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johnlewis.com favicon John Lewis & Partners | Homeware, Fashion, Electricals & More johnlewis.com

Excellent Practice28
Improvement Could be Made9
Critical Issues to Attend14
Sep 20, 2021 05:10 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 215 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Create blog entries.
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Detailed Reviews

Related Category
Most related categories of this website.

art   club   courses   dog   inspiration   money   museum   shop  

Title
John Lewis & Partners | Homeware, Fashion, Electricals & More

Words count: 7    Unique Words: 7    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop new season trends in homeware, furniture and fashion at John Lewis & Partners. Discover the latest beauty products and browse must-have electricals, including iPads and TVs. Find gifts and much more at johnlewis.com

Words count: 34    Length: 220 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
John Lewis & Partners | Homeware, Fashion, Electricals ... www.johnlewis.com/
Shop new season trends in homeware, furniture and fashion at John Lewis & Partners. Discover the latest beauty products and browse must-have electricals, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  bedding  brands  broadband  card  chair  comfort  credit  cushions  discover  essentials  fashion  feedback  free  great  homeware  inspiration  insurance  john  laptops  latest  lewis  lighting  list  living  modern  nbsp  nights  partners  range  seasonal  services  shop  simple  statement  tips  trend  university  visit  waitrose 

Top 20 Keywords
Total Terms Count: 694

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
shop 33 4.76%
john 20 2.88%
lewis 19 2.74%
nbsp 10 1.44%
visit 9 1.30%
university 8 1.15%
partners 7 1.01%
discover 6 0.86%
insurance 5 0.72%
essentials 5 0.72%
bedding 5 0.72%
laptops 5 0.72%
brands 4 0.58%
card 4 0.58%
trend 4 0.58%
latest 4 0.58%
modern 4 0.58%
accessories 4 0.58%
comfort 4 0.58%
cushions 4 0.58%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0219000441100076

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(2)
Be in the know
Footer

<H3>

(19)
Shop by department
My Account
Help
Services and experiences
Feedback
Top picks for University
Settle in. Switch off. Repeat.
Be inspired
Shopping made simple
Don't miss
Entertainment you love
Ready for anything
Learn your way
Help
Delivery
Shopping
More from us
Finance
Feedback
<B> (44)Shop our Menswear Brands
Shop our Womenswear Brands
Shop New-In Childrenswear
Shop our Menswear Brands
Shop New-In Childrenswear
Shop University Essentials
Read our tips for university days
Shop University Essentials
Read our tips for university days
Shop University Essentials  |  Read our tips for university days
Shop Laptops
Shop Bedding
Shop Laptops
Shop Bedding
Shop Laptops  |  Shop Bedding
Towels & Bath Mats
Cooking
Dining
Office Chairs
Desks
Laundry & Storage
Shop Lighting
Shop Decorative Accessories
Shop Lighting  |  Shop Decorative Accessories
Shop Cushions
Discover our Natural Scandinavian trend
Shop Cushions  |  Discover our Natural Scandinavian trend
Read & Shop
Read & Shop
Read & Shop
Find out more
Find out more
Find out more
Find out more
Shop now
Shop now
Shop now
Home Ideas
Outfit Ideas
Sofas
Smart TVs
Ceiling Lights
Lingerie
wcm/foundation/components/responsivegrid/new
<U> (11)Find out more
Find out more
Find out more
Find out more
Home Ideas
Outfit Ideas
Sofas
Smart TVs
Ceiling Lights
Lingerie
Visit my John Lewis


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.43 seconds - 142.65 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.76 s 0.07 s 0.06 s 0.02 s 4.91 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
61 Kb (61,341 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
61 Kb (61,341 bytes) 5 Kb (5,220 bytes) 56 Kb (56,121 bytes) 9.30 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
215 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.johnlewis.com/ and http://johnlewis.com are resolved to the same url :https://www.johnlewis.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://johnlewis.com/men/f...0070030?intcmp=ic_20210916_mensfashionrevival_he_men_i
http://johnlewis.com/men/f...0070030?intcmp=ic_20210916_mensfashionrevival_he_men_i
http://johnlewis.com/women...10005?intcmp=ic_20210916_womensfashionrevival_he_wom_i
http://johnlewis.com/women...10005?intcmp=ic_20210916_womensfashionrevival_he_wom_i
http://johnlewis.com/brows...N-7jlqZ7lhg?intcmp=ic_20210903_childrensnewin_hp_bab_i
http://johnlewis.com/brows...N-7jlqZ7lhg?intcmp=ic_20210916_childrensnewin_hp_bab_i
http://johnlewis.com/men/f...0070030?intcmp=ic_20210916_mensfashionrevival_he_men_i
http://johnlewis.com/brows...N-7jlqZ7lhg?intcmp=ic_20210916_childrensnewin_hp_bab_i
http://johnlewis.com/brows...-a8vZn4pvZn4pm?intcmp=ic_20210916_iphone13pro_hp_ele_i
http://johnlewis.com/elect...s/c10139390023?intcmp=ic_20210916_offtounihub_hp_ele_i
http://johnlewis.com/elect...s/c10139390023?intcmp=ic_20210916_offtounihub_hp_ele_i
http://johnlewis.com/conte...-wellbeing?intcmp=ic_20210916_offtouniarticle_hp_con_i
http://johnlewis.com/elect...s/c10139390023?intcmp=ic_20210916_offtounihub_hp_ele_i
http://johnlewis.com/conte...-wellbeing?intcmp=ic_20210916_offtouniarticle_hp_con_i
http://johnlewis.com/elect...s/c10139390023?intcmp=ic_20210916_offtounihub_hp_ele_i
http://johnlewis.com/conte...-wellbeing?intcmp=ic_20210916_offtouniarticle_hp_con_i
http://johnlewis.com/brows...s-macbooks/_/N-a8f?intcmp=ic_20210916_bedding_hp_hom_i
http://johnlewis.com/brows...s-macbooks/_/N-a8f?intcmp=ic_20210916_bedding_hp_hom_i
http://johnlewis.com/brand..._/N-4qnxZlrhhZlrvd?intcmp=ic_20210916_laptops_hp_ele_i
http://johnlewis.com/brows...s-macbooks/_/N-a8f?intcmp=ic_20210916_bedding_hp_hom_i
http://johnlewis.com/brand..._/N-4qnxZlrhhZlrvd?intcmp=ic_20210916_laptops_hp_ele_i
http://johnlewis.com/brows...s-macbooks/_/N-a8f?intcmp=ic_20210916_bedding_hp_hom_i
http://johnlewis.com/brand..._/N-4qnxZlrhhZlrvd?intcmp=ic_20210916_laptops_hp_ele_i
http://johnlewis.com/brand...rhhZlrve?intcmp=ic_20210916_towelsbathmatsotu_hp_hom_i
http://johnlewis.com/brand...rhhZlrve?intcmp=ic_20210916_towelsbathmatsotu_hp_hom_i
http://johnlewis.com/brand...-4qnxZlrhhZlrvi?intcmp=ic_20210916_cookingotu_hp_hom_i
http://johnlewis.com/brand...-4qnxZlrhhZlrvi?intcmp=ic_20210916_cookingotu_hp_hom_i
http://johnlewis.com/brand...lZ47iaZlrhhZlrvb?intcmp=ic_20210916_diningotu_hp_hom_i
http://johnlewis.com/brand...lZ47iaZlrhhZlrvb?intcmp=ic_20210916_diningotu_hp_hom_i
http://johnlewis.com/brows...N-c6bZlrhh?intcmp=ic_20210916_officechairsotu_hp_fur_i
http://johnlewis.com/brows...N-c6bZlrhh?intcmp=ic_20210916_officechairsotu_hp_fur_i
http://johnlewis.com/brows...ners/_/N-c6cZlrhh?intcmp=ic_20210916_desksotu_hp_fur_i
http://johnlewis.com/brows...ners/_/N-c6cZlrhh?intcmp=ic_20210916_desksotu_hp_fur_i
http://johnlewis.com/brand...rvcZlrvf?intcmp=ic_20210916_laundrystorageotu_hp_hom_i
http://johnlewis.com/brand...rvcZlrvf?intcmp=ic_20210916_laundrystorageotu_hp_hom_i
http://johnlewis.com/furni...hting/c9780211283?intcmp=ic_20210916_lighting_hp_fur_i
http://johnlewis.com/furni...hting/c9780211283?intcmp=ic_20210916_lighting_hp_fur_i
http://johnlewis.com/home-...0247?intcmp=ic_20210916_decorativeaccessories_hp_hom_i
http://johnlewis.com/furni...hting/c9780211283?intcmp=ic_20210916_lighting_hp_fur_i
http://johnlewis.com/home-...0247?intcmp=ic_20210916_decorativeaccessories_hp_hom_i
http://johnlewis.com/brows.../cushions/_/N-cr9?intcmp=ic_20210916_cushions_hp_hom_i
http://johnlewis.com/brows.../cushions/_/N-cr9?intcmp=ic_20210916_cushions_hp_hom_i
http://johnlewis.com/conte...eas?intcmp=ic_20210916_scandihometrendarticle_hp_con_i
http://johnlewis.com/brows.../cushions/_/N-cr9?intcmp=ic_20210916_cushions_hp_hom_i
http://johnlewis.com/conte...eas?intcmp=ic_20210916_scandihometrendarticle_hp_con_i
http://johnlewis.com/conte...2021?intcmp=ic_20210903_fashionrevivalarticle_hp_con_i
http://johnlewis.com/conte...?intcmp=ic_20210916_autumnwintermakeuparticle_hp_con_i
http://johnlewis.com/conte...?intcmp=ic_20210916_autumnwintermakeuparticle_hp_con_i
http://johnlewis.com/conte...ion?intcmp=ic_20210903_heritagerevivalarticle_hp_con_i
http://johnlewis.com/conte...ation?intcmp=ic_20210916_moderncountryarticle_hp_con_i
http://johnlewis.com/conte...ation?intcmp=ic_20210916_moderncountryarticle_hp_con_i
http://johnlewis.com/conte...-you?intcmp=ic_20210903_coffeemachinesarticle_hp_con_i
http://johnlewis.com/conte...nd-wall-art?intcmp=ic_20210916_wallartarticle_hp_con_i
http://johnlewis.com/conte...nd-wall-art?intcmp=ic_20210916_wallartarticle_hp_con_i
http://johnlewis.com/brows...arZlunwZly3lZly8p?intcmp=bc_20210916_sonywk33_hp_ele_i
http://johnlewis.com/brows...arZlunwZly3lZly8p?intcmp=bc_20210916_sonywk33_hp_ele_i
http://johnlewis.com/hp-en...-hd-silver/p5434104?intcmp=bc_20210916_hpwk33_hp_ele_i
http://johnlewis.com/hp-en...-hd-silver/p5434104?intcmp=bc_20210916_hpwk33_hp_ele_i
http://johnlewis.com/brows...-a8fZ1z0i0qv?intcmp=bc_20210916_microsoftwk33_hp_ele_i
http://johnlewis.com/brows...-a8fZ1z0i0qv?intcmp=bc_20210916_microsoftwk33_hp_ele_i


You may use url rewrite techniques to make these 60 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://johnlewis.com/men/f...210916_mensfashionrevival_he_men_i
http://johnlewis.com/men/f...210916_mensfashionrevival_he_men_i
http://johnlewis.com/women...0916_womensfashionrevival_he_wom_i
http://johnlewis.com/women...0916_womensfashionrevival_he_wom_i
http://johnlewis.com/brows...c_20210903_childrensnewin_hp_bab_i
http://johnlewis.com/brows...c_20210916_childrensnewin_hp_bab_i
http://johnlewis.com/men/f...210916_mensfashionrevival_he_men_i
http://johnlewis.com/brows...c_20210916_childrensnewin_hp_bab_i
http://johnlewis.com/brows...p=ic_20210916_iphone13pro_hp_ele_i
http://johnlewis.com/elect...p=ic_20210916_offtounihub_hp_ele_i
http://johnlewis.com/elect...p=ic_20210916_offtounihub_hp_ele_i
http://johnlewis.com/conte..._20210916_offtouniarticle_hp_con_i
http://johnlewis.com/elect...p=ic_20210916_offtounihub_hp_ele_i
http://johnlewis.com/conte..._20210916_offtouniarticle_hp_con_i
http://johnlewis.com/elect...p=ic_20210916_offtounihub_hp_ele_i
http://johnlewis.com/conte..._20210916_offtouniarticle_hp_con_i
http://johnlewis.com/brows...ntcmp=ic_20210916_bedding_hp_hom_i
http://johnlewis.com/brows...ntcmp=ic_20210916_bedding_hp_hom_i
http://johnlewis.com/brand...ntcmp=ic_20210916_laptops_hp_ele_i
http://johnlewis.com/brows...ntcmp=ic_20210916_bedding_hp_hom_i
http://johnlewis.com/brand...ntcmp=ic_20210916_laptops_hp_ele_i
http://johnlewis.com/brows...ntcmp=ic_20210916_bedding_hp_hom_i
http://johnlewis.com/brand...ntcmp=ic_20210916_laptops_hp_ele_i
http://johnlewis.com/brand...0210916_towelsbathmatsotu_hp_hom_i
http://johnlewis.com/brand...0210916_towelsbathmatsotu_hp_hom_i
http://johnlewis.com/brand...mp=ic_20210916_cookingotu_hp_hom_i
http://johnlewis.com/brand...mp=ic_20210916_cookingotu_hp_hom_i
http://johnlewis.com/brand...cmp=ic_20210916_diningotu_hp_hom_i
http://johnlewis.com/brand...cmp=ic_20210916_diningotu_hp_hom_i
http://johnlewis.com/brows..._20210916_officechairsotu_hp_fur_i
http://johnlewis.com/brows..._20210916_officechairsotu_hp_fur_i
http://johnlewis.com/brows...tcmp=ic_20210916_desksotu_hp_fur_i
http://johnlewis.com/brows...tcmp=ic_20210916_desksotu_hp_fur_i
http://johnlewis.com/brand...0210916_laundrystorageotu_hp_hom_i
http://johnlewis.com/brand...0210916_laundrystorageotu_hp_hom_i
http://johnlewis.com/furni...tcmp=ic_20210916_lighting_hp_fur_i
http://johnlewis.com/furni...tcmp=ic_20210916_lighting_hp_fur_i
http://johnlewis.com/home-...916_decorativeaccessories_hp_hom_i
http://johnlewis.com/furni...tcmp=ic_20210916_lighting_hp_fur_i
http://johnlewis.com/home-...916_decorativeaccessories_hp_hom_i
http://johnlewis.com/brows...tcmp=ic_20210916_cushions_hp_hom_i
http://johnlewis.com/brows...tcmp=ic_20210916_cushions_hp_hom_i
http://johnlewis.com/conte...16_scandihometrendarticle_hp_con_i
http://johnlewis.com/brows...tcmp=ic_20210916_cushions_hp_hom_i
http://johnlewis.com/conte...16_scandihometrendarticle_hp_con_i
http://johnlewis.com/conte...903_fashionrevivalarticle_hp_con_i
http://johnlewis.com/conte...autumnwintermakeuparticle_hp_con_i
http://johnlewis.com/conte...autumnwintermakeuparticle_hp_con_i
http://johnlewis.com/conte...03_heritagerevivalarticle_hp_con_i
http://johnlewis.com/conte...0916_moderncountryarticle_hp_con_i
http://johnlewis.com/conte...0916_moderncountryarticle_hp_con_i
http://johnlewis.com/conte...903_coffeemachinesarticle_hp_con_i
http://johnlewis.com/conte...c_20210916_wallartarticle_hp_con_i
http://johnlewis.com/conte...c_20210916_wallartarticle_hp_con_i
http://johnlewis.com/brows...tcmp=bc_20210916_sonywk33_hp_ele_i
http://johnlewis.com/brows...tcmp=bc_20210916_sonywk33_hp_ele_i
http://johnlewis.com/hp-en...intcmp=bc_20210916_hpwk33_hp_ele_i
http://johnlewis.com/hp-en...intcmp=bc_20210916_hpwk33_hp_ele_i
http://johnlewis.com/brows...bc_20210916_microsoftwk33_hp_ele_i
http://johnlewis.com/brows...bc_20210916_microsoftwk33_hp_ele_i
http://johnlewis.com/brows...s/view-all-tvs/smart/_/N-6srfZlugk
http://johnlewis.com/brows...e-lights/ceiling-lighting/_/N-7cq4


You have 62 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
148 26 174


Too many links (174), it may be considered as spam!

Internal Links (link to pages within this domain) - 148
URL Anchor Text
http://johnlewis.com/#mainSkip to main content
http://johnlewis.com/#footerSkip to footer
http://johnlewis.com/customer-services/about-usAbout us
http://johnlewis.com/our-shopsOur shops
http://johnlewis.com/customer-servicesCustomer services
http://johnlewis.com/our-servicesOur services
https://account.johnlewis.com/track-orderTrack order
http://johnlewis.com/our-services/my-john-lewisMy John Lewis
http://johnlewis.com/
http://johnlewis.com/sign-inSign in
http://johnlewis.com/my-accountAccount
https://account.johnlewis.com/wish-list
http://johnlewis.com/basket0items in BasketBasket
http://johnlewis.com/menuMenuMenu
http://johnlewis.com/home-garden/c500006Home & Garden
http://johnlewis.com/furniture-lights/c9780211221Furniture & Lights
http://johnlewis.com/electricals/c500001Electricals
http://johnlewis.com/women/c50000298Women
http://johnlewis.com/men/c50000300Men
http://johnlewis.com/beauty/c50000296Beauty
http://johnlewis.com/baby-child/c5000010Baby & Child
http://johnlewis.com/sport-leisure/c5000011Sport & Leisure
http://johnlewis.com/gifts/c500009Gifts
http://johnlewis.com/christmas/c5000025Christmas
http://johnlewis.com/special-offers/c50000110Sale
http://johnlewis.com/contentInspiration
http://johnlewis.com/my-accountMy Account
http://johnlewis.com/sign-inSign in
https://account.johnlewis.com/track-orderTrack Order
https://account.johnlewis.com/rewardsMy John Lewis rewards
https://account.johnlewis.com/wish-listWish List
http://johnlewis.com/customer-servicesHelp
http://johnlewis.com/customer-servicesCustomer services
http://johnlewis.com/customer-services/delivery-informationDelivery & collection
http://johnlewis.com/customer-services/returnsReturns & refunds
http://johnlewis.com/our-shopsShop finder
http://johnlewis.com/our-servicesServices and experiences
http://johnlewis.com/our-servicesOur services
http://johnlewis.com/our-services/more-from-john-lewisMore from us
http://johnlewis.com/men/f...210916_mensfashionrevival_he_men_i.picture-component-default--82...
http://johnlewis.com/men/f...210916_mensfashionrevival_he_men_iShop our Menswear Brands
http://johnlewis.com/women...0916_womensfashionrevival_he_wom_i.picture-component-default--82...
http://johnlewis.com/women...0916_womensfashionrevival_he_wom_iShop our Womenswear Brands
http://johnlewis.com/brows...c_20210903_childrensnewin_hp_bab_i.picture-component-default--82...
http://johnlewis.com/brows...c_20210916_childrensnewin_hp_bab_iShop New-In Childrenswear
http://johnlewis.com/men/f...210916_mensfashionrevival_he_men_iShop our Menswear Brands
http://johnlewis.com/brows...c_20210916_childrensnewin_hp_bab_iShop New-In Childrenswear
http://johnlewis.com/brows...p=ic_20210916_iphone13pro_hp_ele_i 
http://johnlewis.com/elect...p=ic_20210916_offtounihub_hp_ele_i.picture-component-default--82...
http://johnlewis.com/elect...p=ic_20210916_offtounihub_hp_ele_iShop University Essentials
http://johnlewis.com/conte..._20210916_offtouniarticle_hp_con_iRead our tips for university d...
http://johnlewis.com/elect...p=ic_20210916_offtounihub_hp_ele_iShop University Essentials
http://johnlewis.com/conte..._20210916_offtouniarticle_hp_con_iRead our tips for university d...
http://johnlewis.com/elect...p=ic_20210916_offtounihub_hp_ele_iShop University Essentials
http://johnlewis.com/conte..._20210916_offtouniarticle_hp_con_iRead our tips for university d...
http://johnlewis.com/brows...ntcmp=ic_20210916_bedding_hp_hom_i.picture-component-default--82...
http://johnlewis.com/brows...ntcmp=ic_20210916_bedding_hp_hom_iShop Laptops
http://johnlewis.com/brand...ntcmp=ic_20210916_laptops_hp_ele_iShop Bedding
http://johnlewis.com/brows...ntcmp=ic_20210916_bedding_hp_hom_iShop Laptops
http://johnlewis.com/brand...ntcmp=ic_20210916_laptops_hp_ele_iShop Bedding
http://johnlewis.com/brows...ntcmp=ic_20210916_bedding_hp_hom_iShop Laptops
http://johnlewis.com/brand...ntcmp=ic_20210916_laptops_hp_ele_iShop Bedding
http://johnlewis.com/brand...0210916_towelsbathmatsotu_hp_hom_i.picture-component-default--82...
http://johnlewis.com/brand...0210916_towelsbathmatsotu_hp_hom_iTowels & Bath Mats
http://johnlewis.com/brand...mp=ic_20210916_cookingotu_hp_hom_i.picture-component-default--82...
http://johnlewis.com/brand...mp=ic_20210916_cookingotu_hp_hom_iCooking
http://johnlewis.com/brand...cmp=ic_20210916_diningotu_hp_hom_i.picture-component-default--82...
http://johnlewis.com/brand...cmp=ic_20210916_diningotu_hp_hom_iDining
http://johnlewis.com/brows..._20210916_officechairsotu_hp_fur_i.picture-component-default--82...
http://johnlewis.com/brows..._20210916_officechairsotu_hp_fur_iOffice Chairs
http://johnlewis.com/brows...tcmp=ic_20210916_desksotu_hp_fur_i.picture-component-default--82...
http://johnlewis.com/brows...tcmp=ic_20210916_desksotu_hp_fur_iDesks
http://johnlewis.com/brand...0210916_laundrystorageotu_hp_hom_i.picture-component-default--82...
http://johnlewis.com/brand...0210916_laundrystorageotu_hp_hom_iLaundry & Storage
http://johnlewis.com/furni...tcmp=ic_20210916_lighting_hp_fur_i.picture-component-default--82...
http://johnlewis.com/furni...tcmp=ic_20210916_lighting_hp_fur_iShop Lighting
http://johnlewis.com/home-...916_decorativeaccessories_hp_hom_iShop Decorative Accessories
http://johnlewis.com/furni...tcmp=ic_20210916_lighting_hp_fur_iShop Lighting
http://johnlewis.com/home-...916_decorativeaccessories_hp_hom_iShop Decorative Accessories
http://johnlewis.com/brows...tcmp=ic_20210916_cushions_hp_hom_i.picture-component-default--82...
http://johnlewis.com/brows...tcmp=ic_20210916_cushions_hp_hom_iShop Cushions
http://johnlewis.com/conte...16_scandihometrendarticle_hp_con_iDiscover our Natural Scandinav...
http://johnlewis.com/brows...tcmp=ic_20210916_cushions_hp_hom_iShop Cushions
http://johnlewis.com/conte...16_scandihometrendarticle_hp_con_iDiscover our Natural Scandinav...
http://johnlewis.com/conte...903_fashionrevivalarticle_hp_con_i 
http://johnlewis.com/conte...autumnwintermakeuparticle_hp_con_iRead & Shop
http://johnlewis.com/conte...autumnwintermakeuparticle_hp_con_i.picture-component-default--82...
http://johnlewis.com/conte...03_heritagerevivalarticle_hp_con_i 
http://johnlewis.com/conte...0916_moderncountryarticle_hp_con_iRead & Shop
http://johnlewis.com/conte...0916_moderncountryarticle_hp_con_i.picture-component-default--82...
http://johnlewis.com/conte...903_coffeemachinesarticle_hp_con_i 
http://johnlewis.com/conte...c_20210916_wallartarticle_hp_con_iRead & Shop
http://johnlewis.com/conte...c_20210916_wallartarticle_hp_con_i.picture-component-default--82...
http://johnlewis.com/custo...very-information/click-and-collectFind out more
http://johnlewis.com/custo...very-information/click-and-collect.picture-component-default--82...
http://johnlewis.com/custo...-services/faq/coronavirus-covid-19Find out more
http://johnlewis.com/custo...-services/faq/coronavirus-covid-19.picture-component-default--82...
http://johnlewis.com/#.picture-component-default--82...
http://johnlewis.com/our-services/interest-free-creditFind out more
http://johnlewis.com/our-services/interest-free-credit.picture-component-default--82...
...

External Links (link to pages on other websites) - 26
URL Anchor Text
https://www.johnlewisfinan...m/partnership-card.html?track=XC50Partnership Card
https://www.johnlewisfinan...e.com/insurance.html?track=JLj0008Insurance
https://edigitalsurvey.com...25211/data2/mobile/collection_url/Leave Feedback
https://www.johnlewisbroadband.com/Visit John Lewis Broadband
https://www.johnlewisfinance.com/partnership-card.htmlVisit John Lewis Partnership C...
https://www.johnlewisfinance.com/insurance.htmlVisit John Lewis Insurance
https://www.johnlewisfinance.com/currency.htmlVisit John Lewis Foreign Curre...
https://www.waitrose.com/Visit Waitrose & Partners
https://www.johnlewispartn.../staying-safe-during-covid-19.htmlStaying safe during Covid-19
https://www.johnlewisbroadband.com/John Lewis Broadband
https://www.waitrose.com/Waitrose & Partners
https://www.jlpjobs.com/JLP Jobs
http://www.johnlewispartnership.co.uk/JLP corporate information
https://www.johnlewispartn...ting/modern-slavery-statement.htmlOur Modern Slavery Statement
https://www.johnlewisfinan...m/partnership-card.html?track=HX83Partnership card
https://www.johnlewisfinan.../home-insurance.html?track=JLj0004Home insurance
https://www.johnlewisfinan...e/pet-insurance.html?track=JLj0005Pet insurance
https://www.johnlewisfinan...e/car-insurance.html?track=JLj0007Car insurance
https://www.johnlewisfinan...dding-insurance.html?track=JLj0009Wedding insurance
https://www.johnlewisfinance.com/currency.html?track=JLj0011Foreign currency
https://www.johnlewisfinance.com/investments.htmlInvestments
https://www.facebook.com/johnlewisretailFacebook
https://twitter.com/JohnLewisRetailTwitter
https://www.youtube.com/JohnLewisandPartnersYoutube
https://www.pinterest.co.uk/johnlewis/Pinterest
https://www.instagram.com/johnlewis/Instagram

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
1 1 0


Excellent! all images are associated with an ALT value.

Image URL - 1
URL ALT Text
https://storage.googleapis...header-ui-assets-prod/static/images/Brand-bbcd35f5.svgJohn Lewis & Partners Home


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
51 21 72


Too many (21) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 21
Stylesheet URL rel type
https://www.johnlewis.com/static/core/css/jlp-styles.cssstylesheet
http://johnlewis.com/static/assets/vendor-18be7.cssstylesheet
http://johnlewis.com/static/assets/main-7dfa6.cssstylesheet
https://storage.googleapis...header-ui-assets-prod/static/scaffold-vendor-e8ae8.cssstylesheet
https://storage.googleapis...com/jl-header-ui-assets-prod/static/scaffold-70ed6.cssstylesheet
https://www.johnlewis.com/static/core/css/jlp-styles.cssstylesheet
http://johnlewis.com/content-assets/client/main-3e94e.cssstylesheet
http://johnlewis.com/content-assets/libs/commonResponsiveContainer-5f158.cssstylesheet
http://johnlewis.com/content-assets/libs/commonHrefHelper-23af5.cssstylesheet
http://johnlewis.com/content-assets/libs/commonImage-55371.cssstylesheet
http://johnlewis.com/content-assets/libs/commonCopy-0c830.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMContainerWrapper-91ded.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMDividerWrapper-62ade.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMImageWrapper-c2bfa.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMCopyWrapper-52c47.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMCustomisableHeadingWrapper-e0d0a.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMTextLineWrapper-18da2.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMTitleWrapper-52c47.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMOverlayWrapper-4e3dc.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMForegroundContainer-4e3dc.cssstylesheet
http://johnlewis.com/content-assets/libs/AEMAccordionWrapper-55adf.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
48 36 84


Too many (36) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 36
Script URL Type
http://johnlewis.com/browser-performance/newrelic.js
https://www.johnlewis.com/browser-performance/jl-init-metrics.19432cc0.jsmodule
text/javascript
text/javascript
https://www.johnlewis.com/static/core/js/v4.0/jlp-vendor-polyfills.js
https://www.johnlewis.com/...tic/core/js/v4.0/jlp-vendor-bundle-react-production.js
https://www.johnlewis.com/static/core/js/v4.0/jlp-vendor-polyfills.js
https://www.johnlewis.com/...tic/core/js/v4.0/jlp-vendor-bundle-react-production.js
https://storage.googleapis...-header-ui-assets-prod/static/scaffold-vendor-baf54.js
https://storage.googleapis.com/jl-header-ui-assets-prod/static/scaffold-25dbf.js
http://johnlewis.com/recommendations-ui/v2/static/js/jl-recommendations-panel.js
http://johnlewis.com/content-assets/client/main-2f1bd.bundle.js
http://johnlewis.com/conte...-assets/libs/commonResponsiveContainer-88227.bundle.js
http://johnlewis.com/content-assets/libs/commonHrefHelper-2c4e1.bundle.js
http://johnlewis.com/content-assets/libs/commonImage-fcfc2.bundle.js
http://johnlewis.com/content-assets/libs/commonCopy-ba4f4.bundle.js
http://johnlewis.com/content-assets/libs/AEMContentPage-281d1.bundle.js
http://johnlewis.com/conte...ets/libs/AEMResponsiveContainerWrapper-ec0f7.bundle.js
http://johnlewis.com/content-assets/libs/AEMContainerWrapper-1b279.bundle.js
http://johnlewis.com/content-assets/libs/AEMDividerWrapper-323ea.bundle.js
http://johnlewis.com/content-assets/libs/AEMImageWrapper-4f3c9.bundle.js
http://johnlewis.com/content-assets/libs/AEMCopyWrapper-37a1d.bundle.js
http://johnlewis.com/conte...ts/libs/AEMRecommendationsPanelWrapper-6d98d.bundle.js
http://johnlewis.com/conte...ets/libs/AEMCustomisableHeadingWrapper-99e4a.bundle.js
http://johnlewis.com/content-assets/libs/AEMTextLineWrapper-7b234.bundle.js
http://johnlewis.com/content-assets/libs/AEMTitleWrapper-ef54c.bundle.js
http://johnlewis.com/content-assets/libs/AEMOverlayWrapper-52aba.bundle.js
http://johnlewis.com/content-assets/libs/AEMFragmentWrapper-7535a.bundle.js
http://johnlewis.com/content-assets/libs/AEMForegroundContainer-0bc3b.bundle.js
http://johnlewis.com/content-assets/libs/AEMAccordionWrapper-b1fbd.bundle.js
http://johnlewis.com/recently-viewed-items/static/js/recently-viewed-items.jstext/javascript
http://johnlewis.com/scaffold/footer/footer-rtb-rvi-ef619.js
http://johnlewis.com/static/assets/polyfills-5f984.bundle.js
http://johnlewis.com/static/assets/vendor-2c3e7.bundle.js
http://johnlewis.com/static/assets/main-2eb68.bundle.js
http://johnlewis.com/vVrA91OI0n/eL5iufGc/CI/5cw1kNS2/VzsYMAE/QHB/PE1tkS2UBtext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
48
Fair Enough! number of root domains (48) linked to your site johnlewis.com could be improved.

48
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,791
  Facebook Shares 2,944
  Facebook Comments 1,602
  Tweets 2
  LinkedIn 124

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/johnlewisretail
Twitter Accounthttps://twitter.com/JohnLewisRetail
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site johnlewis.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
5,001th most visited website in the world.
104th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain johnlewis.com is the only one hosted on the server (ip : 96.17.141.239).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 96.17.141.239) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 263 days old ( 1st registered on : 1997-12-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 99 days from today ( expires on : 2021-12-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
johnlewis.com ( 13 characters )

Domain Registrar : Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-12-31 2020-12-31 2021-12-29
23 years, 263 days old 0 years, 263 days ago 0 years, 99 days from today
23 years, 263 days old


Domain Name Servers used by johnlewis.com
DNS Name IP Address
a1-7.akam.net193.108.91.7
a11-64.akam.net84.53.139.64
a13-65.akam.net2.22.230.65
a18-66.akam.net95.101.36.66
a22-67.akam.net23.211.61.67
a26-64.akam.net23.74.25.64


Domain is going to expire in less than a year time (0 years, 99 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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