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theage.com.au favicon theage.com.au

Excellent Practice36
Improvement Could be Made7
Critical Issues to Attend8
Apr 22, 2019 08:52 PM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 17 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Combine the 2 css blocks and move them to an external style sheet file.
  • ...     19
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Detailed Reviews

Related Category
Most related categories of this website.

business   culture   lifestyle   news   parenting   stories   television   video  

Latest & Breaking News Melbourne, Victoria | The Age

Words count: 7    Unique Words: 7    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The Age has the latest local news on Melbourne, Victoria. Read National News from Australia, World News, Business News and Breaking News stories.

Words count: 23    Length: 145 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Latest & Breaking News Melbourne, Victoria | The Age www.theage.com.au/
The Age has the latest local news on Melbourne, Victoria. Read National News from Australia, World News, Business News and Breaking News stories.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

add  agoby  australia  australian  avengers  big  breaking  buybacks  contentloading  controversial  deal  dustin  endgame  felt  government  hand  hashamadd  high  hours  joyce  lanka  martin  melbourne  melissa  michael  minutes  nicole  party  probe  shorten  shortlist  shortlistafl  shortlistaustralia  star  temperature  victoria  votes  wake  water  worth 

Top 20 Keywords
Total Terms Count: 1,640

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
agoby 15 0.91%
hours 14 0.85%
minutes 11 0.67%
party 10 0.61%
buybacks 10 0.61%
water 8 0.49%
lanka 8 0.49%
government 6 0.37%
joyce 6 0.37%
michael 6 0.37%
melbourne 6 0.37%
add 5 0.30%
votes 5 0.30%
nicole 5 0.30%
contentloading 5 0.30%
big 4 0.24%
breaking 4 0.24%
australia 4 0.24%
probe 4 0.24%
high 4 0.24%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


The Age


Top Stories
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Opinion & Perspectives
Property bydomain
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Food bygoodfood
Travel bytraveller
Cars bydrive
Most Viewed today
The Age


Government orders probe into water buybacks in wake of Joyce controversy
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Morrison government orders probe into water buybacks in wake of Joyce controversy
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Morning & Afternoon Newsletter
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Club great Wayne Carey hits out at 'irrelevant' Roos
Royal family releases new photos for Prince Louis' first birthday
'High sitters' need more than 30 minutes exercise to lower heart risk
Five things we didn’t expect when we moved to the country
Who are the Avengers and what is Endgame all about?
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One in two voters don't understand how to vote, with serious consequences: poll
Richard Di Natale and the Greens' moment of truth
Labor started the election campaign with one crucial advantage
Morrison's 'watergate' moment gives Shorten time to catch his breath
'She had Joyce on the air and on the ropes': How journos face abuse, hell on the internet
Sri Lanka's leaders need to seize their New Zealand moment
Melbourne's Sri Lankan community gathers to pay respects
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Surviving lifesaver 'likely to make a full recovery'
'Everyone's rattled': Elderly man injured in nursing home fire
A few weeks before settling, Edward got a surprise: Call for cladding register
Joyce angrily rejects criticism over controversial water buyback
Inmate found dead in NSW prison
'Dangerous and discredited': Labor pledges to ban gay conversion therapy
Club great Carey hits out at 'irrelevant' North Melbourne
Star Tiger no longer a Puma
In-form Saints eyeing finals: Steele
On Easter Monday, Ablett rises again
AFL drawing closer to equality, but still needs a bit of a fix
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Helloworld chief made $200,000 donation to Liberals during tender
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'Our full and sincere apologies': New IRA sorry for killing journalist
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Sri Lanka social media shutdown part of global discontent with Silicon Valley
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Experts shed light on the reasons why we can't sleep
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ASX at 33-week high, breaks 6300
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Game of Thrones recap: Arya decides it's time to make a move
Downton Abbey countess on starting at the top and working her way down
A Marvel to behold: Kevin Feige on Avengers: Endgame's top secret
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White Night Melbourne's future in doubt
They're back and bigger, braver, bolder than ever. Watch the brand new season of The Bold Type now - only on Stan.
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Winner winners: 15 of the best chicken breast recipes
American barbecue meets New York-style pizza at Footscray's new takeaway
Why climate change could see Tasmania become Australia's main wine region
How to tell poisonous and edible mushrooms apart
The truth about the posing gorillas in ranger's viral selfie
Airline review: New premium seat like business without the price tag
'Toxic': The big mistake Australians make about the Middle East
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The sporty, electric concept that could soon become a reality
Second-gen Toyota 86 and Subaru BRZ confirmed
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The Age
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Water buyback controversy
Sri Lanka bombings
Sri Lanka bombings
Australia votes
Water buyback controversy
AFL 2019
Health & wellness
Russia probe
AFL 2019
Royal family
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Australia votes
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Tony Walker
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Water buyback controversy
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Mass shooting
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Home Health
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Daily Life
Executive Style
Essential Kids
<EM> (1)Open

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

http://theage.com.au/rss/sport/afl.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

http://theage.com.au/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.76 seconds - 162.89 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
17.69 s 0.14 s 0.12 s 0.03 s 9.90 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
124 Kb (123,798 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
124 Kb (123,798 bytes) 16 Kb (16,072 bytes) 108 Kb (107,726 bytes) 14.92 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
17 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.theage.com.au/ and http://theage.com.au are resolved to the same url :https://www.theage.com.au/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
338 108 446

Too many links (446), it may be considered as spam!

Internal Links (link to pages within this domain) - 338
URL Anchor Text
http://theage.com.au/#sectionsSkip to sections navigation
http://theage.com.au/#contentSkip to content
http://theage.com.au/#footerSkip to footer
http://theage.com.au/The Age
http://theage.com.au/The Age
http://theage.com.au/federal-election-2019Federal election
http://theage.com.au/politics/western-australiaWestern Australia
http://theage.com.au/business/the-economyThe economy
http://theage.com.au/business/banking-and-financeBanking & finance
http://theage.com.au/business/small-businessSmall business
http://theage.com.au/business/consumer-affairsConsumer affairs
http://theage.com.au/world/north-americaNorth America
http://theage.com.au/world/middle-eastMiddle East
http://theage.com.au/world/central-americaCentral America
http://theage.com.au/world/south-americaSouth America
http://theage.com.au/national/western-australiaWestern Australia
http://theage.com.au/sport/rugby-unionRugby union
http://theage.com.au/entertainment/tv-and-radioTV & radio
http://theage.com.au/entertainment/art-and-designArt & design
https://tvguide.theage.com.auTV guide
http://theage.com.au/lifestyle/life-and-relationshipsLife & relationships
http://theage.com.au/lifestyle/health-and-wellnessHealth & wellness
http://theage.com.au/money/super-and-retirementSuper & retirement
http://theage.com.au/money/planning-and-budgetingPlanning & budgeting
http://theage.com.au/environment/climate-changeClimate change
http://theage.com.au/technology/video-gamesVideo games
http://theage.com.au/topic/home-technology-hqqHome tech

External Links (link to pages on other websites) - 108
URL Anchor Text
http://www.goodfood.com.auFood & wine
http://www.executivestyle.com.auExecutive style
https://www.smh.com.auThe Sydney Morning Herald
https://www.brisbanetimes.com.auBrisbane Times
https://www.afr.comThe Australian Financial Revie...
https://www.commercialrealestate.com.auCommercial Real Estate
https://www.goodfood.com.auGood Food
http://www.executivestyle.com.auExecutive Style
http://www.essentialbaby.com.auEssential Baby
http://www.essentialkids.com.auEssential Kids
https://www.findababysitter.com.auFind A Babysitter
https://www.thestore.com.auThe Store
http://www.fairfaxmedia.co...onditions-of-use/conditions-of-useconditions of use
https://www.domain.com.au/...utm_source=the-age&utm_medium=linkFive things we didn’t expect w...
http://www.domain.com.auProperty bydomain
https://www.domain.com.au/...ium=link&utm_content=pos5&ref=pos1Overflowing with tourists, wha...
https://www.domain.com.au/...ium=link&utm_content=pos5&ref=pos1Where Melbourne buyers risk pa...
https://www.domain.com.au/living/home-health/Home Health
https://www.domain.com.au/...ium=link&utm_content=pos4&ref=pos1Experts shed light on the reas...
https://www.domain.com.au/...ium=link&utm_content=pos5&ref=pos1Home for sale on little-known ...
https://www.domain.com.au/...ium=link&utm_content=pos5&ref=pos1People come to visit this tiny...
https://www.stan.com.au/wa...m_medium=custom&utm_campaign=aprilThey're back and bigger, brave...
https://www.stan.com.au/wa...m_medium=custom&utm_campaign=aprilChuck & Axe join forces in the...
http://www.executivestyle....s-big-money-for-big-thrills-h1dp2jExecutive Style
http://www.executivestyle....s-big-money-for-big-thrills-h1dp2jThe new Posche 911 GT2 RS is b...
http://www.essentialkids.c...to-winning-at-love-20190419-h1dn74Essential Kids
http://www.essentialkids.c...to-winning-at-love-20190419-h1dn74Not just child's play: could b...
http://www.goodfood.com.auFood bygoodfood
https://www.goodfood.com.a...ken-breast-recipes-20190422-h1dp2nWinner winners: 15 of the best...
https://www.goodfood.com.a...-american-barbecue-20190410-h1dcnvAmerican barbecue meets New Yo...
https://www.goodfood.com.a...lian-wine-industry-20190415-h1dia0Why climate change could see T...
https://www.goodfood.com.a...le-mushrooms-apart-20190415-h1dihiHow to tell poisonous and edib...
http://www.traveller.com.auTravel bytraveller
http://www.traveller.com.a...-apes-were-standing-upright-h1dpknThe truth about the posing gor...
http://www.traveller.com.a...elect-los-angeles-to-sydney-h1deusAirline review: New premium se...
http://www.traveller.com.a...-to-think-about-differently-h1dovz'Toxic': The big mistake Austr...
http://www.traveller.com.a...tar-fulfils-a-tough-mission-h1dbsuInstant icon: Incredible new '...
http://www.drive.com.auCars bydrive
https://www.drive.com.au/n..._medium=referral&utm_source=theageThe sporty, electric concept t...
https://www.drive.com.au/n..._medium=referral&utm_source=theageSecond-gen Toyota 86 and Subar...
https://www.drive.com.au/n..._medium=referral&utm_source=theageSubaru reveals its all-new Out...
https://www.drive.com.au/n..._medium=referral&utm_source=theageTested: Hyundai's brand new i3...
https://www.smh.com.auThe Sydney Morning Herald
https://www.brisbanetimes.com.auBrisbane Times
https://www.afr.comThe Australian Financial Revie...
https://www.goodfood.com.auGood Food
http://www.executivestyle.com.auExecutive Style
https://www.thestore.com.auThe Store
http://www.essentialbaby.com.auEssential Baby
http://www.essentialkids.com.auEssential Kids
https://advertisers.com.auPlace your ad
https://www.commercialrealestate.com.auCommercial Real Estate
https://www.adcentre.com.au/brands/the-age/Advertise with us

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
84 84 0

Excellent! all images are associated with an ALT value.

Image URL - 84
https://static.ffx.io/imag...q_86%2Cf_auto/64a6b4b1d14a38bb0d11966ac883cadfeb3bba9aAgriculture Minister David Lit...
https://static.ffx.io/imag...q_86%2Cf_auto/64a6b4b1d14a38bb0d11966ac883cadfeb3bba9aAgriculture Minister David Lit...
https://static.ffx.io/imag...q_86%2Cf_auto/90e0b5d3668e684a9b36f2831d75069049c17703'I saw my wife and daughter on...
https://static.ffx.io/imag...q_86%2Cf_auto/85e45d616137b2ca8621fe52a2083741d0eb4f57Doctor and hero firefighter, o...
https://static.ffx.io/imag...q_86%2Cf_auto/850e9ce2fcbbd95a9188d2c76758957b71342e0d'I'm not going to be bullied':...
https://static.ffx.io/imag...q_86%2Cf_auto/9e0e7789f26312c895c2b1b71df727142db5d63a'We're exciting': Joyce opts f...
https://static.ffx.io/imag...q_86%2Cf_auto/427dd4c28be338485ab8ea7c050ccec0c4d94db2Antonia, 28, was groped on a n...
https://static.ffx.io/imag...q_86%2Cf_auto/09f97f10f20dbc1dfb3e09a38ce9a8f3f0d8b77aStar Tiger Dustin Martin no lo...
https://static.ffx.io/imag...q_86%2Cf_auto/716a328cb93df391ad88b0d496f4a0f4ccfd7897What kind of drinker are you?
https://static.ffx.io/imag...q_86%2Cf_auto/0c9923602c2a9d27dca6eb3c15c4f41a6691bb60'If an Aussie PM did 10 per ce...
https://static.ffx.io/imag...q_86%2Cf_auto/9c03649e20909cfce91549352d7b59cb0041a391Out in search of seeds and nec...
https://static.ffx.io/imag...q_86%2Cf_auto/7b0c3b26cc9b033f908f4b72e1076e51300303dfIs the lunchtime facelift real...
https://static.ffx.io/imag...q_86%2Cf_auto/50ba3ba54348b7ae7e0f974b4733a6bae1901e2cWayne Carey has put the heat o...
https://static.ffx.io/imag...q_86%2Cf_auto/cdab78bdd51f3eb7137362aa8a03cf31be8f2a0aRoyal family releases new phot...
https://static.ffx.io/imag...q_86%2Cf_auto/0f6768e20e49dd58d9d75c613976e45fad49a509Standing up and moving more ca...
https://res.akamaized.net/...8/2013945425_2_pi_171021_122841-w4096-h2730_fbcrrj.jpgFive things we didn’t expect w...
https://static.ffx.io/imag...q_86%2Cf_auto/ca0068d9f5209845e3320ae19090d5e9872688cbDoes Captain Marvel (Brie Lars...
https://static.ffx.io/imag...q_86%2Cf_auto/850e9ce2fcbbd95a9188d2c76758957b71342e0dBill Shorten says he will not...
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 0 2

You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
15 8 23

Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (223) linked to your site theage.com.au.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,915
  Facebook Shares 3,859
  Facebook Comments 1,972
  Tweets 20
  LinkedIn 219

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/theageAustralia
Twitter Accounthttps://twitter.com/theage
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site theage.com.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
5,982th most visited website in the world.
88th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - afr.com, watoday.com.au, brw.com.au) hosted on the same server as theage.com.au (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
49 years, 143 days old ( 1st registered on : 1969-12-31 )

excellent, the domain age is old enough.

Domain Expires
-50 years, -144 days from today ( expires on : 1969-12-31 )

Domain Info
theage.com.au ( 13 characters )

Domain Registrar : AU-NIC

Domain Created On Last Modified On Expires On
1969-12-31 1969-12-31 1969-12-31
49 years, 143 days old 49 years, 143 days ago -50 years, -144 days from today
49 years, 143 days old

Domain Name Servers used by theage.com.au
DNS Name IP Address

Domain is going to expire in less than a year time (-50 years, -144 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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