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ha.com favicon Heritage Auctions | World ha.com

Excellent Practice34
Improvement Could be Made11
Critical Issues to Attend6
Jul 8, 2020 03:02 PM

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Recommended Actions

  • Set meta keywords.
  • Create a XML sitemap for your site.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Move the 3 inline css components to an external style sheet file.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • ...     22
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Detailed Reviews

Related Category
Most related categories of this website.

art   audio   comics   dog   festival   museum   television   tickets  

Title
Heritage Auctions | World's Largest Collectibles Auctioneer

Words count: 6    Unique Words: 6    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Browse and Find coins, comics, currency, art, luxury handbags, sports memorabilia, wine, historical items, books, real estate, and more at Heritage Auctions.

Words count: 22    Length: 157 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Heritage Auctions | World's Largest Collectibles ... www.ha.com/
Browse and Find coins, comics, currency, art, luxury handbags, sports memorabilia, wine, historical items, books, real estate, and more at Heritage ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  appraisal  archives  art  auction  bidding  books  coins  collection  collectors  comics  consigning  contact  currency  entertainment  estate  experts  glossary  grading  heritage  historical  info  infoview  item  jewelry  live  loading  lotsauction  luxury  movie  music  posters  search  services  sold  sports  timepieces  tutorial  view  wine 

Top 20 Keywords
Total Terms Count: 1,408

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
auction 55 3.91%
art 33 2.34%
item 29 2.06%
view 24 1.70%
bidding 24 1.70%
heritage 23 1.63%
info 20 1.42%
comics 15 1.07%
sold 14 0.99%
coins 14 0.99%
tutorial 12 0.85%
experts 12 0.85%
historical 12 0.85%
glossary 12 0.85%
collection 12 0.85%
services 11 0.78%
estate 10 0.71%
posters 10 0.71%
loading 10 0.71%
currency 10 0.71%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
121200000361649

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
America's Auction House

<H2>

(2)
125+ World-Class Experts in 40 Categories
Inside Heritage

<H3>

(1)
Heritage Events Calendar

<H4>

(20)
Wonder Woman #1 (DC, 1942) CGC VF 8.0 White pages
Yunnan. Hsüan-t'ung "Spring" Dollar CD 1910 AU58 NGC
South Vietnam National Bank of Viet Nam 1000 Dong ND (1955-56)
Howard A. Terpning (American, b. 1927) Against the Cold Maker , 1992
The Invisible Man (Universal, 1933). Fine/Very Fine on Linen
1933 Sport Kings Jim Thorpe #6 PSA Mint 9
William & Mary gold 5 Guineas 1692 MS63 PCGS
1960 Fender Stratocaster Left-Handed Olympic White Solid Body Electric Guitar, Serial #40538
Wayne Thiebaud (b. 1920) Orange Drink , 1961
1921 Babe Ruth 52nd Home Run (Career #155) Game Used "Hotel Ansonia" Bat, PSA/DNA GU 10
1910 T210 Old Mill - Series 8 Joe Jackson SGC VG+ 3.5 - From a New to the Hobby Find!
1858 $10 PR64 Ultra Cameo NGC. CAC. JD-1, High R.7
Nintendo Play Station Super NES CD-ROM Prototype - Sony and Nintendo c. 1992
1941 Play Ball Joe DiMaggio #71 PSA Gem Mint 10
1875 Liberty Eagle, AU50 Lowest-Mintage Circulating U.S. Gold Coin
Sublime Una and the Lion 5 Pounds
Marvel Comics #1 Windy City pedigree (Timely, 1939) CGC NM 9.4 Off-white pages
1952 Topps Mickey Mantle #311 PSA NM-MT+ 8.5
Robert Crumb Your Hytone Comix (nn) "Stoned Agin!" Inside Back Cover Original Art (Apex Novelties, 1971)
Frederic Remington The Bronco Buster , conceived 1908, cast 1910
<I> (3)
<EM> (6)Against the Cold Maker
Orange Drink
Fri-Sun
Fri-Sat
Fri-Sun
The Bronco Buster
<STRONG> (16)Menu
My Heritage
Jul-Aug
Torpedo Collectors Convention
East Coast National
Wizard World
Avoiding Forgeries
Condition is Crucial
Focusing Your Collection
Headquarters
Important: Use our map link to see location / directions. Typing our address directly into a map search may misdirect you.
Heritage Offices
COMPANY INFO
Help


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
30.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://ha.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.48 seconds - 122.66 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.41 s 0.07 s 0.06 s 0.02 s 4.71 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
59 Kb (58,878 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
59 Kb (58,878 bytes) 11 Kb (11,396 bytes) 47 Kb (47,482 bytes) 24.00 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
3 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.ha.com/ and http://ha.com are resolved to the same url :https://www.ha.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.HA.com/c/login.zx?source=nav
http://ha.com/c/contact-us.zx?ic=ContactUs-121913
http://ha.com/c/ref/faq.zx?ic=FAQ-121913
https://www.HA.com/?ic=mobile-menu-Home-091517
http://ha.com/c/my/tracked-lots.zx?ic=mobile-menu-MyTrackedLots-091517
http://ha.com/c/my/bids.zx?ic=mobile-menu-091517
https://www.HA.com/c/my/wantlist.zx?ic=mobile-menu-MyWantlist-091517
https://www.HA.com/...ile/credentials.zx?ic=MyHeritage-MyProfile-credentials-121913
https://www.HA.com/...eritage-MyProfile-emailprefs-121913&hash=editEmailPreferences
https://www.HA.com/...ic=MyHeritage-MyProfile-SMS-121913&hash=smsTextMessageNotices
https://www.HA.com/c/my/account/ec.zx?ic=MyHeritage-MyProfile-echeckinfo-121913
https://www.HA.com/c/my/account/cc.zx?ic=MyHeritage-MyProfile-ccinfo-121913
https://www.HA.com/c/my/profile/?ic=MyHeritage-MyProfile-contactinfo-121913
https://www.HA.com/...e/interests.zx?ic=MyHeritage-MyProfile-refineinterests-121913
http://ha.com/c/my/consignments.zx?ic=mobile-menu-MyConsignments-091517
http://ha.com/c/invoice/?ic=mobile-menu-MyOrders-091517
http://ha.com/c/schedule.zx?category=www&ic=mobile-menu-FullSchedule-091517
http://ha.com/c/contact-us.zx?ic=mobile-menu-ContactUs-091517
http://ha.com/c/login.zx?source=nav
http://ha.com/c/register.zx?ic=join-header-121913
http://ha.com/c/sea...-results.zx?N=793+792+0&ic=browsecategory-all-auctions-071713
http://ha.com/c/sea...ults.zx?N=794+791+2088+0&ic=browsecategory-all-buy-now-071713
http://ha.com/c/sea...x?N=793+794+791+792+1893+1577+2088+0&ic=browsecategory-071713
http://ha.com/c/sea...&N=793+794+791+792+1893+1577+2088+50&ic=browsecategory-071713
http://ha.com/c/sea...=793+794+791+792+1893+1577+2088+1874&ic=browsecategory-071713
http://ha.com/c/sea...&N=793+794+791+792+1893+1577+2088+51&ic=browsecategory-071713
http://ha.com/c/sea...&N=793+794+791+792+1893+1577+2088+52&ic=browsecategory-071713
http://ha.com/c/sea...&N=793+794+791+792+1893+1577+2088+56&ic=browsecategory-071713
http://ha.com/c/sea...&N=793+794+791+792+1893+1577+2088+53&ic=browsecategory-071713
http://ha.com/c/sea...&N=793+794+791+792+1893+1577+2088+49&ic=browsecategory-071713
http://ha.com/c/sea...N=793+794+791+792+1893+1577+2088+776&ic=browsecategory-071713
http://ha.com/c/sea...&N=793+794+791+792+1893+1577+2088+54&ic=browsecategory-071713
http://ha.com/c/sea...=793+794+791+792+1893+1577+2088+3591&ic=browsecategory-071713
http://ha.com/c/sea...&N=793+794+791+792+1893+1577+2088+55&ic=browsecategory-071713
http://ha.com/c/sea...=793+794+791+792+1893+1577+2088+2003&ic=browsecategory-071713
http://ha.com/herit...fame-best-prices-realized.s?ic=browsecategory-all-sold-121515
http://ha.com/c/sea...ch.zx?saleNo=7231&ic=hero-Comics-Auction-viewLots-7231-061520
http://ha.com/c/auc...zx?saleNo=7231&ic=hero-Comics-Auction-AuctionInfo-7231-061520
http://ha.com/c/sea...ch.zx?saleNo=4023&ic=hero-World-Currency-viewLots-4023-051820
http://ha.com/c/auc...zx?saleNo=4023&ic=hero-World-Currency-AuctionHome-4023-051820
http://ha.com/c/search.zx?saleNo=3084&ic=hero-World-Coins-viewLots-3084-061520
http://ha.com/c/auc...me.zx?saleNo=3084&ic=hero-World-Coins-AuctionHome-3084-061520
http://ha.com/c/sea...?saleNo=7223&ic=hero-Movie-Poster-Kaplan-viewLots-7223-070520
http://ha.com/c/auc...e.zx?saleNo=7223&ic=hero-Movie-Poster-auctionHome-7223-070520
http://ha.com/c/sea...eNo=50028&ic=hero-wwwSports-Memorabilia-viewLots-50028-070620
http://ha.com/c/auc...ic=hero-wwwSports-Memorabilia-AuctionInfo-auction50028-070620
http://ha.com/c/search.zx?saleNo=7221&ic=hero-Entertainment-viewLots-7221-070120
http://ha.com/c/auc....zx?saleNo=7221&ic=hero-Entertainment-AuctionInfo-7221-070120
http://ha.com/itm/s...9187-/a/1311-4046.s?ic=hero-FUN-US-Coins-viewLots-1311-121319
http://ha.com/c/auc...e.zx?saleNo=1311&ic=hero-FUN-US-Coins-AuctionHome-1311-121319
http://ha.com/itm/b...0/a/50023-50051.s?ic=hero-louGehrig-www-viewLots-50023-040820
http://ha.com/c/pre...x?releaseId=3820&ic=hero-louGehrig-www-learnMore-50023-040820
http://ha.com/c/sea...?saleNo=7222&ic=hero-Musical-Instruments-viewLots-7222-060820
http://ha.com/c/auc...leNo=7222&ic=hero-Musical-Instruments-AuctionHome-7222-060820
http://ha.com/how-t...on.s?ic=Worth-MoreExperts-101818#meet-our-consignment-experts
http://ha.com/free-appraisals.s?slug=www&ic=WorthFreeAuctionEvaluation-010113
http://ha.com/herit...st-prices-realized.s?slug=www&ic=Worth-AuctionArchives-071713
http://ha.com/c/schedule.zx?category=www&ic=Items-FullSchedule-071713
http://ha.com/herit...fame-best-prices-realized.s?ic=Items-ArchiveHighlights-092914
http://ha.com/itm/g...s/p/7231-119102.s?ic=ih-clickImage-wonder-woman-1-7231-061720
http://ha.com/itm/g...19102.s?ic=ih-clickButton-wonder-woman-1-viewItem-7231-061720
http://ha.com/c/auc...7231&ic=ih-clickButton-wonder-woman-1-auctionInfo-7231-061720
http://ha.com/itm/c...3084-75027.s?ic=ih-clickImage-t-ung-spring-dollar-3084-060620
http://ha.com/itm/c....s?ic=ih-clickButton-t-ung-spring-dollar-viewItem-3084-060620
http://ha.com/c/auc...ic=ih-clickButton-t-ung-spring-dollar-auctionInfo-3084-060620
http://ha.com/itm/w...3-29001.s?ic=ih-clickImage-south-vietnam-national-4023-060620
http://ha.com/itm/w...ic=ih-clickButton-south-vietnam-national-viewItem-4023-060620
http://ha.com/c/auc...ih-clickButton-south-vietnam-national-auctionInfo-4023-060620
http://ha.com/itm/h...p/8007-119010.s?ic=ih-clickImage-against-the-cold-8007-052520
http://ha.com/itm/h...=ih-clickButton-against-the-cold-lavelle-viewItem-8007-052520
http://ha.com/c/pre...3898&ic=ih-clickButton-against-the-cold-learnMore-8007-052520
http://ha.com/itm/t.../p/7223-9003.s?ic=ih-clickImage-the-invisible-man-7223-062020
http://ha.com/itm/t...03.s?ic=ih-clickButton-the-invisible-man-viewItem-7223-062020
http://ha.com/c/auc...3&ic=ih-clickButton-the-invisible-man-auctionInfo-7223-062020
http://ha.com/itm/f.../50028-55473.s?ic=ih-clickImage-1933-sport-kings-50028-070520
http://ha.com/itm/f...73.s?ic=ih-clickButton-1933-sport-kings-viewItem-50028-070520
http://ha.com/c/auc...8&ic=ih-clickButton-1933-sport-kings-auctionInfo-50028-070520
http://ha.com/itm/g...5-134001.s?ic=ih-clickImage-william-and-mary-gold-3085-070520
http://ha.com/itm/g...?ic=ih-clickButton-william-and-mary-gold-viewItem-3085-070520
http://ha.com/c/auc...=ih-clickButton-william-and-mary-gold-auctionInfo-3085-070520
http://ha.com/itm/m...85032.s?ic=ih-clickImage-1960-fender-stratocaster-7222-062320
http://ha.com/itm/m...=ih-clickButton-1960-fender-stratocaster-viewItem-7222-062320
http://ha.com/c/auc...-clickButton-1960-fender-stratocaster-auctionInfo-7222-062320
http://ha.com/itm/w...a/8010-77021.s?ic=ih-clickImage-orange-drink-1961-8010-060620
http://ha.com/itm/w...21.s?ic=ih-clickButton-orange-drink-1961-viewItem-8010-060620
http://ha.com/c/auc...0&ic=ih-clickButton-orange-drink-1961-auctionInfo-8010-060620
http://ha.com/itm/b...026-57057.s?ic=ih-clickImage-1921-babe-ruth-CfDM-50026-041320
http://ha.com/itm/b...s?ic=ih-clickButton-1921-babe-ruth-CfDM-viewItem-50026-041320
http://ha.com/c/auc...c=ih-clickButton-1921-babe-ruth-CfDM-auctionInfo-50026-041320
http://ha.com/itm/b...a/50026-55186.s?ic=ih-clickImage-joe-jackson-sgc-50026-041320
http://ha.com/itm/b...186.s?ic=ih-clickButton-joe-jackson-sgc-viewItem-50026-041320
http://ha.com/c/auc...26&ic=ih-clickButton-joe-jackson-sgc-auctionInfo-50026-041320
http://ha.com/itm/l...-/a/1314-3823.s?ic=ih-clickImage-pr64-ultra-cameo-1314-042720
http://ha.com/itm/l...823.s?ic=ih-clickButton-pr64-ultra-cameo-viewItem-1314-042720
http://ha.com/c/pre...3835&ic=ih-clickButton-pr64-ultra-cameo-learnMore-1314-042720
http://ha.com/itm/v...24-93060.s?ic=ih-clickImage-nintendo-play-station-7224-021320
http://ha.com/itm/v...?ic=ih-clickButton-nintendo-play-station-viewItem-7224-021320
http://ha.com/c/pre...=ih-clickButton-nintendo-play-station-auctionInfo-7224-021320
http://ha.com/itm/b...50023-50014.s?ic=ih-clickImage-1941-joe-dimaggio-50023-012620
http://ha.com/itm/b...4.s?ic=ih-clickButton-1941-joe-dimaggio-viewItem-50023-012620
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://ha.com/c/vid...s&ic=icvideo-intelligent-forgeries-072811
http://ha.com/c/vid...l&ic=icvideo-intelligent-condition-072811
http://ha.com/c/vid...ction&ic=icvideo-intelligent-focus-072811


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
452 16 468


Too many links (468), it may be considered as spam!

Internal Links (link to pages within this domain) - 452
URL Anchor Text
http://ha.com/#page-contentSkip to main content
https://www.HA.com/information/accessibility-notice.sGo to accessibility notice
https://www.HA.com/
https://www.HA.com/c/login.zx?source=navSign-In
http://ha.com/#Menu
http://ha.com/c/contact-us.zx?ic=ContactUs-121913Contact Us
http://ha.com/c/ref/faq.zx?ic=FAQ-121913Help
http://ha.com/#Close
https://www.HA.com/?ic=mobile-menu-Home-091517Home
http://ha.com/c/my/...ts.zx?ic=mobile-menu-MyTrackedLots-091517My Tracked Lots
http://ha.com/c/my/bids.zx?ic=mobile-menu-091517My Bids
https://www.HA.com/...tlist.zx?ic=mobile-menu-MyWantlist-091517My Wantlist
http://ha.com/#My Profile
https://www.HA.com/...c=MyHeritage-MyProfile-credentials-121913Sign-in Credentials
https://www.HA.com/...ailprefs-121913&hash=editEmailPreferencesCommunication Preferences
https://www.HA.com/...ile-SMS-121913&hash=smsTextMessageNoticesText Messages
https://www.HA.com/...ic=MyHeritage-MyProfile-echeckinfo-121913eCheck Information
https://www.HA.com/....zx?ic=MyHeritage-MyProfile-ccinfo-121913Credit Card Information
https://www.HA.com/...c=MyHeritage-MyProfile-contactinfo-121913Contact Information
https://www.HA.com/...Heritage-MyProfile-refineinterests-121913Refine Your Interests
http://ha.com/c/my/...s.zx?ic=mobile-menu-MyConsignments-091517My Consignments
http://ha.com/c/invoice/?ic=mobile-menu-MyOrders-091517My Orders
http://ha.com/#Sell
http://ha.com/#Bid/Buy
http://ha.com/c/sch...ry=www&ic=mobile-menu-FullSchedule-091517Auctions
http://ha.com/#Departments
http://ha.com/#Close
http://ha.com/#Services
http://ha.com/#Resources
http://ha.com/#Company Info
http://ha.com/#Help
http://ha.com/c/con...act-us.zx?ic=mobile-menu-ContactUs-091517Contact Us
http://ha.com/#Heritage Offices
http://ha.com/c/login.zx?source=navSign-In
http://ha.com/c/register.zx?ic=join-header-121913Register
http://ha.com/#My Heritage
http://ha.com/#Close
http://ha.com/c/sea...2+0&ic=browsecategory-all-auctions-071713All Auction(30,450 Items)
http://ha.com/c/sea...88+0&ic=browsecategory-all-buy-now-071713All Buy Now(2,076 Items)
http://ha.com/c/sea...1893+1577+2088+0&ic=browsecategory-071713Browse All Categories
http://ha.com/c/sea...893+1577+2088+50&ic=browsecategory-071713Art & Antiques (2,816)
http://ha.com/c/sea...3+1577+2088+1874&ic=browsecategory-071713Books (439)
http://ha.com/c/sea...893+1577+2088+51&ic=browsecategory-071713Coins: US, World and Ancients ...
http://ha.com/c/sea...893+1577+2088+52&ic=browsecategory-071713Comics & Comic Art (9,961)
http://ha.com/c/sea...893+1577+2088+56&ic=browsecategory-071713Currency (5,443)
http://ha.com/c/sea...893+1577+2088+53&ic=browsecategory-071713Entertainment (3,466)
http://ha.com/c/sea...893+1577+2088+49&ic=browsecategory-071713Historical, Books, Nature & Sc...
http://ha.com/c/sea...93+1577+2088+776&ic=browsecategory-071713Jewelry, Timepieces & Luxury A...
http://ha.com/c/sea...893+1577+2088+54&ic=browsecategory-071713Movie Posters (1,567)
http://ha.com/c/sea...3+1577+2088+3591&ic=browsecategory-071713Real Estate (3)
http://ha.com/c/sea...893+1577+2088+55&ic=browsecategory-071713Sports (4,852)
http://ha.com/c/sea...3+1577+2088+2003&ic=browsecategory-071713Wine (540)
http://ha.com/herit...lized.s?ic=browsecategory-all-sold-121515All Sold(5.1 Million Items)
http://ha.com/c/sea...=hero-Comics-Auction-viewLots-7231-061520View Lots
http://ha.com/c/auc...ro-Comics-Auction-AuctionInfo-7231-061520Auction Info
http://ha.com/c/sea...=hero-World-Currency-viewLots-4023-051820View Lots
http://ha.com/c/auc...ro-World-Currency-AuctionHome-4023-051820Auction Info
http://ha.com/c/sea...&ic=hero-World-Coins-viewLots-3084-061520View Lots
http://ha.com/c/auc...=hero-World-Coins-AuctionHome-3084-061520Auction Info
http://ha.com/c/sea...-Movie-Poster-Kaplan-viewLots-7223-070520View Lots
http://ha.com/c/auc...hero-Movie-Poster-auctionHome-7223-070520Auction Info
http://ha.com/c/sea...wSports-Memorabilia-viewLots-50028-070620View Lots
http://ha.com/c/auc...morabilia-AuctionInfo-auction50028-070620Auction Info
http://ha.com/c/sea...c=hero-Entertainment-viewLots-7221-070120View Lots
http://ha.com/c/auc...ero-Entertainment-AuctionInfo-7221-070120Auction Info
http://ha.com/itm/s...ic=hero-FUN-US-Coins-viewLots-1311-121319View Lot
http://ha.com/c/auc...hero-FUN-US-Coins-AuctionHome-1311-121319Auction Info
http://ha.com/itm/b...=hero-louGehrig-www-viewLots-50023-040820View Result
http://ha.com/c/pre...hero-louGehrig-www-learnMore-50023-040820Learn More
http://ha.com/c/sea...-Musical-Instruments-viewLots-7222-060820View Lots
http://ha.com/c/auc...sical-Instruments-AuctionHome-7222-060820Auction Info
http://ha.com/how-t...perts-101818#meet-our-consignment-expertsSee More Experts
http://ha.com/free-...=www&ic=WorthFreeAuctionEvaluation-010113Free Auction Appraisal
http://ha.com/herit...?slug=www&ic=Worth-AuctionArchives-071713Search Auction Archives
http://ha.com/#View Value Guides
http://ha.com/#Close
http://ha.com/#open-auctionsOpen Auctions
http://ha.com/#closed-auctionsClosed Auctions
http://ha.com/c/sch...category=www&ic=Items-FullSchedule-071713Auction Schedule - all 40 Cate...
http://ha.com/herit...lized.s?ic=Items-ArchiveHighlights-092914Auction Hall of Fame
http://ha.com/itm/g...=ih-clickImage-wonder-woman-1-7231-061720
http://ha.com/itm/g...utton-wonder-woman-1-viewItem-7231-061720View Item
http://ha.com/c/auc...on-wonder-woman-1-auctionInfo-7231-061720Auction Info
http://ha.com/itm/c...lickImage-t-ung-spring-dollar-3084-060620
http://ha.com/itm/c...-t-ung-spring-dollar-viewItem-3084-060620View Item
http://ha.com/c/auc...ung-spring-dollar-auctionInfo-3084-060620Auction Info
http://ha.com/itm/w...kImage-south-vietnam-national-4023-060620
http://ha.com/itm/w...uth-vietnam-national-viewItem-4023-060620View Item
http://ha.com/c/auc...-vietnam-national-auctionInfo-4023-060620Auction Info
http://ha.com/itm/h...h-clickImage-against-the-cold-8007-052520
http://ha.com/itm/h...nst-the-cold-lavelle-viewItem-8007-052520View Item
http://ha.com/c/pre...on-against-the-cold-learnMore-8007-052520Learn More
http://ha.com/itm/t...-clickImage-the-invisible-man-7223-062020
http://ha.com/itm/t...on-the-invisible-man-viewItem-7223-062020View Item
http://ha.com/c/auc...the-invisible-man-auctionInfo-7223-062020Auction Info
http://ha.com/itm/f...-clickImage-1933-sport-kings-50028-070520
http://ha.com/itm/f...on-1933-sport-kings-viewItem-50028-070520View Item
http://ha.com/c/auc...1933-sport-kings-auctionInfo-50028-070520Auction Info
http://ha.com/itm/g...ckImage-william-and-mary-gold-3085-070520
http://ha.com/itm/g...illiam-and-mary-gold-viewItem-3085-070520View Item
...

External Links (link to pages on other websites) - 16
URL Anchor Text
http://maps.google....et%20Blvd.,%20Los%20Angeles,%20CA%2090028Hollywood Palladuim
https://torpedocomi...tions/torpedo-collector-s-convention-2020https://torpedocomics.com/coll...
http://maps.google....ral%20Ave,%20White%20Plains,%20NY%2010606Westchester County Center
https://www.nyshows.org/https://www.nyshows.org/
http://maps.google....th%20River%20Rd,%20Rosemont,%20IL%2060018Donald E Stephens Convention C...
http://wizardworld.com/http://wizardworld.com/
http://intelligentc...c=ih-intelligent-collector-website-091117Visit Website
https://g.page/heritage-auctions-dallasUse our map link
https://g.page/heritage-auctions-dallas2801 W. Airport Freeway
https://www.facebook.com/HeritageAuctions/
http://twitter.com/heritageauction
https://www.instagram.com/heritageauctions
http://www.linkedin.com/companies/heritage-auctions
http://www.youtube.com/user/HeritageAuctions?feature=mhum
http://www.bbb.org/...ge-auctions-in-dallas-tx-23003944#bbblogo
http://www.omniture.com

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
6 3 3


3 images do not have Alt values.

Image URL - 6
URL ALT Text
https://www.heritagestatic.com/c/i/ui/skin/logo.pngHeritage Auctions logo
https://dyn1.herita...5D%2Csizedata%5B65x100%5D&call=url%5Bfile%3Aemployee.chain%5D
https://dyn1.herita...5D%2Csizedata%5B65x100%5D&call=url%5Bfile%3Aemployee.chain%5D
https://dyn1.herita...5D%2Csizedata%5B65x100%5D&call=url%5Bfile%3Aemployee.chain%5D
https://www.heritagestatic.com/c/i/ui/skin/ha-building.pngHeritage Auctions corporate he...
https://www.heritagestatic.com/c/i/ui/skin/bbb.pngBetter Business Bureau icon in...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 0 4


You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
17 1 18


You have 17 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 1
Script URL Type
https://www.googletagmanager.com/gtag/js?id=AW-920017392

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://blog.ha.com/
http://www.bbb.org/...ge-auctions-in-dallas-tx-23003944#bbblogo


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-29343267-1 Excellent! the website implements Google Analytics.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
39
Fair Enough! number of root domains (39) linked to your site ha.com could be improved.

39
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 801
  Facebook Shares 834
  Facebook Comments 369
  Tweets 0
  LinkedIn 40

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/HeritageAuctions/
Twitter Accounthttp://twitter.com/heritageauction
Google+ PageNot Found


Trustworthiness
87

Excellent! the website has a good Trustworthiness Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ha.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
18,036th most visited website in the world.
5,209th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - ha.com) hosted on the same server as ha.com (ip : 206.123.52.10).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 206.123.52.10) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 111 days old ( 1st registered on : 1995-03-20 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 254 days from today ( expires on : 2022-03-20 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
ha.com ( 6 characters )

Domain Registrar : SafeNames Ltd.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-03-20 2019-08-19 2022-03-20
25 years, 111 days old 0 years, 324 days ago 1 year, 254 days from today
25 years, 111 days old


Domain Name Servers used by ha.com
DNS Name IP Address
ns1.ha.com192.16.16.5
ns2.ha.com192.16.16.6
ns3.ha.com198.7.29.5
ns4.ha.com198.7.29.6


You have a nice choice of domain name, which is of a right length (6 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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