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ilovetest.org

hsj.co.uk favicon hsj.co.uk

Excellent Practice28
Improvement Could be Made13
Critical Issues to Attend9
Jul 16, 2025 11:45 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 60 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     30
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Detailed Reviews

Related Category
Most related categories of this website.


Title
HSJ | Health Service Journal - for healthcare leaders

Words count: 7    Unique Words: 7    Length: 53 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Health Service Journal - subscribe to HSJ for the latest NHS news and jobs for healthcare leaders

Words count: 17    Length: 97 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
HSJ | Health Service Journal - for healthcare leaders www.hsj.co.uk/
Health Service Journal - subscribe to HSJ for the latest NHS news and jobs for healthcare leaders

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  awards  care  ceo  check  chief  community  departure  events  forum  health  healthcare  hsj  icb  insight  intelligence  interactive  item  jobs  leaders  leadership  learn  leaves  national  navigation  news  nhs  parent  patient  practice  rsquo  safety  search  senior  service  solutions  subscription  substantive  technology  trust 

Top 20 Keywords
Total Terms Count: 1,110

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
hsj 41 3.69%
health 18 1.62%
nhs 17 1.53%
rsquo 14 1.26%
navigation 13 1.17%
care 13 1.17%
item 12 1.08%
parent 11 0.99%
insight 8 0.72%
leaders 8 0.72%
intelligence 7 0.63%
solutions 7 0.63%
patient 7 0.63%
trust 7 0.63%
service 7 0.63%
healthcare 6 0.54%
jobs 6 0.54%
search 5 0.45%
ceo 5 0.45%
technology 5 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
082123000110099

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(82)
Find your next career move with HSJ
Discover our job advertising opportunities
Individual Access
Team/Group Access
HSJ Membership
Latest news
Trust group appoints interim CEO while incumbent remains on leave
Chair’s departure leaves ICB with no substantive senior leadership
Second Streeting adviser joins NHSE board
Streeting’s delayed decision on A&E downgrade sparks concern
'Confusion' over mortuary oversight still 'widespread' four years after necrophilia scandal
National primary care boss shifts to new role
Mapped: RTT waiting times
Six hospitals face strike despite trust’s claim it has met staff demands
NHS diversity initiatives are not 'deadweight', claims Streeting
Exclusive: Trusts will decide what work gets done on strike days, not BMA
Provider beset by governance failings gets new CEO
Trust in merger talks with social enterprise community services provider
Late attendance 'driving trust’s high stillbirth rate'
HSJ Health Check podcast
HSJ Podcast: Spending too much on safety
HSJ Podcast: A profound disappointment
HSJ Podcast: NHS England’s hard line on AI
HSJ Podcast: Who’s really in charge of neighbourhood health?
HSJ Podcast: How the government should deal with another doctors’ strike
Expert briefings
The Download: Write back at you
Carbon Copy: The trusts fined for not being green enough
The Integrator: Will hospitals crush integration again?
Mental Health Matters: Out of sight, out of mind
The Download: Does the NHS need a national remote monitoring platform?
Finance and efficiency
Trust in merger talks with social enterprise community services provider
NHSE-DHSC merger halts small business grants
Trusts ‘stumbling into legal challenge’ with botched procurements
Quality and performance
'Confusion' over mortuary oversight still 'widespread' four years after necrophilia scandal
Mapped: RTT waiting times
Late attendance 'driving trust’s high stillbirth rate'
Workforce
Trust group appoints interim CEO while incumbent remains on leave
Chair’s departure leaves ICB with no substantive senior leadership
National primary care boss shifts to new role
Patient safety
DHSC board will block unfunded safety recommendations
Ex-leaders of Letby trust arrested
Exclusive: Baby died of hospital infection despite ‘overcrowding’ warning
Technology and innovation
Palantir calls for greater interoperability between suppliers
National virtual ward system promised in 10-Year Plan
Staff will have to ‘see more patients’ to justify tech funding
Policy and regulation
NHS diversity initiatives are not 'deadweight', claims Streeting
Hospital boards not ready to run population health, says government adviser
Forty-two areas to pioneer neighbourhood health
Comment
Politicians must stop their unthinking defence of hospital care
The mythbuster: A plan built by magpies
List cleaning keeps elective recovery on track
FT governors should not be abolished
Doctors must be enabled to do more research
Cut in haste, repent at leisure
The heavy lifting on NHS financial reform is still to come
Managers want to be as accountable as doctors
Interactive
Integrated care under the new 10-Year Health Plan: What place for technology?
Judging HSJ’s Top Chief Executives
Full list: Top 50 chief executives 2025
How can virtual care enable providers to shift from reactive to proactive and deliver better patient outcomes?
HSJ webinar discussed how training staff in digital literacy and AI improved one trust’s patient care
NHS needs convincing government’s three shifts will happen, says Streeting’s adviser
Could tech be what finally enables the shift to community?
How technology is overhauling NHS recruitment
Thought leadership from HSJ Partners
Lung cancer diagnosis in England: Can we do better?
NHS Professionals National Bank™ offers innovative workforce solution to health leaders to reduce agency spend
Medicines optimisation offers untapped opportunities for financial sustainability
Webinar: Smarter resource management in a future-focused NHS
Unlocking innovation in cancer care: A call to action for system-level change (AstraZeneca sponsored)
Resetting the standard: How 18 Week Support is evolving to help NHS trusts meet RTT and cost pressures
Powering progress through standards: reflections from the GS1 UK Healthcare Conference 2025
Making the most of the NHS estate

<H3>

(1)
The Download: Write back at you

<H4>

(2)
Search vacancies, upload your CV and get jobs by email
Advertise standard listings to leadership packages and more.
<H5>
(3)
Get unrestricted access to breaking news and exclusive insight that can support you in your role in healthcare
Provide your teams with the information they need to lead your strategy and initiatives forward
Find out about our advanced subscription package designed for NHS organisations
<I> (11)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.hsj.co.uk/21844.rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.81 seconds - 39.33 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.55 s 0.04 s 0.03 s 0.01 s 2.55 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
32 Kb (31,859 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
32 Kb (31,859 bytes) 9 Kb (9,256 bytes) 23 Kb (22,603 bytes) 40.95 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
60 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (h******@hsj.co.uk) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.hsj.co.uk:443/ and http://hsj.co.uk are resolved to the same url :https://www.hsj.co.uk:443/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://subs.hsj.co.uk...&promo_position=UserNav&returl=https%3a%2f%2fwww.hsj.co.uk
https://www.hsj.co.uk/...My_Acc_Log_Out&promo_creative=Btn&promo_position=LogOutNav
https://www.hsj.co.uk/Spin2FixedRHC.aspx?navCode=3163
https://www.hsj.co.uk/Spin2FixedRHC.aspx?navCode=3163
https://www.hsj.co.uk/latest-news/20683.more?navcode=2238
https://www.hsj.co.uk/SPIN2.aspx?navCode=3330


You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://hsj.co.uk/#wrapper_sleeve
https://subs.hsj.co.uk...Nav&returl=https%3a%2f%2fwww.hsj.co.uk
https://www.hsj.co.uk/..._creative=Btn&promo_position=LogOutNav


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
329 15 344


Too many links (344), it may be considered as spam!

Internal Links (link to pages within this domain) - 329
URL Anchor Text
http://hsj.co.uk/#wrapper_sleeveSkip to main content
http://hsj.co.uk/#mainnavSkip to navigation
https://www.hsj.co.uk
https://solutions.hsj.co.uk/HSJ Solutions
http://hsj.co.uk/Return to home page
http://hsj.co.uk/HSJ
https://www.hsj.co.uk/7039677.articleThe Download: Write back at yo...
http://hsj.co.uk/#mastnavMast navigation
https://subs.hsj.co.uk...Nav&returl=https%3a%2f%2fwww.hsj.co.ukRegister
https://www.hsj.co.uk/sign-inSign In
https://www.hsj.co.uk/..._creative=Btn&promo_position=LogOutNavSubscribe
http://hsj.co.uk/#searchSearch our site
http://hsj.co.uk/#mobilemenuMenu
http://hsj.co.uk/#wrapperClose menu
https://www.hsj.co.uk/Home
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/Home
https://www.hsj.co.uk/home/newsNews
https://www.hsj.co.uk/home/daily-insightDaily Insight
https://www.hsj.co.uk/HSJ-Expert-BriefingExpert Briefings
https://www.hsj.co.uk/home/ceo-interviewsCEO Interviews
https://www.hsj.co.uk/home/hsj-health-check-podcastHSJ Health Check podcast
https://solutions.hsj.co.uk/HSJ Solutions - NHS Best Pract...
https://www.hsj.co.uk/ask-hsjAsk HSJ
https://www.hsj.co.uk/sectorsSectors
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/sectorsSectors
https://www.hsj.co.uk/sectors/integrated-careIntegrated care
https://www.hsj.co.uk/sectors/acute-careAcute care
https://www.hsj.co.uk/sectors/primary-carePrimary care
https://www.hsj.co.uk/sectors/community-servicesCommunity services
https://www.hsj.co.uk/sectors/mental-healthMental health
https://www.hsj.co.uk/sectors/emergency-careEmergency care
https://www.hsj.co.uk/topicsTopics
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/topicsTopics
https://www.hsj.co.uk/topics/finance-and-efficiencyFinance and efficiency
https://www.hsj.co.uk/topics/quality-and-performanceQuality and performance
https://www.hsj.co.uk/topics/workforceWorkforce
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/topics/workforceWorkforce
https://www.hsj.co.uk/topics/workforce/people-movesPeople Moves
https://www.hsj.co.uk/topics/policy-and-regulationPolicy and regulation
https://www.hsj.co.uk/topics/service-redesignService redesign
https://www.hsj.co.uk/topics/technology-and-innovationTechnology and innovation
https://www.hsj.co.uk/topics/patient-safetyPatient safety
https://www.hsj.co.uk/topics/health-inequalitiesHealth inequalities
https://www.hsj.co.uk/localLocal
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/localLocal
https://www.hsj.co.uk/local/providersProviders
https://www.hsj.co.uk/local/regionsRegions
https://www.hsj.co.uk/local/icssICSs
https://www.hsj.co.uk/commentComment
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/commentComment
https://www.hsj.co.uk/comment/julian-pattersonJulian Patterson
https://www.hsj.co.uk/comment/national-voices-takeoverNational Voices 'takeover'
https://www.hsj.co.uk/comment/national-care-forum-collectionNational Care Forum collection
https://www.hsj.co.uk/interactiveInteractive
https://www.hsj.co.uk/eventsEvents
https://www.hsj.co.uk/jobsJobs
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/jobsJobs
https://www.hsj.co.uk/Spin2FixedRHC.aspx?navCode=3163Leadership Q&A
https://www.hsj.co.uk/topics/workforce/people-movesPeople Moves
https://www.hsj.co.uk/jobs/coursesCourses
https://www.hsj.co.uk/all-productsAll Products
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/all-productsAll Products
https://www.hsj.co.uk/why-subscribeSubscription Options
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/why-subscribeSubscription Options
https://www.hsj.co.uk/HSJ-Expert-BriefingHSJ Expert Briefings
https://www.hsj.co.uk/home/ceo-interviewsCEO Interviews
https://www.hsj.co.uk/teamsTeam Access
https://www.hsj.co.uk/membershipHSJ Membership
https://solutions.hsj.co.uk/HSJ Solutions - NHS Best Pract...
https://www.hsj.co.uk/hsjiHSJ Intelligence - Insight for...
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/hsjiHSJ Intelligence - Insight for...
https://www.hsj.co.uk/hsjiWhat is HSJ Intelligence
https://www.hsj.co.uk/jobsHSJ Jobs
https://www.hsj.co.uk/eventsHSJ Events
https://www.hsj.co.uk/all-products/about-usAbout Us
http://hsj.co.uk/#Back to parent navigation item
https://www.hsj.co.uk/all-products/about-usAbout Us
https://www.hsj.co.uk/info/information/contact-hsjContact Us
https://www.hsj.co.uk/info/information/hsj-appHSJ App
https://www.hsj.co.uk/all-products/subscription-faqsSubscription FAQs
https://www.hsj.co.uk/subscribeSubscribe
https://www.hsj.co.uk/Home
https://www.hsj.co.uk/home/newsNews
https://www.hsj.co.uk/home/daily-insightDaily Insight
https://www.hsj.co.uk/HSJ-Expert-BriefingExpert Briefings
https://www.hsj.co.uk/home/ceo-interviewsCEO Interviews
https://www.hsj.co.uk/home/hsj-health-check-podcastHSJ Health Check podcast
https://solutions.hsj.co.uk/HSJ Solutions - NHS Best Pract...
http://hsj.co.uk/daily...ays-down-law-on-strike/7039679.articleDaily Insight: Mackey lays dow...
http://hsj.co.uk/daily...ns-mask-local-declines/7039673.articleDaily Insight: A&E gains mask ...
...

External Links (link to pages on other websites) - 15
URL Anchor Text
https://www.hsjintelligence.co.uk/HSJ Intelligence
http://www.hsjjobs.com/Search HSJjobs
https://www.hsjintelligence.co.uk/#enquire-sectionHSJ Intelligence
https://awards.patientsafetycongress.co.uk/Patient Safety
http://www.hsjjobs.com/Search HSJjobs
http://www.hsjjobs.com/Find your next career move wit...
http://www.hsjjobs.com/
http://www.hsjjobs.com/Search vacancies, upload your ...
https://www.hsjintelligence.co.uk/#enquire-sectionHSJ Intelligence
https://www.facebook.com/HSJ.community
http://www.twitter.com/hsjnews
https://www.linkedin.com/showcase/28643630
https://www.youtube.com/channel/UC2M-cBWlcz0Te4xGqWyXf7A
https://hsjmarketintel...nce.co.uk/content/terms-and-conditionsTerms And Conditions
https://www.abacusemedia.com/webvisioncloudWebvision Cloud

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
63 57 6


6 images do not have Alt values.

Image URL - 63
URL ALT Text
https://dc.ads.linkedin.com/collect/?pid=614537&fmt=gif
https://d3e6tmgg461bic...ront.net/Pictures/web/b/m/s/hsjparent_whiteout_637439.svgzHSJ
http://hsj.co.uk/magazine/dest/graphics/logo/print_logo.pngHSJ logo
https://d3e6tmgg461bic...et/Pictures/480xAny/P/web/x/w/b/joetaloracutout_552250.png
https://d3e6tmgg461bic.../Pictures/274x183/2/5/2/3070252_HSJ-daily-insight-logo.jpgHsj daily insight logo
https://d3e6tmgg461bic.../Pictures/274x183/2/4/1/3070241_HSJ-daily-insight-logo.jpgHsj daily insight logo
https://d3e6tmgg461bic...t.net/Pictures/274x183/1/9/8/3070198_steveblack_506291.jpgsteve black
https://d3e6tmgg461bic....net/Pictures/274x183/2/5/1/3070251_David-Pearson_crop.JPGDavid Pearson
https://d3e6tmgg461bic....net/Pictures/274x183/2/5/6/3070256_Paul-Corrigan_crop.jpgPaul Corrigan
https://d3e6tmgg461bic...3070227_scunthorpegeneralhospital1240x600c_969665_crop.jpgScunthorpe General Hospital 12...
https://d3e6tmgg461bic....net/Pictures/274x183/2/5/1/3070251_David-Pearson_crop.JPGDavid Pearson
https://d3e6tmgg461bic....net/Pictures/274x183/2/5/6/3070256_Paul-Corrigan_crop.jpgPaul Corrigan
https://d3e6tmgg461bic...t/Pictures/274x183/2/4/7/3070247_Helen-Buckingham_crop.jpgHelen Buckingham
https://d3e6tmgg461bic...t/Pictures/274x183/1/9/1/3070191_kenjarroldforbio_9728.jpgKen Jarrold (for bio)
https://d3e6tmgg461bic....net/Pictures/274x183/2/0/5/3070205_robfindlay_894969.jpegRob findlay
https://d3e6tmgg461bic...480xAny/P/web/s/v/s/imageforinteractivedropdown_499303.png
https://d3e6tmgg461bic.../r/e/b/providersummit_leftalignedstacked258x150_625914.jpg
https://d3e6tmgg461bic...cinghealthinequalitiesforum_leftalignedstacked_441771.svgz
https://d3e6tmgg461bic...Pictures/258xAny/P/web/c/i/m/hsjhealthshiftlogo_952210.jpg
https://d3e6tmgg461bic...loudfront.net/Pictures/web/i/c/h/CV-illustration-small.pngcv illustration
https://d3e6tmgg461bic...Pictures/300xAny/P/web/b/m/s/hsjjobs2024300x169_825900.pngHSJ Jobs Adverts
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
5 3 8


You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://hsj.co.uk/Magazine/core.css?p=7718651482702714stylesheettext/css
http://hsj.co.uk/Magazine/print.css?p=7718651482702714stylesheettext/css
https://fonts.googleap...om/css?family=Source+Sans+Pro:300,400,600,700&display=swapstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
22 2 24


You have 22 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js
http://hsj.co.uk/Magazine/core.js?p=7718651482702714

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.hsj.co.uk/home/newsNews
http://www.twitter.com/hsjnews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 31
  Facebook Shares 214
  Facebook Comments 20
  Tweets 2
  LinkedIn 63

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/HSJ.community
Twitter Accounthttp://www.twitter.com/hsjnews
Google+ PageNot Found


Trustworthiness
62

Excellent! the website has a good Trustworthiness Score (62/100).

62
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site hsj.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
579,531th most visited website in the world.
29,858th most visited website in United Kingdom  

your site has a fair good traffic rank across the world.
Websites On Same Server
Excellent! You do have very few domains (2 - abacusemedia.com, propertyeu.info) hosted on the same server as hsj.co.uk (ip : 52.223.11.33).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 52.223.11.33) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 338 days old ( 1st registered on : 1996-09-02 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 27 days from today ( expires on : 2025-09-02 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
hsj.co.uk ( 9 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-09-02 2025-04-30 2025-09-02
28 years, 338 days old 0 years, 97 days ago 0 years, 27 days from today
28 years, 338 days old


Domain Name Servers used by hsj.co.uk
DNS Name IP Address
hsj.co.uk35.71.136.153


Domain is going to expire in less than a year time (0 years, 27 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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