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Excellent Practice31
Improvement Could be Made10
Critical Issues to Attend10
Dec 4, 2025 10:56 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • ...     119
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

advertising   careers   cricket   multimedia   people   photos   stories   video  

Title
Breaking China, Asia, HK News, Opinions and Insights | South China Morning Post

Words count: 12    Unique Words: 11    Length: 79 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
China 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

Words count: 14    Length: 115 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Breaking China, Asia, HK News, Opinions and Insights | ... www.scmp.com/
News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
South China Morning Post, News, Opinion, China, Hong Kong, World, US, Asia, Business, Economy, Technology, Lifestyle, Sport

Words count: 17    Length: 123 characters    keyword phrases count : 13

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:85% (11/13)
news 0   (0%)
opinion 0   (0%)
china 0   (0%)
world 0   (0%)
us 0   (0%)
asia 0   (0%)
business 0   (0%)
economy 0   (0%)
technology 0   (0%)
lifestyle 0   (0%)
sport 0   (0%)
2 words:8% (1/13)
hong kong 0   (0%)
4 words:8% (1/13)
south china morning post 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

breaking  business  china  diplomacy  economy  geopolitics  hong  infographics  insights  issues  kong  lifestyle  morning  news  opinions  post  south  sport  technology  videos 

Top 20 Keywords
Total Terms Count: 40

A few words (9) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
china 5 12.50%
news 3 7.50%
opinions 3 7.50%
south 2 5.00%
morning 2 5.00%
post 2 5.00%
economy 2 5.00%
technology 2 5.00%
lifestyle 2 5.00%
breaking 1 2.50%
insights 1 2.50%
hong 1 2.50%
kong 1 2.50%
business 1 2.50%
sport 1 2.50%
infographics 1 2.50%
videos 1 2.50%
issues 1 2.50%
geopolitics 1 2.50%
diplomacy 1 2.50%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0833200000000115

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(83)
Waste to wealth: why China is building incinerators around the world
How Chinese lifestyle brands are finding fans abroad with toys, tea and trends
Military
China’s unmanned Moyujian strike helicopter is ready for plateau combat tests
Banking & Finance
Moore Threads shares dazzle with fivefold jump in Shanghai debut
Society
Hong Kong developers push for smoking ban at construction sites after deadly fire
Why China sees Brazil as ‘last untapped blue ocean market’ for investment boom
Diplomacy
Explainer | Why Beijing thinks Takaichi’s Taiwan remarks challenge the post-war order
Society
‘Darkest corner’: firefighters haunted by Hong Kong blaze but vow to keep serving
Politics
Myanmar’s criticism of Takaichi signals ‘loyalty’ to China ahead of election
Business
The secret ingredient in your daily life: why Malaysian palm oil is used around the world
World
Chinese boy lost after US detention, helper’s last call in fire: weekly roundup
Diplomacy
Beijing ‘absolutely does not accept’ Takaichi’s apparent Taiwan climbdown
Global Economy
As Macron eyes China deals to revive industry, trade shows tables have turned
Society
‘I’m worried’: residents of Hong Kong estates in limbo after renovation suspended
Lifestyle & Culture
Are Singaporean Chinese the ‘least attractive’? Viral image stirs debate
Business
HSBC to occupy over 40,000 sq ft at Hong Kong’s Capitol Centre in 2026
Business
CSRC vows deeper reforms to open China’s capital market and boost tech listings
Australasia
Aukus deal to move ‘full steam ahead’ after surviving Trump review
Science
Chinese physicists prove Einstein wrong and put century-old debate to an end
Football
Explainer | Fifa World Cup draw: how to watch, who plays where, will Trump win peace prize?
Lifestyle & Culture
Japan weighs plan to punish sex buyers, but will it be enough?
Opinion | Legco poll a chance for Hong Kong to show its resilience after Tai Po fire
Letters | Rather than point fingers, Hongkongers should join hands to rebuild
Opinion | Not just China: India also a piece of the US opioid puzzle
Editorial | China’s low-cost AI is showing up America’s high-cost tech model
Editorial | Hong Kong’s October retail sales figures underline need for change
East Asia
‘Real pride’: Korean-American mums envy of Samsung heir’s CSAT success
Diplomacy
Explainer | Why Beijing thinks Takaichi’s Taiwan remarks challenge the post-war order
Football
Explainer | Fifa World Cup draw: how to watch, who plays where, will Trump win peace prize?
People & Culture
Russian fitness coach dies at 30 after gaining 25kg in promotional junk food binge
United States & Canada
Investigations reveal combat stress a key factor in costly US Navy mishaps
China Economy
Waste to wealth: why China is building incinerators around the world
Pursuit of hoppiness: why China’s cash-conscious drinkers have embraced craft beers
After peaking, decline of China’s European wine imports worries makers
China’s liquor capital faces long march to rebirth as ‘liquid gold’ glory wanes
Diplomacy
Open Questions | Ex-PLA colonel Zhou Bo on Taiwan reunification, lessons from the Ukraine war
China Economy
Open Questions | ‘A mistaken view’: US economist Nicholas Lardy on the ‘peak China’ hypothesis
China Economy
Open Questions | Chinese economist Lu Feng on why the time is ripe for a consumption rebalance
Politics
Open Questions | Silkpunk creator Ken Liu takes on AI, modernity and what it means to be American
Big Tech
China’s DeepSeek challenges Google DeepMind with new AI model
Banking & Finance
Moore Threads shares dazzle with fivefold jump in Shanghai debut
United States & Canada
Senators unveil bill to keep Trump from easing curbs on AI chip sales to China
Global Economy
As Macron eyes China deals to revive industry, trade shows tables have turned
China Economy
How Chinese lifestyle brands are finding fans abroad with toys, tea and trends
China Economy
Factory of factories: China’s manufacturers join wave of overseas expansions
Society
Exclusive | What is role of property management giant ISS at blaze-ravaged Hong Kong estate?
China
Is China’s new K visa enough to win the global tech talent race?

<H3>

(32)
China’s economic slowdown has left its waste-to-energy sector without enough trash to burn. So, companies are heading overseas.
At Aero Asia in Zhuhai, developer says it put high-altitude drone with missiles through live-fire target tests above 4,000 metres.
Moore’s shares began trading at 650 yuan amid a declining market, a 468 per cent jump from their initial public offering price of 114.28 yuan.
Two developers are already stepping up measures, with a viral video showing workers being told ‘If anyone is caught smoking, they will have to leave’.
In the continuing tensions over remarks by the Japanese prime minister, agreements made at the end of WWII matter.
Firefighters recount extreme challenges of operation at Wang Fuk Court, with some struggling emotionally after finding so many bodies.
A junta spokesman slammed the Japanese prime minister’s comments on Taiwan, saying Tokyo had not shown remorse for its ‘crimes’ in Asia.
Found everywhere from food products to biofuel, this vegetable oil is preferred for its versatility, safety and sustainable production.
From the Japanese PM’s latest remarks on Taiwan to a US ambassador coming under fire in Singapore, here are seven stories from SCMP’s recent reporting.
Takaichi ‘still prevaricating’ by citing 1972 joint communique, Beijing says, urges that she retract wrong remarks ‘accurately and fully’.
China once exported cheap goods to Europe – now, French leader urges its firms to transfer tech expertise.
Owners at estates with projects by beleaguered contractor for Wang Fuk Court fear they might need to hire new company and spend even more.
Social media users said Singapore had no Vivian Chow or Edison Chen, but experts warned against warped beauty standards shaped by media.
Current tenant Chanel’s three-year lease for the prime retail space in Causeway Bay expires on May 15 next year.
CSRC chairman Wu Qing outlines ‘deep transformation’ of capital market to attract long-term investors who ‘can stay and can develop well’.
The Pentagon said the five-month evaluation ‘identified opportunities to put Aukus on the strongest possible footing’.
‘Exceptionally precise’ set-up mimics thought experiment devised by sceptical genius to disprove the then-emerging field.
All you need to know ahead of the draw for the tournament in the US, Canada and Mexico – featuring Village People and a president or two.
Experts warn the sex industry will find ways to circumvent new rules and the problem needs to be tackled from various angles simultaneously.
As discerning alcohol consumers seek ‘wallet-friendly’ products, premium beers are winning out over higher-end options.
Commentator and former senior colonel on Beijing’s row with Japan, lessons from the Ukraine war and why playing global policeman is a trap.
The veteran China watcher talks Beijing’s need for financial reform and how US-China economic convergence could still be on the horizon.
Peking University professor says China’s next five-year plan could provide the necessary momentum to shift more public resources to households.
The sci-fi sensation compares the new technology to the early days of the camera and predicts a long period of transition for the new medium.
DeepSeek’s V3.2-Speciale equals Google’s Gemini 3 Pro in reasoning capabilities, the Chinese start-up says.
Moore’s shares began trading at 650 yuan amid a declining market, a 468 per cent jump from their initial public offering price of 114.28 yuan.
The SAFE CHIPS Act is a rare effort led in part by Trump’s own party to stop him from further relaxing tech export restrictions on Beijing.
China once exported cheap goods to Europe – now, French leader urges its firms to transfer tech expertise.
From milk tea to blind boxes, China’s lighter consumer brands are winning worldwide recognition – though time will tell if the craze will last.
With many of their clients moving or building sites abroad, China’s factory owners are following suit, seizing a ‘last chance’ for new revenues.
ISS EastPoint played a pivotal role in HK$330 million renovation of Wang Fuk Court and knew about defects in fire safety system as early as May.
Beijing’s revamped entry scheme is the centrepiece of a quest to close a critical skills gap, but insiders say more barriers must come down.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.scmp.com/rss/feed Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.19 seconds - 3,103.67 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
84.24 s 0.66 s 0.59 s 0.16 s 47.18 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
590 Kb (589,698 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
590 Kb (589,698 bytes) 0 Kb (320 bytes) 589 Kb (589,378 bytes) 0.05 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
3 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.scmp.com/ and http://scmp.com are resolved to the same url :https://www.scmp.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://scmp.com/search?module=masthead&pgtype=homepage
http://scmp.com/newsletters?module=masthead&pgtype=homepage
http://scmp.com/mynews?module=masthead&pgtype=homepage
http://scmp.com/?module=masthead&pgtype=homepage
http://scmp.com/econo...-incinerators-around-world?module=top_story&pgtype=homepage
http://scmp.com/econo...-incinerators-around-world?module=top_story&pgtype=homepage
http://scmp.com/econo...l-success-global-influence?module=top_story&pgtype=homepage
http://scmp.com/topics/china-exports?module=top_story&pgtype=homepage
http://scmp.com/news/china/military?module=top_story&pgtype=homepage
http://scmp.com/news/...ready-plateau-combat-tests?module=top_story&pgtype=homepage
http://scmp.com/news/...teau-combat-tests?module=top_story&pgtype=homepage#comments
http://scmp.com/business/banking-finance?module=top_story&pgtype=homepage
http://scmp.com/busin...nvestors-rush-ai-chipmaker?module=top_story&pgtype=homepage
http://scmp.com/news/hong-kong/society?module=top_story&pgtype=homepage
http://scmp.com/news/...on-sites-after-deadly-fire?module=top_story&pgtype=homepage
http://scmp.com/news/...after-deadly-fire?module=top_story&pgtype=homepage#comments
http://scmp.com/econo...-chinese-investment?module=flexi_unit-focus&pgtype=homepage
http://scmp.com/news/china/diplomacy?module=top_story&pgtype=homepage
http://scmp.com/news/...s-challenge-post-war-order?module=top_story&pgtype=homepage
http://scmp.com/news/...s-challenge-post-war-order?module=top_story&pgtype=homepage
http://scmp.com/news/hong-kong/society?module=top_story&pgtype=homepage
http://scmp.com/news/...during-tai-po-estate-blaze?module=top_story&pgtype=homepage
http://scmp.com/news/...i-po-estate-blaze?module=top_story&pgtype=homepage#comments
http://scmp.com/week-asia/politics?module=top_story&pgtype=homepage
http://scmp.com/week-...yalty-china-ahead-election?module=top_story&pgtype=homepage
http://scmp.com/business?module=top_story&pgtype=homepage
http://scmp.com/nativ...palm-oil-used-around-world?module=top_story&pgtype=homepage
http://scmp.com/nativ...palm-oil-used-around-world?module=top_story&pgtype=homepage
http://scmp.com/news/world?module=top_story&pgtype=homepage
http://scmp.com/news/...apore-scmps-weekly-roundup?module=top_story&pgtype=homepage
http://scmp.com/news/...apore-scmps-weekly-roundup?module=top_story&pgtype=homepage
http://scmp.com/news/china/diplomacy?module=top_story&pgtype=homepage
http://scmp.com/news/...s-seeming-taiwan-climbdown?module=top_story&pgtype=homepage
http://scmp.com/news/...-taiwan-climbdown?module=top_story&pgtype=homepage#comments
http://scmp.com/economy/global-economy?module=top_story&pgtype=homepage
http://scmp.com/econo...-france-eu-tech-gap-widens?module=top_story&pgtype=homepage
http://scmp.com/econo...u-tech-gap-widens?module=top_story&pgtype=homepage#comments
http://scmp.com/news/hong-kong/society?module=top_story&pgtype=homepage
http://scmp.com/news/...suspended-wonder-what-next?module=top_story&pgtype=homepage
http://scmp.com/news/...suspended-wonder-what-next?module=top_story&pgtype=homepage
http://scmp.com/week-asia/lifestyle-culture?module=top_story&pgtype=homepage
http://scmp.com/week-...-image-stirs-beauty-debate?module=top_story&pgtype=homepage
http://scmp.com/week-...irs-beauty-debate?module=top_story&pgtype=homepage#comments
http://scmp.com/week-...-image-stirs-beauty-debate?module=top_story&pgtype=homepage
http://scmp.com/business?module=top_story&pgtype=homepage
http://scmp.com/busin...-kongs-capitol-centre-2026?module=top_story&pgtype=homepage
http://scmp.com/business?module=top_story&pgtype=homepage
http://scmp.com/busin...et-and-boost-tech-listings?module=top_story&pgtype=homepage
http://scmp.com/news/asia/australasia?module=top_story&pgtype=homepage
http://scmp.com/news/...ter-surviving-trump-review?module=top_story&pgtype=homepage
http://scmp.com/news/...ter-surviving-trump-review?module=top_story&pgtype=homepage
http://scmp.com/news/china/science?module=top_story&pgtype=homepage
http://scmp.com/news/...put-century-old-debate-end?module=top_story&pgtype=homepage
http://scmp.com/news/...ry-old-debate-end?module=top_story&pgtype=homepage#comments
http://scmp.com/news/...put-century-old-debate-end?module=top_story&pgtype=homepage
http://scmp.com/sport/football?module=top_story&pgtype=homepage
http://scmp.com/sport...will-trump-win-peace-prize?module=top_story&pgtype=homepage
http://scmp.com/week-asia/lifestyle-culture?module=top_story&pgtype=homepage
http://scmp.com/week-...x-buyers-will-it-be-enough?module=top_story&pgtype=homepage
http://scmp.com/comment?module=opinion&pgtype=homepage
http://scmp.com/author/dong-lei?module=opinion&pgtype=homepage
http://scmp.com/opini...resilience-after-tai-po-fire?module=opinion&pgtype=homepage
http://scmp.com/author/dong-lei?module=opinion&pgtype=homepage
http://scmp.com/author/letters?module=opinion&pgtype=homepage
http://scmp.com/opini...rs-should-join-hands-rebuild?module=opinion&pgtype=homepage
http://scmp.com/author/letters?module=opinion&pgtype=homepage
http://scmp.com/author/rupert-stone?module=opinion&pgtype=homepage
http://scmp.com/opini...e-solved-without-indias-help?module=opinion&pgtype=homepage
http://scmp.com/author/rupert-stone?module=opinion&pgtype=homepage
http://scmp.com/author/scmp-editorial?module=opinion&pgtype=homepage
http://scmp.com/opini...mericas-high-cost-tech-model?module=opinion&pgtype=homepage
http://scmp.com/author/scmp-editorial?module=opinion&pgtype=homepage
http://scmp.com/author/scmp-editorial?module=opinion&pgtype=homepage
http://scmp.com/opini...igures-underline-need-change?module=opinion&pgtype=homepage
http://scmp.com/author/scmp-editorial?module=opinion&pgtype=homepage
http://scmp.com/photo...96/harrys-view-december-2025?module=opinion&pgtype=homepage
http://scmp.com/photo...96/harrys-view-december-2025?module=opinion&pgtype=homepage
http://scmp.com/comment?module=opinion&pgtype=homepage
http://scmp.com/live?module=latest&pgtype=homepage
http://scmp.com/news/asia/east-asia?module=latest&pgtype=homepage
http://scmp.com/news/...vy-among-korean-american-mums?module=latest&pgtype=homepage
http://scmp.com/news/china/diplomacy?module=latest&pgtype=homepage
http://scmp.com/news/...arks-challenge-post-war-order?module=latest&pgtype=homepage
http://scmp.com/sport/football?module=latest&pgtype=homepage
http://scmp.com/sport...re-will-trump-win-peace-prize?module=latest&pgtype=homepage
http://scmp.com/news/people-culture?module=latest&pgtype=homepage
http://scmp.com/news/...l-weight-loss-courses-dies-30?module=latest&pgtype=homepage
http://scmp.com/news/world/united-states-canada?module=latest&pgtype=homepage
http://scmp.com/news/...mishaps-investigations-reveal?module=latest&pgtype=homepage
http://scmp.com/economy/china-economy?module=latest&pgtype=homepage
http://scmp.com/econo...ing-incinerators-around-world?module=latest&pgtype=homepage
http://scmp.com/live?module=latest&pgtype=homepage
http://scmp.com/econo...dule=series_china%E2%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/serie...dule=series_china%E2%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/econo...dule=series_china%E2%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/econo...dule=series_china%E2%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/econo...dule=series_china%E2%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/econo...dule=series_china%E2%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/topic...n-questions-series?module=feature_package_2&pgtype=homepage
http://scmp.com/news/china/diplomacy?module=feature_package_2&pgtype=homepage
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://scmp.com/econo...-world?module=top_story&pgtype=homepage
http://scmp.com/econo...-world?module=top_story&pgtype=homepage
http://scmp.com/econo...luence?module=top_story&pgtype=homepage
http://scmp.com/topic...xports?module=top_story&pgtype=homepage
http://scmp.com/news/...litary?module=top_story&pgtype=homepage
http://scmp.com/news/...-tests?module=top_story&pgtype=homepage
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments
http://scmp.com/busin...inance?module=top_story&pgtype=homepage
http://scmp.com/busin...pmaker?module=top_story&pgtype=homepage
http://scmp.com/news/...ociety?module=top_story&pgtype=homepage
http://scmp.com/news/...y-fire?module=top_story&pgtype=homepage
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments
http://scmp.com/econo...module=flexi_unit-focus&pgtype=homepage
http://scmp.com/news/...lomacy?module=top_story&pgtype=homepage
http://scmp.com/news/...-order?module=top_story&pgtype=homepage
http://scmp.com/news/...-order?module=top_story&pgtype=homepage
http://scmp.com/news/...ociety?module=top_story&pgtype=homepage
http://scmp.com/news/...-blaze?module=top_story&pgtype=homepage
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments
http://scmp.com/week-...litics?module=top_story&pgtype=homepage
http://scmp.com/week-...ection?module=top_story&pgtype=homepage
http://scmp.com/business?module=top_story&pgtype=homepage
http://scmp.com/nativ...-world?module=top_story&pgtype=homepage
http://scmp.com/nativ...-world?module=top_story&pgtype=homepage
http://scmp.com/news/world?module=top_story&pgtype=homepage
http://scmp.com/news/...oundup?module=top_story&pgtype=homepage
http://scmp.com/news/...oundup?module=top_story&pgtype=homepage
http://scmp.com/news/...lomacy?module=top_story&pgtype=homepage
http://scmp.com/news/...mbdown?module=top_story&pgtype=homepage
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments
http://scmp.com/econo...conomy?module=top_story&pgtype=homepage
http://scmp.com/econo...widens?module=top_story&pgtype=homepage
http://scmp.com/econo...dule=top_story&pgtype=homepage#comments
http://scmp.com/news/...ociety?module=top_story&pgtype=homepage
http://scmp.com/news/...t-next?module=top_story&pgtype=homepage
http://scmp.com/news/...t-next?module=top_story&pgtype=homepage
http://scmp.com/week-...ulture?module=top_story&pgtype=homepage
http://scmp.com/week-...debate?module=top_story&pgtype=homepage
http://scmp.com/week-...dule=top_story&pgtype=homepage#comments
http://scmp.com/week-...debate?module=top_story&pgtype=homepage
http://scmp.com/business?module=top_story&pgtype=homepage
http://scmp.com/busin...e-2026?module=top_story&pgtype=homepage
http://scmp.com/business?module=top_story&pgtype=homepage
http://scmp.com/busin...stings?module=top_story&pgtype=homepage
http://scmp.com/news/...alasia?module=top_story&pgtype=homepage
http://scmp.com/news/...review?module=top_story&pgtype=homepage
http://scmp.com/news/...review?module=top_story&pgtype=homepage
http://scmp.com/news/...cience?module=top_story&pgtype=homepage
http://scmp.com/news/...te-end?module=top_story&pgtype=homepage
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments
http://scmp.com/news/...te-end?module=top_story&pgtype=homepage
http://scmp.com/sport...otball?module=top_story&pgtype=homepage
http://scmp.com/sport...-prize?module=top_story&pgtype=homepage
http://scmp.com/week-...ulture?module=top_story&pgtype=homepage
http://scmp.com/week-...enough?module=top_story&pgtype=homepage
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/serie...%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepage
http://scmp.com/topic...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...ture_package_2&pgtype=homepage#comments
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/econo...odule=feature_package_2&pgtype=homepage
http://scmp.com/econo...odule=feature_package_2&pgtype=homepage
http://scmp.com/econo...ture_package_2&pgtype=homepage#comments
http://scmp.com/econo...odule=feature_package_2&pgtype=homepage
http://scmp.com/econo...odule=feature_package_2&pgtype=homepage
http://scmp.com/econo...ture_package_2&pgtype=homepage#comments
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
https://www.scmp.com/...odule=china_future_tech&pgtype=homepage
http://scmp.com/tech/...odule=china_future_tech&pgtype=homepage
http://scmp.com/tech/...odule=china_future_tech&pgtype=homepage
http://scmp.com/tech/...na_future_tech&pgtype=homepage#comments
http://scmp.com/tech/...odule=china_future_tech&pgtype=homepage
http://scmp.com/busin...odule=china_future_tech&pgtype=homepage
http://scmp.com/busin...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/econo...odule=china_future_tech&pgtype=homepage
http://scmp.com/econo...odule=china_future_tech&pgtype=homepage
http://scmp.com/econo...na_future_tech&pgtype=homepage#comments
http://scmp.com/econo...odule=china_future_tech&pgtype=homepage


You have 95 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
145 0 145


You have more than 100 links (145).

Internal Links (link to pages within this domain) - 145
URL Anchor Text
http://scmp.com/search?module=masthead&pgtype=homepage
http://scmp.com/newsletters?module=masthead&pgtype=homepage
http://scmp.com/mynews?module=masthead&pgtype=homepage
http://scmp.com/?module=masthead&pgtype=homepage
http://scmp.com/econo...-world?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/econo...-world?module=top_story&pgtype=homepageWaste to wealth: why China is ...
http://scmp.com/econo...luence?module=top_story&pgtype=homepageHow Chinese lifestyle brands a...
http://scmp.com/topic...xports?module=top_story&pgtype=homepageChina exports
http://scmp.com/news/...litary?module=top_story&pgtype=homepageMilitary
http://scmp.com/news/...-tests?module=top_story&pgtype=homepageChina’s unmanned Moyujian stri...
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments25
http://scmp.com/busin...inance?module=top_story&pgtype=homepageBanking & Finance
http://scmp.com/busin...pmaker?module=top_story&pgtype=homepageMoore Threads shares dazzle wi...
http://scmp.com/news/...ociety?module=top_story&pgtype=homepageSociety
http://scmp.com/news/...y-fire?module=top_story&pgtype=homepageHong Kong developers push for ...
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments5
http://scmp.com/econo...module=flexi_unit-focus&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/...lomacy?module=top_story&pgtype=homepageDiplomacy
http://scmp.com/news/...-order?module=top_story&pgtype=homepageExplainer | Why Beijing thinks...
http://scmp.com/news/...-order?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/...ociety?module=top_story&pgtype=homepageSociety
http://scmp.com/news/...-blaze?module=top_story&pgtype=homepage‘Darkest corner’: firefighters...
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments8
http://scmp.com/week-...litics?module=top_story&pgtype=homepagePolitics
http://scmp.com/week-...ection?module=top_story&pgtype=homepageMyanmar’s criticism of Takaich...
http://scmp.com/business?module=top_story&pgtype=homepageBusiness
http://scmp.com/nativ...-world?module=top_story&pgtype=homepageThe secret ingredient in your ...
http://scmp.com/nativ...-world?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/world?module=top_story&pgtype=homepageWorld
http://scmp.com/news/...oundup?module=top_story&pgtype=homepageChinese boy lost after US dete...
http://scmp.com/news/...oundup?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/...lomacy?module=top_story&pgtype=homepageDiplomacy
http://scmp.com/news/...mbdown?module=top_story&pgtype=homepageBeijing ‘absolutely does not a...
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments44
http://scmp.com/econo...conomy?module=top_story&pgtype=homepageGlobal Economy
http://scmp.com/econo...widens?module=top_story&pgtype=homepageAs Macron eyes China deals to ...
http://scmp.com/econo...dule=top_story&pgtype=homepage#comments20
http://scmp.com/news/...ociety?module=top_story&pgtype=homepageSociety
http://scmp.com/news/...t-next?module=top_story&pgtype=homepage‘I’m worried’: residents of Ho...
http://scmp.com/news/...t-next?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/week-...ulture?module=top_story&pgtype=homepageLifestyle & Culture
http://scmp.com/week-...debate?module=top_story&pgtype=homepageAre Singaporean Chinese the ‘l...
http://scmp.com/week-...dule=top_story&pgtype=homepage#comments10
http://scmp.com/week-...debate?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/business?module=top_story&pgtype=homepageBusiness
http://scmp.com/busin...e-2026?module=top_story&pgtype=homepageHSBC to occupy over 40,000 sq ...
http://scmp.com/business?module=top_story&pgtype=homepageBusiness
http://scmp.com/busin...stings?module=top_story&pgtype=homepageCSRC vows deeper reforms to op...
http://scmp.com/news/...alasia?module=top_story&pgtype=homepageAustralasia
http://scmp.com/news/...review?module=top_story&pgtype=homepageAukus deal to move ‘full steam...
http://scmp.com/news/...review?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/...cience?module=top_story&pgtype=homepageScience
http://scmp.com/news/...te-end?module=top_story&pgtype=homepageChinese physicists prove Einst...
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments18
http://scmp.com/news/...te-end?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/sport...otball?module=top_story&pgtype=homepageFootball
http://scmp.com/sport...-prize?module=top_story&pgtype=homepageExplainer | Fifa World Cup dra...
http://scmp.com/week-...ulture?module=top_story&pgtype=homepageLifestyle & Culture
http://scmp.com/week-...enough?module=top_story&pgtype=homepageJapan weighs plan to punish se...
http://scmp.com/comment?module=opinion&pgtype=homepageOPINION
http://scmp.com/autho...dong-lei?module=opinion&pgtype=homepageDong Lei
http://scmp.com/opini...-po-fire?module=opinion&pgtype=homepageOpinion | Legco poll a chance ...
http://scmp.com/autho...dong-lei?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/autho.../letters?module=opinion&pgtype=homepageLetters
http://scmp.com/opini...-rebuild?module=opinion&pgtype=homepageLetters | Rather than point fi...
http://scmp.com/autho.../letters?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/autho...rt-stone?module=opinion&pgtype=homepageRupert Stone
http://scmp.com/opini...ias-help?module=opinion&pgtype=homepageOpinion | Not just China: Indi...
http://scmp.com/autho...rt-stone?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/autho...ditorial?module=opinion&pgtype=homepageSCMP Editorial
http://scmp.com/opini...ch-model?module=opinion&pgtype=homepageEditorial | China’s low-cost A...
http://scmp.com/autho...ditorial?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/autho...ditorial?module=opinion&pgtype=homepageSCMP Editorial
http://scmp.com/opini...d-change?module=opinion&pgtype=homepageEditorial | Hong Kong’s Octobe...
http://scmp.com/autho...ditorial?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/photo...ber-2025?module=opinion&pgtype=homepageHarry’s View | 5 Dec 2025
http://scmp.com/photo...ber-2025?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/comment?module=opinion&pgtype=homepageMORE COMMENT
http://scmp.com/live?module=latest&pgtype=homepageLATEST
http://scmp.com/news/...east-asia?module=latest&pgtype=homepageEast Asia
http://scmp.com/news/...ican-mums?module=latest&pgtype=homepage‘Real pride’: Korean-American ...
http://scmp.com/news/...diplomacy?module=latest&pgtype=homepageDiplomacy
http://scmp.com/news/...war-order?module=latest&pgtype=homepageExplainer | Why Beijing thinks...
http://scmp.com/sport/football?module=latest&pgtype=homepageFootball
http://scmp.com/sport...ace-prize?module=latest&pgtype=homepageExplainer | Fifa World Cup dra...
http://scmp.com/news/...e-culture?module=latest&pgtype=homepagePeople & Culture
http://scmp.com/news/...s-dies-30?module=latest&pgtype=homepageRussian fitness coach dies at ...
http://scmp.com/news/...es-canada?module=latest&pgtype=homepageUnited States & Canada
http://scmp.com/news/...ns-reveal?module=latest&pgtype=homepageInvestigations reveal combat s...
http://scmp.com/econo...a-economy?module=latest&pgtype=homepageChina Economy
http://scmp.com/econo...und-world?module=latest&pgtype=homepageWaste to wealth: why China is ...
http://scmp.com/live?module=latest&pgtype=homepageMORE LATEST NEWS
http://scmp.com/seriesSCMP Series
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/serie...%80%99s_alcohol_economy&pgtype=homepageSCMP Series
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepageChina’s alcohol economy
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepagePursuit of hoppiness: why Chin...
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepageAfter peaking, decline of Chin...
http://scmp.com/econo...%80%99s_alcohol_economy&pgtype=homepageChina’s liquor capital faces l...
http://scmp.com/topic...odule=feature_package_2&pgtype=homepageOpen Questions series
...

External Links (link to pages on other websites) - 0
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
23 23 0


Excellent! all images are associated with an ALT value.

Image URL - 23
URL ALT Text
https://cdn.i-scmp.co...025/12/05/6fa386ea-6c9b-45b1-b619-25a6a781d4f9_ae4df283.jpgPeople work at a garbage incin...
https://cdn.i-scmp.co...025/12/04/a2776cc3-aa2f-498b-8be5-34560b3ef817_56333717.jpgIllustration: Brian Wang
https://cdn.i-scmp.co...025/12/05/c433c35c-8111-4bb1-9453-c4692117a4bf_b28ad334.jpgThe Japanese delegation signs ...
https://cdn.i-scmp.co...025/10/06/65b29603-efa7-4264-9a8e-54f2bc9ab9a4_af63b98d.jpgPalm oil is a versatile ingred...
https://cdn.i-scmp.co...025/12/05/72b0c040-8be2-499c-8fbc-4f18de776fe6_41388c5a.jpgAdvocacy groups in the US are ...
https://cdn.i-scmp.co...025/12/04/5a26a0b1-9150-496b-947c-ff14ecf8acc2_e7f2870a.jpgThe blaze at Wang Fuk Court in...
https://cdn.i-scmp.co...025/12/05/928c849d-cfcf-4bc3-b67b-aca806899aa0_cbe42c0a.jpgThe viral image has sparked a ...
https://cdn.i-scmp.co...025/12/05/853c68f6-78b0-49e4-b851-a749443a667a_5a870398.jpgA US Navy’s Virginia-class sub...
https://cdn.i-scmp.co...025/12/05/907e768b-a695-4094-833e-50673d113207_a1abca2d.jpgAlbert Einstein is seen in Pri...
https://img.i-scmp.co...r/pic/2021/01/03/dong_lei_2.jpeg?itok=BqKqOfxd&v=1609646196Dong Lei
https://img.i-scmp.co...images/author/pic/2019/02/21/scmp_letters.png?itok=FRph0RewLetters
https://img.i-scmp.co...2022/08/25/Stone profile pic.jpg?itok=fcbBtNa0&v=1661412727Rupert Stone
https://img.i-scmp.co...or/pic/2018/10/22/placeholder-editorial2x.png?itok=GAVz3LFZSCMP Editorial
https://img.i-scmp.co...or/pic/2018/10/22/placeholder-editorial2x.png?itok=GAVz3LFZSCMP Editorial
https://cdn.i-scmp.com/sites/default/files/d8/galleries/2025/12/05/Harry0512.jpgDecember 5, 2025
https://cdn.i-scmp.co...025/11/26/63236cd2-8f36-4a19-9332-68cfbdb1b189_51754aba.jpgIllustration: Henry Wong
https://cdn.i-scmp.co...025/11/29/24370352-a737-4788-b52d-f7cfea0e8110_1838daa8.jpgIllustration: Victor Sanjinez
https://cdn.i-scmp.co...025/11/06/94fdbbe9-b77d-4a0b-a0fd-f328a75a676e_b6db10fb.jpgIllustration: Lau Ka-kuen
https://cdn.i-scmp.co...8/images/section/2024/10/14/thumbnail_CFT.png?itok=2AMvlvWXChina Future Tech
https://cdn.i-scmp.co...025/12/02/15a46ade-c077-4830-b3d6-8a02814bd330_067d3ea2.jpgA shop advertising DeepSeek in...
https://cdn.i-scmp.co...025/12/04/d267b3ce-3721-4053-a70b-655a12a332c5_5d56ab52.jpgFrance’s President Emmanuel Ma...
https://cdn.i-scmp.co...025/12/03/d8609f9e-f968-43a3-913f-05fbdf6d207e_3b4f9d11.jpgIllustration: Brian Wang
https://cdn.i-scmp.co...025/12/02/5ba99e65-53f6-4d3c-bf6e-b130954bc0b4_8c648a2c.jpgIllustration: Henry Wong


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 5 8


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
https://fonts.googleapis.com/icon?family=Material+Icons&display=swapstylesheet
https://assets-v2.i-scmp.com/production/_next/static/css/97b15de2fd5f091c.cssstylesheet
https://assets-v2.i-scmp.com/production/_next/static/css/e57d38e9a2e063b7.cssstylesheet
https://assets-v2.i-scmp.com/production/_next/static/css/b2be2b33c95d77b0.cssstylesheet
https://assets-v2.i-scmp.com/production/_next/static/css/4d6b1e618289a039.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
113 79 192


Too many (79) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 79
Script URL Type
https://assets-v2.i-s...roduction/_next/static/chunks/polyfills-42372ed130431b0a.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://assets-v2.i-s...com/production/_next/static/chunks/5018.d9b32cce85b1a52d.js
https://assets-v2.i-s...com/production/_next/static/chunks/3277.b18edd0886ff49ff.js
https://assets-v2.i-s...com/production/_next/static/chunks/2320.b9ca2b428d1ad1b2.js
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put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://scmp.com/newsletters?module=masthead&pgtype=homepage


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
208
Excellent! You do have a lot of root domains (208) linked to your site scmp.com.

208
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 58
  Facebook Shares 200
  Facebook Comments 33
  Tweets 50
  LinkedIn 0

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
87

Excellent! the website has a good Trustworthiness Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site scmp.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,369th most visited website in the world.
3,103th most visited website in China  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain scmp.com is the only one hosted on the server (ip : 104.18.204.43).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.18.204.43) is located at United States  
the most site visitors come from China  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
31 years, 106 days old ( 1st registered on : 1994-09-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
4 years, 256 days from today ( expires on : 2030-09-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
scmp.com ( 8 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-09-09 2022-09-11 2030-09-07
31 years, 106 days old 3 years, 104 days ago 4 years, 256 days from today
31 years, 106 days old


Domain Name Servers used by scmp.com
DNS Name IP Address
janet.ns.cloudflare.com172.64.32.169
piotr.ns.cloudflare.com173.245.59.222


You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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