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ivillage.com favicon ivillage.com

Excellent Practice36
Improvement Could be Made8
Critical Issues to Attend8
Jan 28, 2020 10:51 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 135 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Create RSS feed for your site.
  • Configure the server so that your site IP http://23.218.112.127 is redirected to the domain name site ivillage.com.
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Detailed Reviews

Related Category
Most related categories of this website.

comics   courses   nutrition   planet   television   tutorials   video   wars  

Title
Latest News, Videos & Guest Interviews from the Today Show on NBC | TODAY

Words count: 12    Unique Words: 12    Length: 73 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.

Words count: 15    Length: 81 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Latest News, Videos & Guest Interviews from the Today ... www.ivillage.com/
Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  anchors  content  cynthia  digital  eyes  gaga’s  guest  helps  informationterms  innoyesrate  interested  interviews  i’m  lady  latest  marathon  minute  mom  moremore  nbc  news  newsnoyesthe  personal  pop  quoted  raising  reveals  sell  series  serieswatch  serviceclosed  star  storetoday  stories  tips  today  understand  universalfeedbackthe  videos 

Top 20 Keywords
Total Terms Count: 91

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
today 4 4.40%
nbc 3 3.30%
latest 3 3.30%
videos 3 3.30%
mom 2 2.20%
news 2 2.20%
anchors 2 2.20%
helps 2 2.20%
quoted 1 1.10%
stories 1 1.10%
guest 1 1.10%
interviews 1 1.10%
digital 1 1.10%
serieswatch 1 1.10%
series 1 1.10%
minute 1 1.10%
reveals 1 1.10%
moremore 1 1.10%
eyes 1 1.10%
lady 1 1.10%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1935150000000150

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
On the Show

<H2>

(93)
Top stories
Sports
New information emerges about helicopter crash that killed Kobe Bryant
Coronavirus
U.S. plans to evacuate citizens from coronavirus epicenter as deaths spike
Dads
Kobe Bryant loved being a 'girl dad,' and this touching story explains why
Kimmel, Fallon and more late-night hosts tearfully remember ‘superhero’ Kobe Bryant
Impeachment Inquiry
Trump's Senate impeachment trial: What happened on Day 6
News
Fotis Dulos, charged in murder of missing wife Jennifer, attempted suicide
Parents
Idaho mom and new husband found in Hawaii, kids still missing
Heard it on TODAY
Trends
Cheetos just released a teaser for its 1st Super Bowl ad in 10 years – and it stars MC Hammer
Trends
Watch Jimmy Fallon's hilarious fitness journey in Super Bowl commercial
Entertaining
Kansas City and San Francisco-themed recipes to make for the Super Bowl
Pets & Animals
See the adorable cats appearing in the Kitten Bowl
Top stories
Sports
New information emerges about helicopter crash that killed Kobe Bryant
Coronavirus
U.S. plans to evacuate citizens from coronavirus epicenter as deaths spike
Dads
Kobe Bryant loved being a 'girl dad,' and this touching story explains why
Kimmel, Fallon and more late-night hosts tearfully remember ‘superhero’ Kobe Bryant
Impeachment Inquiry
Trump's Senate impeachment trial: What happened on Day 6
News
Fotis Dulos, charged in murder of missing wife Jennifer, attempted suicide
Parents
Idaho mom and new husband found in Hawaii, kids still missing
Heard it on TODAY
Trends
Cheetos just released a teaser for its 1st Super Bowl ad in 10 years – and it stars MC Hammer
Trends
Watch Jimmy Fallon's hilarious fitness journey in Super Bowl commercial
Entertaining
Kansas City and San Francisco-themed recipes to make for the Super Bowl
Pets & Animals
See the adorable cats appearing in the Kitten Bowl
Heard it on TODAY
Tuesday, January 28
Monday, January 27
ShoppingShop now
Style
Beauty
Home
Bestsellers
Beauty
Parents
Beauty
Home
Beauty
Parents
Style
Style
Style
Lifestyle & Fitness
Home
Beauty
Travel
Style
Style
Style
Trending
Celeb style
Kate Middleton looks chic (and windswept!) in a tweed skirt suit
Awards
Here's what the Oscars looked like 30 years ago
'Saved by the Bell' reboot casts Zack and Jessie's kids
Celeb style
Blake Lively wears corset 4 months after giving birth: 'I gotta get this thing off'
Pop Culture
Irina Shayk talks about split with Bradley Cooper in new interview
Lifestyle
Breakfast
Watch out, Chick-fil-A! McDonald’s debuts 2 new chicken sandwiches
Health & Wellness
Rare disorder can turn fingers, toes blue or white when it's cold
Entertaining
4 healthy Super Bowl recipes with surprising superfoods
Start TODAY
TODAY Anchors' Digital Series
More To Discover

<H3>

(51)
Sections
Show
More
Follow today
Husband of coach killed in Kobe Bryant crash speaks out: ‘She was extraordinary’
Justin Timberlake's last conversation with Kobe Bryant was about fatherhood
What is the new coronavirus? What you need to know about the dangerous respiratory illness
Coronavirus in the U.S.: Map of where the virus has been confirmed across the country
Gianna Bryant honored at UConn women's game: Her dream team is 'heartbroken'
Heartbreaking drawing shows Kobe Bryant and 13-year-old daughter Gianna in heaven
Ellen DeGeneres cries, tells everyone to ‘celebrate life’ after Kobe Bryant’s death
See Kobe Bryant's teammate, who lost family in 1993 tragedy, tearfully reflect on grief
Bolton book revelations spur new demands for witnesses at impeachment trial
Husband of coach killed in Kobe Bryant crash speaks out: ‘She was extraordinary’
Justin Timberlake's last conversation with Kobe Bryant was about fatherhood
What is the new coronavirus? What you need to know about the dangerous respiratory illness
Coronavirus in the U.S.: Map of where the virus has been confirmed across the country
Gianna Bryant honored at UConn women's game: Her dream team is 'heartbroken'
Heartbreaking drawing shows Kobe Bryant and 13-year-old daughter Gianna in heaven
Ellen DeGeneres cries, tells everyone to ‘celebrate life’ after Kobe Bryant’s death
See Kobe Bryant's teammate, who lost family in 1993 tragedy, tearfully reflect on grief
Bolton book revelations spur new demands for witnesses at impeachment trial
Get the perfect Valentine’s Day gift with up to 80% off Steals and Deals
This $5 mascara is my secret to lashes so long they look fake
Amazon’s Fire TV Stick is on sale for $25 — just in time for the Super Bowl
Interested in a book you saw on TODAY? Learn more here
The best drugstore eye creams, according to professionals
20 Valentine's Day gifts kids will love
6 products to help boost hand and nail health this winter
Over 4,000 people love this bestselling weighted blanket on Amazon
This affordable cuticle oil has saved thousands from dry and cracked skin
5 reasons your child should read graphic novels
The Everlane leggings with a 33,000-person waitlist are finally here
These $25 jeans pull on like leggings and have a slimming effect
These are the best buys from Nordstrom under $50 right now
Apple AirPods are down to their lowest price ever on Amazon
19 useful home products that will help you be more eco-friendly
This smudge-proof eyeliner stamp creates a perfect wing in seconds
5 warm weather getaways to escape the winter weather
This $14 bestselling tote bag has space for everything you need
10 stylish boots that will keep your feet warm and dry this winter
Kate Middleton's dazzling $10 earrings are finally back in stock
7 food freebies and deals you can score before Super Bowl Sunday
10 must-have Trader Joe's items for your Super Bowl party
Valerie Bertinelli shares the one small thing that helps her stay positive
Valerie Bertinelli's favorite healthy dinner is this turkey meatloaf and simple salad
Valerie Bertinelli: 'I'm on a mission to know what true joy feels like'
5 small things to do every morning for a mindful day
Join the Start TODAY February challenge!
Lady Gaga’s mom, Cynthia, reveals secrets to raising a pop star

<H4>

(5)
TODAY Originals
Eat Better TODAY
Diet & Fitness
Mind & Body
Diet & Fitness


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
9.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://ivillage.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://ivillage.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.38 seconds - 190.48 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
10.34 s 0.08 s 0.07 s 0.02 s 5.79 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
72 Kb (72,381 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
72 Kb (72,381 bytes) 1 Kb (834 bytes) 72 Kb (71,547 bytes) 1.17 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
135 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.ivillage.com and http://ivillage.com are resolved to the same url :https://www.today.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://23.218.112.127 is forwarded to https://www.today.com/, instead of to its domain name site ivillage.com.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
0 335 335


Too many links (335), it may be considered as spam!

Internal Links (link to pages within this domain) - 0
URL Anchor Text

External Links (link to pages on other websites) - 335
URL Anchor Text
https://www.today.comTODAY
https://www.nbcnews.comNBC News
https://www.msnbc.comMSNBC
https://www.today.com
https://www.today.com/on-the-showOn The Show
https://www.today.com/foodFood
https://www.today.com/shopShop
https://www.today.com/healthHealth & Wellness
https://www.today.com/parentsParents
https://www.today.com/homeHome
https://www.today.com/styleStyle
https://www.today.com/popculturePop Culture
https://www.today.com
https://www.today.com/foodFood
https://www.today.com/styleStyle
https://www.today.com/healthHealth & Wellness
https://www.today.com/parentsParenting
https://www.today.com/homeHome
https://www.today.com/popculturePop Culture
https://www.today.com/label/shoppingShop
https://www.today.com/videoVideos
https://www.today.com/on-the-showTODAY
https://www.today.com/3rd-hour-today3rd Hour of TODAY
https://www.today.com/hoda-and-jennaTODAY with Hoda & Jenna
https://www.today.com/weekend-todayWeekend TODAY
https://www.today.com/sunday-todaySunday TODAY with Willie Geist
https://www.nbc.com/today?nbc=1Watch Full Episodes
https://www.today.com/newsNews
https://www.today.com/petsPets & Animals
https://www.today.com/trendingTrending
https://www.today.com/concert-seriesCiti Concert Series
https://www.today.com/food/recipesRecipes
https://secure.today.com/_tps/accounts/newslettersNewsletters
http://community.today.com/parentingteamParenting Team
https://www.today.com/one-small-thingOne Small Thing
https://www.today.com/money/your-money/careersCareers
https://www.today.com/moneyMoney
http://community.today.com/foodclubFood Club
https://www.today.com/originalsTODAY Original Videos
https://www.today.com/label/craftsyTODAY Classes
https://coupons.today.comCoupons
https://www.facebook.com/today
https://www.instagram.com/todayshow
https://www.twitter.com/TODAYshow
https://www.snapchat.com/add/todayshow
https://www.pinterest.com/todayshow
https://secure.today.com/_tps/accounts/newsletters
https://www.today.com/newsSee All
https://www.today.com/vid...that-killed-kobe-bryant-77694021700
https://www.today.com/news/sportsSports
https://www.today.com/vid...that-killed-kobe-bryant-77694021700
https://www.today.com/vid...that-killed-kobe-bryant-77694021700New information emerges about ...
https://www.today.com/new...helicopter-crash-speaks-out-t172543Husband of coach killed in Kob...
https://www.today.com/pop...bryant-was-about-fatherhood-t172599Justin Timberlake's last conve...
https://www.nbcnews.com/n...-s-plans-evacuate-citizens-n1124476Anthony Wallace / AFP - Getty ...
https://www.nbcnews.com/health/coronavirusCoronavirus
https://www.nbcnews.com/n...-s-plans-evacuate-citizens-n1124476U.S. plans to evacuate citizen...
https://www.today.com/hea...owing-2nd-confirmed-us-case-t172496What is the new coronavirus? W...
https://www.nbcnews.com/h...-has-been-confirmed-across-n1124546Coronavirus in the U.S.: Map o...
https://www.today.com/par...-dad-elle-duncan-s-touching-t172626kobebryant/Instagram
https://www.today.com/parents/dadsDads
https://www.today.com/par...-dad-elle-duncan-s-touching-t172626Kobe Bryant loved being a 'gir...
https://www.today.com/new...-honored-uconn-women-s-game-t172616Gianna Bryant honored at UConn...
https://www.today.com/par...picted-heaven-heartbreaking-t172540Heartbreaking drawing shows Ko...
https://www.today.com/pop...-hosts-remember-kobe-bryant-t172615Jimmy Kimmel Live/ Youtube
https://www.today.com/popculture/tvTV
https://www.today.com/pop...-hosts-remember-kobe-bryant-t172615Kimmel, Fallon and more late-n...
https://www.today.com/new...rate-life-after-kobe-bryant-t172614Ellen DeGeneres cries, tells e...
https://www.today.com/new...ian-shaw-tearfully-reflects-t172549See Kobe Bryant's teammate, wh...
https://www.nbcnews.com/p...-trial-what-happened-day-6-n1124256U.S. Senate TV / via Reuters
https://www.nbcnews.com/Trump-impeachment-inquiryImpeachment Inquiry
https://www.nbcnews.com/p...-trial-what-happened-day-6-n1124256Trump's Senate impeachment tri...
https://www.today.com/vid...es-at-impeachment-trial-77695557533Bolton book revelations spur n...
https://www.today.com/new...-jennifer-attempted-suicide-t172654Erik Trautmann / AP
https://www.today.com/newsNews
https://www.today.com/new...-jennifer-attempted-suicide-t172654Fotis Dulos, charged in murder...
https://www.today.com/par...d-hawaii-kids-still-missing-t172602NBC
https://www.today.com/parentsParents
https://www.today.com/par...d-hawaii-kids-still-missing-t172602Idaho mom and new husband foun...
https://www.today.com/on-the-showSee All
https://www.today.com/foo...mmercial-features-mc-hammer-t171936Cheetos/ Youtube
https://www.today.com/food/trendsTrends
https://www.today.com/foo...mmercial-features-mc-hammer-t171936Cheetos just released a teaser...
https://www.today.com/foo...urney-super-bowl-commercial-t172590Michelob ULTRA
https://www.today.com/food/trendsTrends
https://www.today.com/foo...urney-super-bowl-commercial-t172590Watch Jimmy Fallon's hilarious...
https://www.today.com/foo...o-themed-super-bowl-recipes-t172570Nathan Congleton / TODAYTODAY
https://www.today.com/food/entertainingEntertaining
https://www.today.com/foo...o-themed-super-bowl-recipes-t172570Kansas City and San Francisco-...
https://www.today.com/vid...ring-in-the-kitten-bowl-77703237872
https://www.today.com/petsPets & Animals
https://www.today.com/vid...ring-in-the-kitten-bowl-77703237872
https://www.today.com/vid...ring-in-the-kitten-bowl-77703237872See the adorable cats appearin...
https://www.today.com/newsSee All
https://www.today.com/vid...that-killed-kobe-bryant-77694021700
https://www.today.com/news/sportsSports
https://www.today.com/vid...that-killed-kobe-bryant-77694021700
https://www.today.com/vid...that-killed-kobe-bryant-77694021700New information emerges about ...
https://www.today.com/new...helicopter-crash-speaks-out-t172543Husband of coach killed in Kob...
https://www.today.com/pop...bryant-was-about-fatherhood-t172599Justin Timberlake's last conve...
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
13 0 13


Alt values are missing for all the images (13), it will be hard for search engines to include your site for image searches!

Image URL - 13
URL ALT Text
https://media4.s-nbcnews....d_v2_4430f66e4555be0684b8f4bf6875e1e8.focal-120x180.jpg
https://media2.s-nbcnews....e_v2_4430f66e4555be0684b8f4bf6875e1e8.focal-120x180.jpg
https://media3.s-nbcnews....s_v2_4430f66e4555be0684b8f4bf6875e1e8.focal-120x180.jpg
https://media3.s-nbcnews....g_v2_4430f66e4555be0684b8f4bf6875e1e8.focal-120x180.jpg
https://media3.s-nbcnews....e_v2_4430f66e4555be0684b8f4bf6875e1e8.focal-120x180.jpg
https://media2.s-nbcnews....e_v2_4430f66e4555be0684b8f4bf6875e1e8.focal-120x180.jpg
https://media4.s-nbcnews....p_v2_4430f66e4555be0684b8f4bf6875e1e8.focal-120x180.jpg
https://media3.s-nbcnews....s_v2_4430f66e4555be0684b8f4bf6875e1e8.focal-120x180.jpg
https://media4.s-nbcnews....ay_4bc7d2146c228dd9a02a3c15b38527d0.10000;74;7;80;3.png
https://media3.s-nbcnews....ur_9370906f7c40d78db8842bc0c3e628a7.10000;74;7;80;3.png
https://media3.s-nbcnews....na_00d9547321553d5a5f55c2b3973c514b.10000;74;7;80;3.png
https://media4.s-nbcnews....nu_94be02e0ac821819fdb22a090c28163f.10000;74;7;80;3.png
https://media2.s-nbcnews....st_4bc7d2146c228dd9a02a3c15b38527d0.10000;74;7;80;3.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 8 8


Too many (8) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 8
Stylesheet URL rel type
https://nodeassets.nbcnews.com/assets/header-footer/1.3.15/today/header.cssstylesheet
https://nodeassets.nbcnews.com/assets/header-footer/1.3.15/today/footer.cssstylesheet
https://nodeassets.nbcnews.com/assets/fonts/shared/fontface.cssstylesheet
https://nodeassets.nbcnews.com/assets/header-footer/1.3.15/icons.cssstylesheet
https://nodeassets.nbcnews.com/assets/fonts/shared/fontface.cssstylesheet
https://ndassets.s-nbcnews.com/main-62842bec.cssstylesheettext/css
https://ndassets.s-nbcnews.com/print-c046a1e2.cssstylesheettext/css
https://ndassets.s-nbcnews.com/today-6fbae7e4.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
15 5 20


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
https://ndassets.s-nbcnews.com/ads-82364914fae03a49b18e.js
https://ndassets.s-nbcnews.com/manifest-8c5a0ce249309176bffa.js
https://ndassets.s-nbcnews.com/node_static_22dbc7ea9b12e8750bee.js
https://ndassets.s-nbcnews.com/main-65e83c0cb7f9d2be3514.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.nbcnews.comNBC News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
32
Fair Enough! number of root domains (32) linked to your site ivillage.com could be improved.

32
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 769
  Facebook Shares 1,699
  Facebook Comments 463
  Tweets 1,210
  LinkedIn 209

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/today
Twitter Accounthttps://www.twitter.com/TODAYshow
Google+ PageNot Found


Trustworthiness
87

Excellent! the website has a good Trustworthiness Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
81 Excellent! the website has a good Child Safe Score (81/100).

81
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ivillage.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
73,518th most visited website in the world.
19,994th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - ivillage.com) hosted on the same server as ivillage.com (ip : 23.218.112.127).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.218.112.127) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 217 days old ( 1st registered on : 1995-07-26 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 146 days from today ( expires on : 2021-07-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
ivillage.com ( 12 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-07-26 1995-07-26 2021-07-24
24 years, 217 days old 24 years, 217 days ago 1 year, 146 days from today
24 years, 217 days old


Domain Name Servers used by ivillage.com
DNS Name IP Address
ns1.today.com50.204.7.243
ns2.today.com50.204.7.253
nsa1.today.com54.200.82.65
nsa2.today.com54.208.199.200


You have a nice choice of domain name, which is of a right length (12 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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