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http://www.times.com favicon http://www.times.com

Excellent Practice30
Improvement Could be Made7
Critical Issues to Attend10
Feb 8, 2017 07:38 AM
Re-generate Report for http://www.times.com


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http://www.bbc.co.uk/ favicon http://www.bbc.co.uk/

Dec 25, 2016 11:21 AM
Re-generate Report  for http://www.bbc.co.uk/
Excellent Practice27
Improvement Could be Made8
Critical Issues to Attend12
Title

The New York Times - Breaking News, World News & Multimedia

Words count: 10    Unique Words: 9    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
= Title

BBC - Home

Words count: 3    Unique Words: 3    Length: 10 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more at nytimes.com.

Words count: 26    Length: 183 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
< Description

The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online

Words count: 26    Length: 143 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

The New York Times - Breaking News, World News & ... www.times.com/
The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
= Google SERP Preview

BBC - Home www./
The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

Yemen, Targeted Killings, United States Defense and Military Forces, Terrorism, Civilian Casualties, United States International Relations, United States Special Operations Command, Trump, Donald J, Hadi, Abdu Rabbu Mansour, United States Politics and Government, Civil Rights Movement (1954-68), Civil Rights and Liberties, Democratic Party, Republican Party, Senate, Sessions, Jefferson B III, Warren, Elizabeth, McConnell, Mitch, United States Politics and Government, Senate, Warren, Elizabeth, Sessions, Jefferson B III, United States Politics and Government, Trump, Donald J, Executive Orders and Memorandums, Robart, James L, Immigration and Emigration, Refugees and Displaced Persons, Suits and Litigation (Civil), Canby, William Cameron Jr, Clifton, Richard Randall, Friedland, Michelle Taryn, Executive Orders and Memorandums, Immigration and Emigration, Border Patrol (US), Texas, Muslim Brotherhood (Egypt), Terrorism, United States International Relations, Trump, Donald J, United States Politics and Government, Immigration and Emigration, Foreign Workers, Silicon Valley (Calif), Inventions and Patents, Guantanamo Bay Naval Base (Cuba), Islamic State in Iraq and Syria (ISIS), Detainees, Trump, Donald J, United States Politics and Government, Appointments and Executive Changes, Attorneys General, Democratic Party, Republican Party, Senate, Warren, Elizabeth, Sessions, Jefferson B III, McConnell, Mitch, Las Vegas (Nev), Conflicts of Interest, Defense Department, Trump Tower (Manhattan, NY), Trump, Donald J, United States Politics and Government, DeVos, Elizabeth (1958- ), Trump, Donald J, Education Department (US), United States Politics and Government, Appointments and Executive Changes, Senate, Suits and Litigation (Civil), Libel and Slander, First Ladies (US), Daily Mail, Trump, Melania, Terrorism, Bannon, Stephen K, Trump, Donald J, News and News Media, Muslims and Islam, Politics and Government, Decisions and Verdicts, Navalny, Aleksei A, Putin, Vladimir V, Moscow (Russia), Djibouti, Ethiopia, Railroads, Economic Conditions and Trends, International Trade and World Market, China, Africa, Police Brutality, Misconduct and Shootings, Blacks, Murders, Attempted Murders and Homicides, Corruption (Institutional), Race and Ethnicity, Federal Bureau of Investigation, Justice Department, Pipelines, Native Americans, Water, United States Politics and Government, Demonstrations, Protests and Riots, Energy Transfer Partners LP, United States Army, Trump, Donald J, Missouri River, North Dakota, Standing Rock Sioux Reservation (ND-SD), Dakota Access Pipeline, Elections, Sarkozy, Nicolas, Fillon, Francois, France, Politics and Government, Automobiles, Driverless and Semiautonomous Vehicles, Computers and the Internet, Volkswagen AG, Uber Technologies Inc, Bayerische Motorenwerke AG, Daimler AG, Germany, New York Times, Appointments and Executive Changes, Blumenstein, Rebecca, Wall Street Journal, Colleges and Universities, Dormitories, University of California, Merced, New York Times, Travel and Vacations, Lakes, Wilderness Areas, Indigenous People, Northwest Territories (Canada), Great Bear Lake, California Today, California, Sleep, Brain, Memory, Science (Journal), Tononi, Giulio, Cirelli, Chiara, Budget Travel, Travel and Vacations, Automobile Insurance and Liability, Credit Cards, Cruises, Television, Kidman, Nicole, Big Little Lies (TV Program), Witherspoon, Reese, Theater, Bathrooms and Toilets, Women and Girls, Restoration and Renovation, Broadway League, Ambassador Theater Group, Hayes, Helen, Theater, Hirschfeld, Al, Theater, Hudson Theater (Manhattan, NY), Jujamcyn Theaters, Schoenfeld, Gerald, Theater, Shubert Organization, Second Stage Theater, Campaign Finance, de Blasio, Bill, New York City, Colbert, Stephen, Fallon, Jimmy, Kimmel, Jimmy, Late Show with Stephen Colbert (TV Program), Late Night with Seth Meyers (TV Program), The Daily Show with Trevor Noah (TV Program), Television, United States Politics and Government, Trump, Donald J, Cooking and Cookbooks, Bakeries and Baked Products, The Gaza Kitchen (Book), Haddad, Laila El-, Schmitt, Maggie, Jerusalem (Book), Plenty (Book), Television, Legion (TV Program), Stevens, Dan (1982- ), Hawley, Noah, FX (TV Network)

Words count: 544    Length: 4050 characters    keyword phrases count : 246

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:43% (107/246)
yemen 0   (0%)
terrorism 0   (0%)
trump 0   (0%)
hadi 0   (0%)
senate 0   (0%)
sessions 0   (0%)
warren 0   (0%)
elizabeth 0   (0%)
mcconnell 0   (0%)
mitch 0   (0%)
senate 0   (0%)
warren 0   (0%)
elizabeth 0   (0%)
sessions 0   (0%)
trump 0   (0%)
robart 0   (0%)
canby 0   (0%)
clifton 0   (0%)
friedland 0   (0%)
texas 0   (0%)
terrorism 0   (0%)
trump 0   (0%)
detainees 0   (0%)
trump 0   (0%)
senate 0   (0%)
warren 0   (0%)
elizabeth 0   (0%)
sessions 0   (0%)
mcconnell 0   (0%)
mitch 0   (0%)
ny) 0   (0%)
trump 0   (0%)
devos 0   (0%)
trump 0   (0%)
senate 0   (0%)
trump 0   (0%)
melania 0   (0%)
terrorism 0   (0%)
bannon 0   (0%)
trump 0   (0%)
navalny 0   (0%)
putin 0   (0%)
djibouti 0   (0%)
ethiopia 0   (0%)
railroads 0   (0%)
china 0   (0%)
africa 0   (0%)
blacks 0   (0%)
murders 0   (0%)
pipelines 0   (0%)
water 0   (0%)
demonstrations 0   (0%)
trump 0   (0%)
elections 0   (0%)
sarkozy 0   (0%)
nicolas 0   (0%)
fillon 0   (0%)
francois 0   (0%)
france 0   (0%)
automobiles 0   (0%)
germany 0   (0%)
blumenstein 0   (0%)
rebecca 0   (0%)
dormitories 0   (0%)
merced 0   (0%)
lakes 0   (0%)
california 0   (0%)
sleep 0   (0%)
brain 0   (0%)
memory 0   (0%)
tononi 0   (0%)
giulio 0   (0%)
cirelli 0   (0%)
chiara 0   (0%)
cruises 0   (0%)
television 0   (0%)
kidman 0   (0%)
nicole 0   (0%)
witherspoon 0   (0%)
reese 0   (0%)
theater 0   (0%)
hayes 0   (0%)
helen 0   (0%)
theater 0   (0%)
hirschfeld 0   (0%)
al 0   (0%)
theater 0   (0%)
ny) 0   (0%)
schoenfeld 0   (0%)
gerald 0   (0%)
theater 0   (0%)
bill 0   (0%)
colbert 0   (0%)
stephen 0   (0%)
fallon 0   (0%)
jimmy 0   (0%)
kimmel 0   (0%)
jimmy 0   (0%)
television 0   (0%)
trump 0   (0%)
haddad 0   (0%)
schmitt 0   (0%)
maggie 0   (0%)
television 0   (0%)
stevens 0   (0%)
hawley 0   (0%)
noah 0   (0%)
2 words:20% (50/246)
targeted killings 0   (0%)
civilian casualties 0   (0%)
donald j 0   (0%)
democratic party 0   (0%)
republican party 0   (0%)
donald j 0   (0%)
james l 0   (0%)
richard randall 0   (0%)
michelle taryn 0   (0%)
donald j 0   (0%)
foreign workers 0   (0%)
donald j 0   (0%)
attorneys general 0   (0%)
democratic party 0   (0%)
republican party 0   (0%)
defense department 0   (0%)
donald j 0   (0%)
elizabeth (1958- ) 0   (0%)
donald j 0   (0%)
daily mail 0   (0%)
stephen k 0   (0%)
donald j 0   (0%)
aleksei a 0   (0%)
vladimir v 0   (0%)
moscow (russia) 0   (0%)
police brutality 0   (0%)
corruption (institutional) 0   (0%)
justice department 0   (0%)
native americans 0   (0%)
donald j 0   (0%)
missouri river 0   (0%)
north dakota 0   (0%)
volkswagen ag 0   (0%)
daimler ag 0   (0%)
wilderness areas 0   (0%)
indigenous people 0   (0%)
california today 0   (0%)
science (journal) 0   (0%)
budget travel 0   (0%)
credit cards 0   (0%)
broadway league 0   (0%)
jujamcyn theaters 0   (0%)
shubert organization 0   (0%)
campaign finance 0   (0%)
de blasio 0   (0%)
donald j 0   (0%)
laila el- 0   (0%)
jerusalem (book) 0   (0%)
plenty (book) 0   (0%)
dan (1982- ) 0   (0%)
3 words:20% (48/246)
abdu rabbu mansour 0   (0%)
jefferson b iii 0   (0%)
jefferson b iii 0   (0%)
immigration and emigration 0   (0%)
william cameron jr 0   (0%)
immigration and emigration 0   (0%)
border patrol (us) 0   (0%)
muslim brotherhood (egypt) 0   (0%)
immigration and emigration 0   (0%)
silicon valley (calif) 0   (0%)
inventions and patents 0   (0%)
jefferson b iii 0   (0%)
las vegas (nev) 0   (0%)
conflicts of interest 0   (0%)
trump tower (manhattan 0   (0%)
education department (us) 0   (0%)
libel and slander 0   (0%)
first ladies (us) 0   (0%)
muslims and islam 0   (0%)
politics and government 0   (0%)
decisions and verdicts 0   (0%)
misconduct and shootings 0   (0%)
race and ethnicity 0   (0%)
protests and riots 0   (0%)
united states army 0   (0%)
dakota access pipeline 0   (0%)
politics and government 0   (0%)
uber technologies inc 0   (0%)
bayerische motorenwerke ag 0   (0%)
new york times 0   (0%)
wall street journal 0   (0%)
colleges and universities 0   (0%)
university of california 0   (0%)
new york times 0   (0%)
travel and vacations 0   (0%)
northwest territories (canada) 0   (0%)
great bear lake 0   (0%)
travel and vacations 0   (0%)
bathrooms and toilets 0   (0%)
women and girls 0   (0%)
restoration and renovation 0   (0%)
ambassador theater group 0   (0%)
hudson theater (manhattan 0   (0%)
second stage theater 0   (0%)
new york city 0   (0%)
cooking and cookbooks 0   (0%)
legion (tv program) 0   (0%)
fx (tv network) 0   (0%)
4 words:9% (22/246)
united states international relations 0   (0%)
civil rights movement (1954-68) 0   (0%)
civil rights and liberties 0   (0%)
executive orders and memorandums 0   (0%)
refugees and displaced persons 0   (0%)
suits and litigation (civil) 0   (0%)
executive orders and memorandums 0   (0%)
united states international relations 0   (0%)
appointments and executive changes 0   (0%)
appointments and executive changes 0   (0%)
suits and litigation (civil) 0   (0%)
news and news media 0   (0%)
economic conditions and trends 0   (0%)
attempted murders and homicides 0   (0%)
federal bureau of investigation 0   (0%)
energy transfer partners lp 0   (0%)
driverless and semiautonomous vehicles 0   (0%)
computers and the internet 0   (0%)
appointments and executive changes 0   (0%)
automobile insurance and liability 0   (0%)
bakeries and baked products 0   (0%)
the gaza kitchen (book) 0   (0%)
5 words:6% (14/246)
united states special operations command 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
guantanamo bay naval base (cuba) 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
international trade and world market 0   (0%)
united states politics and government 0   (0%)
standing rock sioux reservation (nd-sd) 0   (0%)
big little lies (tv program) 0   (0%)
united states politics and government 0   (0%)
6 words:0% (1/246)
united states defense and military forces 0   (0%)
7 words:1% (3/246)
islamic state in iraq and syria (isis) 0   (0%)
late show with stephen colbert (tv program) 0   (0%)
late night with seth meyers (tv program) 0   (0%)
8 words:0% (1/246)
the daily show with trevor noah (tv program) 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
< Keywords

BBC, bbc.co.uk, bbc.com, Search, British Broadcasting Corporation, BBC iPlayer, BBCi

Words count: 13    Length: 84 characters    keyword phrases count : 7

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:43% (3/7)
bbc 0   (0%)
search 0   (0%)
bbci 0   (0%)
2 words:29% (2/7)
bbc.com 0   (0%)
bbc iplayer 0   (0%)
3 words:29% (2/7)
bbc.co.uk 0   (0%)
british broadcasting corporation 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

about  arts  books  business  comments  court  devos  fashion  finds  getting  health  homes  learned  liked  listings  magazine  navigation  news  opinionator  president  raquo  reading  review  search  senators  silicon  site  states  story  style  taking  times  today  travelers  trump  valley  videos  world  years  york 

= Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

about  after  alternative  amp  around  bbc  best  carol  christmas  comedy  day  doctor  elgar  entertainment  episode  explores  external  festive  films  home  homepage  iplayer  kay  listen  minsthe  new  nights  off  onewatch  quizfrom  radio  reardon  returning  show  specials  take  traditions  tvfrom  world  years 

Top 20 Keywords

Total Terms Count: 2,109

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
raquo 34 1.61%
news 33 1.56%
trump 20 0.95%
times 20 0.95%
york 20 0.95%
travelers 15 0.71%
opinionator 13 0.62%
arts 13 0.62%
site 11 0.52%
review 9 0.43%
reading 9 0.43%
today 8 0.38%
navigation 8 0.38%
president 8 0.38%
learned 8 0.38%
world 8 0.38%
comments 8 0.38%
books 7 0.33%
business 7 0.33%
getting 7 0.33%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
= Top 20 Keywords

Total Terms Count: 629

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
bbc 42 6.68%
christmas 23 3.66%
radio 20 3.18%
iplayer 13 2.07%
amp 7 1.11%
festive 5 0.79%
quizfrom 5 0.79%
onewatch 5 0.79%
entertainment 5 0.79%
episode 4 0.64%
listen 4 0.64%
best 3 0.48%
about 3 0.48%
alternative 3 0.48%
traditions 3 0.48%
take 3 0.48%
doctor 3 0.48%
day 3 0.48%
homepage 3 0.48%
returning 3 0.48%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
218148105004401282

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
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The Guardians of Great Bear Lake, a Refuge for Humanity

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<H4>

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The 45th President
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<STRONG> (1)Here are some suggestions to get started.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
< Highlight

<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1204812000001082

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
BBC Homepage

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(20)
Accessibility links
Welcome to the BBC
News headlines
Sport headlines
3 things we love today
Help us make the BBC Homepage better
The BBC around the UK
Real-life stories
Lifestyle
Food
Entertainment news
Talked about TV
New on the home pageNewYear in review
How, what and why
Quizzes and teasers
Best of BBC iPlayer TV
BBC Radio highlights
The BBC around the UK
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(48)
Catch up on Christmas Day's must-watch TV
The Queen: 'I draw strength from unsung heroes'
Is this the ultimate Christmas playlist?
Queen misses Christmas Day service
Tsunami alert lifted after Chile quake
'All die' in Russia Black Sea plane crash
Allardyce's Palace kick off Boxing Day
The 2016 football Christmas quiz
Alerts, social media and more with BBC Sport
What are the 10 greatest Christmas films of all time?
Think you know these festive traditions? Take the quiz
Has Passengers got lost in space? The film verdict is in...
Gareth Malone: 'Powerful pain after singing at gran's funeral'
'I fell asleep on a train and didn't see my mum for 25 years'
Black cheerleader hugs boy who used racial slur
10 Christmas traditions from across Europe
Why do we pucker up under the mistletoe?
What it's like spending Christmas in prison
Enjoy a little festive cheer with top Christmas tipples
Test: Could you rescue a Christmas dinner disaster?
16 alternatives to the traditional Christmas turkey
What do celebrities get for Christmas?
Rock world pays tribute to Quo's Parfitt
Friends wish Carrie Fisher fast recovery
Your guide to the best alternative Christmas Day TV
Behind the scenes at the Strictly Christmas special
New Sherlock: 'It's much darker and very intense'
Gone but not forgotten: 2016 in tributes
Louis Theroux picks his best documentaries of the year
The 11 movies you need to have seen in 2016
How do you take the perfect festive photo on your phone?
Why reindeers are more amazing than you think
What's behind Santa's magic? We may have the answer
Try your hand at the Doctor Who Christmas quiz
The festively fiendish Christmas carol quiz
Give yourself a warm glow with this tricky winter quiz
Doctor Who
The Great British Bake Off
Michael McIntyre's Big Show
Last Tango in Halifax
Top of the Pops
Peter Kay's Comedy Shuffle
Archive on 4
Christmas of Many Country Colours
The Meow Show With Ed Reardon And Elgar
Drama
Wise Women
Between the Ears

<H4>

(12)
25/12/2016: The Return of Doctor Mysterio
2016 Christmas Specials: Episode 1
Series 2: Episode 6 Christmas Special
Series 4: Episode 1
25/12/2016: Christmas 2016
Episode 7: Christmas Comedy Shuffle
24/12/2016: The Many Faces of Ebenezer Scrooge
24/12/2016
24/12/2016
24/12/2016: Munchausen
24/12/2016: Natasha Khan
24/12/2016: The Shepherd
<EM> (1)Copyright © 2016 BBC.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

60.3

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
> Reading Level

20.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language

en

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
= Language

en-gb

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
= Page Encoding

utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon



Excellent! the website has a shortcut favicon image.

= Favicon



Excellent! the website has a shortcut favicon image.

RSS

http://www.nytimes.com/services/xml/rss/nyt/HomePage.xml

Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

> RSS

the website does not have a RSS Feed.

Robots.txt

http://times.com/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
> Robots.txt

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

http://times.com/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
> XML Sitemap

XML Sitemap is not presented for the site.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

0.04 seconds - 1,356.23 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.75 s 0.06 s 0.05 s 0.01 s 4.34 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
= Loading Time

0.31 seconds - 89.45 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.96 s 0.03 s 0.03 s 0.01 s 2.22 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

54 Kb (54,249 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
> Total Size

28 Kb (27,730 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
54 Kb (54,249 bytes) 17 Kb (16,601 bytes) 38 Kb (37,648 bytes) 44.10 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
= Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
28 Kb (27,730 bytes) 6 Kb (5,606 bytes) 22 Kb (22,124 bytes) 25.34 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
= Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
= Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
= Inline CSS

38 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
= Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

= Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

2 redirections were detected for loading this page.

< Redirect Count

Excellent! No redirection is detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

= Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites http://www.times.com and http://times.com are resolved to the same url :https://www.nytimes.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
= WWW Resolve

Excellent! the websites http://www.bbc.co.uk/ and http://bbc.co.uk/ are resolved to the same url :http://www.bbc.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite

Non SEO Friendly URLs
http://www.nytimes.com/pages/politics/index.html?src=hpHeader
https://www.n...ecial-operations-missions.html?hp&target=comments#commentsContainer
https://www.n...-silence-elizabeth-warren.html?hp&target=comments#commentsContainer
https://www.n...ration-ban-hearing-appeal.html?hp&target=comments#commentsContainer
https://www.n...-preacher-and-the-sheriff.html?hp&target=comments#commentsContainer
https://www.n...c-unesco-biosphere-canada.html?hp&target=comments#commentsContainer
http://www.nytimes.com/spotlight/times-tips?contentCollection=smarter-living
https://www.n...to-go-hurry-up-or-hold-it.html?hp&target=comments#commentsContainer
https://www.n...on-their-obamacare-repeal.html?hp&target=comments#commentsContainer
https://www.n...rsities-must-take-a-stand.html?hp&target=comments#commentsContainer
http://www.nytimes.com/video?src=vidm
https://www.n...ee&contentCollection=NYT%20Store&contentPlacement=2&pgtype=Homepage
https://www.n...mes&utm_medium=HPLink&utm_content=hp_browsetree&utm_campaign=NYT-HP
http://eedition.nytimes.com/cgi-bin/signup.cgi?cc=37FYY
http://www.nytimes.com/subscriptions/Multiproduct/lp5558.html?campaignId=37WXW


You may use url rewrite techniques to make these 15 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
< URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore
https://www.n...=NYT%20Store&contentPlacement=2&pgtype=Homepage
https://www.n...k&utm_content=hp_browsetree&utm_campaign=NYT-HP


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
< Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
364 4 368


Too many links (368), it may be considered as spam!

Internal Links (link to pages within this domain) - 364
URL Anchor Text
http://www.nytimes.com/content/help/site/ie9-support.htmlLEARN MORE »
http://times.com/#top-newsSkip to content
http://times.com/#site-index-navigationSkip to navigation
http://cn.nytimes.com中文 (Chinese)
http://www.nytimes.com/es/Español
http://www.nytimes.com/
http://www.nytimes.com/pages/todayspaper/index.htmlToday’s Paper
http://www.nytimes.com/videoVideo
https://www.nytimes.com/pages/world/index.htmlWorld
https://www.nytimes.com/pages/national/index.htmlU.S.
https://www.nytimes.com/pages/politics/index.htmlPolitics
https://www.nytimes.com/pages/nyregion/index.htmlN.Y.
https://www.nytimes.com/pages/business/index.htmlBusiness
https://www.n...mes.com/pages/business/international/index.htmlBusiness
https://www.nytimes.com/pages/opinion/index.htmlOpinion
https://www.n...imes.com/pages/opinion/international/index.htmlOpinion
https://www.nytimes.com/pages/technology/index.htmlTech
https://www.nytimes.com/section/scienceScience
https://www.nytimes.com/pages/health/index.htmlHealth
https://www.nytimes.com/pages/sports/index.htmlSports
https://www.n...times.com/pages/sports/international/index.htmlSports
https://www.nytimes.com/pages/arts/index.htmlArts
https://www.nytimes.com/pages/arts/international/index.htmlArts
https://www.nytimes.com/pages/fashion/index.htmlStyle
https://www.nytimes.com/pages/style/international/index.htmlStyle
https://www.nytimes.com/pages/dining/index.htmlFood
https://www.n...times.com/pages/dining/international/index.htmlFood
https://www.nytimes.com/section/travelTravel
https://www.nytimes.com/pages/magazine/index.htmlMagazine
https://www.nytimes.com/section/t-magazineT Magazine
https://www.nytimes.com/section/realestateReal Estate
http://www.ny...imes.com/pages/politics/index.html?src=hpHeaderThe 45th President
https://www.n...ddleeast/yemen-special-operations-missions.htmlYemen Forbids U.S. Ground Miss...
https://www.n...sions.html?hp&target=comments#commentsContainer Comments
https://www.n...-vote-to-formally-silence-elizabeth-warren.htmlWarren Silenced by Republican ...
https://www.n...arren.html?hp&target=comments#commentsContainer Comments
https://www.n...00004918915/elizabeth-warren-jeff-sessions.html2:00 ...
https://www.n...itics/trump-immigration-ban-hearing-appeal.htmlCourt Is Skeptical of Argument...
https://www.n...ppeal.html?hp&target=comments#commentsContainer Comments
https://www.n...h-circuit-oral-arguments-trump-immigration.htmlListen to the Arguments Here
https://www.n...e-the-wall-life-along-the-us-mexico-border.htmlBefore the Wall: Life Along th...
http://www.nytimes.com/video/the-daily-360The Daily 360
https://www.n...7352/before-the-wall-a-borderlands-journey.html1:49 ...
http://times.com/video/the-daily-360More in The Daily...
https://www.n...dleeast/muslim-brotherhood-terrorism-trump.htmlTrump Weighs Terrorist Label f...
https://www.n...dleeast/muslim-brotherhood-terrorism-trump.html
https://www.n...con-valley-wouldnt-work-without-immigrants.html
https://www.n...con-valley-wouldnt-work-without-immigrants.htmlWhy Silicon Valley Wouldnâ€...
https://www.n...olitics/guantanamo-islamic-state-detainees.htmlOrder Would Send ISIS Detainee...
https://www.n...08/us/politics/donald-trump-administration.htmlFireworks Before a Final Vote ...
https://www.n...region/pentagon-lease-trump-tower-conflict.htmlPentagon Considers Leasing Spa...
https://www.n.../betsy-devos-education-secretary-confirmed.htmlPence Casts Deciding Vote in D...
https://www.n...litics/melania-trump-libel-suit-daily-mail.htmlSuit Says Tabloid Cost Melania...
https://www.n...t-of-terror-attacks-underreported-by-media.htmlRead Our Coverage of Attacks T...
http://www.nytimes.com/DesktopHomeJournalism that matters. More ...
https://www.n.../world/europe/russia-aleksei-navalny-putin.htmlConviction Blocks Putin Critic...
https://www.n.../world/europe/russia-aleksei-navalny-putin.html
https://www.n...2017/02/07/world/africa/africa-china-train.htmlJoyous Africans Take to the Ra...
https://www.n...2017/02/07/world/africa/africa-china-train.html
https://www.nytimes.com/section/magazineFrom the Magazine
https://www.n...2/08/magazine/the-preacher-and-the-sheriff.htmlThe Preacher and the Sheriff
https://www.n...2/08/magazine/the-preacher-and-the-sheriff.html
https://www.n...eriff.html?hp&target=comments#commentsContainer Comments
https://www.n...ves-construction-of-dakota-access-pipeline.htmlArmy Approves Construction of ...
https://www.n.../world/europe/nicolas-sarkozy-trial-france.htmlNicolas Sarkozy to Stand Trial...
https://www.n...siness/germany-bmw-daimler-volkswagen-uber.htmlGerman Automakers Step Up to S...
https://www.n...editor-to-its-masthead-rebecca-blumenstein.htmlTimes Names Wall Street Journa...
https://www.n...-details-in-a-story-can-put-people-at-risk.htmlThe Public Editor: When Detail...
https://www.nytimes.com/tipsGot a confidential news tip?
https://www.nytimes.com/tipsLearn more
https://www.n...t-bear-lake-arctic-unesco-biosphere-canada.html
https://www.n...t-bear-lake-arctic-unesco-biosphere-canada.htmlThe Guardians of Great Bear La...
https://www.n...anada.html?hp&target=comments#commentsContainer Comments
https://www.n...abeth-warren-jeff-sessions-great-bear-lake.html
https://www.n...abeth-warren-jeff-sessions-great-bear-lake.htmlYour Wednesday Briefing
http://www.ny...ork-today-what-a-1-50-pay-raise-feels-like.htmlNew York Today: What a $1.50 P...
https://www.n...17/02/08/us/california-today-federal-taxes.html
https://www.n...17/02/08/us/california-today-federal-taxes.htmlCalifornia Today: Are We Getti...
http://www.ny...s/the-daily-trump-travel-ban-james-baldwin.htmlListen to ‘The Dailyâ€...
http://www.ny...ght/times-tips?contentCollection=smarter-livingSmarter Living
https://www.n...2/02/science/sleep-memory-brain-forgetting.htmlThe Purpose of Sleep? To Forge...
https://www.n...2/02/science/sleep-memory-brain-forgetting.html
https://www.n...udget-travel-frugal-traveler-top-tips-2017.htmlFive Lessons About Traveling W...
https://www.n...udget-travel-frugal-traveler-top-tips-2017.html
https://www.n...s/television/nicole-kidman-big-little-lies.htmlHow Nicole Kidman Puts Women F...
https://www.n...s/television/nicole-kidman-big-little-lies.html
https://www.n...oom-problem-have-to-go-hurry-up-or-hold-it.htmlIntermission Impossible: Broad...
https://www.n...ld-it.html?hp&target=comments#commentsContainer Comments
https://www.n.../07/nyregion/new-york-mayor-bill-de-blasio.htmlDe Blasio May Meet Federal Pro...
https://www.n.../07/nyregion/new-york-mayor-bill-de-blasio.html
https://www.nytimes.com/newsletters/california-today
https://www.nytimes.com/newsletters/california-todayCalifornia Today
https://www.n...levision/john-oliver-trump-stephen-colbert.html
https://www.n...levision/john-oliver-trump-stephen-colbert.htmlBest of Late Night: John Olive...
https://www.n...ng/yotam-ottolenghi-baking-granita-kataifi.html
https://www.n...ng/yotam-ottolenghi-baking-granita-kataifi.htmlIt’s Not the Sugar, Itâ...
https://www.n...legion-a-heros-journey-is-a-real-head-trip.html
https://www.n...legion-a-heros-journey-is-a-real-head-trip.htmlReview: In ‘Legion,’...
http://www.nytimes.com/pages/opinion/index.htmlThe Opinion Pages
https://www.n...ve-lost-the-plot-on-their-obamacare-repeal.htmlRepublicans Have Lost the Plot...
...

External Links (link to pages on other websites) - 4
URL Anchor Text
http://nyt.qualtrics.com/SE/?SID=SV_71WmGUzc5CUhhs1Send Feedback
https://www.g...me.com/the-new-york-times-neediest-cases/donateDonate now »
http://www.nytco.com/careersWork With Us
http://nytmediakit.com/Advertise

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
< Links

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
0 118 118


You have more than 100 links (118).

Internal Links (link to pages within this domain) - 0
URL Anchor Text

External Links (link to pages on other websites) - 118
URL Anchor Text
http://www.bbc.co.ukHomepage
http:///#hp-bbc-homepage-contentSkip to content
http:///accessibility/Accessibility Help
https://www.bbc.com/accountBBC iD
http:///#Notifications
http://www.bbc.co.uk/newsNews
http://www.bbc.co.uk/sportSport
http://www.bbc.co.uk/weatherWeather
http://www.bbc.co.uk/iplayeriPlayer
http://www.bbc.co.uk/tvTV
http://www.bbc.co.uk/radioRadio
http://www.bbc.co.uk/cbbcCBBC
http://www.bbc.co.uk/cbeebiesCBeebies
http://www.bbc.co.uk/foodFood
http://www.bbc.co.uk/iwonderiWonder
http://www.bbc.co.uk/educationBitesize
http://www.bbc.co.uk/travelTravel
http://www.bbc.co.uk/musicMusic
http://www.bbc.com/earthEarth
http://www.bbc.co.uk/artsArts
http://www.bbc.co.uk/makeitdigitalMake It Digital
http://www.bbc.co.uk/tasterTaster
http://www.bbc.co.uk/localLocal
http:///#orb-footerMenu
http://search.bbc.co.uk/searchSearch
http://www.bbc.co.uk/programmes/p037pf38/members/allCatch up on Christmas Day's mu...
http://www.bbc.co.uk/news/uk-38427380The Queen: 'I draw strength fr...
http://www.bb...c/articles/fa0b5d4c-0644-4553-9610-a3ba4636d555Is this the ultimate Christmas...
http://www.bbc.co.uk/newsNews headlines
http://www.bbc.co.uk/news/uk-38430843Queen misses Christmas Day ser...
http://www.bbc.co.uk/news/world-latin-america-38430564Tsunami alert lifted after Chi...
http://www.bbc.co.uk/news/world-europe-38430164'All die' in Russia Black Sea ...
http://www.bbc.co.uk/sportSport headlines
http://www.bbc.co.uk/sport/football/38418310Allardyce's Palace kick off Bo...
http://www.bbc.co.uk/sport/football/38372160The 2016 football Christmas qu...
http://www.bbc.co.uk/sport/35176037Alerts, social media and more ...
http://www.bb...4gr2vn/movies-megastars-the-christmas-watchlistWatch on iPlayerWhat are the 1...
http://www.bb.../quizzes/do-you-know-these-christmas-traditionsThink you know these festive t...
http://www.bb...three/item/a4514091-cedc-460f-b318-e6144aea2910Has Passengers got lost in spa...
http://tinyurl.com/h7shs64here
http:///home/five/betaTry it now
http://www.bbc.co.uk/scotlandScotland
http://www.bbc.co.uk/albaALBA
http://www.bbc.co.uk/walesWales
http://www.bbc.co.uk/cymruCymru
http://www.bbc.co.uk/northernirelandNI
http://www.bbc.co.uk/programmes/p04m7cr5Listen to audioGareth Malone: ...
http://www.bbc.co.uk/programmes/p04jpjwzListen to audio'I fell asleep ...
http://www.bbc.co.uk/news/world-us-canada-38413905Black cheerleader hugs boy who...
http://www.bbc.co.uk/newsround/1579021010 Christmas traditions from a...
http://www.bbc.co.uk/newsround/16164453Why do we pucker up under the ...
http://www.bb...s-is-what-its-like-spending-christmas-in-prisonWhat it's like spending Christ...
http://www.bbc.co.uk/food/Food
http://www.bbc.co.uk/food/collections/christmas_cocktailsEnjoy a little festive cheer w...
http://bbc.co.uk/guides/zqwmh39Test: Could you rescue a Chris...
http://www.bb...k/food/collections/alternative_christmas_dinner16 alternatives to the traditi...
http://www.bbc.co.uk/news/entertainment-arts-38385746Watch videoWhat do celebrities...
http://www.bbc.co.uk/news/entertainment-arts-38429471Rock world pays tribute to Quo...
http://www.bbc.co.uk/news/entertainment-arts-38428338Friends wish Carrie Fisher fas...
http://www.bb...three/item/3999624a-1c68-4a13-b882-4661a8d3305cYour guide to the best alterna...
http://www.bbc.co.uk/news/entertainment-arts-38430756Watch videoBehind the scenes a...
http://www.bbc.co.uk/news/entertainment-arts-38427069Watch videoNew Sherlock: 'It's...
http://www.bb...W7jmpcH/gone-but-not-forgotten-2016-in-tributesGone but not forgotten: 2016 i...
http://www.bb...three/item/916d434c-f110-443d-9c7f-1a6e9aaacf0fLouis Theroux picks his best d...
http://www.bb...gWB/the-11-movies-you-need-to-have-seen-in-2016The 11 movies you need to have...
http://www.bbc.co.uk/guides/zymb97hHow do you take the perfect fe...
http://www.bbc.co.uk/newsround/38402944Why reindeers are more amazing...
http://www.bbc.co.uk/programmes/p04lf7j1Listen to audioWhat's behind S...
http://www.bb...he-christmas-quiz-2016-the-final-part-difficultTry your hand at the Doctor Wh...
http://www.bb...3fcgLx5sSK4kp/the-ultimate-christmas-carol-quizThe festively fiendish Christm...
http://www.bb...tL4Ksgj6qqDSlYzMFQ79hZ/the-ultimate-winter-quizGive yourself a warm glow with...
http://www.bbc.co.uk/iplayerBest of BBC iPlayer TV
http://www.bbc.co.uk/iplayer/episode/b086tqm4Watch on iPlayer60 minsDoctor ...
http://www.bbc.co.uk/iplayer/episode/b08765whWatch on iPlayer60 minsThe Gre...
http://www.bbc.co.uk/iplayer/episode/b086tstkWatch on iPlayer60 minsMichael...
http://www.bbc.co.uk/iplayer/episode/b086ynkfWatch on iPlayer60 minsLast Ta...
http://www.bbc.co.uk/iplayer/episode/b086kmvxWatch on iPlayer60 minsTop of ...
http://www.bbc.co.uk/iplayer/episode/b086z459Watch on iPlayer45 minsPeter K...
http://www.bbc.co.uk/radioBBC Radio highlights
http://www.bbc.co.uk/programmes/b085hbz9Listen on iPlayer Radio58 mins...
http://www.bbc.co.uk/programmes/b08593hgListen on iPlayer Radio117 min...
http://www.bbc.co.uk/programmes/b0868bq0Listen on iPlayer Radio180 min...
http://www.bbc.co.uk/programmes/b085hpjwListen on iPlayer Radio58 mins...
http://www.bbc.co.uk/programmes/b0863vlgListen on iPlayer Radio60 mins...
http://www.bbc.co.uk/programmes/b0858nv3Listen on iPlayer Radio45 mins...
http://www.bbc.co.uk/scotlandScotland
http://www.bbc.co.uk/albaALBA
http://www.bbc.co.uk/walesWales
http://www.bbc.co.uk/cymruCymru
http://www.bbc.co.uk/northernirelandNI
http://www.bbc.co.uk/bbctrust/BBC Trust
http://www.bbc.co.uk/complaints/Complaints
http://www.bbc.co.uk/newsNews
http://www.bbc.co.uk/sportSport
http://www.bbc.co.uk/weatherWeather
http://www.bbc.co.uk/iplayeriPlayer
http://www.bbc.co.uk/tvTV
http://www.bbc.co.uk/radioRadio
http://www.bbc.co.uk/cbbcCBBC
http://www.bbc.co.uk/cbeebiesCBeebies
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

Total Images Alt Present Alt Missing
60 0 60


Alt values are missing for all the images (60), it will be hard for search engines to include your site for image searches!

Image URL - 60
URL ALT Text
https://stati...es/2017/02/08/world/08brotherhood1/08brotherhood1-thumbStandard.jpg
https://stati...om/images/2017/02/09/business/09STATE/09STATE-mediumFlexible177.gif
https://stati...nyt.com/images/2017/02/09/world/09Russia/09Russia-thumbStandard.jpg
https://stati...0/world/xxafricatrain-vid1/xxafricatrain-vid1-mediumFlexible177.jpg
https://stati...es/2017/02/12/magazine/12sheriff_1/12sheriff_1-thumbStandard-v2.jpg
https://stati.../2017/02/05/travel/05GREATBEAR2/05GREATBEAR2-largeHorizontal375.jpg
https://stati...orld/08USBriefing-lake1/08USBriefing-lake1-mediumFlexible177-v2.gif
https://stati...om/images/2017/02/08/us/08CALTODAY/07CALTODAY-mediumFlexible177.jpg
https://stati...1/29/podcasts/the-daily-album-art/the-daily-album-art-master315.jpg
https://stati...t.com/images/2017/02/03/science/03ZIMMER/03ZIMMER-thumbStandard.jpg
https://stati...yt.com/images/2017/02/12/travel/12FRUGAL/12FRUGAL-thumbStandard.jpg
https://stati...t.com/images/2017/02/12/arts/12KIDMAN/12KIDMAN-thumbStandard-v3.jpg
https://stati...om/images/2017/02/08/nyregion/08MEETING/08MEETING-thumbStandard.jpg
https://stati...6/08/21/nytnow/xxcalifornia2/xxcalifornia2-mediumFlexible177-v2.jpg
https://stati...television/08latenight-03/08latenight-03-mediumThreeByTwo210-v2.jpg
https://stati...es/2017/02/08/dining/08BAKING1/08BAKING1-mediumThreeByTwo210-v2.jpg
https://stati...om/images/2017/02/08/arts/08LEGION/08LEGION-mediumThreeByTwo210.jpg
https://stati....nyt.com/images/2017/02/08/opinion/08wed1/08wed1-blogSmallThumb.jpg
https://stati.../images/2017/02/08/opinion/08botstein/08botstein-blogSmallThumb.jpg
https://static01.nyt.com/images/crosswords/crosswords_30x30.png
https://static01.nyt.com/images/crosswords/crosswords_30x30.png
http://times.com/'+imgSrc+'
http://times.com/'+imgSrc+'
https://stati...17/02/08/nyregion/08NEEDIEST-byers1/08NEEDIEST-byers1-thumbWide.jpg
https://stati...ges/2017/02/12/travel/12SURFACING1/12SURFACING1-mediumSquare149.jpg
https://stati...es/2017/02/08/opinion/08disability/08disability-mediumSquare149.jpg
https://stati.../images/2017/02/08/arts/08BOOKSMITH/08BOOKSMITH-mediumSquare149.jpg
https://stati.../02/08/sports/08nbafinals-web1/08nbafinals-web1-mediumSquare149.jpg
https://stati...-lens-lange-slide-PN8E/08-lens-lange-slide-PN8E-mediumSquare149.jpg
https://stati...2017/02/06/t-magazine/06tmag-art01/06tmag-art01-mediumSquare149.jpg
https://stati...ages/2017/02/07/opinion/07goschaWeb/07goschaWeb-mediumSquare149.jpg
https://stati...om/images/2017/02/08/dining/08MIXERS1/08MIXERS1-mediumSquare149.jpg
https://stati...es/2017/02/19/books/review/19Sorkin/19Sorkin-mediumSquare149-v3.jpg
https://stati...inley-slide-ZSXW/06tmag-ryanmcginley-slide-ZSXW-mediumSquare149.jpg
https://stati...01.nyt.com/images/2017/02/08/us/08raid-1/08raid-1-thumbStandard.jpg
https://stati...yt.com/images/2017/02/09/business/09STATE/09STATE-thumbStandard.gif
https://stati...m/images/2017/02/08/opinion/08botstein/08botstein-thumbStandard.jpg
https://stati...2017/02/07/us/00cyclorama-web01/00cyclorama-web01-thumbStandard.jpg
https://stati...images/2016/03/25/arts/27BATHROOM1/27BATHROOM1-thumbStandard-v2.jpg
https://stati....com/images/2017/02/09/us/09gitmo-web/09gitmo-web-thumbStandard.jpg
https://stati...mages/2017/02/09/fashion/09FRONTROW/09FRONTROW-thumbStandard-v2.jpg
https://stati...2/08/arts/08OSCARSHORTS-COVER/08OSCARSHORTS-COVER-thumbStandard.jpg
https://stati...s/2017/02/08/nyregion/08NYTODAY-alt/08NYTODAY-alt-thumbStandard.jpg
https://stati...m/images/2017/02/08/sports/08DURANT1/08DURANTweb1-thumbStandard.jpg
https://stati...ages/2017/02/04/science/07SCIENTIST1/07SCIENTIST1-thumbStandard.jpg
https://stati....nyt.com/images/2017/02/08/arts/08COREY1/08COREY1-thumbStandard.jpg
https://stati....nyt.com/images/2017/02/08/arts/08LEGION/08LEGION-thumbStandard.jpg
https://stati...ages/2017/02/07/science/07CHOLERAJP3/07CHOLERAJP3-thumbStandard.jpg
https://stati...mages/2017/02/05/travel/05GREATBEAR2/05GREATBEAR2-thumbStandard.jpg
https://stati...om/images/2017/02/08/arts/08BOOKSMITH/08BOOKSMITH-thumbStandard.jpg
https://stati....nyt.com/images/2017/02/04/nyregion/04lead/04lead-thumbStandard.jpg
https://stati....com/images/2017/02/08/dining/08BAKING1/08BAKING1-thumbStandard.jpg
https://stati...17/02/05/opinion/sunday/05greenhouse/05greenhouse-thumbStandard.jpg
https://stati.../images/2017/02/05/realestate/05QUEENS1/05QUEENS1-thumbStandard.jpg
https://stati...mages/2017/02/08/upshot/08up-acapoll/08up-acapoll-thumbStandard.jpg
https://stati...es/2017/02/12/magazine/12sheriff_1/12sheriff_1-thumbStandard-v2.jpg
https://stati...ess/03WHEELS-SS-slide-IQPU/03WHEELS-SS-slide-IQPU-thumbStandard.jpg
https://stati...-magazine/min-hogg-slide-MLWU/min-hogg-slide-MLWU-thumbStandard.jpg
https://stati...-WHITEGOLD-slide-3I9S/08REST-WHITEGOLD-slide-3I9S-thumbStandard.jpg
https://stati...lestate/05OTM-REG-slide-6EPQ/05OTM-REG-slide-6EPQ-thumbStandard.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
< Images

Total Images Alt Present Alt Missing
0 0 0


Alt values are missing for all the images (0), it will be hard for search engines to include your site for image searches!



search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

Style Block In Same Page Links to External Style Files Total
16 5 21


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
https://typeface.nyt.com/css/zam5nzz.cssstylesheettext/css
https://a1.nyt.com/assets/homepage/20170201-155716/css/homepage/styles.cssstylesheettext/css
https://web-player.art19.com/releases/0.0.42.cssstylesheettext/css
https://stati...01.nyt.com/packages/html/mobile/2017/Audio/nyt-micro-player.min.cssstylesheettext/css
https://int.n...ications/portals/assets/portal-99890a2ce3bc388c346ee133afbc3194.cssstylesheettext/css

< CSS

Style Block In Same Page Links to External Style Files Total
1 0 1


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script

Scripts Block In Same Page Links to External Script Files Total
23 6 29


Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type
https://cdn.optimizely.com/js/3338050995.js
https://a1.ny....com/assets/homepage/20170201-155716/js/foundation/lib/framework.js
https://static01.nyt.com/packages/js/multimedia/libs/jquery-1.7.1.min.js
https://stati...om/packages/js/multimedia/bundles/projects/2013/FadingSlideShow2.js
https://stati...om/packages/html/mobile/2017/Audio/nyt-micro-player-template.min.js
https://web-player.art19.com/releases/0.0.42.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
= Script

Scripts Block In Same Page Links to External Script Files Total
56 4 60


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page
http://wordplay.blogs.nytimes.comWordplay »


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
= Blog Or News Release

Link to Blog / News Release Page
http://www.bbc.co.uk/newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

> DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

= Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


= Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness

91

Excellent! the website has a good Trustworthiness Score (91/100).

91

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
> Trustworthiness

No Trustworthiness Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe

93

Excellent! the website has a good Child Safe Score (93/100).

93

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


> Child Safe

No Child Safe Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
= Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank

4,600,165th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
= Traffic Rank

Your site is not among the most visited 1 million websites in the world.
Websites On Same Server

Excellent! You do have very few domains (1 - times.com) hosted on the same server as (ip : 151.101.33.164).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
= Websites On Same Server

Excellent! You domain is the only one hosted on the server (ip : 212.58.246.54).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : 151.101.33.164) is located at United States  
ensure your server is not located far away from most of your site visitors.
= Server Location

your server (IP : 212.58.246.54) is located at United Kingdom  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

No

your website server does not support HTTP Compression.

= HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

= Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
= Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

22 years, 312 days old ( 1st registered on : 1994-04-18 )

excellent, the domain age is old enough.

= Domain Age

47 years, 54 days old ( 1st registered on : 1969-12-31 )

excellent, the domain age is old enough.

Domain Expires

6 years, 54 days from today ( expires on : 2023-04-19 )

excellent, the domain is not expiring too soon.

= Domain Expires

-48 years, -55 days from today ( expires on : 1969-12-31 )



Domain Info

times.com ( 9 characters )

Domain Registrar : MARKMONITOR INC.

Domain Created On Last Modified On Expires On
1994-04-18 2016-10-26 2023-04-19
22 years, 312 days old 0 years, 120 days ago 6 years, 54 days from today
22 years, 312 days old


Domain Name Servers used by times.com
DNS Name IP Address
dns-plx.ewr1.nytimes.com170.149.161.134
dns-plx.sea1.nytimes.com170.149.159.134
ns1.p24.dynect.net208.78.70.24
ns2.p24.dynect.net204.13.250.24
ns3.p24.dynect.net208.78.71.24
ns4.p24.dynect.net204.13.251.24


You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.
> Domain Info

( 0 characters )



Domain Created On Last Modified On Expires On
1969-12-31 1969-12-31 1969-12-31
47 years, 54 days old 47 years, 54 days ago -48 years, -55 days from today
47 years, 54 days old




Domain is going to expire in less than a year time (-48 years, -55 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.