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trenitalia.com favicon Trenitalia - HomePage trenitalia.com Estimated Worth : 6,538,723 $

If you happend to be the owner/webmaster of this site (trenitalia.com), and do not want this report to be generated, please Contact Us, and I will look into it.
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Overall SEO Report For trenitalia.com
Excellent Practice17
Improvement Could be Made10
Critical Issues to Attend5
SEO Score :
68.75


IP address of trenitalia.com is : 193.138.162.107. The domain trenitalia.com was created on 2000-02-29 and it is 14 years, 185 days old. It will expire on 2015-03-01 which is 0 years, 180 days from today. The homepage of website trenitalia.com has a size of 98849 bytes, and a text size of 8076 bytes, its Text to Code Ratio is 8.90% Homepage of trenitalia.com has 289 links, 243 link to internal pages, while 46 link to pages on other websites. It takes 2.00 s ( 49.50 Kb/s ) to load the website trenitalia.com.

trenitalia.com Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-08-28 09:35     Update Now >>

Content Analysis

Title

:

Trenitalia - HomePage


Words count: 3    Unique Words: 3    Length: 21 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Viaggia con le Frecce, alta velocità da centro a centro città. Acquista ora il biglietto con le nostre offerte.

Words count: 19    Length: 113 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SEPR Preview

:
Trenitalia - HomePage www.trenitalia.com/
Viaggia con le Frecce, alta velocità da centro a centro città. Acquista ora il biglietto con le nostre offerte.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

: offerte roma milano, biglietti treni, offerte treni, orari treni, prezzi

Words count: 10    Length: 72 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :20% (1/5)
prezzi 6   (0.66%)
2 words keyword phrases :60% (3/5)
biglietti treni 13   (1.43%)
offerte treni 15   (1.65%)
orari treni 10   (1.10%)
3 words keyword phrases :20% (1/5)
offerte roma milano 7   (0.77%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

: This keywords cloud gives your an idea of what are those important keywords appears in your website.

abbonamenti  acquisto  agenzie  assistenza  auto  bordo  carnet  cartafreccia  cerca  circolazione  con  condizioni  contatti  extra  ferrovie  frecce  frecciarossa  hotel  informazioni  italiane  lavori  noleggio  offerte  online  per  prenotazione  prezzi  punti  scopri  servizi  stazione  trasporto  treni  trenitalia  treno  vai  viaggi  viaggiare  viaggiatreno  viaggio 

Top 20 Keywords

: Total Terms Count: 911

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. per 20 2.20%
#2. punti 14 1.54%
#3. con 13 1.43%
#4. servizi 12 1.32%
#5. trenitalia 12 1.32%
#6. cartafreccia 11 1.21%
#7. treni 10 1.10%
#8. frecce 9 0.99%
#9. viaggio 9 0.99%
#10. treno 9 0.99%
#11. trasporto 9 0.99%
#12. noleggio 8 0.88%
#13. condizioni 8 0.88%
#14. assistenza 7 0.77%
#15. bordo 7 0.77%
#16. viaggi 7 0.77%
#17. cerca 6 0.66%
#18. auto 6 0.66%
#19. informazioni 6 0.66%
#20. prezzi 6 0.66%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0401007070625

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(4)
Noleggio auto
Hotel
Idee di Viaggio
Servizi a bordo

<H4>

(1)
<B> (7)Seguici su:
Hotel Mediolanum
Hotel Tiempo
Atlanta Augustus
Locanda Conterie
prezzi speciali a mostre, musei e eventi culturali.
gli sconti e le agevolazioni
<I> (7)FRECCIA
FRECCIA
FRECCIA
FRECCIA
FRECCIA
FRECCIA
FRECCIA
<STRONG> (6)Condizioni di trasporto
Assistenza e contatti
FAQ
Agenzie
Aziende
Cerca e modifica il biglietto


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Language

: it

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

: UTF-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Robots.txt

: http://trenitalia.com/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
Sitemap

: XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

: 2.00 seconds - 49.42 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
14.12 s 0.11 s 0.10 s 0.03 s 7.91 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

: 99 Kb (98,849 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
99 Kb (98,849 bytes) 8 Kb (8,076 bytes) 91 Kb (90,773 bytes) 8.90 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

: Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

: Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
WWW Resolve

: Excellent! the websites http://www.trenitalia.com and http://trenitalia.com are resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite

:
Non SEO Friendly URLs
http://trenitalia.com/cms/v...sp?vgnextoid=6a65f19d7485a110VgnVCM10000080a3e90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=e120b5fac465a110VgnVCM10000080a3e90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=0db1d19118a7e310VgnVCM1000008916f90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=892d62a3b88c3210VgnVCM1000003f16f90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=180d0114236b1410VgnVCM1000008916f90aRCRD
http://www.trenitalia.com/c...sp?vgnextoid=11fb897cd350e210VgnVCM1000003f16f90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=b3efb5fac465a110VgnVCM10000080a3e90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=cbe209296b85a110VgnVCM10000080a3e90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=064d754fb2c92210VgnVCM1000003f16f90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=e20309296b85a110VgnVCM10000080a3e90aRCRD
http://trenitalia.com/cms/v...p?vgnextoid=ab5290ce6465e310VgnVCM1000008916f90aRCRD&
http://trenitalia.com/cms/v...sp?vgnextoid=5f1b4d0337b99310VgnVCM1000008916f90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=273845f7020a9310VgnVCM1000008916f90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=6dfc45f7020a9310VgnVCM1000008916f90aRCRD
http://trenitalia.com/cms/v...sp?vgnextoid=f2f4e6b66476c310VgnVCM1000008916f90aRCRD
...


You may use url rewrite techniques to make these 229 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

:
URLs with underscore
http://trenitalia.com/#tabName_001
http://trenitalia.com/#tabName_002
http://trenitalia.com/#tabName_003
http://trenitalia.com/#tabName_004


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Broken Links

: Excellent! no broken links were detected in your site.

Broken links give bad impression of your site`s usability, reliability and credibility, search Engines do not like broken links

Tips:
1. check your site regularly to ensure all links are properly set.
2. correct or remove broken links as soon as possible.
3. test all the links whenever there is new update been introduced to your site
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
243 46 289


Too many links (289), it may be considered as spam!

Internal Links (link to pages within this domain) - 243
URL Anchor Text
http://trenitalia.com/#navigationVai al menu principale
http://trenitalia.com/#contentVai al menu principale
http://trenitalia.com/#Società del Gruppo
http://trenitalia.com/#FS Social network
http://trenitalia.com/#chiudi
http://trenitalia.com/#chiudi
http://trenitalia.com/cms/v...d7485a110VgnVCM10000080a3e90aRCRDCondizioni di trasporto
http://trenitalia.com/cms/v...ac465a110VgnVCM10000080a3e90aRCRDAssistenza e contatti
http://trenitalia.com/cms/v...118a7e310VgnVCM1000008916f90aRCRDFAQ
http://trenitalia.com/cms/v...3b88c3210VgnVCM1000003f16f90aRCRDAgenzie
http://trenitalia.com/cms/v...4236b1410VgnVCM1000008916f90aRCRDAziende
http://www.trenitalia.com/c...cd350e210VgnVCM1000003f16f90aRCRDCerca e modifica il biglietto
http://trenitalia.com/cms/v...ac465a110VgnVCM10000080a3e90aRCRDLE FRECCE
http://trenitalia.com/cms/v...96b85a110VgnVCM10000080a3e90aRCRDFrecciarossa
http://trenitalia.com/cms/v...fb2c92210VgnVCM1000003f16f90aRCRDFrecciargento
...

External Links (link to pages on other websites) - 46
URL Anchor Text
http://www.fsitaliane.it/lavoraconnoi.htmlLavora con noi
http://www.fsnews.it/FSnews
http://www.fsitaliane.it/Ferrovie dello Stato Italiane
http://www.trenitalia.it/Trenitalia
http://www.cargo.trenitalia.it/cargo.htmlTrenitalia Cargo
http://www.rfi.it/RFI
http://www.italferr.it/Italferr
http://www.ferservizi.it/Ferservizi
http://www.grandistazioni.it/Grandi Stazioni
http://www.centostazioni.it/Centostazioni
http://www.fsbusitalia.it/BUSITALIA - SITA Nord
https://portale.fslogistica...it/irj/portal/anonymous?cmfrm=fslFS Logistica
http://www.fercredit.it/fercredit.htmlFercredit
http://www.netinera.deNetinera
https://www.facebook.com/FondazioneFsItalianeFondazione FS
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

:
Total Images Alt Present Alt Missing
53 36 17


17 images do not have Alt values.

Image URL - 53
URL ALT Text
http://trenitalia.com/cms-file/common/img/themeTcom01/logo.gifLogo Trenitalia
http://trenitalia.com/cms-file/common/img/themeTcom01/flag_eng.gif
http://trenitalia.com/cms-file/common/img/themeTcom01/toolbarPipe.gif
http://trenitalia.com/cms-file/common/img/themeTcom01/toolbarPipe.gif
http://trenitalia.com/cms-file/common/img/themeTcom01/toolbarPipe.gif
http://trenitalia.com/cms-file/common/img/themeTcom01/toolbarPipe.gif
http://trenitalia.com/cms-file/common/img/themeTcom01/toolbarPipe.gif
http://trenitalia.com/cms-file/common/img/themeTcom01/toolbarPipe.gif
http://www.trenitalia.com/c...talia/homepage/visualgrande/1000x460_Estate-2014-.jpgOfferte Trenitalia per viaggia...
http://www.trenitalia.com/c...mepage/visualgrande/1000x460_arweekend_luglio2014.jpgAR weekend
http://www.trenitalia.com/c...page/visualgrande/1000x460_speciale2x1_luglio2014.jpg2x1 Estate
http://www.trenitalia.com/c...ni/trenitalia/homepage/visualgrande/Bottone-Rosso.png
http://www.trenitalia.com/c...ni/trenitalia/homepage/visualgrande/Bottone-Rosso.png
http://www.trenitalia.com/c...ni/trenitalia/homepage/visualgrande/Bottone-Rosso.png
http://www.trenitalia.com/c...ni/trenitalia/homepage/visualgrande/Bottone-Rosso.png
......


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

:
Style Block In Same Page Links to External Style Files Total
4 7 11


Too many (7) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
http://trenitalia.com/cms-file/common/css/themeTcom01/paragfoglia.cssstylesheettext/css
http://trenitalia.com/cms-file/common/css/themeTcom01/global.cssstylesheettext/css
http://trenitalia.com/cms-f.../themeTcom01/ui-lightness/jquery-ui-1.8.16.custom.cssstylesheettext/css
http://trenitalia.com/cms-file/custom/trenitalia/customTcom.cssstylesheettext/css
http://trenitalia.com/vgn-e...plating/common/styles/vgn-ext-templating-delivery.cssstylesheettext/css
http://trenitalia.com/cms-file/common/css/themeTcom01/crossbarstyle.cssstylesheettext/css
http://trenitalia.com/cms-file/common/css/themeTcom01/front.cssstylesheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
21 12 33


Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type
http://trenitalia.com/cms-file/common/js/themeTcom01/jquery-1.6.4.min.jstext/javascript
http://trenitalia.com/cms-f.../common/js/themeTcom01/jquery-ui-1.8.16.custom.min.jstext/javascript
http://trenitalia.com/cms-file/common/js/themeTcom01/jquery.bxSlider.min.jstext/javascript
http://trenitalia.com/cms-file/common/js/themeTcom01/jquery.corner.jstext/javascript
http://trenitalia.com/cms-file/common/js/themeTcom01/liteaccordion.jquery.jstext/javascript
http://trenitalia.com/cms-file/common/js/themeTcom01/common.jstext/javascript
http://trenitalia.com/cms-file/common/js/themeTcom01/select-seleziona.jstext/javascript
http://trenitalia.com/cms-file/common/js/script.jstext/javascript
http://trenitalia.com/cms-file/common/js/themeTcom01/ui.checkbox.jstext/javascript
http://trenitalia.com/cms-file/common/js/themeTcom01/crossbarengine.jstext/javascript
http://trenitalia.com/cms-file/common/js/themeTcom01/jquery.placeholder.min.jstext/javascript
http://trenitalia.com/cms-file/common/js/adobe/tcom/s_code.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
DMOZ Listing

: No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

: Analytics Service is not implemented for the site.

Blog Or News Release

:
Link to Blog / News Release Page
http://www.fsnews.it/FSnews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
Trustworthiness

: 92

Excellent! the website has a good Trustworthiness Score (92/100).

92

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 93
Safe Browsing

: Safe! the site trenitalia.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.


Server Header Analysis

Date
Mon, 01 Sep 2014 14:21:40 GMT
Mon, 01 Sep 2014 14:21:40 GMT
Server
IBM_HTTP_Server/6.1.0.39 Apache/2.0.47 (Unix)
IBM_HTTP_Server/6.1.0.39 Apache/2.0.47 (Unix)
Location : http://www.trenitalia.com/
Content-Type
text/html; charset=iso-8859-1
text/html
Last-Modified : Mon, 01 Sep 2014 14:20:08 GMT
Etag : "778038-18221-b32f5600"
Accept-Ranges : bytes
Content-Length : 98849
Vary : User-Agent


Domain/Whois Analysis

Domain Info

: trenitalia.com ( 14 characters )

Domain Registrar : COREHUB, S.R.L.

Domain Created On Last Modified On Expires On
2000-02-29 2000-02-29 2015-03-01
14 years, 185 days old 14 years, 185 days ago 0 years, 180 days from today
14 years, 185 days old


Domain Name Servers used by trenitalia.com
DNS Name IP Address
dns3.interbusiness.it151.99.125.4
dns4.interbusiness.it80.22.52.130


Domain is going to expire in less than a year time (0 years, 180 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.