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zalando.es favicon Zapatos y ropa online | La mejor selección en ZALANDO zalando.es Estimated Worth : 6,928,511 $

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Overall SEO Report For zalando.es
Excellent Practice10
Improvement Could be Made6
Critical Issues to Attend3
SEO Score :
68.42


IP address of zalando.es is : 91.240.34.9. The domain zalando.es was created on unknow and it is 44 years, 211 days old. It will expire on unknow which is -45 years, -212 days from today. The homepage of website zalando.es has a size of 93063 bytes, and a text size of 7568 bytes, its Text to Code Ratio is 8.85% Homepage of zalando.es has 167 links, 161 link to internal pages, while 6 link to pages on other websites. It takes 1.06 s ( 87.76 Kb/s ) to load the website zalando.es.

zalando.es Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-07-29 13:21     Update Now >>

Content Analysis

Title

:

Zapatos y ropa online | La mejor selección en ZALANDO


Words count: 10    Unique Words: 10    Length: 54 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: ENVÍO y DEVOLUCIÓN GRATIS | Descubre las últimas tendencias en ropa, zapatos y complementos de mujer, hombre, niño | Más de 1000 marcas en ZALANDO

Words count: 26    Length: 151 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Keywords

: Zalando

Words count: 1    Length: 7 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :100% (1/1)
zalando 20   (2.40%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Charset : utf-8
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Google Analytics

: UA-29922379-2

Excellent! the website implements Google Analytics.

DMOZ Listing

: No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Trustworthiness

: 65

Excellent! the website has a good Trustworthiness Score (65/100).

65

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 63
Safe Browsing

: Safe! the site zalando.es is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 93 Kb (93,063 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
93 Kb (93,063 bytes) 8 Kb (7,568 bytes) 85 Kb (85,495 bytes) 8.85 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 1.06 seconds - 87.80 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
13.29 s 0.10 s 0.09 s 0.02 s 7.45 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
161 6 167


Too many links (167), it may be considered as spam!

Internal Links (link to pages within this domain) - 161
URL Anchor Text
http://zalando.es/faq/cookiescookies
http://zalando.es/cuenta-de-usuario/Iniciar sesión
http://zalando.es/cuenta-de-usuario/Iniciar sesión
http://zalando.es/cuenta-de-usuario/¿Nuevo cliente? Regístrate a...
http://zalando.es/cuenta-de-usuario/Mi cuenta
http://zalando.es/cuenta-de-usuario/pedidos/Mis pedidos
http://zalando.es/cuenta-de-usuario/ajustes/Mis datos de usuario
http://zalando.es/cuenta-de-usuario/agenda/Mis direcciones
http://zalando.es/lista-de-favoritos/Mis favoritos
http://zalando.es/lista-de-favoritos/Mis favoritos
http://zalando.es/vales-regalo/Tarjeta regalo
http://zalando.es/zalando-newsletter/Newsletter
http://zalando.es/preguntas-frecuentes/Ayuda
http://zalando.es/cesta/Cesta (0)0,00 €
http://zalando.es/cesta/Ir a la cesta
http://zalando.es/h
http://zalando.es/mujer-home/Mujer
http://zalando.es/hombre-home/Hombre
http://zalando.es/nino-home/Niño
http://zalando.es/ropa/Ropa
http://zalando.es/calzado/Zapatos
http://zalando.es/deporte/Deporte
http://zalando.es/complementos/Complementos
http://zalando.es/premium-home/Premium
http://zalando.es/marcas/Marcas
http://zalando.es/inspiraciones/Inspírate
http://zalando.es/rebajas/Rebajas
http://www.zalando.es/rebajas/Rebajas hasta un -70%*
http://www.zalando.es/premium/?sale=truePremium hasta un -70%*
...-and-jones.pepe-jeans-online-shop.vans.vero-moda/?order=saleMarcas hasta un -70%*
http://www.zalando.es/lp-cam-look-boda/Bodas
http://zalando.es/marcas/Top marcas en Zalando
http://www.zalando.es/glosario-deportes/glosario de deporte
http://zalando.es/la-ropa-de-tu-vida/haciendo clic aquí
http://zalando.es/glosario/Glosario de moda
http://zalando.es/entrevista-trabajo/entrevista de trabajo
http://zalando.es/glosario/a/A
http://zalando.es/glosario/b/B
http://zalando.es/glosario/c/C
http://zalando.es/glosario/d/D
http://zalando.es/glosario/e/E
http://zalando.es/glosario/f/F
http://zalando.es/glosario/g/G
http://zalando.es/glosario/h/H
http://zalando.es/glosario/i/I
http://zalando.es/glosario/j/J
http://zalando.es/glosario/k/K
http://zalando.es/glosario/l/L
http://zalando.es/glosario/m/M
http://zalando.es/glosario/n/N
http://zalando.es/glosario/ene/Ñ
http://zalando.es/glosario/o/O
http://zalando.es/glosario/p/P
http://zalando.es/glosario/q/Q
http://zalando.es/glosario/r/R
http://zalando.es/glosario/s/S
http://zalando.es/glosario/t/T
http://zalando.es/glosario/u/U
http://zalando.es/glosario/v/V
http://zalando.es/glosario/w/W
http://zalando.es/glosario/x/X
http://zalando.es/glosario/y/Y
http://zalando.es/glosario/z/Z
http://www.zalando.es/fiesta-de-coctel/sección fiesta de cóctel
http://www.zalando.es/ropa-de-trabajo/sección de moda de oficina
http://www.zalando.es/preguntas-frecuentes/aquí
http://www.zalando.es/quienes_somos/Quiénes somos
http://www.zalando.es/lp-ons-all-usp/Nuestras ventajas
http://www.zalando.es/career/Empleo
http://www.zalando.es/prensa/Prensa
http://www.zalando.es/zalando-aviso-legal/Aviso legal
http://www.zalando.es/zalando-proteccion-de-datos/Protección de datos
http://www.zalando.es/zalando-cgc/Términos y Condiciones
http://www.zalando.es/vales-regalo/Tarjeta regalo
http://www.zalando.es/condiciones-promociones/*Condiciones de las promocione...
http://www.zalando.es/contacto/Contacto
http://www.zalando.es/preguntas-frecuentes/Ayuda
...p://www.zalando.es/preguntas-frecuentes/?state=help-shippingEnvío y entrega
...tp://www.zalando.es/preguntas-frecuentes/?state=help-returnsDevoluciones
...://www.zalando.es/preguntas-frecuentes/?state=help-sizeguideGuía de tallas
http://www.zalando.es/glosario/Glosario de moda
http://www.zalando.es/afiliados/Programa de afiliación
http://www.zalando.es/marketing/Oportunidades de marketing
http://www.zalando.es/adidas/adidas
http://www.zalando.es/antony-morato/Antony Morato
http://www.zalando.es/ara/ara
http://www.zalando.es/asics/Asics
http://www.zalando.es/bench/Bench
http://www.zalando.es/billabong/Billabong
http://www.zalando.es/calvin-klein/Calvin Klein
http://www.zalando.es/camper/Camper
http://www.zalando.es/clarks/Clarks
http://www.zalando.es/converse/Converse
http://www.zalando.es/crocs/Crocs
http://www.zalando.es/dc-shoes/DC Shoes
http://www.zalando.es/desigual/Desigual
http://www.zalando.es/diesel/Diesel
http://www.zalando.es/dorothy-perkins/Dorothy Perkins
http://www.zalando.es/eleven-paris/Eleven Paris
http://www.zalando.es/esprit/Esprit
http://www.zalando.es/fornarina/Fornarina
http://www.zalando.es/franklin-and-marshall/Franklin & Marshall
http://www.zalando.es/french-connection/French Connection
http://www.zalando.es/gant/Gant
http://www.zalando.es/geox/Geox
http://www.zalando.es/g-star/G-Star
http://www.zalando.es/guess/Guess
http://www.zalando.es/havaianas/Havaianas
http://www.zalando.es/jack-and-jones/Jack & Jones
http://www.zalando.es/lacoste/Lacoste
http://www.zalando.es/le-coq-sportif/le coq sportif
http://www.zalando.es/levis/Levi's®
http://www.zalando.es/marc-o-polo/Marc O'Polo
http://www.zalando.es/michael-kors/Michael Kors
http://www.zalando.es/miss-sixty/Miss Sixty
http://www.zalando.es/mustang/Mustang
http://www.zalando.es/napapijri/Napapijri
http://www.zalando.es/new-balance/New Balance
http://www.zalando.es/nike/Nike
http://www.zalando.es/oakley/Oakley
http://www.zalando.es/only/ONLY
http://www.zalando.es/panama-jack/Panama Jack
http://www.zalando.es/pepe-jeans/Pepe Jeans
http://www.zalando.es/puma/Puma
http://www.zalando.es/ralph-lauren/Ralph Lauren
http://www.zalando.es/reebok/Reebok
http://www.zalando.es/replay/Replay
http://www.zalando.es/ripcurl/Rip Curl
http://www.zalando.es/salomon/Salomon
http://www.zalando.es/skechers/Skechers
http://www.zalando.es/timberland/Timberland
http://www.zalando.es/tommy-hilfiger/Tommy Hilfiger
http://www.zalando.es/under-armour/Under Armour
http://www.zalando.es/vans/Vans
http://www.zalando.es/vero-moda/Vero Moda
http://www.zalando.es/alpargatas/Alpargatas
http://www.zalando.es/banadores-deporte-hombre/Bañadores
http://www.zalando.es/bermudas/Bermudas
http://www.zalando.es/bikinis/Bikinis
http://www.zalando.es/chaquetas-blazer-mujer/Blazer
http://www.zalando.es/ropa-de-mujer-blusas/Blusas
http://www.zalando.es/bolsos-maletas-complementos-mujer/Bolsos de mujer
http://www.zalando.es/cardigan/Cárdigans
http://www.zalando.es/chanclas/Chanclas
http://www.zalando.es/nudos-de-corbata/Como atarse la corbata
http://www.zalando.es/gafas-de-sol/Gafas de sol
http://www.zalando.es/guia-festivales/Guía de festivales
http://www.zalando.es/minifaldas/Minifaldas
http://www.zalando.es/mochilas-trekking/Mochilas de trekking
http://www.zalando.es/moda-primavera/Moda primavera
http://www.zalando.es/moda-de-verano/Moda de verano
http://www.zalando.es/polos/Polos
http://www.zalando.es/premama/Ropa premamá
http://www.zalando.es/relojes/Relojes
http://www.zalando.es/sandalias/Sandalias
http://www.zalando.es/trajes-hombre/Trajes
http://www.zalando.es/vestidos-fiesta/Vestidos de fiesta
http://www.zalando.es/vestidos-informales/Vestidos informales
http://www.zalando.es/zapatillas/Zapatillas
http://zalando.es/#¿Has olvidado la contraseña?
http://zalando.es/doregister/Regístrate ahora

External Links (link to pages on other websites) - 6
URL Anchor Text
http://twitter.com/zalandoESTwitter
http://pinterest.com/zalandoesPinterest
https://plus.google.com/u/0/111134852215115173130/aboutGoogle+
http://instagram.com/zalando_officialInstagram
http://tech.zalando.com/TechBlog
http://www.zalando.de/doubleclick 

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
CSS

:
Style Block In Same Page Links to External Style Files Total
1 4 5


Too many (4) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
http://skin2.ztat.net/s/e2l/zalando/css/MAIN/zalando.ie.min.cssstylesheettext/css
http://skin2.ztat.net/s/e2l/zalando/css/MAIN/zalando.min.cssstylesheettext/css
http://media.ztat.net/media/cms/css/lp/2013-41/lpo-4544_v3.css?_=1406292728000stylesheettext/css
http://media.ztat.net/media/cms/css/lp/2014-16/lpo-6354.css?_=1406292728000stylesheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
21 7 28


Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type
http://zalando.es/zal_init.js/?xkey=nchipvo4tt6osl8c4rvkhmhj18
http://skin2.ztat.net/s/e2l/zalando/js/MAIN/zalando.min.js?_=1406707185000text/javascript
http://media.ztat.net/media/cms/js/lp/2013-41/lpo-4544_v8.js?_=1406707185000text/javascript
http://media.ztat.net/media/cms/js/lp/2014-17/lpo-6354.js?_=1406707185000text/javascript
http://skin2.ztat.net/s/e2l/zalando/js/MAIN/webtrekk.min.jstext/javascript
http://www.everestjs.net/static/st.v2.js
http://static.criteo.com/js/ld/ld.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Images

:
Total Images Alt Present Alt Missing
21 12 9


9 images do not have Alt values.

Image URL - 21
URL ALT Text
...skin2.ztat.net/s/e2l/zalando/img/MAIN/logos/shops/schuhe.jpgZapatos y moda en Zalando.es
...rsaryZalandoES_SS14-775B_1000x400_21_21_NCC-SS14-775B.ES.jpgDescubre lo mejor en calzado y...
...ck/2_1/OSM030_DS_OU_uni_NewIn_SS14-1636B_1000x400_1_9_ES.jpg
...cam-color-mostaza-mujer_mujer_URL_1000x400_49_es.NCC-552.jpg
..._DS_un_hp_ma.un_lp_URLestilos_URL_1000x400_46_es.NCC-559.jpg
...-OSM030_DS_un_hp_b1.un_ni_URLnovedades_URL_664x390_47_es.jpg
...usinessDresses_SS14-1189C_328x191_9_11_NCC-SS14-1189C.ES.jpg
...S1_URLmujer_esprit-online-shop_URL_328x191_47_es.NCC-188.jpg
http://i1.ztat.net/brand/vans-1.jpgVans
http://i1.ztat.net/brand/desigual-1.jpgDesigual
http://i1.ztat.net/brand/adidas-performance-1.jpgAdidas
http://i1.ztat.net/brand/g-star-1.jpgG-Star
http://i1.ztat.net/brand/tommy-hilfiger.jpgTommy Hilfiger
http://i1.ztat.net/brand/nike-performance.jpgNike
http://i1.ztat.net/brand/guess-2.jpgGuess
http://i1.ztat.net/brand/pepe-jeans.jpgPepe Jeans
http://i1.ztat.net/brand/geox-1.jpgGeox
http://i1.ztat.net/brand/converse-1.jpgConverse
...ndo/lp/2013/08/lpo-4201/2013kw32_osm_footer_es_305x50_v2.jpg
...7Cgender.x%2Cx%7CsoftLogin.0&cp18=P%C3%A1gina+principal.Todo
...//pixel.everesttech.net/3187/t?ev_startpage_es=1&ev_transid=


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1531602103830

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Zalando.es, tu tienda online de zapatos, ropa, complementos y artículos de hogar

<H2>

(5)
Expertos en moda y nuevas tendencias
Encuentra las últimas tendencias en nuestro Glosario de moda
Camina con el estilo de los más de 25.000 modelos de zapatos que Zalando tiene para ti
Una gran selección en ropa y complementos
Nuestros servicios

<H3>

(3)
Top marcas en Zalando
A | B | C | D | E | F | G | H | I | J | K | L | M | N | Ñ | O | P | Q | R | S | T | U | V | W | X | Y | Z
¿Has olvidado la contraseña?

<H4>

(1)
Iniciar sesión
<H5>
(6)
Zalando Newsletter
Formas de pago
Envíos realizados con
Zalando internacional
Seguridad en tu compra
Zalando App
<B> (2)lo último en tendencias y outfits para ocasiones especiales
dejarte inspirar por nuestra selección
<U> (1)Glosario de moda
<EM> (3)0,00 €
0,00 €
0,00  €
<STRONG> (8)a qué generación pertenece tu estilo
número gratuito de servicio de atención al cliente 900 801 404
Recibe ofertas, vales y lo último en tendencias por correo electrónico
Zalando
Atención al Cliente
Top Marcas
Top categorías
Síguenos en


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 834

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. para 22 2.64%
#2. zalando 20 2.40%
#3. que 18 2.16%
#4. moda 10 1.20%
#5. los 10 1.20%
#6. una 9 1.08%
#7. ropa 9 1.08%
#8. datos 9 1.08%
#9. con 9 1.08%
#10. nuestra 8 0.96%
#11. las 8 0.96%
#12. servidor 7 0.84%
#13. permite 7 0.84%
#14. marcos 7 0.84%
#15. estilo 7 0.84%
#16. nuestro 7 0.84%
#17. presentaci 7 0.84%
#18. tus 6 0.72%
#19. cesta 6 0.72%
#20. tendencias 6 0.72%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Server Header Analysis

Location : http://www.zalando.es/
Server : BigIP
Connection : Keep-Alive
Content-Length : 0


Domain/Whois Analysis

Domain Info

: zalando.es ( 10 characters )



Domain Created On Last Modified On Expires On
unknow unknow unknow
44 years, 211 days old 44 years, 211 days ago -45 years, -212 days from today
44 years, 211 days old




Domain is going to expire in less than a year time (-45 years, -212 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.