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crossway.org favicon Welcome  | Crossway.org crossway.org

Excellent Practice39
Improvement Could be Made8
Critical Issues to Attend4
Nov 18, 2019 03:27 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Move the 7 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     13
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   dog   fundraising   museum   television   video  

Title
Welcome | Crossway.org

Words count: 3    Unique Words: 3    Length: 23 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Crossway is a not-for-profit Christian ministry that publishes the ESV Bible and gospel-centered books.

Words count: 14    Length: 103 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Welcome | Crossway.org www.crossway.org/
Crossway is a not-for-profit Christian ministry that publishes the ESV Bible and gospel-centered books.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

amnesia  articles  bible  books  branch  brown  centered  christian  crossway  darkness  david  esv  evangelism  expected  gospel  historical  illuminated  journal  ministry  olive  pack  paperback  paul  pocket  profit  program  proverbs  psalms  publishes  reg  set  sign  study  suffers  testament  tracts  tripp  trutone  vest  view 

Top 20 Keywords
Total Terms Count: 181

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
bible 7 3.87%
esv 7 3.87%
crossway 4 2.21%
view 4 2.21%
books 4 2.21%
tracts 3 1.66%
pack 3 1.66%
reg 2 1.10%
expected 2 1.10%
darkness 2 1.10%
evangelism 2 1.10%
christian 2 1.10%
trutone 2 1.10%
paul 2 1.10%
tripp 2 1.10%
articles 2 1.10%
david 2 1.10%
testament 2 1.10%
program 2 1.10%
study 2 1.10%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
08000000062438

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(8)
New Bibles
View All
New Books
View All
New Tracts
View All
Bestsellers
View All
<EM> (6)Paul David Tripp
Gavin Ortlund
Herman Bavinck
Kevin DeYoung
Paul David Tripp
Connect with Us!
<STRONG> (24)Sign In
Bibles
Books
Tracts
Articles
ESV Vest Pocket New Testament with Psalms and Proverbs
ESV Illuminated Scripture Journal: Old Testament Set
ESV Study Bible
My Heart Cries Out
Theological Retrieval for Evangelicals
Christian Worldview
Marriage: Expecting the Expected
The Sources of True Change
Light Shines in the Darkness
The Biggest Story
ESV Study Bible
New Morning Mercies
Shop
Resources
About
Support
© 2001 – 2019 Crossway, USA


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
14.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://crossway.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://crossway.org/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.03 seconds - 170.07 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
0.73 s 0.01 s 0.01 s 0.00 s 0.41 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
5 Kb (5,102 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
5 Kb (5,102 bytes) 1 Kb (1,282 bytes) 4 Kb (3,820 bytes) 33.56 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
7 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.crossway.org/ and http://crossway.org are resolved to the same url :https://www.crossway.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://54.152.78.187 is forwarded to its domain name site https://www.crossway.org/.

URL Rewrite
Non SEO Friendly URLs
http://crossway.org/bibles/?sort=new
http://crossway.org/books/?sort=new
http://crossway.org/tracts/?sort=new
http://crossway.org/books/?sort=best_selling


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://crossway.org/books/?sort=best_selling


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
71 8 79


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 71
URL Anchor Text
http://crossway.org/customer/login/Sign In
http://crossway.org/
http://crossway.org/checkout/cart/
http://crossway.org/#
http://crossway.org/bibles/Bibles
http://crossway.org/books/Books
http://crossway.org/tracts/Tracts
http://crossway.org/articles/Articles
https://www.crossway.org/books/women-of-the-word-tpb-2/
https://www.crossway.org/...ne-suffers-from-historical-amnesia/What Happens when Doctrine Suf...
https://www.crossway.org/books/dont-waste-your-life-tpb-2/
https://www.crossway.org/bibles/esv-study-bible-case/
http://crossway.org/bibles/?sort=newView All
http://crossway.org/bible...new-testament-with-psalms-an-tru-6/
http://crossway.org/bible...new-testament-with-psalms-an-tru-6/ESV Vest Pocket New Testament ...
http://crossway.org/bible...-scripture-journal-old-testame-tpb/
http://crossway.org/bible...-scripture-journal-old-testame-tpb/ESV Illuminated Scripture Jour...
http://crossway.org/bibles/esv-study-bible-tru-7/
http://crossway.org/bibles/esv-study-bible-tru-7/ESV Study Bible
http://crossway.org/books/?sort=newView All
http://crossway.org/books/my-heart-cries-out-hcj/
http://crossway.org/books/my-heart-cries-out-hcj/My Heart Cries Out
http://crossway.org/authors/paul-tripp/Paul David Tripp
http://crossway.org/books...cal-retrieval-for-evangelicals-tpb/
http://crossway.org/books...cal-retrieval-for-evangelicals-tpb/Theological Retrieval for Evan...
http://crossway.org/authors/gavin-ortlund/Gavin Ortlund
http://crossway.org/books/christian-worldview-hcj/
http://crossway.org/books/christian-worldview-hcj/Christian Worldview
http://crossway.org/authors/herman-bavinck/Herman Bavinck
http://crossway.org/tracts/?sort=newView All
http://crossway.org/tract...riage-expecting-the-expected-tract/
http://crossway.org/tract...riage-expecting-the-expected-tract/Marriage: Expecting the Expect...
http://crossway.org/tracts/the-sources-of-true-change-tract/
http://crossway.org/tracts/the-sources-of-true-change-tract/The Sources of True Change
http://crossway.org/tract...light-shines-in-the-darkness-tract/
http://crossway.org/tract...light-shines-in-the-darkness-tract/Light Shines in the Darkness
http://crossway.org/books/?sort=best_sellingView All
http://crossway.org/books/the-biggest-story-hccase/
http://crossway.org/books/the-biggest-story-hccase/The Biggest Story
http://crossway.org/authors/kevin-deyoung/Kevin DeYoung
http://crossway.org/bibles/esv-study-bible-case/
http://crossway.org/bibles/esv-study-bible-case/ESV Study Bible
http://crossway.org/books/new-morning-mercies-hcj/
http://crossway.org/books/new-morning-mercies-hcj/New Morning Mercies
http://crossway.org/authors/paul-tripp/Paul David Tripp
http://crossway.org/books/Books
http://crossway.org/bibles/Bibles
http://crossway.org/custom-bibles/Custom Bible Program
http://crossway.org/tracts/Tracts
http://crossway.org/authors/Authors
http://crossway.org/donate/Donate
http://crossway.org/press-room/Press Room
http://crossway.org/blog-review/Blog Review Program
http://crossway.org/exam-request/Exam Copies
http://crossway.org/catalogs/Catalogs
http://crossway.org/articles/Articles
http://crossway.org/learn-more/Tools for Evangelism
http://crossway.org/who-we-are/Who We Are
http://crossway.org/history/History of Crossway
http://crossway.org/statement-of-faith/Statement of Faith
http://crossway.org/jobs/Jobs
http://crossway.org/policy/Privacy Policy
http://crossway.org/terms/Terms of Service
http://crossway.org/contact/Contact
http://crossway.org/#Live Chat
http://crossway.org/orders/Orders
http://crossway.org/faq/FAQ
http://crossway.org/submissions/Submissions
http://crossway.org/retail/Retail Partners
http://crossway.org/international/International Distributors
http://crossway.org/permissions/Permissions

External Links (link to pages on other websites) - 8
URL Anchor Text
https://facebook.com/CrosswayBooks
https://twitter.com/crossway
https://instagram.com/crosswaybooks
https://vimeo.com/crosswaymedia
https://youtube.com/crosswayvid
https://www.esv.org/translation/About the ESV
https://www.esv.org/Read Online
https://www.esv.org/resources/mobile-apps/Mobile Apps

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
12 12 0


Excellent! all images are associated with an ALT value.

Image URL - 12
URL ALT Text
https://static.crossway.org/products/medium/9781433565588.jpgESV Vest Pocket New Testament ...
https://static.crossway.org/products/medium/9781433568565.jpgESV Illuminated Scripture Jour...
https://static.crossway.org/products/medium/9781433567001.jpgESV Study Bible
https://static.crossway.org/products/medium/9781433556814.jpgMy Heart Cries Out
https://static.crossway.org/products/medium/9781433565267.jpgTheological Retrieval for Evan...
https://static.crossway.org/products/medium/9781433563195.jpgChristian Worldview
https://static.crossway.org/products/medium/9781682163979.jpgMarriage: Expecting the Expect...
https://static.crossway.org/products/medium/9781682163955.jpgThe Sources of True Change
https://static.crossway.org/products/medium/9781682163948.jpgLight Shines in the Darkness
https://static.crossway.org/products/medium/9781433542442.jpgThe Biggest Story
https://static.crossway.org/products/medium/9781433502415.jpgESV Study Bible
https://static.crossway.org/products/medium/9781433541384.jpgNew Morning Mercies


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://cloud.typography.com/7934312/734366/css/fonts.cssstylesheettext/css
http://crossway.org/static/css/output.469c22ac2a98.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
5 2 7


You have 5 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
http://crossway.org/static/js/output.ad07a6681443.jstext/javascript
http://crossway.org/static/js/output.1bf36c4ef354.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://crossway.org/blog-review/Blog Review Program


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-81419-1 Excellent! the website implements Google Analytics.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,745
  Facebook Shares 2,541
  Facebook Comments 395
  Tweets 3
  LinkedIn 39

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/CrosswayBooks
Twitter Accounthttps://twitter.com/crossway
Google+ PageNot Found


Trustworthiness
84

Excellent! the website has a good Trustworthiness Score (84/100).

84
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

95
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site crossway.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
75,036th most visited website in the world.
44,224th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - crossway.org) hosted on the same server as crossway.org (ip : 54.152.78.187).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 54.152.78.187) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 49 days old ( 1st registered on : 1996-09-29 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -323 days from today ( expires on : 1969-12-31 )



Domain Info
crossway.org ( 12 characters )

Domain Registrar : Public Interest Registry

Domain Created On Last Modified On Expires On
1996-09-29 1996-09-29 1969-12-31
23 years, 49 days old 23 years, 49 days ago -50 years, -323 days from today
23 years, 49 days old


Domain Name Servers used by crossway.org
DNS Name IP Address
ns2.crossway.org34.209.163.179
ns1.crossway.org34.207.16.95


Domain is going to expire in less than a year time (-50 years, -323 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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