thedistance.com

	Excellent Practice	27

	Improvement Could be Made	12

	Critical Issues to Attend	10

May 10, 2024 03:53 AM

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Detailed Reviews

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Title

The Distance Podcast

Words count: 3 Unique Words: 3 Length: 20 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

A podcast by Basecamp about longevity in business, featuring the stories of businesses that have endured for at least 25 years and the people who got them there.

Words count: 27 Length: 161 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

The Distance Podcast www.thedistance.com/
A podcast by Basecamp about longevity in business, featuring the stories of businesses that have endured for at least 25 years and the people who got them ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Words count: 0 Length: 0 characters keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

building business century chicago company customers decades distance episode family farm founded gallery generations history ice learned long manufacturing market mdash mini neighborhood opened owner podcast products rsquo running selling shop started store story takes today wanted women work year

Top 20 Keywords

Total Terms Count: 4,868

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
Keyword	In Body	Density
rsquo	141	2.90%
business	75	1.54%
year	40	0.82%
family	36	0.74%
chicago	30	0.62%
company	29	0.60%
store	21	0.43%
mdash	19	0.39%
opened	19	0.39%
running	19	0.39%
episode	17	0.35%
owner	17	0.35%
founded	17	0.35%
shop	15	0.31%
selling	15	0.31%
generations	15	0.31%
started	15	0.31%
neighborhood	13	0.27%
mini	13	0.27%
customers	13	0.27%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
1	1	88	0	0	0	0	0	0	0	0	90

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1> (1)
<H2> (1)	All fifty eight episodes:
<H3> (88)	Business Model Going to the Mattresses If It Ain't Baroque, Don't Fix It Troy Henikoff The Business Cycle, Part 2 The Business Cycle, Part 1 Steeped in History Make It Rain You Butter Believe It! Jungle Jim, I Presume? The Richest Man In Town All the Art That's Fit to Print Solo Act Diamonds Are Forever Neighborhood Fixture Clothes Call Help Wanted Test of Metal Party Foul Party in the Front, Business in the Back Cremains To Be Seen Home is Where the Hearse Is Stranger Things Job Preservation Uphill Climb The House that Russell Built The Man on the Wall Grateful Heads It's a Hardware Life Unchanging Gears Soy Meets World Soy You Bought a Tofu Factory Director's Cut Knife Work If You Can Get It Junk in the Trunk The Rubbish Boy Swan Song Mr. Freeze Code TH Humble Adobe A Lively Conversation, Part 2 A Lively Conversation, Part 1 Resurrection Mary Save the Last Dance Children of the Corn Funk Yeah! Keeping Those Refrigerators Running Fire Sale Closure Independent Women Cold Storage Rainbow Connection If These Cubicle Walls Could Talk Getting the Boot Bootstrapped and Proud Pulp Fixing Always Glad You Came A 102-Year Winning Streak Holiday Bow-nus Homestead for the Holidays Dance Marathon Chocoholic Anonymous Family Medicine Grave Matters The Bales Girls Ancient History, Modern Family Farming Like the Joneses The World's Largest Laundromat (Redux) Pipe Dreams It Soothes, It Heals, It Tingles Cheesecake, the Chicago Way High Fidelity Wholesale Changes Bonus Episode: Jason Fried Special Arrangements A Stitch In Time Auto Transmission All The Right Angles Freshly Pressed Second Cycle Time and Tide Life of Pie Guardians of the Gallery Not That Kind of Ghoul The Music Man Aloha from the Hala Kahiki The Bra Surgeon is in Chicago’s Last Tannery

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

52.6

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

the website does not have a RSS Feed.

Robots.txt

http://thedistance.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

0.21 seconds - 297.24 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
8.92 s	0.07 s	0.06 s	0.02 s	4.99 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

62 Kb (62,420 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
62 Kb (62,420 bytes)	35 Kb (35,314 bytes)	27 Kb (27,106 bytes)	130.28 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

1 Email Address (s************@2x.jpg) was detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites http://www.thedistance.com and http://thedistance.com are resolved to the same url :https://thedistance.basecamp.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

IP Canonicalization

IP address of the site http://204.62.114.117 is forwarded to https://thedistance.basecamp.com/, instead of to its domain name site thedistance.com.

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
90	7	97

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 90
URL	Anchor Text
http://thedistance.com/
http://thedistance.com/business-model/	Business Model
http://thedistance.com/going-to-the-mattresses/	Going to the Mattresses
http://thedistance.com/if-it-aint-baroque/	If It Ain't Baroque, Don't Fix...
http://thedistance.com/troy%20henikoff/	Troy Henikoff
http://thedistance.com/business-cycle-2/	The Business Cycle, Part 2
http://thedistance.com/business-cycle-1/	The Business Cycle, Part 1
http://thedistance.com/steeped-in-history/	Steeped in History
http://thedistance.com/make-it-rain/	Make It Rain
http://thedistance.com/you-butter-believe-it/	You Butter Believe It!
http://thedistance.com/jungle-jims/	Jungle Jim, I Presume?
http://thedistance.com/richest-man-in-town/	The Richest Man In Town
http://thedistance.com/all-the-art/	All the Art That's Fit to Prin...
http://thedistance.com/solo-act/	Solo Act
http://thedistance.com/diamonds-are-forever/	Diamonds Are Forever
http://thedistance.com/neighborhood-fixture/	Neighborhood Fixture
http://thedistance.com/clothes-call/	Clothes Call
http://thedistance.com/help-wanted/	Help Wanted
http://thedistance.com/test-of-metal/	Test of Metal
http://thedistance.com/party-foul/	Party Foul
http://thedistance.com/party-in-the-front/	Party in the Front, Business i...
http://thedistance.com/cremains-to-be-seen/	Cremains To Be Seen
http://thedistance.com/home-is-where-the-hearse-is/	Home is Where the Hearse Is
http://thedistance.com/stranger-things/	Stranger Things
http://thedistance.com/job-preservation/	Job Preservation
http://thedistance.com/uphill-climb/	Uphill Climb
http://thedistance.com/house-that-russell-built/	The House that Russell Built
http://thedistance.com/man-on-the-wall/	The Man on the Wall
http://thedistance.com/grateful-heads/	Grateful Heads
http://thedistance.com/hardware-life/	It's a Hardware Life
http://thedistance.com/unchanging-gears/	Unchanging Gears
http://thedistance.com/soy-meets-world/	Soy Meets World
http://thedistance.com/tofu-factory/	Soy You Bought a Tofu Factory
http://thedistance.com/directors-cut/	Director's Cut
http://thedistance.com/knife-work/	Knife Work If You Can Get It
http://thedistance.com/junk-in-the-trunk/	Junk in the Trunk
http://thedistance.com/the-rubbish-boy/	The Rubbish Boy
http://thedistance.com/swan-song/	Swan Song
http://thedistance.com/mr-freeze/	Mr. Freeze
http://thedistance.com/code-th/	Code TH
http://thedistance.com/humble-adobe/	Humble Adobe
http://thedistance.com/a-lively-conversation-2/	A Lively Conversation, Part 2
http://thedistance.com/a-lively-conversation-1/	A Lively Conversation, Part 1
http://thedistance.com/resurrection-mary/	Resurrection Mary
http://thedistance.com/save-the-last-dance/	Save the Last Dance
http://thedistance.com/children-of-the-corn/	Children of the Corn
http://thedistance.com/funk-yeah/	Funk Yeah!
http://thedistance.com/keeping-those-refrigerators-running/	Keeping Those Refrigerators Ru...
http://thedistance.com/fire-sale/	Fire Sale
http://thedistance.com/closure/	Closure
http://thedistance.com/independent-women/	Independent Women
http://thedistance.com/cold-storage/	Cold Storage
http://thedistance.com/rainbow-connection/	Rainbow Connection
http://thedistance.com/if-these-cubicle-walls-could-talk/	If These Cubicle Walls Could T...
http://thedistance.com/getting-the-boot/	Getting the Boot
http://thedistance.com/alcalas-western-wear/	Bootstrapped and Proud
http://thedistance.com/graphic-conservation/	Pulp Fixing
http://thedistance.com/uptown-tavern/	Always Glad You Came
http://thedistance.com/bowlers-journal/	A 102-Year Winning Streak
http://thedistance.com/holiday-bownus/	Holiday Bow-nus
http://thedistance.com/richardson-farm/	Homestead for the Holidays
http://thedistance.com/dance-marathon/	Dance Marathon
http://thedistance.com/silverland-bakery/	Chocoholic Anonymous
http://thedistance.com/merz-apothecary/	Family Medicine
http://thedistance.com/troost/	Grave Matters
http://thedistance.com/bales/	The Bales Girls
http://thedistance.com/harlan-berk/	Ancient History, Modern Family
http://thedistance.com/jones-farm/	Farming Like the Joneses
http://thedistance.com/worlds-largest-laundromat-redux/	The World's Largest Laundromat...
http://thedistance.com/carma-labs/	Pipe Dreams
http://thedistance.com/carmex/	It Soothes, It Heals, It Tingl...
http://thedistance.com/elis-cheesecake/	Cheesecake, the Chicago Way
http://thedistance.com/grado-labs/	High Fidelity
http://thedistance.com/wholesale-changes/	Wholesale Changes
http://thedistance.com/jason-fried/	Bonus Episode: Jason Fried
http://thedistance.com/ashland-addison-florist-co/	Special Arrangements
http://thedistance.com/richard-bennett-custom-tailors/	A Stitch In Time
http://thedistance.com/victory-auto-wreckers/	Auto Transmission
http://thedistance.com/ideal-box-co/	All The Right Angles
http://thedistance.com/hollymatic/	Freshly Pressed
http://thedistance.com/worlds-largest-laundromat/	Second Cycle
http://thedistance.com/van-dam-custom-boats/	Time and Tide
http://thedistance.com/thermal-bags-by-ingrid/	Life of Pie
http://thedistance.com/the-icon-group/	Guardians of the Gallery
http://thedistance.com/fantasy-costumes/	Not That Kind of Ghoul
http://thedistance.com/band-for-today/	The Music Man
http://thedistance.com/hala-kahiki/	Aloha from the Hala Kahiki
http://thedistance.com/tinas-closet/	The Bra Surgeon is in
http://thedistance.com/horween/	Chicago’s Last Tannery
http://thedistance.com/about/	meet the people who make The D...

External Links (link to pages on other websites) - 7
URL	Anchor Text
https://rework.fm	Listen to our new podcast, REW...
https://basecamp.com	Basecamp
https://itunes.apple.com/us/...e-distance/id964627137?mt=2&ls=1
https://play.google.com/musi...zzrcvvzsyco46udve?t=The_Distance
https://itunes.apple.com/us/...e-distance/id964627137?mt=2&ls=1
https://play.google.com/musi...zzrcvvzsyco46udve?t=The_Distance
https://basecamp.com/	brought to you by Basecamp

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
90	89	1

1 images do not have Alt values.

Image URL - 90
URL	ALT Text
http://thedistance.com/assets/images/general/the-distance.svg	The Distance
http://thedistance.com/assets/images/episodes/58.jpg	Business Model
http://thedistance.com/assets/images/episodes/57.jpg	Going to the Mattresses
http://thedistance.com/assets/images/episodes/56.jpg	If It Ain't Baroque, Don't Fix...
http://thedistance.com/assets/images/episodes/55.jpg	Troy Henikoff
http://thedistance.com/assets/images/episodes/54.jpg	The Business Cycle, Part 2
http://thedistance.com/assets/images/episodes/53.jpg	The Business Cycle, Part 1
http://thedistance.com/assets/images/episodes/52.jpg	Steeped in History
http://thedistance.com/assets/images/episodes/51.jpg	Make It Rain
http://thedistance.com/assets/images/episodes/50.jpg	You Butter Believe It!
http://thedistance.com/assets/images/episodes/49.jpg	Jungle Jim, I Presume?
http://thedistance.com/assets/images/episodes/48.jpg	The Richest Man In Town
http://thedistance.com/assets/images/episodes/47.jpg	All the Art That's Fit to Prin...
http://thedistance.com/assets/images/episodes/46.jpg	Solo Act
http://thedistance.com/assets/images/episodes/45.jpg	Diamonds Are Forever
http://thedistance.com/assets/images/episodes/44.jpg	Neighborhood Fixture
http://thedistance.com/assets/images/episodes/43.jpg	Clothes Call
http://thedistance.com/assets/images/episodes/42-5.jpg	Help Wanted
http://thedistance.com/assets/images/episodes/42.jpg	Test of Metal
http://thedistance.com/assets/images/episodes/41-5.jpg	Party Foul
http://thedistance.com/assets/images/episodes/41.jpg	Party in the Front, Business i...
http://thedistance.com/assets/images/episodes/40-5.jpg	Cremains To Be Seen
http://thedistance.com/assets/images/episodes/40.jpg	Home is Where the Hearse Is
http://thedistance.com/assets/images/episodes/39-5.jpg	Stranger Things
http://thedistance.com/assets/images/episodes/39.jpg	Job Preservation
http://thedistance.com/assets/images/episodes/38-5.jpg	Uphill Climb
http://thedistance.com/assets/images/episodes/38.jpg	The House that Russell Built
http://thedistance.com/assets/images/episodes/37-5.jpg	The Man on the Wall
http://thedistance.com/assets/images/episodes/37.jpg	Grateful Heads
http://thedistance.com/assets/images/episodes/36-5.jpg	It's a Hardware Life
http://thedistance.com/assets/images/episodes/36.jpg	Unchanging Gears
http://thedistance.com/assets/images/episodes/35-5.jpg	Soy Meets World
http://thedistance.com/assets/images/episodes/35.jpg	Soy You Bought a Tofu Factory
http://thedistance.com/assets/images/episodes/34-5.jpg	Director's Cut
http://thedistance.com/assets/images/episodes/34.jpg	Knife Work If You Can Get It
http://thedistance.com/assets/images/episodes/33-5.jpg	Junk in the Trunk
http://thedistance.com/assets/images/episodes/33.jpg	The Rubbish Boy
http://thedistance.com/assets/images/episodes/32-5.jpg	Swan Song
http://thedistance.com/assets/images/episodes/32.jpg	Mr. Freeze
http://thedistance.com/assets/images/episodes/31-5.jpg	Code TH
http://thedistance.com/assets/images/episodes/31.jpg	Humble Adobe
http://thedistance.com/assets/images/episodes/30-part2.jpg	A Lively Conversation, Part 2
http://thedistance.com/assets/images/episodes/30.jpg	A Lively Conversation, Part 1
http://thedistance.com/assets/images/episodes/29-5.jpg	Resurrection Mary
http://thedistance.com/assets/images/episodes/29.jpg	Save the Last Dance
http://thedistance.com/assets/images/episodes/28-5.jpg	Children of the Corn
http://thedistance.com/assets/images/episodes/28.jpg	Funk Yeah!
http://thedistance.com/assets/images/episodes/27-5.jpg	Keeping Those Refrigerators Ru...
http://thedistance.com/assets/images/episodes/27.jpg	Fire Sale
http://thedistance.com/assets/images/episodes/26-5.jpg	Closure
http://thedistance.com/assets/images/episodes/26.jpg	Independent Women
http://thedistance.com/assets/images/episodes/25-5.jpg	Cold Storage
http://thedistance.com/assets/images/episodes/25.jpg	Rainbow Connection
http://thedistance.com/assets/images/episodes/24.jpg	If These Cubicle Walls Could T...
http://thedistance.com/assets/images/episodes/23-5.jpg	Getting the Boot
http://thedistance.com/assets/images/episodes/23.jpg	Bootstrapped and Proud
http://thedistance.com/assets/images/episodes/22.jpg	Pulp Fixing
http://thedistance.com/assets/images/episodes/21.jpg	Always Glad You Came
http://thedistance.com/assets/images/episodes/20.jpg	A 102-Year Winning Streak
http://thedistance.com/assets/images/episodes/19-5.jpg	Holiday Bow-nus
http://thedistance.com/assets/images/episodes/19.jpg	Homestead for the Holidays
http://thedistance.com/assets/images/episodes/18.jpg	Dance Marathon
http://thedistance.com/assets/images/episodes/17.jpg	Chocoholic Anonymous
http://thedistance.com/assets/images/episodes/16.jpg	Family Medicine
http://thedistance.com/assets/images/episodes/15.jpg	Grave Matters
http://thedistance.com/assets/images/episodes/14.jpg	The Bales Girls
http://thedistance.com/assets/images/episodes/13.jpg	Ancient History, Modern Family
http://thedistance.com/assets/images/episodes/12.jpg	Farming Like the Joneses
http://thedistance.com/assets/images/episodes/1.jpg	The World's Largest Laundromat...
http://thedistance.com/assets/images/episodes/11.jpg	Pipe Dreams
http://thedistance.com/assets/images/episodes/10.jpg	It Soothes, It Heals, It Tingl...
http://thedistance.com/assets/images/episodes/9.jpg	Cheesecake, the Chicago Way
http://thedistance.com/assets/images/grado/header-thumb.jpg	High Fidelity
http://thedistance.com/assets/images/episodes/7.jpg	Wholesale Changes
http://thedistance.com/assets/images/episodes/6-5.jpg	Bonus Episode: Jason Fried
http://thedistance.com/assets/images/ashlandaddison/header-thumb.jpg	Special Arrangements
http://thedistance.com/assets/images/richardbennett/header-thumb.jpg	A Stitch In Time
http://thedistance.com/assets/images/victory/header-thumb.jpg	Auto Transmission
http://thedistance.com/assets/images/ideal/header-thumb.jpg	All The Right Angles
http://thedistance.com/assets/images/hollymatic/header-thumb.jpg	Freshly Pressed
http://thedistance.com/assets/images/laundromat/header-thumb.jpg	Second Cycle
http://thedistance.com/assets/images/vandam/header-thumb.jpg	Time and Tide
http://thedistance.com/assets/images/thermalbags/header-thumb.jpg	Life of Pie
http://thedistance.com/assets/images/icongroup/header-thumb.jpg	Guardians of the Gallery
http://thedistance.com/assets/images/fantasycostumes/header-thumb.jpg	Not That Kind of Ghoul
http://thedistance.com/assets/images/bandfortoday/header-thumb.jpg	The Music Man
http://thedistance.com/assets/images/halakahiki/header-thumb.jpg	Aloha from the Hala Kahiki
http://thedistance.com/assets/images/tinascloset/header-thumb.jpg	The Bra Surgeon is in
http://thedistance.com/assets/images/horween/header-thumb.jpg	Chicago’s Last Tannery
http://thedistance.com/assets/images/general/basecamp.svg

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
0	1	1

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL	rel	type
http://thedistance.com/assets/stylesheets/style.css	stylesheet	text/css

Script

Scripts Block In Same Page	Links to External Script Files	Total
1	1	2

You have 1 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 1
Script URL	Type
https://basecamp.com/js/script.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Your site is not integrated with Facebook, Twitter or Google+.

Facebook Page	Not Found
Twitter Account	Not Found
Google+ Page	Not Found

Trustworthiness

0

No Trustworthiness Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site thedistance.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

Your site is not among the most visited 1 million websites in the world.

Websites On Same Server

Excellent! You domain thedistance.com is the only one hosted on the server (ip : 204.62.114.117).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 204.62.114.117) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

25 years, 186 days old ( 1st registered on : 1998-11-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

1 year, 177 days from today ( expires on : 2025-11-04 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info

thedistance.com ( 15 characters )

Domain Registrar : CloudFlare, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
1998-11-06	2024-03-07	2025-11-04
25 years, 186 days old	0 years, 64 days ago	1 year, 177 days from today

25 years, 186 days old

Domain Name Servers used by thedistance.com
DNS Name	IP Address
merlin.ns.cloudflare.com	172.64.33.205
serena.ns.cloudflare.com	172.64.32.220

You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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