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businessinsider.com.au favicon businessinsider.com.au

Excellent Practice31
Improvement Could be Made8
Critical Issues to Attend8
Jul 27, 2021 04:52 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     19
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

comics   courses   dog   lifestyle   science   startups   television   video  

Title
Business Insider Australia | Business Without The BS

Words count: 7    Unique Words: 6    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Business 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Business Insider Australia is the destination for tomorrow's leaders, inspiring the digital generation with the people, companies and ideas changing the way we live and work.

Words count: 26    Length: 174 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Business Insider Australia | Business Without The BS www.businessinsider.com.au/
Business Insider Australia is the destination for tomorrow's leaders, inspiring the digital generation with the people, companies and ideas changing the ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

australia  australian  banks  big  business  called  covid  day  economic  elon  follow  future  government  hours  industry  influencer  insider  investment  jul  lifestyle  lockdown  markets  month  musk  news  offer  platform  property  report  reviews  rsquo  strategy  subscribe  tech  turned  week  wines  work  worth  year 

Top 20 Keywords
Total Terms Count: 2,336

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 32 1.37%
australia 32 1.37%
hours 31 1.33%
business 22 0.94%
markets 16 0.68%
australian 16 0.68%
insider 15 0.64%
day 13 0.56%
jul 12 0.51%
rsquo 11 0.47%
tech 10 0.43%
subscribe 10 0.43%
week 10 0.43%
wines 10 0.43%
lockdown 9 0.39%
investment 8 0.34%
musk 8 0.34%
year 8 0.34%
strategy 8 0.34%
lifestyle 8 0.34%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
05008000000058

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(50)
Locked out of property and increasingly pessimistic about the future, some young Australians see crypto as a path to wealth
Popular Right Now
Elon Musk reveals the 5 big investments that fuel his more than $160 billion net worth
2 in 3 coal jobs are destined for the scrap heap, a new report suggests, as the energy transition becomes inevitable
A 3-month Sydney lockdown could wipe out Australia’s economic recovery, new analysis finds
Spriggy has raised $35 million from one of Australia’s big four banks to teach families about money
Ward off the winter chill with 8 of the best craft beers Australia has to offer
A vaccine-skeptic dad died from COVID-19, realizing too late that he should have got the shot, his doctor said
Norwegian Cruise Line has finally restarted sailing after a 500-day suspension. All passengers on the 7-day Greek Isles cruise must be vaccinated and wear masks.
US stock futures dip as investors eye Big Tech earnings, while Asian equities slide on escalating Chinese clampdowns
Want to work a 4-day week? These are the books to read.
Prince Andrew’s ex-wife Sarah Ferguson says she was turned down by ‘The Crown’ when she offered her royal expertise to the show
10 things you need to know this morning in Australia
Australia’s arts sector needs massive government investment to survive, a new report warns
How business and government are working together on the COVID-19 recovery – and what it means for the future of the Australian economy
The Australian property market feels like 2017 again, when sales were peaking and an intervention was imminent
Elon Musk reveals the 5 big investments that fuel his more than $160 billion net worth
Australia is just months away from a property lending crackdown, according to ANZ – here’s what it could look like
Elon Musk’s hyperloop concept could become the fastest way to travel
How to mirror your iPhone’s screen onto a TV using a Chromecast or a Chromecast TV
Education platform Go1 is Australia’s newest unicorn, after securing $272 million in investment
Older Australians are the least likely to buy into ethical fashion, but Gen Z support suggests an industry seachange is coming
22-year-old Australian influencer Dahria Smith banks $5,000 a week on OnlyFans. These are her tips for making money on the platform.
An Aussie TikTok influencer was called out for promoting crypto to his young fans. It raises questions about whether laws governing financial advice are fit for purpose.
Using work management techniques in your personal life can lead to relationship problems, a psych explains
This eco house on the Mornington Peninsula uses cutting-edge design to disappear into the wilderness around it
There are 4 prominent leadership styles in the office. Here’s how they each impact your personal relationships too.
Naked Wines is like Shark Tank for small winemakers — I tried a suspiciously generous $100-off voucher and was surprised by the quality of the wines
6 celebration wines under $50 which are sure to be a hit at Christmas lunch
The best Christmas celebration wines over $50
Spaceship now manages more than $1 billion as micro-investing booms in Australia
Locked out of property and increasingly pessimistic about the future, some young Australians see crypto as a path to wealth
6 months after the first NFT boom, Australia’s true believers are promising more than ever before. Can they deliver?
A 3-month Sydney lockdown could wipe out Australia’s economic recovery, new analysis finds
Spriggy has raised $35 million from one of Australia’s big four banks to teach families about money
Industry groups and Labor launch a renewed push for JobKeeper 2.0, as new COVID-19 cases in Sydney point to an extended lockdown
Ward off the winter chill with 8 of the best craft beers Australia has to offer
The Victoria lockdown is ending from midnight on Tuesday, but restrictions will remain in place for 2 weeks
A vaccine-skeptic dad died from COVID-19, realizing too late that he should have got the shot, his doctor said
Norwegian Cruise Line has finally restarted sailing after a 500-day suspension. All passengers on the 7-day Greek Isles cruise must be vaccinated and wear masks.
US stock futures dip as investors eye Big Tech earnings, while Asian equities slide on escalating Chinese clampdowns
Want to work a 4-day week? These are the books to read.
Prince Andrew’s ex-wife Sarah Ferguson says she was turned down by ‘The Crown’ when she offered her royal expertise to the show
Elon Musk said it’s ‘debatable’ whether it’s worth paying $199 for Tesla’s ‘Full Self-Driving’ subscription
MGM responds to director who accused them of burying his movie due to Johnny Depp’s ‘personal issues’
Shopping ethically and buying Australian-made is not as simple as it sounds
Ashton Kutcher and Mila Kunis say they don’t wash their children every day: ‘If you can see the dirt on them, clean them’
A server says she’s getting lousy tips because she keeps having to do other people’s jobs in the labor shortage
Former GOP Sen. Mike Enzi has died at 77 after a biking accident
An Arizona GOP official tore into the state’s election recount on Fox News: ‘This was not a stolen election’

<H4>

(8)
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Want Business Insider Australia's email newsletter?
Follow us, subscribe and get in touch
Want Business Insider Australia's email newsletter?
Follow us, subscribe and get in touch
Want Business Insider Australia's email newsletter?
Follow us, subscribe and get in touch


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
50.8

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.businessinsider.com.au/top-stories/feed Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
3.39 seconds - 10.63 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
5.15 s 0.04 s 0.04 s 0.01 s 2.88 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
36 Kb (36,021 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
36 Kb (36,021 bytes) 18 Kb (17,766 bytes) 18 Kb (18,255 bytes) 97.32 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.businessinsider.com.au/ and http://businessinsider.com.au are resolved to the same url :https://www.businessinsider.com.au/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
146 30 176


Too many links (176), it may be considered as spam!

Internal Links (link to pages within this domain) - 146
URL Anchor Text
https://www.businessinsider.com.au?sSearch
https://www.businessinsider.com.au/Business Insider Australia
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/money-marketsMarkets
https://www.businessinsider.com.au/techTech
https://www.businessinsider.com.au/ideasStrategy
https://www.businessinsider.com.au/executive-lifeLifestyle
https://www.businessinsider.com.au/shoppingReviews
http://businessinsider.com.au/couponsCoupons
https://www.businessinsider.com.au?sSearch
https://www.businessinsider.com.au
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/money-marketsMarkets
https://www.businessinsider.com.au/techTech
https://www.businessinsider.com.au/ideasStrategy
https://www.businessinsider.com.au/executive-lifeLifestyle
https://www.businessinsider.com.au/shoppingReviews
http://businessinsider.com.au/couponsCoupons
http://businessinsider.com.au/#International Editions
https://www.businessinsider.com.auTop Stories
https://www.businessinsider.com.au/latestLatest
https://www.businessinsider.com.au/money-marketsMarkets
https://www.businessinsider.com.au/...ans-crypto-path-to-wealthLocked out of property and inc...
https://www.businessinsider.com.au/...ans-crypto-path-to-wealthREAD MORE
https://www.businessinsider.com.au/...r-greater-sydney-lockdownIndustry groups, Labor push fo...
https://www.businessinsider.com.au/victoria-lockdown-endingVictorian lockdown ends Tuesda...
https://www.businessinsider.com.au/...-voyager-super-growth-fumSpaceship now manages more tha...
https://www.businessinsider.com.au/nft-australia-updateAustralia’s NFT true believers...
https://www.businessinsider.com.au/...is-morning-in-australia-210 things you need to know thi...
https://www.businessinsider.com.au/...lia-property-peak-lendingThe Australian property market...
https://www.businessinsider.com.au/...sector-government-supportArts sector needs government s...
https://www.businessinsider.com.au/money-marketsMarkets
https://www.businessinsider.com.au/...on-net-worth-tesla-2021-7Elon Musk reveals the 5 big in...
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/...ia-energy-transition-jobs2 in 3 coal jobs are destined ...
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/...ockdown-economic-recoveryA 3-month Sydney lockdown coul...
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/...each-families-about-moneySpriggy has raised $35 million...
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/...-craft-beers-in-australiaWard off the winter chill with...
https://www.businessinsider.com.au/usUS
https://www.businessinsider.com.au/...19-wishes-got-shot-2021-7A vaccine-skeptic dad died fro...
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/...d-greek-isles-jade-2021-7Norwegian Cruise Line has fina...
https://www.businessinsider.com.au/money-marketsMarkets
https://www.businessinsider.com.au/...-chinese-clampdown-2021-7US stock futures dip as invest...
https://www.businessinsider.com.au/ideasStrategy
https://www.businessinsider.com.au/...ks-4-day-week-work-2021-7Want to work a 4-day week? The...
https://www.businessinsider.com.au/executive-lifeLifestyle
https://www.businessinsider.com.au/...crown-was-rejected-2021-7Prince Andrew’s ex-wife Sarah ...
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/...is-morning-in-australia-210 things you need to know thi...
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/...sector-government-supportAustralia’s arts sector needs ...
https://www.businessinsider.com.au/briefingNews
https://www.businessinsider.com.au/...australian-economy-2021-5How business and government ar...
https://www.businessinsider.com.au/contactContact Business Insider
https://www.businessinsider.com.au/feedrss
https://www.businessinsider.com.au/money-marketsMarkets
https://www.businessinsider.com.au/money-marketsMarkets
https://www.businessinsider.com.au/...lia-property-peak-lendingThe Australian property market...
https://www.businessinsider.com.au/money-marketsMarkets
https://www.businessinsider.com.au/...on-net-worth-tesla-2021-7Elon Musk reveals the 5 big in...
https://www.businessinsider.com.au/money-marketsMarkets
https://www.businessinsider.com.au/...ing-crackdown-apra-2021-7Australia is just months away ...
https://www.businessinsider.com.au/techTech
https://www.businessinsider.com.au/techTech
https://www.businessinsider.com.au/...est-way-to-travel-2020-12Elon Musk’s hyperloop concept ...
https://www.businessinsider.com.au/techTech
https://www.businessinsider.com.au/...-to-chromecast-tv-2020-12How to mirror your iPhone’s sc...
https://www.businessinsider.com.au/techTech
https://www.businessinsider.com.au/...rn-online-learning-2021-7Education platform Go1 is Aust...
https://www.businessinsider.com.au/ideasStrategy
https://www.businessinsider.com.au/ideasStrategy
https://www.businessinsider.com.au/...y-boomers-report-spendingOlder Australians are the leas...
https://www.businessinsider.com.au/ideasStrategy
https://www.businessinsider.com.au/...-tips-making-money-2021-222-year-old Australian influen...
https://www.businessinsider.com.au/ideasStrategy
https://www.businessinsider.com.au/...-influencer-crypto-2021-6An Aussie TikTok influencer wa...
https://www.businessinsider.com.au/contactContact Business Insider
https://www.businessinsider.com.au/feedrss
https://www.businessinsider.com.au/executive-lifeLifestyle
https://www.businessinsider.com.au/executive-lifeLifestyle
https://www.businessinsider.com.au/...hips-out-of-office-2021-7Using work management techniqu...
https://www.businessinsider.com.au/executive-lifeLifestyle
https://www.businessinsider.com.au/...ouse-mornington-peninsulaThis eco house on the Morningt...
https://www.businessinsider.com.au/executive-lifeLifestyle
https://www.businessinsider.com.au/...tyle-relationships-2021-6There are 4 prominent leadersh...
https://www.businessinsider.com.au/shoppingReviews
https://www.businessinsider.com.au/shoppingReviews
https://www.businessinsider.com.au/...aked-wines-review-2020-12Naked Wines is like Shark Tank...
https://www.businessinsider.com.au/shoppingReviews
https://www.businessinsider.com.au/best-xmas-wines-2020-126 celebration wines under $50 ...
https://www.businessinsider.com.au/shoppingReviews
https://www.businessinsider.com.au/...ion-wines-over-50-2020-12The best Christmas celebration...
https://www.businessinsider.com.au/contactContact Business Insider
https://www.businessinsider.com.au/feedrss
https://www.businessinsider.com.au/techTech
...

External Links (link to pages on other websites) - 30
URL Anchor Text
https://www.gizmodo.com.au/?utm_sou...paign=network_header_menuGIZMODO
https://www.kotaku.com.au/?utm_sour...paign=network_header_menuKOTAKU
https://www.lifehacker.com.au/?utm_...paign=network_header_menuLIFEHACKER
https://www.openaircinemas.com.au/?...paign=network_header_menuOPENAIR CINEMAS
https://www.pedestrian.tv/?utm_sour...paign=network_header_menuPEDESTRIAN.TV
https://www.vice.com/en?utm_source=...paign=network_header_menuVICE
https://www.businessinsider.com/?IR=CUnited States
https://www.businessinsider.com/international?IR=CInternational
https://www.businessinsider.de/?IR=CDeutschland
https://www.businessinsider.es/?IR=CEspaña
https://www.businessinsider.fr/?IR=CFrance
https://www.businessinsider.in/?IR=CIndia
https://www.businessinsider.jp/?IR=CJapan
https://businessinsider.mx/?IR=CMexico
https://www.businessinsider.nl/?IR=CNederland
https://businessinsider.com.pl/?IR=CPolska
https://www.businessinsider.co.za/?IR=CSouth Africa
https://africa.businessinsider.com/?IR=CAfrica
https://www.facebook.com/BusinessInsiderAustraliaFacebook
https://www.linkedin.com/company/business-insider-au/LinkedIn
https://twitter.com/BIAUSTwitter
https://www.facebook.com/BusinessInsiderAustraliaFacebook
https://www.linkedin.com/company/business-insider-au/LinkedIn
https://twitter.com/BIAUSTwitter
https://www.facebook.com/BusinessInsiderAustraliaFacebook
https://www.linkedin.com/company/business-insider-au/LinkedIn
https://twitter.com/BIAUSTwitter
https://www.facebook.com/BusinessInsiderAustraliaFacebook
https://www.linkedin.com/company/business-insider-au/LinkedIn
https://twitter.com/BIAUSTwitter

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
50 50 0


Excellent! all images are associated with an ALT value.

Image URL - 50
URL ALT Text
https://www.businessinsider.com.au/...ider-2021/assets/src/images/pg-logo-small.pngPG Logo
https://imgix.businessinsider.com.a...ocurrency.jpg?ar=4%3A3&auto=format&q=65&w=832Locked out of property and inc...
https://imgix.businessinsider.com.a...ac-scaled.jpg?ar=4%3A3&auto=format&q=65&w=256Elon Musk reveals the 5 big in...
https://imgix.businessinsider.com.a...135884255.jpg?ar=4%3A3&auto=format&q=65&w=2562 in 3 coal jobs are destined ...
https://imgix.businessinsider.com.a....jpg?ar=4%3A3&auto=format&fit=crop&q=65&w=832A 3-month Sydney lockdown coul...
https://imgix.businessinsider.com.a...7/27/0002.jpg?ar=4%3A3&auto=format&q=65&w=256Spriggy has raised $35 million...
https://imgix.businessinsider.com.a...506703878.jpg?ar=4%3A3&auto=format&q=65&w=256Ward off the winter chill with...
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https://imgix.businessinsider.com.a....jpg?ar=4%3A3&auto=format&fit=crop&q=65&w=83210 things you need to know thi...
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 3 5


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://www.businessinsider.com.au/...ss/dist/block-library/style.min.css?ver=5.7.2stylesheettext/css
https://www.businessinsider.com.au/...plugins/wp-pagenavi/pagenavi-css.css?ver=2.70stylesheettext/css
https://www.businessinsider.com.au/...1/assets/build/theme-52e63716b545a4962d69.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
101 8 109


Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://z.moatads.com/pedestriangamheader824391166078/moatheader.js
https://www.businessinsider.com.au/...ad-tech/dist/js/ad-tech.min.js?ver=1626994832text/javascript
https://www.businessinsider.com.au/...wp-includes/js/jquery/jquery.min.js?ver=3.5.1text/javascript
https://www.businessinsider.com.au/...des/js/jquery/jquery-migrate.min.js?ver=3.3.2text/javascript
https://www.dianomi.com/js/contextfeed.jstext/javascript
https://www.businessinsider.com.au/...21/assets/build/theme-2eb90b317c06a58eaaa0.jstext/javascript
https://www.businessinsider.com.au/wp/wp-includes/js/wp-embed.min.js?ver=5.7.2text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.businessinsider.com.au/...ecount-on-fox-news-2021-7An Arizona GOP official tore i...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Links From Root Domains
141
Excellent! You do have a lot of root domains (141) linked to your site businessinsider.com.au.

141
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/BusinessInsiderAustralia
Twitter Accounthttps://twitter.com/BIAUS
Google+ PageNot Found


Trustworthiness
88

Excellent! the website has a good Trustworthiness Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site businessinsider.com.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
19,420th most visited website in the world.
344th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - businessinsider.com.au) hosted on the same server as businessinsider.com.au (ip : 104.17.152.88).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.17.152.88) is located at United States  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
businessinsider.com.au ( 22 characters )

Domain Registrar : AU-NIC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2021-10-07 unknown
unknown old -1 years, -64 days ago unknown from today
unknown old


Domain Name Servers used by businessinsider.com.au
DNS Name IP Address
sam.ns.cloudflare.com108.162.193.141
anna.ns.cloudflare.com108.162.192.102


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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