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http://www.times.com favicon http://www.times.com

Excellent Practice30
Improvement Could be Made9
Critical Issues to Attend8
May 19, 2017 04:15 PM
Re-generate Report for http://www.times.com


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http://www.bbc.co.uk/ favicon http://www.bbc.co.uk/

Apr 4, 2017 08:40 PM
Re-generate Report  for http://www.bbc.co.uk/
Excellent Practice41
Improvement Could be Made5
Critical Issues to Attend6
Title

The New York Times - Breaking News, World News & Multimedia

Words count: 10    Unique Words: 9    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
= Title

BBC - Home

Words count: 3    Unique Words: 3    Length: 10 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description

The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more at nytimes.com.

Words count: 26    Length: 183 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
< Description

The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online

Words count: 26    Length: 143 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

The New York Times - Breaking News, World News & ... www.times.com/
The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
= Google SERP Preview

BBC - Home www.bbc.co.uk/
The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords

United States International Relations, Trump, Donald J, Kislyak, Sergei I, Lavrov, Sergey V, Russia, United States Politics and Government, Trump, Donald J, Comey, James B, Federal Bureau of Investigation, Justice Department, United States Politics and Government, Comey, James B, Trump, Donald J, Rosenstein, Rod J, Senate, Justice Department, Special Prosecutors (Independent Counsel), Russia, Special Prosecutors (Independent Counsel), Mueller, Robert S III, United States Politics and Government, Trump, Donald J, Justice Department, Rosenstein, Rod J, United States Politics and Government, Trump, Donald J, Presidential Election of 2016, Russia, Special Prosecutors (Independent Counsel), Justice Department, Trump, Donald J, Middle East, Muslims and Islam, Saudi Arabia, Jerusalem (Israel), Francis, Vatican City, Rome (Italy), North Atlantic Treaty Organization, Brussels (Belgium), Palestinian Authority, United States International Relations, Trump, Donald J, Saudi Arabia, May, Theresa M, Merkel, Angela, United States Politics and Government, International Relations, Palestinians, Group of Seven, Abbas, Mahmoud, Macron, Emmanuel (1977- ), Netanyahu, Benjamin, Salman, King of Saudi Arabia, Tillerson, Rex W, Trump, Donald J, Bethlehem (West Bank), Egypt, Gaza Strip, Middle East, West Bank, Kushner Cos, China, Trump, Donald J, Kushner, Jared, Appointments and Executive Changes, Visas, Conflicts of Interest, Immigration and Emigration, Kushner, Jared, Saudi Arabia, Arms Trade, United States International Relations, United States Politics and Government, Trump, Donald J, Sexting, United States Politics and Government, Federal Bureau of Investigation, Abedin, Huma, Weiner, Anthony D, Manhattan (NYC), Clinton, Hillary Rodham, Comey, James B, United States Politics and Government, Presidential Election of 2016, Federal Bureau of Investigation, Rohrabacher, Dana, Trump, Donald J, Russia, United States Politics and Government, Federal Budget (US), Environmental Protection Agency, Water Pollution, Air Pollution, Pence, Mike, Trump, Donald J, United States Politics and Government, Impeachment, Republican Party, Flynn, Michael T, Comey, James B, Impeachment, Trump, Donald J, Democratic Party, United States Politics and Government, Civil Rights and Liberties, National Assn for the Advancement of Colored People, Brooks, Cornell William, Murders, Attempted Murders and Homicides, Times Square and 42nd Street (Manhattan, NY), Elsman, Alyssa, Murders, Attempted Murders and Homicides, Drunken and Reckless Driving, Rojas, Richard (1990- ), United States Navy, New Orleans (La), Monuments and Memorials (Structures), Assange, Julian P, Sweden, Assaults, Sex Crimes, WikiLeaks, Classified Information and State Secrets, United States, London (England), Ecuador, Diplomatic Service, Embassies and Consulates, International Relations, Computer Security, Cyberattacks and Hackers, Far East, South and Southeast Asia and Pacific Areas, Computers and the Internet, Extortion and Blackmail, Cyberwarfare and Defense, Art, Auctions, Sotheby's, Basquiat, Jean-Michel, Uber Technologies Inc, Waymo, Google Inc, Suits and Litigation (Civil), Horse Racing, Preakness Stakes, Pimlico Race Course, Always Dreaming, gambling, California Today, Luggage and Packing, Airlines and Airplanes, Airports, Travel and Vacations, Lost and Found Property, Divorce, Separations and Annulments, Marriages, Dating and Relationships, Single Persons, Hygiene and Cleanliness, Cleansers, Detergents and Soaps, Cleaning Services, Discrimination, Seattle (Wash), Murray, Edward B, Homosexuality and Bisexuality, Same-Sex Marriage, Civil Unions and Domestic Partnerships, University of Portland, Politics and Government, Elections, Raisi, Ebrahim, Rouhani, Hassan, Iran, Politics and Government, Iran, Tehran (Iran), Elections, Voting and Voters, Elections, Rouhani, Hassan, Raisi, Ebrahim, Iran, Newspapers, News and News Media, Computers and the Internet, Prices (Fares, Fees and Rates), Washington Post, Baron, Martin D, Bezos, Jeffrey P, Cuomo, Andrew M, de Blasio, Bill, Metropolitan Transportation Authority, Subways, New York City, Culture (Arts), New York City, Antarctic Regions, Global Warming, Greenhouse Gas Emissions, United Nations Framework Convention on Climate Change, Global Warming, Air Pollution, Environment, Bonn (Germany), Philippines, Smoking and Tobacco, Duterte, Rodrigo, Executive Orders and Memorandums, Marriages, Dating and Relationships, Homosexuality and Bisexuality, Love (Emotion), Sex, Dominus, Susan, Individual Retirement Accounts, 401(k), 403(b) and 457 Plans, Retirement, Pensions and Retirement Plans, Personal Finances, Art, Museum of Modern Art, Rauschenberg, Robert, United States International Relations, Trump, Donald J, Kislyak, Sergei I, Lavrov, Sergey V, Russia

Words count: 615    Length: 4571 characters    keyword phrases count : 292

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:41% (120/292)
trump 0   (0%)
kislyak 0   (0%)
lavrov 0   (0%)
russia 0   (0%)
trump 0   (0%)
comey 0   (0%)
comey 0   (0%)
trump 0   (0%)
rosenstein 0   (0%)
senate 0   (0%)
russia 0   (0%)
mueller 0   (0%)
trump 0   (0%)
rosenstein 0   (0%)
trump 0   (0%)
russia 0   (0%)
trump 0   (0%)
francis 0   (0%)
trump 0   (0%)
may 0   (0%)
merkel 0   (0%)
angela 0   (0%)
palestinians 0   (0%)
abbas 0   (0%)
mahmoud 0   (0%)
macron 0   (0%)
netanyahu 0   (0%)
benjamin 0   (0%)
salman 0   (0%)
tillerson 0   (0%)
trump 0   (0%)
egypt 0   (0%)
china 0   (0%)
trump 0   (0%)
kushner 0   (0%)
jared 0   (0%)
visas 0   (0%)
kushner 0   (0%)
jared 0   (0%)
trump 0   (0%)
sexting 0   (0%)
abedin 0   (0%)
huma 0   (0%)
weiner 0   (0%)
clinton 0   (0%)
comey 0   (0%)
rohrabacher 0   (0%)
dana 0   (0%)
trump 0   (0%)
russia 0   (0%)
pence 0   (0%)
mike 0   (0%)
trump 0   (0%)
impeachment 0   (0%)
flynn 0   (0%)
comey 0   (0%)
impeachment 0   (0%)
trump 0   (0%)
brooks 0   (0%)
murders 0   (0%)
ny) 0   (0%)
elsman 0   (0%)
alyssa 0   (0%)
murders 0   (0%)
rojas 0   (0%)
assange 0   (0%)
sweden 0   (0%)
assaults 0   (0%)
wikileaks 0   (0%)
ecuador 0   (0%)
art 0   (0%)
auctions 0   (0%)
sotheby's 0   (0%)
basquiat 0   (0%)
jean-michel 0   (0%)
waymo 0   (0%)
gambling 0   (0%)
airports 0   (0%)
divorce 0   (0%)
marriages 0   (0%)
cleansers 0   (0%)
discrimination 0   (0%)
murray 0   (0%)
elections 0   (0%)
raisi 0   (0%)
ebrahim 0   (0%)
rouhani 0   (0%)
hassan 0   (0%)
iran 0   (0%)
iran 0   (0%)
elections 0   (0%)
elections 0   (0%)
rouhani 0   (0%)
hassan 0   (0%)
raisi 0   (0%)
ebrahim 0   (0%)
iran 0   (0%)
newspapers 0   (0%)
baron 0   (0%)
bezos 0   (0%)
cuomo 0   (0%)
bill 0   (0%)
subways 0   (0%)
environment 0   (0%)
philippines 0   (0%)
duterte 0   (0%)
rodrigo 0   (0%)
marriages 0   (0%)
sex 0   (0%)
dominus 0   (0%)
susan 0   (0%)
401(k) 0   (0%)
retirement 0   (0%)
art 0   (0%)
rauschenberg 0   (0%)
robert 0   (0%)
trump 0   (0%)
kislyak 0   (0%)
lavrov 0   (0%)
russia 0   (0%)
2 words:30% (89/292)
donald j 0   (0%)
sergei i 0   (0%)
sergey v 0   (0%)
donald j 0   (0%)
james b 0   (0%)
justice department 0   (0%)
james b 0   (0%)
donald j 0   (0%)
rod j 0   (0%)
justice department 0   (0%)
donald j 0   (0%)
justice department 0   (0%)
rod j 0   (0%)
donald j 0   (0%)
justice department 0   (0%)
donald j 0   (0%)
middle east 0   (0%)
saudi arabia 0   (0%)
jerusalem (israel) 0   (0%)
vatican city 0   (0%)
rome (italy) 0   (0%)
brussels (belgium) 0   (0%)
palestinian authority 0   (0%)
donald j 0   (0%)
saudi arabia 0   (0%)
theresa m 0   (0%)
international relations 0   (0%)
emmanuel (1977- ) 0   (0%)
rex w 0   (0%)
donald j 0   (0%)
gaza strip 0   (0%)
middle east 0   (0%)
west bank 0   (0%)
kushner cos 0   (0%)
donald j 0   (0%)
saudi arabia 0   (0%)
arms trade 0   (0%)
donald j 0   (0%)
anthony d 0   (0%)
manhattan (nyc) 0   (0%)
hillary rodham 0   (0%)
james b 0   (0%)
donald j 0   (0%)
water pollution 0   (0%)
air pollution 0   (0%)
donald j 0   (0%)
republican party 0   (0%)
michael t 0   (0%)
james b 0   (0%)
donald j 0   (0%)
democratic party 0   (0%)
cornell william 0   (0%)
richard (1990- ) 0   (0%)
julian p 0   (0%)
sex crimes 0   (0%)
united states 0   (0%)
london (england) 0   (0%)
diplomatic service 0   (0%)
international relations 0   (0%)
computer security 0   (0%)
far east 0   (0%)
google inc 0   (0%)
horse racing 0   (0%)
preakness stakes 0   (0%)
always dreaming 0   (0%)
california today 0   (0%)
single persons 0   (0%)
cleaning services 0   (0%)
seattle (wash) 0   (0%)
edward b 0   (0%)
same-sex marriage 0   (0%)
tehran (iran) 0   (0%)
prices (fares 0   (0%)
washington post 0   (0%)
martin d 0   (0%)
jeffrey p 0   (0%)
andrew m 0   (0%)
de blasio 0   (0%)
culture (arts) 0   (0%)
antarctic regions 0   (0%)
global warming 0   (0%)
global warming 0   (0%)
air pollution 0   (0%)
bonn (germany) 0   (0%)
love (emotion) 0   (0%)
personal finances 0   (0%)
donald j 0   (0%)
sergei i 0   (0%)
sergey v 0   (0%)
3 words:14% (40/292)
robert s iii 0   (0%)
presidential election of 2016 0   (0%)
muslims and islam 0   (0%)
group of seven 0   (0%)
bethlehem (west bank) 0   (0%)
conflicts of interest 0   (0%)
immigration and emigration 0   (0%)
presidential election of 2016 0   (0%)
federal budget (us) 0   (0%)
environmental protection agency 0   (0%)
united states navy 0   (0%)
new orleans (la) 0   (0%)
embassies and consulates 0   (0%)
cyberattacks and hackers 0   (0%)
extortion and blackmail 0   (0%)
cyberwarfare and defense 0   (0%)
uber technologies inc 0   (0%)
pimlico race course 0   (0%)
luggage and packing 0   (0%)
airlines and airplanes 0   (0%)
travel and vacations 0   (0%)
separations and annulments 0   (0%)
dating and relationships 0   (0%)
hygiene and cleanliness 0   (0%)
detergents and soaps 0   (0%)
homosexuality and bisexuality 0   (0%)
university of portland 0   (0%)
politics and government 0   (0%)
politics and government 0   (0%)
voting and voters 0   (0%)
fees and rates) 0   (0%)
metropolitan transportation authority 0   (0%)
new york city 0   (0%)
new york city 0   (0%)
greenhouse gas emissions 0   (0%)
smoking and tobacco 0   (0%)
dating and relationships 0   (0%)
homosexuality and bisexuality 0   (0%)
individual retirement accounts 0   (0%)
403(b) and 457 plans 0   (0%)
4 words:9% (26/292)
united states international relations 0   (0%)
federal bureau of investigation 0   (0%)
special prosecutors (independent counsel) 0   (0%)
special prosecutors (independent counsel) 0   (0%)
special prosecutors (independent counsel) 0   (0%)
north atlantic treaty organization 0   (0%)
united states international relations 0   (0%)
king of saudi arabia 0   (0%)
appointments and executive changes 0   (0%)
united states international relations 0   (0%)
federal bureau of investigation 0   (0%)
federal bureau of investigation 0   (0%)
civil rights and liberties 0   (0%)
attempted murders and homicides 0   (0%)
attempted murders and homicides 0   (0%)
drunken and reckless driving 0   (0%)
monuments and memorials (structures) 0   (0%)
computers and the internet 0   (0%)
suits and litigation (civil) 0   (0%)
lost and found property 0   (0%)
news and news media 0   (0%)
computers and the internet 0   (0%)
executive orders and memorandums 0   (0%)
pensions and retirement plans 0   (0%)
museum of modern art 0   (0%)
united states international relations 0   (0%)
5 words:4% (13/292)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
united states politics and government 0   (0%)
classified information and state secrets 0   (0%)
civil unions and domestic partnerships 0   (0%)
6 words:0% (1/292)
times square and 42nd street (manhattan 0   (0%)
7 words:1% (2/292)
south and southeast asia and pacific areas 0   (0%)
united nations framework convention on climate change 0   (0%)
8 words:0% (1/292)
national assn for the advancement of colored people 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
< Keywords

BBC, bbc.co.uk, bbc.com, Search, British Broadcasting Corporation, BBC iPlayer, BBCi

Words count: 13    Length: 84 characters    keyword phrases count : 7

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:43% (3/7)
bbc 0   (0%)
search 0   (0%)
bbci 0   (0%)
2 words:29% (2/7)
bbc.com 0   (0%)
bbc iplayer 0   (0%)
3 words:29% (2/7)
bbc.co.uk 0   (0%)
british broadcasting corporation 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

about  antarctica  arts  books  business  called  college  comey  daily  day  education  firing  guided  health  homes  insider  jobs  learning  living  magazine  navigation  news  opinionator  pence  politics  president  public  raquo  review  russians  says  search  site  story  subscriptions  times  trump  videos  work  york 

= Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

-year-old  about  after  albania  amp  around  babies  bbc  best  brains  calls  celebrities  day  entertainment  episode  external  faces  further  gary  homepage  homes  investigates  iplayer  jobfrom  kemp  knife  listen  lives  makes  news  onewatch  radio  series  sharing  syria  talks  tests  twowatch  worked  world 

Top 20 Keywords

Total Terms Count: 2,134

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
raquo 34 1.59%
news 27 1.27%
trump 26 1.22%
times 24 1.12%
opinionator 12 0.56%
site 10 0.47%
york 10 0.47%
president 9 0.42%
comey 8 0.37%
navigation 8 0.37%
politics 8 0.37%
arts 8 0.37%
called 7 0.33%
health 7 0.33%
day 7 0.33%
homes 7 0.33%
review 7 0.33%
story 7 0.33%
books 6 0.28%
firing 6 0.28%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
= Top 20 Keywords

Total Terms Count: 621

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
bbc 26 4.19%
radio 15 2.42%
iplayer 11 1.77%
episode 5 0.81%
about 4 0.64%
faces 4 0.64%
listen 4 0.64%
after 4 0.64%
best 3 0.48%
makes 3 0.48%
lives 3 0.48%
world 3 0.48%
news 3 0.48%
sharing 3 0.48%
amp 3 0.48%
homepage 3 0.48%
further 2 0.32%
jobfrom 2 0.32%
kemp 2 0.32%
brains 2 0.32%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight

<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
318843102004500282

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(3)
Firing Eased Pressure, Trump Told Russia
Got a confidential news tip?
A Smarter Way to Clean Your Home

<H2>

(188)
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HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
< Highlight

<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1215111000001085

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

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BBC Homepage

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Accessibility links
Welcome to the BBC
News headlines
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3 things we love today
The BBC around the UK
What to watch
Real-life stories
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Entertainment news
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Series 1: Episode 3 Reckoning
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<EM> (1)Copyright © 2017 BBC.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

62

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
> Reading Level

7.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language

en

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
= Language

en-gb

Excellent! the website declared its language in use.

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding

utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
= Page Encoding

utf-8

Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon



Excellent! the website has a shortcut favicon image.

= Favicon



Excellent! the website has a shortcut favicon image.

RSS

http://www.nytimes.com/services/xml/rss/nyt/HomePage.xml

Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

> RSS

the website does not have a RSS Feed.

Robots.txt

http://times.com/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
= Robots.txt

http://bbc.co.uk/robots.txt

Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap

http://times.com/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
= XML Sitemap

http://bbc.co.uk/sitemap.xml

Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time

0.02 seconds - 3,537.10 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
10.11 s 0.08 s 0.07 s 0.02 s 5.66 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
= Loading Time

0.32 seconds - 99.11 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.53 s 0.04 s 0.03 s 0.01 s 2.54 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size

71 Kb (70,742 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
= Total Size

32 Kb (31,714 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
71 Kb (70,742 bytes) 17 Kb (16,784 bytes) 54 Kb (53,958 bytes) 31.11 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
= Text To Code Ratio

Total Size Text Size HTML Code Size Text/HTML Code Ratio
32 Kb (31,714 bytes) 6 Kb (5,726 bytes) 26 Kb (25,988 bytes) 22.03 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
= Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
= Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS

18 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
= Inline CSS

44 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
= Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email

Excellent! No Plain Text Email is detected on this page.

= Plain Text Email

Excellent! No Plain Text Email is detected on this page.

Redirect Count

2 redirections were detected for loading this page.

< Redirect Count

Excellent! No redirection is detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

= Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites http://www.times.com and http://times.com are resolved to the same url :https://www.nytimes.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
= WWW Resolve

Excellent! the websites http://www.bbc.co.uk/ and http://bbc.co.uk/ are resolved to the same url :http://www.bbc.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite

Non SEO Friendly URLs
https://www.n...litics/trump-russia-comey.html?hp&target=comments#commentsContainer
https://www.n...interactive/2017/01/30/podcasts/michael-barbaro-the-daily.html?_r=1
http://www.nytimes.com/spotlight/times-tips?contentCollection=smarter-living
https://www.n...-before-getting-a-divorce.html?hp&target=comments#commentsContainer
https://www.n...ike-pence-college-protest.html?hp&target=comments#commentsContainer
http://www.nytimes.com/video?src=vidm
https://www.n...ee&contentCollection=NYT%20Store&contentPlacement=2&pgtype=Homepage
https://www.n...mes&utm_medium=HPLink&utm_content=hp_browsetree&utm_campaign=NYT-HP
http://eedition.nytimes.com/cgi-bin/signup.cgi?cc=37FYY
http://www.nytimes.com/subscriptions/Multiproduct/lp5558.html?campaignId=37WXW


You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
< URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL

URLs with underscore
https://www.n...30/podcasts/michael-barbaro-the-daily.html?_r=1
https://www.n...=NYT%20Store&contentPlacement=2&pgtype=Homepage
https://www.n...k&utm_content=hp_browsetree&utm_campaign=NYT-HP


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
< Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
367 6 373


Too many links (373), it may be considered as spam!

Internal Links (link to pages within this domain) - 367
URL Anchor Text
http://www.nytimes.com/content/help/site/ie9-support.htmlLEARN MORE »
http://times.com/#top-newsSkip to content
http://times.com/#site-index-navigationSkip to navigation
http://cn.nytimes.com中文 (Chinese)
http://www.nytimes.com/es/Español
http://www.nytimes.com/
http://www.nytimes.com/pages/todayspaper/index.htmlToday’s Paper
http://www.nytimes.com/videoVideo
https://www.nytimes.com/pages/world/index.htmlWorld
https://www.nytimes.com/pages/national/index.htmlU.S.
https://www.nytimes.com/pages/politics/index.htmlPolitics
https://www.nytimes.com/pages/nyregion/index.htmlN.Y.
https://www.nytimes.com/pages/business/index.htmlBusiness
https://www.n...mes.com/pages/business/international/index.htmlBusiness
https://www.nytimes.com/pages/opinion/index.htmlOpinion
https://www.n...imes.com/pages/opinion/international/index.htmlOpinion
https://www.nytimes.com/pages/technology/index.htmlTech
https://www.nytimes.com/section/scienceScience
https://www.nytimes.com/pages/health/index.htmlHealth
https://www.nytimes.com/pages/sports/index.htmlSports
https://www.n...times.com/pages/sports/international/index.htmlSports
https://www.nytimes.com/pages/arts/index.htmlArts
https://www.nytimes.com/pages/arts/international/index.htmlArts
https://www.nytimes.com/pages/fashion/index.htmlStyle
https://www.nytimes.com/pages/style/international/index.htmlStyle
https://www.nytimes.com/pages/dining/index.htmlFood
https://www.n...times.com/pages/dining/international/index.htmlFood
https://www.nytimes.com/section/travelTravel
https://www.nytimes.com/pages/magazine/index.htmlMagazine
https://www.nytimes.com/section/t-magazineT Magazine
https://www.nytimes.com/section/realestateReal Estate
https://www.n.../2017/05/19/us/politics/trump-russia-comey.htmlFiring Eased Pressure, Trump T...
https://www.n.../2017/05/19/us/politics/trump-russia-comey.htmlPresident Called Comey ‘N...
https://www.n...comey.html?hp&target=comments#commentsContainer Comments
https://www.n.../18/us/politics/james-comey-memo-fbi-trump.htmlPresident’s Outreach Made...
https://www.n...18/us/politics/rosenstein-memo-trump-comey.htmlDecision to Fire Comey Was Mad...
https://www.n.../politics/special-counsel-trump-presidency.htmlInvestigation Could Linger Ove...
https://www.n...mp-back-on-twitter-complains-of-witch-hunt.htmlTrump Calls Russia Special Cou...
https://www.n...ast/schedule-for-trump-first-trip-overseas.html
https://www.n...ast/schedule-for-trump-first-trip-overseas.htmlTrump’s Schedule for His ...
https://www.n...middleeast/trump-saudi-arabia-foreign-trip.htmlTips for Trump Visit: Keep It ...
https://www.n...m/2017/05/19/us/politics/trump-trip-crisis.htmlIn First Time Abroad, Trump Tr...
https://www.n...9/business/kushner-trump-china-green-cards.htmlWooing Investors With Trump Na...
https://www.n...ed-kushner-saudi-arabia-arms-deal-lockheed.htmlKushner Shepherded $110 Billio...
https://www.n...yregion/anthony-weiner-guilty-plea-sexting.htmlWeiner Pleads Guilty to Resolv...
https://www.n...yregion/anthony-weiner-guilty-plea-sexting.html
https://www.n.../us/politics/dana-rohrabacher-russia-spies.htmlTrump Ally Was Once a Target o...
https://www.n...7/05/19/climate/trump-epa-budget-superfund.htmlTrump Budget Would Cut E.P.A. ...
https://www.n...5/18/us/politics/mike-pence-vice-president.htmlAmid Trump Turmoil, Some Begin...
https://www.n...18/us/politics/democrats-trump-impeachment.htmlDemocratic Leaders Try to Slow...
https://www.n...politics/naacp-fire-cornell-william-brooks.htmlN.A.A.C.P. Votes to Dismiss It...
https://www.n...politics/naacp-fire-cornell-william-brooks.html
https://www.n...membered-as-a-delight-to-know-but-reserved.htmlTimes Square Victim Remembered...
https://www.n...membered-as-a-delight-to-know-but-reserved.html
https://www.n...on/times-square-crash-driver-richard-rojas.htmlDriver Descended Into Paranoia...
http://www.nytimes.com/video/the-daily-360The Daily 360
https://www.n...te-monuments-removed-new-orleans-360-video.html1:49 ...
http://times.com/video/the-daily-360More in The Daily...
https://www.n...19/world/europe/julian-assange-sweden-rape.htmlSweden Drops Rape Investigatio...
https://www.n...acking-malware-wanncry-ransomware-deadline.htmlVictims Call Hackers’ Blu...
https://www.n...ainting-is-sold-for-110-million-at-auction.htmlBasquiat Painting Sells for $1...
https://www.n...9/business/uber-waymo-google-trade-secrets.htmlUber Threatens to Fire Star En...
https://www.n...7/05/19/sports/preakness-picks-predictions.htmlPreakness 2017 Picks: Our Expe...
https://www.nytimes.com/tipsGot a confidential news tip?
https://www.nytimes.com/tipsLearn more
https://www.n...fing/julian-assange-james-comey-ransomware.html
https://www.n...fing/julian-assange-james-comey-ransomware.htmlYour Evening Briefing
https://www.nytimes.com/column/the-daily
https://www.nytimes.com/podcasts/Audio
https://www.nytimes.com/thedailyListen to ‘The Dailyâ€...
https://www.n...30/podcasts/michael-barbaro-the-daily.html?_r=1Daily SMS
https://www.n...7/05/19/us/california-today-silicon-valley.html
https://www.n...7/05/19/us/california-today-silicon-valley.htmlCalifornia Today: Silicon Vall...
http://www.ny...ght/times-tips?contentCollection=smarter-livingSmarter Living
https://www.n...-to-tackle-an-awful-annoyance-lost-luggage.htmlInvesting in Tech to Tackle an...
https://www.n...-to-tackle-an-awful-annoyance-lost-luggage.html
https://www.n...-questions-to-ask-before-getting-a-divorce.html11 Questions to Ask Before Get...
https://www.n...-questions-to-ask-before-getting-a-divorce.html
https://www.n...vorce.html?hp&target=comments#commentsContainer Comments
https://www.nytimes.com/well/guides/how-to-clean
https://www.nytimes.com/well/guides/how-to-cleanA Smarter Way to Clean Your Ho...
https://www.n.../19/smarter-living/q-and-a-with-jolie-kerr.htmlAn Expert Answers Questions Ab...
https://www.nytimes.com/DesktopHomeJournalism that matters. More ...
https://www.n...9/us/seattle-mayor-ed-murray-gay-community.htmlSeattle Mayor’s Fall Leav...
https://www.n...9/us/seattle-mayor-ed-murray-gay-community.html
https://www.n...east/iran-election-president-rouhani-raisi.html
https://www.n...east/iran-election-president-rouhani-raisi.html6 Essential Things to Know as ...
https://www.n...iddleeast/iran-election-president-roadtrip.htmlMy Strange Trip Through Iranâ...
https://www.n...ast/iran-election-president-hassan-rouhani.htmlIranians Vote in Election Seen...
https://www.n...e/antarctica-ice-melt-climate-change-flood.htmlAntarctic DispatchesPart 2 of ...
https://www.n...e/antarctica-ice-melt-climate-change-flood.html
https://www.n...e/antarctica-ice-melt-climate-change-flood.htmlLooming Floods, Threatened Cit...
https://www.n...e/antarctica-ice-melt-climate-change-flood.htmlRead the story
https://www.n...ve/2017/climate/antarctica-virtual-reality.htmlOr explore above and belowAnta...
https://www.n...5/19/business/washington-post-digital-news.htmlThe Washington Post Is Breakin...
https://www.n...5/19/business/washington-post-digital-news.html
https://www.n.../19/nyregion/de-blasio-cuomo-subway-delays.htmlDe Blasio Calls Cuomo’s S...
https://www.n.../19/nyregion/de-blasio-cuomo-subway-delays.html
https://www.n...s/things-to-do-in-nyc-amelie-whipped-cream.html10 Things to Do in New York Ci...
https://www.n...climate/antarctica-ice-melt-climate-change.html
...

External Links (link to pages on other websites) - 6
URL Anchor Text
https://itune...cast/the-daily/id1200361736?mt=2&ign-mpt=uo%3D4iTunes
https://play....public.com/88f7d8c3-7289-4dc6-b300-5ba71b43f5e5Radio Public
http://www.st...her.com/podcast/the-new-york-times/the-daily-10Stitcher
https://www.facebook.com/nytopinionJoin us on Facebook »
http://www.nytco.com/careersWork With Us
http://nytmediakit.com/Advertise

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
< Links

Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
112 4 116


You have more than 100 links (116).

Internal Links (link to pages within this domain) - 112
URL Anchor Text
http://www.bbc.co.ukHomepage
http://bbc.co.uk/#hp-bbc-homepage-contentSkip to content
http://bbc.co.uk/accessibility/Accessibility Help
http://bbc.co.uk/#Notifications
http://www.bbc.co.uk/newsNews
http://www.bbc.co.uk/sportSport
http://www.bbc.co.uk/weatherWeather
http://www.bbc.co.uk/iplayeriPlayer
http://www.bbc.co.uk/tvTV
http://www.bbc.co.uk/radioRadio
http://www.bbc.co.uk/cbbcCBBC
http://www.bbc.co.uk/cbeebiesCBeebies
http://www.bbc.co.uk/foodFood
http://www.bbc.co.uk/educationBitesize
http://www.bbc.co.uk/musicMusic
http://www.bbc.co.uk/artsArts
http://www.bbc.co.uk/makeitdigitalMake It Digital
http://www.bbc.co.uk/tasterTaster
http://www.bbc.co.uk/localLocal
http://bbc.co.uk/#orb-footerMenu
http://search.bbc.co.uk/searchSearch
http://www.bbc.co.uk/news/world-middle-east-39499364UN calls talks over Syria 'gas...
http://www.bbc.co.uk/sport/football/39498426Moyes never feared for Sunderl...
http://www.bbc.co.uk/news/uk-england-tyne-39490648'Missing' boy found hiding in ...
http://www.bbc.co.uk/newsNews headlines
http://www.bbc.co.uk/news/world-middle-east-39499364UN calls talks over Syria 'gas...
http://www.bbc.co.uk/news/uk-politics-39498647PM suggests free movement exte...
http://www.bbc.co.uk/news/uk-politics-39498275Livingstone suspended again by...
http://www.bbc.co.uk/sportSport headlines
http://www.bbc.co.uk/sport/football/39414200Manchester United 1-1 EvertonF...
http://www.bbc.co.uk/sport/football/39498426Moyes never feared for Sunderl...
http://www.bbc.co.uk/sport/golf/39495282'Impatient' Willett eyes Maste...
http://www.bbc.co.uk/cbbc/quizzes/newsround-45-quizNewsround is 45! How well do y...
http://www.bb...les/5BrQRSTxg6cslZKcrMnfc40/the-apostrophe-quizAre you a punctuation perfecti...
http://www.bbc.co.uk/news/world-asia-india-39478276Dalai Lama's emotional reunion...
http://www.bbc.co.uk/scotlandScotland
http://www.bbc.co.uk/albaALBA
http://www.bbc.co.uk/walesWales
http://www.bbc.co.uk/cymruCymru
http://www.bbc.co.uk/northernirelandNI
http://www.bbc.co.uk/iplayerWhat to watch
http://www.bbc.co.uk/iplayer/episode/b08ltq57Watch on iPlayerWhy having a 1...
http://www.bbc.co.uk/iplayer/episode/b08ln6pvWatch on iPlayerA family lies ...
http://www.bbc.co.uk/iplayer/episode/b08ljbmgWatch on iPlayerThe luxury hot...
http://www.bbc.co.uk/news/uk-england-hampshire-39491728Watch videoVideo of robin 'loo...
http://www.bbc.co.uk/news/uk-england-lancashire-3948858711-year-old 'unwittingly' spen...
http://www.bbc.co.uk/news/world-asia-39477966Gran carrying fish in £900 ha...
http://www.bbc.co.uk/programmes/p04yyvbdListen to audioWhy do British ...
http://www.bbc.co.uk/news/business-39488047Why fashion for gluten-free an...
http://www.bb...3WQJQwDf3q4/7-stars-who-regretted-their-tattoosSeven celebrities who really r...
http://bbc.co.uk/home/five/betaTry it now
http://www.bbc.co.uk/news/uk-england-lincolnshire-39490948School head defends 'duvet day...
http://www.bbc.co.uk/news/uk-england-cambridgeshire-39490537'Only in Cambridge': Homes dau...
http://www.bbc.co.uk/news/blogs-news-from-elsewhere-39479356Vegan cafe sparks anger with b...
http://www.bbc.co.uk/newsbeat/articles/39489732Fall drummer beaten in 'horrif...
http://www.bbc.co.uk/newsbeat/articles/39478849Brooklyn Beckham criticised ov...
http://www.bbc.co.uk/news/entertainment-arts-39488697Ford to keep pilot's licence d...
http://www.bbc.co.uk/mediacentre/proginfo/2017/15/car-shareCar Share is back, but are the...
http://www.bbc.co.uk/programmes/p04yfclrWatch videoContestants make a ...
http://www.bbc.co.uk/news/entertainment-arts-39489377Are these the best TV dramas o...
http://www.bbc.co.uk/news/business-39488198Why a US billionaire's face is...
http://www.bbc.co.uk/news/science-environment-39446505Why this fish discovery is a w...
http://www.bb...k/news/uk-england-york-north-yorkshire-39477005What medieval people did with ...
http://www.bbc.co.uk/sport/football/39491263Coach arrested after 12-0 loss...
http://www.bbc.co.uk/sport/rugby-union/39488240Controversial France swap face...
http://www.bbc.co.uk/sport/football/39483450Sheffield Weds boss gives biza...
http://www.bbc.co.uk/newsbeat/articles/39494832What Melania Trump's official ...
http://www.bbc.co.uk/news/uk-39492829Diesel-car owners react to new...
http://www.bbc.co.uk/programmes/p04z055wListen to audioWhen Royal Mari...
http://www.bbc.co.uk/iplayerBest of BBC iPlayer TV
http://www.bbc.co.uk/iplayer/episode/b08lswkjWatch on iPlayer59 minsAmerica...
http://www.bbc.co.uk/iplayer/episode/b08l60l3Watch on iPlayer58 minsLine of...
http://www.bbc.co.uk/iplayer/episode/b08ltq57Watch on iPlayer59 minsChild o...
http://www.bbc.co.uk/iplayer/episode/b08lpfrbWatch on iPlayer60 minsTop Gea...
http://www.bbc.co.uk/iplayer/episode/p04xwqh7Watch on iPlayerTeenage Knife ...
http://www.bbc.co.uk/iplayer/episode/p04m41spWatch on iPlayerHinterlandThe ...
http://www.bbc.co.uk/radioBest of BBC Radio
http://www.bbc.co.uk/programmes/p04y7svhListen on iPlayer Radio26 mins...
http://www.bbc.co.uk/programmes/b08kv5f6Listen on iPlayer Radio30 mins...
http://www.bbc.co.uk/programmes/b08kv5fdListen on iPlayer Radio38 mins...
http://www.bbc.co.uk/programmes/b07j4ppwListen on iPlayer Radio28 mins...
http://www.bbc.co.uk/programmes/b08kttlgListen on iPlayer Radio57 mins...
http://www.bbc.co.uk/programmes/b01j2bmnListen on iPlayer Radio28 mins...
http://www.bbc.co.uk/scotlandScotland
http://www.bbc.co.uk/albaALBA
http://www.bbc.co.uk/walesWales
http://www.bbc.co.uk/cymruCymru
http://www.bbc.co.uk/northernirelandNI
http://www.bbc.co.uk/complaints/Complaints
http://www.bbc.co.uk/newsNews
http://www.bbc.co.uk/sportSport
http://www.bbc.co.uk/weatherWeather
http://www.bbc.co.uk/iplayeriPlayer
http://www.bbc.co.uk/tvTV
http://www.bbc.co.uk/radioRadio
http://www.bbc.co.uk/cbbcCBBC
http://www.bbc.co.uk/cbeebiesCBeebies
http://www.bbc.co.uk/foodFood
http://www.bbc.co.uk/educationBitesize
http://www.bbc.co.uk/musicMusic
...

External Links (link to pages on other websites) - 4
URL Anchor Text
https://www.bbc.com/accountBBC iD
http://www.bbc.com/earthEarth
http://tinyurl.com/h7shs64find out more about Beta
http://www.bbc.com/earthEarth

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images

Total Images Alt Present Alt Missing
64 1 63


63 images do not have Alt values.

Image URL - 64
URL ALT Text
https://stati...-for-trump-first-trip-overseas-1495230683863-largeHorizontal375.png
https://stati...yt.com/images/2017/05/20/nyregion/20PLEA2/20PLEA2-thumbStandard.jpg
https://stati...om/images/2017/05/19/briefing/19cornell/19cornell-thumbStandard.jpg
https://stati...om/images/2017/05/20/nyregion/20VICTIM1/20VICTIM1-thumbStandard.jpg
https://stati...19eveningss-slide-7EPJ/19eveningss-slide-7EPJ-mediumFlexible177.gif
https://stati...daily-logo-png-version/the-daily-logo-png-version-thumbLarge-v3.pngThe Daily Logo
https://stati...lifornia-Today-apple/19California-Today-apple-mediumFlexible177.jpg
https://stati...17/05/13/business/16ITINERARIES-1/16ITINERARIES-1-thumbStandard.jpg
https://stati...m/images/2017/05/18/fashion/18DIVORCE1/18DIVORCE1-thumbStandard.jpg
https://stati...7/05/13/well/cleaning_mobile/cleaning_mobile-largeHorizontal375.jpg
https://stati....com/images/2017/05/19/us/19Seattle-1/19Seattle-1-thumbStandard.jpg
https://stati...7/05/20/world/20IranExplainer/20IranExplainer-mediumFlexible177.jpg
https://stati.../images/2017/05/19/business/20STEWART1/20STEWART1-thumbStandard.jpg
https://stati....com/images/2017/05/20/nyregion/20SUBWAY/20SUBWAY-thumbStandard.jpg
https://stati...-image-promo-chapter-1/antarctica-chapter-1-mediumThreeByTwo210.png
https://stati...y-environment/17climatelobby/17climatelobby-mediumThreeByTwo210.jpg
https://stati...7/05/19/world/19philippines1/19philappines1-mediumThreeByTwo210.jpg
https://stati...rriagestories-1/17mag-openmarriagestories-1-mediumThreeByTwo210.jpg
https://stati.../business/20moneywiderillo/20moneywiderillo-mediumThreeByTwo210.jpg
https://stati...arts/19RAUSCHENBERGJP4/19RAUSCHENBERGJP4-mediumThreeByTwo210-v3.jpg
https://stati...s/2017/05/20/opinion/20lauria-inyt/20lauria-inyt-blogSmallThumb.jpg
https://stati.../images/2017/05/19/opinion/19oncampus/19oncampus-blogSmallThumb.jpg
https://stati...m/images/2017/05/21/opinion/sunday/21gray/21gray-blogSmallThumb.jpg
https://static01.nyt.com/images/crosswords/crosswords_30x30.png
https://static01.nyt.com/images/crosswords/crosswords_30x30.png
https://stati...ogs/19-lens-greene-embed4/19-lens-greene-embed4-mediumSquare149.jpg
https://stati...t.com/images/2017/05/19/opinion/19doran/19doran-mediumSquare149.jpg
https://stati...5/21/books/review/0521-BKS-Crime/0521-BKS-Crime-mediumSquare149.jpg
https://stati...-Antarctica-Image1/19-Insider-Antarctica-Image1-mediumSquare149.jpg
https://stati...017/05/19/opinion/19greenbergWeb/19greenbergWeb-mediumSquare149.jpg
https://stati...ide-KA80/solange-guggenheim-looks-slide-KA80-mediumSquare149-v2.jpg
https://stati.../2017/05/20/us/20community-02/20community-02-mediumSquare149-v2.jpg
https://stati...ages/2017/05/18/opinion/18weinerWeb/18weinerWeb-mediumSquare149.jpg
https://stati...7/05/21/business/21db-corzine1/21db-corzine1-mediumSquare149-v2.jpg
https://stati...ges/2017/05/21/books/review/21Shorto1/21Shorto1-mediumSquare149.jpg
https://stati...17/05/18/nyregion/18PARADE-promo/18PARADE-promo-mediumSquare149.jpg
https://stati...rip-promo/-iran-election-president-roadtrip-promo-thumbStandard.jpg
https://stati...mages/2017/05/20/business/20db-hedge1/20db-hedge1-thumbStandard.jpg
https://stati.../2017/05/19/opinion/19greenbergWeb/19greenbergWeb-thumbStandard.jpg
https://stati....com/images/2017/05/19/us/19Seattle-1/19Seattle-1-thumbStandard.jpg
https://stati...com/images/2017/05/20/world/20ransom-1/20ransom-1-thumbStandard.jpg
https://stati....com/images/2017/05/19/arts/SNLBESTOF2/SNLBESTOF2-thumbStandard.jpg
https://stati...01.nyt.com/images/2017/05/20/us/20prexy1/20prexy1-thumbStandard.jpg
https://stati...ks-slide-KA80/solange-guggenheim-looks-slide-KA80-thumbStandard.jpg
https://stati...yt.com/images/2017/05/19/arts/19CANNES1/19CANNES1-thumbStandard.jpg
https://stati...yt.com/images/2017/05/20/nyregion/20PLEA2/20PLEA2-thumbStandard.jpg
https://stati...01.nyt.com/images/2017/05/19/sports/00NIKE/00NIKE-thumbStandard.jpg
https://stati...ages/2017/05/20/world/20glenda-item/20glenda-item-thumbStandard.jpg
https://stati...017/05/19/science/19tb-ladybugs01/19tb-ladybugs01-thumbStandard.jpg
https://stati.../images/2017/05/18/us/18ailesalpha2/18ailesalpha2-thumbStandard.jpg
https://stati...eshow-slide-3S32/14TwinPeaks-slideshow-slide-3S32-thumbStandard.png
https://stati...1.nyt.com/images/2017/05/23/science/23SPAN/23SPAN-thumbStandard.jpg
https://stati...dup-images-slide-OCFI/21roundup-images-slide-OCFI-thumbStandard.jpg
https://stati.../review/0521-BKS-Tyson-COVER/0521-BKS-Tyson-COVER-thumbStandard.jpg
https://stati.../2017/05/14/business/14EDGOOGLE-print/00EDGOOGLE1-thumbStandard.jpg
https://stati...yt.com/images/2017/05/24/dining/24KITCH1/24KITCH1-thumbStandard.jpg
https://stati...ges/2017/05/14/opinion/sunday/14worthen/14worthen-thumbStandard.jpg
https://stati.../2017/05/21/realestate/0521RENTERS/0521RENTERS-thumbStandard-v2.jpg
https://stati...images/2017/05/21/opinion/21upshotWEB/21upshotWEB-thumbStandard.jpg
https://stati...7/05/21/magazine/21openeressay2/21openeressay2-thumbStandard-v3.jpg
https://stati....com/images/2017/05/19/business/19SOLAR1/18SOLAR1-thumbStandard.jpg
https://stati...-magazine/cottages-slide-D8TR/cottages-slide-D8TR-thumbStandard.jpg
https://stati.../18/insider/18insider-anecdote/18insider-anecdote-thumbStandard.jpg
https://stati...1/realestate/21HIGHRENTERSCOV/21HIGHRENTERSCOV-thumbStandard-v2.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
= Images

Total Images Alt Present Alt Missing
0 0 0


Alt values are missing for all the images (0), it will be hard for search engines to include your site for image searches!



search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS

Style Block In Same Page Links to External Style Files Total
16 6 22


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
https://typeface.nyt.com/css/zam5nzz.cssstylesheettext/css
https://a1.nyt.com/assets/homepage/20170518-152243/css/homepage/styles.cssstylesheettext/css
https://web-player.art19.com/releases/0.0.42.cssstylesheettext/css
https://stati...01.nyt.com/packages/html/mobile/2017/Audio/nyt-micro-player.min.cssstylesheettext/css
https://static01.nyt.com/newsgraphics/2015/hp-thumbstrip/assets/build.cssstylesheettext/css
https://int.n...com/apps/portals/assets/portal-6d57ae10010ddcfe80e975e769c6947e.cssstylesheettext/css

< CSS

Style Block In Same Page Links to External Style Files Total
1 0 1


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script

Scripts Block In Same Page Links to External Script Files Total
22 4 26


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://cdn.optimizely.com/public/3013110282/s/home_prod.js
https://a1.ny....com/assets/homepage/20170518-152243/js/foundation/lib/framework.js
https://stati...om/packages/html/mobile/2017/Audio/nyt-micro-player-template.min.js
https://web-player.art19.com/releases/0.0.42.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
= Script

Scripts Block In Same Page Links to External Script Files Total
56 4 60


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release

Link to Blog / News Release Page
http://wordplay.blogs.nytimes.comWordplay »


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
= Blog Or News Release

Link to Blog / News Release Page
http://www.bbc.co.uk/news/blogs-news-from-elsewhere-39479356Vegan cafe sparks anger with b...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

= DMOZ Listing

Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

= Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/nytopinion
Twitter AccountNot Found
Google+ PageNot Found


> Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


< Google Page Rank

9

Excellent! the website has a high page rank (9/10).

9

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Trustworthiness

91

Excellent! the website has a good Trustworthiness Score (91/100).

91

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
= Trustworthiness

94

Excellent! the website has a good Trustworthiness Score (94/100).

94

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
< Page Indexed

10,300,000

Excellent! your site do have a lot of pages (10,300,000) been discovered and indexed by Google.

10,300,000
0 - 50 51 - 500 > 501
Low Moderate High
Child Safe

93

Excellent! the website has a good Child Safe Score (93/100).

93

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


= Child Safe

93

Excellent! the website has a good Child Safe Score (93/100).

93

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


< Back Links

39,300,000

Excellent! your site do have a lot of back links (39,300,000).

39,300,000
0 - 50 51 - 500 > 501
Low Moderate High
Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
= Safe Browsing

Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
< Links From Root Domains

2,172
Excellent! You do have a lot of root domains (2,172) linked to your site .

2,172
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Traffic Rank

21,194,740th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
< Traffic Rank

104th most visited website in the world.
6th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
< Social Engagement

Your site has an excellent social media engagement!

  Facebook Likes 80,139
  Facebook Shares 129,027
  Facebook Comments 57,553
  Tweets 22,732
  LinkedIn 2,132

Websites On Same Server

Excellent! You do have very few domains (1 - times.com) hosted on the same server as (ip : 151.101.33.164).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
= Websites On Same Server

Excellent! You domain is the only one hosted on the server (ip : 212.58.246.55).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location

your server (IP : 151.101.33.164) is located at United States  
ensure your server is not located far away from most of your site visitors.
< Server Location

your server (IP : 212.58.246.55) is located at United Kingdom  
the most site visitors come from United Kingdom  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

No

your website server does not support HTTP Compression.

= HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

= Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
= Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age

23 years, 72 days old ( 1st registered on : 1994-04-18 )

excellent, the domain age is old enough.

= Domain Age

20 years, 332 days old ( 1st registered on : 1996-07-31 )

excellent, the domain age is old enough.

Domain Expires

5 years, 294 days from today ( expires on : 2023-04-19 )

excellent, the domain is not expiring too soon.

= Domain Expires

8 years, 167 days from today ( expires on : 2025-12-13 )

excellent, the domain is not expiring too soon.

Domain Info

times.com ( 9 characters )

Domain Registrar : MARKMONITOR INC.

Domain Created On Last Modified On Expires On
1994-04-18 2016-10-26 2023-04-19
23 years, 72 days old 0 years, 245 days ago 5 years, 294 days from today
23 years, 72 days old


Domain Name Servers used by times.com
DNS Name IP Address
dns-plx.ewr1.nytimes.com170.149.161.134
dns-plx.sea1.nytimes.com170.149.159.134
ns1.p24.dynect.net208.78.70.24
ns2.p24.dynect.net204.13.250.24
ns3.p24.dynect.net208.78.71.24
ns4.p24.dynect.net204.13.251.24


You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.
= Domain Info

bbc.co.uk ( 9 characters )

Domain Registrar : Nominet UK

Domain Created On Last Modified On Expires On
1996-07-31 2016-10-29 2025-12-13
20 years, 332 days old 0 years, 242 days ago 8 years, 167 days from today
20 years, 332 days old


Domain Name Servers used by bbc.co.uk
DNS Name IP Address
ns3.bbc.co.uk156.154.66.17
ns3.bbc.net.uk156.154.64.17
ns4.bbc.co.uk156.154.67.17
ns4.bbc.net.uk156.154.65.17


You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.