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allure.com favicon allure.com

Excellent Practice33
Improvement Could be Made13
Critical Issues to Attend5
Jul 30, 2020 11:00 PM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     29
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Detailed Reviews

Related Category
Most related categories of this website.

dog   fashion   fitness   health   inspiration   nutrition   parenting   planet  

Allure - Beauty Tips, Trends & Product Reviews | Allure

Words count: 7    Unique Words: 6    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Allure 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Words count: 26    Length: 167 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Allure - Beauty Tips, Trends & Product Reviews | Allure www.allure.com/
Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Words count: 1    Length: 3 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (1/1)
web 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  allure  beauty  care  choices  contentad  dedicated  discover  hair  ideas  magazine  main  makeup  product  reviews  skin  skip  tips  trends  web 

Top 20 Keywords
Total Terms Count: 46

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
allure 5 10.87%
beauty 4 8.70%
tips 3 6.52%
trends 3 6.52%
product 3 6.52%
reviews 2 4.35%
ideas 1 2.17%
makeup 1 2.17%
web 1 2.17%
hair 1 2.17%
discover 1 2.17%
care 1 2.17%
skin 1 2.17%
advice 1 2.17%
skip 1 2.17%
dedicated 1 2.17%
magazine 1 2.17%
main 1 2.17%
contentad 1 2.17%
choices 1 2.17%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Thank You, Lottie, for the Undereye Tip
Bold Eye Makeup Looks to Wear With Your Face Mask
6 Drag Race Stars Reveal Their Extensive Skin-Care Routines
Bread Beauty Supply Makes Frizzy Hair Aspirational
11 Lip Scrubs to Smooth Dry, Chapped Lips
Trending Stories
The Best Spot Treatments to Banish Any Signs of "Maskne"
The 17 Best Tinted Sunscreens for Your Face
Why You Shouldn't Attempt to Wax Your Body Hair at Home 
Latest News
The Makeup Show Is Having Its First Virtual Event in September
Ashley Graham's Latest Selfie Instantly Validated My Self-Isolation Body
Blue Ivy's Black Is King Cameo Reminds Us She's the Boss
Chrissy Teigen's Perfect Lob Haircut Is Back
Olivia Munn Added a Single Blue Streak to Her Hair
Bite Beauty's Virtual Lip Lab Created My Perfect Bespoke Shade
These Beauty Products are Easy to Substitute When You Run Out
The 15 Most-Popular Products Sold on Allure This Month
All the Best New Makeup Launching in July
7 Nail Art Trends That Will Make You Rethink the French Manicure 
Lila Moss on Fronting Her First Fragrance Campaign and Growing Up Moss
Thank You, Big Legs, for Moving Me Forward
I Learned About Blithe Confidence From Gwyneth Paltrow
Tracee Ellis Ross Shows Us How She Creates Her "Cursive" Baby Hairs
Hailey Bieber Reveals Her Natural Hair Color in a New Photo of Her Grown-Out Roots 
Briogeo Just Dropped a Line of Fragrance-Free Hair Products
Thank You, Scars, for Reminding Me That I Survived
9 Beauty Editors Share Their Favorite Lipsticks
The Best National Lipstick Day Sales to Shop
The 28 Best Curl Creams Under $20
9 Derm-Approved Products for Soothing Sunburns
Cardi B Brings High Fashion to Her Hair With a Louis Vuitton-Printed Pony
The FDA Has Added Nearly 80 More Products to Its List of Dangerous Hand Sanitizers
After My Mom Got Cancer, She Embraced a New Haircut
The Beauty and Pain of a Family Album
Fenty Skin's First Products Are Here, and We Have All the Details
Normani Says the Only Person She's in Competition With Is Herself
Keke Palmer's New Passion Twists Will Make You Want to Schedule a Hair Appointment ASAP
Katy Perry's Neon-Orange Hair Perfectly Matches Her Tangerine Maternity Dress
Antoni Porowski's Dramatic Buzz Cut Throws Instagram Into a Thirst Fit
The Tushy Bidet Made Me a Bum-Wash Believer
How to Use Every Type of Hair Roller
MAC Just Launched 474 Makeup Products at ASOS
These Are Allure Editors' Favorite New Beauty Products
Kourtney Kardashian's New Neon French Manicure Is Perfect for Summer
I'm Blown Away by This Blue Butterfly-Themed Makeup Look
13 Amazing E.L.F. Products Allure Editors Swear By 
The Best Vitamin C Skin-Care Products for Brighter Skin
Kendall Jenner Just Revealed Her Favorite Type of Manicure 
Here's How to Stop Single-Strand Knots From Messing Up Your Curl Game
How to Successfully Do Your Own Highlights at Home
Lucy Hale Debuted a Faux-Hawk in Her Latest Photo Shoot
11 Nail-Art Designs That Look Great on Shorter Nails 
All the Telltale Signs You Need to Get a Haircut
How to Win a Free E.L.F. Poreless Putty Primer on TikTok Right Now
The 9 Best Tattoo Aftercare Products, According to the Experts
I'm Swooning Over This Black Beauty Creator's Sun-Inspired Makeup Look
23 Edge Control Products That Keep Your Baby Hairs Super Sleek
This Video of Yara Shahidi Dancing While Wearing an Acne Treatment Is Everything
Artist Laetitia Ky Created Three Breathtaking Hair Sculptures in Collaboration With Marc Jacob


Hailey Bieber Reveals Her Natural Hair Color in a New Photo of Her Grown-Out Roots 
Tracee Ellis Ross Shows Us How She Creates Her "Cursive" Baby Hairs
Chrissy Teigen's Perfect Lob Haircut Is Back
The 15 Most-Popular Products Sold on Allure This Month
All the Best New Makeup Launching in July
7 Nail Art Trends That Will Make You Rethink the French Manicure 
Briogeo Just Dropped a Line of Fragrance-Free Hair Products
<I> (1)Chevron
<EM> (9)Drag Race
Black Is King
Queer Eye
<STRONG> (1)FULL-SIZE Peach and Lily Glass Skin Refining Serum

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://allure.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://allure.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.05 seconds - 2,449.80 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
17.50 s 0.14 s 0.12 s 0.03 s 9.80 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
122 Kb (122,490 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
122 Kb (122,490 bytes) 0 Kb (313 bytes) 122 Kb (122,177 bytes) 0.26 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.allure.com/ and http://allure.com are resolved to the same url :https://www.allure.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
170 13 183

Too many links (183), it may be considered as spam!

Internal Links (link to pages within this domain) - 170
URL Anchor Text
http://allure.com/#main-contentSkip to main content
http://allure.com/account/savedView saved stories
http://allure.com/beauty-products/best-of-beautyBest of Beauty
https://beautybox.allur...L_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZBeauty Box
http://allure.com/beauty-product-reviewsProduct Reviews
http://allure.com/account/savedView saved stories
http://allure.com/accou...irectURL=https%3A%2F%2Fwww.allure.comSign In
http://allure.com/beauty-products/best-of-beautyBest of Beauty
https://beautybox.allur...L_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZBeauty Box
http://allure.com/beauty-product-reviewsProduct Reviews
https://beautybox.allur...ALB_EDIT_BANNER_0_TICKER_PeachLily_ZZJOIN FOR $15
http://allure.com/story...onceal-undereyes-no-concealer-glitterThank You, Lottie, for the Und...
http://allure.com/story/face-mask-makeup-ideasBold Eye Makeup Looks to Wear ...
http://allure.com/story/drag-queen-skin-care-routines6 Drag Race Stars Reveal Their...
http://allure.com/story...ad-beauty-supply-maeve-heim-interviewBread Beauty Supply Makes Friz...
http://allure.com/gallery/best-lip-scrubs11 Lip Scrubs to Smooth Dry, C...
https://www.allure.com/...e24-4f10-91d5-40ac26e2f198_popular4-1Hailey Bieber Reveals Her Natu...
https://www.allure.com/...e24-4f10-91d5-40ac26e2f198_popular4-1Tracee Ellis Ross Shows Us How...
https://www.allure.com/...e24-4f10-91d5-40ac26e2f198_popular4-1Chrissy Teigen's Perfect Lob H...
http://allure.com/gallery/best-acne-spot-treatmentsThe Best Spot Treatments to Ba...
http://allure.com/gallery/best-tinted-sunscreen-for-faceThe 17 Best Tinted Sunscreens ...
http://allure.com/story/wax-body-hair-at-home-risksWhy You Shouldn't Attempt to W...
http://allure.com/gallery/allure-most-sold-beauty-productsThe 15 Most-Popular Products S...
http://allure.com/gallery/best-new-makeup-products-july-2020All the Best New Makeup Launch...
http://allure.com/galle...ench-manicure-french-tip-nail-designs7 Nail Art Trends That Will Ma...
http://allure.com/galle...ew-hair-care-products-tools-july-2020Briogeo Just Dropped a Line of...
http://allure.com/story...st-virtual-makeup-show-september-2020The Makeup Show Is Having Its ...
http://allure.com/story...y-graham-stretch-marks-self-isolationAshley Graham's Latest Selfie ...
http://allure.com/story/blue-ivy-black-is-king-red-lipstickBlue Ivy's Black Is King Cameo...
http://allure.com/story/chrissy-teigen-long-bob-haircutChrissy Teigen's Perfect Lob H...
http://allure.com/story/olivia-munn-blue-streak-hairOlivia Munn Added a Single Blu...
http://allure.com/story/bite-beauty-online-lip-lab-reviewBite Beauty's Virtual Lip Lab ...
http://allure.com/story...you-can-subsitute-when-stash-runs-outThese Beauty Products are Easy...
http://allure.com/gallery/allure-most-sold-beauty-productsThe 15 Most-Popular Products S...
http://allure.com/gallery/best-new-makeup-products-july-2020All the Best New Makeup Launch...
http://allure.com/galle...ench-manicure-french-tip-nail-designs7 Nail Art Trends That Will Ma...
http://allure.com/story...perfect-fragrance-lila-moss-interviewLila Moss on Fronting Her Firs...
http://allure.com/story/plus-size-model-big-legs-thank-youThank You, Big Legs, for Movin...
http://allure.com/story/gwyneth-paltrow-blithe-confidenceI Learned About Blithe Confide...
http://allure.com/story/tracee-ellis-ross-baby-hair-tutorialTracee Ellis Ross Shows Us How...
http://allure.com/story...ailey-bieber-natural-hair-color-rootsHailey Bieber Reveals Her Natu...
http://allure.com/galle...ew-hair-care-products-tools-july-2020Briogeo Just Dropped a Line of...
http://allure.com/story...stectomy-scars-breast-cancer-survivorThank You, Scars, for Remindin...
http://allure.com/galle...e-lipsticks-for-national-lipstick-day9 Beauty Editors Share Their F...
http://allure.com/story...national-lipstick-day-2020-best-dealsThe Best National Lipstick Day...
http://allure.com/gallery/best-curl-creams-under-20The 28 Best Curl Creams Under ...
http://allure.com/galle...ter-sun-products-soothe-treat-sunburn9 Derm-Approved Products for S...

External Links (link to pages on other websites) - 13
URL Anchor Text
http://www.condenast.com/brands/allure/About Allure
https://w1.buysub.com/p...40493098&lsid=82211348130013339&vid=1Subscription Services
https://www.condenaststore.com/Condé Nast Store
https://www.cnspotlight.com/Condé Nast Spotlight
https://www.condenast.com/user-agreement/User Agreement
http://www.condenast.com/privacy-policy#privacypolicyPrivacy Policy and Cookie Stat...
http://www.condenast.co...ivacy-policy#privacypolicy-californiaYour California Privacy Rights...
http://www.condenast.com/privacy-policy#privacypolicy-optoutAd Choices

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
64 64 0

Excellent! all images are associated with an ALT value.

Image URL - 64
https://media.allure.co...20peach%2520and%2520lily%2520glass%2520skin%2520serum.jpgpeach lily glass skin refinin...
https://media.allure.co...5cc20/1:1/w_1024%2Cc_limit/sam-escobar-thank-you-meme.jpgAllure Beauty Tips Trends Pr...
https://media.allure.co...smoky%252520eyes%252520with%252520surgical%252520mask.jpgCyndle K with rainbow smoky ey...
https://media.allure.co...ff370008f235f5/16:9/w_640%2Cc_limit/drag%252520queens.jpgdrag queen naomi smalls mix cr...
https://media.allure.co...fa70f75800094fa3b2/16:9/w_640%2Cc_limit/Bread%2525202.jpgPhoto of a woman with curly ha...
https://media.allure.co...4eb21f0008a99058/16:9/w_640%2Cc_limit/lip-scrubs-lede.jpgStudio shot of a beautiful you...
https://media.allure.co...f3e12a773f57e0b/1:1/w_320%2Cc_limit/hailey%2520bieber.jpgHailey Bieber poses in a blond...
https://media.allure.co.../1:1/w_320%2Cc_limit/tracee-ellis-ross-edge-tutorial-.jpgTracee Ellis Ross in shimmery ...
https://media.allure.co...adb631b9a9d359/1:1/w_320%2Cc_limit/chrissy%2520teigen.pngChrissy Teigen attends the 201...
https://media.allure.co...e%252520Spot%252520Treatments%252520river%252520final.jpgA woman in the process of putt...
https://media.allure.co...6:9/w_768%2Cc_limit/best%252520tinted%252520sunscreen.jpgWoman in pink tank top folding...
https://media.allure.co...4f00089aa97e/16:9/w_768%2Cc_limit/waxing-at-home-lede.jpgperson in white underwear waxi...
https://media.allure.co.../1:1/w_1600%2Cc_limit/james%252520molloy%252520artist.jpgA model wearing gold eye makeu...
https://media.allure.co...d7f087c17ce6/1:1/w_1600%2Cc_limit/ashley%252520graham.jpgAshley Graham attends The 2019...
https://media.allure.co...:1/w_1600%2Cc_limit/black-is-king-blue-ivy-cameo-lede.jpgBlue Ivy smiling at the camera...
https://media.allure.co...35d3620f90f/1:1/w_1600%2Cc_limit/chrissy%252520teigen.pngChrissy Teigen attends the 201...
https://media.allure.co...85312109173213/1:1/w_1600%2Cc_limit/olivia%252520munn.jpgOlivia Munn smiles on the red ...
https://media.allure.co...fb7607e/1:1/w_1600%2Cc_limit/bite%252520lip%252520lab.jpgbite beauty lip lab interior
https://media.allure.co...w_1600%2Cc_limit/woman-putting-on-makeup-vanity-river.jpgAllure Beauty Tips Trends Pr...
https://media.allure.co...e6b3bbbeb9ab/1:1/w_1600%2Cc_limit/Allure_Most_Popular.jpgImage may contain Skin Human a...
https://media.allure.co...ac0008e537bd/1:1/w_1600%2Cc_limit/lawless%252520blush.jpglawless make me blush velvet b...
https://media.allure.co...2520colorful%252520french%252520manicure%252520styles.jpgthree versions of a colorful f...
https://media.allure.co...39c9a0c4131e131f/1:1/w_1600%2Cc_limit/river%252520(3).jpgMarc Jacobs wearing platform r...
https://media.allure.co...1/w_1600%2Cc_limit/amanda-richards-thank-you-big-legs.jpgA image of Amanda Richards sit...
https://media.allure.co...5ef3a99b5bf5f50008d6ae52/1:1/w_1600%2Cc_limit/paltrow.jpgA black and white image of Gwy...
https://media.allure.co...1:1/w_1600%2Cc_limit/tracee-ellis-ross-edge-tutorial-.jpgTracee Ellis Ross in shimmery ...
https://media.allure.co...12a773f57e0b/1:1/w_1600%2Cc_limit/hailey%252520bieber.jpgHailey Bieber poses in a blond...
https://media.allure.co...%252520BGO%252520ALOE%252520OATMILK%252520INGREDIENTS.JPGthree products from the Brioge...
https://media.allure.co.../5ef3a99bda6f8400082cd281/1:1/w_1600%2Cc_limit/scars2.jpgAllure Beauty Tips Trends Pr...
https://media.allure.co...0%2Cc_limit/national-lipstick-day-allure-editors-lede.jpgThree Allure editors wearing ...
https://media.allure.co...Lipstick%252520Day%2525202020%252520Sales%252520river.jpgA young woman wearing a bright...
https://media.allure.co...d/1:1/w_1600%2Cc_limit/Allure_Best_Curl_Cream_Gallery.jpgAllureBestCurlCreams woman wit...
https://media.allure.co...limit/Best%252520After-Sun%252520Products%252520river.jpgA tanned woman holding her hai...
https://media.allure.co...89/1:1/w_1600%2Cc_limit/cardi-b-louis-vuitton-printed.jpgcardi b looking away from came...
https://media.allure.co.../w_1600%2Cc_limit/hand%252520sanitizer%252520methanol.jpgPerson with blue manicure appl...
https://media.allure.co...:1/w_1600%2Cc_limit/lori-segal-thank-you-mom-strength.jpgA collage of a mother and daug...
https://media.allure.co...ef3a9985bf5f50008d6ae51/1:1/w_1600%2Cc_limit/dad-hair.jpgAllure Beauty Tips Trends Pr...
https://media.allure.co...84ede8c01131e8a/1:1/w_1600%2Cc_limit/river%252520(17).jpgphoto of Fenty Skin moisturize...
https://media.allure.co...5f1f145c4c9c962e2473f8f8/1:1/w_1600%2Cc_limit/normani.jpgNormani poses in a white corse...
https://media.allure.co...34/1:1/w_1600%2Cc_limit/keke-palmer-twists%252520lede.jpgKeke Palmer smizing at camera ...
https://media.allure.co...442780ddea33836/1:1/w_1600%2Cc_limit/katy%252520perry.jpgKaty Perry smiles in a neonyel...
https://media.allure.co...5876d506c0/1:1/w_1600%2Cc_limit/antoni%252520porowski.jpgAntoni Porowski walks the red ...
https://media.allure.co...5f151a7910c97e0008e9ee8d/1:1/w_1600%2Cc_limit/bidet-r.jpgTushy bidet on pink background
https://media.allure.co...f4e1/1:1/w_1600%2Cc_limit/woman-with-red-curly-hair-2.pngphoto of a woman with red curl...
https://media.allure.co...limit/MAC%252520x%252520ASOS%252520launch%252520river.jpgA woman modeling MAC makeup pr...
https://media.allure.co...glass-Cosmetics-Unlocked-Instant-Extensions-Mascara--.jpgdeputy editor Kara McGrath sta...
https://media.allure.co...1:1/w_1600%2Cc_limit/kourtney-kardashian-nails-social.jpgkourtney kardashian posing at ...
https://media.allure.co...c8a8bc2860/1:1/w_1600%2Cc_limit/butterfly-makeup-lede.jpgmakeup artist yaddi wearing bl...
https://media.allure.co...478bc8a8bc285f/1:1/w_1600%2Cc_limit/elf-products-lede.jpgBlack woman applying lipstck
https://media.allure.co...ad5b46b882a6ffe09/1:1/w_1600%2Cc_limit/vitamin-c-lede.jpgAllure Beauty Tips Trends Pr...
https://media.allure.co...86d0c4/1:1/w_1600%2Cc_limit/kendall-jenner-nails-lede.jpgkendall jenner at a red carpet...
https://media.allure.co.../1:1/w_1600%2Cc_limit/GettyImages-554999647%252520(1).jpgwoman pulling curly hair
https://media.allure.co...5cb9a6349a700088aa390/1:1/w_1600%2Cc_limit/highlights.jpgPortrait of beautiful caucasia...
https://media.allure.co...f84478bc8a8bc285a/1:1/w_1600%2Cc_limit/lucy-hale-lede.jpglucy hale in a green halter go...
https://media.allure.co...imit/nail%252520art%252520for%252520short%252520nails.jpgThree nail art designs on shor...
https://media.allure.co...ffe06/1:1/w_1600%2Cc_limit/when-to-get-a-haircut-lede.jpga white woman having her long ...
https://media.allure.co...c805404be1890074/1:1/w_1600%2Cc_limit/elf-primer-lede.jpgelf poreless putty primer on a...
https://media.allure.co...356ade3e48/1:1/w_1600%2Cc_limit/tattoo-aftercare-lede.jpga Black woman wearing headphon...
https://media.allure.co...aca8164de107e430/1:1/w_1600%2Cc_limit/sunset-ete-lede.jpgtajia reed wearing yellow eye ...
https://media.allure.co...6fa7ee989831/1:1/w_1600%2Cc_limit/best-edge-controls-.jpgside profile of Black women we...
https://media.allure.co...14d2c2975c90d20/1:1/w_1600%2Cc_limit/yara-lede-social.jpgAllure Beauty Tips Trends Pr...
https://media.allure.co...%252520ky%252520marc%252520jacobs%252520collaboration.jpgside by side of laetitia ky's ...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 1 2

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
30 11 41

Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (80) linked to your site allure.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,504
  Facebook Shares 3,757
  Facebook Comments 1,241
  Tweets 3
  LinkedIn 241

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/allure/
Twitter Accounthttps://twitter.com/Allure_magazine/
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site allure.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
6,644th most visited website in the world.
1,946th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (5 - self.com, allure.com, bonappetit.com, condenastmediakit.com, vf.com) hosted on the same server as allure.com (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 81 days old ( 1st registered on : 1994-05-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 283 days from today ( expires on : 2021-05-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
allure.com ( 10 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-05-17 2019-05-14 2021-05-17
26 years, 81 days old 1 year, 85 days ago 0 years, 283 days from today
26 years, 81 days old

Domain Name Servers used by allure.com
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 283 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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