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zalando.pl favicon Buty i Odzież zamów online z darmową dostawą! Buty w ZALANDO zalando.pl Estimated Worth : 7,255,099 $

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Overall SEO Report For zalando.pl
Excellent Practice11
Improvement Could be Made6
Critical Issues to Attend2
SEO Score :
73.68


IP address of zalando.pl is : 91.240.34.9. The domain zalando.pl was created on unknow and it is 44 years, 204 days old. It will expire on unknow which is -45 years, -205 days from today. The homepage of website zalando.pl has a size of 91514 bytes, and a text size of 9615 bytes, its Text to Code Ratio is 11.74% Homepage of zalando.pl has 141 links, 134 link to internal pages, while 7 link to pages on other websites. It takes 0.83 s ( 110.10 Kb/s ) to load the website zalando.pl.

zalando.pl Rating: 3.5 / 5.0 Stars by SEOCert

SEO Report Cached Since : 2014-07-15 20:09     Update Now >>

Content Analysis

Title

:

Buty i Odzież zamów online z darmową dostawą! Buty w ZALANDO


Words count: 12    Unique Words: 10    Length: 64 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Butyw
Repeat Count 22


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

: Buty i Odzież online! Ponad 1500 top marek, zamawiaj z bezpłatną przesyłką. Szeroki wybór butów, odzieży i torebek w ZALANDO

Words count: 24    Length: 132 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Keywords

: Buty, obuwie, buty damskie, buty męskie, obuwie damskie, obuwie męskie, moda, moda damska, moda damska, akcesoria

Words count: 18    Length: 115 characters    keyword phrases count : 10

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
keyword domain title descriptionheadingcontent
1 word keywords :40% (4/10)
buty 16   (1.52%)
obuwie 11   (1.05%)
moda 6   (0.57%)
akcesoria 4   (0.38%)
2 words keyword phrases :40% (4/10)
buty damskie 16   (1.52%)
obuwie damskie 11   (1.05%)
moda damska 6   (0.57%)
moda damska 6   (0.57%)
3 words keyword phrases :20% (2/10)
buty męskie 16   (1.52%)
obuwie męskie 11   (1.05%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Charset : utf-8
Shortcut Icon

:

Excellent! the website has a shortcut favicon image.

RSS

: the website does not have a RSS Feed.

Google Analytics

: UA-29920816-2

Excellent! the website implements Google Analytics.

DMOZ Listing

: No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Trustworthiness

: 91

Excellent! the website has a good Trustworthiness Score (91/100).

91

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe : 92
Safe Browsing

: Safe! the site zalando.pl is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspecious behavious seriously, have a regualr checkup and monitor closely of your server`s log files.
3. if your site is black-listed by google as suspecious, clean it up before requestiong for a review.
Total Size

: 92 Kb (91,514 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

:
Total Size Text Size HTML Code Size Text/HTML Code Ratio
92 Kb (91,514 bytes) 10 Kb (9,615 bytes) 82 Kb (81,899 bytes) 11.74 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Loading Time

: 0.83 seconds - 110.26 Kb/s
[ To improve the speed by using these Free online Website Speed Testing Tools ]

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
13.07 s 0.10 s 0.09 s 0.02 s 7.32 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Links

:
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
134 7 141


You have more than 100 links (141).

Internal Links (link to pages within this domain) - 134
URL Anchor Text
http://zalando.pl/faq/cookiescookies
http://zalando.pl/konto-uzytkownika/Zaloguj się
http://zalando.pl/konto-uzytkownika/Zaloguj się
http://zalando.pl/konto-uzytkownika/Jesteś nowym klientem? Przejd...
http://zalando.pl/konto-uzytkownika/Moje zestawienie
http://zalando.pl/konto-uzytkownika/zamowienia/Moje zamówienia
http://zalando.pl/konto-uzytkownika/ustawienia/Moje dane
http://zalando.pl/konto-uzytkownika/ksiazka-adresowa/Moje adresy
http://zalando.pl/lista-zyczen/Moja lista życzeń
http://zalando.pl/lista-zyczen/Moja lista życzeń
http://zalando.pl/bony-upominkowe/Bony
http://zalando.pl/zalando-newsletter/Newsletter
http://zalando.pl/faq/Pomoc
http://zalando.pl/koszyk/Mój koszyk (0)0,00 zł
http://zalando.pl/h
http://zalando.pl/kobiety-home/Kobiety
http://zalando.pl/mezczyzni-home/Mężczyźni
http://zalando.pl/dzieci-home/Dzieci
http://zalando.pl/odziez/Odzież
http://zalando.pl/obuwie/Obuwie
http://zalando.pl/sport-home/Sport
http://zalando.pl/akcesoria/Akcesoria
http://zalando.pl/premium-home/Premium
http://zalando.pl/marki/Marki
http://zalando.pl/inspiracje/Inspiracje
http://zalando.pl/okazje/Wyprzedaż
http://www.zalando.pl/okazje/Wyprzedaż
...tp://www.zalando.pl/kobiety-lp-cam-wspolczesne-etno/kobiety/Modny Trend
...e/converse.desigual.g-star.guess.jack-jones.pepe-jeans.vans/Top Marki %
http://www.zalando.pl/premium-promocja/Premium
http://zalando.pl/marki/Popularne marki w Zalando
http://www.zalando.pl/obuwie-pilkarskie/obuwie piłkarskie
http://www.zalando.pl/obuwie-damskie-botki-kowbojki/kowbojki
http://www.zalando.pl/obuwie-damskie-klapki/klapki japonki
http://zalando.pl/leksykon-mody/a/A
http://zalando.pl/leksykon-mody/b/B
http://zalando.pl/leksykon-mody/c/C
http://zalando.pl/leksykon-mody/d/D
http://zalando.pl/leksykon-mody/e/E
http://zalando.pl/leksykon-mody/f/F
http://zalando.pl/leksykon-mody/g/G
http://zalando.pl/leksykon-mody/h/H
http://zalando.pl/leksykon-mody/i/I
http://zalando.pl/leksykon-mody/j/J
http://zalando.pl/leksykon-mody/k/K
http://zalando.pl/leksykon-mody/l/L
http://zalando.pl/leksykon-mody/m/M
http://zalando.pl/leksykon-mody/n/N
http://zalando.pl/leksykon-mody/o/O
http://zalando.pl/leksykon-mody/p/P
http://zalando.pl/leksykon-mody/q/Q
http://zalando.pl/leksykon-mody/r/R
http://zalando.pl/leksykon-mody/s/S
http://zalando.pl/leksykon-mody/si/Ś
http://zalando.pl/leksykon-mody/t/T
http://zalando.pl/leksykon-mody/u/U
http://zalando.pl/leksykon-mody/v/V
http://zalando.pl/leksykon-mody/w/W
http://zalando.pl/leksykon-mody/x/X
http://zalando.pl/leksykon-mody/y/Y
http://zalando.pl/leksykon-mody/z/Z
http://www.zalando.pl/o-nas/O nas
http://www.zalando.pl/prasa/Prasa
http://www.zalando.pl/zalando-dane-firmy/Dane firmy
http://www.zalando.pl/zalando-polityka-prywatnosci/Polityka prywatności
http://www.zalando.pl/zalando-regulamin/Regulamin
http://www.zalando.pl/partner/Program Partnerski Zalando
http://www.zalando.pl/marketing/Współpraca marketingowa
http://www.zalando.pl/bony-upominkowe/Bony upominkowe
http://www.zalando.pl/kontakt/Kontakt
http://www.zalando.pl/faq/Pomoc
http://www.zalando.pl/faq/#pomoc-dostawaWysyłka i dostawa
http://www.zalando.pl/faq/#pomoc-dostawa-sledzenie-o1Śledzenie przesyłki
http://www.zalando.pl/faq/#pomoc-platnosciPłatności
http://www.zalando.pl/faq/#pomoc-zwroty-zwrot-o1Zwroty
http://www.zalando.pl/faq/#pomoc-rozmiaryRozmiary
http://www.zalando.pl/adidas-originals/adidas Originals
http://www.zalando.pl/adidas-performance/adidas Performance
http://www.zalando.pl/anna-field/Anna Field
http://www.zalando.pl/asics/ASICS
http://www.zalando.pl/benetton/Benetton
http://www.zalando.pl/converse/Converse
http://www.zalando.pl/desigual/Desigual
http://www.zalando.pl/esprit-online-shop/Esprit
http://www.zalando.pl/even-odd/Even & Odd
http://www.zalando.pl/guess/Guess
http://www.zalando.pl/hilfiger-denim/Hilfiger Denim
http://www.zalando.pl/jack-and-jones/Jack & Jones
http://www.zalando.pl/kiomi/KIOMI
http://www.zalando.pl/mint-berry/Mint & Berry
http://www.zalando.pl/nike-performance/Nike Performance
http://www.zalando.pl/only/ONLY
http://www.zalando.pl/pepe-jeans/Pepe Jeans
http://www.zalando.pl/pier-one/Pier One
http://www.zalando.pl/s-oliver/s.Oliver
http://www.zalando.pl/selected-homme/Selected Homme
http://www.zalando.pl/sisley/Sisley
http://www.zalando.pl/tamaris/Tamaris
http://www.zalando.pl/tom-tailor/Tom Tailor
http://www.zalando.pl/tommy-hilfiger-online-shop/Tommy Hilfiger
http://www.zalando.pl/vero-moda/Vero Moda
http://www.zalando.pl/vagabond/Vagabond
http://www.zalando.pl/zalando-collection/Zalando Collection
http://www.zalando.pl/zign/Zign
http://www.zalando.pl/airmaxy/Airmaxy
http://www.zalando.pl/bielizna/Bielizna
http://www.zalando.pl/buty-do-biegania/Buty do biegania
http://www.zalando.pl/buty-zimowe/Buty zimowe
http://www.zalando.pl/converse-all-star/Converse All Star
http://www.zalando.pl/creepersy/Creepersy
http://www.zalando.pl/czapki-zimowe/Czapki zimowe
http://www.zalando.pl/eko/Eko
http://www.zalando.pl/eleganckie-buty/Eleganckie buty
http://www.zalando.pl/glamour/Glamour
http://www.zalando.pl/jeansy/Jeansy
http://www.zalando.pl/jeans-guide/Jeans Guide
http://www.zalando.pl/kardigany/Kardigany
http://www.zalando.pl/koszule/Koszule
http://www.zalando.pl/kowbojki/Kowbojki
http://www.zalando.pl/kurtki-przeciwdeszczowe/Kurtki przeciwdeszczowe
http://www.zalando.pl/moda-na-wiosne/Moda na wiosnę
http://www.zalando.pl/moda-dla-puszystych/Moda dla puszystych
http://www.zalando.pl/modne-torebki/Modne torebki
http://www.zalando.pl/odziez-sportowa/Odzież sportowa
http://www.zalando.pl/oksfordki/Oksfordki
http://www.zalando.pl/trencz/Trencze
http://www.zalando.pl/pomysl-na-prezent/Pomysł na prezent
http://www.zalando.pl/sukienki-na-wesele/Sukienki na wesele
http://www.zalando.pl/sukienki-wieczorowe/Sukienki wieczorowe
http://www.zalando.pl/sukienki-eleganckie/Eleganckie sukienki
http://www.zalando.pl/zegarki/Zegarki
http://www.zalando.pl/marki/outofstock/Wyprzedane artykuły
http://zalando.pl/#Zapomniałeś hasła?
http://zalando.pl/doregister/Przejdź dalej

External Links (link to pages on other websites) - 7
URL Anchor Text
http://jobs.zalando.de/en/Kariera
http://www.facebook.com/zalando.polskaFacebook
https://twitter.com/ZalandoPLTwitter
http://pinterest.com/zalandopl/Pinterest
http://instagram.com/zalando_officialInstagram
http://tech.zalando.com/TechBlog
http://www.zalando.de/doubleclick 

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
CSS

:
Style Block In Same Page Links to External Style Files Total
1 4 5


Too many (4) external stylesheet files , it will slow down the downlaoding.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
http://skin2.ztat.net/s/gzh/zalando/css/MAIN/zalando.ie.min.cssstylesheettext/css
http://skin2.ztat.net/s/gzh/zalando/css/MAIN/zalando.min.cssstylesheettext/css
http://media.ztat.net/media/cms/css/lp/2013-41/lpo-4544_v3.css?_=1404461342000stylesheettext/css
http://media.ztat.net/media/cms/css/lp/2014-11/lpo-5713.css?v=1stylesheettext/css

Script

:
Scripts Block In Same Page Links to External Script Files Total
22 8 30


Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type
http://skin.ztat.net/s/b8z/zalando/js/MAIN/mbox.jstext/javascript
http://zalando.pl/zal_init.js/?xkey=q8d0e1t0j3g2gvg0oeeq8gs5s9
http://skin2.ztat.net/s/gzh/zalando/js/MAIN/zalando.min.js?_=1406193358000text/javascript
http://media.ztat.net/media/cms/js/lp/2013-29/lpo-3493.js?_=1406193358000text/javascript
http://media.ztat.net/media/cms/js/lp/2013-41/lpo-4544_v8.js?_=1406193358000text/javascript
http://skin2.ztat.net/s/gzh/zalando/js/MAIN/webtrekk.min.jstext/javascript
http://www.everestjs.net/static/st.v2.js
http://static.criteo.com/js/ld/ld.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Images

:
Total Images Alt Present Alt Missing
25 12 13


13 images do not have Alt values.

Image URL - 25
URL ALT Text
...skin2.ztat.net/s/gzh/zalando/img/MAIN/logos/shops/obuwie.jpgObuwie i moda na Zalando.pl
...et/lpo/zalando/lp/2014/03/lpo-5713/newsletter-background.jpg
...://a1276.ztat.net/lpo/zalando/lp/2014/03/lpo-5713/usp_pl.jpg
...SM024_DS_un_hp_ma_slot1_NewIn_SS14-1636B_1000x400_1_9_PL.jpgSzeroki wybór odziezy i obuwi...
...un_hp_ma_slot2.wo_cl_URLstyle_URL_1000x400_46_pl.NCC-559.jpg
..._cl_URLlp-cam-elegancka-moda_URL_1000x400_46_pl.NCC-1028.jpg
...RLodziez-meska-kurtki-puchowe_URL_1000x400_46_pl.NCC-532.jpg
..._ma_slot5.un_sp_URLsport-home_URL_1000x400_46_pl.NCC-585.jpg
..._URLlp-cam-sol-pieprz-kobiety_URL_1000x400_46_pl.NCC-599.jpg
...tsellerFebruary_SS14-1326C_664x390_6_9_NCC-SS14-1326C.PL.jpg
..._wo_LeatherJackets_SS14-97C_328x191_8_18_NCC-SS14-97C.PL.jpg
...wo_prio_Tamaris_SS14-1434C_328x191_5_6_NCC-SS14-1434C.PL.jpg
http://i1.ztat.net/brand/nike-sportswear.jpgNike
http://i1.ztat.net/brand/adidas-performance-1.jpgadidas
http://i1.ztat.net/brand/zign.jpgZign
http://i1.ztat.net/brandhp/tommy-hilfiger.jpgTommy Hilfiger
http://i1.ztat.net/brand/benetton.jpgBenetton
http://i1.ztat.net/brand/pepe-jeans.jpgPepe Jeans
http://i1.ztat.net/brand/lacoste-2.jpgLacoste
http://i1.ztat.net/brand/desigual-1.jpgDesigual
http://i1.ztat.net/brand/esprit-collection-1.jpgEsprit
http://i1.ztat.net/brand/converse-1.jpgConverse
.../lp/2013/07/lpo-3513/footer/2013kw16_pl_hp-footer_305x50.jpg
...%7Cgender.x%2Cx%7CsoftLogin.0&cp18=Strona+startowa.Wszystkie
...//pixel.everesttech.net/3189/t?ev_startpage_pl=1&ev_transid=


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Highlight

:
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
16317000002240

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Buty, moda i akcesoria - stwórz swoją stylizację z Zalando!

<H2>

(6)
40 ZŁ RABATU ZA ZAPISANIE SIĘ DONEWSLETTERA
Obuwie i Zalando? To najlepsze połączenie w świecie mody
Dlaczego kochamy buty
...i jeszcze raz buty!
Dlaczego obuwie w Zalando to świetny wybór?
Dlaczego Zalando to nie tylko buty

<H3>

(3)
Popularne marki w Zalando
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | Ś | T | U | V | W | X | Y | Z
Zapomniałeś hasła?

<H4>

(1)
Zaloguj się
<H5>
(7)
Zalando Newsletter
Metody płatności
Nasz partner logistyczny
Zalando w innych krajach
Nasze wyróżnienia
Sprawdzona usługa
Aplikacja Zalando
<STRONG> (22)36 000 par butów
buty
obuwie piłkarskie
kowbojki
klapki japonki
Buty
mokasynów
Obuwie
skórzanych Conversów
Buty
idealne obuwie
Zalando
renomowanych marek
obuwie
obuwia przeróżnych marek
ubrania
dodatki
modowe marzenia
świat Zalando
Dowiedz się przez e-mail o nowych trendach, ofertach i bonach.
Popularne marki w dziale Moda i Buty
Popularne kategorie w dziale Moda i Buty


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Top 20 Keywords

: Total Terms Count: 1,052

It is nice! the word density is quite ok.

Top 20 terms occurance and density
TermDomainTitleDescriptionHeading Occurances Density
#1. nie 32 3.04%
#2. zalando 21 2.00%
#3. buty 16 1.52%
#4. tylko 11 1.05%
#5. obuwie 11 1.05%
#6. twoja 10 0.95%
#7. przegl 9 0.86%
#8. darka 9 0.86%
#9. wietla 9 0.86%
#10. niestety 9 0.86%
#11. tak 9 0.86%
#12. ramek 9 0.86%
#13. tutaj 8 0.76%
#14. dane 7 0.67%
#15. marki 6 0.57%
#16. moda 6 0.57%
#17. swoje 6 0.57%
#18. dla 6 0.57%
#19. jak 6 0.57%
#20. swoj 5 0.48%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.


Server Header Analysis

Location : http://www.zalando.pl/
Server : BigIP
Connection : Keep-Alive
Content-Length : 0


Domain/Whois Analysis

Domain Info

: zalando.pl ( 10 characters )

Domain Registrar : NASK

Domain Created On Last Modified On Expires On
unknow unknow unknow
44 years, 204 days old 44 years, 204 days ago -45 years, -205 days from today
44 years, 204 days old


Domain Name Servers used by zalando.pl
DNS Name IP Address
ns2.dns.interoute.net154.15.247.98
ns3.dns.interoute.net154.15.201.6
ns-2.mediaways.net193.189.231.2
ns-3.mediaways.net193.189.231.194
ns.mediaways.net193.189.224.2
ns1.dns.interoute.net154.15.200.6


Domain is going to expire in less than a year time (-45 years, -205 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.