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Excellent Practice31
Improvement Could be Made10
Critical Issues to Attend10
May 5, 2025 11:12 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • ...     118
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   careers   cricket   multimedia   people   photos   stories   video  

Title
Breaking China, Asia, HK News, Opinions and Insights | South China Morning Post

Words count: 12    Unique Words: 11    Length: 79 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
China 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

Words count: 14    Length: 115 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Breaking China, Asia, HK News, Opinions and Insights | ... www.scmp.com/
News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
South China Morning Post, News, Opinion, China, Hong Kong, World, US, Asia, Business, Economy, Technology, Lifestyle, Sport

Words count: 17    Length: 123 characters    keyword phrases count : 13

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:85% (11/13)
news 0   (0%)
opinion 0   (0%)
china 0   (0%)
world 0   (0%)
us 0   (0%)
asia 0   (0%)
business 0   (0%)
economy 0   (0%)
technology 0   (0%)
lifestyle 0   (0%)
sport 0   (0%)
2 words:8% (1/13)
hong kong 0   (0%)
4 words:8% (1/13)
south china morning post 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

breaking  business  china  diplomacy  economy  geopolitics  hong  infographics  insights  issues  kong  lifestyle  morning  news  opinions  post  south  sport  technology  videos 

Top 20 Keywords
Total Terms Count: 40

A few words (9) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
china 5 12.50%
news 3 7.50%
opinions 3 7.50%
south 2 5.00%
morning 2 5.00%
post 2 5.00%
economy 2 5.00%
technology 2 5.00%
lifestyle 2 5.00%
breaking 1 2.50%
insights 1 2.50%
hong 1 2.50%
kong 1 2.50%
business 1 2.50%
sport 1 2.50%
infographics 1 2.50%
videos 1 2.50%
issues 1 2.50%
geopolitics 1 2.50%
diplomacy 1 2.50%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0833200000000115

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(83)
Why China’s ‘iron rice bowl’ is more appealing for children of senior officials
China extends anti-corruption rules to village chiefs and grass-roots officials
China Economy
China’s biggest trade fair scores record success despite US tariff war threat
Military
Will ‘pipe leaks’ sink delivery date for Taiwan’s first home-grown submarine?
Hong Kong Economy
John Lee to lead Hong Kong, mainland delegation to Qatar, Kuwait on Saturday
SCMP Plus wins top award at Digital Media Awards Worldwide
Global Economy
China’s dying EV batteries are powering its circular economy in new-energy era
Diplomacy
US House passes China bills on issues from economic espionage to human rights
Politics
South Korea’s presidential race turns chaotic amid infighting, legal battles
Companies
HKTDC helps PanopticAI take its AI-powered health monitoring app onto global stage
Science
‘Major obstacle’: Southeast Asian pests biting into China’s food security
Southeast Asia
Singapore’s opposition, Filipino pope candidate: 7 Asia highlights
Diplomacy
Can China’s security doctrine build trust with Asian neighbours and keep US out?
Southeast Asia
From Imus to pope? Filipino cardinal’s hometown reflects on his journey
Lifestyle & Culture
‘Detrimental to K-pop’? How NewJeans saga upends South Korea’s music industry
Law and Crime
Hong Kong to review regulations after abrupt closure of Alliance Medical Group
Southeast Asia
Singapore ministers deny dealings with ‘Fujian gang’ money launderer
Russia & Central Asia
EU to propose banning Russian gas imports by end of 2027
Other Sport
Profile | Who is Zhao Xintong? Made in Xian and Shenzhen, China’s world snooker champion
Entertainment
Trump thinks foreign-film tariffs help Hollywood. It’s not so sure
Australasia
First Australia, now New Zealand eyes social media ban for under-16s
My Take | China’s ‘instant commerce’ is no fast fix for low consumer spending
Opinion | Drones can take the Hong Kong hiking experience to new heights
Letters | As toys go viral, Hong Kong must grab a 300 billion yuan opportunity
Opinion | Cartoonist Harry Harrison’s humorous takes on Hong Kong in April
Opinion | Malaysian flag gaffes expose how AI can inflame deep social divisions
Politics
Why China’s ‘iron rice bowl’ is more appealing for children of senior officials
People & Culture
Thai politician’s cafe photo with workers behind glass, sparks ‘human zoo’ row
Business
HKMA intervenes again to defend peg amid capital inflows ahead of major listings
Banking & Finance
Chery gears up for US$1.5 billion Hong Kong IPO without Wall Street banks
Hong Kong Economy
Make all tourists welcome, John Lee tells Hongkongers amid surge in budget tours
Australasia
First Australia, now New Zealand eyes social media ban for under-16s
Trump tariffs give US consumers, Chinese manufacturers a Halloween fright
US policy shift means higher prices for consumers of small shipments from China
China’s trade talk comments aim to ramp up pressure on US, analysts say
Diplomacy
Open Questions | Princeton’s Rory Truex unwraps Trump’s gifts to China, from tariffs to tech wars
Global Economy
Open Questions | Why Scott Kennedy thinks the US-China trade war is ‘far from the endgame’
Politics
Open Questions | Beijing adviser Yan Anlin on why a timetable for reunification has drawbacks
Diplomacy
Open Questions | Ex-diplomat Kerry Brown on how Trump ‘stunned’ China with his ‘lack of caution’
Big Tech
Elon Musk teases Grok 3.5 hours after Alibaba’s Qwen3 generates buzz
Biomedicine
Can Hengrui become a global pharmaceutical giant like Merck after its Hong Kong IPO?
Global Economy
China’s dying EV batteries are powering its circular economy in new-energy era
Tech Trends
China’s answer to Autodesk is betting on AI to build a ‘world model’
Military
Sixth-gen fighter could block airspace 1,000km from China’s shore, article says
Politics
Adapt or perish: the humanities fight to survive China’s hi-tech rise
Science
‘Degrees of consciousness’: a 15-year-old philosopher considers the rights of AI
Politics
How did China’s 5-year plans deliver an economic miracle and what’s next?

<H3>

(32)
Targeted by graft-busters and with fewer well-paid jobs in private sector as economy slows, more are said to be taking up government work.
The Canton Fair’s strong performance surprises exhibitors and analysts but transaction volume fails to reach pre-pandemic heights.
Sea trials of locally made Hai Kun prototype on hold over broken pipes, work suspension, raising questions about November navy delivery target.
City leader’s second visit to Middle East after 2023 trip to Saudi Arabia and United Arab Emirates to drive more business and people-to-people ties.
Recycling critical materials such as lithium, cobalt and nickel are driving profits and shoring up China’s resource security as trade war with US hits supply chains.
Representatives also move to strengthen US ties with Taiwan and approve legislation to sanction officials involved in Falun Gong abuses.
Conservatives are fighting among themselves over which candidate to field, while the liberal front-runner faces legal challenges.
The trade promotion body supports Hong Kong’s innovative tech companies through its Start-up Express programme and international conferences.
Pests are thriving under El Niño and migrating to southern China causing rice yield losses and a potential food shortage.
From a Filipino tipped to be pope to Indians rethinking their US study plans, here are a few highlights from SCMP’s recent Asia reporting.
Analysts caution that there are still challenges to overcome in Beijing’s efforts to project itself as a benign partner in the region.
Luis Antonio Tagle began his career in Imus, where residents have fond memories of the cardinal with a 3-1 shot at becoming the next pope.
Amid industry concern about similar moves by other artists, the group’s dispute may also prompt a review of the K-pop system, analysts say.
City leader vows to better protect consumer rights by considering statutory cooling-off period or limiting duration of healthcare contracts.
Photos circulated online showed the ministers at dinners with Su Haijin, who was later convicted in a massive money laundering case.
The move aims to enhance energy security and reduce reliance on the EU’s once-top gas supplier.
Dubbed the Roger Federer of snooker, Zhao bounced back from a career-threatening scandal to wow the sporting world.
Tariffs on foreign-made films shake industries in UK, Canada, and seen in Hollywood as impractical and likely to push up costs, lower output.
Worried about cyberbullying and harmful content, New Zealand’s PM is pushing for a ban modelled on the one Australia is introducing.
Nearly 90 per cent of the Halloween and Christmas novelties sold in America are imported from China.
The Chinese politics specialist says he could imagine Beijing leadership smiling about Washington’s ‘counterproductive’ foreign policy.
The political scientist talks tariffs, a potential deal between Donald Trump and Xi Jinping, and why the US dollar has lost some of its lustre.
‘We are in a preparatory phase’, noted Taiwan studies expert and former aide to lead negotiator in historic 1993 cross-strait talks says.
King’s College, London professor says he ‘cannot think of a worse tactic’ than threatening Beijing and presenting ‘zero-sum’ options.
Musk said the latest version of xAI’s Grok model can answer technical questions about rocket engines and electrochemistry.
China’s Hengrui Pharmaceuticals seeks a path to growth as its pipeline of novel drugs expands.
Recycling critical materials such as lithium, cobalt and nickel are driving profits and shoring up China’s resource security as trade war with US hits supply chains.
As it plans for an IPO in Hong Kong, Manycore is touting its data advantage in building towards an AI-powered future.
In a Taiwan conflict, J-36 could counter advantages of American B-21 stealth bomber, says magazine affiliated with state shipbuilder.
As Chinese universities slash arts and social science enrolments, analysts argue the fields are evolving and warn against utilitarianism.
Teen author and aspiring sleep educator Benjamin Qin Mujia impressed at the China trials for the International Philosophy Olympiad.
The national strategic blueprint has evolved from its roots in a Soviet-style planned economy to today’s more responsive model.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.scmp.com/rss/feed Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.10 seconds - 4,001.44 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
57.16 s 0.44 s 0.40 s 0.11 s 32.01 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
400 Kb (400,144 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
400 Kb (400,144 bytes) 0 Kb (320 bytes) 400 Kb (399,824 bytes) 0.08 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
3 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.scmp.com/ and http://scmp.com are resolved to the same url :https://www.scmp.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://scmp.com/search?module=masthead&pgtype=homepage
http://scmp.com/newsletters?module=masthead&pgtype=homepage
http://scmp.com/mynews?module=masthead&pgtype=homepage
http://scmp.com/?module=masthead&pgtype=homepage
http://scmp.com/news/...-children-senior-officials?module=top_story&pgtype=homepage
http://scmp.com/news/...-children-senior-officials?module=top_story&pgtype=homepage
http://scmp.com/news/...ther-grass-roots-officials?module=top_story&pgtype=homepage
http://scmp.com/topics/chinas-communist-party?module=top_story&pgtype=homepage
http://scmp.com/economy/china-economy?module=top_story&pgtype=homepage
http://scmp.com/econo...spite-us-tariff-war-threat?module=top_story&pgtype=homepage
http://scmp.com/econo...tariff-war-threat?module=top_story&pgtype=homepage#comments
http://scmp.com/news/china/military?module=top_story&pgtype=homepage
http://scmp.com/news/...-testing-delays-pipe-leaks?module=top_story&pgtype=homepage
http://scmp.com/news/...ong-kong/hong-kong-economy?module=top_story&pgtype=homepage
http://scmp.com/news/...tion-qatar-kuwait-saturday?module=top_story&pgtype=homepage
http://scmp.com/news/...ia-awards-worldwide?module=flexi_unit-focus&pgtype=homepage
http://scmp.com/economy/global-economy?module=top_story&pgtype=homepage
http://scmp.com/econo...lar-economy-new-energy-era?module=top_story&pgtype=homepage
http://scmp.com/econo...lar-economy-new-energy-era?module=top_story&pgtype=homepage
http://scmp.com/news/china/diplomacy?module=top_story&pgtype=homepage
http://scmp.com/news/...mic-espionage-human-rights?module=top_story&pgtype=homepage
http://scmp.com/news/...nage-human-rights?module=top_story&pgtype=homepage#comments
http://scmp.com/week-asia/politics?module=top_story&pgtype=homepage
http://scmp.com/week-...lash-liberal-legal-battles?module=top_story&pgtype=homepage
http://scmp.com/business/companies?module=top_story&pgtype=homepage
http://scmp.com/nativ...onitoring-app-global-stage?module=top_story&pgtype=homepage
http://scmp.com/nativ...onitoring-app-global-stage?module=top_story&pgtype=homepage
http://scmp.com/news/china/science?module=top_story&pgtype=homepage
http://scmp.com/news/...-food-security-study-finds?module=top_story&pgtype=homepage
http://scmp.com/news/...urity-study-finds?module=top_story&pgtype=homepage#comments
http://scmp.com/news/...-food-security-study-finds?module=top_story&pgtype=homepage
http://scmp.com/news/asia/southeast-asia?module=top_story&pgtype=homepage
http://scmp.com/news/...pakistan-7-asia-highlights?module=top_story&pgtype=homepage
http://scmp.com/news/china/diplomacy?module=top_story&pgtype=homepage
http://scmp.com/news/...neighbours-and-keep-us-out?module=top_story&pgtype=homepage
http://scmp.com/news/...s-and-keep-us-out?module=top_story&pgtype=homepage#comments
http://scmp.com/news/asia/southeast-asia?module=top_story&pgtype=homepage
http://scmp.com/news/...etown-reflects-his-journey?module=top_story&pgtype=homepage
http://scmp.com/news/...etown-reflects-his-journey?module=top_story&pgtype=homepage
http://scmp.com/week-asia/lifestyle-culture?module=top_story&pgtype=homepage
http://scmp.com/week-...lay-artist-label-relations?module=top_story&pgtype=homepage
http://scmp.com/week-...lay-artist-label-relations?module=top_story&pgtype=homepage
http://scmp.com/news/hong-kong/law-and-crime?module=top_story&pgtype=homepage
http://scmp.com/news/...ure-alliance-medical-group?module=top_story&pgtype=homepage
http://scmp.com/news/asia/southeast-asia?module=top_story&pgtype=homepage
http://scmp.com/news/...ealings-criminal-su-haijin?module=top_story&pgtype=homepage
http://scmp.com/news/world/russia-central-asia?module=top_story&pgtype=homepage
http://scmp.com/news/...ssian-gas-imports-end-2027?module=top_story&pgtype=homepage
http://scmp.com/news/...-imports-end-2027?module=top_story&pgtype=homepage#comments
http://scmp.com/news/...ssian-gas-imports-end-2027?module=top_story&pgtype=homepage
http://scmp.com/sport/other-sport?module=top_story&pgtype=homepage
http://scmp.com/sport...nas-world-snooker-champion?module=top_story&pgtype=homepage
http://scmp.com/sport...nas-world-snooker-champion?module=top_story&pgtype=homepage
http://scmp.com/lifestyle/entertainment?module=top_story&pgtype=homepage
http://scmp.com/lifes...ries-where-us-makes-movies?module=top_story&pgtype=homepage
http://scmp.com/news/asia/australasia?module=top_story&pgtype=homepage
http://scmp.com/news/...social-media-ban-under-16s?module=top_story&pgtype=homepage
http://scmp.com/comment?module=opinion&pgtype=homepage
http://scmp.com/author/zhou-xin?module=opinion&pgtype=homepage
http://scmp.com/opini...e-faces-third-world-spending?module=opinion&pgtype=homepage
http://scmp.com/author/zhou-xin?module=opinion&pgtype=homepage
http://scmp.com/author/andrew-lam-siu-lo?module=opinion&pgtype=homepage
http://scmp.com/opini...iking-experience-new-heights?module=opinion&pgtype=homepage
http://scmp.com/author/andrew-lam-siu-lo?module=opinion&pgtype=homepage
http://scmp.com/author/letters?module=opinion&pgtype=homepage
http://scmp.com/opini...300-billion-yuan-opportunity?module=opinion&pgtype=homepage
http://scmp.com/author/letters?module=opinion&pgtype=homepage
http://scmp.com/author/scmp?module=opinion&pgtype=homepage
http://scmp.com/opini...morous-takes-hong-kong-april?module=opinion&pgtype=homepage
http://scmp.com/author/scmp?module=opinion&pgtype=homepage
http://scmp.com/author/elina-noor?module=opinion&pgtype=homepage
http://scmp.com/opini...nflame-deep-social-divisions?module=opinion&pgtype=homepage
http://scmp.com/author/elina-noor?module=opinion&pgtype=homepage
http://scmp.com/photo...3308598/harrys-view-may-2025?module=opinion&pgtype=homepage
http://scmp.com/photo...3308598/harrys-view-may-2025?module=opinion&pgtype=homepage
http://scmp.com/comment?module=opinion&pgtype=homepage
http://scmp.com/live?module=latest&pgtype=homepage
http://scmp.com/news/china/politics?module=latest&pgtype=homepage
http://scmp.com/news/...ing-children-senior-officials?module=latest&pgtype=homepage
http://scmp.com/news/people-culture?module=latest&pgtype=homepage
http://scmp.com/news/...ass-sparks-human-zoo-backlash?module=latest&pgtype=homepage
http://scmp.com/business?module=latest&pgtype=homepage
http://scmp.com/busin...-inflows-ahead-major-listings?module=latest&pgtype=homepage
http://scmp.com/business/banking-finance?module=latest&pgtype=homepage
http://scmp.com/busin...ipo-without-wall-street-banks?module=latest&pgtype=homepage
http://scmp.com/news/hong-kong/hong-kong-economy?module=latest&pgtype=homepage
http://scmp.com/news/...gers-after-surge-budget-tours?module=latest&pgtype=homepage
http://scmp.com/news/asia/australasia?module=latest&pgtype=homepage
http://scmp.com/news/...es-social-media-ban-under-16s?module=latest&pgtype=homepage
http://scmp.com/live?module=latest&pgtype=homepage
http://scmp.com/topics/us-china-trade-war?module=feature_package&pgtype=homepage
http://scmp.com/econo...ers-halloween-fright?module=feature_package&pgtype=homepage
http://scmp.com/econo...ers-halloween-fright?module=feature_package&pgtype=homepage
http://scmp.com/econo...ween-fright?module=feature_package&pgtype=homepage#comments
http://scmp.com/news/...p-trade-policy-bites?module=feature_package&pgtype=homepage
http://scmp.com/news/...olicy-bites?module=feature_package&pgtype=homepage#comments
http://scmp.com/econo...sure-us-analysts-say?module=feature_package&pgtype=homepage
http://scmp.com/econo...nalysts-say?module=feature_package&pgtype=homepage#comments
http://scmp.com/topic...n-questions-series?module=feature_package_2&pgtype=homepage
http://scmp.com/news/china/diplomacy?module=feature_package_2&pgtype=homepage
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://scmp.com/news/...icials?module=top_story&pgtype=homepage
http://scmp.com/news/...icials?module=top_story&pgtype=homepage
http://scmp.com/news/...icials?module=top_story&pgtype=homepage
http://scmp.com/topic...-party?module=top_story&pgtype=homepage
http://scmp.com/econo...conomy?module=top_story&pgtype=homepage
http://scmp.com/econo...threat?module=top_story&pgtype=homepage
http://scmp.com/econo...dule=top_story&pgtype=homepage#comments
http://scmp.com/news/...litary?module=top_story&pgtype=homepage
http://scmp.com/news/...-leaks?module=top_story&pgtype=homepage
http://scmp.com/news/...conomy?module=top_story&pgtype=homepage
http://scmp.com/news/...turday?module=top_story&pgtype=homepage
http://scmp.com/news/...module=flexi_unit-focus&pgtype=homepage
http://scmp.com/econo...conomy?module=top_story&pgtype=homepage
http://scmp.com/econo...gy-era?module=top_story&pgtype=homepage
http://scmp.com/econo...gy-era?module=top_story&pgtype=homepage
http://scmp.com/news/...lomacy?module=top_story&pgtype=homepage
http://scmp.com/news/...rights?module=top_story&pgtype=homepage
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments
http://scmp.com/week-...litics?module=top_story&pgtype=homepage
http://scmp.com/week-...attles?module=top_story&pgtype=homepage
http://scmp.com/busin...panies?module=top_story&pgtype=homepage
http://scmp.com/nativ...-stage?module=top_story&pgtype=homepage
http://scmp.com/nativ...-stage?module=top_story&pgtype=homepage
http://scmp.com/news/...cience?module=top_story&pgtype=homepage
http://scmp.com/news/...-finds?module=top_story&pgtype=homepage
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments
http://scmp.com/news/...-finds?module=top_story&pgtype=homepage
http://scmp.com/news/...t-asia?module=top_story&pgtype=homepage
http://scmp.com/news/...lights?module=top_story&pgtype=homepage
http://scmp.com/news/...lomacy?module=top_story&pgtype=homepage
http://scmp.com/news/...us-out?module=top_story&pgtype=homepage
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments
http://scmp.com/news/...t-asia?module=top_story&pgtype=homepage
http://scmp.com/news/...ourney?module=top_story&pgtype=homepage
http://scmp.com/news/...ourney?module=top_story&pgtype=homepage
http://scmp.com/week-...ulture?module=top_story&pgtype=homepage
http://scmp.com/week-...ations?module=top_story&pgtype=homepage
http://scmp.com/week-...ations?module=top_story&pgtype=homepage
http://scmp.com/news/...-crime?module=top_story&pgtype=homepage
http://scmp.com/news/...-group?module=top_story&pgtype=homepage
http://scmp.com/news/...t-asia?module=top_story&pgtype=homepage
http://scmp.com/news/...haijin?module=top_story&pgtype=homepage
http://scmp.com/news/...l-asia?module=top_story&pgtype=homepage
http://scmp.com/news/...d-2027?module=top_story&pgtype=homepage
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments
http://scmp.com/news/...d-2027?module=top_story&pgtype=homepage
http://scmp.com/sport...-sport?module=top_story&pgtype=homepage
http://scmp.com/sport...ampion?module=top_story&pgtype=homepage
http://scmp.com/sport...ampion?module=top_story&pgtype=homepage
http://scmp.com/lifes...inment?module=top_story&pgtype=homepage
http://scmp.com/lifes...movies?module=top_story&pgtype=homepage
http://scmp.com/news/...alasia?module=top_story&pgtype=homepage
http://scmp.com/news/...er-16s?module=top_story&pgtype=homepage
http://scmp.com/topic...?module=feature_package&pgtype=homepage
http://scmp.com/econo...?module=feature_package&pgtype=homepage
http://scmp.com/econo...?module=feature_package&pgtype=homepage
http://scmp.com/econo...eature_package&pgtype=homepage#comments
http://scmp.com/news/...?module=feature_package&pgtype=homepage
http://scmp.com/news/...eature_package&pgtype=homepage#comments
http://scmp.com/econo...?module=feature_package&pgtype=homepage
http://scmp.com/econo...eature_package&pgtype=homepage#comments
http://scmp.com/topic...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...ture_package_2&pgtype=homepage#comments
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/econo...odule=feature_package_2&pgtype=homepage
http://scmp.com/econo...odule=feature_package_2&pgtype=homepage
http://scmp.com/econo...ture_package_2&pgtype=homepage#comments
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...ture_package_2&pgtype=homepage#comments
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...ture_package_2&pgtype=homepage#comments
http://scmp.com/news/...odule=feature_package_2&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
https://www.scmp.com/...odule=china_future_tech&pgtype=homepage
http://scmp.com/tech/...odule=china_future_tech&pgtype=homepage
http://scmp.com/tech/...odule=china_future_tech&pgtype=homepage
http://scmp.com/tech/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/news/...odule=china_future_tech&pgtype=homepage
http://scmp.com/econo...odule=china_future_tech&pgtype=homepage
http://scmp.com/econo...odule=china_future_tech&pgtype=homepage
http://scmp.com/tech/...odule=china_future_tech&pgtype=homepage
http://scmp.com/tech/...odule=china_future_tech&pgtype=homepage
http://scmp.com/tech/...odule=china_future_tech&pgtype=homepage


You have 94 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
145 0 145


You have more than 100 links (145).

Internal Links (link to pages within this domain) - 145
URL Anchor Text
http://scmp.com/search?module=masthead&pgtype=homepage
http://scmp.com/newsletters?module=masthead&pgtype=homepage
http://scmp.com/mynews?module=masthead&pgtype=homepage
http://scmp.com/?module=masthead&pgtype=homepage
http://scmp.com/news/...icials?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/...icials?module=top_story&pgtype=homepageWhy China’s ‘iron rice bowl’ i...
http://scmp.com/news/...icials?module=top_story&pgtype=homepageChina extends anti-corruption ...
http://scmp.com/topic...-party?module=top_story&pgtype=homepageChina’s Communist Party
http://scmp.com/econo...conomy?module=top_story&pgtype=homepageChina Economy
http://scmp.com/econo...threat?module=top_story&pgtype=homepageChina’s biggest trade fair sco...
http://scmp.com/econo...dule=top_story&pgtype=homepage#comments6
http://scmp.com/news/...litary?module=top_story&pgtype=homepageMilitary
http://scmp.com/news/...-leaks?module=top_story&pgtype=homepageWill ‘pipe leaks’ sink deliver...
http://scmp.com/news/...conomy?module=top_story&pgtype=homepageHong Kong Economy
http://scmp.com/news/...turday?module=top_story&pgtype=homepageJohn Lee to lead Hong Kong, ma...
http://scmp.com/news/...module=flexi_unit-focus&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/econo...conomy?module=top_story&pgtype=homepageGlobal Economy
http://scmp.com/econo...gy-era?module=top_story&pgtype=homepageChina’s dying EV batteries are...
http://scmp.com/econo...gy-era?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/...lomacy?module=top_story&pgtype=homepageDiplomacy
http://scmp.com/news/...rights?module=top_story&pgtype=homepageUS House passes China bills on...
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments35
http://scmp.com/week-...litics?module=top_story&pgtype=homepagePolitics
http://scmp.com/week-...attles?module=top_story&pgtype=homepageSouth Korea’s presidential rac...
http://scmp.com/busin...panies?module=top_story&pgtype=homepageCompanies
http://scmp.com/nativ...-stage?module=top_story&pgtype=homepageHKTDC helps PanopticAI take it...
http://scmp.com/nativ...-stage?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/...cience?module=top_story&pgtype=homepageScience
http://scmp.com/news/...-finds?module=top_story&pgtype=homepage‘Major obstacle’: Southeast As...
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments7
http://scmp.com/news/...-finds?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/...t-asia?module=top_story&pgtype=homepageSoutheast Asia
http://scmp.com/news/...lights?module=top_story&pgtype=homepageSingapore’s opposition, Filipi...
http://scmp.com/news/...lomacy?module=top_story&pgtype=homepageDiplomacy
http://scmp.com/news/...us-out?module=top_story&pgtype=homepageCan China’s security doctrine ...
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments19
http://scmp.com/news/...t-asia?module=top_story&pgtype=homepageSoutheast Asia
http://scmp.com/news/...ourney?module=top_story&pgtype=homepageFrom Imus to pope? Filipino ca...
http://scmp.com/news/...ourney?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/week-...ulture?module=top_story&pgtype=homepageLifestyle & Culture
http://scmp.com/week-...ations?module=top_story&pgtype=homepage‘Detrimental to K-pop’? How Ne...
http://scmp.com/week-...ations?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/news/...-crime?module=top_story&pgtype=homepageLaw and Crime
http://scmp.com/news/...-group?module=top_story&pgtype=homepageHong Kong to review regulation...
http://scmp.com/news/...t-asia?module=top_story&pgtype=homepageSoutheast Asia
http://scmp.com/news/...haijin?module=top_story&pgtype=homepageSingapore ministers deny deali...
http://scmp.com/news/...l-asia?module=top_story&pgtype=homepageRussia & Central Asia
http://scmp.com/news/...d-2027?module=top_story&pgtype=homepageEU to propose banning Russian ...
http://scmp.com/news/...dule=top_story&pgtype=homepage#comments10
http://scmp.com/news/...d-2027?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/sport...-sport?module=top_story&pgtype=homepageOther Sport
http://scmp.com/sport...ampion?module=top_story&pgtype=homepageProfile | Who is Zhao Xintong?...
http://scmp.com/sport...ampion?module=top_story&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/lifes...inment?module=top_story&pgtype=homepageEntertainment
http://scmp.com/lifes...movies?module=top_story&pgtype=homepageTrump thinks foreign-film tari...
http://scmp.com/news/...alasia?module=top_story&pgtype=homepageAustralasia
http://scmp.com/news/...er-16s?module=top_story&pgtype=homepageFirst Australia, now New Zeala...
http://scmp.com/comment?module=opinion&pgtype=homepageOPINION
http://scmp.com/autho...zhou-xin?module=opinion&pgtype=homepageZhou Xin
http://scmp.com/opini...spending?module=opinion&pgtype=homepageMy Take | China’s ‘instant com...
http://scmp.com/autho...zhou-xin?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/autho...m-siu-lo?module=opinion&pgtype=homepageAndrew Lam Siu-Lo
http://scmp.com/opini...-heights?module=opinion&pgtype=homepageOpinion | Drones can take the ...
http://scmp.com/autho...m-siu-lo?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/autho.../letters?module=opinion&pgtype=homepageLetters
http://scmp.com/opini...ortunity?module=opinion&pgtype=homepageLetters | As toys go viral, Ho...
http://scmp.com/autho.../letters?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/author/scmp?module=opinion&pgtype=homepageSCMP
http://scmp.com/opini...ng-april?module=opinion&pgtype=homepageOpinion | Cartoonist Harry Har...
http://scmp.com/author/scmp?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/autho...ina-noor?module=opinion&pgtype=homepageElina Noor
http://scmp.com/opini...ivisions?module=opinion&pgtype=homepageOpinion | Malaysian flag gaffe...
http://scmp.com/autho...ina-noor?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/photo...may-2025?module=opinion&pgtype=homepageHarry’s View | 6 May 2025
http://scmp.com/photo...may-2025?module=opinion&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/comment?module=opinion&pgtype=homepageMORE COMMENT
http://scmp.com/live?module=latest&pgtype=homepageLATEST
http://scmp.com/news/.../politics?module=latest&pgtype=homepagePolitics
http://scmp.com/news/...officials?module=latest&pgtype=homepageWhy China’s ‘iron rice bowl’ i...
http://scmp.com/news/...e-culture?module=latest&pgtype=homepagePeople & Culture
http://scmp.com/news/...-backlash?module=latest&pgtype=homepageThai politician’s cafe photo w...
http://scmp.com/business?module=latest&pgtype=homepageBusiness
http://scmp.com/busin...-listings?module=latest&pgtype=homepageHKMA intervenes again to defen...
http://scmp.com/busin...g-finance?module=latest&pgtype=homepageBanking & Finance
http://scmp.com/busin...eet-banks?module=latest&pgtype=homepageChery gears up for US$1.5 bill...
http://scmp.com/news/...g-economy?module=latest&pgtype=homepageHong Kong Economy
http://scmp.com/news/...get-tours?module=latest&pgtype=homepageMake all tourists welcome, Joh...
http://scmp.com/news/...stralasia?module=latest&pgtype=homepageAustralasia
http://scmp.com/news/...under-16s?module=latest&pgtype=homepageFirst Australia, now New Zeala...
http://scmp.com/live?module=latest&pgtype=homepageMORE LATEST NEWS
http://scmp.com/topic...?module=feature_package&pgtype=homepageUS tariff war
http://scmp.com/econo...?module=feature_package&pgtype=homepage{"@context":"https://schema.or...
http://scmp.com/econo...?module=feature_package&pgtype=homepageTrump tariffs give US consumer...
http://scmp.com/econo...eature_package&pgtype=homepage#comments26
http://scmp.com/news/...?module=feature_package&pgtype=homepageUS policy shift means higher p...
http://scmp.com/news/...eature_package&pgtype=homepage#comments6
http://scmp.com/econo...?module=feature_package&pgtype=homepageChina’s trade talk comments ai...
http://scmp.com/econo...eature_package&pgtype=homepage#comments43
http://scmp.com/topic...odule=feature_package_2&pgtype=homepageOpen Questions series
http://scmp.com/news/...odule=feature_package_2&pgtype=homepageDiplomacy
...

External Links (link to pages on other websites) - 0
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
23 23 0


Excellent! all images are associated with an ALT value.

Image URL - 23
URL ALT Text
https://cdn.i-scmp.co...025/05/06/63a93bc0-d0eb-40f8-b3bc-ed11c70115a5_fa633abf.jpgMore Chinese are vying for sec...
https://cdn.i-scmp.co...025/05/06/b066ab42-7eb0-4add-9f97-30e339d3523d_365cfb79.jpgSCMP Plus is designed to provi...
https://cdn.i-scmp.co...025/05/05/109fcc49-9a45-4e2d-a735-e1a227337bdc_5ba7d13d.jpgIllustration: Lau Ka-kuen
https://cdn.i-scmp.co...025/04/25/8b1bb6f7-5f50-4e9c-81e0-987f03ae41c8_2e758d84.jpgKyle Wong (standing), CEO and ...
https://cdn.i-scmp.co...025/05/02/7b2984aa-8394-4e3a-8bc6-244ca28a32a1_ef9a14f9.jpgA new report has suggested mig...
https://cdn.i-scmp.co...025/05/06/faa17478-a35b-40ba-afad-9e5ba74c06e4_4296dffe.jpgFilipino Cardinal Luis Antonio...
https://cdn.i-scmp.co...025/05/05/4f4c278f-8552-4c47-bf7f-d91ff4ebeea3_5f962e03.jpgNewJeans at the Billboard Wome...
https://cdn.i-scmp.co...025/05/06/70142c1d-fcc5-44a5-976c-e27529911398_349c6098.jpgThe EU is moving ahead with a ...
https://cdn.i-scmp.co...025/05/06/626e4cff-1b36-470f-9199-108690db310e_74f008d1.jpgZhao Xintong poses with China’...
https://img.i-scmp.co...ault/files/styles/300x300/public/zhou-xin.png?itok=zNoRCQl7Zhou Xin
https://img.i-scmp.co...thor/pic/2025/04/10/林筱魯2618-(1)-(1).JPG?itok=076XalAUAndrew Lam Siu-Lo
https://img.i-scmp.co...images/author/pic/2019/02/21/scmp_letters.png?itok=FRph0RewLetters
https://img.i-scmp.co...or/pic/2019/08/23/placeholder-editorial2x.png?itok=jehX3GvSSCMP
https://img.i-scmp.co.../author/pic/2020/09/15/elina.jpg?itok=L00s7jZC&v=1600153207Elina Noor
https://cdn.i-scmp.co.../files/d8/galleries/2025/05/05/scm_opinion_20250506-(1).jpgMay 6, 2025
https://cdn.i-scmp.co...025/05/02/3793461d-faec-4878-9d96-d0e26dc981f8_2dc1c02d.jpgHalloween costumes on display ...
https://cdn.i-scmp.co...025/05/04/808edf77-311e-4765-9bd7-1443e4fd4992_cc47c925.jpgIllustration: Lau Ka-kuen
https://cdn.i-scmp.co...025/04/13/6398b62e-25b9-49b1-b2b1-e23308431c87_53a7c434.jpgIllustration: Victor Sanjinez
https://cdn.i-scmp.co...8/images/section/2024/10/14/thumbnail_CFT.png?itok=2AMvlvWXChina Future Tech
https://cdn.i-scmp.co...025/04/30/deceb52d-f7e0-4836-b8b7-04d5b24550a4_d58a69df.jpgElon Musk said the latest vers...
https://cdn.i-scmp.co...025/05/05/a8af4ec8-564f-46d9-ac17-f5a9654f989e_83e7accd.jpgManycore Tech is one of China’...
https://cdn.i-scmp.co...025/05/05/63ca4594-f967-4194-93a3-667a7c74f2ac_e6be029d.jpgThe fighter still being develo...
https://cdn.i-scmp.co...025/05/02/8043a525-c0e0-4c66-bb46-331564c06fbc_b72fb479.jpgChina’s President Xi Jinping u...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 5 8


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
https://fonts.googleapis.com/icon?family=Material+Icons&display=swapstylesheet
https://assets-v2.i-scmp.com/production/_next/static/css/da7c4e811104091d.cssstylesheet
https://assets-v2.i-scmp.com/production/_next/static/css/ea7f40120f43e2b7.cssstylesheet
https://assets-v2.i-scmp.com/production/_next/static/css/fac230b766638f92.cssstylesheet
https://assets-v2.i-scmp.com/production/_next/static/css/4d6b1e618289a039.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
115 81 196


Too many (81) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 81
Script URL Type
https://assets-v2.i-s...roduction/_next/static/chunks/polyfills-42372ed130431b0a.js
https://assets-v2.i-s...com/production/_next/static/chunks/1921.4d4d94c93de284c6.js
https://assets-v2.i-s...com/production/_next/static/chunks/5317.fbf013179fe6988f.js
https://assets-v2.i-s...com/production/_next/static/chunks/1982-fe633ba688f0bd78.js
https://assets-v2.i-s...com/production/_next/static/chunks/1439.e34ca4fcbc91ab30.js
https://assets-v2.i-s...com/production/_next/static/chunks/2969-0739084d16b416b1.js
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put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://scmp.com/newsletters?module=masthead&pgtype=homepage


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
208
Excellent! You do have a lot of root domains (208) linked to your site scmp.com.

208
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 58
  Facebook Shares 200
  Facebook Comments 33
  Tweets 50
  LinkedIn 0

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
87

Excellent! the website has a good Trustworthiness Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site scmp.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,369th most visited website in the world.
3,103th most visited website in China  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain scmp.com is the only one hosted on the server (ip : 104.18.205.43).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.18.205.43) is located at United States  
the most site visitors come from China  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
30 years, 246 days old ( 1st registered on : 1994-09-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
5 years, 117 days from today ( expires on : 2030-09-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
scmp.com ( 8 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-09-09 1994-09-09 2030-09-07
30 years, 246 days old 30 years, 246 days ago 5 years, 117 days from today
30 years, 246 days old


Domain Name Servers used by scmp.com
DNS Name IP Address
janet.ns.cloudflare.com172.64.32.169
piotr.ns.cloudflare.com173.245.59.222


You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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