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nytimes.com favicon nytimes.com

Excellent Practice37
Improvement Could be Made9
Critical Issues to Attend7
Jan 7, 2019 02:23 PM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 10 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • ...     24
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Detailed Reviews

Related Category
Most related categories of this website.

careers   culture   media   multimedia   news   politics   sports   stories  

Title
Breaking News, World News & Multimedia - The New York Times

Words count: 9    Unique Words: 8    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more at nytimes.com.

Words count: 26    Length: 183 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Breaking News, World News & Multimedia - The New York ... www.nytimes.com/
The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Donald Trump, Sarah Huckabee Sanders, Nancy Pelosi, Closings, US Politics, Border Wall, Border Fence, Immigration, Jared Kushner, Stephen Miller, Mike Pence, Federal Taxes, Rebates Refunds, Tax, IRS, John Bolton, Syria, US Foreign Policy, ISIS;ISIL;Islamic State, Pentagon, US Military, Turkey, Benjamin Netanyahu, Israel, Recep Tayyip Erdogan, Kurdish, Mick Mulvaney, College, University of South Carolina, Appointments and Executive Changes, Rumors and Misinformation, Senate races, Russian meddling in 2016 election, Doug Jones, Roy S Moore, Social Media, Campaign advertising, Facebook, Alabama, Alcohol, , Joe Biden, Democrats, Voting, Primaries, Iowa, Elizabeth Warren, Movies, Golden Globes, Sandra Oh, Glenn Close, Bohemian Rhapsody, Regina King, The Americans TV Program, Jeff Bridges, TV, Fashion, Advertising Marketing, your-feed-fashion, Murders and Homicides, Jazmine Barnes, LaPorsha Washington, Eric Black Jr., Blacks;African-Americans, Witness, Shaun King, Cortisol, Brain, Psychology, Memory, NYPD, False arrest, NYC, Crime, Detainees, Manila, Judiciary, Rodrigo Duterte, Human Rights, your-feed-photojournalism

Words count: 147    Length: 1050 characters    keyword phrases count : 79

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:39% (31/79)
closings 0   (0%)
immigration 0   (0%)
tax 0   (0%)
irs 0   (0%)
syria 0   (0%)
pentagon 0   (0%)
turkey 0   (0%)
israel 0   (0%)
kurdish 0   (0%)
college 0   (0%)
facebook 0   (0%)
alabama 0   (0%)
alcohol 0   (0%)
democrats 0   (0%)
voting 0   (0%)
primaries 0   (0%)
iowa 0   (0%)
movies 0   (0%)
tv 0   (0%)
fashion 0   (0%)
witness 0   (0%)
cortisol 0   (0%)
brain 0   (0%)
psychology 0   (0%)
memory 0   (0%)
nypd 0   (0%)
nyc 0   (0%)
crime 0   (0%)
detainees 0   (0%)
manila 0   (0%)
judiciary 0   (0%)
2 words:42% (33/79)
donald trump 0   (0%)
nancy pelosi 0   (0%)
us politics 0   (0%)
border wall 0   (0%)
border fence 0   (0%)
jared kushner 0   (0%)
stephen miller 0   (0%)
mike pence 0   (0%)
federal taxes 0   (0%)
rebates refunds 0   (0%)
john bolton 0   (0%)
us military 0   (0%)
benjamin netanyahu 0   (0%)
mick mulvaney 0   (0%)
senate races 0   (0%)
doug jones 0   (0%)
social media 0   (0%)
campaign advertising 0   (0%)
joe biden 0   (0%)
elizabeth warren 0   (0%)
golden globes 0   (0%)
sandra oh 0   (0%)
glenn close 0   (0%)
bohemian rhapsody 0   (0%)
regina king 0   (0%)
jeff bridges 0   (0%)
advertising marketing 0   (0%)
jazmine barnes 0   (0%)
laporsha washington 0   (0%)
shaun king 0   (0%)
false arrest 0   (0%)
rodrigo duterte 0   (0%)
human rights 0   (0%)
3 words:11% (9/79)
sarah huckabee sanders 0   (0%)
us foreign policy 0   (0%)
recep tayyip erdogan 0   (0%)
rumors and misinformation 0   (0%)
roy s moore 0   (0%)
your-feed-fashion 0   (0%)
murders and homicides 0   (0%)
blacks;african-americans 0   (0%)
your-feed-photojournalism 0   (0%)
4 words:8% (6/79)
isis;isil;islamic state 0   (0%)
university of south carolina 0   (0%)
appointments and executive changes 0   (0%)
russian meddling in 2016 election 0   (0%)
the americans tv program 0   (0%)
eric black jr. 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

administration  alcohol  american  biden  black  border  bridges  change  democrats  drinkwater  elizabeth  fashion  federal  golden  journeysmanage  led  moore  mulvaney  nbc  opinionartstoday  opinionop  peace  plan  politicsnew  president  race  reviewvideo  sandra  security  senate  shutdown  syria  tax  times  trump  turkey  washington  white  year  york 

Top 20 Keywords
Total Terms Count: 1,032

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
york 9 0.87%
trump 7 0.68%
year 6 0.58%
times 5 0.48%
democrats 5 0.48%
black 5 0.48%
golden 5 0.48%
american 4 0.39%
border 4 0.39%
sandra 4 0.39%
shutdown 4 0.39%
syria 4 0.39%
washington 3 0.29%
president 3 0.29%
turkey 3 0.29%
tax 3 0.29%
change 3 0.29%
plan 3 0.29%
senate 3 0.29%
race 3 0.29%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
034120000000046

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(34)
Listen to ‘The Daily’
In the ‘Race/Related’ Newsletter
The Neediest Cases Fund
Trump Plans TV Address and Visit to Border to Make Case for Wall
At Weekend Meetings on Shutdown, Two Prayers but Little Progress
The I.R.S. will issue tax refunds during the shutdown, Trump administration officials said.
Bolton Puts Conditions on Trump Plan for Rapid Withdrawal From Syria
Mick Mulvaney Already Had Two Jobs, but He Was Discussing Another
Democrats Faked Online Push to Outlaw Alcohol in Alabama Race
Biden Sees Himself as Democrats’ Best Hope in 2020, Allies Say
With Senator Elizabeth Warren’s visit, Iowans got their first taste of 2020.
The Best and Worst of the Golden Globes
The Golden Globes Sets the Thermometer to Warm
The red carpet is a marketing machine, says our fashion critic, and it was back to business after a departure last year.
Arrest in Jazmine Barnes’s Killing Allays Hate-Crime Fears
Can you trust your memory while you’re afraid? Here’s how trauma affects eyewitness testimony.
Many police departments won’t use mug shot searches because of possible mistakes. But New York City detectives do.
Where 518 Inmates Sleep in Space for 170, and Gangs Hold It Together
Turkey Has a Plan to Restore Peace in Syria
Farewell, Jerry Brown. California Will Miss You.
The Editorial Board: Can a Corpse Give Birth?
Trump the Vulnerable
Alexandria Ocasio-Cortez and the Economics of Soaking the Rich
We Should Be Able to Take Facebook to Court
Theodore Roosevelt Cared Deeply About the Sick. Who Knew?
Workers on Corporate Boards? Germany’s Had Them for Decades
Boogie Down, Bronx Girl
No, Trump Cannot Declare an ‘Emergency’ to Build His Wall
Middle-Class Shame Will Decide Where America Is Headed
David Chase on ‘The Sopranos,’ Trump and, Yes, That Ending
Four Simple Words to Help You Live Well
Thinking of a Career Change? Find a Niche, and Fill It
Site Index
Site Information Navigation

<H3>

(12)
Trump Administration
U.S. Politics
Golden Globes
Law Enforcement
Opinion
Editors’ Picks
news
opinion
arts
living
more
Subscribe


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
22.9

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://rss.nytimes.com/services/xml/rss/nyt/HomePage.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://nytimes.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.01 seconds - 10,250.80 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
14.64 s 0.11 s 0.10 s 0.03 s 8.20 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
103 Kb (102,508 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
103 Kb (102,508 bytes) 9 Kb (9,117 bytes) 93 Kb (93,391 bytes) 9.76 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
10 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nytimes.com/ and http://nytimes.com are resolved to the same url :https://www.nytimes.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.nytimes.com/subscription/multiproduct/lp8HYKU.html?campaignId=6W74R
https://www.nytimes.com/...on/opinion?pagetype=Homepage&action=click&module=Opinion
http://eedition.nytimes.com/cgi-bin/signup.cgi?cc=37FYY
https://www.nytimes.com/subscription/multiproduct/lp8HYKU?campaignId=37WXW


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
226 7 233


Too many links (233), it may be considered as spam!

Internal Links (link to pages within this domain) - 226
URL Anchor Text
http://nytimes.com/#site-contentSkip to content
http://nytimes.com/#site-indexSkip to site index
http://nytimes.com/
http://nytimes.com/English
https://www.nytimes.com/es/Español
https://cn.nytimes.com中文
https://www.nytimes.com/...roduct/lp8HYKU.html?campaignId=6W74RSubscribe
https://myaccount.nytimes.com/auth/loginLog In
https://myaccount.nytimes.com/auth/loginLog In
https://www.nytimes.com/section/todayspaperToday’s Paper
http://nytimes.com/
http://nytimes.com/
https://www.nytimes.com/pages/world/index.htmlWorld
https://www.nytimes.com/pages/national/index.htmlU.S.
https://www.nytimes.com/pages/politics/index.htmlPolitics
https://www.nytimes.com/pages/nyregion/index.htmlN.Y.
https://www.nytimes.com/pages/business/index.htmlBusiness
https://www.nytimes.com/pages/opinion/index.htmlOpinion
https://www.nytimes.com/pages/technology/index.htmlTech
https://www.nytimes.com/section/scienceScience
https://www.nytimes.com/pages/health/index.htmlHealth
https://www.nytimes.com/pages/sports/index.htmlSports
https://www.nytimes.com/pages/arts/index.htmlArts
https://www.nytimes.com/section/booksBooks
https://www.nytimes.com/section/styleStyle
https://www.nytimes.com/pages/dining/index.htmlFood
https://www.nytimes.com/section/travelTravel
https://www.nytimes.com/pages/magazine/index.htmlMagazine
https://www.nytimes.com/section/t-magazineT Magazine
https://www.nytimes.com/section/realestateReal Estate
https://www.nytimes.com/videoVideo
https://www.nytimes.com/pages/world/index.htmlWorld
https://www.nytimes.com/pages/national/index.htmlU.S.
https://www.nytimes.com/pages/politics/index.htmlPolitics
https://www.nytimes.com/pages/nyregion/index.htmlN.Y.
https://www.nytimes.com/pages/business/index.htmlBusiness
https://www.nytimes.com/pages/opinion/index.htmlOpinion
https://www.nytimes.com/pages/technology/index.htmlTech
https://www.nytimes.com/section/scienceScience
https://www.nytimes.com/pages/health/index.htmlHealth
https://www.nytimes.com/pages/sports/index.htmlSports
https://www.nytimes.com/pages/arts/index.htmlArts
https://www.nytimes.com/section/booksBooks
https://www.nytimes.com/section/styleStyle
https://www.nytimes.com/pages/dining/index.htmlFood
https://www.nytimes.com/section/travelTravel
https://www.nytimes.com/pages/magazine/index.htmlMagazine
https://www.nytimes.com/section/t-magazineT Magazine
https://www.nytimes.com/section/realestateReal Estate
https://www.nytimes.com/videoVideo
http://nytimes.com/2019/...rump-syria-afghanistan-withdraw.html
http://nytimes.com/2019/...rump-syria-afghanistan-withdraw.htmlListen to ‘The Daily’President...
http://nytimes.com/2019/...1/05/us/james-watson-racism-pbs.html
http://nytimes.com/2019/...1/05/us/james-watson-racism-pbs.htmlIn the ‘Race/Related’ Newslett...
https://www.nytimes.com/...-find-their-path-to-citizenship.html
https://www.nytimes.com/...-find-their-path-to-citizenship.htmlThe Neediest Cases FundIn Quee...
http://nytimes.com/2019/...tics/trump-address-border-visit.htmlGOVERNMENT SHUTDOWNTrump Plans...
http://nytimes.com/2019/...tics/trump-address-border-visit.htmlTransportation Security Admini...
http://nytimes.com/2019/...ment-shutdown-meetings-congress.htmlAt Weekend Meetings on Shutdow...
http://nytimes.com/2019/...urn-refunds-government-shutdown.htmlThe I.R.S. will issue tax refu...
http://nytimes.com/2019/...tics/trump-address-border-visit.htmlTransportation Security Admini...
http://nytimes.com/2019/...middleeast/bolton-syria-pullout.htmlBolton Puts Conditions on Trum...
http://nytimes.com/2019/...aney-south-carolina-chief-staff.htmlMick Mulvaney Already Had Two ...
http://nytimes.com/2019/...abama-senate-facebook-roy-moore.htmlDemocrats Faked Online Push to...
http://nytimes.com/2019/...litics/joe-biden-2020-president.htmlFormer Vice President Joseph R...
http://nytimes.com/2019/...litics/joe-biden-2020-president.htmlBiden Sees Himself as Democrat...
http://nytimes.com/2019/...tics/elizabeth-warren-iowa-2020.htmlWith Senator Elizabeth Warren’...
http://nytimes.com/2019/...movies/golden-globes-best-worst.htmlThe Best and Worst of the Gold...
http://nytimes.com/2019/...movies/golden-globes-best-worst.htmlAndy Samberg and Sandra Oh led...
http://nytimes.com/2019/...television/golden-globes-review.htmlThe Golden Globes Sets the The...
http://nytimes.com/2019/...golden-globes-red-carpet-review.htmlThe red carpet is a marketing ...
http://nytimes.com/2019/...movies/golden-globes-best-worst.htmlAndy Samberg and Sandra Oh led...
http://nytimes.com/2019/...zmine-barnes-eric-black-killing.htmlArrest in Jazmine Barnes’s Kil...
http://nytimes.com/2019/...stress-trauma-eyewitness-events.htmlCan you trust your memory whil...
http://nytimes.com/2019/...-mug-shots-false-identification.htmlMany police departments won’t ...
http://nytimes.com/2019/...ppines-manila-jail-overcrowding.htmlWhere 518 Inmates Sleep in Spa...
http://nytimes.com/2019/...ppines-manila-jail-overcrowding.htmlDetainees in Manila City Jail,...
https://www.nytimes.com/...Homepage&action=click&module=OpinionOpinion
http://nytimes.com/2019/...07/opinion/erdogan-turkey-syria.htmlRecep Tayyip ErdoganTurkey Has...
http://nytimes.com/2019/...07/opinion/erdogan-turkey-syria.html
http://nytimes.com/2019/.../opinion/jerry-brown-california.htmlMiriam PawelFarewell, Jerry Br...
http://nytimes.com/inter...opinion/pregnancy-exclusion-law.htmlThe Editorial Board: Can a Cor...
http://nytimes.com/2019/...mp-2020-republicans-impeachment.htmlDavid LeonhardtTrump the Vulne...
http://nytimes.com/2019/...-ocasio-cortez-tax-policy-dance.htmlPaul KrugmanAlexandria Ocasio-...
http://nytimes.com/2019/...nion/facebook-privacy-violation.htmlNeema Singh GulianiWe Should B...
http://nytimes.com/2019/...osevelt-health-care-progressive.htmlPatricia O’TooleTheodore Roose...
http://nytimes.com/2019/...6/opinion/warren-workers-boards.htmlSusan R. HolmbergWorkers on Co...
http://nytimes.com/2019/...io-cortez-pelosi-congress-dance.htmlMaureen DowdBoogie Down, Bronx...
http://nytimes.com/2019/...-an-emergency-to-build-his-wall.htmlBruce AckermanNo, Trump Cannot...
http://nytimes.com/2019/...e-class-shame-american-politics.htmlAlissa QuartMiddle-Class Shame...
http://nytimes.com/2019/.../david-chase-sopranos-interview.htmlDevin Yalkin for The New York ...
http://nytimes.com/2019/.../david-chase-sopranos-interview.htmlDavid Chase on ‘The Sopranos,’...
http://nytimes.com/2019/...challenge-helping-you-live-well.htmlFour Simple Words to Help You ...
http://nytimes.com/2019/...challenge-helping-you-live-well.html
http://nytimes.com/2019/.../your-money/career-changes-risk.htmlThinking of a Career Change? F...
http://nytimes.com/2019/.../your-money/career-changes-risk.html
http://nytimes.com/
https://www.nytimes.comhome page
https://www.nytimes.com/section/worldworld
https://www.nytimes.com/section/usU.S.
...

External Links (link to pages on other websites) - 7
URL Anchor Text
http://nyt.qualtrics.com/jfe/form/SV_eFJmKj9v0krSE0lLet us know what you think
https://thewirecutter.comWirecutter
http://nytconferences.com/Live Events
https://thewirecutter.comWirecutter
http://nytconferences.com/Live Events
http://www.nytco.com/careersWork with us
http://nytmediakit.com/Advertise

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
10 4 6


6 images do not have Alt values.

Image URL - 10
URL ALT Text
https://static01.nyt.com...the-daily-album-art/the-daily-album-art-square320-v4.png
https://static01.nyt.com...re640.jpg?quality=75&auto=webp&disable=upscale&width=350
https://static01.nyt.com...re640.png?quality=75&auto=webp&disable=upscale&width=350
https://static01.nyt.com...X-v3.jpg?quality=75&auto=webp&disable=upscale&width=1620
https://static01.nyt.com...eByTwoSmallAt2X.jpg?quality=75&auto=webp&disable=upscale
https://static01.nyt.com...re640.jpg?quality=75&auto=webp&disable=upscale&width=350
https://static01.nyt.com...awel-thumbLarge.png?quality=75&auto=webp&disable=upscaleMiriam Pawel
https://static01.nyt.com...ardt-thumbLarge.png?quality=75&auto=webp&disable=upscaleDavid Leonhardt
https://static01.nyt.com...gman-thumbLarge.png?quality=75&auto=webp&disable=upscalePaul Krugman
https://static01.nyt.com...dowd-thumbLarge.png?quality=75&auto=webp&disable=upscaleMaureen Dowd


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 2 4


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://nytimes.com/vi-as...tatic-assets/global-a2de946a9a0e78407da4b3405271f391.cssstylesheet
http://nytimes.com/vi-as.../static-assets/main-595921a12156c1e0ed33460888719427.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
24 3 27


You have 24 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
http://nytimes.com/vi-assets/static-assets/vendor-9314dbadc16aa0fb4cab.js
http://nytimes.com/vi-assets/static-assets/main-540ea989d2bc0a3f0cc8.js
https://www.googletagman...qo1rYDLgYhmTnSjPqw>m_preview=env-130>m_cookies_win=x

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.nytimes.com/marketing/newslettersemail newsletters


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

9
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Page Indexed
8,350,000

Excellent! your site do have a lot of pages (8,350,000) been discovered and indexed by Google.

8,350,000
0 - 50 51 - 500 > 501
Low Moderate High
Back Links
30,800,000

Excellent! your site do have a lot of back links (30,800,000).

30,800,000
0 - 50 51 - 500 > 501
Low Moderate High
Links From Root Domains
4,622
Excellent! You do have a lot of root domains (4,622) linked to your site nytimes.com.

4,622
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 105,938
  Facebook Shares 219,049
  Facebook Comments 62,182
  Tweets 10,262
  LinkedIn 939

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nytimes.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
117th most visited website in the world.
33th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - nytimes.com, times.com) hosted on the same server as nytimes.com (ip : 151.101.249.164).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.249.164) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 0 days old ( 1st registered on : 1994-01-18 )

excellent, the domain age is old enough.

Domain Expires
3 years, 365 days from today ( expires on : 2023-01-18 )

excellent, the domain is not expiring too soon.

Domain Info
nytimes.com ( 11 characters )

Domain Registrar : MarkMonitor Inc.

Domain Created On Last Modified On Expires On
1994-01-18 2018-02-06 2023-01-18
25 years, 0 days old 0 years, 346 days ago 3 years, 365 days from today
25 years, 0 days old


Domain Name Servers used by nytimes.com
DNS Name IP Address
ns1.p24.dynect.net208.78.70.24
ns2.p24.dynect.net204.13.250.24
ns3.p24.dynect.net208.78.71.24
ns4.p24.dynect.net204.13.251.24


You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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