTFREE BROCHURES
http://travelok.com/hotels-and-lodgingOklahoma Hotels
http://travelok.com/casinos_and_gamingOklahoma Casinos
http://travelok.com/things-to-doOklahoma Attractions
http://travelok.com/maps/Oklahoma Maps
http://travelok.com/festivals_and_eventsOklahoma Events
http://travelok.com/deals-and-couponsOklahoma Deals
http://travelok.com/state_parksOklahoma State Parks
http://travelok.com/group_toursGroup Tours
http://travelok.com/media_roomMedia Room
http://travelok.com/industryIndustry
http://travelok.com/about_usStudents
http://travelok.com/event_formSubmit an Event
http://travelok.com/brochuresFree Brochures
http://travelok.com/about_usAbout Oklahoma
http://travelok.com/site_mapSite Map
http://travelok.com/visitor_informationVisitor Information
http://travelok.com/email_signupE-mail Signup
http://travelok.com/contact_usContact Us
http://agritourism.travelok.com/Oklahoma Agritourism
http://travelok.com/state_parksOklahoma State Parks
http://travelok.com/privacy_policyClick here

External Links (link to pages on other websites) - 6
URL Anchor Text
http://www.discoveroklahomatv.com/Discover Oklahoma TV show is O...
http://www.oklahomatoday.com/Oklahoma Today magazine brings...
http://www.oklahomafilm.org/Find out about Oklahoma's film...
http://www.discoveroklahomatv.com/Discover Oklahoma TV Show
http://www.oklahomatoday.comOklahoma Today Magazine
http://www.oklahomafilm.orgOklahoma Film & Music

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
CSS

:
Style Block In Same Page Links to External Style Files Total
1 3 4


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
...ndardize.css,thickbox.css,jquery.magic_drop.css,content.css,unslider.css&seed=39stylesheettext/css
...s,superfish.css,superfish-navbar.css,superfish-iok.css,ui-smoothness.css&seed=39stylesheettext/css
http://edgecast-sm.travelok.com/min/?b=css_js&f=print.css&seed=39stylesheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
19 7 26


Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type
http://edgecast-sm.travelok.com/min/?b=css_js&g=jquery&seed=39text/javascript
...h.js,stepcarousel.js,jquery.cookie.js,jquery.rating.js,jquery.blockui.js&seed=39text/javascript
....js,ajaxfileupload.js,jquery.magic_drop.js,global.js,temp.js,unslider.js&seed=39text/javascript
...ookie.js?3902cacd-1399248d9f7-5fb2bd720d5cf67c7bdb5a02a7e699d8&h=www.pages04.nettext/javascript
http://travelok.com/css_js/jquery.cycle.all.jstext/javascript
http://edgecast-sm.travelok.com/min/?g=s_code&seed=39text/javascript
text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Images

:
Total Images Alt Present Alt Missing
73 71 2


2 images do not have Alt values.

Image URL - 73
URL ALT Text
http://travelok.com/images/shell/1x1trans.gifHome
http://travelok.com/images/shell/1x1trans.gifThings To Do
http://travelok.com/images/shell/1x1trans.gifCities and Regions
http://travelok.com/images/shell/1x1trans.gifHotels and Lodging
http://travelok.com/images/shell/1x1trans.gifDining
http://travelok.com/images/shell/1x1trans.gifInterests
http://travelok.com/images/shell/1x1trans.gifExtreme Adventure
http://travelok.com/images/shell/1x1trans.gifGenealogy
http://travelok.com/images/shell/1x1trans.gifHistory
http://travelok.com/images/shell/1x1trans.gifNature and Outdoors
http://travelok.com/images/shell/1x1trans.gifSports
http://travelok.com/images/shell/1x1trans.gifArts and Culture
http://travelok.com/images/shell/1x1trans.gifHunting
http://travelok.com/images/shell/1x1trans.gifFishing
http://travelok.com/images/shell/1x1trans.gifKid-Friendly Fun
http://travelok.com/images/shell/1x1trans.gifFestivals and Events
http://travelok.com/images/shell/1x1trans.gifTravel Tools
http://travelok.com/images/shell/1x1trans.gifVideos
http://travelok.com/images/shell/1x1trans.gifPhotos
http://travelok.com/images/shell/1x1trans.gifDeals and Coupons
http://travelok.com/images/shell/1x1trans.gifEmail
http://travelok.com/images/shell/1x1trans.gifMaps
http://travelok.com/images/shell/1x1trans.gifArticles
http://travelok.com/images/shell/1x1trans.gifWeather
http://travelok.com/images/shell/1x1trans.gifFoursquare
http://travelok.com/images/shell/1x1trans.gifSave-n-Share
http://travelok.com/images/shell/1x1trans.gifInteractive Fun
http://travelok.com/images/1x1trans.gifSearch Submit
...k.net/activity;src=1025698;type=mainn197;cat=new-h635;ord=1?
http://edgecast.travelok.com/images/shell/homepage/okc.jpgThe downtown Oklahoma City sky...
http://travelok.com/images/shell/homepage/camera.pngView Caption
...dgecast.travelok.com/images/shell/homepage/natural-falls.jpgPack a picnic and descend into...
http://travelok.com/images/shell/homepage/camera.pngView Caption
...//edgecast.travelok.com/images/shell/homepage/visual-art.jpgThe arts are alive and thrivin...
http://travelok.com/images/shell/homepage/camera.pngView Caption
...://edgecast.travelok.com/images/shell/homepage/brokenbow.jpgBlue waters shimmer at Broken ...
http://travelok.com/images/shell/homepage/camera.pngView Caption
...p://edgecast.travelok.com/images/shell/homepage/66museum.jpgGet a taste of the Mother Road...
http://travelok.com/images/shell/homepage/camera.pngView Caption
...p://edgecast.travelok.com/images/shell/homepage/majestic.jpgBeavers Bend State Park puts o...
http://travelok.com/images/shell/homepage/camera.pngView Caption
http://edgecast.travelok.com/images/shell/homepage/arena.jpgThe BOK Center, located amidst...
http://travelok.com/images/shell/homepage/camera.pngView Caption
...p://edgecast.travelok.com/images/shell/homepage/memorial.jpgThe monumental Gates of Time a...
http://travelok.com/images/shell/homepage/camera.pngView Caption
...p://edgecast.travelok.com/images/shell/homepage/home_ok6.jpgChickasaw National Recreation ...
http://travelok.com/images/shell/homepage/camera.pngView Caption
http://travelok.com/images/shell/1x1trans.gifOklahoma State Parks
http://travelok.com/images/shell/1x1trans.gifOklahoma Agritourism
http://travelok.com/images/shell/1x1trans.gifOklahoma Casinos
http://travelok.com/images/shell/1x1trans.gifFamily Activities
http://travelok.com/images/shell/1x1trans.gifRoute 66
http://travelok.com/images/shell/1x1trans.gifAmerican Indian Attractions
http://travelok.com/images/shell/1x1trans.gifWestern Experience
http://travelok.com/images/shell/homepage/brochures.pngFree Brochures
http://travelok.com/images/shell/contests/july_2014_hp.jpgEnter to Win a Grand Lake Summ...
http://travelok.com/images/shell/homepage/events.pngSave the date for these great ...
http://travelok.com/images/shell/homepage/photogallery.pngOklahoma Photo Gallery
http://travelok.com/images/shell/homepage/discover4.pngDiscover Oklahoma
http://travelok.com/images/shell/homepage/today2.pngOklahoma Today
http://travelok.com/images/shell/homepage/film.pngOklahoma Film & Music
http://travelok.com/images/shell/homepage/deals_button.pngDeals and Coupons
http://travelok.com/images/shell/homepage/sign_button.pngSign Up
http://travelok.com/images/shell/homepage/videosnap.jpgView Featured Video
http://travelok.com/images/shell/homepage/video_button.pngBrowse all Videos
http://travelok.com/images/shell/facebook.pngFollow us on Facebook
http://travelok.com/images/shell/twitter.pngFollow us on Twitter
http://travelok.com/images/shell/pinterest.pngFollow Us on Pinterest
http://travelok.com/images/shell/youtube.pngSubscribe to us on Youtube
http://travelok.com/images/shell/instagram.pngFollow us on Instagram
http://travelok.com/images/shell/four_square.pngFollow us on Foursquare
http://travelok.com/images/shell/google_plus.pngGoogle+
...ravelok.d2.sc.omtrdc.net/b/ss/mmedia-travelok/1/H.25.2--NS/0


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
000000000000

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)



HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 654

It is nice! the word density is quite ok.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. oklahoma 38 5.81%
#2. oklahoma's 12 1.83%
#3. state 8 1.22%
#4. parks 5 0.76%
#5. culture 4 0.61%
#6. route 4 0.61%
#7. deals 4 0.61%
#8. getaway 4 0.61%
#9. amp 4 0.61%
#10. information 4 0.61%
#11. show 4 0.61%
#12. whether 4 0.61%
#13. travel 4 0.61%
#14. recreation 4 0.61%
#15. tourism 3 0.46%
#16. indian 3 0.46%
#17. time 3 0.46%
#18. diverse 3 0.46%
#19. american 3 0.46%
#20. attractions 3 0.46%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Server Header Analysis

Server : Apache
X-Varnish : 1466849929 1466445382
Vary : Accept-Encoding
X-Cache : HIT
Content-Type : text/html; charset=iso-8859-1
Date : Wed, 23 Jul 2014 04:24:48 GMT
Location : http://www.travelok.com/
Transfer-Encoding : chunked
Via : 1.1 varnish
Connection : Keep-Alive
Age : 83925


Domain/Whois Analysis

Domain Info

: travelok.com ( 12 characters )

Domain Registrar : NETWORK SOLUTIONS, LLC.

Domain Created On Last Modified On Expires On
1997-09-22 1997-09-22 2023-09-21
16 years, 304 days old 16 years, 304 days ago 9 years, 59 days from today
16 years, 304 days old


Domain Name Servers used by travelok.com
DNS Name IP Address
ns-m1.ok.gov199.190.128.5
ns-s1.ok.gov204.87.64.194


You have a nice choice of domain name, which is of a right length (12 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.