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squaretrade.com favicon squaretrade.com

Excellent Practice31
Improvement Could be Made14
Critical Issues to Attend5
Mar 26, 2020 04:17 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create a XML sitemap for your site.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Speed up your website.
  • ...     24
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   community   courses   dog   smartphones   television   video  


Words count: 1    Unique Words: 1    Length: 11 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 1 word.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
SquareTrade is a premier provider of device protection & warranty services for iPhones, Smartphones, TVs, Tablets, Laptops & Appliances. Protect your device.

Words count: 20    Length: 157 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
SquareTrade www.squaretrade.com/
SquareTrade is a premier provider of device protection & warranty services for iPhones, Smartphones, TVs, Tablets, Laptops & Appliances. Protect your ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

allstate  apple  appliance  average  camera  claims  content  covers  customers  desktop  dishwasher  dryer  entertainment  ereader  family  galaxy  imac  ipad  iphone  laptop  macbook  month  phone  planholders  plans  policy  portable  protect  repairs  reviews  screen  service  site  smart  smartphone  squaretrade  tablets  update  video  warranty 

Top 20 Keywords
Total Terms Count: 535

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
squaretrade 22 4.11%
warranty 17 3.18%
protect 9 1.68%
service 8 1.50%
plans 8 1.50%
claims 7 1.31%
appliance 6 1.12%
smartphone 6 1.12%
apple 6 1.12%
iphone 6 1.12%
laptop 6 1.12%
tablets 5 0.93%
phone 5 0.93%
customers 5 0.93%
desktop 4 0.75%
galaxy 4 0.75%
allstate 4 0.75%
entertainment 4 0.75%
month 4 0.75%
reviews 4 0.75%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Protect your phone for as little as $5 per month.
Protect your phone for as little as $5 per month.


Bootstrap Main Menu (US)
SquareTrade's Family Plan covers up to 4 phones for only $19.99/month.
SquareTrade's Family Plan covers up to 4 phones for only $19.99/month.
Got something else to protect?
Got something else to protect?
Allstate Marketing Content
Part of the Allstate family
Like a warranty, only better.
Like a warranty, only better
Recommended by the people 
who matter most
Recommended by the peoplewho matter most: our customers.
Ratings Section
Articles Marketing Content
Social Media Links
Please click here for the latest update on our service before starting your claim.
<STRONG> (9)cracked iPhone screen repaired
more than 85 years.
tens of thousands of 5-star reviews.
70 million active policies.
You have made me very happy
Making a claim for our defective TV was a breeze.

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://squaretrade.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.26 seconds - 5.84 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Optical Fibre
1.89 s 0.01 s 0.01 s 0.00 s 1.06 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
13 Kb (13,205 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
13 Kb (13,205 bytes) 4 Kb (4,199 bytes) 9 Kb (9,006 bytes) 46.62 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (t********@1x.jpg) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.squaretrade.com/ and http://squaretrade.com are resolved to the same url :https://www.squaretrade.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
97 22 119

You have more than 100 links (119).

Internal Links (link to pages within this domain) - 97
URL Anchor Text
http://squaretrade.com/#main-contentSkip to main content
http://squaretrade.com/coverageNew Planholders
http://squaretrade.com/Buy Protection
http://squaretrade.com/user/...destination=my-warranty-view-allLog In
http://squaretrade.com/my-warrantiesMy Plans
http://squaretrade.com/smartphone-warrantyApple iPhone
http://squaretrade.com/smartphone-warrantySamsung Galaxy
http://squaretrade.com/smartphone-warrantyOther Smartphone
http://squaretrade.com/ipad-warrantyApple iPad
http://squaretrade.com/samsung-tablet-warrantySamsung Galaxy
http://squaretrade.com/tablet-warrantyOther Tablet/eReader
http://squaretrade.com/imac-warrantyApple iMac
http://squaretrade.com/desktop-warrantyOther Desktop Computer
http://squaretrade.com/macbook-warrantyApple Macbook
http://squaretrade.com/laptop-warrantyOther Laptop
http://squaretrade.com/videogames-warrantyVideo Games
http://squaretrade.com/hometheater-warrantyOther Home Entertainment
http://squaretrade.com/appliance-warrantyOther Appliance
http://squaretrade.com/ipod-warrantyApple iPod Touch
http://squaretrade.com/smartwatch-warrantySmart Watch
http://squaretrade.com/fitness-tracker-warrantyFitness Tracker
http://squaretrade.com/miscellaneous-electronicsMisc Electronics
http://squaretrade.com/all-plansOther Plans
https://help.squaretrade.com...pport/s/article/COVID-19-UpdatesPlease click here for the late...
http://squaretrade.com/smartphone-warrantyLearn More
http://www.squaretrade.com/goGet your cracked...
http://squaretrade.com/smartphone-warrantyLearn More
http://squaretrade.com/claimFile a Claim ...
http://help.squaretrade.com/...-plan-What-do-I-need-to-know-nowNew Planholders ...
http://squaretrade.com/Got-something-else-protectGot something else to protect?
http://squaretrade.com/all-plans1All Plans
http://squaretrade.com/Allstate-Marketing-ContentAllstate Marketing Content
http://squaretrade.com/warranty-only-better.Like a warranty, only better.
http://squaretrade.com/Recom...-people-%E2%80%A8who-matter-mostRecommended by the people 
http://squaretrade.com/Review-SectionRatings Section
http://squaretrade.com/Articles-Marketing-ContentArticles Marketing Content
https://www.squaretrade.com/goSquareTrade GoGet Your Phone S...
http://blog.squaretrade.com/...y-trends-for-first-time-parents/What's NewTop Technology Trend...
http://squaretrade.com/Social-Media-LinksSocial Media Links
http://squaretrade.com/legalnoticesLegal Notices
http://squaretrade.com/privacypolicyPrivacy Policy
http://squaretrade.com/terms-standardTerms & Conditions
http://squaretrade.com/smartphone-warrantyiPhone Warranty
http://squaretrade.com/smartphone-warrantyGalaxy Warranty
http://squaretrade.com/smartphone-warrantyOther Smartphone
http://squaretrade.com/ipad-warrantyiPad Warranty
http://squaretrade.com/samsung-tablet-warrantyGalaxy Warranty
http://squaretrade.com/tablet-warrantyOther Tablet/eReader
http://squaretrade.com/imac-warrantyiMac Warranty
http://squaretrade.com/desktop-warrantyOther Desktop
http://squaretrade.com/macbook-warrantyMacbook Warranty
http://squaretrade.com/laptop-warrantyOther Laptop
http://squaretrade.com/ipod-warrantyiPod Touch Warranty
http://squaretrade.com/tv-warrantyTV Warranty
http://squaretrade.com/videogames-warrantyVideo Game Warranty
http://squaretrade.com/hometheater-warrantyOther Home Entertainment
http://squaretrade.com/dishwasher-warrantyDishwasher Warranty
http://squaretrade.com/refrigerator-warrantyRefrigerator Warranty
http://squaretrade.com/washer-dryer-warrantyWasher/Dryer Warranty
http://squaretrade.com/appliance-warrantyOther Appliance
http://squaretrade.com/camera-warrantyCamera Warranty
http://squaretrade.com/smartwatch-warrantySmart Watch Warranty
http://squaretrade.com/fitness-tracker-warrantyFitness Tracker
http://squaretrade.com/miscellaneous-electronicsMisc Electronics
http://squaretrade.com/all-plansOther Plans
http://squaretrade.com/my-profileMy Profile
http://squaretrade.com/claimsClaims Center
http://squaretrade.com/business-eduBusiness & Education
http://squaretrade.com/legal-noticesLegal Notices
http://squaretrade.com/privacypolicyPrivacy Policy
http://squaretrade.com/termsTerms & Conditions
http://squaretrade.com/sitemapSite Map
http://squaretrade.com/about-usAbout Us
http://squaretrade.com/news-awardsNews & Awards
http://squaretrade.com/pressPress Releases
http://squaretrade.com/contact-usContact Us
http://blog.squaretrade.com/SquareTrade Blog

External Links (link to pages on other websites) - 22
URL Anchor Text
https://www.youtube.com/watch?v=D-VNp58_cPUSquareTrade LabsiPhone 7 Surf ...
https://www.squaretradego.comiPhone Screen Repairs
https://www.squaretradego.co...m=footer&utm_campaign=st_go_linkSquareTrade Go
http://www.squaretrade.co.uk/SquareTrade UK
http://www.squaretrade.at/SquareTrade Austria
http://www.squaretrade.dk/SquareTrade Denmark
http://www.squaretrade.fi/SquareTrade Finland
http://www.squaretrade.de/SquareTrade Germany
http://www.squaretrade.nl/SquareTrade Netherlands
http://www.squaretrade.pt/SquareTrade Portugal
http://www.squaretrade.es/SquareTrade Spain

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
27 24 3

3 images do not have Alt values.

Image URL - 27
http://squaretrade.com/img/st_bootstrap/product/smartphone_products_@2x.pngProtect Smartphone
http://squaretrade.com/img/st_bootstrap/product/laptop_products_@2x.pngProtect Laptop
http://squaretrade.com/img/st_bootstrap/product/ipad_products_@2x.pngProtect iPad
http://squaretrade.com/img/st_bootstrap/product/appliance_products_@2x.pngProtect Appliance
http://squaretrade.com/img/st_bootstrap/product/tv_products_@2x.pngProtect TV
http://squaretrade.com/img/st_bootstrap/product/allplans_products_@2x.pngProtect All Plans
http://squaretrade.com/img/st_bootstrap/benefits/ST_benefits_247.svg24/7 customer service
http://squaretrade.com/img/st_bootstrap/benefits/ST_benefits_hassle-free.svgHassle-free online claims
http://squaretrade.com/img/st_bootstrap/benefits/ST_benefits_shipping.svgFree shipping for all repairs
http://squaretrade.com/img/st_bootstrap/benefits/ST_benefits_fees.svgNo hidden fees
http://squaretrade.com/img/st_bootstrap/benefits/ST_benefits_risk.svgTry risk-free for 30 days
http://squaretrade.com/img/st_bootstrap/customers/customer-quotes-photo1@1x.jpgPhoto of a satisfied customer ...
http://squaretrade.com/img/st_bootstrap/customers/customer-quotes-photo2@1x.jpgPhoto of a satisfied customer ...
http://squaretrade.com/img/st_bootstrap/ratings/BBB_rating_svg.svgSquareTrade has A+ rating on B...
http://squaretrade.com/img/st_bootstrap/ratings/5_star_ratings_svg.svgSquareTrade has 4.4 stars rati...
http://squaretrade.com/img/st_bootstrap/ratings/5_star_ratings_svg.svgSquareTrade App has 4.5 stars ...
http://squaretrade.com/img/st_bootstrap/ratings/5_star_ratings_svg.svgSquareTrade App has 4.5 stars ...
http://squaretrade.com/img/st_bootstrap/social/icon-facebook.svgLink to SquareTrade Facebook P...
http://squaretrade.com/img/st_bootstrap/social/icon-twitter.svgLink to SquareTrade Twitter Pa...
http://squaretrade.com/img/st_bootstrap/social/icon-yelp.svgLink to SquareTrade Yelp Page
http://squaretrade.com/img/st_bootstrap/social/icon-instagram.svgLink to SquareTrade Instagram ...
http://squaretrade.com/img/st_bootstrap/social/icon-blog.svgLink to SquareTrade Blog
http://squaretrade.com/img/st_bootstrap/social/icon-youtube.svgLink to SquareTrade YouTube Pa...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
12 3 15

You have 12 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
13 5 18

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://blog.squaretrade.com/...y-trends-for-first-time-parents/What's NewTop Technology Trend...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 631
  Facebook Shares 1,646
  Facebook Comments 680
  Tweets 34
  LinkedIn 46

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/SquareTrade
Twitter Accounthttps://twitter.com/SquareTrade
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site squaretrade.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
58,341th most visited website in the world.
12,073th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain squaretrade.com is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 91 days old ( 1st registered on : 2000-01-05 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
9 years, 274 days from today ( expires on : 2030-01-05 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
squaretrade.com ( 15 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2000-01-05 2020-01-06 2030-01-05
20 years, 91 days old 0 years, 90 days ago 9 years, 274 days from today
20 years, 91 days old

Domain Name Servers used by squaretrade.com
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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