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Excellent Practice33
Improvement Could be Made10
Critical Issues to Attend8
Jul 3, 2020 11:37 AM

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Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 79 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
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Detailed Reviews

Related Category
Most related categories of this website.

art   careers   courses   fundraising   language   museum   people   soccer  

Title
Digital Learning & Online Textbooks – Cengage

Words count: 5    Unique Words: 5    Length: 47 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Cengage leads affordable learning: digital learning platforms, college textbooks, ebooks, and an unlimited subscription to over 22,000 digital products for one price.

Words count: 21    Length: 166 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Digital Learning & Online Textbooks – Cengage www.cengage.com/
Cengage leads affordable learning: digital learning platforms, college textbooks, ebooks, and an unlimited subscription to over 22,000 digital products for ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Cengage, digital learning, online textbooks, learning materials, online learning

Words count: 9    Length: 80 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:20% (1/5)
cengage 0   (0%)
2 words:80% (4/5)
digital learning 0   (0%)
online textbooks 0   (0%)
learning materials 0   (0%)
online learning 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  catalog  cengage  community  congo  country  d'ivoire  democratic  digital  djibouti  educator  grenadines  guinea  instructors  islands  kitts  korea  learning  loading  lucia  miquelon  nbsp  netherlands  online  paraguay  pierre  professionals  republic  resources  rsaquo  russia  rwanda  search  south  students  syllabus  textbooks  times  united  vincent 

Top 20 Keywords
Total Terms Count: 857

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
islands 16 1.87%
republic 12 1.40%
learning 12 1.40%
students 10 1.17%
guinea 8 0.93%
educator 8 0.93%
cengage 7 0.82%
united 6 0.70%
rsaquo 6 0.70%
digital 6 0.70%
online 6 0.70%
nbsp 5 0.58%
netherlands 4 0.47%
democratic 4 0.47%
south 4 0.47%
congo 4 0.47%
loading 4 0.47%
times 4 0.47%
search 4 0.47%
korea 4 0.47%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1355000000115

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Resources for Moving to Online TeachingCOVID-19 SUPPORT FOR U.S. HIGHER EDUCATION

<H2>

(3)
Browse Learning Materials that Work Online
Big Ideas in Higher Education
Join a Community of Your Peers

<H3>

(5)
Faculty Gurus Are Born Here
The Syllabus Tip That Saves
Become a Student Ambassador
Smart Ideas and Insights for Educators
Select Your Country

<H4>

(5)
More Students Need Access to Education—How to Get There 
Should Your Students Change Their Mindset?
We Tracked the Performance of over 10K Students
Stay in-the-know with Today’s Learner
CHECK IT OUT ›
<STRONG> (1)TRAINING RESOURCES


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://cengage.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://cengage.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.22 seconds - 79.12 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.49 s 0.02 s 0.02 s 0.00 s 1.39 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
17 Kb (17,406 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
17 Kb (17,406 bytes) 7 Kb (6,680 bytes) 11 Kb (10,726 bytes) 62.28 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
79 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.cengage.com/ and http://cengage.com are resolved to the same url :https://www.cengage.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://ngl.cengage.com/search/showresults.do?N=201+4294918395
http://cengage.com/dashboard/#/login?app=cmp
https://www.cengage.com/all-disciplines/?filterBy=Higher-Education
https://www.cengage.com/student/?filterBy=Student
https://www.cengage.com/professional/?filterBy=Professional
https://www.cengage.com/training?filterBy=Higher-Education
https://www.cengage.com/student-ambassador?filterBy=Student


You may use url rewrite techniques to make these 7 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
98 169 267


Too many links (267), it may be considered as spam!

Internal Links (link to pages within this domain) - 98
URL Anchor Text
http://cengage.com/
http://support.cengage.comSupport
https://www.cengage.com/contactContact
https://www.cengage.com/student/Students
https://www.cengage.com/all-disciplinesInstructors
https://www.cengage.com/institutional/Administrators
https://www.cengage.com/professional/Business Professionals
http://ngl.cengage.com/s...arch/showresults.do?N=201+4294918395Grades PreK-12 Educator
http://cengage.com/#Search Catalog
http://cengage.com/dashboard/#/login?app=cmpSign In
https://www.cengage.com/student/Students
https://www.cengage.com/all-disciplinesInstructors
https://www.cengage.com/institutional/Administrators
http://cengage.com/covid-19-supportLearn More
https://www.cengage.com/...sciplines/?filterBy=Higher-EducationInstructors
https://www.cengage.com/student/?filterBy=StudentStudents
https://www.cengage.com/professional/?filterBy=ProfessionalProfessionals
https://www.cengage.com/training?filterBy=Higher-EducationVISIT TRAINING RESOURCES ›
https://www.cengage.com/unlimited/instructor/syllabus-kit/CENGAGE UNLIMITED SYLLABUS KIT...
https://todayslearner.ce...h-a-mindset-for-student-achievement/LEARN MORE ›
https://www.cengage.com/results/mindtap-effectREAD THE RESULTS ›
https://www.cengage.com/student-ambassador?filterBy=StudentLEARN MORE ›
https://todayslearner.cengage.com/CHECK IT OUT ›
https://www.cengage.com/value/Value
https://www.cengage.com/careers/Careers
https://www.cengage.com/accessibility/Accessibility
https://www.cengage.com/cengage-sitesCengage Sites
https://www.cengage.com/about/About
https://news.cengage.comNews
https://www.cengage.com/investor/Investors
https://www.cengage.com/events/Events
https://blog.cengage.com/Blog
http://news.cengage.com/feed/rss
https://www.cengage.com/legal/#termsTerms Of Use
https://www.cengage.com/privacyPrivacy
https://www.cengage.com/piracyPiracy
https://www.cengage.com/permissions/Permissions
http://cengage.com/#Close
http://www.cengage.com.prAnguilla
http://www.cengage.com.prAntigua and Barbuda
http://www.cengage.com.arArgentina
http://www.cengage.com.prAruba
http://www.cengage.com.auAustralia
http://www.cengage.com.prBahamas
http://www.cengage.com.prBarbados
http://www.cengage.com.mxBelize
http://www.cengage.com.prBermuda
http://www.cengage.com.arBolivia
http://www.cengage.com.brBrazil
http://www.cengage.com.prBritish Virgin Islands
http://www.cengage.com.prCayman Islands
http://www.cengage.com.arChile
http://www.cengage.com.coColumbia
http://www.cengage.com.auCook Islands
http://www.cengage.com.mxCosta Rica
http://www.cengage.com.mxCuba
http://www.cengage.com.prDominica
http://www.cengage.com.prDominican Republic
http://www.cengage.com.coEcuador
http://www.cengage.com.mxEl Salvador
http://www.cengage.com.arFalkland Islands (Malvinas)
http://www.cengage.com.auFiji
http://www.cengage.com.mxFrench Guiana
http://www.cengage.com.prGrenada
http://www.cengage.com.prGuadeloupe
http://www.cengage.com.mxGuatemala
http://www.cengage.com.mxGuyana
http://www.cengage.com.prHaiti
http://www.cengage.com.mxHonduras
http://www.cengage.com.prJamaica
http://www.cengage.com.auKiribati
http://www.cengage.com.prMatinique
http://www.cengage.com.mxMexico
http://www.cengage.com.prMontserrat
http://www.cengage.com.auNauru
http://www.cengage.com.prNetherlands Antilles
http://www.cengage.com.auNew Zealand
http://www.cengage.com.mxNicaragua
http://www.cengage.com.auNiue
http://www.cengage.com.mxPanama
http://www.cengage.com.arParaguay
http://www.cengage.com.arPeru
http://www.cengage.com.prPuerto Rico
http://www.cengage.com.prSt. Kitts
http://www.cengage.com.prSt. Lucia
http://www.cengage.com.prSt. Pierre and Miquelon
http://www.cengage.com.prSt. Vincent and the Grenadines
http://www.cengage.com.auSoloman Islands
http://www.cengage.com.mxSuriname
http://www.cengage.com.auTokelau
http://www.cengage.com.auTonga
http://www.cengage.com.prTrinidad and Tobago
http://www.cengage.com.prTurks and Caicos Islands
http://www.cengage.com.auTuvalu
http://www.cengage.comUnited States
http://www.cengage.com.arUruguay
http://www.cengage.com.auVanuatu
http://www.cengage.com.coVenezuela

External Links (link to pages on other websites) - 169
URL Anchor Text
https://www.gale.com/Library Professional
http://eltngl.comESL ELT Educator
https://event.on24.com/e...D97912DA®Tag=&sourcepage=registerWATCH NOW ›
http://www.facebook.com/CengageLearningCorporatefacebook
http://www.youtube.com/u...er/CengageLearningCorp?feature=watchyoutube
http://twitter.com/#!/CengageLearningtwitter
http://pinterest.com/cengagelearningpinterest
http://www.linkedin.com/company/cengage-learninglinkedin
http://www.glassdoor.com...engage-Learning-EI_IE20055.11,27.htmglassdoor
http://instagram.com/cengagelearninginstagram
http://www.cengage.co.ukAfghanistan
http://www.cengage.co.ukAlbania
http://www.cengage.co.ukAlgeria
http://www.cengage.co.ukAndorra
http://www.cengage.co.ukAngola
http://www.cengage.co.ukArmenia
http://www.cengage.co.ukAustria
http://www.cengage.co.ukAzerbaijan
http://www.cengage.co.ukBahrain
http://www.cengage.co.inBangladesh
http://www.cengage.co.ukBelarus
http://www.cengage.co.ukBelgium
http://www.cengage.co.ukBenun
http://www.cengageasia.comBhutan
http://www.cengage.co.ukBosnia and Herzegovina
http://www.cengage.co.ukBotswana
http://www.cengageasia.comBrunei
http://www.cengage.co.ukBulgeria
http://www.cengage.co.ukBurkina Faso
http://www.cengage.co.ukBurundi
http://www.cengageasia.comCambodia
http://www.cengage.co.ukCamaroon
http://www.nelson.comCanada
http://www.cengage.co.ukCape Verde
http://www.cengage.co.ukCentral African Republic
http://www.cengage.co.ukChad
http://www.cengageasia.comChina
http://www.cengage.co.ukComoros
http://www.cengage.co.ukCôte d'Ivoire
http://www.cengage.co.ukCroatia
http://www.cengage.co.ukCyprus
http://www.cengage.co.ukCzech Republic
http://www.cengage.co.ukDemocratic Republic of the Con...
http://www.cengageasia.comDemocratic Republic of Korea
http://www.cengage.co.ukDenmark
http://www.cengage.co.ukDjibouti
http://www.cengage.co.ukEgypt
http://www.cengage.co.ukEquatorial Guinea
http://www.cengage.co.ukEritrea
http://www.cengage.co.ukEstonia
http://www.cengage.co.ukEthiopia
http://www.cengage.co.ukFaroe Islands
http://www.cengage.co.ukFinland
http://www.cengage.co.ukFrance
http://www.cengage.co.ukGabon
http://www.cengage.co.ukGambia
http://www.cengage.co.ukGeorgia
http://www.cengage.co.ukGermany
http://www.cengage.co.ukGhana
http://www.cengage.co.ukGibraltar
http://www.cengage.co.ukGreece
http://www.cengage.co.ukGreenland
http://www.cengageasia.comGuam
http://www.cengage.co.ukGuinea
http://www.cengage.co.ukGuinea-Bissau
http://www.cengageasia.comHong Kong
http://www.cengage.co.ukHungary
http://www.cengage.co.ukIceland
http://www.cengage.co.inIndia
http://www.cengageasia.comIndonesia
http://www.cengage.co.ukIran
http://www.cengage.co.ukIraq
http://www.cengage.co.ukIreland
http://www.cengage.co.ukIsreal
http://www.cengage.co.ukItaly
http://www.cengageasia.comJapan
http://www.cengage.co.ukJordan
http://www.cengage.co.ukKazakhstan
http://www.cengage.co.ukKenya
http://www.cengage.co.ukKuwait
http://www.cengage.co.ukKyrgyzstan
http://www.cengageasia.comLaos
http://www.cengage.co.ukLatvia
http://www.cengage.co.ukLebanon
http://www.cengage.co.ukLesotho
http://www.cengage.co.ukLiberia
http://www.cengage.co.ukLibya
http://www.cengage.co.ukLiechtenstein
http://www.cengage.co.ukLithuania
http://www.cengage.co.ukLuxembourg
http://www.cengageasia.comMacao
http://www.cengage.co.ukMacedonia
http://www.cengage.co.ukMadagascar
http://www.cengage.co.ukMalawi
http://www.cengageasia.comMalaysia
http://www.cengageasia.comMaldives
http://www.cengage.co.ukMali
http://www.cengage.co.ukMalta
http://www.cengageasia.comMarshall Islands
http://www.cengage.co.ukMauritania
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
9 6 3


3 images do not have Alt values.

Image URL - 9
URL ALT Text
https://www.cengage.com/...aries/content/gallery/cengage-us-en/svg/logo-cengage.svgCengage
https://embed.widencdn.n.../cawz7rvcsu/1600px@1x/webicon-training-blue3.ai.jpg?q=10Computer icon
https://embed.widencdn.n...pqtcime6gc/1600px@1x/webicon-megaphone-blue3.ai.jpg?q=10Icon of megaphone
https://embed.widencdn.n...sition.png?crop=false&position=n&color=ffffffff&u=t1boy8
https://embed.widencdn.n...4vnmmtw72t/1600px@1x/webicon-students-fc4c02.ai.jpg?q=10Icon of students
https://embed.widencdn.n.../elobrm2ojr/1600px@1x/webicon-mindset-fc4c02.ai.jpg?q=10Icon of student and gear
https://embed.widencdn.n...ngage/kylxcsymlw/1600px@1x/webicon-7k-fc4c02.ai.jpg?q=10
https://embed.widencdn.n...20edge.png?crop=false&position=s&color=ffffffff&u=t1boy8
https://embed.widencdn.n...1x/webpromo-home--212576-student-ambassador.psd.jpg?q=10Image of students in city sett...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
8 14 22


Too many (14) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 14
Stylesheet URL rel type
http://cengage.com/webfiles/1593617866229/cengage/common/css/main.cssstylesheet
http://cengage.com/webfiles/1593617866229/fonts/css/font-awesome.min.cssstylesheet
http://cengage.com/webfi...29/cengage/common/css/components/htmlBlock/htmlBlock.cssstylesheet
https://fonts.googleapis...00|Open+Sans:300,400,400i,600,600i,700,700i&display=swapstylesheet
http://cengage.com/webfi.../cengage/common/css/components/heading/heading-inset.cssstylesheet
http://cengage.com/webfi...29/cengage/common/css/components/promos/promos-inset.cssstylesheet
http://cengage.com/webfi...29/cengage/common/css/components/promos/promos-inset.cssstylesheet
http://cengage.com/webfi...29/cengage/common/css/components/htmlBlock/htmlBlock.cssstylesheet
http://cengage.com/webfi.../cengage/common/css/components/heading/heading-inset.cssstylesheet
http://cengage.com/webfi...29/cengage/common/css/components/promos/promos-inset.cssstylesheet
http://cengage.com/webfi...29/cengage/common/css/components/htmlBlock/htmlBlock.cssstylesheet
http://cengage.com/webfi.../cengage/common/css/components/heading/heading-inset.cssstylesheet
http://cengage.com/webfi...29/cengage/common/css/components/promos/promos-inset.cssstylesheet
http://cengage.com/webfi...29/cengage/common/css/components/promos/promos-inset.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
17 9 26


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
http://cengage.com/webfiles/1593617866229/cengage/common/js/modernizr-custom.jstext/javascript
http://cengage.com/webfiles/1593617866229/cengage/common/js/shared.jstext/javascript
http://cengage.com/webfiles/1593617866229/cengage/common/js/init.jstext/javascript
https://play.vidyard.com/v0/api.jstext/javascript
https://cdn.optimizely.com/js/8392411042.js
http://cengage.com/webfiles/1593617866229/cengage/common/js/globHeader.jstext/javascript
http://cengage.com/webfiles/1593617866229/cengage/common/js/footer.jstext/javascript
http://cengage.com/webfiles/1593617866229/cengage/common/js/main.jstext/javascript
http://cengage.com/webfiles/1593617866229/cengage/common/js/analytics.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://blog.cengage.com/Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
39
Fair Enough! number of root domains (39) linked to your site cengage.com could be improved.

39
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 44
  Facebook Shares 304
  Facebook Comments 89
  Tweets 106
  LinkedIn 137

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/CengageLearningCorporate
Twitter Accounthttp://twitter.com/#!/CengageLearning
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site cengage.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,650th most visited website in the world.
489th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - delmarlearning.com) hosted on the same server as cengage.com (ip : 3.210.99.126).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 3.210.99.126) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
13 years, 24 days old ( 1st registered on : 2007-06-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 341 days from today ( expires on : 2021-06-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
cengage.com ( 11 characters )

Domain Registrar : PSI-USA, Inc. dba Domain Robot

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2007-06-15 2007-06-15 2021-06-15
13 years, 24 days old 13 years, 24 days ago 0 years, 341 days from today
13 years, 24 days old




Domain is going to expire in less than a year time (0 years, 341 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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