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Excellent Practice32
Improvement Could be Made9
Critical Issues to Attend10
Apr 23, 2019 06:07 PM

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Recommended Actions

  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 12 inline css components to an external style sheet file.
  • Remove the 3 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
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Detailed Reviews

Related Category
Most related categories of this website.

art   cricket   festival   gambling   lottery   maps   tickets   wars  

Title
Online Betting & Odds » Paddy Power™ Sportsbook

Words count: 6    Unique Words: 6    Length: 50 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Fixed odds & betting on all the major sporting events including English Premier League, Spanish La Liga and Dutch Eredivisie. ✓Bet In-Play ✓Cash Out ✓New Customer Bonus

Words count: 26    Length: 174 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Online Betting & Odds » Paddy Power™ Sportsbook www.paddypower.com/
Fixed odds & betting on all the major sporting events including English Premier League, Spanish La Liga and Dutch Eredivisie. ✓Bet In-Play ✓Cash Out ✓New ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

apply  bets  championship  concepcion  cookie  cricket  cup  customers  draw  early  events  football  free  games  golf  including  ipswich  league  major  markets  match  money  nba  odds  offer  outright  paddy  payout  places  play  policy  power  ppb  premier  racing  sports  today  wangaratta  wta  wyong 

Top 20 Keywords
Total Terms Count: 1,178

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
bets 98 8.32%
offer 16 1.36%
free 15 1.27%
power 14 1.19%
odds 13 1.10%
league 11 0.93%
play 10 0.85%
early 10 0.85%
payout 10 0.85%
apply 10 0.85%
paddy 10 0.85%
places 10 0.85%
money 9 0.76%
racing 9 0.76%
sports 8 0.68%
premier 8 0.68%
draw 8 0.68%
football 7 0.59%
markets 7 0.59%
cup 7 0.59%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11000000001315

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Online Betting

<H2>

(1)
Online Betting from Paddy Power - Golf Odds, Premier League Betting, and much more - Paddy Power on Facebook - UFC MMA Betting - Horse Racing odds
<STRONG> (13)New Customers
14:25 Perth
Free Power Up!
Money Back
Aguero
Man Utd
4 Places
15:20 Epsom
Madrid
UCL final
The more friends
bigger the reward!
Promotions, Free Bets and More?


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
75.5

The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.76 seconds - 74.12 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.05 s 0.06 s 0.06 s 0.02 s 4.51 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
56 Kb (56,331 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
56 Kb (56,331 bytes) 9 Kb (9,448 bytes) 47 Kb (46,883 bytes) 20.15 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
12 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
3 Email Addresses (a**************@2x-72a9642dfc142bce318a23f3d09f9b5b.png, a**************@3x-1475769f7337d299c2d1d4176fceb89d.png, a************@2x-aada1bc9b09fcc8d80dcedb50b29e8f3.png) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.paddypower.com/bet and http://paddypower.com are resolved to the same url :https://www.paddypower.com/bet

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://promos.paddypower.com/promotion?promoCode=FWBAUTOSPORTS
https://launcher.paddypower...e=real&dismissButtonPosition=topRight&statusBar=false
https://launcher.paddypower...e=real&dismissButtonPosition=topRight&statusBar=false
http://paddypower.com/bet?tab=in-play
http://paddypower.com/bet?tab=next-races
http://paddypower.com/bet?tab=power-prices
http://paddypower.com/horse...0m-hcap-2019-04-24/29248590.0015?action=openLiveVideo
http://paddypower.com/golf/zurich-classic-of-new-orleans?tab=outrights
http://paddypower.com/golf/trophee-hassan-ii?tab=outrights
https://www.paddypower.com/horse-racing?tab=grand-national
https://launcher.paddypower...e=real&dismissButtonPosition=topRight&statusBar=false
https://launcher.paddypower...e=real&dismissButtonPosition=topRight&statusBar=false


You may use url rewrite techniques to make these 12 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://launcher.paddypower...Position=topRight&statusBar=false
https://support.paddypower.com/app/answers/detail/a_id/70/
https://launcher.paddypower...Position=topRight&statusBar=false
https://launcher.paddypower...Position=topRight&statusBar=false


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
161 13 174


Too many links (174), it may be considered as spam!

Internal Links (link to pages within this domain) - 161
URL Anchor Text
http://paddypower.com/bet
http://paddypower.com/inplayIn Play
http://paddypower.com/footballFootball
http://paddypower.com/horse-racingHorse Racing
http://paddypower.com/tennisTennis
https://sportsgaming.paddypower.com/p/gamesGames
https://sportsgaming.paddypower.com/p/casinoCasino
https://sportsgaming.paddypower.com/p/vegas-landing-pagePP Vegas
https://promotions.paddypower.com/paddysrewardsclubRewards
https://beatthedrop.paddypower.com/BTD
https://hitthespot.paddypower.comFree to Play
https://promos.paddypower.com/sportPromotions
http://paddypower.com/snookerSnooker
http://paddypower.com/golfGolf
http://paddypower.com/greyhound-racingGreyhounds
http://paddypower.com/virtualsVirtuals
http://paddypower.com/cricketCricket
http://paddypower.com/rugby-unionRugby Union
http://paddypower.com/rugby-leagueRugby L
http://paddypower.com/dartsDarts
http://paddypower.com/basketballNBA
http://paddypower.com/boxingBoxing
http://paddypower.com/gaelic-gamesGAA
http://paddypower.com/ice-hockeyIce Hockey
http://paddypower.com/baseballMLB
https://www.paddypower.com/power-pricesPower Prices
https://news.paddypower.com/PP News
https://promos.paddypower.c...promotion?promoCode=FWBAUTOSPORTSRefer & Earn
https://launcher.paddypower...Position=topRight&statusBar=falseLive Roulette
https://launcher.paddypower...Position=topRight&statusBar=falseRuby Walsh
http://paddypower.com/betPopular
http://paddypower.com/bet?tab=in-playIn-Play
http://paddypower.com/bet?tab=next-racesNext Races
http://paddypower.com/bet?tab=power-pricesPower Prices
http://paddypower.com/footb...-league/wolves-v-arsenal-29235514Wolves Arsenal
http://paddypower.com/footb...-league/wolves-v-arsenal-2923551418:45 ...
http://paddypower.com/footb...eague/man-utd-v-man-city-29235516Man Utd Man City
http://paddypower.com/footb...eague/man-utd-v-man-city-2923551619:00 ...
http://paddypower.com/footb...letico-madrid-v-valencia-29236636Atletico Madrid Valen...
http://paddypower.com/footb...letico-madrid-v-valencia-2923663617:30 O...
http://paddypower.com/footb...ga/espanyol-v-celta-vigo-29236634Espanyol Celta Vigo
http://paddypower.com/footb...ga/espanyol-v-celta-vigo-2923663418:30 O...
http://paddypower.com/footb...eganes-v-athletic-bilbao-29236654Leganes Athletic Bilb...
http://paddypower.com/footb...eganes-v-athletic-bilbao-2923665418:30 O...
http://paddypower.com/footb...-la-liga/levante-v-betis-29236639Levante Betis
http://paddypower.com/footb...-la-liga/levante-v-betis-2923663919:30 O...
http://paddypower.com/footb...r-bremen-v-bayern-munich-29223922Werder Bremen Bayern ...
http://paddypower.com/footb...r-bremen-v-bayern-munich-2922392218:45 More Bet...
http://paddypower.com/footb...york-city-v-chicago-fire-29248418New York City Chicago...
http://paddypower.com/footb...york-city-v-chicago-fire-2924841823:08 More Bet...
http://paddypower.com/footb...otball/columbus-v-dc-utd-29248415Columbus DC Utd
http://paddypower.com/footb...otball/columbus-v-dc-utd-2924841523:30 More Bet...
http://paddypower.com/footb...ian-cup/ac-milan-v-lazio-29163697AC Milan Lazio
http://paddypower.com/footb...ian-cup/ac-milan-v-lazio-2916369718:45 More Bet...
http://paddypower.com/footb...sevilla-v-rayo-vallecano-29236641Sevilla Rayo Vallecan...
http://paddypower.com/footb...sevilla-v-rayo-vallecano-2923664117:30 O...
http://paddypower.com/footb...ga/sociedad-v-villarreal-29236635Sociedad Villarreal
http://paddypower.com/footb...ga/sociedad-v-villarreal-2923663518:30 O...
http://paddypower.com/footb...iga/getafe-v-real-madrid-29236632Getafe Real Madrid
http://paddypower.com/footb...iga/getafe-v-real-madrid-2923663219:30 O...
http://paddypower.com/footb...ado-den-haag-v-excelsior-29237047ADO Den Haag Excelsio...
http://paddypower.com/footb...ado-den-haag-v-excelsior-2923704716:30 More Bet...
http://paddypower.com/footb...edivisie/willem-ii-v-psv-29237055Willem II PSV
http://paddypower.com/footb...edivisie/willem-ii-v-psv-2923705518:45 More Bet...
http://paddypower.com/footb...liverpool-v-huddersfield-29235512Liverpool Huddersfiel...
http://paddypower.com/footb...liverpool-v-huddersfield-2923551219:00 ...
http://paddypower.com/footballMore Football
http://paddypower.com/horse...00m-hcap-2019-04-24/29248590.001500:15 Concepcion R7 1...
http://paddypower.com/horse...9248590.0015?action=openLiveVideo
http://paddypower.com/horse...00m-hcap-2019-04-24/29248590.0015View full racecard
http://paddypower.com/tenni...-2019/cadantu-v-imanishi-29249420Alexandra Cadantu Mih...
http://paddypower.com/tenni...-2019/cadantu-v-imanishi-2924942002:30 ...
http://paddypower.com/tenni...ning-2019/en-liang-v-gao-29246694En-Shuo Liang Xinyu G...
http://paddypower.com/tenni...ning-2019/en-liang-v-gao-2924669402:30 ...
http://paddypower.com/tenni...g-2019/muramatsu-v-l-zhu-29247798Chihiro Muramatsu Lin...
http://paddypower.com/tenni...g-2019/muramatsu-v-l-zhu-2924779802:30 ...
http://paddypower.com/tenni...i-kostova-v-inglis-inoue-29249171Bai/Kostova Inglis/In...
http://paddypower.com/tenni...i-kostova-v-inglis-inoue-2924917104:30 ...
http://paddypower.com/tenni...-2019/cepelova-v-s-zheng-29248009Jana Cepelova Saisai ...
http://paddypower.com/tenni...-2019/cepelova-v-s-zheng-2924800904:30 ...
http://paddypower.com/tenni...ng-2019/mcphee-v-kratzer-29249587Kaylah Mcphee Ashley ...
http://paddypower.com/tenni...ng-2019/mcphee-v-kratzer-2924958704:30 ...
http://paddypower.com/tenni...ning-2019/stosur-v-raina-29246706Samantha Stosur Ankit...
http://paddypower.com/tenni...ning-2019/stosur-v-raina-2924670606:30 ...
http://paddypower.com/tenni...19/xun-zhu-v-gumulya-you-29249172Xun/Zhu Gumulya/You
http://paddypower.com/tenni...19/xun-zhu-v-gumulya-you-2924917206:30 ...
http://paddypower.com/tenni...2019/kudermetova-v-babos-29250599Veronika Kudermetova ...
http://paddypower.com/tenni...2019/kudermetova-v-babos-2925059908:00 ...
http://paddypower.com/tenni.../mladenovic-v-yastremska-29246947Kristina Mladenovic D...
http://paddypower.com/tenni.../mladenovic-v-yastremska-2924694708:00 More Bet...
http://paddypower.com/tennisMore Tennis
http://paddypower.com/crick...galore-v-kings-xi-punjab-29241359Royal Challengers Bangalore ...
http://paddypower.com/crick...galore-v-kings-xi-punjab-2924135914:30 ...
http://paddypower.com/crick...shire-v-northamptonshire-29248404Lancashire Northampto...
http://paddypower.com/crick...shire-v-northamptonshire-2924840410:00 ...
http://paddypower.com/crick...cestershire-v-derbyshire-29248406Leicestershire Derbys...
http://paddypower.com/crick...cestershire-v-derbyshire-2924840610:00 ...
http://paddypower.com/crick...ay-cup/sussex-v-somerset-29248408Sussex Somerset
http://paddypower.com/crick...ay-cup/sussex-v-somerset-2924840810:00 ...
http://paddypower.com/cricketMore Cricket
...

External Links (link to pages on other websites) - 13
URL Anchor Text
https://www.facebook.com/paddypowerPaddy Power
http://www.mga.org.mt/Malta Gaming Authority
https://secure.gamblingcomm...arch.aspx?ExternalAccountId=39426PPB Entertainment Ltd
https://secure.gamblingcomm...arch.aspx?ExternalAccountId=39439PPB Counterparty Services Limi...
https://secure.gamblingcomm...arch.aspx?ExternalAccountId=39411PPB Games Limited
https://secure.gamblingcomm...arch.aspx?ExternalAccountId=52819PPB GE Limited
http://www.gamblingcommission.gov.uk/Gambling Commission
https://www.authorisation.m...ce9bc-6584-440c-8643-9314defffd0e
http://www.gamcare.org.uk/
http://www.gamblingtherapy.org
http://www.gamblingcommission.gov.uk/
https://www.gamstop.co.uk/
http://www.whenthefunstops.co.uk/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
8 0 8


Alt values are missing for all the images (8), it will be hard for search engines to include your site for image searches!

Image URL - 8
URL ALT Text
https://i.ppstatic.com/img/200x236_20_Risk_Free_.png
https://i.ppstatic.com/img/Vegassss_23apr.png
https://i.ppstatic.com/img/300x380_Power_Up_Logo.png
https://i.ppstatic.com/img/300x380_MBS_Aguero_Scores.png
https://i.ppstatic.com/img/300x380_Racing_Extra_Places_with_bobble.png
https://i.ppstatic.com/img/300x380_Verification_Imagery_Foreground.png
https://i.ppstatic.com/img/300x380_FWB_Scaled_Rewards.png
https://i.ppstatic.com/img/300x380_Pigeon.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 1 3


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
https://pps1.cdnppb.net/resources/smspp/app_bf69cd1eb275fec03f77.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
0 0 0


Excellent! all scripts are kept in separate files.

Links To External Script Files - 0
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://news.paddypower.com/PP News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
104
Excellent! You do have a lot of root domains (104) linked to your site paddypower.com.

104
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,516
  Facebook Shares 2,519
  Facebook Comments 1,846
  Tweets 15
  LinkedIn 317

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/paddypower
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
85

Excellent! the website has a good Trustworthiness Score (85/100).

85
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
86 Excellent! the website has a good Child Safe Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site paddypower.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
16,510th most visited website in the world.
521th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain paddypower.com is the only one hosted on the server (ip : 84.20.192.50).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 84.20.192.50) is located at United Kingdom  
the most site visitors come from United Kingdom  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 304 days old ( 1st registered on : 1998-07-20 )

excellent, the domain age is old enough.

Domain Expires
0 years, 58 days from today ( expires on : 2019-07-18 )

domain is expiring in less than a year.

Domain Info
paddypower.com ( 14 characters )

Domain Registrar : SafeNames Ltd.

Domain Created On Last Modified On Expires On
1998-07-20 1998-07-20 2019-07-18
20 years, 304 days old 20 years, 304 days ago 0 years, 58 days from today
20 years, 304 days old




Domain is going to expire in less than a year time (0 years, 58 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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