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newtonsoftware.com favicon newtonsoftware.com

Excellent Practice30
Improvement Could be Made12
Critical Issues to Attend9
Oct 27, 2019 04:13 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 21 inline css components to an external style sheet file.
  • Remove the 2 plain text email addresses from your page.
  • Add more authoritative back-links for your site.
  • Add more authoritative back-links for your site.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     33
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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   database   dog   fundraising   social   software   tools  

Applicant Tracking System (ATS) & Recruiting Software | Newton Software

Words count: 8    Unique Words: 7    Length: 71 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Software 2

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Newton Software is a leading applicant tracking system (ats) and recruitment software designed by recruiters. Trusted by thousands of companies to help find quality candidates and manage the entire recruiting process.

Words count: 31    Length: 217 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Applicant Tracking System (ATS) & Recruiting Software | ... www.newtonsoftware.com/
Newton Software is a leading applicant tracking system (ats) and recruitment software designed by recruiters. Trusted by thousands of companies to help ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

applicant  ats  candidate  careers  collaborate  create  customer  day  designed  download  experience  features  free  guides  hiring  interview  it’s  job  login  manage  newton  offer  onboard  person  pricing  process  professionals  recruiting  signs  software  success  support  team  templates  time  toolkit  tracking  trusted  working  year 

Top 20 Keywords
Total Terms Count: 913

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
recruiting 28 3.07%
applicant 21 2.30%
hiring 20 2.19%
newton 18 1.97%
tracking 17 1.86%
software 12 1.31%
manage 12 1.31%
ats 10 1.10%
guides 10 1.10%
process 9 0.99%
job 9 0.99%
time 6 0.66%
team 5 0.55%
experience 5 0.55%
download 5 0.55%
create 5 0.55%
interview 5 0.55%
offer 5 0.55%
candidate 5 0.55%
signs 4 0.44%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


An Applicant Tracking System Designed by Recruiters


Successful recruiting is a series of orchestrated events
Attract and Engage
Interview and Collaborate
Offer and Onboard
Ready to make Newton your next hire?
Why Newton’s Applicant Tracking System?
Have questions about Pricing?
Improve Your Recruiting
The Ultimate Hiring Toolkit
The Complete Guide to Buying an Applicant Tracking System
13 Signs You Need a New ATS
What is an Applicant Tracking System?


Attract and Engage
Interview and Collaborate
Offer and Onboard
Product innovation
Personal support
Built for you
Knowledge Base Login


<B> (1)An Applicant Tracking System Designed by Recruiters
<STRONG> (6)Holly Pearson
Personal support
Built for you
Gwen Keller
Miriam Lea
Ashley Reimiller

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

https://newtonsoftware.com/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://newtonsoftware.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://newtonsoftware.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 166.19 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.14 s 0.02 s 0.01 s 0.00 s 1.20 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
15 Kb (14,957 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
15 Kb (14,957 bytes) 7 Kb (7,125 bytes) 8 Kb (7,832 bytes) 90.97 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
21 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
2 Email Addresses (s******@newtonsoftware.com, s****@newtonsoftware.com) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.newtonsoftware.com and http://newtonsoftware.com are resolved to the same url :https://newtonsoftware.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
47 13 60

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 47
URL Anchor Text
https://newtonsoftware.com/demo-request/Request a Demo
http://newtonsoftware.com/demo-request/Help me hire
https://newtonsoftware.com/features/branded-career-pages/Careers Pages
https://newtonsoftware.com/features/free-job-postings/Free Job Postings
https://newtonsoftware.com/features/online-job-applications/Online Job Applications
https://newtonsoftware.com/feat...es/employee-social-referrals/Employee Referrals
https://newtonsoftware.com/features/resume-parsing/Resume Parsing
https://newtonsoftware.com/features/agency-manager/Agency Manager
https://newtonsoftware.com/feat...recruiting-emails-automation/Email Templates & Automation
https://newtonsoftware.com/features/hiring-manager-tools/Tools for Hiring Managers
https://newtonsoftware.com/features/interview-scorecards/Interview Guides and Scorecard...
https://newtonsoftware.com/features/recruiting-dashboards/Recruiting Dashboards
https://newtonsoftware.com/features/interview-scheduling/Outlook & Gmail Interview Sche...
https://newtonsoftware.com/feat...anced-candidate-search-tools/Advanced Candidate Search
https://newtonsoftware.com/features/job-offer-approvals/Approval Processes
https://newtonsoftware.com/features/job-offer-management/Easily Create Job Offer Letter...
https://newtonsoftware.com/feat...integrated-background-checks/Background Checks
https://newtonsoftware.com/features/eeo-ofccp-compliance/EEOC & OFCCP Compliance
https://newtonsoftware.com/feat...cruiting-analytics-reporting/Reporting & Analytics
https://newtonsoftware.com/features/new-hire-onboarding/New Hire Onboarding
http://newtonsoftware.com/demo-request/Request a Demo
http://newtonsoftware.com/demo-request/Help Me with Pricing
http://newtonsoftware.com/resourcesView All Resources
https://newtonsoftware.com/reso...an-applicant-tracking-system/CRM for Recruiting and Hiring
http://newtonsoftware.com/applicant-privacy-policy/Privacy Policy
http://newtonsoftware.com/sitemapSite Map
https://newtonsoftware.com/integrations-partnerships/Integrations & Partnerships
https://newtonsoftware.com/structured-hiring/Structured Hiring
https://newtonsoftware.com/ats-guide/ATS Guide

External Links (link to pages on other websites) - 13
URL Anchor Text
https://go.paycor.com/NResourceCenter-13SignsforATS_LP.htmlGet the 13 Signs You Need An A...
https://go.paycor.com/NResource...UlitmateHiringtoolkit_LP.htmlThe Ultimate Hiring Toolkit
https://go.paycor.com/NResource...UlitmateHiringtoolkit_LP.htmlDownload Toolkit
https://go.paycor.com/NResource...nter-ATSbuyingGuideLP_LP.htmlThe Complete Guide to Buying a...
https://go.paycor.com/NResource...nter-ATSbuyingGuideLP_LP.htmlDownload eBook
https://go.paycor.com/NResourceCenter-13SignsforATS_LP.html13 Signs You Need a New ATS
https://go.paycor.com/NResourceCenter-13SignsforATS_LP.htmlDownload eBook

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
18 8 10

10 images do not have Alt values.

Image URL - 18
https://2bbhfjfcid71r1htu46fdnn...on-software/library/images/newton-paycor-logo.svgNewton Software
https://2bbhfjfcid71r1htu46fdnn...etdna-ssl.com/wp-content/uploads/2017/05/01-1.pngAttract and Engage
https://2bbhfjfcid71r1htu46fdnn...etdna-ssl.com/wp-content/uploads/2017/05/02-1.pngCollaborate and Interview
https://2bbhfjfcid71r1htu46fdnn...etdna-ssl.com/wp-content/uploads/2017/05/03-1.pngOffer and Onboard
https://2bbhfjfcid71r1htu46fdnn...ntent/uploads/2017/05/icon-product-innovation.pngProduct Innovation
https://2bbhfjfcid71r1htu46fdnn...content/uploads/2017/05/icon-personal-support.pngPersonal Support
https://2bbhfjfcid71r1htu46fdnn...wp-content/uploads/2017/05/icon-built-for-you.pngBuilt for you
https://2bbhfjfcid71r1htu46fdnn...on-software/library/images/newton-paycor-logo.svgNewton Software

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
3 14 17

Too many (14) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 14
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
30 14 44

Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (34) linked to your site newtonsoftware.com could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 10
  Facebook Shares 33
  Facebook Comments 4
  Tweets 9
  LinkedIn 34

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/NewtonSoftware/
Twitter Accounthttps://twitter.com/NewtonSoftware
Google+ PageNot Found


No Trustworthiness Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site newtonsoftware.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
49,051th most visited website in the world.
13,618th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - newtonsoftware.com, knightrealestate.com) hosted on the same server as newtonsoftware.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
14 years, 212 days old ( 1st registered on : 2005-04-19 )

excellent, the domain age is old enough.

Domain Expires
2 years, 152 days from today ( expires on : 2022-04-19 )

domain is expiring soon.

Domain Info
newtonsoftware.com ( 18 characters )

Domain Registrar : Amazon Registrar, Inc.

Domain Created On Last Modified On Expires On
2005-04-19 2017-09-05 2022-04-19
14 years, 212 days old 2 years, 73 days ago 2 years, 152 days from today
14 years, 212 days old

Domain Name Servers used by newtonsoftware.com
DNS Name IP Address

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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